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AGENT TIPS

How Princess Cruises’ online training program helps agents sell cruises One of Princess Academy’s top graduates talks about how training has benefited her career.

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ith 17 ships and 360 itineraries, it’s tough for travel agents to know everything about Princess Cruises. However, the brand has made it easier for agents to enrich their sales skills and knowledge of the cruise liner with its Princess Academy online training program. Launched in 2006, the program aims to equip agents with the skillset to market suitable itineraries for different consumers. It also helps agents raise the value proposition of cruising to the consumer and address common misconceptions about cruising. To date, Princess Academy has enrolled more than 90,000 consultants, with more than 1.9 million courses completed. Around 40 product and sales training courses are available, with agents moving up four ranks − First Officer, Staff Captain, Captain and Commodore − as they successfully complete coursework. Agents who reach the highest level of Commodore earn a free graduation cruise, a certificate and a cruise pin. We speak to one of Princess Academy’s Commodores in Southeast Asia on their experience with the program.

KIM WEE CRUISE CONSULTANT CRUISE CONNEXIONS (SINGAPORE)

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’ve been working in the travel industry for eight years, and my travel agency currently specialises in cruise products. I joined Princess’s agent training program as it provides more in-depth information that you might not be able to get on the brand’s website. I can now handle experienced cruisers better.

What stood out for me about the training process was how easy and time-saving it was. I can do it anywhere and anytime. Most importantly, I can sell cruises on Princess with more confidence now. The chances that I get to close the deal are much higher than before. For more info about Princess Academy, visit book.princess.com.

ASIA CRUISE DIRECTORY 2019

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Profile for Big Splash Media

Asia Cruise Directory 2019  

Welcome to the 2019 edition of the Asia Cruise Directory - everything the industry needs to inspire new passengers and increase the populari...

Asia Cruise Directory 2019  

Welcome to the 2019 edition of the Asia Cruise Directory - everything the industry needs to inspire new passengers and increase the populari...