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THE ROLE OF ADVOCACY In Columbus, Ohio, the 2 by 2012 program is encouraging people to bicycle to work at least two days a week in 2012.

Ohio State University, and creating bicycle connections with surrounding cities. As Stephens proudly says, “All of this has given Columbus a little of the swagger needed to advance bicycling.” Find out more at considerbiking.org.

Agency Staff as Advocates

People working in government can often be maligned as impediments to change. However, they can be your biggest allies and help you understand government and funding processes. The City of Omaha, Neb. partnered with Activate Omaha in 2010 to hire Carlos Morales, the city’s first bicycle and pedestrian coordinator. He came to the city specifically looking to work in a collaborative environment. “It is very important to me to have partnerships with our local groups. They make it possible to do a lot of amazing work for bicycles,” 20 Bicycle Friendly America Guidebook 2012

says Morales. Morales has been a part of installing new bicycle facilities, strengthening partnerships with local organizations, and normalizing bicycling in the city organization and beyond. Omaha’s recent recognition as a Bronze-level Bicycle Friendly Community (BFC) speaks to the effectiveness of these efforts and partnerships.

BusinessES as Advocates

Studies abound on the positive economic impacts of bicycling – tourism dollars, local sales taxes from the bicycle industry, increased quality of life and a more attractive business environment. Businesses understand all of this can change the bottom line. Across the country we’re seeing local businesses provide leadership for bicycling in their communities.

Good for Business

Senior management with Garver USA, an engineering firm in North Little Rock, Ark. and a Silver-level Bicycle Friendly Business (BFB), know the importance of bicycling. The company has instituted a number of ways to encourage employees to bicycle, including showers, secure parking areas, and loaner bikes for group rides. The company has also worked closely with the City of North Little Rock, a Bronze-level BFC, to improve trails making it easier for employees to commute by bicycle. “I believe that a Bicycle Friendly Community has an overall positive effect on the economy. The development of the river trail system and the mountain bike trail in Burns Park have made cycling easier and more accessible to our headquarters, and our office location was greatly influenced by these nearby cycling facilities,” notes Chief Execu-

Profile for League of American Bicyclists

American Bicyclist March/April 2012  

American Bicyclist presents the world of cycling to the League's members. The magazine focuses on important issues in bicycle advocacy and e...

American Bicyclist March/April 2012  

American Bicyclist presents the world of cycling to the League's members. The magazine focuses on important issues in bicycle advocacy and e...