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PRINCESS NEWS

Princess is booming in Asia Farriek Tawfik, Director of Southeast Asia for Princess Cruises, discusses the brand’s growth in Asia and what to expect this year.

Q. Princess is a premium brand in the cruise travel market. How are Southeast Asians responding to it? A. Things have worked very well for us here. We get lots of loyal repeat customers. Our past passengers are called Captain Circle members − we have almost 20,000 of them here. They come whenever we hold events and want to know about new ships. These experienced cruisers will also bring first-timers. Q. What is the profile of a typical Princess cruiser? And who does Princess Cruises intend to target in 2019? A. The general age for Asian cruisers is 45 years based on Cruise Lines International Association (CLIA) figures. Ours is around there but with a growing number of millennials. We’re also targeting cruisers from other brands and more first-timers. We’ve got new ships such as the Sky and Enchanted Princess, another Royal Princess ship in 2022 and two LNG-class ships in 2023 and 2025. All this exciting stuff will be promoted in the region. 12

ASIA CRUISE DIRECTORY 2019

Q. Speaking of new ships, how will this grow the market for Princess? A. Those familiar with the Princess experience will want to go onboard a new ship, but with Princess’ quintessential service and new hardware. Our customers demand innovation, so the new ships will create a lot of demand. Q. What can you tell us about the new Sky Princess and its features? A. The Sky Suites are great. They have the largest balconies on any cruise line, and the cabins face the ship’s Movies under the Stars screen. There’s also a new jazz bar and more Jacuzzis. Q. The OCEAN Medallion has now launched on Caribbean Princess. What do cruisers have to look forward to with this new wearable device? And when will it arrive in our region? A. It’s like a key card. You can sync it with your phone, order food or use it for fitness. And it’s free for you to take home. Regal (which was fitted with the device last year) will be heading to Australia in 2020 and passing

through here, so the first OCEAN Medallion ship will be here in 2020.

Himeji Castle in cherry blossom season

Q. Any new Asia itineraries and ports lined up? And which routes are proving most popular? A. Japan is popular − Diamond is there the whole year. The international market is supporting it a lot. Another popular route is Shanghai to Japan on Majestic, especially for fly-cruisers. We’re also looking at new ports in Taiwan and talking to the Malaysian government about opening up the east coast (Terengganu and Pahang).

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Asia Cruise Directory 2019  

Welcome to the 2019 edition of the Asia Cruise Directory - everything the industry needs to inspire new passengers and increase the populari...

Asia Cruise Directory 2019  

Welcome to the 2019 edition of the Asia Cruise Directory - everything the industry needs to inspire new passengers and increase the populari...