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BILL HALLMAN TEAM Home Selling System Information Package Smart Seller’s Program with Flexible Commissions

RE/MAX Metro 201 2nd Ave N Saint Petersburg, FL 33701


BILL HALLMAN TEAM Home Selling System

Our Creed to Excellence Many agents think their most important job is satisfying the customer. we don’t think that’s true. We believe that satisfying the customer is simply the minimum requirement for staying in business. We work constantly to improve our systems, processes and services to go well beyond the standard level of “service” provided by most agents. Simply put, our objectives are to sell your home for the most money in the least time, and with the fewest hassles. We want to provide the best service in the industry. Period. As you open your guide, you will discover valuable facts about our popular Smart Seller’s Program, record-breaking statistics and a description of our assertive marketing. We have also provided comments from our previous clients and helpful tips on preparing your home for sale. We want to make you so satisfied that you listed your home with us that you will gladly refer us to your friends and family.



The Smart Seller’s Program With Flexible Commissions Sell your property yourself, while it is listed, and pay no commission. How you benefit: Having the ability to contribute and get compensated for your efforts. You can run ads and hold open houses if you wish. This, of course, does not apply to a buyer exposed to your property by my office or another agent. Cancel the Listing at any time. If for some reason I do not provide 100% satisfactory service, just let me know. I will promise to remedy the situation within 24 hours. If you are still not satisfied, I will release you unconditionally from the listing agreement with no further obligation. No advanced fees of any kind. You only pay a commission if I procure an offer that is acceptable to you. “No Pressure” presentation. I will never allow you to be “pressured” by the buyer’s agent. All offers will be faxed or delivered to my office and will be presented to you by phone or in person with my recommendations, so that you can make your decisions privately. Flexible Commission Schedule. Many realtors have a very ridged commission schedule that is not in touch with today’s fast—paced market. The Smart Seller’s Program offers flexibility. The commission varies depending on when the house is sold, who sells the house and whether or not I’m selling your next home.



The Smart Seller’s Program Flexible Commissions Another Agent Brings the Buyer:


Sell Yours, Buy Another From Us:


We Represent the Buyer:


Sell Yours to OUR Buyer & Buy Another:


No Risk Listing Guarantee:


No small print, no legal mumbo-jumbo, Just this: if you are not completely satisfied with our SERVICE and RESULTS, prior to obtaining a contract, you can CANCEL your listing at ANY TIME, with NO FEES, period!



The Smart Seller’s Program When selecting an agent… don’t be afraid to comparison shop BILL HALLMAN

Agent 1

Agent 2

Sell it on my own and pay no commission? Flexible commission plan? Guaranteed Sale Program? Advertise your home on our Global Network? Have websites that produce over 350,000 hits every month? Have a database of hundreds of real estate prospects? Powerful website with virtual tours and photos? Advertise home on top 40+ real estate websites? Full-time licensed agents eagerly promoting your home? QR Code and “text for info” for your home? No-hassle cancellation policy? Full color advertisements in top real estate books? Buyer feedback on showing? Multi-photo brochures with lots of photos? Attend weekly Pitch meetings to promote your home to the areas TOP Buyer Agents?



When You Hire Bill Hallman, You Get Bill Plus His Team Of Specialists

Meet The Bill Hallman Team We operate in a completely different way than other agents or teams.

Bill Hallman Realtor - CDPE

Sean Moore VanDyk Mortgage 727.455.4768

Doug King King Contracting 727.410.9829

Stephen Shelton Shelton Home Inspections 727.327.3635

Beth Cromwell Short Sale Specialist Hillsborough Title

Adrienne Prince Title Agent 727.258.3599

Erik Macmurray Northshore Insurance Co. 727.896.5195



Here’s What Our Clients Are Saying Behind Our Backs! Joe and I want to thank you so much for being the absolute best Real Estate professional we have ever dealt with. After having our home on the market for 6 months with another Agent and getting no results we signed with you and had our condo sold in 5 days, it was Amazing! Thanks again for you attention to every detail and making the process so smooth for us! Joe and Bridget Masturzo

Bill helped us find our first home. He was patient in going over the information needed to get the right house for us and was there for us through the entire process. He was always available by phone and email whenever we had any questions or concerns. He was always professional and courteous. Mark & Elaine Beach



Preparing Your Home For Sale What more could you want than to get your home sold for top dollar in short order without any hassles? If you take a moment and read through the following suggestions before you put the property on the market, you’ll be on your way to a successful sale. Our goal is to simplify, depersonalize, and de-clutter the home in order for it to show larger and brighter, giving a more spacious feeling to potential buyers. These steps will provide you with an advantage over the competition. Many items will need to be removed to storage and packed for moving. This is important and should be considered as merely giving you a head start on the move to your new home. It is important to attract as many qualified buyers as possible. In preparing your home for sale, it is eminent to envision your home through a “buyer’s eye”. Fact is, people purchase what they see, not “how it’s going to be”. Now is the time to make your home as buyer-friendly as possible. It needs to be cleared from top to bottom in order to help it sell for the most amount of money. The list of things below will help your home show larger and brighter and give a more spacious feeling to potential buyers, giving you an advantage over the competition.

General Start by airing out the home. Most people are turned off by even the smallest odor. Odors must be eliminated, espe cially if you have dogs, cats, or young children in diapers, or if you are a smoker. If it has been over a year since the carpets have been cleaned--or if they really need it—now is the time to do it. Bare floors should be waxed or polished, as well. Replace when necessary. Clean and wipe down all stained woodwork including doors and cabinets with a wood maintenance product such as “Old English” or “Liquid Gold.” Replace or clean A/C filters. Clean all A/C vents and intake grids. Keep A/C set no warmer that 75 degrees and heat no cooler than 70 degrees. Use an air freshener in each room (Glade Oil “Plug-ins” work well, but try to avoid floral scents as they can be too strong, vanilla is pleasing to most) or fill the house with the pleasant aroma of cinnamon or other fresh scents Repaint walls, if necessary, in a neutral color such as antique white. Paint is your best improvement investment for getting a greater return on your money. Remember, presentation is key. Clear window ledges of all objects to give a nice glimpse inside and out. Ask yourself. Is there anything inside or out that “will not make the move”? If so, throw it out now. Don’t wait until you sell. Think positive. You are going to sell the house and move. Start packing small things up now. When the house sells, you will be glad you prematurely packed and it will make the house look great. The best things to pack are little knickknacks, miscellaneous things that are not used in the practical sense. Keep it simple. Nothing should touch the floor unless it’s a piece of furniture. Remove all baskets, luggage, etc. The more floor space a buyer can see, the bigger the room will appear.

Interior Lighting Comments: Upgrade the wattage in all light fixtures to the highest level safety will allow. Dust/Wash all light fixtures and fans. Turn on all the lights in the evening to welcome potential buyers. Window Comments: Dust blinds, windowsills, and plant ledges.

Remove any cobwebs inside and outside. Clean interior and exterior of all windows and glass doors. Take screens off before washing and leave off front of house. Keep all blinds/shades pulled up/open and draperies removed to allow maximum light. Carpet: Steam clean if not replacing. If replacing, we can help you make choices that will be most appealing to buyers, preferably not loud colors. Bathrooms: Clean all tubs, toilets, sinks; shower curtains should be immaculate. No soap film or hair. Then polish the sinks with lemon or vegetable oil. Polish all hardware to a shine. Stow unused shampoos, soaps, scrubbing implements, razors, etc. under sink. Stow laundry hamper in closet. Stow wastebasket under sink. Rugs/commode lid covers should be removed. Store cleansers under sink. Streamline counter—1 or 2 decorative items only. Linen cabinets should be organized and items reduced. Use baskets to hold make-up and toiletries so that after use they can be stored under the counter. Bathtubs, showers, and sinks should be freshly caulked. The grout and tile should be clean and in good condition. There should be no leaks in the faucets or traps. Bleach discolored grout. Remove any wallpaper that is not “conservative”. No need to re-paper, just paint wall antique white. Decorate with towels (one or two colors). Kitchen Comments: Keep all flat surfaces (countertops, appliance tops, and furniture) cleared off as much as possible. Kitchen counters should have very little on them to show that there is plenty of available workspace. Keep appliances stored when not in use. Go over the kitchen as if you were a health inspector. Clean the oven, range (new drip pans) and the seal of the dishwasher door. Remove all magnets, notes, pictures, etc. from front and sides of refrigerator. Stow trashcan in pantry. Replace broken appliances and repair squeaks, drips or binds in cabinet drawers. Discard old food and leftovers from refrigerator. If it hasn’t been used in months, put it away! Utility Room: Organize shelves and put away non-cleanser items. Keep area clear of clothes. Panty/Closet Comments: Thin all closets dramatically and organize remaining items neatly on shelves and be sure to allow space between hanging items. At one very visible spot, leave space, so the rear wall of the closet/pantry will show when the door is opened. Leave a small empty space on each shelf to show potential storage space. Living Areas: Make sure that there is not too much furniture in a room. Select pieces that look best and put others in the garage or storage. Depersonalize your home by storing personal photos so that potential buyers may visualize their personal items in the home. Also, patch nail holes and paint. This is probably one of the most important things to a potential buyer! Clear away all magazines, books and unnecessary objects from furniture throughout the house.

Add lamps and lighting in dark areas. Open the curtains Set out some fresh flowers. Clean fireplace (where applicable) and remove any items that are in front of it. Create an easygoing, relaxed atmosphere in your family room. This is where most families spend their time so make it look GREAT! Bedrooms: The master bedroom is the second most important-to-be appealing room in the house (after the kitchen and before the family room and garage). Define areas (sleeping, dressing, etc.) by furniture arrangement. Keep simply furnished. Be sure clothes are hanging up, not laying out in the room. Make the closets more appealing by storing off-season clothing elsewhere. Go ahead and pack them since you are moving! Here’s a challenge – ask children and teenagers to clean up their rooms, take down posters and open curtains. Exterior House: Thoroughly sweep down all exterior sides of house and eaves to clean cobwebs and wasp nests. Remove window screens while selling your home and keep the windows clean. This will allow plenty of light to come in. Check for broken roof shingles. Put away tools, garbage cans, hoses, toys, grills and building materials neatly in the garage (where applicable). Also empty flower pots. Yard: Keep lawn mowed, weed-eated, and well-edged. Trim trees and shrubs. Clean out flowerbeds and invest in a few flats of colorful flowers & mulch beds. Front Entry Porch: Be sure front door area is clean and free of dirt, dust, cobwebs. Repaint door and trim if not pristine. Add new thick “Welcome” mat and keep it clean. Make sure doorbell is working properly. Garage: Clean and re-organize Sweep and clean—remove all cobwebs and any oil or grease from floor. Possible paint floor. Remember…You never get a second chance to make a good first impression. Buyers are looking for well cared-for homes that they can move into immediately. A buyer without an imagination will walk out without considering making an offer. Presentation is key. For Showings, please be out of the house whenever possible, or at least plan to take a walk with the children or pets. Prospective buyers will feel more at ease if the house is empty, and they will be more likely to “try your home on”. Strong cooking or smoking odors can ruin a sale. Make sure your home is fresh for showings. Turn on all lights and leave soft music playing. Super Critical Areas:

∗ Front Yard



∗Master Bedroom

Dear Seller,

Thank you for your interest in the BILL HALLMAN HOME SELLING SYSTEM. I hope that you have found this pre-listing guide helpful. I specialize in selling homes that other agents cannot, through attention to details and features other agents overlook, and with a PERFORMANCE GUARANTEE others do not provide. You get my team of highly trained professionals for the price of one agent. Our team approach to the real estate process is the most efficient and productive because I have systemized each aspect of my business. This leaves me available to work on the high priority activities like developing new ideas to market my listings and finding new ways to get more showings. My innovative and aggressive approach to the real estate process can sell your home faster and for top dollar. I am so confident in the abilities of my system and my team that I guarantee you will be 100% satisfied or you can cancel your listing at anytime. For additional information, please call me at 727.470.0030 to find out about: My Smart Seller’s Program My Guaranteed Sale Program Quick Over-The-Net Home Evaluations Buying a Home with No Money Down Finding Out What the Home Down the Street Sold for Obtaining a Free List of Foreclosures in Any Area Beating Out Other Buyers to Hot New Listings And Much More! My team and I look forward to the opportunity to serve you. Sincerely, Bill Hallman - Realtor - CDPE



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