give them customized services, they know that you value them and they won’ think of switching to any other salon. • Not only with your services, but feedback also helps you understand your staff’s performance. • It also gives you an idea about your pricing system. You will know if the customers are happy with the prices of the products and services and if you are affordable or not. Through feedback you will also understand if you are meeting the salon industry standards or not. • Your feedback form will help you to do a SWOT analysis, i.e., Strengths, Weaknesses, Opportunities and Threats. • Sometimes the customer feedback will tell you the USP of your salon. That one thing that brings them back to your salon always. • Through customer feedback you will be able to differentiate between your loyal and occasional customers. It will help you to come up with strategies for every category of customers. Salon management software does a comprehensive study of this and helps you to create strategies. • If you are thinking of expansion then you better analyze the feedback first and then plan things. The idea of expansion always carries a certain amount of risk, so if you know customer preferences then you might cut out on some amount of risk and expect a decent revenue generation. • Your marketing strategies also depend on the feedback. When you know the customer behavior, you will also know how to influence them. • When your existing customers give you a positive feedback you can use that to attract new customers. People usually believe on testimonials and reviews. When you gather feedback, don’t forget to act on it. Value the feedback and work on it as mentioned above by using salon management software. It plays a very crucial role in taking your salon business to a new level.
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