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think

Strategic Marketing.

big

fresh ideas.


Does your current marketing company provide the

big plan?

Strategic Thinking knows that to thrive, your organization must grow. It looks beyond your current needs, and positions you to bring in new prospects while strengthening your core customer base. Strategic marketing not only addresses your immediate challenges, it also looks ahead to a promising future. Business Interactive Group focuses on the bigger picture… always from a fresh perspective. “BIG has been a pleasure to work with. They actually “listen” to the client, then create something new and exciting that gets results! The quality and delivery of the work has been exceptional” Ron Josephs President TLJ Engineering Inc.


Does your current marketing agency provide the

big picture?

Clients look to us for: • market analysis • branding • financial reporting • advertising • interactive media • branded merchandise

• strategic planning • collateral materials • corporate communications • point-of-sale (POS) materials • product packaging

Whether in business-to-business or in consumer communications, our careful research, sound strategy, and on-target executions create a powerful voice for your company.

“It’s so easy to recommend BIG as our marketing partner. These guys are awesome, great ideas never stop. We plan to expand our business into the United States and look forward to working with BIG on these plans” Terry Winnitoy President Grimes Well Servicing


Do you

stand out

from the rest of the crowd?

Does your current marketing program help differentiate you from your competitors? Do your customers and prospects know what you do better than everyone else? Strategic Thinking builds an image firmly oriented in your company’s unique personality, and expresses that personality in a branding program both memorable, and compelling. It’s time to show your market what’s unique about your company, your people and the product & services you offer. Business Interactive Group will help find your unique selling proposition and ensure you stand out in your marketplace.

“From day one, BIG grasped our unique partnership driven business strategy and service culture. From start to finish, they have managed projects efficiently, confidently, and within budget. We especially appreciate their adaptability, availability, and creativity” Barbara Mills President Quantum Learning Inc.


So, you’re probably wondering, what’s the

big idea?

BIG Ideas are seldom safe and predictable. It sometimes takes a bold move to break through the clutter. And, the biggest ideas are based on solid strategies. At BIG, we start with a careful assessment of your organization, your industry, and the marketplace. Then we envision explore, and innovate to create to create a hard-driving marketing program that carries your message home. Business Interactive Group outlines an innovative, strategy-based approach... to help you reach your goals.

“BIG just gets it. We’ve worked with a lot of agencies and consultants that don’t understand our company and our industry. BIG always brings their best game to play. We highly recommend the BIG Thinkers and will continue to rely on their experience and great ideas.” Mia Chorney President Suncity Treasures & Imports


Are you ready for BIG to

rock your message?

Does your organization have a brand message? If you had 30 seconds to describe what your organization does, what you do best and why someone should do business with you. What would you say? “For the past 5 years we have worked with Dan King & BIG, for all our marketing needs. Our experience has been great and looking forward to working with their team for years to come. BIG understands our industry and has taken the time to learn our business and what we do best. Anthony Foscolos President Kayden Industries Ltd.

If you’re unsure, BIG can help. It’s critical that your audience understands what you do best, how you do it, when they should start doing business with you and why they need you. It’s time to develop a great elevator pitch for your organization, one that is shared by everyone on your team. Business Interactive Group is ready to work with you to develop your brand position.


Does your creative

blast off

the page?

Creative ideas are critical in getting noticed and cutting through all the clutter in today’s busy world. Everything counts. Everything you do either builds up your brand, or tears it down in your customer’s eyes. Ideally, every experience your customers have with your brand must be of a consistently high standard. Strategic marketing from BIG will help focus your company’s design & messaging to ensure your audience takes notice.

“ We had a critical project that needed to be done in a few short days. Dan and his team pulled it together in record time and did an outstanding job with developing a fantastic Power Point presentation… job well done!” Joan Wasilciw Office Manager CAPPA


big advantage

Our experience gives your organization the

We can tailor our services to your company size & experience. Whether your international in scope or just getting started, BIG can help identify your needs and set a budget you can afford. Our expertise in helping organizations like yours, spans various industries such as: • Energy • Food Service • Non Profit

• Retail • Professional Services • Other B2B Enterprises

Some of the clients we have worked with: • Canada Safeway • Strad Energy Services • Nike • Joey’s Only Seafood • A.R. Wright Plumbing • Xerox Canada • Hilton Hotels • C3 Church Canada

“ Our organization is over 92 years old, but we realized it was time to get current with our marketing. BIG has helped us re brand our company and reconnect with our customer and the market we serve... Thank You BIG!” Dave McGregor Partner A.R. Wright Plumbing & Heating


We help provide

big solutions for the internet & your interactive needs

With all the talk about websites, blogs, smartphones, email newsletters, and social media platforms (Facebook, LinkedIn, Twitter etc) it is easy to forget that these are just communication tools. If you don’t have a clear and focused marketing strategy, no tool is going to save you. Assuming you have a quality product or service that is unique and remarkable (worth remarking about), Business Interactive Group (BIG) can help your online communications stand out.

“BIG has the mojo. Without a doubt, I would highly recommend them. I’ve known Dan King for over 3 years and he has been a key strategic partner with us, leading our marketing and strategic planning. Go ahead & hire them... I strongly suggest it” Larry Gueran Executive Pastor C3 Church Calgary


big sweats the small stuff

Our 1 Page Strategic Marketing Plan will change the way you do business; aligning people & planning for growing organizations. The program focuses on how to set direction and move from strategic intent to aligned action. The framework consists of four quadrants • People: attract, retain and develop the right people • Strategy: establish long term goals, priorities and metrics “I began working with Dan King in 2001. He brought a strategic & comprehensive approach to our business when we needed it most. ” Jim Garand National Marketing Manager Macdonalds Consolidated (Canada Safeway)

• Alignment: cascade your strategy to all leaders & staff • Execution: develop the discipline of getting things done


Does your present marketing provider help provide the

big profits?

Strategic marketing focuses on the details… from exceptionally thorough research, to finding the most effective vehicle to reach your audiences. Strategic marketing asks the right questions… to create a campaign with muscle & flexibility, where each element works hard on many different levels to communicate your company’s message. Business Interactive Group is about performance & results. We never forget the most important number of all…your bottom line. “Our success was possible with the help from our BIG Thinkers at Business Interactive Group. Every step of the way we strategized the next move and this helped minimize our mistakes, saved us money and helped us increase our sales.” Greg Hladun President Canadrill Engineering


Imagination is more important than knowledge and the ideas can come from anywhere. We want to inspire the creative thinker, stimulate your marketplace and fire-up your bottom line.

That’s how we do things at

big


Business Interactive Group Ltd. 403-537-5660 Atrium II, Suite 300, 840 - 6th Avenue SW Calgary, Alberta, Canada T2P 3E5

biginteractive.ca

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