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RE-BRANDING CAMPAIGN | PROJECT BOOK


B

Digital Studios is an animation & visual effects studio based in Orlando, FL. B Digital Studios focus is providing animation services for commercials and music videos. A rebranding campaign will help create a reconizable brand to establish the company in the visual effects industry. When the target audience of filmmakers, & advertising agencies, need high quality looking visual effects for their project, they look to a company they can trust. They look for a company with experience and the ability to take their vision to new heights. That’s the image and brand we want to present for B Digital Studios, a brand that can be trusted to make the impossible possible with digital media.


Today in the marketing world, the

The success of a company depends

longevity of products and services

on

depend on strength of the brand.

marketed to its target market. A new

A great way a new company can

start up company, B Digital Studios,

build

marketing

needs just that. B Digital Studios is

campaign is to create an effective

an animation & visual effects studio

branding campaign. A successful

that focuses on creating animation &

campaign is one that can reach the

vfx for

target

using

started in 2008 in Orlando, FL. and

medium

since founded, has worked on over

a

successful

market,

whatever

through

effective

how

well

it

is

branded

and

lm & Television. It was

possible, and have a brand that

commercial projects in the

lm and

people can believe in, that is a

television industry.

successful campaign. The overall

Despite the impressive body of work

goal is to create a brand loyalty

they produced, they don’t have a

that consumers feel that no other

brand identity within their industry,

company can do the job.

which is a key factor that’s


preventing them from getting the

awareness and establish a brand

recognition

identity

and

respect

they

when

it

comes

to

the

deserve. With an effective brand

marketing of what B Digital Studios

campaign, B Digital Studios will be

is and what they do. Branding is not

able to successfully market their

only the company’s symbol, but it is

services in helping providing high

also

quality animation & visual effects in

world; thus, a business without a

the

brand is a business without a face.

lm industry. Having a brand

the

company’s

face

to

the

identity can be helpful in effectively

A website will also be created that

communicating

company

will showcase the skill level and

message and establishing business

experience that B Digital Studios

credibility. By creating an effective

team can bring to a production.

branding and marketing campaign

Having

with designs of a brand friendly logo

provide a distribution channel for B

and easy to remember tagline will

Digital Studios to reach its targeted

help increase the brand

demographic as well as it will speak

the

a

company

website

will


volumes about the company image

recognition they need in order to

and

an

increase their studio production as

interactive website that showcases

well as help establish them as one

the quality of work that B Digital

of the top quality post-production

Studios produces, will allow not

studios in the

only fans of the B Digital Studios

branding campaign will also include

brand,

directors,

a B Digital Studios logo animation.

studio executives, and advertising

Creating a logo Animation will help

agencies to appreciate and admire

raise

the work they have done, which

company, establish a brand identity

can ultimately determine if they

for the company and provide a

would like to work with B Digital

visual marketing tool for alternate

Studios. With the design of a new

mediums.

credibility.

but

also

Creating

the

SEO friendly, portfolio website and new

brand

identity,

B

Studios can begin to get the

Digital

brand

lm industry. The

awareness

of

the


Without a new logo, no one can establish a brand identity with the company, without a web presence, millions

of

potential

clients

can

witness the amount of talent and skill the brand has, and with out tangible marketing material, people wont have a brand identity with the tangible material giving to them. In order for the brand of B Digital Studios to be marketed eectively and establish a brand identity that the industry can respect, a rebranding campaign is needed.


COMPETITIVE SURVEY


COMPETITIVE SURVEY


DESIGN RESEARCH


DESIGN RESEARCH


MOODBOARD


MOODBOARD


LOGO DEVELOPMENT


LOGO DEVELOPMENT


WEBSITE DEVELOPMENT


WEBSITE DEVELOPMENT


MOTION DEVELOPMENT


MOTION DEVELOPMENT


THE B DIGITAL STUDIOS BRAND IS:

B DIGITAL STUDIOS | STYLE GUIDE


Just as the clients of B Digital Studios have distinct personalities that make them who they are, the B Digital Studios brand have personalities. A brand that have distinct personalities can make a brand and its promise more memorable, enhancing its stature and building customer loyalty, adding weight to the brand’s market position. The terms that deene the B Digital brand personality are not only words we should use to describe our company, our services or our brand. Rather, we use them as an example and guideline for the standards we measure our communication to our target audience. To enhance awareness and remembrance for the B Digital Studios brand, these traits of our brand personality must apparent and presented clearly not only in every communication we produce, but also of everything we are and do.

The B Digital Studios brand promise directly addresses the client’s needs in assistance with bringing their vision to life.

Clients say that the B Digital Studios brand gives them the opportunity to do more and be more. The dependable, innovative and creative service the B Digital Studios company provides puts them in control of producing their idea and allows them to tell their story the way it was meant to be told through their eye.


The B Digital Studios logo is the most instantaneous exempliication of the company, the people, and the brand to the world. It is a valuable company asset that must be used consistently in the proper, approved forms. The B Digital Studios logo consists of two

elements — the B Digital Studios symbol and the B Digital Studios wordmark. In the preferred version, the B Digital Studios symbol and the text "B Digital in the wordmark appears in black with the text "studio" in red. In the alternate versions, the B Digital

Standard/Preferred Logo

B DIGITAL STUDIOS | STYLE GUIDE

Studios wordmark is aligned to the right of the B Digital Studios symbol. The B Digital Studios logo is an exclusive piece of design. The proportion and arrangement of the symbol and wordmark have been speciically determined. The logo should never be

Alternate Horizontal Logo


typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the power of the brand. In some instances when physically branding products (pens, software, accessories), where you are not able to ideally show the full B Digital Studios

logo due to space or process limitations, an exception may be made to allow use of the B Digital Studios wordmark and/or B Digital Studios symbol on its own.


To preserve the B Digital Studios logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the B Digital Studios logo and the alternate horizontal logo is deened as the scale of the “BD” in the B Digital Studios symbol. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.

The B Digital Studios logo should appear in the lower right-hand corner, in full color, on a white background. Consistent placement in this location on communications materials helps build awareness of the B Digital Studios brand. Clear space from the bottom and right edge is equal to scale of the letters “BD,” as illustrated in the diagram. If the logo cannot be placed in the lower right corner, an acceptable alternate placement is the top left corner.

B DIGITAL STUDIOS | STYLE GUIDE


The B Digital Studios logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the width of the B Digital Studios wordmark, which should not be reproduced in a size smaller than 1.5"in width for the preferred logo.

The B Digital Studios logo should be reproduced in color whenever possible. The primary use for the B Digital Studios logo is the 2-color version—black and red. When color or printing prohibits this, it may be used in all black or reversed out to white. Please refer to the approved Color Palette section for speciic color values to use when reproducing the logo.


Incorrect use of the B Digital Studios logo compromises its integrity and effectiveness. Do not alter the B Digital Studios logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions. 1.

5.

1. DO NOT SQUASH OR STRETCH LOGO. 2. DO NOT DELETE ELEMENTS FROM LOGO.

2.

6.

3. DO NOT REARRANGE WORDMARK POSITION. 4. DO NOT REMOVE “BD” OUT OF POSITION. 5. DO NOT PLACE WORDMARK IN BD SYMBOL.

3.

7.

6. DO NOT USE UNAPPROVED COLORS 7. DO NOT ALTER WORDMARK SIZE 8. DO NOT ROTATE LOGO.

4.

8.

B DIGITAL STUDIOS | STYLE GUIDE


The B Digital Studios brand color palette is based on a core set of colors. The company color system of red/gray/black/white reeects a rich, passionate, dynamic, multi-dimensional B Digital Studios. For 4-color process printing, refer to the CMYK values shown here. For on-screen and web applications (PowerPoint速, video, broadcast, web sites, intranets, extranets), refer to the RGB/HEX values speciied.

White

Gray

Black

Red


These are the logo standards that can be utilized by an organization in the future creation, development, and execution of visual and verbal media including stationary, website, advertising, as it relates to the organization.

STATIONARY

PRINT ADVERTISING

B DIGITAL STUDIOS | STYLE GUIDE


WEB SITE / MOTION GRAPHIC

ADVERTISING


The B Digital Studios brand imagery concept encompasses a method that allows for the combination of digital production, B Digital Studios creative works imagery and inspiring profressional photography that is genuine, signiicant, and engaging. in

B DIGITAL STUDIOS | STYLE GUIDE


B Digital Studios uses 2 typefaces to represent itself; Capitals and Euphemia. By using only 2 typefaces, we maintain an element of consistency throughout all our materials, building the B Digital brand. They should be used for all materials and communications that are promoting the Company.

Primary Typeface – Capitals Capitals should be used for headlines and may be used for copy. Short headlines or labels can be all caps, otherwise headlines and subheads are sentence case.

Secondary Typeface – Euphemia Euphemia should be used primarily for extended running body copy in longer, multiple-page documents, such as brochures and datasheets.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!?.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!?.


The voice of the B Digital Studios brand is truthful, creative, keen, and considerate — editorial corresponds to our brand personality attributes: reliable, resourceful, and strength. The brand voice seeks to foster an emotional connection between customers and the B Digital Studios cus brand. Therefore, it must contain life and compel a reaction. B Digital Studios wants its clients feel a level of trust and comfort that no matter how difficult or impossible the task is, they can trust that B Digital Studios is reliable and resourceful enough to deliver high quality work that exceeds expectation in a timely manner. manne B Digital Studios branding campaign “Creating the Impossible” will help effectively and properly communicate this message through any media platform.

B DIGITAL STUDIOS | STYLE GUIDE


STATIONERY PACKET


STATIONERY PACKET


DIGITAL MEDIA


DIGITAL MEDIA


PACKAGING


PACKAGING


PROMO ITEMS


PROMO ITEMS


ADVERTISING


ADVERTISING


ADVERTISING


ADVERTISING


REFERNCES


ABOUT THE DESIGNER



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