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PR Weekly Report November 21st - 25th , 2011


AUSTRALIA This week November 21st – 25th • Six Senses Con Dao - OK Magazine sent high res photos to complete a Six Senses Con Dao story • Six Senses Con Dao - Fashion swimwear SUNSEEKER seeking fashion shoot at Six Senses Con Dao in Feb 2012 8 pax. Sally knows brand has worked with them, going back to leverage more return than offered to date • Prolific freelancer Ute Junker expressed interest in visiting one of the Vietnam properties (now an expert on Six Senses) • Six Senses Yao Noi release on Spa Traveller Award edited for Australian market, for release on 28 November • Six Senses Laamu - HARPERS BAZAAR sent pdf of fashion shoot there • Six Senses Laamu - THE WEEKEND AUSTRALIAN will publish Water/Wo/Men story 3 December • Six Senses Laamu - WEST AUSTRALIAN Travel Editor to run Water/Wo/Men story in new year • Six Senses Laamu - Advised Steve/Vince on value of stories place by Jarrett/Borthwick as above • Six Senses Laamu - Steve advised Freedive champ stay of limited interest to Australians but worth flagging as Umberto Pelizzari is an unusual 'commodity' Press release edited for Australian market


FRANCE This week November 21st – 25th • Translate & circulate press release Six Senses Yao Noi named the Best International Destination Spa in the Spa Traveller Awards 2011 • Translate press release Six Senses Yao Noi Beyond Phuket Are Delighted To Announce A Series Of Events Hosted By Nikki Visootha Lohitnavy, GranMonte Vineyards Media Liaison : • We are in contact with François-Jean Daehn from the magazine "Monsieur", we are trying to organize an individual press trip at the Six Senses Zighy Bay - work in progress • We are continuing the follow up on Wine in Style / Soneva Gili - work in progress • We are continuing the follow up on Echappées Belles - France 5 / Soneva Fushi - work in progress • We are continuing the follow up on Grands Reportages / Evason Ana Mandara - work in progress • We are continuing the follow up on the Water/Wo/Men Event - work in progress • We are continuing the follow up on the Slow Life Symposium - work in progress • We are continuing the organization of all the individual press trips in process • We are continuing the follow-up of all the features • We are continuing the organization of the group press trip with Kuoni Next week November 28th - December 2nd • Circulate press release Six Senses Yao Noi Beyond Phuket Are Delighted To Announce A Series Of Events Hosted By Nikki Visootha Lohitnavy, GranMonte Vineyards • We are continuing the follow up on Wine in Style / Soneva Gili - work in progress • We are continuing the follow up on Echappées Belles - France 5 / Soneva Fushi - work in progress • We are continuing the follow up on Grands Reportages / Evason Ana Mandara - work in progress • We are continuing the follow up on the Water/Wo/Men Event - work in progress • We are continuing the follow up on the Slow Life Symposium - work in progress • We are continuing the organization of all the individual press trips in process • We are continuing the follow-up of all the features • We are continuing the organization of the group press trip with Kuoni


Media Name: DĂŠsirs de Voyages Date: November / December 2011 Section: Evasion Far away - secret beach Title: Thailande, Soneva Kiri Clipping space: 1 page Circulation: 70 000 issues Value: 33 762 USD


Media Name: Neo Planete Date: December 2011 - January 2012 Section: Dreaming Destinations Title: I'm recharging batteries in Maldives Clipping space: 1/3 page Circulation: 100 000 issues Value: 10 589 USD


Media Name: OUI Magazine Date: Winter 2011 Section : Honey Moon / Travel Title: Green Chic in Oman Clipping space: 1 page Circulation: 50 000 issues Value: 27 650 USD


Media Name: Mariages Date: December 2011 / January / February 2012 Section : Honey Moon Title: Dreaming resorts in the Maldives Clipping space: 1/4 page Circulation: 55 000 issues Value: 6 868 USD


Six Senses Spa at Rue De Castiglione Paris


GERMANY This week November 21st– 25th • L/P PR at Mangostin Restaurant to join a dinner with special invitation guests. Six Senses introduced to guests. • Press Release “Six Senses Launches Groundbreaking Reforestation Programme in South East Asia” received. Added to LP social media. • Press Release “Six Senses Scoops Two Prestigious Environmental Awards” received. Adapted and mailed out to travel trade, travel, hotel, daily and consumer media in Germany, Austria and Switzerland. Mail out of 2 pages to 804 addresses. Added to LP website and social media. • Press Release “SIX SENSES YAO NOI NAMED THE BEST INTERNATIONAL DESTINATION SPA IN THE SPA TRAVELLER AWARDS 2011” received. Mailed out to travel, spa, consumer and daily media in Germany,Austria and Switzerland. Sent to 652 addresses. Added to LP website and social media • New Year’s Gala Tombola: The agency delivered 10 SLOW LIFE Books to Bayerischer Hof as agreed with BB. • Sophy informed the agency that the planned Etihad press trip to Soneva Fushi, Soneva Gili and Six Senses Laamu needs to be delayed. New details will be advised soon. • L/P PR reminded LB and MG on the reissued Barter vouchers for BM Media. • Renato Zappella, Recover, at Six Senses Samui from Nov. 19. – 22. • Request received from Elle magazine for photo shooting in mid December at Six Senses Zighy Bay, 6 villas would be needed. Monica informed the agency that 6 villas are too much and timing is not perfect. Elle cannot delay the shooting to January. L/P PR to check with hotel. Next week November 28th - December 2nd • Follow up on WATER/WO/MEN results. • Follow up on SLOW LIFE Symposium results. • Follow up on Thai airways ticket request


HONG KONG


Date: November 2011 Publication: Travel +Leisure Section: Journal

Country: PRC Circulation: 300,000 Value: USD 43,725


Date: November 2011 Publication: Top Travel Section: Experience Country: PRC Clipping Space: 2 pages Circulation: 480,000 Value: USD 84,848


India


Six Senses Yao Noi on explosivefashion.com Value: 2500 Circulation: 350,000


JAPAN This week November 21st – 25th • Report Marronnier Gate 4th Anniversary and follow up accommodation prize winners. We have received inquiry from winners of Six Senses Laamu and Six Senses Con Dao, travel agency will take over their travel. Keep follow up. • Final proofread OPENERS article. This article feature with Ms.Saya Takagi who invited to Water/Wo/Men event in Six Senses Laamu. This article will be published next week. We will upload then. • Meeting with Ms.Miwa Igarashi of "AneCan". AneCan is the most popular female fashion magazine, especially for 20's-30's working women. AneCan is planning to have a special feature article with the title of "Surprise Trip", this edition will be published in Jan, 2012. We suggested Six Senses Zighy Bay and Soneva Fushi with special excursion photos. Keep follow up. • Meeting with Ms. Shinobu Yamamoto of VOCE. VOCE magazine had featured Six Senses Ninh Van Bay, Evason Ana Mandara and Six Senses Con Dao in Jan, 2012 edition (issued on 2 NOV). They recorded a good response and sale on this edition. The top page is the photo of Ms. Risa Hirako, with the location of Six Senses Ninh Van Bay. Next week November 28th - December 2nd • Meeting with Mr. Ishigame of Isetan. Isetan is the famous department with a long history. There are many stores open all over Japan and worldwide, the main one is in Shinjuku area. We are negotiating to collaborate events together after whole renovation of Shinjuku Isetan. Keep follow up. • Keep negotiating "anan" to feature Ms. Mariko Hayashi visiting Six Senses Zighy Bay. Ms. Hayashi is the popular and well-known novelist in Japan. • Meeting with Mr. Watanabe of LEON. Six Senses properties had been introduced by LEON magazine for several times. We will have a meeting to keep this relationship. • Meeting with Ms. Yabuki of Matsuya. We are negotiating to collaborate events together, such as Fukubukuro (lucky bag) or event space. Keep follow up.


RUSSIA This week November 21st– 25th • PRCo compiled and sent out the press release on Festive programme at Six Senses Zighy Bay to all key media and relevant online contacts • PRCo pitched Six Senses Zighy Bay to Maria Zhelikhovskaya, LifeSPA magazine contributing editor and TTG Editor • PRCo pitched Six Senses Zighy Bay to Aleksandra Chirkova, Senior Editor of Departures Magazine • PRCo pitched Six Senses Zighy Bay to Igor Shulinskiy, Editor-in-Chief of Time Out • PRCo pitched Six Senses Zighy Bay to Anna Jackson Stevens, Publisher of Coast • PRCo pitched Six Senses Zighy Bay to Vasiliy Shomov, Editor-in-Chief of Aeroflot Premium • PRCo pitched Six Senses Zighy Bay to Anna Surovtseva, Editor of Domino Magazine Ukraine. PRCo sent high resolution images and press kit. Anna to come back with the dates of the visit to Six Senses Zighy Bay • PRCo finalized the details of the visit of Ivan Vasin, Deputy Editor-in-Chief of Unique Travel to Six Senses Con Dao, 1-4 December • PRCo sent the request on behalf of Fleur d’Orange Ukraine to host DmitryPeretrutov, Editor, and his colleague at Six Senses Zighy Bay 27-30 January in one villa on a complimentary B&B basis. Six Senses Zighy Bay confirmed this request • PRCo received “Six Senses Yao Noi Beyond Phuket Are Delighted To Announce A Series Of Events Hosted By Nikki Visootha Lohitnavy, GranMonte Vineyards” press release • PRCo pitched Six Senses Zighy Bay to Julia Turanova, Editor-in-Chief of Kurazh Magazine Kazan. Julia expressed interest in visiting the resort. PRCo to follow up on the possible visit • PRCo liaised with Shakhri Amirkhanova, Contributing Writer of Prime Traveller, regarding the coverage on Slow Life Symposium. The four page feature to come out in Spring 2012 • PRCo secured the opportunity to host Natalya Pasechnyk, Senior Editor and Anna Tolstykh, Editor of Elle Ukraine, in Six Senses Laamu 3-5 December in one villa on a complimentary HB basis. In return Six Senses Laamu will be featured on one page review in March 2012 issue of the publication. In addition to this they will publish a news feature on Six Senses Laamu in April 2012 issue. The request was confirmed Next week November 28th - December 2nd • PRCo to follow up with Emirates regarding the flight sponsorship to Six Senses Zighy Bay • PRCo to follow up on Fleur d’Orange, Elle Ukraine and Unique Travel magazines individual press visits


Media name: www.kynumyp.ru

Media name: Voyage Date: November 2011 Section: Travel Title: Thai Spa Clipping space: 0.12 Value: 1000 USD


Media name: www.oman.grandtour.ru Date: November 2011 Section: Travel Musandam Dive Package by Six Senses Zighy Bay Clipping space: online Value: 2000 USD


Media name: www.prohotel.ru Date: November 2011 Section: Travel Title: Resorts News Value: 2000 USD


Media name: www.travel.horeca.ru Date: November 2011 Section: Travel Title: Musandam Dive Package by Six Senses Zighy Bay Clipping space: online Value: 2000 USD


Media name: www.hoteldeluxes.com Date: November 2011 Section: Travel Title: New Year’s Eve at Soneva Fushi Clipping space: online Value: 2000 USD


SPAIN This week November 21st – 25th • TINKLE advised about a possible collaboration with Singulari.com. Singulari.com is just one of many websites that have proliferated on the net with offers and discounts on Spanish hotels but target that they manage is not the same as travelers to Six Senses Resorts. • TINKLE continue working on the proposal between Harper’s Bazaar and Six Senses Yao Noi. Media request form sent to Steve Keeny to confirm everything. Pending to receive date trip. • TINKLE sent the fact sheet of Six Senses Yao Noi (English and Spanish version) and pictures of the resort to publish in an article about “Beach hotels – the best beach hotels of the world” in H Magazine. • TINKLE sent the new pictures of Six Senses Yao Noi to Conde Nast Traveler magazine to publish in the section “Habitación con vistas” (View rooms). • TINKLE sent additional pictures of Spa of Six Senses Zighy Bay to Nueva Estética Magazine to publish in the section “Apuntes de Belleza” (beauty notes). • TINKLE sent press release and pictures of Spa of Six Senses Zighy Bay to Médicos y Medicinas Magazine to include the treatments in an article about “relax in the spa” that will be publishing on January issue. • TINKLE sent the Slow Life Symposium 2011 – post event newsletter among key media and online contacts. Next week November 28th - December 2nd • TINKLE will talk with María Pardo, from GQ, the proposal of Six Senses Laamu. • TINKLE will send the Musadam Dive Package among key journalist and online media contacts. • TINKLE will continue the follow-up all the features in progress. • TINKLE will continue inviting the most important media to Six Senses Resorts.


Six Senses Samui Publication: Telva Title: SonrĂ­e, por favor Page: 176 Date: 01/12/2011 Circulation: 181.434 Estimated value (USD): 8.536,16 $

Six Senses Laamu Publication: Telva Title: Por fin en marcha en la playa Date: 01/12/2011 Page: 95 Circulation: 181.434 Estimated value (USD): 8.536,16 $


Publication: El Peri贸dico de Catalunya (Destinos)


Sweden


THAILAND This week November 21st – 25th • Work on details of media visit: TAT New Delhi - Kolkata Travel Agents to Six Senses Yao Noi Beyond Phuket on November 24, 2011 (one day trip) • Work on media visit: Nation TV to Soneva Kiri by Six Senses on November 28 – December 1, 2011 • Work on details of media visit: Nation Broadcast Corporation and Kom Chad Luek newspaper to Six Senses Con Dao on December 4 - 6, 2011 • Work on details of media visit: a blogger of “Brad 的瘋狂時尚世界” (China) to Six Senses Samui on December 14, 2011 • Work on media visit: 7th Heaven TV program on True Visions 73 to Soneva Kiri by Six Senses on December 14-16, 2011 • Work on details of media visit: Indo Bangkok Film for Indian Music VDO shooting at Evason Hua Hin on December 2011 • Work on details of media visit: Thailand InStyle magazine to Soneva Kiri by Six Senses on January 10 - 12, 2012 • Coordination: Photos of Soneva Fushi by Six Senses for Quality magazine (Germany) with Germany PR office • Passed information: Hong Kong Polytechnic International Publishing Ltd - Resort Paradise book to China PR office • Passed information of media visit: Journal Frankfurt media to Six Senses Resorts and Spas in December 2011 to Germany PR office • Press release on November 25, 2011: Six Senses Yao Noi Beyond Phuket Are Delighted To Announce A Series Of Events Hosted By Nikki Visootha Lohitnavy, GranMonte Vineyards, December 27-28, 2011 • Sent photos and information: Soneva Kiri by Six Senses to Green Life magazine (India) • Media coverage: Soneva Kiri by Six Senses in Volume magazine on October 1, 2011


Media Name: Volume magazine Date: 1 October 2011 Section: Surround Vibe Title: Promise – Soneva Kiri by Six Senses Media space: 9 Estimated value : THB 94,210.61 (USD 3,008) Circulation: 80,000


UK This week November 21st – 25th • Soneva Kiri - Mission continued conversations with all warm leads regarding Explorer Talks • Soneva Kiri - Mission liaised with Sunday Times Travel regarding 2012 holidays • Soneva Kiri - Mission liaised with The Times regarding Shelley Von Strunckel • Soneva Kiri - Mission liaised with Country and Town House regarding forthcoming design feature • Six Senses Con Dao - Mission liaised on various press trips opportunities to the resort, including Sunday Times journalist Susan D’Arcy • Six Senses Laamu - Mission continued conversations with target media around press trips to resort • Six Senses Spas - Mission continued outreach for Kempinski Bodrum spa treatments to target onlines and blogs Next week November 28th - December 2nd • Soneva Kiri - Mission to continue conversations with warm leads regarding Explorer Talks and potential press trip opportunities • Soneva Kiri - Mission to continue to liaise with Sunday Times Travel regarding an inclusion in 2012 holidays • Soneva Kiri - Mission to continue conversations with target media regarding design features at the resort • Six Senses Con Dao - Mission to continue to liaise on various press trips opportunities to the resort • Six Senses Laamu - Mission to continue conversations with warm leads regarding potential press trips • Six Senses Yao Noi - Mission to continue conversations with target media regarding potential press trip opportunities • Six Senses Spas - Mission to continue outreach to online and blogger media regarding Kempinski Bodrum spa treatments


International Herald Tribune – Six Senses Con Dao – circulation 245,233 – estimated media value $49,151


The Times – Six Senses Ninh Van Bay – circulation 417,197 – estimated media value $13,058


The Wall Street Journal – Soneva Fushi – circulation 74,800 – estimated media value $9,725


USA


Publication: T The New York Times Style Magazine Date: Winter 2011 Circulation/UVM: 2,036,000


Publication: W Date: December 2011 Circulation: 457,100


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