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“Simplicity is the peak of civilization.� -Jessie Sampter


The Gap


The Gap


The Need  Image and Brand Continuity  The Technology-Efficiency Paradox


Product Example


The Market


Business Model “Italian Sportscar Model” • Establish brand • Broaden product line Distribution Channels • Interior Designers • Architects • Direct


Marketing and Sales  Print Media  Robb Report, Architectural Digest, etc  Handshake Marketing  Website and SEO


Competition  NovaDesk  Henkel Harris


Management Team  CEO  Sales Director  Overseas Manufacturing  Tech Guru


Financial Projections  Seed stage-$250,000  R&D  Traveling/Networking  Architectural Digest:  Blogs/Press Release

$3925 x 6 months

 Infrastructure and order system  Subtotal  Multiplied by Murphy’s Law Factor of 2

$50,000 $10,000 $25000 $400 $10,000 $95,400 $190,800


Current Status  Performing market research  Collecting and drawing up design ideas  Ready to get the first one built

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