Page 1

ARQUITETURA, CINEMA E RESGATE DA VIVÊNCIA CULTURAL PAULISTANA

ESTAÇÃO MOVIMENTO


UNIVERSIDADE PRESBITERIANA MACKENZIE FACULDADE DE ARQUITETURA E URBANISMO CURSO DE ARQUITETURA E URBANISMO

MARIA ANGÉLICA FELICORI CAPORALE

“ARQUITETURA, CINEMA E O RESGATE DA VIVÊNCIA CULTURAL PAULISTANA”

SÃO PAULO 2013


MARIA ANGÉLICA FELICORI CAPORALE “ARQUITETURA, CINEMA E O RESGATE DA VIVÊNCIA CULTURAL PAULISTANA”

ESTAÇÃO MOVIMENTO

7UDEDOKR¿QDOGH JUDGXDomRGH$UTXLWHWXUDH 8UEDQLVPRGD)$80DFNHQ]LH

2ULHQWDGRU 3URIHVVRU'U-RVp*HUDOGR6LP}HV-~QLRU

SÃO PAULO 2013


Dedico, ¬PLQKDPmH LQPHPRULDP PXOKHUFXMDIRUoD HP H FRUDJHP PH ID] WRGRV RV GLDV VHJXLU HP IUHQWHHPEXVFDGRVPHXVVRQKRVHGRGLDHP IUHQWHHPEXVFDGRVPHXVVRQKRVHGRGLDHP TXHHVWDUHLQRYDPHQWHDRVHXODGRHDRPHXSDL TXHHVWDUHLQRYDPHQWHDRVHXODGRHDRPHXSDL H[HPSORGHFDUiWHUHGHWHUPLQDomRUHVSRQViYHO SRUSRVVLELOLWDUDFRQFUHWL]DomRGHVWDJUDGXDomR


A G R A D E C I M E N T O S

$R3URIHVVRU-RVp*HUDOGR6LP}HV-~QLRUSHODRULHQWDomRSUHVWDGDHLQFHQWLYRDRWHPD $R3URIHVVRU*XLOKHUPH/HPNH0RWWDSHODRULHQWDomRHSHORVHQVLQDPHQWRVGHYLGD $RPHXSDLSRUPHSURSRUFLRQDUDRSRUWXQLGDGHGHXPDJUDGXDomRHDJXHQWDUPLQKDVGLYDJDo}HV HFKRURVQRVPRPHQWRVGHGL¿FXOGDGH $RVPHXV$YyV2VFDU&DSRUDOHTXHPHDEULJRXSRUPXLWRWHPSRHDJXHQWRXDVORXFXUDVGHXPD HVWXGDQWHGHDUTXLWHWXUDH*RUJHH7HUHVDSRUDFUHGLWDUHPHUH]DUHPSRUPLP $RPHXLUPmR-~OLRSRUVHURLUPmR~QLFRTXHpHSULQFLSDOPHQWHSRUWHUPHDMXGDGRVHPSUHTXHIRL VROLFLWDGR ¬VYHUGDGHLUDVPmH]RQDVGHSURQWLGmR$OHMDQGUD&DSRUDOH6LOYDQD)HOLFRULH-DQH'RQHJDWL ¬VTXHULGDVUHYLVRUDVLUPmVGHFRUDomR$ULDQH'RQHJDWL0DULD&DUROLQD&DSRUDOH0DGL0DULD )HUQDQGD0DGLSHORSDSHOHVVHQFLDOTXHGHVHPSHQKDPQDPLQKDYLGD ¬IDPtOLD'RQHJDWLSRUPHDFROKHU $RVPHXVFKHIHV9DOWHU&DOGDQD:DOWHU%UXQLZDOWL5HJLQD*RPHVH1DWKDOLD0HORSHODSDFLrQFLD HFRPSUHHQVmRQHVVDIDVH¿QDOGHFRQFOXVmRGHFXUVRVHPSUHDMXGDQGRQRPHXFUHVFLPHQWR SUR¿VVLRQDOHDFDGrPLFRHDTXHULGDDFDGrPLFD-XOLD0XUDGHVWLYHPRVMXQWDVQHVVDHPSUHLWDGD $RVDPLJRVTXHHVWLYHUDPSRUPXLWRWHPSRDRPHXODGRHPPRPHQWRVGLItFHLVHHPPRPHQWRV GHGLYHUVmR $RVQRYRVDPLJRVDOJXQVVXUSUHHQGHQWHPHQWHPXLWRDPLJRV $RVDPLJRVHSURIHVVRUHV&RLPEUDQRVTXHSDUWLOKDUDPFRPLJRXPDGDVH[SHULrQFLDVPDLVLQFUtYHLV SRUPLPMiYLYLGDV $RVHVSHFLDLVDPLJRV%DUEDUD)UHLWDV&DPLOD*LOEHU)DELR3XJOLHVH*UHJRU\%HUQDUGLQR/XL]D %ULOKR0XULOR:HLW]5HQDQ/RSHVTXHHVWmRDRPHXODGRSDUDWXGRGHVGHVHPSUH 3RU¿PDWRGRVDTXHOHVTXHFRQWULEXtUDPGHDOJXPDIRUPDSDUDHVVDIRUPDomRDFDGrPLFD


“Em qualquer parte da cidade cinema ĂŠ a porta que se abre para o mundoâ€? )UDVHQD)DFKDGDGR&LQHDPD]RQDV  6LP}HV,3  


R

E

S

U

M

O

 2 SUHVHQWH WUDEDOKR FRQVLVWH QR HVWXGR GR FHQWUR GD FLGDGH GH6mR3DXORPDLVSUHFLVDPHQWHGDiUHDFRPSUHHQGLGDSHODDQWLJD &LQHOkQGLD3DXOLVWDQDORFDOL]DGDQRGLVWULWR5HS~EOLFD6HUiDQDOLVDGR R SURFHVVR KLVWyULFR TXH OHYRX D FRQVWUXomR GH XPD FHQWUDOLGDGH QD PHWUySROH LQGXVWULDO SDXOLVWDQD QRV DQRV  FRQVLGHUDQGR SULQFLSDOPHQWHDVVDODVGHFLQHPDHRVSODQRVXUEDQtVWLFRVPRGHUQRV GD pSRFD $V VDODV GH FLQHPD ID]HP SDUWH GH XP FRQMXQWR GH HTXLSDPHQWRV TXH UHGH¿QLUDP R HVSDoR XUEDQR SULQFLSDOPHQWH R FRPSUHHQGLGRDRORQJRGD$YHQLGD6mR-RmR1RVDQRVLQLFLRX VHXPSURFHVVRGHHYDVmRGRVPRUDGRUHVGRFHQWURGDFLGDGHTXH FXOPLQRXFRPR¿PGD&LQHOkQGLD$SDUWLUGDFRPSUHHQVmRGHVVHV SURFHVVRVHQWHQGHVHR&HQWUR+LVWyULFRFRPRXPDSRWrQFLDFXOWXUDO H VH SURS}H XP REMHWR (STAÇÃO 029,0(172  SDUD SURPRYHU D UHYLWDOL]DomRXUEDQDHVRFLDOGDUHJLmR 3DODYUDVFKDYH&LQHOkQGLD&HQWURKLVWyULFR&XOWXUDFLQHPDFLQHPDV HP6mR3DXOR

13


A

B

S

T

R

A

C

T

7KLV 7 KLV DVVLJQPHQW DVVLJQPHQW FRQVLVWV FRQVLVWV RQ RQ WKH WKH VWXG\ VWXG\ RI RI GRZQWRZQ GRZQWRZQ 6mR 6mR 3DXORDOVRNQRZQDV³&HQWUR3DXOLVWDQR´PRUHVSHFL¿FDOO\WKHDUHD 3 DXOR DOVR NQRZQ DV ³&HQWUR 3DXOLVWDQR´ PRUH VSHFL¿FDOO\ WKH DUHD XQGHUVWRRGDVWKHROG0RYLHODQGDOVRNQRZQDVWKHROG³&LQHOkQGLD X QGHUVWRRG DV WKH ROG 0RYLH ODQG DOVR NQRZQ DV WKH ROG ³&LQHOkQGLD 3DXOLVWDQD´ORFDWHGLQWKH³5HS~EOLFD³GLVWULFW:KLOHUHVHDUFKLQJWKH 3 DXOLVWDQD´ ORFDWHG LQ WKH ³5HS~EOLFD³ GLVWULFW :KLOH UHVHDUFKLQJ WKH KLVWRULFDOSURFHVVWKDWHYROYHGWRWKHFRQVWUXFWLRQRIDFHQWUDOLQGXVWULDO K LVWRULFDO SURFHVV WKDW HYROYHG WR WKH FRQVWUXFWLRQ RI D FHQWUDO LQGXVWULDO PHWURSROLVLQWKHWKLUWLHVWDNLQJLQFRQVLGHUDWLRQVSHFLDOO\WKH&LQHPD P HWURSROLV LQ WKH WKLUWLHV WDNLQJ LQ FRQVLGHUDWLRQ VSHFLDOO\ WKH &LQHPD UURRPVDQGWKHXUEDQSODQVWKDWZHUHPRGHUQLQWKHLUHUD7KHFLQHPD RRPV DQG WKH XUEDQ SODQV WKDW ZHUH PRGHUQ LQ WKHLU HUD 7KH FLQHPD SDUW RI D JURXS UURRPV RRPV DUH DUH S DUW R I D JURXS RI RI HTXLSPHQW HTXLSPHQW WWKDW KDW UUHGH¿QHG HGH¿QHG WKLV WKLV XUEDQ XUEDQ VVSDFHHVSHFLDOO\WKHVSDFHDORQJWKHVLGHRI6DLQW-RQ$YHQXHDOVR SDFH HVSHFLDOO\ WKH VSDFH DORQJ WKH VLGH RI 6DLQW -RQ $YHQXH DOVR NNQRZQDV³$YHQLGD6mR-RmR´,QWKHHDUO\VL[WLHVWKHORFDOSRSXODWLRQ QRZQ DV ³$YHQLGD 6mR -RmR´ ,Q WKH HDUO\ VL[WLHV WKH ORFDO SRSXODWLRQ VVWDUWHGWROHDYHLWZDVWKHEHJLQQLQJRIWKHHQGRI³&LQHOkQGLD´7DNLQJ WDUWHG WR OHDYH LW ZDV WKH EHJLQQLQJ RI WKH HQG RI ³&LQHOkQGLD´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kQGLD+LVWRULFDO&HQWHU&XOWXUHFLQHPDFLQHPDV . (<:25'6 &LQHOkQGLD +LVWRULFDO &HQWHU &XOWXUH FLQHPD FLQHPDV LLQ6mR3DXOR Q 6mR 3DXOR

$Y,SLUDQJDFRPD6mR-RmR FRP D 6mR -RmR


,QWURGXomR  

&XOWXUD6mR3DXORHVXD&LQHOkQGLD

2V GHVGREUDPHQWRV GD &LQHOkQGLD QD FLGDGH GH 6mR 3DXOR ±$V SROtWLFDV FXOWXUDLVHXUEDQDVTXHGH¿QLUDPXPD6mR3DXORFRVPRSROLWDQRVDQRVH DLPSRUWkQFLDGDFXOWXUDFRPRLQVWUXPHQWRGHWUDQVIRUPDomR  6DODVGHFLQHPDGH6mR3DXOR.......... &LQHWHDWURHR³&LQHPDWyJUDIR´. 6DODVGHFLQHPD. 2&LQHOkQGLDHRV3DOiFLRV&LQHPDWRJUiILFRV...677 5LQR/HYLHDVVDODVGHFLQHPD  (VWXGRVGH&DVR........ (VSDoRVFXOWXUDLVQRFHQWURGH6mR3DXORQRVGLDGHKRMH±3UDoDGDV $UWHV  (VSDoRV GH FLQHPD ± (\H )LOP ,QVWLWXWe em Amsterda........................88  (VSDoRVGHFLQHPD&LQHPDWHFDGH6mR3DXOR 

&RQFOXVmR

 (VWDomR0RYLPHQWR Ã&#x2C6;UHDGH,QVHUomRH7HUUHQR 3URJUDPDGHQHFHVVLGDGHV 53DUWLGR$UTXLWHW{QLFR 5'HVHQKRDUTXLWHW{QLFR



%LEOLRJUDILD


I

N

T

R

O

ï(VVH FRQFHLWR p HVWDEHOHFLGR D SDUWLU GD YLVmR GRV KDELWDQWHV GRV JUDQGHV FHQWURV SRUWDQWR D XWLOL]DomRGHVVHWHUPRHVWiLPEXtGD GHMXt]RGHYDORUHVWDEHOHFLGRDSDUWLU GDUHODomRFRPRVHQYROYLGRVFRPR PRGRGHYLGDGRVJUDQGHVFHQWURV

D

U

Ç

Ã

O

2FHQWURGDFLGDGHGH6mR3DXORTXHQRVDQRVD VHFRQ¿JXUDYDFRPRDPDLVLPSRUWDQWHiUHDGDPHWUySROHSDVVRXD VRIUHUFRPVHXVSUySULRVDYDQoRV1RVDQRVDVSROtWLFDVXUEDQDV TXHOHYDUDPDH[SDQVmRGRFHQWURLQLFLDUDPXPSURFHVVRGHH[SXOVmR GDTXHOHV TXH DOL YLYLDP SRU FRQWD SULQFLSDOPHQWH GD YDORUL]DomR LPRELOLiULDHQTXDQWRTXHDDOWDVRFLHGDGHVHGLULJLXDRXWURVEDLUURV FRPUHVLGrQFLDVGHDOWRSDGUmRGDQGRDRFHQWURXPDFRQ¿JXUDomR H[FOXVLYD GH FRPpUFLR H VHUYLoRV 2 XVR KDELWDFLRQDO IRL WUDQVIHULGR SDUD RXWUDV UHJL}HV UHVWDQGR SRXFRV PRUDGRUHV QD iUHD HP VXD PDLRULD YLYHQGR LOHJDOPHQWH H HP FRUWLoRV 7DO SURFHVVR SURYRFRX XPD LQHYLWiYHO GHJUDGDomR GR FHQWUR H VLPXOWDQHDPHQWH R JUDQGH LQYHVWLPHQWRHPHVWUXWXUDomRYLiULDSHUPLWLXDPDFURDFHVVLELOLGDGH H LPSXOVLRQRX R FUHVFLPHQWR GDV SHULIHULDV H VXUJLPHQWR GH QRYDV ³FHQWUDOLGDGHV´ 1RV ~OWLPRV DQRV VXUJLUDP GLYHUVDV LQLFLDWLYDV S~EOLFDV H SULYDGDV SDUD UHYLWDOL]DomR GR FHQWUR GD FLGDGH ± FDOFDGR SRU GLVFXUVRVQRVWiOJLFRVGHUHFXSHUDomRGD6mR3DXOR&RVPRSROLWDïGRV DQRV  ± GD KLVWyULD H FXOWXUD FRQWLGDV QRV HVSDoRV S~EOLFRV H QRVHGLItFLRVGHDUTXLWHWXUDQRWiYHOFRPFDUDFWHUtVWLFDVVLQJXODUHV$V QRYDVSURSRVWDVFLUFXODPQRkPELWRGHFRQVWUXomRGHHTXLSDPHQWRV S~EOLFRFXOWXUDLV H UHVWDXUDomR GR SDWULP{QLR KLVWyULFR FRP SURMHWRV GHUHFXSHUDomRXUEDQD6HJXQGR.$5$-26eDFXOWXUDVHWRUQRXR QRYRLQJUHGLHQWHGHWUDQVIRUPDomRXUEDQDHVRFLDOGRFHQWURGH6mR 3DXOR 21


INTRODUÇÃO

2ORFDOTXHSRUDOJXPDVGpFDGDVIRLVtPERORGHSURJUHVVRH FLYLOLGDGHGDFLGDGHFRVPRSROLWDGDVGpFDGDVGHDVHWRUQRX HQWmR IRFR GHVWD SHVTXLVD D &LQHOkQGLD 3DXOLVWDQD $FUHGLWDQGR VHTXHH[LVWHXPDUHODomRGLUHWDHQWUHRVHGLItFLRVHVHXHQYROWyULR SURFXUDVHHQWHQGHUDUHODomRGDVVDODVGHFLQHPDFRPDVSROtWLFDV FXOWXUDLV H XUEDQDV TXH PRGL¿FDUDP D iUHD GH HVWXGR DOpP GRV SURFHVVRV GH WUDQVIRUPDomR DWp RV GLDV GH KRMH ³2 SURFHVVR GH PRGHUQL]DomR GH 6mR 3DXOR WHP QR FLQHPD XP GRV VHXV VtPERORV IXQGDPHQWDLV´ $1(//,S

³VRFLHGDGH HVVD TXH VH PRGL¿FD H FXMDV FODVVHV EXVFDP GLIHUHQFLDUVH DWUDYpV GH GLIHUHQWHV FHQiULRV XUEDQRV DOJXQV GRV TXDLVRFLQHPDID]SDUWH´ 6$17252

2EMHWLYDVHHVWXGDUDUHODomRGDVVDODVGHFLQHPDFRPRHVSDoR XUEDQRHQWHQGHUDSUHVHQoDGHHGLItFLRVGHFLQHPDFRQFHQWUDGRVQD UHJLmRFHQWUDOHVXDVSUR[LPLGDGHVTXHGHFHUWDPDQHLUDIRUQHFHP SLVWDVVREUHXPPRGRGHYLYHUGHXPDpSRFDTXDQGRRHGLItFLRGR FLQHPDID]LDSDUWHGHXPDSDLVDJHPFRQVWUXtGD No CAPÍTULO I VHUi GHVFULWD D KLVWyULD H HYROXomR XUEDQD GR FHQWUR GH 6mR 3DXOR YLVDQGR j FRPSUHHQVmR GDV FRQGLo}HV KLVWyULFDV GH VXD RFXSDomR FRORFDQGR D &LQHOkQGLD HP IRFR H WDPEpPRIHQ{PHQRGHVHXDEDQGRQR6HUmRLGHQWL¿FDGDVDVFDXVDV GRVSURFHVVRVGHDEDQGRQRGRFHQWURHSRUFRQVHTXrQFLDR¿PGD &LQHOkQGLD VHX GHVJDVWH H D PXGDQoD GH SHU¿O VRFLDO  3UHWHQGH VH DYHULJXDU DV Do}HV UHDOL]DGDV SHOR SRGHU S~EOLFR PXLWDV YH]HV HP SDUFHULD FRP D LQLFLDWLYD SULYDGD FRPR WHQWDWLYD SDUD UHYHUWHU HVVD QRYD UHDOLGDGH FRQVLGHUDGD SRU PXLWRV FRPR XP SURFHVVR GH GHJUDGDomR 3DUD WDQWR VHUi UHDOL]DGR R OHYDQWDPHQWR OHLWXUD H R 22 ESTAÇÃO MOVIMENTO

$Y,SLUDQJDFRPD$Y6mR -RmR 6,0®(6S


INTRODUÇÃO

&LQH$0$=21$6 

6,0®(6S

¿FKDPHQWR GD ELEOLRJUD¿D UHOHYDQWH DR WHPD 3RU ¿P VH GLVFRUUHUi VREUHDTXHVWmRGDLPSRUWkQFLDGDFXOWXUDHGRSDWULP{QLRKLVWyULFRQR FHQWURGH6mR3DXOR No CAPÍTULO IIVHUiIHLWDDDQiOLVHKLVWyULFDHXUEDQtVWLFDGDV VDODVGHFLQHPDQRFHQWURGH6mR3DXORWHQGRHPIRFRRVSURJUDPDV H DV UHODo}HV HVSDFLDLV TXH VXUJLUDP H PDUFDUDP D DUTXLWHWXUD GH VDODVGHFLQHPDGDpSRFD No CAPÍTULO III, VHUmR UHDOL]DGRV HVWXGRV GH FDVRV GH LQWHUYHQomR QR ORFDO DSOLFDQGR SURMHWRV VHPHOKDQWHV GH RXWURV SDtVHV7DPEpP VH DSOLFDUi HP RXWURV OXJDUHV GH 6mR 3DXOR D ¿P GH HQWHQGHU FRPR R 2%-(72 SRGH H GHYH VHU LPSODQWDGR HP VHX WHUUHQR FRPR GHYH VHU H[SORUDGR H SRU ¿P HQWHQGHU DV SRVVtYHLV UHODo}HVHVSDFLDLV $R¿QDOVHDYDOLDUiXPDHVWUDWpJLDSDUDWHVWDUDLPSODQWDomRGH XPHGLItFLRTXHDEULJXHXPSURJUDPDFXOWXUDOQDiUHDHXPSURJUDPD OLJDGR DR FLQHPD FRQVLGHUDQGRVH XP KiELWR XUEDQR PRGHUQR H SRSXODU TXH LQFHQWLYH DV UHODo}HV VRFLDLV WmR LPSRUWDQWHV SDUD D FLGDGH (VVH QRYR OBJETO SURS}H DOLDU FXOWXUD H HGXFDomR D XP HVSDoRS~EOLFRTXHGDULDRSRUWXQLGDGHSDUDTXHDVSHVVRDVFRQKHoDP DKLVWyULDGDFLGDGH(PH[SRVLo}HVHFRQIHUrQFLDVVHULDDSUHVHQWDGD D &LQHOkQGLD H WRGD VXD KLVWyULD SDUD D FLGDGH XPD PDQHLUD GH LQFHQWLYDUDYDORUL]DomRGRFHQWURHSHUPLWLUTXHDVSHVVRDVLQWHUDMDP FRPRHVSDoR $$UTXLWHWDHVSHFLDOL]DGDHP3ODQHMDPHQWRH'HVLJQ8UEDQR 5HJLQD0H\HUSURGX]HPVXDGLVVHUWDomRGDWHVHGHGRXWRUDPHQWR 0(<(553  0HWUySROHH8UEDQLVPR6mR3DXORDQRV 23


INTRODUÇÃO

6mR 3DXOR )DFXOGDGH GH$UTXLWHWXUD H 8UEDQLVPR GD 8QLYHUVLGDGH GH 6mR 3DXOR >WHVH@  XP LWLQHUiULR TXH SHUPLWH FRPSUHHQGHU FRPR VHGHXDHYROXomRGRFHQWURFLGDGHGH6mR3DXORHFRPRRFRUUHUDP HVVHVSURFHVVRV&RPXPYDVWRFRQKHFLPHQWRDUHVSHLWRGRSURFHVVR GHXUEDQL]DomRGDFLGDGHGH6mR3DXOR5HJLQD0D\HUFRQVWUXLXHP VXD GLVVHUWDomR XP LPSRUWDQWH SDQRUDPD GD PHWUySROH SDXOLVWDQD QRV DQRV  SHUPLWLQGR FRPSUHHQGHU RV SURFHVVRV UHOHYDQWHV QR XUEDQLVPRGDpSRFDHGDFRQVWUXomRGRSHU¿OGDVRFLHGDGHSDXOLVWDQD -i R HVWXGR GD UHODomR GDV VDODV GH FLQHPD FRP R HVSDoR XUEDQRIRLHPEDVDGRSHODWHVHGH3DXOD)UHLUH6DQWRUR±6$17252 3)  $UHODomRGDVDODGHFLQHPDFRPRHVSDoRXUEDQRHP 6mR3DXORGRSURYLQFLDQRDRFRVPRSROLWD6mR3DXOR)DFXOGDGHGH $UTXLWHWXUDH8UEDQLVPRGD8QLYHUVLGDGHGH6mR3DXOR>WHVH@³3DUD DVRFLHGDGHEXUJXHVDLQGXVWULDOTXHDVSLUDYDXPORFXVSDUDDFXOWXUD PRGHUQD R FLQHPD WRUQDVH VtPEROR GD PRGHUQLGDGH DR ODGR GRV YLDGXWRVDYHQLGDVHDXWRPyYHLVHSDVVDDWHUXPQRYRGHVHQKRXP QRYRSDGUmRHVWpWLFR´ $DXWRUDDSUHVHQWDRSDQRUDPDGHFRQVWUXomRGD&LQHOkQGLD 3DXOLVWDQD FHQWUDOLGDGH QD PHWUySROH LQGXVWULDO PRVWUDQGR D UHODomRGHVXDVVDODVGHFLQHPDPRGHUQDVFRPRVSURMHWRVHSODQRV XUEDQtVWLFRVGH3UHVWHV0DLD±3ODQRGH$YHQLGDVDSDUWLUGDGpFDGD GH$DUTXLWHWDJUDGXDGDHPHVWUHSHOD)DFXOGDGHGH$UTXLWHWXUD H 8UEDQLVPR GD 8QLYHUVLGDGH GH 6mR 3DXOR )$8863  p WDPEpP SHVTXLVDGRUD GR /DERUDWyULR GH 8UEDQLVPR GD 0HWUySROH GD )$8 863 2VDVSHFWRVUHODWLYRVjVQRYDVSROtWLFDVFXOWXUDLVSDUDRFHQWUR GH6mR3DXORIRUDPUHIHUHQFLDGRVQDVSHVTXLVDVHQDWHVHGH.DUD 24 ESTAÇÃO MOVIMENTO

3UDoDGD5HS~EOLFDHP DRIXQGRRHGItFLRGRFLQH ,3,5$1*$ 6,0®(6S


INTRODUÇÃO

-RVp.$5$%-  3ROtWLFDV&XOWXUDLVH1HJyFLRV8UEDQRV$ LQVWUXPHQWDOL]DomRGDFXOWXUDQDUHYLWDOL]DomRGRFHQWURGH6mR3DXOR 6mR3DXOR>WHVH@$WHVHGHpXPHVWXGRVREUHUHFXSHUDomRGR FHQWURGH6mR3DXORRQGHDDXWRUDIDODVREUHDFRPSOH[LGDGH GDV LQWHUYHQo}HVXUEDQRFXOWXUDLVWUDEDOKDQGRDFXOWXUDHVXDVGLPHQV}HV QRVSURMHWRVXUEDQRVDOpPGHXPDDQiOLVHVREUHDDWXDomRGRHVWDGR HPiUHDVGHJUDGDGDV 2/LYURGH6,0®(6,MXQWRDRWUDEDOKRGH$1(//,5/6VmR RVUHIHUHQFLDLVPDLVLPSRUWDQWHVVREUHVDODVGHFLQHPDGD&LQHOkQGLD 3DXOLVWDQD,QLPi6LP}HVID]XPUHVSHLWiYHOOHYDQWDPHQWRGDVVDODV GHFLQHPD6,0®(6,  6DODVGH&LQHPD6mR3DXORDSDUWLU GH XP SDQRUDPD IRWRJUi¿FR H KLVWyULFR GDV VDODV TXH IRUDP PDUFR DUTXLWHW{QLFRGHXPDpSRFDHWDPEpPGRUHODWRGDWUDQVIRUPDomRGH XPSDGUmRVRFLDO ³(P SRXFRV DQRV R FLQHPD GHL[D GH VHU YLVWR FRPR PHUD GLYHUVmR SRSXODU H WRUQDVH VtPEROR GH PRGHUQLGDGH 3UHVHQWH QDV *UDQGHV FLGDGHV QRUWHDPHULFDQDV H HXURSHLDV R FLQHPD WRUQDVH KDELWRFDUDFWHUtVWLFRXUEDQRPXLWDVYH]HVFRQWHQGR LPDJHQV GDV PHWUySROHV PRGHUQDV TXH VHUYLUmR FRPR UHIHUrQFLD GH XPD XUEDQLGDGH 3RU VHU XPD OLQJXDJHP HVVHQFLDOPHQWH PRGHUQD FRQWULEXL SDUD FRQVWUXLUXPDQRYDUHODomRGHVHXS~EOLFRHRVHX FRWLGLDQRWHPDWL]DQGRDYHORFLGDGHHIUDJPHQWDomR GDYLGDPRGHUQDDVVLPFRPRLQWHUIHULQGRQRVVHXV KiELWRVFXOWXUDLVHVRFLDLV´ $1(//,S

3UDoDGD5HS~EOLFDHP 6,0®(6S

25


INTRODUÇÃO

$1(//, $1(//,5/  $$UTXLWHWXUDGH&LQHPDVQD&LGDGH GH 6mR 3DXOR 6mR 'LVVHUWDomR 0HVWUDGR  8QLYHUVLGDGH (VWDGXDO GH &DPSLQDV  SRVVXL XPD YDVWD REUD VREUH VDODV GH FLQHPD WDPEpP OHYDQWDQGR D TXHVWmR GD FRQVWUXomR GR PRGHUQR H GD UHODomRGDVVDODVGHFLQHPDFRPDIRUPDomRGDSDLVDJHPXUEDQD 2DXWRUWDPEpPVHUYLXGHUHIHUrQFLDSDUDFRPSUHHQGHURWUDEDOKRGR DUTXLWHWR5LQR/HYLHVXDIRUPDomR$1(//,5/  $UTXLWHWXUD HFLGDGHQDREUDGH5LQR/HYL6mR3DXOR)DFXOGDGHGH$UTXLWHWXUDH 8UEDQLVPR8QLYHUVLGDGHGH6mR3DXORH$1(//,5/  5LQR /HYLDUTXLWHWXUDHFLGDGH6mR&DUORV635RPDQR*XHUUD(GLWRUD  2 PHVPR SHUPLWH WDPEpP DLQGD TXH DV LQWHUSUHWDo}HV SLDFHQWLQLDQDV HYROXtVVHP SRU FDPLQKRV LQDFHLWiYHLV SHORV VHXV SUySULRV DOXQRV R SURFHGLPHQWRSURSRVWRIRLLQFRUSRUDGRUHVXOWDQGR QXPDDUTXLWHWXUDGLYLGLGDHPGLYHUVDVRULHQWDo}HV PDV FODUDPHQWH GLIHUHQFLDGD GR UDFLRQDOLVPR LQWHUQDFLRQDOGRVDQRV/HYLUHSURGX]LXQR%UDVLO HVVD PHVPD DWLWXGH &RPR RV LWDOLDQRV HVWXGRX FULWHULRVDPHQWH DV SURSRVLo}HV GH /H &RUEXVLHU *URSLXVHGHPDLVH[SRHQWHVGDDUTXLWHWXUDPRGHUQD FRQVWUXLQGR XPD SRVLomR SUySULD FRHUHQWH FRP D VLWXDomRQDTXDOVHHQFRQWUDYD0DVWDPEpPWHYH FRQVFLrQFLDGHTXHDVLWXDomREUDVLOHLUDHUDGLVWLQWD GD LWDOLDQD VDEHQGR TXH GHYHULD VH GLIHUHQFLDU GDV HVSHFL¿FLGDGHV GD SURGXomR GH VHXV FROHJDV LWDOLDQRV $1(//,S

26 ESTAÇÃO MOVIMENTO

&LQH3DULV 6,0®(6


INTRODUÇÃO  2 WUDEDOKR H OHJDGR GR DUTXLWHWR 5LQR /HYL p PXLWR DPSOR SRLV R PHVPR SURFXUDYD HQWHQGHU GLYHUVRV DVSHFWRV FRPR R FOLPD D QDWXUH]D H RV FRVWXPHV ORFDLV 3DUD HVWD SHVTXLVD IRL LPSRUWDQWH HQWHQGHUFRPRRPHVPRVHGHGLFDYDDRHVWXGRGD DF~VWLFDSHUIHLWDHPVDODVGHFLQHPDHFRPRLVVRIRL LPSRUWDQWHSDUDDVVDODVGHFLQHPDHSDUDDUTXLWHWXUD EUDVLOHLUD ³eSUHFLVRHVWXGDURTXHVHIH]HRTXH VH HVWi ID]HQGR QR H[WHULRU H UHVROYHU RV QRVVRV FDVRV VREUH HVWpWLFD GD FLGDGHFRPDOPDEUDVLOHLUD3HORFOLPD SHOD QRVVD QDWXUH]D H FRVWXPHV DV QRVVDV FLGDGHV GHYHP WHU XP FDUiWHU GLIHUHQWH GDV GD (XURSD &UHLR TXH D QRVVD ÀRUHVFHQWH YHJHWDomR H WRGDV DVQRVVDVLQLJXDOiYHLVEHOH]DVQDWXUDLV SRGHP H GHYHP VXJHULU DRV QRVVRV DUWLVWDVDOJXPDFRLVDGHRULJLQDOGDQGR jV QRVVDV FLGDGHV XPD JUDoD GH YLYDFLGDGHHGHFRUHV~QLFDQRPXQGR´ /(9,5LQR2S&LW

$Q~QFLRGHLQDXJXUDomRGR&LQH,3,5$1*$ 6,0®(6S

27


28 ESTAÇÃO MOVIMENTO


C

A

P

%,-283$/$&( 6,0®(6S

I

T

U

L

O

0

1

1.1. São Paulo e sua Cinelândia:2VGHVGREUDPHQWRVGD &LQHOkQGLDQDFLGDGHGH6mR3DXOR±DVSROtWLFDVFXOWXUDLVHXUEDQDV TXH GH¿QLUDP XPD 6mR 3DXOR FRVPRSROLWD  QRV DQRV  H D LPSRUWkQFLDGDFXOWXUDFRPRLQVWUXPHQWRGHWUDQVIRUPDomR $SULPHLUDVDODGHFLQHPDGDFLGDGHIRLLQDXJXUDGDHP R %,-283$/$&( $ SDUWLU GH VXD LQDXJXUDomR LQ~PHUDV VDODV DSDUHFHULDPQRFHQWURGDFLGDGHSULQFLSDOPHQWHDRORQJRGD$Y6mR -RmR $SULQFtSLRDVH[SRVLo}HVGHFLQHPDVHGDYDPHPPHLRDR FDRV LQVWDODGR GD 5HYROXomR ,QGXVWULDO HP XPD FLGDGH DLQGD HP GHVHQYROYLPHQWR7DLV H[SRVLo}HV DFRQWHFLDP HP LQVWDODo}HV PDLV DSURSULDGDVDRVHVSHWiFXORVWHDWUDLV±FRPIULVDVFDPDURWHVEDOF}HV HP IRUPD GH ³8´ FRP IXQFLRQDPHQWR SUHFiULR H VHP FRQGLo}HV PtQLPDVGHKLJLHQHDOpPGRJUDQGHULVFRGHDFLGHQWHVHGHVDVWUHV TXHVHUmRFLWDGRVQRFDS $V SULPHLUDV VDODV GH SURMHo}HV SHTXHQDV ORMDV DOXJDGDV H SUHFDULDPHQWH DGDSWDGDV WLQKDP QRV FDUWD]HV D LQGHQWL¿FDomR GHVHMDGD (UD WDPEpP DWUDYpVGRVFDUWD]HVTXHDVFDVDVGHGLYHUV}HVH FDIpWHDWURVGLYXOJDYDPDRS~EOLFRDVSURMHo}HVGH FLQHPDWyJUDIRV $1(//,S

29


$SRSXODUL]DomRGRFLQHPDHGRVHVW~GLRVQRV(VWDGRV8QLGRV WHYH XP SDSHO LPSRUWDQWH DR HVWDEHOHFHU YtQFXORV HVWUHLWRV FRP R VHWRU GD H[LELomR FRQWURODQGR PLOKDUHV GH VDODV HP WRGR WHUULWyULR QRUWHDPHULFDQR$FRQFHSomRQRUWHDPHULFDQDGHFLQHPDDFDERXSRU LQÀXHQFLDUERDSDUWHGRPXQGR2SUySULR³RFLQH0(752SDXOLVWDQR LQDXJXUDGR HP  WLQKD DV PHVPDV FDUDFWHUtVWLFDV GDTXHOHV GD %URDGZD\RX&KDPSV(O\VpHV´ 6,0®(6S  $ LQÀXrQFLD GR (8$ VH HVWHQGLD D DUTXLWHWXUD GDV VDODV SODQHMDGDVSDUDSUHSDUDURVVHQWLGRVGRVHVSHFWDGRUHVSDUDRV¿OPHV TXHDOLVHULDPSURMHWDGRV7mRORJRRVFLQHPDVGH6mR3DXORJDQKDUDP QRPHVFRPR5(;52;<&$3,7Ï/,2,03(5,$/3/$=$2'(21

CINE METRO 6,0®(6S

3$/¬&,2Ñ3(5$%$%</Ð1,$³$DUTXLWHWXUDQmREDVWDeFRPR DVUHODoRHVHVSDFLDLVVHHVWDEHOHFHPPDLVFRPRVVLJQRVGRTXHFRP DVIRUPDVDDUTXLWHWXUDGHVVDSDLVDJHPVHFRQYHUWHPDLVHPVLPEROR QR HVSDoR GR TXH HP IRUPD QR HVSDoR´ 9(1785, DSXG$1(//, S

(P6mR3DXORDLQÀXrQFLDWDPEpPSRGLDVHUYLVWDQDH[LVWrQFLD GH FROXQDV GHFRUDWLYDV HVSHOKRV PiUPRUHV H YHOXGRV VHJXQGR $1(//,RFLQHPDFRQWDPLQRXDDUTXLWHWXUDWHPDWL]DQGRRVSURMHWRV FULDQGRHVSDoRVGHVRQKRV $DUTXLWHWXUDGRVFLQHPDVFRQVWUXtGRVSULQFLSDOPHQWHHQWUHR ¿QDOGRVDQRVHDVHJXQGDPHWDGHGDGpFDGDGHKRMHVHHQFRQWUD HP PDX HVWDGR GH FRQVHUYDomR DQXQFLDQGR ¿OPHV GD LQG~VWULD SRUQRJUi¿FDRXSXUDPHQWHXWLOL]DQGRRHVSDoRSDUDHVWDFLRQDPHQWR GHFDUURV $PHWURSROL]DomRðHPRGHUQL]DomRGDFLGDGHGH6mR3DXORWrP VXDVEDVHVODQoDGDVQR¿QDOGRVpFXORHFRQVROLGDGDHPPHDGRV 30 ESTAÇÃO MOVIMENTO

&,1(52;< 6,0®(6S

&,1(%$%,/Ð1,$ 6,0®(6S


7HUPRDPSODPHQWHXWLOL]DGR SRU0H\HUH0DULFDWR ³XPDRFXSDomRXUEDQDFRQWtQXD TXHXOWUDSDVVDRVOLPLWHVItVLFRV GRVPXQLFtSLRV´ 0$5,&$72DSXG /$&=<16.,

&LWDGRWDPEpPSRU3DXODVDQWRUR 6$17252

GD GpFDGD GH  H p FDUDFWHUL]DGD SHOD H[SDQVmR KRUL]RQWDO GD SHULIHULDHSHODYHUWLFDOL]DomRGDViUHDVFHQWUDLV'XUDQWHDGpFDGDGH RGHVHQYROYLPHQWRLQGXVWULDOQDFLGDGHMiHVWDYDHVWDEHOHFLGR±D LQG~VWULDGHEDVHMiKDYLDWRPDGRVXDSRVLomRGHLPSRUWkQFLDSDUDR SDtVHGHDFRUGRFRP6,/9$  GRLVIDWRUHVFRQWULEXtUDPSDUD TXH LVVR RFRUUHVVH RV DQRV GH UHFXSHUDomR SyVFULVH GH  H R SHUtRGRGD6HJXQGD*XHUUD0XQGLDO1HVVHPRPHQWRDFDIHLFXOWXUD SHUGHXHVSDoRSDUDDSURGXomRGHRXWURVEHQVGHFRQVXPRH6mR 3DXORVHWRUQRXRSRORHFRQ{PLFRLQGXVWULDOGR%UDVLO ,PSXOVLRQDGDSHODLQGXVWULDOL]DomRDSDLVDJHPSDXOLVWDQDQRV  LQDXJXUD XP SHUtRGR GH WUDQVIRUPDomR LPSRUWDQWtVVLPR TXH VH HVWHQGHDWpDGpFDGDGH2HVSDoRXUEDQRVHPRGL¿FDUDGLFDOPHQWH R FHQWURIRFRGHVWHWUDEDOKRVRIUHXPJUDQGHDGHQVDPHQWRYHUWLFDO  2 PHUFDGR GD FRQVWUXomR FLYLO VH WRUQD XPD SRVVLELOLGDGH QD GLYHUVLILFDomR GDV DWLYLGDGHV HFRQ{PLFDV GDTXHOHVTXHILQDQFLDYDPHVWH³ERRP´GHPHWURSROL]DomR$OpPGDV PXGDQoDV QD RUJDQL]DomR GR WHUULWyULR D LQGXVWULDOL]DomR SURPRYHX XPD PXGDQoD QR SDGUmR GH YLGD XUEDQR 7DPEpP GXUDQWH HVVH SHUtRGR GH GHVHQYROYLPHQWR LQGXVWULDO D FLGDGH WHYH XP VDOWR GHPRJUiILFR H[SUHVVLYR SDVVRX GH SRXFR PDLV GH  SDUD XP Q~PHUR VXSHULRU D  PLOK}HV GH KDELWDQWHV $V VDODV GH FLQHPD  H SRU FRQVHTXrQFLD D &LQHOkQGLD  VXUJLUDP ID]HQGR SDUWH GH XP FRQMXQWR GH Do}HV TXH UHSUHVHQWDYDP XPGHVHMRGHSURJUHVVRSRUSDUWHGDVRFLHGDGHTXH KDELWDYD R ORFDO  VH WRUQDQGR HQWmR XP GRV VtPERORV GDV PXGDQoDV QR PRGR GH YLGDTXHDPHWURSROL]DomRWUDULD

31


(P  IRL FULDGD D 'LUHWRULD GH 2EUDV GD 3UHIHLWXUD H PHPEURV DGYLQGRV GDV SULPHLUDV WXUPDV GD )DFXOGDGH 3ROLWpFQLFD VmR UHVSRQViYHLV SHODV SULPHLUDV LPSODQWDo}HV GH LQIUDHVWUXWXUD 2V DQRV  PDUFDUDP R VXUJLPHQWR GDV SULPHLUDV SURSRVWDV SDUD R HPEHOH]DPHQWRXUEDQRGRFHQWURGH6mR3DXOR2SULPHLURSODQR DSUHVHQWDGR IRL GHQRPLQDGR ³*UDQGHV $YHQLGDV´ GH $OH[DQGUH $OEXTXHUTXH 6HJXQGR  0(<(5   R ³*UDQGHV $YHQLGDV´ QmR WHYHVXFHVVRSRUFRQWDGDVLQXPHUDVH[LJrQFLDVHVROLFLWDo}HVGRV UHDOL]DGRUHV GD SURSRVWD LQYLDELOL]DQGR DVVLP D FRQFUHWL]DomR GR PHVPR (QWUH RV DQRV TXH SDVVDUDP D SUHIHLWXUD VROLFLWRX DR SDLVDJLVWDIUDQFrV-$%RXYDUGSURMHWRVSDUDRVSDUTXHV'3HGURH $QKDQJDED~7ULDQRQH%XHQRV$LUHVSURMHWRVTXHVHJXQGR0(<(5  DIUDQFHVDUDPFRQVLGHUDYHOPHQWHRFHQiULRXUEDQRSDXOLVWDQR &RPR QXP VXUWR GH XUEDQL]DomR 6mR 3DXOR QmR SDUD GH VH PRGHUQL]DU

$R ORQJR GHVVDV SULPHLUDV GpFDGDV 6mR 3DXORYLXVXUJLUGHQWURGHXPTXDGURGHH[SDQVmR XUEDQDLQWHQVRIDYRUHFLGRSHODDPSOLDomR GDUHGH GH WUDQVSRUWH S~EOLFR HOHWUL¿FDGR ERQGHV  EDLUURV HOHJDQWHV ORWHDGRV SHOD &LD &LW\ XP SURMHWR GH %DUU\ 3DUNHU LQVSLUDGR QR SDGUmR ³FLGDGHMDUGLP´ 2VKLVWRULDGRUHVIDODPHPPLOK}HVGHPGHiUHDV XUEDQL]DGDV HQWUH  H  0(<(5 

32 ESTAÇÃO MOVIMENTO

9LVWDiHUHDGDFLGDGHGH6mR3DXORHP $XWRUGHVFRQKHFLGR KWWSZZZVDRMXGDVQXEORJJHUFRPEU


33


&$1','252/1,.1$.$12S



&RPPLOKDELWDQWHVHPVXUJHRSULPHLURSODQRXUEDQtVWLFR TXHIRLH[HFXWDGR3ODQRGH$YHQLGDVGR3UHVWHV0DLDTXHOLJDRQRUWH DRVXOGDFLGDGH2SODQREXVFDYDSHQVDUDFLGDGHGH6mR3DXORFRPR XP WRGR HQWHQGHQGR R SURFHVVR GH SODQHMDPHQWR UHGLVWULEXLomR GDV UHGHV GH PRELOLGDGH H D PDOKD YLiULD $V QRYDV DYHQLGDV VH LQVWDODP QRVOHLWRVGRVULRVHQRVIXQGRVGHYDOH$OJXPDVYLDVLPSRUWDQWHVFRPR D$YHQLGD6mR-RmRIRUDPDODUJDGDVHDUERUL]DGDV2SODQRGHDYHQLGDV SXEOLFDGR HP  H LPSOHPHQWDGR D SDUWLU GD JHVWmR 3UHVWHV 0DLD  SURS}HSDUDRFHQWURXPVLVWHPDGHFLUFXODomRDSDUWLUGR9DOH GR$QKDQJDED~TXHDWpHQWmRSRVVXtDXPDVSHFWRVHPLUXUDODEULJDQGR

3 G & 7 4 1 ³ / & /

5HIHUHQFLDOWHyULFRSDUDR3ODQR GH$YHQLGDVGDVFLGDGHVGH %HUOLP3DULV0RVFRXH6mR3DXOR UHVSHFWLYDPHQWH>72/('2RS

FLW@

34 ESTAÇÃO MOVIMENTO


3ULPHLUDYHUVmRGRSURMHWRGD$YHQLGD GH,UUDGLDomRGH-RmR)ORUHQFHGH8OK{D &LQWUD$RFHQWURHVWiDVVLQDODGRRIDPRVR³ 7ULkQJXOR³ 5XD'LUHLWD5XD6mR%HQWRH5XD 4XLQ]HGH 1RYHPEUR (QYROYHQGRHVWHSRGHVHYHUR ³7ULkQJXOR´HQYROYHQWH 5XD/LEHUR%DGDUy /DUJRGH6mR)UDQFLVFR5XD%HQMDPLQ &RQVWDQWH/DUJRGD6p5XD%RD9LVWDH /DUJRGH6mR%HQWR 

HPVXDVPDUJHQVFDVDULRVFRUWLoRVHERDSDUWHGD QRLWHSDXOLVWDQDGDpSRFD 2VLVWHPDLPSODQWDGRpFRQKHFLGRSRU³<´QRTXDO R YDOHVHULDDFRQÃ&#x20AC;XrQFLDGHJUDQGHVYLDV $Y1RYH GH-XOKRH9LQWHH7UrVGH0DLR &RQFRPLWDQWHDR YDOHRSULPHLURW~QHOGDFLGDGHVXUJH 7~QHO1RYH GH -XOKR  OLJDQGR RV H[WUHPRV GD FLGDGH HQWUH RV ULRV7LHWrH3LQKHLURV9DOHUHVVDOWDUTXHRSODQRGH DYHQLGDV IRL HVWUXWXUDGR HP FLPD GDV LQÃ&#x20AC;XrQFLDV GRV SHQVDPHQWRV XUEDQtVWLFRV GD pSRFD H WUDULD XP UHVXOWDGR GH UiSLGD H[SDQVmR KRUL]RQWDO FRP QHFHVVLGDGHGHPRYLPHQWDomRIiFLOHQWUHRFHQWURH DVSHULIHULDV 'H FODUD LQVSLUDomR KDXVVPDQLDQD R 3ODQR GH $YHQLGDV HUD XP SURJUDPD GH REUDV DPSOR RQGH D FLUFXODomR GH YHtFXORV PRWRUHV IRL SULYLOHJLDGD $Wp D GpFDGD GH  R SODQR SURSRVWR SRU 0DLD IRL H[HFXWDGR QD FLGDGH$R SURMHWDU HVWH FRQMXQWR GH WUDQVIRUPDo}HV HOH VXVWHQWRX HVWDU RUJDQL]DQGR XPD PHWUySROH PRGHUQD H UDFLRQDO FXMR GHVWLQR VHULDRFUHVFLPHQWRLOLPLWDGR 0(<(5

2 VXUJLPHQWR GH XPD FODVVH PpGLD GHFRUUHQWH GD LQGXVWULDOL]DomRHDFODVVHGRRSHUDULDGRSRVVLELOLWRXRFUHVFLPHQWR SRSXODFLRQDO UiSLGR H PDLV LPSRUWDQWH SDUD DV VDODV GH FLQHPD R

35


VXUJLPHQWRGH³DRPHVPRWHPSRDSRVVLELOLGDGHGHXPDFXOWXUDSDUD DVPDVVDVSDUDDWHQGHUDRJUDQGHS~EOLFRHWDPEpPDSUHVHQoDGH HVSDoRVGLIHUHQFLDGRV´ 6DQWRURS  ³$ DOWHUDomR GR TXDGUR SURGXWLYR LUi DOWHUDU FRQVLGHUDYHOPHQWH DV WUDQVIRUPDo}HVXUEDQtVWLFDVGH6mR3DXORTXHSDVVDDQHFHVVLWDU GHREUDVGHPDLRUSRUWH´ CAMPOS,S  3DUD R FLQHPD H SDUD FUHVFLPHQWR GDV VDODV GH FLQHPD FRODERUDUDP FRP R DXPHQWR GH FODVVHV VRFLDVHGDFODVVHPpGLD±JUDQGHIUHTXHQWDGRUD GDVVDODVGHFLQHPD(PERUDRVGLYHUVRVDWULEXWRV PHWURSROLWDQRV DSDUHoDP GHVFULWRV GH IRUPD VHSDUDGDHVWmRLQWLPDPHQWHLPEULFDGDVHQWUHVL MEYER, 

36 ESTAÇÃO MOVIMENTO


2QRYRSODQRDSDUWLUGRVDQRVPDUFRXXPDQRYDIRUPD GH PRELOLGDGH FRQKHFLGD SRU ³URGRYLDULVPR´ 3HUPLWLQGR TXH D FLGDGH DQWHULRUPHQWH H[SDQGLGD GH IRUPD UiSLGD H GHVRUGHQDGD VH UHHVWUXWXUDVVH HVSDFLDOPHQWH DGPLWLQGR D FRQ¿JXUDomR GH XPD PDQFKD XUEDQD LOLPLWDGD UHFRQ¿JXUDQGRD H DOWHUDQGR R FDUiWHU GD iUHDFHQWUDO³$RSomRSHORURGRYLDULVPRUHSUHVHQWRXDLPSODQWDomR GH XPD QRYD OyJLFD GH WUDQVSRUWH QmR ORFDO PDV PHWURSROLWDQD´ SANTORO S

$EULUDPVHJUDQGHVHL[RVYLiULRVHDVVLPLQLFLDVHDUHDORFDomR GDVVDODVGHFLQHPDTXHVHHVSDOKDUDPDRORQJRGRVJUDQGHVHL[RV YLiULRV  GHL[DQGR GH ODGR D FRQHFWLYLGDGH FRP RV ERQGHV$ SDUWLU GHVVH PRPHQWR D FLGDGH TXH DLQGD SUHFLVDYD GH VtPERORV GH PRGHUQLGDGHSDVVDDHQIDWL]DURVSURMHWRVHPPDLRUHVFDODGHL[DQGR RVHTXLSDPHQWRVXUEDQRVHPVHJXQGRSODQR $VVDODVHQWmRHQDOWHFHPDVJUDQGHVDYHQLGDVFRPR6mR-RmRH ,SLUDQJDHHPERUDR3ODQRQmRDEUDQJHVVHSDUWLGRVYROXPpWULFRV OHJLVODo}HVUHVWULWLYDVHVWLPXODUDPRVXUJLPHQWRGHSURJUDPDVQRYRV SDUDDVHGL¿FDo}HV ³1mR VmR HOHV R PRWRU GD LQWHUYHQomR PDV p SDUWH VLJQL¿FDWLYD GHVVH SURFHVVR 1mR VmR RV HTXLSDPHQWRV RV FDWDOL]DGRUHV GH LQYHVWLPHQWRV XUEDQRV

HOHV

VmR

FRQVHTXrQFLD

GHVVHV

LQYHVWLPHQWRV FRPR DODUJDPHQWR H DEHUWXUDV GH

MAPA PLANO DE AVENIDAS KWWSZZZVDRMXGDVQXEORJJHUFRPEU

37


PLANO DE AVENIDAS KWWSZZZYLWUXYLXVFRPEU

38 ESTAÇÃO MOVIMENTO


3UHVWHV0DLDHDV2ULJHQVGR8UEDQLVPR 0RGHUQRHP6mR3DXOR´ %HQHGLWR/LPD

YLDV SULQFLSDOPHQWH DGYLQGRV GR SRGHU S~EOLFR (VVHV HTXLSDPHQWRV VXUJLULDP QD GpFDGD GH  VXERUGLQDGRVjVREUDVYLiULDVHWHULDPFRPROyFXV R ³&HQWUR1RYR´FRQ¿JXUDGRMXQWRGDLPSOHPHQWDomR GDV DYHQLGDV GR 3ODQR $R ODGR GRV YLDGXWRV DYHQLGDVHDXWRPyYHLVRFLQHPDWRUQDVHVtPEROR GDPRGHUQLGDGH´ SANTOROS

3URMHWRGHW~QHOOLJDQGRD $YHQLGD6mR-RmRj5XD GH0DUoR6mR3DXOR >72/('2RSFLW@

3DUDVHDYDOLDUDLPSRUWkQFLDGD&LQHOkQGLDFRPRXPHVSDoR XUEDQR p QHFHVViULR FRPSUHHQGHU FRPR DV SROtWLFDV S~EOLFDV GD pSRFDWRUQDUDPRHVSDoRXPH[HPSORGHFRQVWUXomRGHXPWHUULWyULR EDVHDGRVHPXPSODQRVXDIRUPDGHFRQVWUXomRHVXDUHODomRFRP SDUkPHWURV FRQVWUXWLYRV )RL SRUWDQWR UHVXOWDGR GD QHFHVVLGDGH GH HVSDoRV GLIHUHQFLDGRV SHOD SRSXODomR H HVWDEHOHFHX XPD QRYD UHODomR LPSRUWDQWH GH QRYRV SDGU}HV ³$V REUDV DFDEDUDP SURYRFDQGRDDEHUWXUDGHFLQHPDVQRVHL[RVYLiULRV³PRGHUQL]DGRV´ QR&HQWUR1RYR3DUDDVRFLHGDGHEXUJXHVDLQGXVWULDOTXHDVSLUDYD XPORFXVSDUDDFXOWXUDPRGHUQD´ SANTOROS

³(P WRGRV HVVHV FDVRVR FLQHPD XVDYD GD IRUPD H HVSDoR DUTXLWHW{QLFR SDUD FRPXQLFDUVXD IXQomR GLIHUHQFLDGDQDFLGDGH´ $1(//,S  $WpHQWmRDVLQWHUYHQo}HVHUDPIRFDGDVQRWULkQJXORFHQWUDO FRPEDVHHPSDGU}HVHXURSHXV³23ODQRGH$YHQLGDVHOHJH R &HQWUR 1RYR FRPR ORFDO GH VLJQL¿FDWLYDV LQWHUYHQo}HV H PXGDQoDGHSDGUmRGHRFXSDomR´ SANTOROS 

39


ñ'HFUHWRVOHLV2VGHFUHWRVOHLVTXHVmRUHOHYDQWHVSDUDHVWHHVWXGRVmR 6­23$8/2'HFUHWR/HLQRGHGHDJRVWRGH5HJXODPHQWDDVFRQVWUXo}HV QDDYHQLGD,SLUDQJDHGiRXWUDVSURYLGrQFLDV$QDLVGD&kPDUD0XQLFLSDOGH6mR 3DXOR63S 6­23$8/2'HFUHWR/HLQRGHGHPDLRGH'LVS}HVREUHUHJXODPHQWDomR HVSHFLDOGHFRQVWUXo}HVQD]RQDFHQWUDODOWHUDRSHUtPHWURGHVWDHGiRXWUDV SURYLGrQFLDV$QDLVGD&kPDUD0XQLFLSDOGH6mR3DXOR63S 6­23$8/2$WRQRGHGHVHWHPEURGH$SURYDRSODQRGHDODUJDPHQWR GDUXD,SLUDQJDHGiRXWUDVSURYLGrQFLDV$QDLVGD&kPDUD0XQLFLSDOGH6mR3DXOR 63S

PLANO DE AVENIDAS KWWSZZZYLWUXYLXVFRPEU

1 ž  GH  GH DJRVWR GH  TXH GHWHUPLQD R SURORQJDPHQWR GD $Y ,SLUDQJD H RV SDGU}HV FRQVWUXWLYRV SDUD RV HGLItFLRV D VHUHP FRQVWUXtGRV QD DYHQLGD ,SLUDQJDHVWDEHOHFHQGR SDUkPHWURV GH YHUWLFDOL]DomRLQpGLWRV2GHFUHWRGHVFULPLQDQRVHX $UWR³DDOWXUDPtQLPDGRVHGLItFLRVQRDOLQKDPHQWR GDUXDGHYHUiVHUGHPHWURV´(QRVSDYLPHQWRV UHFXDGRV D DOWXUD SRGHULD VHU DLQGD PDLRU  PHWURVQRSULPHLURFRUSRHVFDORQDGRFRPUHFXRGH PHWURVDOpPGDFRWDGHPHWURVFRPUHFXR GHPHWURVDWpDDOWXUDPi[LPDGHPHWURV 1DVHVTXLQDVGHORJUDGRXURVFRPODUJXUDPtQLPDGH PHWURVRVHGLItFLRVSRGHULDPDWLQJLUPHWURV GHDOWXUD 3DUD REWHU XPD YHUWLFDOL]DomR HVFDORQDGD SURS}H TXH RV FRUSRV TXH VXELUHP DOpP GRV  PHWURV WHQKDP iUHD GLPLQXtGD SURSRUFLRQDOPHQWH HP UHODomR DR WDPDQKR GR ORWH 6DQWRUR  S DSXG'(&5(72/(,1ž

$UWR±$VFRQVWUXo}HVFRPPDLVGHSDYLPHQWRV GHYHUmRWHUDRQtYHOGRSDVVHLRS~EOLFRUHHQWUkQFLD SRUWDOJDOHULDFROXQDWDRXDUFDGDDEHUWD RFXSDQGR QRPtQLPRGDIUHQWHGRORWHFRPSURIXQGLGDGHH VXSHUItFLHQXQFDLQIHULRUHVUHVSHFWLYDPHQWHD PHWURVHP 3DUiJUDIR~QLFR±(VWXGDUiD3UHIHLWXUDDFRQFHVVmR RSRUWXQD GH IDYRUHV HVSHFLDLV SDUD RV SUpGLRV TXH QmR SRVVXtUHP FRUSRV VXSHUHOHYDGRV DUW R  H FXMRVSDYLPHQWRVWpUUHRVDSUHVHQWHPUHFXRV JDOHULDVFROXQDWDVRXDUFDGDVHTXLYDOHQWHVDXPD (VTXHPDWHyULFRGH6mR3DXORVHJXQGR DPSOLDomR GRV SDVVHLRV XWLOL]iYHLV SDUD PHVDV GH 3UHVWHV0DLD>72/('2RSFLW@ FDIpVEDUVHWF´ 6DQWRURS'(&5(72/(, 1ž 

40 ESTAÇÃO MOVIMENTO


)RQWH³3UHVWHV0DLDH DV2ULJHQVGR8UEDQLVPR 0RGHUQRHP6mR3DXOR´ %HQHGLWR/LPD

(pQDJHVWmRGH3UHVWHV0DLDTXHDV$YHQLGDV6mR-RmR H6mR/XtVVmRSURORQJDGDVHRFHQWURQRYRVHWRUQDiUHDGH H[SDQVmRFRPHUFLDOGDQGRjUHJLmRQRYDHVFDODHLPSRUWkQFLD 2SURMHWRGDVDYHQLGDVHUDEDVHDGRQDJUDQGHDYHQLGD FRPELQDQGRDPHOKRULDQDDFHVVLELOLGDGHFRPXPDUHQRYDomR QRV SDGU}HV GH RFXSDomR$VVLP GHFUHWRV IRUDP LQVWDODGRV HVWDEHOHFHQGRDVLQ~PHUDVUHODo}HVHQWUHRHVSDoRFRQVWUXtGR H R HVSDoR S~EOLFR )RUDP GHFUHWDGRV WDPEpP ]RQHDPHQWRV TXHSURPRYLDPDDPELHQWDomRGHVHMDGDLQÃ&#x20AC;XLQGRDWpPHVPRR SURMHWRGRVHGLItFLRV /RJR RV FLQHPDV FRPHoDUDP D VH LQVWDODU QD DYHQLGD PDQWHQGR UHFXRV FRP FROXQDWDV H DUFDGDV DPSOLDQGR R SDVVHLR 0HVPR FRP WRGDV DV FRORFDo}HV H GHVFULo}HV GRV GHFUHWROHLVQHVVHPRPHQWRDLQGDKiXPDPLVWXUDGHLQWHQo}HV HQmRVHVDEHVHDSUHRFXSDomRHVWpWLFDPRGHUQDpJHQXtQDRX DSHQDVFXPSULPHQWRGHXPD OHL $R PHVPR WHPSR HP TXH Ki QHVVD UHJLmR XPD TXDQWLGDGH WDO GH VDODV GHVHQKDGDV FRP XPD SUHRFXSDomR HVWpWLFD PRGHUQD p GLItFLOGL]HURTXHpXPGHVHMRHSURMHWRGHXP DUTXLWHWRUHQRPDGRGRPRGHUQLVPRRTXHp XPD VDOD SURMHWDGD SRU RXWURV SUR¿VVLRQDLV RX DWp PHVPR RV GRQRV GDV VDODV TXH VLPSOHVPHQWH REHGHFHX j OHJLVODomR SANTORO 

41


0$3$6­23$8/2

'HQWUHDVPXGDQoDVGHSDGU}HVGHRFXSDomRQRWD VH D YHUWLFDOL]DomR FRPR XPD GDV LQWHQo}HV PDLV IRUWHV0DLDEXVFDYDGLIHUHQFLDUDOJXPDVVLWXDo}HV XUEDQDVHQRFDVRSURSRUTXHHVVDVDYHQLGDVVH

WRUQDVVHPJUDQGHVHL[RVYHUWLFDLV CAMPOS, SDSXG6$17252   2 PHVPR SURSXQKD XPD ULJRURVD UHJXODPHQWDomR YROXPpWULFD DUTXLWHW{QLFD JDUDQWLQGR XPD RFXSDomR YHUWLFDO KRPRJrQHD H GH TXDOLGDGH (PDJRVWRGH$Y,SLUDQJDHR9DOHGR$QKDQJDED~IRLWRPDGR SRUHODVTXHYLYLDPORWDGDVHHUDPSULQFLSDOIRQWHGHOD]HUGDHOLWH SDXOLVWDQD IRUQHFHQGR SLVWDV VREUH XP PRGR GH YLGD GLIHUHQWH GR DWXDO'HVWDIRUPDGXUDQWHPDLVGHDQRVHVVDIRLSULQFLSDOIRUPD GH UHFUHDomR FROHWLYD DWUDLQGR WRGDV DV LGDGHV LQGLVWLQWDPHQWH ± UHSUHVHQWDQGRDFLGDGHFLYLOL]DGDHFLGDGHGRSURJUHVVR

0$3$6­23$8/2

8PDPDVVDFUHVFHQWHGHD¿FLRQDGRVTXHWLQKDPj GLVSRVLomR XP Q~PHUR FDGD YH] PDLRU GH VDODV H DWpXPDUHJLmRQREUHRXFKLFQRFHQWURGDFLGDGH

0$3$6­23$8/2

D&LQHOkQGLDFHQiULRDSURSULDGRSDUDRGHV¿ODUGD HOHJkQFLDSDXOLVWDQD´ 6,0®(6S 

$VVDODVGHFLQHPDTXHDOLVXUJLUDPHUDPGLIHUHQFLDGDVIHLWDV SDUDODQoDPHQWRV±GHVHQKRVDUTXLWHW{QLFRVDUURMDGRVFRPSURMHWRV DVVLQDGRVSRUJUDQGHVDUTXLWHWRVHTXHGHIDWRWLQKDPTXDOLGDGHH DYDQoRVWHFQROyJLFRV3DUDWDQWRDHOLWHSDXOLVWDQDHUDVHXS~EOLFR FRPSDUHFHQGRDODQoDPHQWRVGH¿OPHVIHVWHMDQGRFRPDVPDLRUHV 6HFUHWDULDGH(VWDGRGH (FRQRPLDH3ODQHMDPHQWR WHODVGRPXQGRGLWDQGRSDGU}HVGHTXDOLGDGHHWHFQRORJLD ,QVWLWXWR*HRJUi¿FRH 42 ESTAÇÃO MOVIMENTO

&DUWRJUi¿FR,*&

E


VOLUÇÃO

URBANA

DE

SÃO

PAULO

EM

MAPAS

43


$V VDODV VmR VtPEROR GHVVH PRPHQWR HODV VH DGHTXDP DRV DYDQoRV WpFQLFRV DR PHVPR WHPSR HP TXHSURFXUDYDPVLPEROL]iORV1mRpjWRDTXHHQWUDP QDGLVFXVVmRGDDUTXLWHWXUDPRGHUQDVmRH[HPSODUHV GHVVDQRYDHVWpWLFDOLJDGDjIXQFLRQDOLGDGHHDYDQoRV WHFQROyJLFRV 6$17252S

$VVLPFRPRDVVDODVRVXVXiULRVGRVFLQHPDVDFRPSDQKDYDP RV ODQoDPHQWRV GD PRGD WUDWDYDP D LGD DR FLQHPD FRPR HYHQWR VRFLDO 0XLWDV YH]HV HVVHV HVSDoRV HUDP WHPiWLFRV SRVVXtDP FHQiULRV SHUPDQHQWHV H DUURMDGRV SULQFLSDOPHQWH TXDQGR HUDP VDODV HVSHFLDOL]DGDV SRU H[HPSOR DV TXH UHSURGX]LDP ¿OPHV GH IDURHVWH 'HVVHPRGRDVPHVPDVVHFDUDFWHUL]DUDPGHIRUPDTXHRVXVXiULRV QmRVHGLUHFLRQDYDPDR¿OPHPDVVLPDRFLQHPDDRHGLItFLR 1DQRLWHGDHVWUHLDGHSRLVGD~OWLPDVHVVmRQRÏSHUD H QR$UW3DOiFLR jV GXDV KRUDV GD PDGUXJDGD D$Y 6mR -RmR HVWDYD FKHLD GH -RmR]LQKRV WUDQVIRUPDGD HP SLVWD GH HQRUPHV PXOWLG}HV   3DUHFLD FRPR VH HVWLYHVVH WHUPLQDGR XP MRJR GH IXWHERO HP SOHQR FRUDomR GD &LQHOkQGLD´ ROSENFELD S DSXG6$17252S 

$ VXFHVVmR GH LQWHUYHQo}HV YLiULDV VHPHOKDQWHV jTXHODV TXH OHYDUDP D &LQHOkQGLD DR VHX DXJH IRL WDPEpP IDWRU GHWHUPLQDQWH QDV ~OWLPDVGpFDGDVGRVpFXORSDUDDFULVHGRFHQWURQRYR DWXDOGLVWULWR 5HS~EOLFD  FXOPLQDQGR QD IRUPDomR GH XP ³FHQWUR H[SDQGLGR´ H DR 44 ESTAÇÃO MOVIMENTO


PHVPRWHPSRRVXUJLPHQWRGHXPDQRYD³FHQWUDOLGDGHVXGRHVWH´ 2Q~PHURGHYHtFXORVSDUWLFXODUHVVHPXOWLSOLFDYDQRVDQRV HJUDQGHVHVWUXWXUDo}HVYLiULDVVHQGRHVVDVYLDVDUWpULDLVHH[SUHVVDV FRP HOHYDGRV DUWLFXODQGRDV HVWDEHOHFHQGR FRQGLo}HV GH PDFUR DFHVVLELOLGDGHDWUDYpVGRDXWRPyYHOHPHVFDODXUEDQD2VLQYHVWLPHQWRV HPPRELOLGDGHDFRQWHFLDPSULPHLUDPHQWHHPREUDVSDUDDDFHVVLELOLGDGH GRDXWRPyYHOSULQFLSDOPHQWHQDiUHDVXGRHVWHUHD¿UPDQGRDHVWUXWXUD UDGLDOSHULPHWUDOLPSODQWDGDDSDUWLUGRSODQRGHDYHQLGDVGDQGRVXSRUWH DRXVRGHDXWRPyYHLVHDSHULIHUL]DomRGDPRUDGLD(PVHJXQGRSODQR D¿UPRXVHRFHQWURFRPRQyGHDUWLFXODomRHSDVVDJHPQHVVDJUDQGH HVWUXWXUD 2DQWLJRVLVWHPDHP³<´IRUPDGRSHODVDYHQLGDV1RYHGH-XOKR GHPDLRH$QKDQJDED~3UHVWHV0DLDH7LUDGHQWHVIRLFRQFOXtGRHQWUH  H  FRQKHFLGR WDPEpP SRU 'LDPHWUDO 1RUWH6XO $ VHJXQGD SHULPHWUDO IRUPDGD SHOD $PDUDO *XUJHO 'XTXH GH &D[LDV OLJDomR OHVWHRHVWH  HUD DUWLFXODGD FRP D UyWXOD H FRP D $YHQLGD GR (VWDGR SHORV YLDGXWRV GR 3DUTXH 'RP 3HGUR ,, H SURORQJDGD QR UXPR RHVWH SHOR(OHYDGR&RVWDH6LOYDHD5DGLDO/HVWH3RU¿PRLQtFLRGDWHUFHLUD SHULPHWUDO WDPEpP FRQKHFLGR SRU PLQLDQHO YLiULR 0DUJLQDLV GRV ULRV 7LHWrH3LQKHLURV$YHQLGDV%DQGHLUDQWHVH7DWXDSp6DOLP)DUDK0DOXI  FRQFOXtGRHP $TXLORTXHDWUDLXDWHQomRSDUDDiUHDGRFHQWURQRYRHSRVVLELOLWRX VHXDSURYHLWDPHQWRGHXjUHJLmRFHQWUDORGHVWLQRGHQyGHDUWLFXODomR H SDVVDJHP QD JUDQGH HVWUXWXUD YLiULD SULRUL]DQGR D PRELOLGDGH HP HVFDOD PHWURSROLWDQD 2 UHVXOWDGR GLVVR IRL D GUiVWLFD GHWHULRUDomR GD iUHD FRPSUHHQGLGD SHOR FHQWUR KLVWyULFR H VHX HQWRUQR PHVPR HP ORFDLVDQWHULRUPHQWHYDORUL]DGRVFRPR&DPSRV(OtVHRVH6DQWD&HFtOLD QR RHVWH H VXO QRV EDLUURV GD %HOD 9LVWD H /LEHUGDGH $V UHJL}HV Mi 45


GHVYDORUL]DGDVGRFLQWXUmRIHUURYLiULRHLQGXVWULDO%RP5HWLUR/X]3DUL %UiV0RRFD¿FDUDPGHFHUWDIRUPD³LOKDGDV´LVVRSRUTXHDVREUDVYLiULDV HPHVFDODPHWURSROLWDQDIDFLOLWDUDPDPDFURDFHVVLELOLGDGHHGL¿FXOWDUDP DPLFURDFHVVLELOLGDGH 3DUDGR[DOPHQWH D PXOWLSOLFDomR GDV REUDV YLiULDV DR PHVPR WHPSR HP TXH IDFLOLWRX HQRUPHPHQWH D SDVVDJHPSHODUHJLmRGL¿FXOWRXDPLFURDFHVVLELOLGDGH QR TXH VH UHIHUH DR DFHVVR GLUHWR DR Q~FOHR KLVWyULFR ± D TXDO Mi SUHMXGLFDGD SHOD FDUrQFLD GH JDUDJHQV H IDFLOLGDGHVSDUDHVWDFLRQDPHQWR HQRFDVRGRFHQWUR YHOKRSHODSUySULDWRSRJUD¿D WDPEpPIRLDIHWDGDSHOD SHGHVWULDQL]DomRGHUXDVPmRV~QLFDVHYLDVH[FOXVLYDV GH {QLEXV H Wi[LV FULDGDV SDUD UDFLRQDOL]DU R WUiIHJR D SDUWLU GD GpFDGD GH  &$1','2 52/1,. 1$.$12S

&$1','252/1,.1$.$12S

46 ESTAÇÃO MOVIMENTO


$DEHUWXUDGHQRYDVDYHQLGDVFRPRD)DULD/LPDHPHR DODUJDPHQWR GD 3DXOLVWD HP  SRVVLELOLWRX R VXUJLPHQWR GH QRYDV ³FHQWUDOLGDGHV´ QD GLUHomR 6XGRHVWH TXH WHP DFHVVR IiFLO H HVWmR GHVYLQFXODGDVGRFHQWURKLVWyULFR +RMHRFHQWURGHXOXJDUDRVSUpGLRVDEDQGRQDGRVRXHPHVWDGR SUHFiULR TXH SDVVDUDP D VHU KDELWDGRV SRU XPD SRSXODomR SREUH VHJXLGRSHORFRPpUFLRSRSXODU(VVDQRYDFRQ¿JXUDomRGREDLUURVHPSUH IRL DQDOLVDGD FRPR XP SURFHVVR GH GHJUDGDomR DWUDLQGR SURMHWRV TXH PXLWDVYH]HVWLQKDPFRPRSURSRVWDDSDJDUDUHDOLGDGHVHPFRPXQLFDU VHFRPDPHVPDHTXHQmRSHQVDYDPQDSRVVLELOLGDGHGHUHFXSHUDomR GDiUHDIRFDQGRVRPHQWHQDUHFRQVWUXomRItVLFDGDPHVPD 2XWUD SURSRVWD TXH IRL SRVWHULRUPHQWH GHVFDUWDGD IRL D GR UHPDQHMDPHQWRGD6mR3DXOR5DLOZD\GD6DQWRV-XQGLDtGD6RURFDEDQD HGD)HSDVD1HVVH3ODQR3UHVWHV0DLDVHJXHXPDOLQKDGHLQWHUYHQomR XUEDQDDFUHGLWDQGRTXHDVROXomRSDUDDH[SDQVmRGDFLGDGHHVWiQDV JUDQGHVREUDVXUEDQDVVHFRQWUDSRQGRDPXLWRVXUEDQLVWDV (VVDV SURSRVWDV UHYHUEHUDP QD FLGDGH DWp D DWXDOLGDGH H WUDQVIRUPDUDPDSDLVDJHPXUEDQDGDPHVPD2SUREOHPDpTXHQHVVH ORWH GH PXGDQoDV SHUFHEHPRV D FRQVWDQWH YDORUL]DomR GR VLVWHPD YLiULR XP VLVWHPD GH EDL[D H¿FLrQFLD FRPSOHPHQWDGR SHOD IDOWD GH LQYHVWLPHQWRQRWUDQVSRUWHFROHWLYR {QLEXVHWUHQV MiPRVWUDQGRLQGtFLRV GH XPD SROtWLFD TXH IDYRUHFH DV SHTXHQDV PDVVDV FRP DOWDV UHQGDV H TXH SRVVXtDP WUDQVSRUWH LQGLYLGXDO  (VVDV SROtWLFDV SURYRFDUDP R DJUDYDPHQWRGRFRQJHVWLRQDPHQWRDXPHQWDQGRRSHUtRGRHPWUkQVLWR GLPLQXLQGRDH¿FLrQFLDSURGXWLYDGDSRSXODomR6HQGRDVVLPDGHPDQGD SRU REUDV YLiULDV WRUQRXVH FDGD YH] PDLRU H R HVSDoR XUEDQR FHGH OXJDUDRDXWRPyYHOID]HQGRFRPTXHDSRSXODomRGDFLGDGHSHUGHVVH

47


TXDOLGDGHGHYLGD $OJXQV SODQRV VXUJLUDP QD WHQWDWLYD GH PRGL¿FDU D UHDOLGDGH KRMHHQFRQWUDGDQRFHQWURFRPRR3ODQRGH5HYLWDOL]DomRGR&HQWUR   3ODQR GH 5HYLWDOL]DomR GD ÈUHD &HQWUDO   3URMHWR/X]&XOWXUDO  ±QRJHUDOHVVHVSODQRVSURSXVHUDP Do}HV SRQWXDLV SDUD D PHOKRULD GD SDLVDJHP XUEDQD H HVSDoRV S~EOLFRVSUHYHQGRSUHVHUYDomRGRSDWULP{QLRKLVWyULFR 6XUJLUDP WDPEpP PRYLPHQWRV GD SRSXODomR HP IDYRU j PRUDGLD VRFLDO SUHVVLRQDQGR R SRGHU S~EOLFR H SHGLQGR SRU PHOKRULD QDV FRQGLo}HVKDELWDFLRQDLVHFRQVWUXomRGHKDELWDomRVRFLDO (P  QDVFH D  $VVRFLDomR 9LYD R &HQWUR XPD HQWLGDGH H HPSUHVD VHGLDGD RX YLQFXODGD DR &HQWUR GH 6mR 3DXOR FRP SUHWHQo}HV SXUDPHQWH FtYLFDV VHP ¿QV OXFUDWLYRV H D SDUWH GH SDUWLGDULVPRV GLULJLGD SRU XP &RQVHOKR 'LUHWRU H SRU XP &RPLWr ([HFXWLYRHOHLWRVWUDEDOKDSULQFLSDOPHQWHDWUDYpVGHVHXVFRQVXOWRUHV HP GHVHQYROYLPHQWR XUEDQR (P  D PHVPD  GHFODUDGD GH 8WLOLGDGH3~EOLFD0XQLFLSDO(VWDGXDOH)HGHUDOSRU'HFUHWRGHGH PDUoRGH '28  6HJXLQGRDVWHQGHQFLDVGRVSODQRVDFLPDFLWDGRVWHPFRPRREMHWLYR R GHVHQYROYLPHQWRGDÈUHD&HQWUDOGH6mR3DXORHPVHXVDVSHFWRV XUEDQtVWLFRVFXOWXUDLVIXQFLRQDLVVRFLDLVHHFRQ{PLFRV 2VSODQRVHD$VVRFLDomRDFUHGLWDYDPTXHXPDUHTXDOL¿FDomR XUEDQDOHYDULDDXPDYDORUL]DomRLPRELOLiULDHTXHFRQVHTXHQWHPHQWH LVVRVLJQL¿FDULDXPDPXGDQoDGHFDUiWHUVRFLDOHOHYDQGRDSRSXODomR j FODVVH PpGLD /RJR D LGHLD GD FRQVROLGDomR GR EDLUUR FRPR SROR FXOWXUDO JDQKRX IRUoD H DSRLR SROtWLFR H VHJXLULDP R OHPD ³ 48 ESTAÇÃO MOVIMENTO


WUDEDOKDPRVSDUDXVDUDFXOWXUDFRPRLQVWUXPHQWRSDUDDUHYLWDOL]DomR GR&HQWURGH6mR3DXORHFRPRLQVWUXPHQWRGHWUDQVIRUPDomRVRFLDO  ´ &<35,$12H$5$17(6DSXG-26(%($75,=.$5$  (VVDIUDVHPRVWUDFRPRRVHVSDoRVFXOWXUDLVVHUmRXVDGRVSDUD DWUDLU JUDQGHV HPSUHVDV LQLFLDWLYD SULYDGD  FRPR IHUUDPHQWD SDUD D YDORUL]DomR PHUFDGROyJLFD GR WHUULWyULR WUDQVIRUPDQGRD HP PRHGD GH WURFD $ SDUWLU GR ¿QDO GRV DQRV  LQLFLDWLYDV GH HUUDGLFDomR GH FRUWLoRVFRPDIRUPXODomRGR3$& 3URJUDPDGH$WXDomRHP&RUWLoRV  HUHFXSHUDomRGRSDWULP{QLRKLVWyULFRVXUJLUDPHWDPEpPDLQVWDODomR GH GLYHUVRV FHQWURV FXOWXUDLV DOLDGRV j SURGXomR GH QRYDV XQLGDGHV KDELWDFLRQDLV H UHFXSHUDomR GH XQLGDGHV DEDQGRQDGDV ± XPD YH] TXHRFHQWURpFDUDFWHUL]DGRSHODSUR[LPLGDGHGRPHUFDGRGHWUDEDOKR GRV HTXLSDPHQWRV S~EOLFRV H D H[LVWrQFLD GH LQIUDHVWUXWXUD XUEDQD FRQVROLGDGD $ LGHLD GH GHJUDGDomR  GR  &HQWUR  VXUJLX  YLQFXODGD jVDtGDGDVHOLWHVGR&HQWURHjSRSXODUL]DomRGHVWH 1RV DQRV   D  LGHLD  GH  UHYLWDOL]DomR  VXUJH  FRP UHSUHVHQWDo}HVGLYHUVDVKiDWHQWDWLYDGHVHWUD]HUGH YROWDDVHOLWHVDWUDYpVGDUHYHUVmRGDGHJUDGDomRYLVWD FRPR  H[LVWrQFLD  GH  VLWXDo}HV  VRFLDLV  LQGHVHMDGDV FDPHO{V  PRUDGRUHV  GH  UXD  HVSDo}HV  S~EOLFRV GHVFXLGDGRV ± H GD UHFXSHUDomR GR DQWLJR JODPRXU´ .$5$S 

49


50 ESTAÇÃO MOVIMENTO

HISTÓRICO DE INTERVENÇÃO NA ÁREA CENTRAL

A PAR


RTIR DE 1960

(P RSRVLomR DRV YDORUHV GHIHQGLGRV SHOD $VVRFLDomR 9LYD R &HQWUR IRUPRXVH XP JUXSR GH HVWXGDQWHV XQLYHUVLWiULRV 21*V H PRYLPHQWRV VRFLDLV TXH GLVFXWLDP RV UXPRV GD UHJLmR FKDPDGR )yUXP&HQWUR9LYR (PVXDJHVWmRHQWUHRVDQRVGHHQD3UHIHLWXUDGH 6mR3DXOR0DUWD6XSOLF\UHD¿UPRXVHXFRPSURPLVVRGHDWXDomRQR FHQWURDSURYDQGRXPFRQWUDWRGH¿QDQFLDPHQWRFRPR%,' %DQFR ,QWHUDPHULFDQR GH 'HVHQYROYLPHQWR  GLQKHLUR TXH SRVVLELOLWRX D IRUPDomR GR 3ODQR 'LUHWRU (VWUDWpJLFR TXH LQFOXtD LQVWUXPHQWRV GR (VWDWXWRGD&LGDGHFRPRD=(,6HRSURJUDPD0RUDUQR&HQWUR 1RVPDQGDWRVVHJXLQWHVQmRKRXYHDSHVDUGRVSODQRV GH -RVp 6HUUD H *LOEHUWR .DVVDE DV SURSRVWDV GH UHYLWDOL]DomR GR FHQWUR SHUGHUDP XP SRXFR R HQWXVLVDPR H FRPR FRQVHTXrQFLD PXLWRVGRVSURMHWRVTXHHUDPGLUHFLRQDGRVjUHJLmRFHQWUDOGDFLGDGH IRUDPDOWHUDGRVRXLQWHUURPSLGRVGHL[DQGRDWpPHVPRGHUHFHEHUR GLQKHLURSURYHQLHQWHGR¿QDQFLDPHQWRGR%,'TXHIRLUHGLUHFLRQDGR SDUDRXWUDVIXQo}HV

&$1','252/1,.1$.$12S

51


52 ESTAÇÃO MOVIMENTO

&$1','252/1,.1$.$12S

HISTÓRICO D


E INTERVENÇÃO NA ÁREA CENTRAL

A P A R T I R D E 1 9 7535


54 ESTAÇÃO MOVIMENTO


C

A

P

I

T

U

L

O

0

2

 Salas de cinema de São Paulo &LQH7HDWURV H R ³&LQHPDWyJUDIR´ &RQVLGHUDUHPRVD6mR3DXORGHDFLGDGHSUp&LQHOkQGLD XPDFLGDGHSHTXHQDHDLQGDFRPSOHWDPHQWHDWUHODGDDRPXQGRUXUDO HDDWLYLGDGHSURGXWLYDFDIHHLUD2TXHVHSRGLDFKDPDUGHSHUtPHWUR XUEDQR DEULJDYD GLYHUVDV DWLYLGDGHV H WLQKD RV DUUHGRUHV IRUPDGRV SRUFKiFDUDV(VVHHVSDoRpFRQKHFLGRKRMHFRPR7ULkQJXOR&HQWUDO IRUPDGRSHODVUXDV'LUHLWD6mR%HQWRHGH1RYHPEUR 6HJXQGR R DXWRU ,QLPi 6LP}HV RV SULPHLURV DSDUHOKRV GH SURMHomRFRPHoDUDPDFKHJDUHP6mR3DXORQRILPGRVpFXORSRU YROWD GH  H IXQFLRQDYDP HP EDVHV SUHFiULDV HP IHVWDV SDWURFLQDGDV SHORV JUDQGHV ID]HQGHLURV TXH YLQKDP D FLGDGH ± SRYRDQGR D FLGDGH QRV GLDV GH IHVWDV PDV GHQRWDQGR D SUHFDULHGDGHIDOWDGHLQIUDHVWUXWXUDXUEDQDHSULQFLSDOPHQWHDIDOWD GH DWLYLGDGHV OLJDGDV j FXOWXUD H DR OD]HU GD SRSXODomR $V DWLYLGDGHV GH OD]HU VH UHVXPLDP HP FLUFRV WRXUDGDV PXVHXV GH FHUDSUHVpSLRVEROLFKHHMRJRVGHD]DU  PXLWRV EDUUDF}HV GH ]LQFR SDUD DEULJDU FLUFRV H VDO}HVGHDWUDo}HV6XUJLUDPRVFOXEHVRVFDVVLQRV RVKLSyGURPRVDVSUDoDVGHWRXUR +DYLDWRGRWLSRGHDWUDomRPiJLFRVWUDQVIRUPLVWDV

55


DQLPDLVHVWUDQKRV HDVQRYLGDGHVGDWHFQRORJLDRVLQYHQWRVTXHHUDP WUD]LGRVUiSLGDPHQWHGD(XURSDSDUDR%UiVLO $1(//,S

1R WULkQJXOR FHQWUDO KDYLD XPD DJLWDomR GH VDO}HV FDIpV H WHDWURV 1R HQWDQWR HVVHV HVSDoRV GH OD]HU QmR HUDP PXLWRV H RV SURSULHWiULRVHQFRQWUDYDPGLILFXOGDGHVHPVHLQVWDODUHPDOJXPORFDO HVSHFLItFR 6HJXQGR $1(//, VHJXLQGR DV WHQGrQFLDV HXURSpLDV DWp R VpFXOR;;H[LVWLDPGLYHUVDVLQYHQo}HVTXHVHUYLDPGHOD]HUFRPR RV  SDQRUDPDV ODQWHUQDV PiJLFDV .LQHWRVFySLR YLWRVFySLR GHQWUH RXWURV 1RLQtFLRGDVH[LELo}HVFLQHPDWRJUi¿FDVRV¿OPHVQmRHUDP DWUDo}HV H[FOXVLYDV DSDUHFLDP DQWHV GDV DWUDo}HV SULQFLSDLV FRPR EDLOHVGHFDUQDYDOHPWHDWURV6HJXQGR3DXOD)UHLUH³RVSULPHLURV DQRVDSyVDFKHJDGDGDHOHWULFLGDGHQDFLGDGHYmRFRODERUDUSDUDXP DXPHQWRQDIUHTXrQFLDGRVHYHQWRVHSDUDD¿[DomRHPVDODV´ $SULPHLUDGpFDGDGRVpFXORPDUFDRLQtFLRGDVPXGDQoDV GHVVHSHU¿OHGRLQWHUHVVHGDSRSXODomRSDXOLVWDQDTXHSDVVDDGDU LPSRUWkQFLDDRFLQHPDDLQGDUHIHULGRSRU³FLQHPDWyJUDIR´$DQiOLVH GDV SXEOLFDo}HV GD pSRFD IHLWDV SRU ,QLPi UHYHODP R VXUJLPHQWR GH XPD SUHRFXSDomR HPLQHQWH GD SRSXODomR FRP DTXLOR TXH R ³FLQHPDWyJUDIR´SDVVDYDQDVWHODVRXTXDLVVHULDPVXDVLQÀXHQFLDVQD VRFLHGDGH1RWDVHDLQGDDLPSRUWkQFLDTXHRFLQHPDWLQKDDGTXLULGR FRPRRSomRGHOD]HUSDUDRVSDXOLVWDQRVHSULQFLSDOPHQWHWUD]SLVWDV GHFRPRVHULDPDVSUy[LPDVGpFDGDVGHXPDFLGDGHTXHFUHVFLDHP ULWPRDFHOHUDGRHTXHSUHFLVDYDVHLPSRUFRPRFLGDGHXUEDQD 56 ESTAÇÃO MOVIMENTO


N O R A M A CINE-TEATROS 1905 

1907 2

1909 

1911 7($7526$17¶$11$ %,-287+($75( 7($752&2/20%2 7($7525,2%5$1&2

1912 

PANORAVA LEVANTADO SEGUNDO ANELLI 1990 P.38 - IMGENS RETIRADAS DO ARQUIVO HISTÓRICO DE SÃO PAULO http://www.arquiamigos.org.br/bases/cine.htm

57


2DPSORDXPHQWRSRSXODFLRQDOQRWDGRQDYLUDGDGRVpFXORIRL XPGRVIDWRUHVTXHSURSRUFLRQRXDVPXGDQoDVQDTXDOLGDGHGHYLGD XUEDQD6mR3DXORWHQWDYDHQ¿PVHGHVYHQFLOKDUGRWtWXORGHFLGDGH GRFDIpHVHDVVHJXUDUFRPRFLGDGHFLYLOL]DGDHPSURJUHVVR 8PD GDV PXGDQoDV QD VRFLHGDGH TXH SURSRUFLRQRX R FUHVFLPHQWR GDVVDODVGHFLQHPDIRLDVHOHWLYLGDGHGRS~EOLFRTXHDVIUHTXHQWDYD DORFDQGRHYHQWRVSRSXODUHVHPHVSDoRVDEHUWRV 2FUHVFLPHQWRSRSXODFLRQDOUHVXOWRXHPLQYHVWLPHQWRVS~EOLFRV H PHOKRUDPHQWRV XUEDQRV$PSOLRXVH R SHUtPHWUR XUEDQR FULDQGR QRYRV EDLUURV H SUHYLXVH XPD QRYD FRQ¿JXUDomR GD iUHD FHQWUDO ± SUHSDUDQGRD SDUD DWLYLGDGHV FRPR FRPpUFLR VHUYLoR H OD]HU SDUD HOLWH 6HJXQGR $1(/, )UDQFLVFR 6HUUDGRU IRL XP GRV SULQFLSDLV SHUVRQDJHQVGHVVDKLVWyULDRPHVPRGXUDQWHPXLWRVDQRVLQYHVWLX QDDGDSWDomRGHWHDWURVHJDOSRHVSDUDH[LELomRFLQHPDWRJUi¿FDH WDPEHPFRQVWUXLXRVPHOKRUHVFLQHPDVGDFLGDGH

CINE TEATRO COLOMBO ARQUIVO HISTÓRICO DE SÃO PAULO http://www.arquiamigos.org.br/bases/cine.htm

,QLFLDQGRFRPRFLQHPDWRJUDIR3DXOLVWDQD5XDGH 6mR%HQWRQHPRWHDWUR6DQW¶$QQDHHP GHQRYHPEURLQDXJXUDR%LMRX7KHDWUHWUDWDYDVH GDUHIRUPDGRDQWLJRVDOmR(OGRUDGR3DXOLVWD   ORFDOL]DGR QR IQDO GD DQWLJD DYHQLGD 6mR -RmR DR ODGRGRDQWLJR3RO\WKHDPHD $1(//,S

$QRYDFRQ¿JXUDomRGRFHQWURFRODERURXFRPD¿[DomRGDVVDODV GHFLQHPDDLQGDHPHVSDoRVLQWHUPHGLiULRVTXH¿FDUDPFRQKHFLGRV SRUFLQHWHDWURV±XPH[HPSORFRQKHFLGRpR7HDWUR&RORPERORFDOL]DGR QR%UiVQR/DUJRGD&RQFyUGLD,QDXJXUDGRHPRHVSDoRIRL 58 ESTAÇÃO MOVIMENTO

CINE TEATRO COLOMBO ARQUIVO HISTÓRICO DE SÃO PAULO http://www.arquiamigos.org.br/bases/cine.htm


UHVXOWDGREHPVXFHGLGRGHXPDDGDSWDomRGHXPDQWLJRPHUFDGRTXH HPIRLDUUHQGDGRSHOD&RPSDQKLD&LQHPDWRJUi¿FD%UDVLOHLUD H ORJR SDVVRX D H[LELU ¿OPHV HP XP HVSDoR GH  OXJDUHV  FDPDURWHVHDUTXLEDQFDGDVTXHFRPSRUWDYDPPDLVOXJDUHV2 &RORPERFRPRHUDFRQKHFLGRYLYHXGLDVGHJOyULDFRPXPS~EOLFR GHHOLWHTXHYLQKDGHWRGDDFLGDGHYHVWLGRjFDUiWHUSDUDDVVLVWLUDRV HVSHWiFXORV&RPRSDVVDUGRVDQRVRHVSDoRFDLXHPGHFDGrQFLD HWHYHVHX¿PDQWHFLSDGRSRUXPLQFrQGLRQRDQRGH

CINE TEATRO COLOMBO ARQUIVO HISTÓRICO DE SÃO PAULO http://www.arquiamigos.org.br/bases/cine.htm

59


60 ESTAÇÃO MOVIMENTO


 Salas de cinema de São Paulo:6DODVGHFLQHPD

CINE ODEON 6,0®(6S

$SHVDUGHDVPXGDQoDVTXHSHUPLWLUDPRVXUJLPHQWRHD¿[DomR GDV VDODV GH FLQHPD R IDWR GH DV PHVPDV DLQGD VH DSUHVHQWDUHP HP WLSRORJLDV WHDWUDLV RX VHQGR UHXWLOL]Do}HV GH JDOS}HV PRVWUDYD XP GHVFRPSDVVR HQWUH R GHVHMR GH SURJUHVVR H R SURJUHVVR 1RV DQRVFRPDVPXGDQoDVXUEDQDVDGYLQGDVGDPHWURSROL]DomRHD LQGXVWULDOL]DomR GR FLQHPD QRUWHDPHULFDQR LQLFLDVH D FRQILJXUDomR GHXPQRYRFHQiULRQRTXDODVDODGHFLQHPDHSULQFLSDOPHQWHVXD UHODomR FRP R HVSDoR XUEDQR WRUQRXVH VtPEROR GH PRGHUQLGDGH H SURJUHVVR (P  LQDXJXURXVH D SULPHLUD JUDQGH VDOD GH FLQHPD 2'(21XPDFySLDGHXPFLQHPD1RYD,RUTXLQRGD%URGZD\1DUXD GD&RQVRODomRDJUXSDYDGXDVVDODVDYHUPHOKDHDD]XO(DVVLP IRUDPVXUJLQGRFDGDYH]PDLVVDODVGHFLQHPDJUDQGHVHVXQWXRVDV DWpDFRQILJXUDomRGRTXHILFRXFRQKHFLGRSRU&LQHOkQGLD 'HVVHVFLQHPDVSRGHPRVFLWDUR&LQH3DUDPRXQWLQDXJXUDGR HP  HP XP HVWLOR ³QHRFOiVVLFR DIUDQFHVDGR´ 2 PHVPR IRL SUHFXUVRU GRV ³WDONLHV´ R FLQHPD VRQRUR HP WRGD D$PpULFD GR 6XO DLQGDDIDVWDGRGRFHQWURGDFLGDGHROX[XRVR3DUDPRXQWVHORFDOL]DYD QD$YHQLGD%ULJDGHLUR/XL]$QWRQLRHIRLFRQVLGHUDGRXPGRVPHOKRUHV 61


FLQHPD GD$PpULFD GR 6XO SRU DOJXQV DQRV 1RWDVH XP JUDQGH HQWXVLDVPR GD SRSXODomR FRP D SUHVHQoD GR FLQHPD MRUQDLV GD pSRFDHORJLDYDP $ 3DUDPRXQW DFDED GH GRWDU HVWD FDSLWDO FRP XPQRYRFLQHPDSHUIHLWDPHQWHjDOWXUDGRQRVVR SURJUHVVR6yEULRHHOHJDQWHWRGRHOHFRQVWUXtGR GHFRUDGRPRELOLDGRFRPLQWXLWRGHSURSRUFLRQDUR Pi[LPRFRQIRUWR   $/0(,'$HP2(VWDGR

CINE PARAMOUNT $548,92+,67Ï5,&2'(6­23$8/2  KWWSZZZDUTXLDPLJRVRUJEUEDVHVFLQH

GH63DXORDSXG6,0®(6S

1HVWD QRYD IDVH GDV VDODV GH FLQHPD SDXOLVWDQD RV HGLItFLRVDSDUHFHUDPGHVWDFDQGRVHGDWLSRORJLDWHDWUDOLQYHVWLQGR HPXPDWLSRORJLDSUySULDHPRGHUQDRTXHVHWRUQRXXPJUDQGH PDUFR QD KLVWyULD GDV VDODV GH FLQHPD ³  DV VDODV GH H[LELomR PHOKRUDP UDGLFDOPHQWH  HQTXDQWR TXH FKHJDP ILOPHV FRP XPD OLQJXDJHPPDLVHODERUDGD´ $1(//,S

(VWH QRYR FDStWXOR RFRUUHX QDV GpFDGDV GH  H  TXDQGR R FHQWUR SDVVRX D VH GHVORFDU GR WULkQJXOR FHQWUDO HP GLUHomRjDYHQLGD6mR-RmRFRQILJXUDQGRRTXHFKDPDPRVKRMH GH FHQWUR QRYR ,VWR VH GHX HP GHFRUUrQFLD SULQFLSDOPHQWH GDV PXGDQoDV XUEDQtVWLFDV LPSOHPHQWDGDV SHOR HQWmR SUHVLGHQWH 3UHVWHV 0DLD FRPHQWDGDV QR SULPHLUR FDStWXOR 2V FLQHPDV FRPHoDUDPDVXUJLUDRORQJRGDDYHQLGDFRPRSULQFLSDOHOHPHQWR GHXPDHOLWHTXHDQVLDYDSRUPRGHUQL]DomR³2FHQWURGDFLGDGH QmRREULJDWRULDPHQWHRJHRJUiILFRPDVRTXHVHWRUQDUHIHUrQFLD REULJDWyULDSRQWRGHSDVVDJHPLQHYLWiYHOTXHSDUHFHFRQFHQWUDUD DOPDGDFLGDGH´ 6,02(6S

62 ESTAÇÃO MOVIMENTO

CINE PARAMOUNT $548,92+,67Ï5,&2'(6­23$8/2

KWWSZZZDUTXLDPLJRVRUJEUEDVHVFLQH


2SULPHLURHGLItFLRDLQLFLDUDWUDQVLomRGDWLSRORJLDWHDWUDOSDUDD WLSRORJLDSUySULDGRFLQHPDIRLR&LQH5HS~EOLFDHP/RFDOL]DGR QD 3UDoD GD 5HS~EOLFD FRP RV IXQGRV SDUD D UXD $XURUD HQJOREDYD XPDSODQWDWtSLFDWHDWUDOFRPIULVDVHFDPDURWHVHDGHTXDYDVHDWHODH DV FDELQHV GH SURMHomR Mi GH XPD PDQHLUD PDLV DSURSULDGD SDUD XP HVSDoR GH SURMHomR $ FDSDFLGDGH HUD SUHYLVWD SDUD  SHVVRDV GLYLGLGDV HQWUH IULVDV FDPDURWHV SROWURQDV H JDOHULDV ³2QRYRFLQHPDWHYHXPDDFROKLGDVHQVDFLRQDOHP6mR3DXORVXUJLX FRPR R PHOKRU R PDLV PRGHUQR H PDLV OX[XRVR´ $1(//,  S 

&,1(5(3Ò%/,&2 $548,92+,67Ï5,&2'(6­23$8/2

KWWSZZZDUTXLDPLJRVRUJEUEDVHVFLQH

63


1RVSUy[LPRVFLQHPDVTXHLDPVXUJLQGRRXYHXPDUHIHUrQFLD HVWpWLFD TXH IRL DOWDPHQWH XWLOL]DGD R HVWLOR ³PRXULVFR´ )D]HP SDUWH GHVVH SDLQHO RV FLQHPDV  $OKDPEUD LQDXJXUDGR HP  R 6DQWD&HFLOLDGHMXOKRGHHR&LQH0DUURFRVTXHWHUPLQRXVXD FRQVWUXomRHP 2 ³PRXULVFR´ DSDUHFHX LQLFLDOPHQWH QR &LQH $OKDPEUD DGRWDQGRXPHVWLORHPIXQomRGHXPLPDJLQiULRFLQHPDWRJUi¿FR2 SURMHWRSRVVXLHOHPHQWRVGHLQVSLUDomRPRXUDQDVMDQHODVOHPEUDQGR ³0X[DUDELV´ 2XWUR FLQHPD PRXULVFR GH QRPH IRL R &LQH 5RViULR LQDXJXUDGRHPVHWHPEURGHQR(GLItFLR0DUWLQHOOL2VHVSDoRV VXQWXRVRVHOX[XRVRVGRFLQHPDSDUHFLDP¿QDOPHQWHGHPRQVWUDURV HVIRUoRVFLYLOL]DWyULRVGDHOLWH*UDQGHVQRPHVGDpSRFDFKHJDUDPD GL]HU TXH QmR RXYH FLQHPD FRPR DTXHOH GR 0DUWLQHOOL UHYHVWLGR GH PiUPRUH &DUUDUD Sy GH RXUR DQLPDLV HP EURQ]H VRIiV GH FRXUR OHJtWLPRHOXVWUHVFDURV2XVRGHWHUQRHJUDYDWDHUDREULJDWyULRHQWUH RV KRPHQV TXH YLVLWDYDP R FLQHPD TXH HUD GHVFULWR FRPR ³2 PDLV OX[XRVRFLQHPDQRPDLVDOWRHGLItFLRGD$PpULFDGR6XO´

64 ESTAÇÃO MOVIMENTO

&,1(526È5,2 6,0®(6S

CINE SANTA CECILIA $548,92+,67Ï5,&2'( 6­23$8/2

KWWSZZZDUTXLDPLJRVRUJEU EDVHVFLQH

&,1($/+$0%5$ $548,92+,67Ï5,&2'( 6­23$8/2

KWWSZZZDUTXLDPLJRVRUJEU EDVHVFLQH


65


66 ESTAÇÃO MOVIMENTO


 Salas de cinema de São Paulo: &LQHOkQGLD H 3DOiFLRV &LQHPDWRJUi¿FRV $VSULPHLUDVVDODVGD&LQHOkQGLDDVHKRVSHGDUHPDRORQJRGD $Y 6mR -RmR IRUDP D &HQWUDO H D $YHQLGD (P VHWHPEUR GH  IRL LQDXJXUDGRR&LQH3DUDWRGRVHPXPORWHEDVWDQWHLUUHJXODUVHJXLQGRR ³HVWLOR GH ´  GHULYDomR GD ([SRVLomR ,QWHUQDFLRQDO GH $UWHV 'HFRUDWLYDVH,QG~VWULDVUHDOL]DGDHP3DULV$PHVPDIRLFRQVLGHUDGD EDVWDQWH FRQVHUYDGRUD FULDQGR IXV}HV GH HVWLORV EHP GLVWLQWRV TXH SRVWHULRUPHQWH IRL GHQRPLQDGR $UW 'HFR $ VDOD H[SXQKD IRUPDV JHRPpWULFDVWULDQJXODUHVOXPLQiULDVHFOpWLFDVGHQWUHRXWURV

CINE METRO KWWSVDODVGHFLQHPDGHVS EORJVSRWFRPEU

$9(1,'$6­2-2­2$126 KWWSVDODVGHFLQHPDGHVSEORJVSRW

2 SUy[LPR FLQHPD D GHVSRQWDU D &LQHOkQGLD IRL R &LQH %URDGZD\ TXH UHPHWLD DR 5DGLR &LW\ +DOO GH 1RYD <RUN ³(P 1HZ <RUN R 5DGLR &LW\ HP 6mR 3DXOR R %URDGZD\ VmR RV ~QLFRV H[LELGRUHVHPSULPHLUDOLQKDPRGHUQD´ $1(//,S

$ VDOD GH SRVVXL DUFRV FRQFrQWULFRV TXH VDHP GD WHOD DUFRV HVSDoDGRVTXHVXSRUWDPDRIRUURFRQVWLWXtGRVGHSODQRVKRUL]RQWDLV$ IDFKDGDGRFLQH%URDGZD\HUDXPDUHIHUrQFLDQRFHQiULRGD&LQHOkQGLD D VDOD SRVVXtD IRUPDV DUUHGRQGDGDV OHPEUDQGR R &LW\ 0XVLF +DOO GH 1RYD<RUN

67


&,1(52;< KWWSVDODVGHFLQHPDGHVSEORJVSRW

&RPXPDQRYDPDQHLUDGHFRQFHEHUXPDVDODGHFLQHPDHP RDUTXLWHWR5LQR/HYLFRQVWUyLR8)$3$/$&(TXHSRVWHULRUPHQWH SDVVDDFKDPDU$573$/$&,22DUTXLWHWRPRGHUQRWUD]DRFLQHPD XPD QRYD IHLomR ± WHPD TXH VHUi GLVFXWLGR PDLV DPSODPHQWH QR SUy[LPRFDStWXOR /RJRGHSRLVVXUJLXR0(752SURMHWRGHXPDUTXLWHWRQRUWH DPHULFDQRTXHWURX[HRDUFRQGLFLRQDGR2HVSDoRIRLPDLVXPDGDV FySLDVGRVFLQHPDVGD%URDGZD\FRPD&KDPSV(O\VpVV&RQVWUXtGR SHOD&LD&RQVWUXWRUD1DFLRQDO6$SDUDDSURGXWRUDQRUWHDPHULFDQD 0HWUR*ROGZ\QRFLQHPDIRLIHLWRQRSDGUmRGDVVDODVGDSURGXWRUD SHORPXQGR$FRQVWUXomRGHFRQFUHWRDUPDGRSRVVXtDXPDIDFKDGD VLPSOHVHVyEULDFRPOLQKDVKRUL]RQWDLVHYHUWLFDLV2KDOOHUDDPSOR HPPRVDLFRUyVHRFRPGXDVJUDQGHVHVFDGDULDVSDUDRVEDOF}HV $VGHFRUDo}HVLQWHUQDVHUDPHPPRWLYRVHJtSFLRV1RWDYDVH DSUHRFXSDomRHPGDUDRHVSHFWDGRURPDLRUFRQIRUWRSRVVtYHOFRP SROWURQDV GLVWULEXtGDV HP SODWHLD H EDOF}HV FRORFDGDV HP FtUFXORV FRQFrQWULFRV JDUDQWLQGR D YLVLELOLGDGH WRWDO HVSDoDGDV SRU FP R DUFRQGLFLRQDGRHUDORFDOL]DGRQRWHWRHGDVSDUHGHVHWLQKDRDU YROWDGRSDUDFLPDGDVSROWURQDVHPGLVSRVLWLYRVHVSHFLDLVSHUPLWLQGR DFRQWtQXDHDJUDGiYHOUHQRYDomRGRDU$VSDUHGHVFRPSRUWDYDP ODPEULVGHLPEXLDHQTXDQWRRFKmRHUDUHYHVWLGRSRUXPFDUSHWH  $DF~VWLFDHDLOXPLQDomRGDVDODHUDPDOWDPHQWHHVWXGDGDV FRP XP HVSDoR RFR HQWUH R UHYHVWLPHQWR H FRQFUHWR IRUPDQGR R VLVWHPDHPFRQFKDTXH³OLPSD´RVRP$LOXPLQDomRIRLSURMHWDGDSDUD GDUDLPSUHVVmRGHTXHDFHQDHUDYLVWDHPXPSDOFRHQmRHPXP SDQR'  (P  H  UHVSHFWLYDPHQWH RXWURV GRLV FLQHPDV VmR LQFRUSRUDGRV D &LQHOkQGLD R &LQH %DQGHLUDQWH H &LQH 2SHUD TXH 68 ESTAÇÃO MOVIMENTO


&,1(8)$3$/È&,2 $548,92 +,67Ï5,&2'(6­23$8/2

KWWSZZZDUTXLDPLJRVRUJEU EDVHVFLQH

HVWUHDUDPJUDQGHVODQoDPHQWRVQRUWHDPHULFDQRV±XPDJDUDQWLDGH VXFHVVRQDVELOKHWHULDV 1RV  DQRV VHJXLQWHV PDLV GH  VDODV IRUDP LQDXJXUDGDV 5LW] 0DUDEi ,SLUDQJD &DLUR 0DUURFRV 2OLGR 5HS~EOLFD 5LYROL &RPRGRURGHQWUHRXWURV 2FRPSOH[RGHFLQHPDVDEULJDYDDVVDODVGHPDLRUIUHTXrQFLD FRPRVPHOKRUHV¿OPHVH[LELGRVHP6mR3DXORHHUDPYHUGDGHLURV ³3DOiFLRV&LQHPDWRJUi¿FRV´2WHUPR³SDOiFLRFLQHPDWRJUi¿FR´VXUJLX QD$OHPDQKDFRPDVJUDQGHVVDODVGHFLQHPDGH%HUOLPGDHPSUHVD DOHPm8)$JUDQGHVHGLItFLRVTXHDEULJDYDPDSHQDVVDODVGHFLQHPD HTXHSRVVXtDPOLQJXDJHPFDUDFWHUtVWLFDGHKRWHO$SUHVHQWDH[SXQKD 2V HGLItFLRV TXH FRPSRUWDYDP HVVHV FLQHPDVREHGHFLDPDRVSDGU}HVGRVGHFUHWROHL DQWHULRUPHQWHFLWDGRV HRSULPHLURDID]HUSDUWH GLVVR IRL R &LQH ,SLUDQJD  SURMHWR GR DUTXLWHWR 5LQR/HYL 2V FLQHPDV GD &LQHOkQGLD HUDP GLIHUHQFLDGRVHUDPVDODVODQoDGRUDVFRPGHVHQKRV DUTXLWHW{QLFRV

HVSHFt¿FRV

SDUD

DV

VDODV

FRQFHQWUDYDPRVDYDQoRVWHFQROyJLFRV$EULJDYDDV VDODVWHPiWLFDVHSDOiFLRVFLQHPDWRJUi¿FRV 6$17252S

2HGLItFLRGR&LQH,SLUDQJDLQDXJXUDGRHPQDDYHQLGD TXH OHYD VHX QRPH WLQKD XP SURJUDPD PLVWR FRP XP FLQHPD QR WpUUHR SDUWH VRFLDO GR KRWHO HP GRLV DQGDUHV TXH FRUUHVSRQGHP j JUHOKDGDIDFKDGDHXPHGLItFLRTXHVHUYHGHKRWHOTXHWRWDOL]DP DQGDUHV$OpPGHOHVHJXHPWDPEpPHVVHVSDGU}HVGDOHJLVODomRR &LQH0DUDEiSURMHWDGRSHOD6RF&RQVWUXWRUD'XDUWH/WGDHUDXP HGLItFLRGHXVRPLVWRFRPXPFLQHPDQRWpUUHRHXPKRWHOQRFRUSR 69


/2&$/,=$d­26$/$6'( CINEMA DA CINELÂNDIA (/(%25$d­235Ï35,$

'DJDPDGHFLQHPDVLQDXJXUDGRVQD&LQHOkQGLDR~QLFRTXH DLQGDVREUHYLYHpRFLQH0DUDEi,QDXJXUDGRHPGHPDLRGH HVWiORFDOL]DGRXPSRXFRDQWHVGRIDPRVRHQWURQFDPHQWRGD$YHQLGD 6mR-RDRFRPD$YHQLGD,SLUDQJD2ORFDOFRQWDYDFRPDFDSDFLGDGH SDUD  OXJDUHV H QRV SULPHLURV DQRV H[LELD SURGXo}HV GD FRPSDQKLD9HUD&UX]2FLQH0DUDEiID]LDSDUWHGHXPJUDQGHHGLItFLR TXHVHJXLDRVGHFUHWROHLHGLItFLRGHXVRPLVWRFRPXPFLQHPDQR WpUUHRHXPKRWHOQRFRUSRFXMDHVWUXWXUDDSRLDYDVHVREUHSLORWLVTXH HPROGXUDYDPRWpUUHRGRHGLItFLR'HSRLVGHDQRVGHDWLYLGDGHD VDODIRLIHFKDGDHPHDSyVXPLQYHVWLPHQWRGH5PLOK}HVGD 3OD\$UWHUHDEULXFRPSOHWDPHQWHPRGL¿FDGDFRPFLQFRVDODVVHQGR DPDLRUGHODVFRPDVVHQWRVHDVPHQRUHVFRPFDSDFLGDGHSDUD DHVSHFWDGRUHVWHQGRRVDUTXLWHWRV5X\2WDTXHH6DPXHO .UXFKLPFRPRUHVSRQViYHLVSHODUHIRUPD ,QDXJXUDGR HP  D &LQHOkQGLD FRQWRX FRP R FLQH 0DUURFRV HQWUH RV LPSRQHQWHV FLQHPDV TXH FKDPDYDP D DWHQomR SRUVXDJUDQGLRVLGDGH±RKDOOGHHQWUDGDFRQGX]LDRS~EOLFRDXPD JUDQGH VDOD FRP XPD IRQWH GLYLGLQGR DV DWHQo}HV FRP XP EDL[R UHOHYR HP JHVVR TXH DSRQWD D HSRSHLD GR FLQHPD 3URMHWDGR SRU -DFTXHV 0RQHW IRL LQVSLUDGR QDV KLVWyULDV GR FOiVVLFR GD OLWHUDWXUD 0LOH8PD1RLWHV&RQFHELGRHPHVWLOR³PRXULVFRPRGHUQL]DGR´±RX &,1(0$5$%È &,1(,3,5$1*$ VHMD FRQVWUXtGR FRP XPD PLVWXUD HOHPHQWRV H GH IRUPDV &,1(5(3Ò%/,&$ GHFRUDWLYDV  6HJXQGR ,QLPi R UHVXOWDGR ILQDO IRL XPD &,1(0$552&26 &,1(2/,'2 PRQXPHQWDOLGDGH SHVDGD H RSUHVVLYD  $ SULQFLSDO QRYLGDGH GR &,1(3$,66$1'Ò &,1($573$/È&,2 FLQHPD IRL D LPSODQWDomR GH XP EDU QR SURJUDPD GR FLQHPD ± &,1(5,92/, ID]HQGR FRP TXH VXD PRYLPHQWDomR DXPHQWDVVH PDLV GR TXH RV &,1(5,7= &,1(5(*,1$ &,1(0(752 FRQVWUXWRUHVLPDJLQDYDP &,1(2$6,6

70 ESTAÇÃO MOVIMENTO


12

10 11

1

2

9

6 8 5

3

7 4

71


3UDoDGDV$UWHVHPQDUXD)RUPRVDjVPDUJHQVGR9DOHGR $QKDQJDED~LQDXJXURXVHR&LQH&DLUR$SULQFtSLRXPDTXDGUDGH SHORWDEDVFDFRQ¿JXUDQGRXPJUDQGHIURQWmRDWpR&LQH&DLURRFXSDU R SUpGLR (VWH FRPR D PDLRULD GRV FLQHPDV SDVVRX D DSUHVHQWDU ¿OPHVGHOXWDVHDUWHVPDUFLDLVDWpVHUHQGHUjLQG~VWULDSRUQRJUi¿FD HHQFRQWUDUVHX¿P /RFDOL]DGR QR ODUJR GR 3DLVVDQG~ &LQH 3DLVVDQG~ IRL XP GRV~OWLPRVDVHUFRQVWUXtGR-XQWRFRPR&LQH2OLGRIRLLQDXJXUDGR HP  FRP XP JUDQGH IR\HU FRP Pð R DPELHQWH WLQKD XP JUDQGHSDLQHOHPDIUHVFRFRPPHWURVGHH[WHQVmRUHSUHVHQWDQGR GDQoDVWtSLFDVQDFLRQDLV$OLRVHVSHFWDGRUHVWDPEpPHQFRQWUDYDP RXWUR SDLQHO UHSUHVHQWDQGR D OHQGD ³1DX &DWDULQHW´ FRP  PHWURV GH H[WHQVmR 2 FLQHPD HUD LQWHLUR GHVFRUDGR FRP HOHPHQWRV

7$%(/$5(/$d­2'(6$/$6'$&,1(/Æ1',$ 6$172523

72 ESTAÇÃO MOVIMENTO

CINE CAIRO KWWSVDODVGHFLQHPDGHVSEORJVSRW


7$%(/$&$3$&,'$'(66$/$6'$&,1(/Æ1',$ 6$172523

CINE MARROCOS 6,0®(6S

GH PiUPRUH FRPR DV JUDQGHV HVFDGDV GR IR\HU SDUD D VDOD GH HVSHWiFXORSROWURQDVFRQIRUWiYHLVHDUFRQGLFLRQDGR$VDODGHFLQHPD HUD UHYHVWLGD GH PDWHULDO DF~VWLFR DGHTXDGR H ODWHUDLV FRP SDLQpLV HVWLOL]DGRV UHSUHVHQWDQGR FDYDORV JDORSDQGR GH -HDQ %RVTXHW H WLQKDFDSDFLGDGHSDUDSHVVRDV 2SURMHWRGRFLQHPDUHSUHVHQWRXXPDLQRYDomRFRPDFDELQH GHSURMHomRORFDOL]DGDGHQWURGDVYLJDVTXHVXVWHQWDYDPREDOFmRQR FHQWURGDVDODHOLPLQDQGRRIDFKRGHOX]TXH¿FDYDPXLWRDEDL[RGRV H[SHFWDGRUHVGREDOFmR$IUHTXrQFLDGRS~EOLFRQR&LQH3DLVVDQG~Mi GHPRQVWURXDTXHGDGRS~EOLFRFLQHPDWRJUi¿FRHORJRD&LQHOkQGLD FKHJDULDDRVHX¿P

73


P A N O R A M A

C I N E M A S



1930 2

1935 





1940 

1945 





1950 1955 



1960 

74 ESTAÇÃO MOVIMENTO


















&,1(2%(5'$1 3$5$72'26   &,1($9(1,'$ 

&,1(&(175$/   &,1(0(752 

8)$3$/$&,2 

%52$':$<



&,1(%$1'(,5$17(6 

$573$/$&,2 

&,1(23(5$ 

&,1(5,7= 

&,1(,3,5$1*$ 

&,1(&$,52 

&,1(0$5$%$ 

&,1(0$552&26 

&,1(2/,'2 

&,1(5(3Ò%/,&$ 

&,1(3$,66$1'8 

&,1(5,92/, 

&,1(&202'252 

&,1(&23$1 

PANORAMA FEITO APENAS DAS SALAS DA CINÊLANDIA '($&25'2'20$1(//,(6,0®(6

75


Salas de cinema de São Paulo:5LQR/HYLHDVVDODVGHFLQHPD 1DVFLGRHP6mR3DXORQRDQRGHRDUTXLWHWRIRUPRXVHHP 5RPDHIDOHFHXFRPDQRVVXDSURGXomRDUTXLWHW{QLFDLQLFLRXVHHP DRUHWRUQDUDR%UDVLOFRQWUDWDGRSHOD&RPSDQKLD&RQVWUXWRUDGH 6DQWRVRQGHSHUPDQHFHXSRUXPDQRHPHLRDWpPRQWDUVHXSUySULR HVFULWyULR2DUTXLWHWRpFRQVLGHUDGRXPGRVPDLRUHVUDFLRQDOLVWDVTXH VXUJLXQDpSRFD±VXDVSULQFLSDLVFDUDFWHUtVWLFDVHUDPRFXLGDGRFRP R GHVHQKRHDOWRGRPtQLRGHGHWDOKHVFRQVWUXWLYRVVHWRUQDQGRDVVLP ~QLFR 5LQRGHEUXoDYDVHVREUHRVOLYURVHVWXGDQGRH[DXVWLYDPHQWH DWp WHU HPEDVDPHQWR VX¿FLHQWH SDUD SURMHWDU ( MXQWR FRP RXWURV QRPHV GH SHVR UHSUHVHQWRX XP PDUFR QR PRYLPHQWR PRGHUQR GD DUTXLWHWXUD EUDVLOHLUD DOpP GH WHU WLGR JUDQGH LPSRUWkQFLD VREUH D YHUWLFDOL]DomR GH 6mR 3DXOR ANELLI   UHODWD TXH R DUTXLWHWR GL] WHU GHGLFDGR VXD YLGD SUR¿VVLRQDO HP EXVFD GH XPD DUTXLWHWXUD PRGHUQDDGHTXDGDDR%UDVLO 7HQGR D WpFQLFD H D FLrQFLD FRPR VHXV SULQFLSDLV SDUWLGRV SURFXUDYD R FRQIRUWR WpUPLFR DF~VWLFR H YLVXDO HP SULPHLUR OXJDU $OpPGLVVRXPDGDVEXVFDVSHODTXDOVHGHEUXoDYDHUDGHLQWHJUDU DUTXLWHWXUD j SDLVDJHP EXVFDQGR XPD UHODomR LQWHULRUH[WHULRU 76 ESTAÇÃO MOVIMENTO

ARQUITETO RINO LEVI KWWSVDODVGHFLQHPDGHVS


FRP D PHVPD LQWHQVLGDGH FRP TXH VH SUHRFXSDYD HP FRQVWUXLU R HVSDoR XUEDQR 3DUD SOMEK   HOH SRGH VHU FRQVLGHUDGR XP GRV SUHFXUVRUHV GR XUEDQLVPR PRGHUQR SDXOLVWD DR DVVRFLDU DRV HOHPHQWRV GH RUGHP WpFQLFD H IXQFLRQDO XPD LQWHQomR SOiVWLFD 2 OHJDGRGH/HYLSRGHVHUFODVVL¿FDGRGHGLYHUVDVPDQHLUDVPDVSDUD HVWHHVWXGRDPHOKRUpGH0$&+$''2  TXHGHOLPLWDRVSURMHWRV GH/HYLHPFLQFRIDVHV  (PSUHJR GH YROXPHV JHRPpWULFRV JHUDGRV SRU FXUYDV ± &LQHPDV  (PSUHJRGHVXSHUItFLHVYD]DGDV±(GLItFLRV  (PSUHJR GH SDUWLGR IRUPDO RQGH R YROXPH DEULJD YiULDV IXQo}HV±+RVSLWDLV  (PSUHJRGHIRUPDVGHFRQWLQXLGDGHGRHVSDoR±5HVLGrQFLDV  (PSUHJRGHIRUPDVGHFRQWLQXLGDGHGR(VSDoR(GLItFLRV 3DUDRSUHVHQWHHVWXGRDSULPHLUDIDVHpDPDLVUHOHYDQWH ± FRQVLGHUDQGRDVVXSHUItFLHVFXUYDVSUHVHQWHVQRVHVSDoRVLQWHUQRV GHVVDWLSRORJLDVmRUHVXOWDQWHVGRVHVWXGRVGHDF~VWLFDHYLVLELOLGDGH 'XUDQWHHVWDIDVHRDUTXLWHWRSDVVDDHVWXGDUHGHVHQYROYHU VXDVSUySULDVFRQVLGHUDo}HVVREUHDF~VWLFDHYLVLELOLGDGHWHQGRFRPR SULQFLSDO IRQWH GH SHVTXLVDV R SURIHVVRU 3DXO :DOODFH 6DELQH TXH WLQKDLQ~PHURVHVWXGRVQRVSRQWRVTXHSDUDHOHHUDPHVVHQFLDLVGH VHUHPEHPUHVROYLGRVHPXPSURJUDPDGHVDODGHFLQHPD1RSURMHWR GR FLQH 8)$3$/$&,2 R DUTXLWHWR DSUHVHQWD H GHVHQYROYH HVVHV FRQFHLWRVSHODSULPHLUDYH]

77


5LQRSDUWLFLSRXGHSXEOLFDo}HVVREUHRFRQWDWRGRPHVPRFRP DF~VWLFD DUTXLWHW{QLFD HVFODUHFHQGR D LPSRUWkQFLD GD DF~VWLFD QD DUTXLWHWXUDHDSUHVHQWDQGRDQiOLVHVHPkPELWRVXUEDQRV

U

F

A

-

P

A

L

A

C

I

O

2 SULPHLUR FLQHPD SURMHWDGR SRU 5LQR /HYL IRL R 8ID3DOiFLR HP  ± XP SURMHWR PRGHUQR FRP XP HODERUDGR SURMHWR GH DF~VWLFD TXH VH WRUQRX UHIHUrQFLD SDUD RV RXWURV FLQHPDV TXH GDOL VXUJLULD 2FLQHPDVHWRUQRXGHSUHVHQoDPDUFDQWHHPPHLRD&LQHOkQGLD ± R PHVPR HVWXGRX DOpP GD DF~VWLFD D YLVLELOLGDGH D LOXPLQDomR D YHQWLODomR RV ÀX[RV D LQVHUomR GR REMHWR QD SDLVDJHP XUEDQD H WpFQLFDVFRQVWUXWLYDVGHJUDQGHVHVWUXWXUDV 21RPH8)$HVWiDVVRFLDGRDHVWDWDODOHPm 8QLYHUVXP)LOP $)  ± XPD HPSUHVD YROWDGD D SURGXomR GLVWULEXLomR H H[LELomR GH ¿OPHV'HSRLVGDVHJXQGDJXHUUDPXGDRQRPHSDUD$UW3DOiFLRSRU PRWLYRVyEYLRV 2V FLQHPDV GHVVD pSRFD HUDP FRQVWUXtGRV SDUD DEULJDU XP JUDQGH Q~PHUR GH HVSHFWDGRUHV ORJR R PHVPR IRL SURMHWDGR SDUD DEULJDUOXJDUHVQDSODWHLDHQREDOFmR2HGLItFLR DEULJDULDDLQGDVHLVSDYLPHQWRVVXSHULRUHVGHDSDUWDPHQWRV&RP XP GHVHQKROLPSRDVROXomRHPSUHJDGDIRLHVFRQGHURYROXPHGDVDODGH SURMHo}HVDWUiVGRSUpGLRGHVHLVDQGDUHVREWHQGRDVVLPVXUSUHVDV QR SHUFRUUHU GR HGLItFLR 2V DVSHFWRV WpFQLFR DVVXPHP SDSHO GH GHVWDTXH QR SURMHWR D IRUPD SDUDERORLGH SRU H[HPSOR HQFRQWUDGD QD HQWUDGD H QR IR\HU p VHJXQGR R DUTXLWHWR D PHOKRU IRUPD GH UHVROYHU DV TXHVW}HV DF~VWLFDV ± ORJR D PHVPD DSDUHFH GH IRUPD IXQFLRQDOHWpFQLFDDOpPGHSOiVWLFD±

8)$3$/È&,2KWWSVDODVGHFLQHPDGHVS

8)$3$/È&,2KWWSVDODVGHFLQHPDGHVS

78 ESTAÇÃO MOVIMENTO

8)$3$/È&,2KWWSVDODVGHFLQHPDGHVS


DOpP GR VHQWLGR ILJXUDWLYR GHVWDFDQGR D OX] UHVVDOWDQGR D VLQXRVLGDGHGDVOLQKDV±SRUpPQmRSRVVXtDRUQDPHQWRV

A EORJVSRWFRPEU

SEORJVSRWFRPEU

EORJVSRWFRPEU

R

T

-

P

A

L

Á

C

I

O

'DPHVPDHPSUHVDGR8IDGH6mR3DXORORFDOL]DVHQD]RQD FHQWUDOGH5HFLIHQREDLUURGH6DQWR$PDUR±HQWUDVDVUXDV3DOPDH 5XD0DWLDVGH$OEXTXHUTXHR$UW3DOiFLRQXPFRPSOH[RHQJOREDQGR WDPEpPXPSUpGLRGHHVFULWyULRVHORMDV $ FRQFHSomR GR SURMHWR LQLFLRXVH HP  H IRL FRQVWUXtGR HP $WXDOPHQWHRHGLItFLRHQFRQWUDVHHPVLWXDomRSUHFiULDHQXPD iUHDDOWDPHQWHGHJUDGDGD3RUpPH[LVWHPGLVFXVV}HVSDUDLQYHVWLUQD UHXUEDQL]DomRHYDORUL]DomRGDiUHD 2 SURMHWR GR PHVPR VHJXH D H[SUHVVmR PRGHUQD UDFLRQDO WLUDQGR SDUWLGR GRV HOHPHQWRV FRQVWUXWLYRV H PHFkQLFRV ± FRP OLQKDV DUTXLWHW{QLFDVVLQJHODVSODQRVOLVRVHGHVHQKROLPSRDVFRUHVWDPEpP VmRGLVFUHWDVHPSURSRUo}HVFXLGDGRVDPHQWHHVWDEHOHFLDVSHORDUTXLWHWR 2 HGLItFLR IRL LPSODQWDGR HP UXDV GH PXLWR PRYLPHQWR H IiFLO DFHVVRGHWHUPLQDQGRDFRQFHSomRGHXPSODQRKRUL]RQWDOGRFRQMXQWR GRVHGLItFLRV2VLVWHPDGHYHQWLODomRGHVWHHGLItFLRSRVVXLXPVLVWHPD LQVXÀDGRULQGHSHQGHQWHGRVLVWHPDH[DXVWRUQDSDUWHSRVWHULRUGDVDODH GRIRUUR±DH[DXVWmRpUHDOL]DGDQDSDUWHIURQWDOGRSDOFRRTXHUHVXOWRX HPXPyWLPRGHVHPSHQKRWpUPLFRGRPHVPR 3RU ILP GHVWDFDVH D IRUPD GR SURMHWR VDQGR D GLVWULEXLomR XQLIRUPH HP WRGRV RV SRQWRV GD SODWHLD REHGHFHQGR DVVLP DV LQYHVWLJDo}HV DF~VWLFDV GR DUTXLWHWR ± DOpP GR FiOFXOR GHWDOKDGR GRV WHPSRV GH UHYHUEHUDomR 2V GHVHQKRV DUTXLWHW{QLFRV PRVWUDP TXH D FDSDFLGDGHHUDGH± 79


QDSODWHLDHQREDOFmRHPXPYROXPHGHPñ

C

I

N

E

-

I

P

I

R

A

N

G

A

3URMHWR GH  H LQDXJXUDGR HP  R &LQH ,SLUDQJD IRL FRQVLGHUDGRRPDLVOX[XRVRGD$PpULFD/DWLQD±1DDYHQLGD,SLUDQJD IRLIHFKDGRHPGHSRLVGHDQRVGHIXQFLRQDPHQWRHFRQWLQXD DVVLPVHPSUHYLVmRGHDEHUWXUD(VWHHGLItFLRUHSUHVHQWDEHPDREUD GRDUTXLWHWR5LQR/HYLSRUVHUEHPUHVROYLGRHLQRYDGRU±DOpPGHWHU IDWRUHVTXHFRQVROLGDUDPRDUTXLWHWRFRPRJUDQGHDUTXLWHWRGDVVDODV GHFLQHPD 8PH[HPSODUGDDUTXLWHWXUDPRGHUQDGD&LQHOkQGLD3DXOLVWDQD R PHVPR IRL WRPEDGR SHOR &RQVHOKR 0XQLFLSDO GH 3UHVHUYDomR H 3DWULP{QLR+LVWyULFR&XOWXUDOH$PELHQWDOGH6mR3DXOR COMPRESP  ± $IDFKDGDH[WHUQDHPHHPRHVSDoRLQWHUQR 1RSURMHWRRVFRQFHLWRVGHHUJRQRPLDYLVLELOLGDGHHDF~VWLFDVmR H[SORUDGRVHPXLWREHPGHVHQYROYLGRVGHSRLVGHXPDPDGXUHFLPHQWR FRQFHLWXDODGTXLULGRDRORQJRGDHODERUDomRGHRXWURVFLQHPDV$VDOD WHPFDSDFLGDGHSDUDDEULJDUHVSHFWDGRUHV±QDSODWHLD QRSULPHLUREDOFmRHQRVHJXQGR ,QRYDGRU QR SURMHWR R FRQFHLWR HVWUXWXUDO HPSUHJD HQRUPHV YLJDV GH WUDQVLomR ID]HQGR FRP TXHP RV SLODUHV GR KRWHO DFLPD GD VDOD QmR DWUDYHVVHP D HQRUPH VDOD GH H[LELomR WRUQDQGRVH XP PDUFRHVWUXWXUDOGDpSRFD $OpP GLVVR D GLVSRVLomR GD WHOD H R DFHVVR WDPEpP IRUDP SURMHWDGRVGHIRUPDLQRYDGRUDDWHODHVWiSRVLFLRQDGDQDGLUHomR GDUXDHDVSHVVRDVDFHVVDPDVDODSDVVDQGRSRUEDL[RGDSODWHLD PXGDQoDV 80 ESTAÇÃO MOVIMENTO


&,1(,3,5$1*$KWWSVDODVGHFLQHPDGHVSEORJVSRWFRPEU 72'$6$6 ,0$*(16

QHFHVViULDV SHODV TXHVW}HV HVWUXWXUDLV 1RYDPHQWH HPSUHJDQGR IRUPDVSDUDERORLGHVHPYiULDVSDUWHVFRPREDOF}HVIRUURHSLVR±R IRUUR VH DGDSWD HP IXQomR GRV OLPLWHV GD HVWUXWXUD GR HGLItFLR UHVXOWDGR GH UD]RHV GH DF~VWLFD H YLVLELOLGDGH ± UHSUHVHQWDQGR D SUySULD IXQomR  FDUDFWHUtVWLFD PRGHUQD DPSODPHQWH DSOLFDGD SHOR DUTXLWHWR

81


82 ESTAÇÃO MOVIMENTO


C

A

P

I

T

U

L

O

0

3

 Espaรงos culturais no centro de Sรฃo Paulo nos dias de hoje ยฑ 3UDoDGDV$UWHV &RPSULPLGD SRU FRQVWUXo}HV SUpH[LVWHQWHV D 3UDoD GDV $UWHV p XP HVSDoR FXOWXUDO TXH ILFD QR TXDGULOiWHUR &RQVHOKHLUR &ULVSLQLDQR )RUPRVD 6mR -RmR H SHOD SUDoD 5DPRV GH $]HYHGR DOpP GR 7HDWUR 0XQLFLSDO 2 HVSDoR TXH VH DFRPRGD DWUDYpV GH iUHDV PtQLPDV HQJORERX D FRQVWUXomR H UHYLWDOL]DomR GH XP FRQMXQWR GH HGLItFLRV SDUD RIHUHFHU DSUHVHQWDo}HV H H[SRVLo}HV FXOWXUDLVQDFLGDGHGH6mR3DXOR$3UDoDGDV$UWHVDSUHVHQWDWUrV PyGXORVXPGHOHVORFDOL]DGRQRHVSDoRGRDQWLJR&LQH&DLUR$OpP GDV RIHUWDV FXOWXUDLV R HVSDoR WUD] DR FHQWUR GH 6mR 3DXOR XP SURFHVVR GH UHDELOLWDomR H UHTXDOLILFDomR $VVLQDGRSHORHVFULWyULR%UDVLO$UTXLWHWXUDGH0DUFHOR)HUUD] H )UDQFLVFR )DQXFFL FRP 0DUFRV &DUWXP D 3UDoD GDV $UWHV p XP FHQWUR YROWDGR jV DUWHV PXVLFDLV H GR FRUSR TXH LQWHJUD YiULDV LQVWLWXLo}HV OLJDGDV DR 7HDWUR 0XQLFLSDO (OH VHGLD D 2UTXHVWUD 6LQI{QLFD0XQLFLSDOR%DOpGD&LGDGHHR4XDUWHWRGH&RUGDVHQWUH RXWURV DOpP GDV (VFRODV 0XQLFLSDLV GH 0~VLFD H GH 'DQoD 2 HGLItFLR EXVFRX ยณXP QRYR GLiORJR FRP D YL]LQKDQoD H FRP RV HGLItFLRV KLVWyULFRV TXH UHIRUPDGRV SHUPDQHFHP FRPR SDUWH GR FRQMXQWRยด &$5780)(55$=)$18&&,  PRAร‡A DAS ARTES ZZZFDVDYRJXHJORERFRPEU 72'$6$6,0$*(16

83


2SULPHLUR0yGXORMiIRLLQDXJXUDGRHQDVFHXGDQHFHVVLGDGH TXHR7HDWUR0XQLFLSDOWHPSRUXP³HVSDoRDJUHJDGR´SDUDDEULJDUD H[SDQVmRGHVXDVDWLYLGDGHV 3DUD TXH R SURMHWR IRVVH H[HFXWDGR IRUDP IHLWDV DOJXPDV DOWHUDo}HV GHYLGR j DEHUWXUD GH QRYRV ORWHV FRP GHVDSURSULDo}HV GHFDVDVYL]LQKDVUHVXOWDQGRQXPYROXPHTXHLQWHJUDULDRFRQMXQWR $iUHDPDQWHYHDOyJLFDGRWpUUHROLYUHHDGLUHWUL]GHPDQWHUIDFHV SDUD R SHUtPHWUR GR TXDUWHLUmR FRQWUDVWDQGR FRP R FRQFUHWR DSDUHQWH TXHWHYHVXDFRORUDomRDOWHUDGDHPDOJXQVYROXPHV HDV SUDoDVOLYUHV 2PDLRUGHVDILRIRLHVFDYDUDEHLUDGR9DOHGR$QKDQJDED~ SRLV WHYH TXH VH OLGDU FRP XP VROR UXLP OHQoRO IUHiWLFR UDVR TXH LQVLVWLDHPIRUoDUSDUDFLPDDVODMHVGRHVWDFLRQDPHQWRVXEWHUUkQHR HDVIXQGDo}HVGHOLFDGDVGDVHGLILFDo}HVDGMDFHQWHV $ HVWUXWXUD H IL[RX FRP  P GH SURIXQGLGDGH DQFRUDQGR R SUpGLR HP URFKDV VyOLGDV LPSHGLQGR TXH D iJXD GHVORTXH KRUL]RQWDOPHQWHRSUpGLR 2SWRXVHSRUHVWDFDVVHFDQWHVMXVWDSRVWDVTXHFRQVLVWHHP FRORFDUHVWDFDVQRSHUtPHWURDQWHVGDHVFDYDomRDUUHPDWDGDVHP XPD SDUHGH GH FRQFUHWR HYLWDQGR TXH XPD HVFDYDomR GLUHWD GR VROR FRORFDVVH HP ULVFR DV VDSDWDV GDV FRQVWUXo}HV OLPtWURIHV 'HSRLV GHVWD SURWHomR LQLFLDPVH HVFDYDo}HV SHUIXUDQGR HP GLYHUVDV DOWXUDV D SDUHGH FRP WLUDQWHV PHWiOLFRV UHIRUoDQGR D UHVLVWrQFLD GD SDUHGH DR VROR 

84 ESTAÇÃO MOVIMENTO

PRAÇA DAS ARTES ZZZFDVDYRJXHJORERFRPEU 72'$6$6,0$*(16


85


2SWRXVHSRUHVWDFDVVHFDQWHVMXVWDSRVWDVTXHFRQVLVWHHP FRORFDUHVWDFDVQRSHUtPHWURDQWHVGDHVFDYDomRDUUHPDWDGDVHP XPD SDUHGH GH FRQFUHWR HYLWDQGR TXH XPD HVFDYDomR GLUHWD GR VROR FRORFDVVH HP ULVFR DV VDSDWDV GDV FRQVWUXo}HV OLPtWURIHV 'HSRLV GHVWD SURWHomR LQLFLDPVH HVFDYDo}HV SHUIXUDQGR HP GLYHUVDV DOWXUDV D SDUHGH FRP WLUDQWHV PHWiOLFRV UHIRUoDQGR D UHVLVWrQFLDGDSDUHGHDRVROR $ 6HFUHWDULD GH ,QIUDHVWUXWXUD 8UEDQD H 2EUDV 6,85%  LQLFLRXDFRQVWUXomRGRFRPSOH[R&XOWXUDO3UDoDGDV$UWHVHPPDLR GH  H FRQFOXL SDUWH GH]HPEUR GH  $ REUD HQJORED D FRQVWUXomRHUHVWDXURGHXPFRQMXQWRGHHGLItFLRVTXHIRUPDUiWUrV PyGXORV FXOWXUDLV 6mR 3DXOR &RUDO /tULFR 4XDUWHWR GH &RUGDV GH 6mR3DXORHR&RUDO3DXOLVWD&RPDILQDOL]DomRGDVREUDVGRQRYR SUpGLR RV ยณFRUSRV DUWtVWLFRVยด UHDOL]DUmR RV HQVDLRV HP VDODV TXH UHSURGX]HPDVGLPHQV}HVGRSDOFRGR7HDWUR0XQLFLSDO 2 WUDEDOKR QR SUpGLR GR DQWLJR &RQVHUYDWyULR GH 0~VLFD p PDQXDOSRLVIRUDPIHLWDVUDVSDJHQVQDVSDUHGHVPDQXDOPHQWHDWp FKHJDU QD FDPDGD RULJLQDO GR SUpGLR $V SHoDV GH JHVVR IRUDP UHVWDXUDGDV GHYROYHQGR DR SUpGLR WRGR R JODPRXU GH TXDVH GRLV VpFXORVSDVVDGRV $ SDUWLU GR FHQWUR GD TXDGUD R QRYR HGLItFLR VH GHVHQYROYH HP WUrV GLUHo}HV ยฑ 9DOH GR $QKDQJDED~ 5XD )RUPRVD  $YHQLGD 6mR-RmRH5XD&RQVHOKHLUR&ULVSLQLDQR8PFRQMXQWRGHHGLItFLRV HPFRQFUHWRDSDUHQWHSLJPHQWDGRFRPiUHDWRWDOGHPรฐ pRHOHPHQWRSULQFLSDOTXHHVWDEHOHFHRQRYRGLiORJRWDQWRFRPRV UHPDQHVFHQWHVLQWHJUDQWHVGRFRQMXQWR RHGLItFLRGR&RQVHUYDWyULR 'UDPiWLFR H 0XVLFDO H D IDFKDGD GR &LQH &DLUR  FRPR FRP R VHX DUUHGRU

86 ESTAร‡รƒO MOVIMENTO

ZZZFDVDYRJX


2WpUUHRHUDXVDGRSDUDJUDQGHVH[SRVLo}HVHYHQGDVGHSLDQRVH QRSULPHLURDQGDUXPDPSORDXGLWyULRFRPYDULDGDSURJUDPDomR(P  RFRUUH XPD JUDQGH UHIRUPD GH DPSOLDomR H VH LQDXJXUD XP OX[XRVR+RWHOFRPTXDUWRV +RWHO-RDFKLPV RWHUUDoRQR~OWLPR DQGDUVHWRUQRXRSRQWRPDLVDOWRGRFHQWURQRYRQDpSRFDHILFRX FRQKHFLGR SRU ³3DQRUDPD´ R TXH VH WRUQDULD R QRPH GR +RWHO HP  3RUILPHPR&RQVHUYDWyULR'UDPiWLFRH0XVLFDOSDVVD DVHVHGLDUQRPHVPR2JUDQGHVDOmRGHFRQFHUWRVpEDWL]DGRGH 6mR &DUORV *RPHV H RV TXDUWRV VmR WUDQVIRUPDGRV HP VDODV GH DXOD2&RQVHUYDWyULRIRLXPGRVSULPHLURVFHQWURVGHHQVLQRGHDUWH GUDPiWLFD QD $PpULFD /DWLQD ± H GHVWDFRXVH SHOR DSUHQGL]DGR PXVLFDO SRU RQGH JUDQGHV QRPHV GD FHQD PXVLFDO EUDVLOHLUD SDVVDUDP

PRAÇA DAS ARTES XHJORERFRPEU 72'$6$6,0$*(16

87


Espaços de cinema ±(<()LOP,QVWLWXWHHP$PVWHUGDP (<()LOP,QVWLWXWHHVWiORFDOL]DGRQREDLUURGH2YHUKRHNVHP $PVWHUGDP QD +RODQGD &KDPDGR GH ³)LOP PXVHXP´ PXVHX GR ¿OPH  H[LVWH GHVGH GH  H HVWi VLWXDGR QR 9RQGHOSDUNSDYLOMRHQ GHVGHHHPIRUDPDQXQFLDGRVSODQRVSDUDXPQRYRODU SDUDRPXVHXQDPDUJHPQRUWHGRGH$PHVWHUGDPEHLUDPDUHIRL LQDXJXUDGRHPGHDEULOGH (<( p XP SDWULP{QLR GR FLQHPD JDUDQWLGR D SUHVHUYDomR SDUDDVJHUDo}HVIXWXUDVVXDFROHomRDSUHVHQWD¿OPHVKRODQGHVHV HHVWUDQJHLURVFRPFHUFDGHPLOWtWXORVGH¿OPHVPLOFDUWD]HVH PLOIRWRJUD¿DV2VSULPHLURVPDWHULDLVGDWDPRLQtFLRGDLQG~VWULD GRFLQHPDQD+RODQGDHP 2 SURMHWR p DVVLQDGR SHOR HVFULWyULR 'HOXJDQ 0HLVVO PHVPR HVFULWyULR TXH SURMHWRX R 0XVHX GR 3RUVFKH HP 6WXWWJDUW WDPEpP FRQKHFLGRSRUSURMHWDUFRQVWUXo}HVTXHSDUHFHPHVWDUHPPRYLPHQWR PRYLPHQWRTXHpDJUDQGHVDFDGDGRFLQHPD 2(<(,QVWLWXWHDEULJDXPWLSRGLIHUHQFLDGRGHH[SRVLo}HVHP SULPHLUROXJDUKiXPDKLVWyULDSHUPDQHQWHGRFLQHPDORFDOL]DGRQR VXEVRORGRHGLItFLRFRPVHLVFDELQHVTXHDSUHVHQWDPH[SRVLo}HVGH FLQHPDPXOWLPtGLD

88 ESTAÇÃO MOVIMENTO


EYE INSTITUTO KWWSZZZH\H¿OPQO

$VH[SRVLo}HVWHPSRUiULDVHPSUHJDPIRUPDVLQXVLWDGDVGHH[SRVLomR 4XDWURFLQHPDVSURMHWDP¿OPHVFOiVVLFRVWUrVVDODVPHQRUHV XPDGHOXJDUHVHGXDVFRPOXJDUHVHXPDVDODPDLRUGHVWLQDGD DHVWUHLDVFRPOXJDUHV 2 ³ROKR´ p FRQVLGHUDGR XP WHPSOR GR FLQHPD H QmR DSHQDV XP PXVHX RX &LQHPDWHFD $OpP GD H[SRVLomR SHUPDQHQWH QDV LQVWDODo}HV GR VXEVROR H DV LQVWDODo}HV WHPSRUiULDV LQRYDGRUHV D VHOHomRGHILOPHVpJUDQGHDOpPGRUHVWDXUDQWHGRPXVHXjEHLUD PDU EYE INSTITUTO KWWSZZZH\H¿OPQO

EYE INSTITUTO KWWSZZZH\H¿OPQO

89


Espaços de cinema±&LQHPDWHFDGH6mR3DXOR

CINEMATECA SP KWWSODQDFDUODVRXVDEORJVSRWFRPEU

)XQGDGDSRUMRYHQVHVWXGDQWHVGRFXUVRGH)LORVR¿DGD863 HQWUH HOHV 3DXOR (PLOLR 6DOOHV *RPHV 'pFLR GH $OPHLGD 3UDGR H $QW{QLR&DQGLGRGH0HOORH6RX]DD&LQHPDWHFDEUDVLOHLUD6XUJLXGD FULDomRGHXPFOXEHGHFLQHPDHP 1D pSRFD GR (VWDGR 1RYR R FOXEH IRL IHFKDGR H IRUDP QHFHVViULDV GLYHUVDV WHQWDWLYDV GH UHHVWUXWXUDomR DWp ¿QDOPHQWH FRQVHJXLUHP UHDEULU HP  6HX DFHUYR GH ¿OPHV FRQVWLWXLX D )LOPRWHFD GR 0XVHX GH$UWH 0RGHUQD 0$0  TXH YLULD D VH WRUQDU XPDGDVSULPHLUDVLQVWLWXLo}HVGHDUTXLYRVGH¿OPHVDVH¿OLDUj),$) )pGpUDWLRQ,QWHUQDWLRQDOHGHV$UFKLYHVGX)LOP ZZZ¿DIQHWRUJ   (P0LQLVWpULRGD(GXFDomRH&XOWXUD 0(& DWUDYpVGH XPD LQLFLDWLYD GR JRYHUQR IHGHUDO WRUQRX R FOXEH HP XP yUJmR GR PLQLVWpULRTXHKRMHHVWiOLJDGRD6HFUHWDULDGR$XGLRYLVXDO (P  PXGRXVH SDUD R HVSDoR GR DQWLJR 0DWDGRXUR 0XQLFLSDOFHGLGRSHOD3UHIHLWXUDGDFLGDGH&RQVWUXtGRHPSURMHWR GH$OEHUWR.XKOPDQIXQFLRQRXFRPRPDWDGRXURDWpRFRQMXQWR DEULJDHGLItFLRVKLVWyULFRVTXHIRUDPWRPEDGRVSHOR&21'(3+$$7± &RQVHOKRGH'HIHVDGR3DWULP{QLR+LVWyULFR$UWtVWLFR$UTXHROyJLFRH

90 ESTAÇÃO MOVIMENTO

CIN PLA 6(0


EMATECA SP ANTA TÉRREO 0(6&'835e$548,7(785$

91


7XUtVWLFRGR(VWDGRGH6mR3DXORHUHVWDXUDGRVSHODHQWLGDGH 2 HVFULWyULR 'XSUp $UTXLWHWXUD IRL UHVSRQViYHO SHOD UHIRUPD DWUDYpV GR$UTXLWHWR 1HOVRQ 'XSUp 2 SUySULR GL] TXH R SDUWLGR VH EDVHRXHPLQWHUYHQo}HVFRPVXWLOH]DHHYLGHQFLDomRGDVDOWHUDo}HV UHDOL]DGDVQRHGLItFLRDRORQJRGRVDQRVIXQGDPHQWDQGRDSURSRVWD QDQmRLQWHUYHQomRGDTXLORTXHDLQGDVHPDQWLQKDGHSpGHL[DQGR YLVtYHORVWHVWHPXQKRVGDSDVVDJHPGRWHPSR 3DUDWRUQDORIXQFLRQDORDUTXLWHWRSURS{VTXHRVYmRVIRVVHP IHFKDGRVFRPYLGURVSHUPLWLQGRDLGHQWL¿FDomRFODUDGDFRQGLomRGR HGLItFLRTXDQGRD&LQHPDWHFDIRLWUDQVIHULGDSDUDRPHVPR 2TXHIRLGHLQWHUYHQomRGHIDWRWHYHXPDOLQJXDJHPEDVWDQWH FRQWHPSRUkQHDHPFRQWUDVWHFRPRVHOHPHQWRVGRSDVVDGRRVWLMRORV DSDUDQWHV LVVR IH] FRP TXH R UHVXOWDGR IRVVH XPD SOXUDOLGDGH GH HOHPHQWRVOHYHPHQWHFRPELQDGRV $&LQHPDWHFD%UDVLOHLUDpXPDELEOLRWHFDGHPDWHULDODXGLRYLVXDO UHVSRQViYHOSRUJXDUGDUGLIXQGLUHUHVWDXUDUXPGRVPDLRUHVDFHUYRV GD $PpULFD /DWLQD )RUDP FRQVWUXtGDV VDODV SDUD DVVLVWLU  ¿OPHV GXUDQWHVHXVHYHQWRVHIHVWLYDLVDOpPGDUHDOL]DomRGHSDOHVWUDVH ³PHVDVUHGRQGDV´pSRVVtYHOWDPEpPUHDOL]DUSHVTXLVDVSUR¿VVLRQDLV H HVFRODUHV IUHTXHQWDU FXUVRV H ID]HU FRQVXOWDV DR ODERUDWyULR IRWRJUi¿FRHDUTXLYRVHVSHFLDLV 2H[WHQVRDFHUYRGDFLQHPDWHFDpFRPSRVWRSRUPLOURORV GHSHOtFXODVTXHFRUUHVSRQGHPDPLOWtWXORVHQWUHORQJDVHFXUWDV 2V ¿OPHV H YtGHRV FKHJDP HP VXD PDLRULD SRU PHLR GH GRDomR 6mRREUDVGH¿FomRGRFXPHQWiULRVFLQHMRUQDLV¿OPHVSXEOLFLWiULRVH UHJLVWURVIDPLOLDUHVQDFLRQDLVHHVWUDQJHLURVSURGX]LGRVGHVGH )HLWRVDLQGDDEDVHGHQLWUDWRGHFHOXORVHID]SDUWHWDPEpPGRDFHUYR FLQHMRUQDLVGR&LQH-RUQDO%UDVLOHLUR&DUULoRH%DQGHLUDQWHVGD7HOD 92 ESTAÇÃO MOVIMENTO


WRGRVIHLWRVDSDUWLUGDGpFDGDGH 3RVVXL WDPEpP XP DPSOR DUTXLYR GH GRFXPHQWRV IRUPDGR SRUOLYURVUHYLVWDVURWHLURVRULJLQDLVIRWRJUD¿DVHFDUWD]HV7DPEpP SHUWHQFH DR DFHUYR D FROHomR GH LPDJHQV GD H[WLQWD 79 7XSL  D SULPHLUDHPLVVRUDGHWHOHYLVmREUDVLOHLUD (P  D LQVWLWXLomR KHUGRX  PLO URORV GH ¿OPH  PLOtPHWURVFRPUHSRUWDJHQVYHLFXODGDVQRVWHOHMRUQDLVGDHPLVVRUD DOpPGH¿WDVGHYtGHRFRPDSURJUDPDomRGHHQWUHWHQLPHQWR

CINEMATECA SP KWWSODQDFDUODVRXVDEORJVSRWFRPEU 72'$6$6,0$*(16

93


94 ESTAÇÃO MOVIMENTO


C

O

N

C

L

U

S

Ã

O

3DUWLQGRGHXPDSUHRFXSDomRJHQXtQDVREUHDVLWXDomRDWXDO GR FHQWUR GH 6mR 3DXOR H OHYDQGR HP FRQVLGHUDomR D LPSRUWkQFLD KLVWyULFD GR SUySULR HVWH HVWXGR WHQWD FRPSUHHQGHU D UHODomR GR XUEDQRVREUHRGHVHQYROYLPHQWRGHXPDVRFLHGDGH(QWHQGHVHTXH D PHOKRU PDQHLUD GH YDORUL]DU XP SDWULP{QLR KLVWyULFR DUTXLWHW{QLFR p D DSUHHQVmR GH VXD KLVWyULD H GD UHODomR XUEDQD VRFLDO TXH HVWi LQHUHQWHDTXDOTXHUEHPFRQVWUXtGR $WUDYpV GRV HVWXGRV VREUH R GHVHQYROYLPHQWR XUEDQR GR FHQWURGHVmR3DXORHSULQFLSDOPHQWHGDUHODomRGDVVDODVGHFLQHPD H R HVSDoR XUEDQR GD &LQHOkQGLD 3DXOLVWDQD HQWHQGHXVH FRPR VH GHX R GHVHQYROYLPHQWR XUEDQR GD iUHD FRPSUHHQGLGD DR ORQJR GD $Y6mR-RmRHWDPEpPHVWDEHOHFHXVHUHODo}HVHQWUHDDUTXLWHWXUD DOLHQFRQWUDGDHRXUEDQLVPRPRGHUQRGHVHQYROYLGRQDVGHFDGDVGH  D  3HUFHEHXVH TXH D UHODomR GDV VDODV H R XUEDQR VH GHX DWUDYpV GH XP GHVHMR GH IRUPXODomR GH XP FHQiULR GH IRUPD TXH HVWH HVWLYHVVH FRQGL]HQGR FRP RV DVSLUDo}HV GDTXHOD VRFLHGDGH (VWHWLSRFDUDFWHUtVWLFRGHLQWHUYHQomRIRLREVHUYDGRQRSODQHMDPHQWR

95


XUEDQRPRGHUQRGR3ODQRGH$YHQLGDVGH3UHVWHV0DLDHQRVHGLItFLRV GH5LQR/HYL $RORQJRGRGHVHQYROYLPHQWRGHVWDSHVTXLVDVXUJLXLQWHUHVVH GHVHDSURIXQGDUQDTXHVWmRXUEDQDGDVVDODVGHFLQHPDDWUDYpVGD OHLWXUDGROLYUR³2&LQHPDHDLQYHQomRGDYLGDPRGHUQD´GH&KDUQH\ /HR H 6FKDUW] 9DQHVVD 5 RUJ  REVHUYRXVH FRPR QHQKXP RXWUR SURGXWR FRPR R FLQHPD UHVXPLX DV H[SHULrQFLDV PRGHUQDV ± H R FRPR DV H[SHULrQFLDV PRGHUQDV VmR H[WUHPDPHQWH XUEDQDV  (VWH IRLRHVWLPXORQHFHVViULRSDUDGH¿QLUTXHRSURJUDPDVHULDFLQHPD XPHVSDoRTXHUHPHWHVVHDRSDWULP{QLRSHUGLGRTXHVmRDVVDODVGD &LQHOkQGLD6HULDXPFHQWURFXOWXUDOYROWDGRSDUDFLQHPDXPORFDOTXH TXHUH~QHGLYHUVDVIRUPDVGHH[SUHVVmRKXPDQDDFHVVtYHODWRGRV DMXGDQGRDDPSOLDURFRQKHFLPHQWRFXOWXUDOGDVRFLHGDGH  (PEDVDGD WDPEpP QRV HVWXGRV GH .$5$-26e FLWDGRV QR SULPHLUR FDSLWXOR D SURSRVWD LQFLGH FRP DV LQLFLDWLYDV DWXDLV GH LQWHUYHQomR H UHYLWDOL]DomR GR FHQWUR GH 6mR 3DXOR  TXH QR JHUDO HVWmRFDOFDGDVQDUHFXSHUDomRGR³JODPRXU´GDFLGDGHPRGHUQDGRV DQRV&RPRFLWDGRDQWHULRUPHQWHSDUD.$5$-26eDFXOWXUD VHWRUQRXRLQJUHGLHQWHGHWUDQVIRUPDomRXUEDQDGRFHQWURHDVVLPD SURSRVWDGRHVSDoRFXOWXUDOGHFLQHPDVHFRQVROLGD 3RU ¿P SDUD DMXGD QR GHVHQYROYLPHQWR GR SURJUDPD H GR SDUWLGR DQDOLVRXVH WUrV FDVRV TXH VH ¿]HUDP PXLWR EHQp¿FDV SDUD DGH¿QLomRGHFHUWDVTXHVW}HV2SULPHLURFDVRDQDOLVDGRIRLRPDLV QRYR³FRPSOH[R´GHDUWHVGRFHQWURDXPDTXDGUDGRWHUUHQRHVFROKLGR SDUD HVWD LQWHUYHQomR $ YLVLWD DR HGLItFLR IH] QRWDU FRPR DOJXPDV SDUWLFXODULGDGHVGRSURMHWRQmRHVWDYDPSUHSDUDGDVSDUD6mR3DXOR SRUFRQWDFODURGDVHJXUDQoD2YmROLYUHTXHRVDUTXLWHWRVSURMHWDUDP

96 ESTAÇÃO MOVIMENTO


TXHGHYHULDVHUGHOLYUHSDVVDJHPpIHFKDGRHVypDFHVVtYHOPDUFDQGR KRUDQR7KHDWUR0XQLFLSDO2TXHOHYRXDFUHUTXHDVVDODVGHFLQHPD GHVWLQDGDVDXVRFRPHUFLDOGHYHULDPHVWDUGHFHUWDIRUPDGHVFRQHFWDGDV GDSDUWHTXHVHULDPHQRVFRPHUFLDO$OpPGDVDSUHHQV}HVUHIHUHQWHVD GL¿FXOGDGHGHFRQVWUXomRQRVXEVRORQDTXHODiUHDTXHGH¿QLXSURMHWDU DSHQDVXPVXEVROR $QDOLVDQGR R HGLItFLR FRQVWUXtGR HQWHQGHXVH TXH R SURJUDPD FXOWXUDOQmRSRGLDHVWDUPHOKRUSRVLFLRQDGRGRTXHQRFHQWURSHODVXD GLYHUVLGDGHLQTXLHWDQWHHSHODVXDIDFLOLGDGHGHDFHVVR2TXHIRLQRWDGR QRWHUFHLURFDVRVHUXPDGL¿FXOGDGHD&LQHPDWHFDGH6mR3DXORHVWi HPXPOXJDUGHGLItFLODFHVVRORJRRHGLItFLRGHPRQVWUDQmRXWLOL]DUWRGD DVXDFDSDFLGDGHGHDSURYHLWDPHQWR2WHUFHLURFDVRDMXGRXQDGH¿QLomR GRSDUWLGRGRSURMHWRDFRQFHSomRHUDGHTXHRHGLItFLRSURSRVWRGHYHULD GHPRQVWUDUSRUVXDVIRUPDVGHTXHDTXHOHREMHWRDOLSRXVDGRQmRHUDXP HGLItFLRTXDOTXHUTXHQmRWLQKDQHQKXPDSDUWLFXODULGDGHHTXHQmRID]LD SDUWHGDGLYHUVLGDGHTXHpKRMHRFHQWUR$VTXHVW}HVSURJUDPiWLFDVH GHSDUWLGRVmRPHOKRUH[SOLFDGDVHGHPRQVWUDGDVQRSUy[LPRFDStWXORGH  SURMHWR O projeto se desenvolveu com a pretenção de ser completamento acessível, e que ao mesmo tempo chama-se o

97


O projeto se desenvolveu com a pretensão de ser urbano, onde a população tivesse completo acesso, e ao mesmo tempo fosse convidada a entrar dentro do edifício. Para isso elevou-se o edifício do plano da calçada e propôs-se grandes rampas de imperceptíveis, para que a entrada ao subsolo das salas de cinema, fosse continuo. Foi desenvolvido também dois novos eixos de circulação, pensando em novos fluxos para o pedestre, criando grandes calçadões e praças, característicos dessa área. Para isso foi necessário apropriar-se de uma rua (Rua do Boticário) de carros e torna-la de uso exclusivo de pedestres. Lingando assim, a av. Ipiranga com o Largo do Paissandú, e o que hoje é rua do Boticário com a Av. São João. Ainda pensando nos fluxos e no acesso, propôs-se que o térreo fosse livre com exposições gratuitas e fechado com panos de vidros, para que se fosse possível ter ciência do que alí ocorre. O circulação vertical é possível através de escadas rolantes, fazendo o acesso do térreo ao subsolo, ou do térreo ao primeiro e segundo andar. O subsolo como já foi dito é conectado com a rua através de duas grandes rampas. No primeiro pavimento pode-se ter acesso a biblioteca e a salas de cinema projetadas parar abrigar eventos do Museu, ali também se encontra o foyer das mesmas. No segundo andar encontramos as exposições permanentes do museu e de grande importância para a volumetria do projeto, um grande “braço” que conecta o edifício do museu com o edifício da escola de cinema. O edifício da escola de cinema propôs-se ser o mais simples possível, com estrutura metálica e salas de aula remanejáveis. A estrutura do resto do projeto é bastante consolidada de concreto e lajes nervuras, além dos pilares metálicos inclinados que surgiram para segurar a cobertura sem que tivesse um pilar no meio do acesso principal.


98 ESTAÇÃO MOVIMENTO


C

A

P

I

T

U

L

O

0

5

E S T A Ç Ã O M O V I M E N T O

99


0$3$',67,726e ZZZFDSLWDOVSJRYE

0$3$&,'$'(6ยญ23$8/2 ZZZFDSLWDOVSJRYE

 รrea de inserรงรฃo e Terreno. $iUHDGHLQVHUomRHVWiORFDOL]DGDQRFHQWURGDFLGDGH GH 6mR 3DXOR QR 'LVWULWR 6p YHU PDSD   QR EDLUUR GD UHS~EOLFD YHUPDSD HPIUHQWHDR/DUJRGR3DLVVDQG~

100 ESTAร‡รƒO MOVIMENTO


LARGO PAISSANDÚ VDPSDRQOLQHFRPEU

2WHUUHQRHVWiHQWmRLQVHULGRQRFHQWURKLVWyULFRGH6mR3DXOR XPHQYROWyULRGHH[WUHPDVLQJXODULGDGH6mR3DXORPDQWHYHVHXPD FLGDGHGHEDUURDWpRVXUJLPHQWRGRFDIpTXHWUDQVIRUPRXRYLODUHMR HPFHQWURGRFRPpUFLRFDIHHLURXPD³PHWUySROHGRFDIp´ 2 FHQWUR SDVVRX D FRQFHQWUDU ³VtPERORV GH ULTXH]D H GH FLYLOL]DomR³ SRU LVVR D FLGDGH SDVVRX D YLYHU XP SURFHVVR TXDVH FRPSOHWRGHHPEHOH]DPHQWRSUDoDVORMDVSDVVHLRVHSULQFLSDOPHQWH D FRQVWUXomR DFHOHUDGD GH YiULRV SDODFHWHV ID]LDP SDUWH GR QRYR FRWLGLDQR 2V HVWLORV YDULDYDP PDV D UHSUHVHQWDomR HUD XPD Vy $¿QDOHVWDYDSDUDVHUHQFHQDGRRWHDWURGHVVDQRYDHOLWHSDXOLVWD WmRFDUHQWHGHVtPERORVGHFLYLOL]DomR(SDUDWDQWRIRUDPVXUJLQGRRV PDUFRVGH6mR3DXORHPERUDVHMDFRPXPFRQVLGHUDURVGLVWULWRV6p H5HS~EOLFDGHIRUPD~QLFDFRPRVHQGRR³&HQWUR+LVWyULFRGH6mR 3DXOR´HVVHWtWXORFDEHYHUGDGHLUDPHQWHDRGLVWULWRGD6pQDUHJLmR FRPSUHHQGLGDHQWUHR/DUJR6mR)UDQFLVFRR/DUJRGH6mR%HQWRH GD3UDoDGD6pTXHIRUPDPR³WULkQJXORKLVWyULFR³ $SDUWHGDUHJLmRFHQWUDOGD&LGDGHLQFOXtGDQRXVRGDH[SUHVVmR ³&HQWUR +LVWyULFR´ RFXSDGD SRVWHULRUPHQWH H TXH FRUUHVSRQGH QD RXWUDH[WUHPLGDGHGR9LDGXWR6DQWD(¿JrQLDHGR9LDGXWRGR&Ki D RHVWHGRYDOHGR$QKDQJDED~ FRQFHQWUDPXPDTXDQWLGDGHEDVWDQWH FRQVLGHUiYHOGRVPDUFRVKLVWyULFRVGDFLGDGHGH6mR3DXORFRPRR 7HDWUR0XQLFLSDOD/DGHLUDGD0HPyULDD%LEOLRWHFD0XQLFLSDO0iULR GH$QGUDGHHD3UDoDGD5HS~EOLFDGHQWUHRXWURVUHFHEHR¿FLDOPHQWH D GHVLJQDomR GH ³&HQWUR 1RYR´ (VWH Vy SDVVD D UHFHEHU DWHQomR D SDUWLU GDV SULPHLUDV GpFDGDV GR VpFXOR ;; FRP D H[SDQVmR GD FLGDGHDOpP$QKDQJDED~RFXSDGRSHODFDPDGDPDLVDEDVWDGDGD VRFLHGDGH$&LQHOkQGLDID]GRHL[R6mR-RmR±3DLVVDQGXDSDVVDUHOD

101


0$3$0$5&26'2&(17521292 (/$%25$d­235Ï35,$

GDHOLWHSDXOLVWDQDSRUPXLWRVDQRVDWpDVXDGHFDGrQFLDQDGpFDGD GH  LPSXOVLRQDGD SHOD QRYD WUDQVIHUrQFLD GH FHQWUDOLGDGH GHVWD YH] SDUD D UHJLmR GD 3DXOLVWD FRPR IRL FLWDGR PDLV SURIXQGDPHQWH QRVFDStWXORVDQWHULRUHV 

9$/($1+$1*$%$Ò VDPSDRQOLQHFRPEU

35$d$'$5(3Ò%/,&$ VDPSDRQOLQHFRPEU

102 ESTAÇÃO MOVIMENTO


103


104 ESTAÇÃO MOVIMENTO


0$3$0$5&26'2&(17521292 (/$%25$d­235Ï35,$

2VHVSDoRVS~EOLFRVHRVPDUFRVGDiUHDDWHVWDPDXUEDQLGDGH GRFHQWURTXHWHPXPDYL]LQKDQoDSUHGLDOFDyWLFDQRSRQWRGHYLVWD YROXPpWULFRLPSODQWDo}HVGHVSULYLOHJLDGDVGHLQVRODomRHYHQWLODomR ± SRUpP VLWXDomR SULYLOHJLDGD GH KXPDQLGDGH GLYHUVLGDGH H YLWDOLGDGHePDUFDGDSHODPLVWXUDGHFODVVHVVyFLDVXVRVHFRQÀLWRV FDUDFWHUtVWLFRVGHTXDOTXHUJUDQGHGHPHWUySROHGRWHUFHLURPXQGR 2 VLVWHPD GH WUDQVSRUWH S~EOLFR GD UHJLmR p DEDVWHFLGR SRU WUrVOLQKDVGH0HWURDPDUHODYHUPHOKDHD]XOWHQGRHVWDo}HVGH LPSRUWDQWH GLVWULEXLomR GH ÀX[RV ORFDO ± (VWDomR 5HS~EOLFD OLQKD 9HUPHOKDHDPDUHOD (VWDomR$QKDQJDED~ OLQKDYHUPHOKD (VWDomR 6mR%HQWR OLQKDD]XO $VHVWDo}HVHVWmRDFHUFDGHPGR/DUJR GR3DLVVDQG~$OLQKDD]XOIRL$SULPHLUDOLQKDGHPHWU{LPSODQWDGDHP 6mR3DXOROLJDQGRDVUHJL}HV1RUWHH6XOGH6DQWDQDDR-DEDTXDUD 3DUD D /LQKD 9HUPHOKD VHQWLGR OHVWHRHVWH  XPD SROtWLFD PXLWR RXVDGDHPUHODomRjVLQWHUIHUrQFLDVXUEDQDVIRLDSURYDGD&RQVWUXomR GHREUDVUHODFLRQDGDVFRPDVPHGLGDVGHSODQHMDPHQWRXUEDQRIRUDP UHDOL]DGDVQDVSUDoDVGD6pHGD5HS~EOLFDQRVODUJRVGD0HPyULD GR$URXFKHHGH6DQWD&HFtOLDDOpPGDLPSOHPHQWDomRGHXPJUDQGH 7HUPLQDO,QWHUPRGDOGH3DVVDJHLURVHDFRQVWUXomRGR0HPRULDOGD $PpULFD/DWLQDQD=RQD2HVWHGDFLGDGH$LPSODQWDomRGDUHFHQWH OLQKD$PDUHODIRLXPSRXFRFRQWURYHUVDQDTXHVWmRGHDWHQGLPHQWR GHÀX[RVLPSRUWDQWHVGDFLGDGHPDVSRVVXLRSDSHOGHOLJDUDYHQLGDV LPSRUWDQWHVGDFLGDGH ,SLUDQJD&RQVRODomR5HERXoDVH)UDQFLVFR 0RUDWR  H WDPEpP FUX]D VRE R ULR 3LQKHLURV R VHX DOLQKDPHQWR DSUHVHQWDXPDLQWHUIHUrQFLDQRFRPSOH[RXUEDQR

105


0$3$862'262/2 GEGRAN SEM ESCALA

0$3$*$%$5,726 GEGRAN SEM ESCALA

106 ESTAÇÃO MOVIMENTO


3DUD D HVFROKD GRV ORWHV D VRIUHUHP LQWHUYHQo}HV QR SUHVHQWH WUDEDOKR IRL IHLWR XP OHYDQWDPHQWR GDV DQWLJDV H SULQFLSDLV VDODV GH FLQHPD TXH PDUFDUDP D &LQHOkQGLD SDXOLVWDQD $ DY 6mR -RmR IRL FRQVLGHUDGDRHL[RSULQFLSDOGHWDO³DFRQWHFLPHQWR´2HVSDoRItVLFRp FRPSRVWRSRUXPDVpULHGHORWHVTXHVHLQWHUOLJDPHWUDEDOKDPHPWUrV IUHQWHV$Y6mR-RmR$Y5LR%UDQFRH/DUJRGR3DLVVDQG~'HVWDFDVH DLQWHUYHQomRHUHIRUPXODomRGHSUpGLRVWRPEDGRVTXHVmRUHVXOWDGR GH GHVDFHUWRV GH XP XUEDQLVPR VREUH D LGHLD GR ORWH ± %XVFDVH D LQWHJUDomRWUDQVSRVLomRHQRYRVHVSDoRVGHFRQYLYrQFLD

Terreno. 2WHUUHQR YHUPDSD HVWiORFDOL]DGRHPIUHQWHDR/DUJRGR 3DLVVDQG~ D PDUJHP GD$YHQLGD 5LR %UDQFR DWUDYHVVDQGR D 5XD GR %RWLFiULRDWpFKHJDUHPGRLVSUpGLRVWRPEDGRVQD$YHQLGD6mR-RmR YHU PDSD 3DUDPDWHULDOL]DomRGRSURMHWRHVWmRSUHYLVWDVDRFXSDomR GHXPHVWDFLRQDPHQWRHSHTXHQRVORWHVFRPGRLVSDYLPHQWRVHRWpUUHR GHXPHGLItFLRWRPEDGR2HGLItFLRVWRPEDGRVpGHQSRTXHVLJQL¿FD ID]HUHP SDUWH GD UHVROXomR &2035(63   1tYHO GH SURWHomR  TXH FRUUHVSRQGH D EHQV GH JUDQGH LQWHUHVVH KLVWyULFR DUTXLWHW{QLFR SDLVDJtVWLFR GHWHUPLQDQGR D SUHVHUYDomR GH VXDV FDUDFWHUtVWLFDV H[WHUQDV  'HYH VHU OHYDGR HP FRQVLGHUDomR WDPEpP R WRPEDPHQWRGHiUHDVHQYROWyULDVDEHQVWRPEDGRV UDLRGHP WRGR R SURMHWRGHYHVHUVXEPHWLGRDSUHYLDDSURYDomRGR&2035(63 2 PHVPR HP VXD WRWDOLGDGH SHUWHQFH D XPD =RQD GH FHQWUDOLGDGH SRODUE YHUPDSD WHQGRFRH¿FLHQWHPtQLPRGHHPi[LPRGH UHFXRIURQWDOREULJDWyULRGHPHWD[DGHRFXSDomRPi[LPDGH 107


MAPA 07 GEGRAN

LOTE B

LOTE A

ÁREA TOTAL DE INTERVENÇÃO: LOTE A: 1470m² LOTE B: 2680m²

MAPA 08 http://www.capital.sp.gov.br/portalpmsp/homec.

108 ESTAÇÃO MOVIMENTO

TABELA 03 - de http://www.capit


e uso e ocupação do solo. tal.sp.gov.br/portalpmsp/homec.

GOOGLE STREET VIEW TODAS AS IMAGENS

109


P

R

O

G

R

A

M

5.2 Desenvolvimento do Programa.

O programa de necessidades surgiu na linha dos projetos de intervenção do centro citados anteriormente, que atrelam as intervençþes pontuais a revitalização de seu entorno atravĂŠs de uma lĂłgica mercadolĂłgica â&#x20AC;&#x201C; essas intervençþes sĂŁo atreladas a atividades culturais possibilitando mudanças no plano urbano e social. Tendo isso em vista foi levado tambĂŠm em consideração os programas culturais previstos pelo atual governo que estĂŁo no âmbito de: difusĂŁo e DFHVVRSROtWLFDVGHIRUPDomRLQIRUPDomRFRPXQLFDomRHSRUÂżPIRPHQWRDFULDomRHDUWtVWLFDHFXOWXUDORTXHVLJQLÂżFDLQVWDXUDomRGH novos centros culturais, criação de centros de referĂŞncia que estimulem a cultura local. Dentro desses espaços estabelecer um prograPDGHRÂżFLQDVFXUVRVZRUNVKRSVHDWHOLrVFRQWtQXRVRXLWLQHUDQWHV Para a viabilização dos mesmo o governo pretende implementar um IXQGRPXQLFLSDOGHIRPHQWRDFXOWXUDTXHSRVVDFRRUGHQDUHXQLÂżFDU DVOLQKDVGLVSHUVDVGHÂżQDQFLDPHQWRPXQLFLSDO TXDODIRQWHGHVWD informação) Em segundo plano apareceu o tema Cinema, como forma de nostalgia, a antiga Cinelândia, que se demonstrou muito importante para a formação urbana e estĂŠtica da ĂĄrea. Tendo essas questĂľes em vista, propĂľe-se um edifĂ­cio que abrigue programas relacionados com cinema.

110 ESTAĂ&#x2021;Ă&#x192;O MOVIMENTO

A


1.CINEMATECA: 6 SALAS DE PROJEÇÃO COM 35M² CADA. ACERVO:275M² CAFÉ:40M² 2. SALAS DE AULA : BANHEIROS: 6$/$6'($8/$&00ð 325$1'$5

3. APOIO PROFESSORES: 250M² BANHEIRO SALA DE PROFESSORES RECEPÇÃO ESTAR

6.BIBLIOTECA ACERVO: 600M² SALAS DE ESTUDO: 125M² MESAS DE ESTUDO: 125M² BANHEIROS:60M² 7.CINEMA 7 SALAS DE CINEMA COM 215M² CADA:1500M² BANHEIROS: 215M² BILHETERIA: 55M² FOYER: 650M² LANCHONETES: 50M² APOIO: 105M² VESTIÁRIO FUNCIONÁRIOS:105M²

4. MUSEU EXPOSIÇÃO GRATUITA 2 AUDITÓRIOS DE 175M² BANHEIROS:30M² SALA DE CINEMA “ABERTA”: 125M²

111


P

A

R

T I

D

O

5.3 Partido arquitetônico  2 SDUWLGR GR REMHWR SURSRVWR LQLFLDVH QD DQiOLVH ¿OPtWLFD GHFRPSRQGRRHOHPHQWRHVVHQFLDOGRFLQHPDR¿OPH3DUWLQGRGHVWHSUHVVXSRVWR¿OPHQDGDPDLVpTXHDFRQVWUXomRGHXPDLOXVmR FULDGDSHODFRRUGHQDomRFrQLFDGHOX]HVSDoRHPRYLPHQWR VRP Ê opcional), que se materializa atravÊs da projeção.  1D DUTXLWHWXUD D LQWHUDomR HQWUH HVWHV SDUkPHWURV GH¿QH como o indivíduo percebe e se relaciona com o espaço. Estes devem ser entendidos como integradores do espaço, seu efeito estå sendo projetado atravÊs de sequências de movimento humano que se desdobram em multicamadas. Para tanto o partido busca a sobreposição de duas discipliQDVUHDOLGDGHH¿FomRLOXVmRHH[SHULrQFLDUHDO¹GHPDQHLUDTXH a arquitetura se torne cenårio e o cenårio a arquitetura e os mesmos se relacionem com a paisagem urbana de diversas maneiras FRPRDVPXOWLFDPDGDV2SDSHOGHFDGDHOHPHQWRVHGH¿QHSHODV diferentes perspectivas, criando o real e o irreal. Na pluralidade do centro histórico, o edifício adotaria muitas faces de cada ponto de vista, assim, cria em um diålogo constante com os seus arredores.

112 ESTAĂ&#x2021;Ă&#x192;O MOVIMENTO


 )D]SDUWHGRSDUWLGRWDPEpPDEXVFDGHXPHGLItFLRH[WUHPDmente urbano, a urbanidade como um espaço de todos e que seja altamente convidativo. Além de procurara também de uma relação LQWHQVDH[WHUQRLQWHUQRQDVKRUDVSRVVtYHLV  A frase “Em qualquer parte da cidade cinema é a porta que se abre para o mundo” foi de grande inspiração para o desenvolvimento da volumetria do projeto, ele precisava se elevar do plano da cidade para que a mesma se tornasse pano de fundo das aberturas do ediItFLR±GHIRUPDTXHDFLGDGHVHWRUQDULDR¿OPHSDVVDQGRSDUDTXHP estivesse dentro do edifício.

113


1114 11 4 EESTAÇÃO S AÇÇÃO ST ÃO M MOVIMENTO OVIMEN OV IMEN IM NTO TO


IMPLANTAÇÃO S.ESC

115


PLANTA TÉRREA S. ESC

116 ESTAÇÃO MOVIMENTO


D E S E N H O

A R Q U I I T E T Ô N I C O

ELEVAÇÃO ENTORNO S. ESC

ELEVAÇÃO S. ESC

117


ELEVAÇÃO ESC MOVIMENTO 118S.ESTAÇÃO


10

PRIMEIRO PAVIMENTO S. ESC

CORTE ENTORNO S. ESC

119


120 ESTAÇÃO MOVIMENTO


121


CORTE A S. ESC

122 ESTAÇÃO MOVIMENTO


AMPLIAÇÃO 01

123


ELEVAÇÃO S. ESC

ELEVAÇÃO S. ESC

CORTE

C

S. ESC

124 ESTAÇÃO MOVIMENTO


125


CORTE

D

S. ESC

126 ESTAÇÃO MOVIMENTO


ISOMÉTRICA S. ESC

127


CORTE B S. ESC

128 ESTAÇÃO MOVIMENTO

B


CORTE E S. ESC

129


02

AMPLIAÇÃO

AMPLIAÇÃO

S. ESC

S. ESC

130 ESTAÇÃO MOVIMENTO


14

13

AMPLIAÇÃO S. ESC

131


132 ESTAÇÃO MOVIMENTO


B I B L I O G R A F

I

A

LIVROS: $1(//,5/  $$UTXLWHWXUDGH&LQHPDVQD&LGDGHGH6mR 3DXOR6mR'LVVHUWDomR 0HVWUDGR 8QLYHUVLGDGH(VWDGXDOGH&DPSLnas. $1(//,5/  $UTXLWHWXUDHFLGDGHQDREUDGH5LQR/HYL6mR Paulo: Faculdade de Arquitetura e Urbanismo, Universidade de SĂŁo Paulo. $1(//,5/  5LQR/HYLDUTXLWHWXUDHFLGDGH6mR&DUORV63 Romano Guerra Editora. CANDIDO, ROLNIK, NAKANO Dinâmicas dos subespaçþs da ĂĄrea centraL de SĂŁo Paulo. SĂŁo Paulo. .$5$%-  3ROtWLFDV&XOWXUDLVH1HJyFLRV8UEDQRV$LQVWUXmentalização da cultura na revitalização do centro de SĂŁo Paulo. SĂŁo Paulo. 0(<(553  0HWUySROHH8UEDQLVPR6mR3DXORDQRV SĂŁo Paulo: Faculdade de Arquitetura e Urbanismo da Universidade de SĂŁo Paulo [tese]. 1OSEK9  3UDoDGDV$UWHV6mR3DXOR$]RXJXH(GLWRULDO 6$172523)  $UHODomRGDVDODGHFLQHPDFRPRHVSDoR urbano em SĂŁo Paulo: do provinciano ao cosmopolita. SĂŁo Paulo: Faculdade de Arquitetura e Urbanismo da Universidade de SĂŁo Paulo [Tese]. TOLEDO, Benedito Lima de. Prestes Maia e as origens do urbanismo moderno. SĂŁo 3DXOR(PSUHVDGDV$UWHV MARICATO, ErmĂ­nia. MetrĂłpole na periferia do capitalismo â&#x20AC;&#x201C; desigualdade, ilegalidade HYLROrQFLD6mR3DXOR+XFLWHF 133


MAIA, Francisco Prestes. Estudo de um plano de avenidas para a cidade de SĂŁo 3DXOR6mR3DXOR0HOKRUDPHQWRV CHARNEY, Leo e SCHWARTZ, Vanessa R. O Cinema e a invenção da vida moderna. Tradução de Regina Thompson. SĂŁo Paulo: Cosac & Naify Ediçþes, 2001. CAMPOS, Candido. Malta. Os rumos da cidade: urbanismo e modernização em SĂŁo Paulo. SĂŁo Paulo: Editora SENAC SĂŁo Paulo, 2002. SIMĂ&#x2022;ES, InimĂĄ Ferreira. Salas de Cinema em SĂŁo Paulo. Secretaria de Estado da Cultura de SĂŁo Paulo, Secretaria Municipal de Cultura de SĂŁo PauOR6mR3DXOR $%17 $VVRFLDomR%UDVLOHLUDGH1RUPDV7pFQLFDV 1%5Âą 6DtGDVGHHPHUJrQFLDHPHGLItFLRV%UDVLO$%17 ASSOCIAĂ&#x2021;Ă&#x192;O VIVA O CENTRO. SĂŁo Paulo Centro XXI: entre +LVWyULDH3URMHWR6mR3DXOR SILVA, Helena Menna B. Habitação no Centro de SĂŁo Paulo: como YLDELOL]DUHVVDLGpLD" GRFXPHQWRSUHSDUDWyULR 6mR3DXOR /DE+DE)$8863 RUJ  LEIS: 6­23$8/2'HFUHWR/HLQRGHGHDJRVWRGH5HJXODmenta as construçþes na avenida Ipiranga e dĂĄ outras providĂŞncias. Anais da Câmara Municipal de SĂŁo 3DXOR63S 6­23$8/2'HFUHWR/HLQRGHGHPDLRGH'LVS}H sobre regulamentação especial de construçþes na zona central, altera o perĂ­metro desta, e dĂĄ outras


SURYLGrQFLDV$QDLVGD&kPDUD0XQLFLSDOGH6mR3DXOR63 p. 32-36. 6­23$8/2$WRQRGHGHVHWHPEURGH$SURYDR plano de alargamento da rua Ipiranga e dĂĄ outras providĂŞncias. Anais da Câmara Municipal de SĂŁo Paulo, 63S SITES:   %UDVLODUTXLWHWXUDGLVSRQtYHOHPKWWSZZZEUDVLODUTXLWHWXra.com> Acesso em: 20 nov. 2013   DUFKGDLO\GLVSRQtYHOHPKWWSZZZDUFKGDLO\FRP!DFHVso em: 20 nov. 2013   FLQHPDWHFD%UDVLOHLUDGLVSRQtYHOHPKWWSZZZFLQHPDWHca.gov.br/ > Acesso em: nov. 2013   VDODVGHFLQHPDGHVmRSDXORKWWSVDODVGHFLQHPDdesp2.blogspot.com.br/ > Acesso em: nov. 2013   ,QYHQWiULRGRVHVSDoRVGHVRFLDELOLGDGHFLQHPDWRJUiÂżFDQD FLGDGHGHVmRSDXORGLVSRQtYHOHPKWWSZZZ arquiamigos.org.br> Acesso em: nov. 2013   FLQHPDV ,PDJHQVGLVSRQtYHOHPODQDFDUODVRXVDEORJVpot.com.br> Acesso em: nov. 2013   SUHIHLWXUDGHVmRSDXORGLVSRQtYHOHPKWWSZZZFDSLWDO sp.gov.br/portalpmsp/homec.jsp> Acesso em: nov. 2013   9RJXHFDVDGLVSRQtYHOHPKWWSFDVDYRJXHJORERFRP! Acesso em: nov. 2013   VDPSDRQOLQHGLVSRQtYHOHPVDPSDORQOLQHFRPEU!DFHVso em: nov. 2013art   XV-7[QX9GLVSRQtYHOHPKWWSZZZVDRMXGDVQXEORJJHU com.br> Acesso em: nov. 2013   9LWUXYLXVGLVSRQtYHOHPZZZYLWUXYLXVFRPEU!DFHVVR em: nov. 2013 2%6(59$d­2 72'$6 $6 ,0$*(16 6(0 )217( , QUE FAZEM PARTE DA DIAGRAMAĂ&#x2021;Ă&#x192;O DESTE TRABALHO )25$0 5(,T5$'$6 '2 LIVRO DE INIMĂ SIMĂ&#x2022;ES

TFG ESTAÇÃO MOVIMENTO  

Trabalho final de graduação de Bi Caporale, sobre as salas de cinema de são paulo.

Read more
Read more
Similar to
Popular now
Just for you