Page 1

EUROPEAN SHAVER CATALOGUE

More for your money.. Always!


WE DEVELOP AND MANUFACTURE SHAVERS

CONCEIVED TO SIMPLY PROVIDE CONSUMERS WITH A

GOOD

SHAVE

. NOT RIP THEM OFF.


SHAVERS

2

in Europe, USA and Brazil(1)

OR

E T HA

40

N

SHAVERS BRAND

M

IN NUMBERS

years

3

of EXPERTISE

FACTORIES all around the world

100%

30

VISUAL OR TECHNICAL

TESTS

throughout the production process

Of BIC® SHAVERS sold in Europe are also

MANUFACTURED ON THE CONTINENT (France and Greece).

(1) In the non-refillable shaver market in volume and value. Source IRI – Global (USA + total Europe + Brazil) - 2014


5 GOOD REASONS

TO CHOOSE BIC Every day(1), all over the world, 12 million BIC® shavers are chosen by consumers. If BIC® shavers continue to conquer the world more than 40 years after their inception, it is because quality and innovation are number one priorities for us.

1

2

IN-HOUSE PRODUCTION

PRECISED AND COMFORTABLE SHAVE

BIC has an integrated production process, - designing and developing much of its own machinery – with state-of-the-art R&D and global design center for continuous innovation, and guarantees its shaver quality by controlling 100% of blades, mold components and finished goods.

The angle of the blade on the skin, the position of the blade on the shaver’s head, the distance between each blade, the moveable blade technology in BIC® Flex shavers, the micron precision that goes into these details is what makes BIC® shaving so comfortable.

3

A SHAVER FOR EVERY NEED

BIC continuously develops its technology and offers today a wide range of shavers for men and women. And in order to meet consumer expectations, BIC relies on various consumers’ researches.

4 SUSTAINABLE COMMITMENT All BIC shaver factories are certified ISO 14001. Also, BIC reduces the environmental impact of its manufacturing activities and optimizes its shavers’ packaging by putting at least 5 products into pouches for 71% of the shaving products in Europe.

(1) based on 220 days (2) based on an average frequency of shave

5 BEST VALUE FOR MONEY BIC® shavers: 40 years of innovation for an ever increasing & long-lasting shaving performance, always at a fair price. For example, BIC® Flex 3 can be used up to 17 shaves.(2)

17

SHAVES


6 1 0 2 Y R A M M SU

MALE RANGE

FEMALE RANGE

ASTOR® RANGE

PROMOTIONS

FOAMS & GELS

MALE RANGE

FEMALE RANGE

BIC® 1.............................................................. 14

BIC® CLASSIC LADY................................... 62

BIC® 1 SENSITIVE........................................ 16

BIC® TWIN LADY......................................... 64

BIC® 2 SENSITIVE....................................... 18

BIC® COMFORT 2 LADY............................ 66

BIC® 2 SENSITIVE GREEN......................... 20

BIC® PURE 3® LADY.................................... 68

BIC® BILAMA DUE...................................... 22

BIC® PURE 3® LADY PINK EDITION .................. 70

BIC® COMFORT 2........................................ 24

BIC® FLEXI* LADY....................................... 72

BIC® 3 SENSITIVE....................................... 26

BIC® MISS SOLEIL® .................................... 74

BIC® 3 ACTION............................................ 28

BIC® MISS SOLEIL® COLOUR COLLECTION .......... 76

BIC® COMFORT 3® PIVOT......................... 30

BIC® SOLEIL® LADY.................................... 78

BIC® FLEX 3.................................................. 32

BIC® SOLEIL® SCENT® .............................. 80

BIC® FLEX 03 CONTROL........................... 34

BIC® SOLEIL® BELLA® .............................. 82

BIC® 4 FLEX................................................. 36

BIC® SOLEIL® EASY.................................... 84

BIC® FLEX 3 COMFORT............................. 38

BIC® SOLEIL® FLEX & EASY..................... 86

BIC® FLEX 4 COMFORT............................. 40 BIC® FLEX 3 EASY...................................... 42

* Shaver with flexible technology

BIC® EASY..................................................... 44 BIC® EXTRA LIFE*....................................... 46 BIC® METAL.................................................. 48

ASTOR® RANGE

BIC® BODY.................................................... 50 BIC® CHROME PLATINUM......................... 52

ASTOR® DOUBLE EDGE BLADE.............. 92 ASTOR® 2 BLADES NORMAL................... 94 ASTOR® 2 BLADES SENSITIVE................ 96

* Long duration pack


PROMOTIONS BIC® 1 SENSITIVE................................... 100 BIC® 2 SENSITIVE.................................. 101

BIC® SOLEIL® SCENT® ......................... 113 BIC® SOLEIL® BELLA® .......................... 113 BUSINESS OPPORTUNITY................... 114 SAMPLE (NO EAN)................................ 115

BIC® COMFORT 2................................... 102 BIC® 3 SENSITIVE.................................. 103 BIC® 3 ACTION....................................... 104 BIC® COMFORT 3 PIVOT...................... 104 BIC® FLEX 3............................................. 105 BIC 4 FLEX............................................ 106 ®

BIC FLEX 3 COMFORT........................ 107 ®

BIC FLEX 4 COMFORT........................ 107 ®

BIC EASY................................................ 108 ®

BIC FLEX 3 EASY................................. 108 ®

BIC METAL............................................. 109 ®

ASTOR 2 BLADES NORMAL.............. 109 ®

BIC® TWIN LADY.................................... 110 BIC® PURE3® LADY................................ 110 BIC® FLEXI* LADY.................................. 111 BIC® SOLEIL® LADY............................... 111 BIC® MISS SOLEIL® ............................... 112 BIC® MISS SOLEIL® COLOUR COLLECTION ..... 112 BIC® SOLEIL® EASY............................... 112

FOAMS & GELS BIC® FOAM MOUSSE................................. 118 BIC® COMFORT FOAM CLASSIC............ 119 BIC® COMFORT FOAM SENSITIVE........ 120 BIC® COMFORT GEL FRESH.................... 121 BIC® COMFORT GEL SENSITIVE............ 122 BIC® SOLEIL® LADY GEL PINK............... 123 BIC® SOLEIL® LADY GEL GREEN........... 124 TRAVEL SIZE.............................................. 125


t

ar

Sm

Irr ev er an t

CH

HI

W BI C AN

M E

AR

YO U?

In ge ni ou s


MALE RANGE BIC® 1......................................................................................... 14 BIC® 1 SENSITIVE................................................................... 16 BIC® 2 SENSITIVE.................................................................. 18 BIC® 2 SENSITIVE GREEN.................................................... 20 BIC® BILAMA DUE................................................................. 22 BIC® COMFORT 2................................................................... 24 BIC® 3 SENSITIVE.................................................................. 26 BIC® 3 ACTION....................................................................... 28 BIC® COMFORT 3® PIVOT.................................................... 30 BIC® FLEX 3............................................................................. 32 BIC® FLEX 03 CONTROL...................................................... 34 BIC® 4 FLEX............................................................................ 36 BIC® FLEX 3 COMFORT........................................................ 38 BIC® FLEX 4 COMFORT........................................................ 40 BIC® FLEX 3 EASY................................................................. 42 BIC® EASY................................................................................ 44 BIC® EXTRA LIFE*.................................................................. 46 BIC® METAL............................................................................. 48 BIC® BODY............................................................................... 50 BIC® CHROME PLATINUM.................................................... 52

*Long duration pack


MALE RANGE

WET SHAVING IS THE BIGGEST CATEGORY IN THE MEN’S “PERSONAL CARE” UNIVERSE 40%

“Wet Shaving” is clearly the principal category of this universe

31%

… bringing 11% of complementary purchases on related categories

8%

8%

Razors and Deodorants Pre-Shave Bath & Blades Shower

5%

5%

3%

Skin Care Hair Care

Post Shave

Source: Value Sales – France 2014 - Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Many new behaviours do exist… instead of the usual clean shave

They do not always fully shave their facial hair

60%

of men are grooming other areas of their bodies

With behavioural changes, the old category growth recipe is not working anymore and the total market is declining… 1800 1600 1400 1200 1000 800 600 400 200 0

Even Hipsters shave some part of their body / face

Over the last few years more and more consumers have been choosing disposables Volume sales in M units

Volume sales

+24%

1 500

-6%

Value sales

BUT

in value

-5%

DISPOSABLES

1 000 SYSTEMS

500

in volume

0

1997 1998 1999 2000 2001 2002 2003 2006 2007 2008 2009 2010 2011 2012 2013 2014

Source: Wet shaving excl. double edge, Nielsen data, EU 4 (France, Germany, Italy, Spain), MAT DEC-14

1997

1999

2001

2003

2007

2009

2011

-35% 2013

Source: Nielsen data - EU4 (France, Germany, Italy, Spain), MAT DEC-14

THE MALE SHAVING CATEGORY CAN GROW SUBSTANTIALLY IF WE RE-THINK THE WAY WE APPROACH IT!

1

2

3

GENERATE HIGHER VALUE PER TRIP IN A DIFFERENT WAY

OFFER A LARGER REPERTOIRE

RECRUIT NEW SHOPPERS DIFFERENTLY

We can generate this additional value on products other than system razors (as it was the case in the past)

Offer shoppers a larger repertoire of products purchased depending on type of usage

Better approach new shopper target groups

€€€ €€€ 10


6 GROWTH DRIVERS

MR

. BA

S IC

UPGRAD

E

TO FURTHER DEVELOP THE MALE WET SHAVING MARKET

Upgrade basic shaver shoppers (1 & 2-blade disposables) to buy 3-blade shavers

EMENT

S AL U ER ENG OY

AG

Encourage loyal shaver shoppers to buy larger packs in order to consume more

L BU Y

NGSTERS’

F

ST IR

EK E SE

RS

Propose standard 3-blade shopper to buy more premium disposable shavers

MP

ANION

ELERS’

CO

E PR

MIUMNESS

U YO

Convince young people who are looking for their first shaver to buy at least a 3-blade shaver

E-SHOPPER

AV TR

Trigger system shaver shoppers to buy premium disposable shavers as a complementary purchase

ION LUT SO

Offer shaver shoppers to buy premium disposable blade shavers via the internet

STARTING IN 2016 WITH SEVERAL MARKETING INITIATIVES

ON OUR 2 MAIN PILLARS: BIC® 3 & BIC® FLEX

11


THE IDEAL UPGRADE OPTION TO 3 BLADES

UPGRADE MR BASIC New back of pack transparency to encourage trial and trigger purchases

Communication on 3 blades for the price of 2

n2

is better tha

Sample to recruit new buyers and develop penetration

Targeted couponing

1.50€

LOYAL USER ENGAGEMENT Duplicate BIC 3 with bigger packs And various promotional packs P4 Standard

P8 Standard

P12 Value pack

YOUNGSTERS’ FIRST BUY Use BIC® 3 Action Sample to recruit new buyers and develop penetration

12

Point of Sales Materials


BRING VALUE TO THE MARKET DEMOCRATIZE TECHNOLOGY

PREMIUMNESS SEEKERS Push product trial thanks to in-store visibility

© Ronan Merot

Consumer ads: Surprisingly smooth glide

es

3

sp rin ad g-mo ted bl un

Surprisingly Smooth Glide © Ronan Merot

More for your money !

es

3

sp rin ad g-mo ted bl un

Surprisingly Smooth Glide © Ronan Merot

More for your money !

es

3

sp rin ad g-mo ted bl un

Surprisingly Smooth Glide more for your money

210x297_Masters_Bic_5_TS.indd 1

03/03/14 12:25

Increase visibility & Use Surprisingly smooth glide campaign in store Samples to encourage product trial

TRAVELER’S COMPANION Available in traveler’s format to trigger impulse purchases

A traveler’s kit

13


E

G N A R S S E C C A E MAL

1-BLADE SHAVER

FOR NORMAL SKIN

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel blade with polymeric and chrome covering Close shave

Fixed head

White coloured, grooved, polystyrene handle Easy to handle and use

Key market data 5 shavers sold out of 100 are a BIC® 1 on a total male disposable market*. It has the highest loyalty rate in volume among male disposable shavers in France, UK and Greece***. It is the N°1 choice single blade male disposable shaver in Europe**.

14

Points of differentiation BIC’s iconic shaver: the 1st one-piece shaver launched in 1975. It has a single blade to avoid hair clogging.

Sources: *Nielsen Total Europe 15 countries -Volume unit sales - Male disposable market - MAT end DEC 14. **Nielsen Total Europe 15 countries - Volume unit sales – 1-blade male disposable market - MAT end DEC 14. ***Nielsen CPS France, UK, Greece – Volume Loyalty rate – Men disposable shavers - MAT ending APR 14.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® 1 POUCH OF 5 GENCOD

DESIGNATION

5 BIC® 1 EU 5 BIC® 1 EU

NEW

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

912 437 838 517

3086125705027 3086125705027

03086129124374 03086128385172

20 40

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

931 528

3086123399310

03086129315284

20

BIC® 1 POUCH OF 6 GENCOD

DESIGNATION

6 BIC® 1 EU

LP: 0.99 €

LP: 1,19 €

BIC® 1 POUCH OF 10 GENCOD

LP: 1,85 €

DESIGNATION

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

10 BIC® 1 EU

912 438

3086125705126

03086129124381

20

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

802 243

3086123287013

03086128022435

1000

BIC® 1 BULK OF 1000 GENCOD

DESIGNATION

1000 BIC® 1 EU

15


E

G N A R S S E C C A E MAL

1-BLADE SHAVER

BIC’S ICONIC SHAVER

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel single blade with polymeric and chrome covering For a close shave

Specially designed blade geometry Adapted to sensitive skin

Fixed head

Orange polystyrene handle Easy to handle and use

Key market data 5 shavers sold out of 100 are a BIC® 1 on a total male disposable market*. It has the highest loyalty rate in volume among male disposable shavers in France, UK and Greece***. It is the N°1 choice single blade male disposable shaver in Europe**.

16

Points of differentiation BIC’s iconic shaver: the 1st one-piece shaver launched in 1975. It has a single blade to avoid hair clogging.

Sources: *Nielsen Total Europe 15 countries -Volume unit sales - Male disposable market - MAT end DEC 14. **Nielsen Total Europe 15 countries - Volume unit sales – 1-blade male disposable market - MAT end DEC 14. ***Nielsen CPS France, UK, Greece – Volume Loyalty rate – Men disposable shavers - MAT ending APR 14.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® 1 SENSITIVE POUCH OF 5 GENCOD

DESIGNATION

LP: 0.99 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

838 521 834 610

3086125705010 3086125705010

03086128385219 03086128385219

40 40

5 BIC® 1 Sensitive EU 5 BIC® 1 Sensitive MEA

BIC® 1 SENSITIVE POUCH OF 10 GENCOD

DESIGNATION

LP: 1.85 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

838 702 838 523 928 772 878 814

3086125705119 3086125705119 3086123361973 3086126636474

3086128387022 03086128385233 03086129287727 03086128788140

10 20 20 20

10 BIC® 1 Sensitive FR 10 BIC® 1 Sensitive EU 10 BIC® 1 Sensitive MIF FR 10 BIC® 1 Sensitive GR

BIC® 1 SENSITIVE POUCH OF 12 GENCOD

DESIGNATION

LP: 2,22 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

928 770

3086123395053

03086129287703

20

12 BIC® 1 Sensitive EU

BIC® 1 SENSITIVE BULK OF 1000 GENCOD

DESIGNATION

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

802 244

-

03086128022442

1000

1000 BIC® 1 Sensitive EU

ALTERNATIVE CHANNELS

BIC® 1 SENSITIVE HANGING CARD OF 36 GENCOD

DESIGNATION

36 BIC®1 Sensitive Group 1 EU 36 BIC®1 Sensitive Group 2 EU

EUROPEAN CODE

920 134 920 135

EAN SKU

LP: 7,13 €

EAN OUTER

3086126610085 03086128746898 3086126610085 03086128746898

OUTER

4 4

17


E

G N A R S S E C C A E MAL

2-BLADE SHAVER

FOR PRECISION

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel twin blades with polymeric and chrome covering Close shave

Narrow and fixed razor head Reaches sensitive areas with precision

Soft

er

a sh ve*

Orange polystyrene handle Easy to handle and use Longer, for a better grip and shaving control

Key market data The 2-blade segment represents 64.6% of the male disposable market in volume**.

Points of differentiation A very good value for money shaver on the male 2-blade one-piece segment.

Sources: *vs. previous blades. **Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - MAT end DEC 14.

18


A

LOGISTICAL DAT

STANDARD PACKS

BIC® 2 SENSITIVE POUCH OF 5 GENCOD

DESIGNATION

5 BIC® 2 Sensitive EU

LP: 1,62 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

838 528

3086126674704

03086128385288

20

BIC® 2 SENSITIVE POUCH OF 10 GENCOD

DESIGNATION

10 BIC® 2 Sensitive EU 10 BIC® 2 Sensitive EU

LP: 3,13 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

838 530 838 531

3086126674735 3086126674735

03086128385301 03086128385318

20 10

BIC® 2 SENSITIVE BULK OF 1000 GENCOD

DESIGNATION

1000 BIC® 2 SENSITIVE MEA

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

838 532

-

03086128385325

1 000

ALTERNATIVE CHANNELS

BIC® 2 SENSITIVE HANGING CARD OF 36 GENCOD

DESIGNATION

36 BIC® 2 Sensitive Group 1 EU 36 BIC® 2 Sensitive Group 2 EU

LP: 11,66 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8671262 8671263

3086126693057 3086126693057

03086128671268 03086128671268

4 4

19


E

G N A R S S E C C A E MAL

2-BLADE SHAVER

FOR PRECISION

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel twin blades with polymeric and chrome covering Close shave

Narrow and fixed razor head Reaches sensitive areas with precision

Soft

er

a sh ve*

Green polystyrene handle Easy to handle and use Longer, for a better grip and shaving control

Key market data The 2-blade segment represents 64.6% of the male disposable market in volume**.

Points of differentiation A very good value for money shaver on the male 2-blade one-piece segment.

Sources: *vs. previous blades. **Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - MAT end DEC 14.

20


A

LOGISTICAL DAT

STANDARD PACKS

BIC® 2 SENSITIVE POUCH OF 5 GENCOD

DESIGNATION

5 BIC® 2 Sensitive Green EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8221122

3086127501061

03086128221128

20

BIC® 2 SENSITIVE POUCH OF 10 GENCOD

DESIGNATION

10 BIC® Sensitive Green EU

LP: 1,62 €

LP: 3,13 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8221082

3086127501115

03086128221081

20

21


E

G N A R S S E C C A E MAL

2-BLADE SHAVER

FOR NORMAL SKIN

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel twin blades with polymeric and chrome covering Close shave Soft

er

a sh ve*

Fixed head

Blue coloured, grooved, polystyrene handle Easy to handle and use

Key market data The 2-blade segment represents 64.6% of the male disposable market in volume**.

Points of differentiation A very good value for money shaver on the male 2-blade segment.

Sources: *vs. previous blades. **Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - MAT end DEC 14.

22


A

LOGISTICAL DAT

STANDARD PACKS

BIC® BILAMA DUE POUCH OF 5 GENCOD

DESIGNATION

5 BIC® Bilama Due EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

899 412

8002930008301

03086128994121

20

BIC® BILAMA DUE POUCH OF 10 GENCOD

DESIGNATION

10 BIC® Bilama Due EU

LP: 1,45 €

LP: 2,75 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

899 413

8002930806006

03086128994138

20

23


E

G N A R S S E C C A E MAL

2-BLADE SHAVER

LARGE LUBRICATING STRIP

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel twin blades with polymeric and chrome covering Close shave Large lubricating strip with aloe vera, vitamin A and E Great smoothness for a comfortable shave

Soft

er

a sh ve*

Fixed and narrow head To reach sensitive areas more easily

Non-slip polystyrene handle Better grip and shaving control

Key market data The 2-blade segment represents 64.6% of the male disposable market in volume**.

Points of differentiation A premium 2-blade shaver with a large lubricating strip for a comfortable shave.

Sources: *vs. previous blades. **Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - MAT end DEC 14.

24


A

LOGISTICAL DAT

STANDARD PACKS

BIC® COMFORT 2 POUCH OF 5 GENCOD

LP: 2,22 €

DESIGNATION

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

5 Comfort 2 EU

838 535

3086127500163

03086128385356

20

BIC® COMFORT 2 POUCH OF 10 GENCOD

DESIGNATION

10 Comfort 2 MEA 10 Comfort 2 EU

LP: 4,30 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

838 703 838 536

3086127500170 3086127500170

03086128387039 03086128385363

12 20

BIC® COMFORT 2 BULK OF 1000 GENCOD

DESIGNATION

1000 Comfort 2 EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8016238

3086127501450

03086128016236

1 000

ALTERNATIVE CHANNELS

BIC® COMFORT 2 HANGING CARD OF 24 GENCOD

DESIGNATION

24 Comfort 2 Group 1 EU 24 Comfort 2 Group 2 EU

LP: 10.66 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8671322 8671323

3086126605173 3086126605173

03086128671329 03086128671329

4 4

25


E

G N A R S S E C C A E MAL

3-BLADE SHAVER

SOFTER SHAVE

PRODUCT FEATURES CONSUMER BENEFITS Triple-blade shaver technology with polymeric and chrome covering Close and smooth shave Soft

er

a sh

Fixed head

(1)

ve

Lubricating strip with aloe vera and vitamin E Great smoothness

Curved handle design with non-slip ridges Better grip and shaving control

Key market data BIC速 3 is the 3rd platform on the 3-blade male segment with 15.9% of volume MS(2). BIC速 3 platform shows a volume growth of +15.1% vs. last year(2).

26

Points of differentiation The most accessible price among 3 blade branded male disposable shavers(3). A superior shaving performance vs. premium 2-blade male disposable shavers(4)(5). A closer and quicker shave(6). 1 shaver delivers up to 1 month of good shave(7).

Sources: (1) vs. previous blades. (2) Nielsen Total Europe 15 countries - Volume unit sales - 3-blade male disposable market - MAT end DEC 14. (3) Nielsen Total Europe 15 countries - Average price - 3-blade male disposable market - MAT end DEC 14. (4) Consumer use test BIC3 vs Gillette Blue 2 plus - JULY 2012. (5) Consumer use test BIC 3 vs Gillette Blue 2 and Gillette 2 - MAY 2013. (6) Consumer use test vs BIC 2 blades JUN 2012. (7) Based on average frequency of use.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® 3 SENSITIVE POUCH OF 2 GENCOD

DESIGNATION

2 BIC® 3 EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

889 701

3086123221673

03086128897019

20

BIC® 3 SENSITIVE POUCH OF 4 GENCOD

DESIGNATION

4 BIC® 3 NO TRAY EU 4 BIC® 3 NO TRAY EU 4 BIC® 3 SENSITIVE NO TRAY EE

DESIGNATION

8 BIC® 3 NO TRAY EU

LP: 2,55 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

872 906 872 902

3086126691862 3086126691862

03086128729068 03086128729020

10 20

8729022

3086126691862

03086128729020

20

BIC® 3 SENSITIVE POUCH OF 8 GENCOD

LP: 1,28 €

LP: 4,92 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

872 874

3086126692586

03086128728740

20

BIC® 3 SENSITIVE BULK OF 850 GENCOD

DESIGNATION

850 BIC® 3 BULK EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

884 956

3086123203174

03086128849568

850

ALTERNATIVE CHANNELS

BIC® 3 SENSITIVE DOUBLE BLISTER CARD GENCOD

LP: 1,28 €

DESIGNATION

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

2 BIC®3 G2 EU

897 836

3086123293427

03086128978367

48

BIC® 3 SENSITIVE HANGING CARD OF 24 GENCOD

DESIGNATION

24 BIC®3 Group 1 EU 24 BIC®3 Group 2 EU

LP: 15,30 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8671272 8671273

3086126693231 3086126693231

03086128671275 03086128671275

4 4

27


E

G N A R S S E C C A E MAL

3-BLADE SHAVER

QUICKER SHAVE(1)

PRODUCT FEATURES CONSUMER BENEFITS Triple-blade shaver technology with polymeric and chrome covering Close and smooth shave

Fixed head

Double lubricating strip with Aloe Provides extra glide for a quicker shave(1)

Extra glide

Curved handle design with non-slip ridges Better grip and shaving control

Key market data BIC速 3 is the 3rd platform on the 3-blade male segment with 15.9% of volume MS(2). BIC速 3 platform shows a volume growth of +15.1% vs. last year(2).

28

Points of differentiation A superior shaving performance vs. premium 2-blade male disposable shavers(3) (4). A closer and quicker shave(1). A black packaging that conveys masculinity, seriousness and strictness to the consumers(5).

Sources: (1) vs. BIC 2 sensitive. (2) Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - MAT end DEC 14. (3) Consumer use test BIC 3 vs Gillette Blue 2 and Gillette 2 - MAY 2013. (4) Consumer use test vs BIC 2 blades JUN 2012. (5) External quantitative survey, Russia, FEB 2012


A

LOGISTICAL DAT

STANDARD PACKS

BIC® 3 ACTION POUCH OF 4 GENCOD

DESIGNATION

4 BIC® 3 ACTION EU 4 BIC® 3 ACTION EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

923 014 919 435

3086123356566 3086123356566

03086129230143 03086129194353

10 20

BIC® 3 ACTION POUCH OF 8 GENCOD

DESIGNATION

8 BIC® 3 ACTION EU

LP: 2,55 €

LP: 4,92 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

923 078

3086123364134

03086129230785

10

BIC® 3 ACTION BULK OF 850 GENCOD

DESIGNATION

850 BIC® 3 ACTION EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

918 841

3086123203174

03086128849568

850

ALTERNATIVE CHANNELS NEW

BIC® 3 ACTION DOUBLE BLISTER CARD GENCOD

DESIGNATION

2 BIC® 3 ACTION EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

931 550

3086123399532

03086129315505

48

BIC® 3 ACTION HANGING CARD OF 24 GENCOD

DESIGNATION

24 BIC 3 ACTION G2 EU

LP: 1,28 €

LP: 12,62 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

919 446

3086123356573

03086129194469

4

29


E

G N A R S S E C C A E MAL

3-BLADE SHAVER

PIVOTING HEAD

PRODUCT FEATURES CONSUMER BENEFITS Triple-blade technology Provides a close and smooth shave

Pivoting head Adjusts to facial contours for more comfort and precision

Lubricating strip with Aloe vera and Vitamin E

Curved handle design with a soft grip for a better control of shaving

Key market data The 3-blade segment accounts for 42.7% (in value) of the male disposable market*.

Points of differentiation A 3-blade shaver with a pivoting head for a close and smooth shave.

Sources: *Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14.

30


A

LOGISTICAL DAT

STANDARD PACKS

BIC® COMFORT 3® PIVOT BLISTER OF 4 GENCOD

DESIGNATION

4 Comfort 3® PIVOT EU

LP: 3,64 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8215054

3086126610054

03086128215059

20

ALTERNATIVE CHANNELS

BIC® COMFORT 3® PIVOT DOUBLE BLISTER CARD GENCOD

DESIGNATION

2 Comfort 3 PIVOT G2 EU ®

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

897 837

3086123293434

03086128978374

48

BIC® COMFORT 3® PIVOT HANGING CARD OF 24 GENCOD

DESIGNATION

24 Comfort 3® PIVOT EU

LP: 1,82 €

LP: 21,84 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8671291

3086126718668

03086128671299

4

31


GE

MALE FLEX RAN

3-BLADE SHAVER

WITH MOVEABLE BLADE TECHNOLOGY

PRODUCT FEATURES CONSUMER BENEFITS 3 independent spring-mounted moveable blades Delivers a closer and softer shave(2) Quick and easy to rinse(3) Pivoting head adjusting to the contours of the face

lad es

Lubricating strip with aloe vera & vitamin E Great smoothness

le M ov e a b

B

Large guard bar

(3)

Easy to Rinse

Curved handle with a soft grip for a better control of shaving

Key market data The 3-blade segment accounts for 42.7% (in value) of the male disposable market, showing a growth of +9.8%(1). BIC represents 16.9% (in value) of the male 3-blade segment(1).

32

Points of differentiation The best BIC shaving technology at an affordable price. A closer and softer shave(2). Easy to rinse(3). 1 shaver delivers up to 1,5 month of good shave(4).

Sources: (1)Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14. (2)Consumer use test vs BIC 3 fixed blade shaver - JUN 2012. (3)Consumer use test BIC moveable blade vs BIC fixed blade shavers - OCT 2014. (4)Based on average frequency of use.


A T A A T D A L D A L A IC IC T T IS IS LOLGOG STANDARD PACKS

BIC® 3 FLEX POUCH OF 2 GENCOD

DESIGNATION

2 BIC® 3 FLEX EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

889 710

3086123242708

03086128897101

20

BIC® 3 FLEX POUCH OF 4 GENCOD

DESIGNATION

4 BIC® 3 FLEX EU

DESIGNATION

3 BIC® FLEX 3® EU 3 BIC® FLEX 3® EE

EAN SKU

EAN OUTER

OUTER

889 692

3086123242524

03086128896920

10

DESIGNATION

6 BIC® FLEX 3® EU

LP: 2,67 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

889 691 8896911

3086123242517 3086123242517

03086128896913 03086128896913

10 10

BIC® FLEX 3 BLISTER OF 6 GENCOD

LP: 3,56 €

EUROPEAN CODE

BIC® FLEX 3 BLISTER OF 3 GENCOD

LP: 1,78 €

LP: 5,34 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

922 757

3086123361850

03086129227570

10

ALTERNATIVE CHANNELS

BIC® FLEX 3 SINGLE BLISTER CARD GENCOD

DESIGNATION

1 BIC® FLEX 3® EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

897 834

3086123293403

0308612978343

40

BIC® FLEX 3 HANGING CARD OF 10 GENCOD

DESIGNATION

10 BIC® FLEX 3® EU

LP: 0,89 €

LP: 8,90 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

907 992

3086123325449

03086129079926

4

33


GE

MALE FLEX RAN

3-BLADE SHAVER WITH MOVEABLE BLADES

FOR YOUNG MEN

PRODUCT FEATURES CONSUMER BENEFITS 3 independent spring-mounted moveable blades Less irritations(2) Easy to rinse(3)

Pivoting head adjusting to the contours of the face

Lubricating strip with lanolin and vitamin E Great smoothness

M ov

eable Blad

es

Large guard bar (3)

Easy to Rinse

Curved handle with a soft grip for a better control of shaving

Key market data The 3-blade segment accounts for 42.7% (in value) of the male disposable market, showing a growth of +9.8%(1). BIC represents 16.9% (in value) of the male 3-blade segment(1).

34

Points of differentiation 1st BIC速 shaver for young men. Less irritations(2). Easy to rinse(3). A differentiating packaging with strong shelf impact.

Sources: (1)Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14. (2)Consumer use test Flex 3 vs BIC 3 fixed blade shaver - JUN 2012. (3)Consumer use test BIC moveable blade vs. BIC fixed blade shavers - OCT 2014.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® FLEX O3 CONTROL POUCH OF 4 GENCOD

DESIGNATION

BIC FLEX O3 CONTROL P4 EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

901 548

3086123303850

03086129015481

10

BIC® FLEX O3 CONTROL POUCH OF 6 GENCOD

DESIGNATION

BIC FLEX O3 CONTROL P6 FR

DESIGNATION

BIC FLEX O3 CONTROL BL3 EU

LP: 5,34 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

900 824

3086123315105

03086129008247

10

BIC® FLEX O3 CONTROL BLISTER OF 3 GENCOD

LP: 3,56 €

LP: 2,67 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

907 979

3086123325319

03086129079797

10

35


GE

MALE FLEX RAN

4-BLADE SHAVER

WITH MOVEABLE BLADE TECHNOLOGY

PRODUCT FEATURES CONSUMER BENEFITS 4 independent spring-mounted moveable blades Delivers a closer and softer shave(2) Quick and easy to rinse(3) Pivoting head adjusting to the contours of the face

lad es

Lubricating strip with aloe vera & vitamin E Great smoothness

eB Moveabl

Large guard bar )

(3 Easy to Rinse

Large handle designed for men Better handling and control

Key market data The male 3 and 4 blade consolidated segment represents 44.2% (in value) of the male disposable market(1). BIC represents 50.7% of the male 4-blade segment in value(1).

36

Points of differentiation Ultra-close and soft shave. A closer and softer shave(2). Easy to rinse(3). An easy to handle shaver for an efficient shave.

Sources: (1)Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14. (2)Consumer use test Flex 3 vs BIC 3 fixed blade shaver - JUN 2012. (3)Consumer use test BIC moveable blade vs. BIC fixed blade shavers - OCT 2014.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® 4 FLEX POUCH OF 4 GENCOD

DESIGNATION

4 BIC® 4 FLEX EU

LP: 4,96 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8896951

3086123242555

03086128896951

10

37


GE

MALE FLEX RAN

3-BLADE SHAVER, MOVEABLE BLADES

HEAVY HANDLE

PRODUCT FEATURES CONSUMER BENEFITS 3 independent spring-mounted blades Distribute and absorb blade pressure on skin Easy to rinse(3)

lad es

Large lubricating strip with aloe vera and vitamin E Smooth glide

Large guard bar Skin stretching effect

le M ov e a b

Pivoting head Follows the contours of the face

)

(3 Easy to Rinse

Comfortable heavy handle Superior control

Key market data The 3-blade segment accounts for 42.7% (in value) of the male disposable market, showing a growth of +9.8%(1). BIC represents 16.9% (in value) of the male 3-blade segment(1). The consumer trade-up brings additional value to the category.

38

Points of differentiation The best BIC shaving technology at an affordable price. A premium comfortable heavy handle (with a rubber grip) for a superior control. A closer and softer shave(2). Easy to rinse(3). A razor easier to handle than premium 3 blade shavers from competition(4) with just about the right weight.

Sources: (1)Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14. (2)Consumer use test vs BIC 3 fixed blade shaver - JUN 2012. (3)Consumer use test BIC moveable blade vs BIC fixed blade shavers - OCT 2014. (4)Consumer use test Flex 3 Comfort vs Xtreme 3/Blue 3 and Bic 3 Fixed Blades - OCT 2014.

B


A T A A T D A L D A L A IC IC T T IS IS LOLGOG STANDARD PACKS

BIC® FLEX 3 COMFORT BLISTER OF 3 GENCOD

DESIGNATION

3 BIC® FLEX 3 COMFORT EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

923 043

3086123363786

03086129230433

10

BIC® FLEX 3 COMFORT BLISTER OF 4 GENCOD

DESIGNATION

4 BIC® FLEX 3 COMFORT EU

LP: 4,26 €

LP: 5,68 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

920 215

3086123347328

03086129202157

10

ALTERNATIVE CHANNELS

BIC® FLEX 3 COMFORT SINGLE BLISTER CARD GENCOD

DESIGNATION

1 BIC® FLEX 3 COMFORT EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

929 032

3086123395664

03086129290321

40

BIC® FLEX 3 COMFORT HANGING CARD OF 10 GENCOD

LP: 1,42 €

LP: 14,20 €

DESIGNATION

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

10 BIC® FLEX 3 COMFORT EU

923 084

3086123364196

03086129230846

4

BIC® FLEX 3 COMFORT TRAVEL KIT GENCOD

DESIGNATION

SH TRAVEL KIT FLEX 3 CMFT EU

LP: 1,33 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

939 063

3086123437159

03086129390632

10

39


GE

MALE FLEX RAN

4-BLADE SHAVER, MOVEABLE BLADES

HEAVY HANDLE

PRODUCT FEATURES CONSUMER BENEFITS 4 independent spring-mounted moveable blades Delivers a closer and softer shave(2) Easy to rinse(3)

ad e

s

Pivoting head adjusting to the contours of the face for more comfort and precision

Moveable

Bl

Large rubber guard bar

Lubricating strip with Aloe vera & vitamin E Great smoothness

)

(3 Easy to Rinse

Large and comfortable handle Better handling and control

Key market data The male 3 and 4 blade consolidated segment represents 44.2% (in value) of the male disposable market(1). BIC represents 50.7% of the male 4-blade segment in value(1).

40

Points of differentiation The best BIC shaving technology at an affordable price. A premium comfortable heavy handle (with a rubber grip) for a superior control. An Ultra-close and soft shave. A closer and softer shave(2). Easy to rinse(3).

Sources: (1)Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14. (2)Consumer use test Flex 3 vs BIC 3 fixed blade shaver - JUN 2012. (3)Consumer use test BIC moveable blade vs. BIC fixed blade shavers - OCT 2014.


A T A A T D A L D A L A IC IC T T IS IS LOLGOG

STANDARD PACKS

BIC® FLEX 4 COMFORT BLISTER OF 3 GENCOD

DESIGNATION

3 BIC® FLEX 4 COMFORT EU

LP: 5,13 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8880282

3086123220614

03086128880288

10

ALTERNATIVE CHANNELS

BIC® FLEX 4 COMFORT SINGLE BLISTER CARD GENCOD

DESIGNATION

1 BIC® FLEX 4 COMFORT EU

LP: 1,71 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

929 019

3086123394780

03086129290192

10

41


E

MALE ALL-IN-ON

BIC ALL-IN-ONE SHAVER WITH MOVEABLE BLADES

1 HANDLE + 4 CARTRIDGES

PRODUCT FEATURES CONSUMER BENEFITS 3 independent spring-mounted moveable blades For a closer and softer shave(2) Easy to rinse(3)

lad es

Pivoting head Follows the face contours

Lubricating strip with aloe vera & vitamin E Great smoothness

le M ov e a b

Large guard bar )

(3 Easy to Rinse

Long curved and handle Better control for a comfortable shave

X4

CARTRIDGES

Key market data The 3-blade segment accounts for 42.7% (in value) of the male disposable market, showing a growth of +9.8%(1). BIC represents 16.9% (in value) of the male 3-blade segment(1).

42

Points of differentiation Concept of “all-in-one” kit: It combines the best of BIC system shaver technology with the benefits of one-piece shavers. The handle and the cartridges are not sold separately. A close and soft shave(2). Clipped independent head protectors for more convenience. Easy to rinse(3).

Sources: (1)Nielsen Total Europe 15 countries - Value sales - Volume unit sales - Male disposable market - MAT end DEC 14. (2)Consumer use test Flex 3 vs BIC 3 fixed blade shaver - JUN 2012. (3)Consumer use test BIC moveable blade vs. BIC fixed blade shavers - OCT 2014.

B


A

LOGISTICAL DAT

STANDARD PACKS

BIC® FLEX 3 EASY 1 HANDLE + 4 REFILLS GENCOD

DESIGNATION

BIC® FLEX EASY B4 EU

LP: 5,49 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8930161

3086123273504

03086128930167

10

43


E

MALE ALL-IN-ON

BIC’S FIRST ALL-IN-ONE SHAVER

1 HANDLE + 6 CARTRIDGES

PRODUCT FEATURES CONSUMER BENEFITS Triple-blade shaver For a close shave

Pivoting head Follows the face contours

Rubber guard bar For a smooth shave

Large lubricating strip with Aloe vera and vitamin E For a better glide over the skin

Long curved handle Better control for a comfortable shave

X6

CARTRIDGES

Key market data The 3-blade segment accounts for 42.7% (in value) of the male disposable market, showing a growth of +9.8%*. BIC represents 16.9% (in value) of the male 3-blade segment*.

Points of differentiation All-in-one kit: 1 handle + 6 cartridges. The handle and cartridges are not sold separately. It combines BIC system shaver technology with the benefits of one-piece shavers. Functional. Good value for money.

Sources: *Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14.

44


A

LOGISTICAL DAT

STANDARD PACKS

BIC® EASY 1 HANDLE + 6 REFILLS GENCOD

DESIGNATION

BIC® EASY B6 EU

LP: 5,49 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8724465

3086123194014

03086128724469

10

45


E

MALE ALL-IN-ON

BIC’S ALL-IN-ONE SHAVER :

1 HANDLE + 12 CARTRIDGES

PRODUCT FEATURES CONSUMER BENEFITS

* Triple-blade shaver For a close shave

Pivoting head Follows the face contours

Rubber guard bar For a smooth shave

Large lubricating strip with Aloe vera and vitamin E For a better glide over the skin

Long curved handle Better control for a comfortable shave

X12

CARTRIDGES

Key market data The 3-blade segment accounts for 42.7% (in value) of the male disposable market, showing a growth of +9.8%(1). BIC represents 16.9% (in value) of the male 3-blade segment*.

46

Points of differentiation All-in-one kit: 1 handle + 12 cartridges. The handle and cartridges are not sold separately. A long duration pack: Up to 12 months of shaving(2). It combines BIC system shaver technology with the benefits of one-piece shavers. Functional. Good value for money.

Sources: *Long duration pack (1) Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14. (2) Based on an average frequency of use.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® EXTRA LIFE 1 HANDLE + 12 REFILLS GENCOD

DESIGNATION

BIC® EXTRA LIFE B12 EU

LP: 7,20 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

919 432

086123356580

03086129194322

10

47


S

D E E N IC IF C E P S E MAL

1-BLADE SHAVER

FOR TOUGH BEARDS

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel single blade with polymeric and chrome covering

Narrow and fixed head To reach sensitive areas with precision

METAL GUARD BAR

Stainless steel guard bar

Black coloured, polystyrene handle Longer, for a better grip and shaving control

Key market data BIC is the leading reference on the male 1-blade segment with 67.7% value market share*.

48

Points of differentiation A unique proposition on the market: metal bar. A quicker shave**. An easy to rinse shaver. A black packaging: For consumers the black color conveys masculinity, seriousness and strictness***.

Sources: *Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14. **vs. BIC速 1 sensitive. ***External quantitative survey - Russia, FEB 2012.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® METAL POUCH OF 5 GENCOD

DESIGNATION

5 BIC® Metal EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

899 418

3086125705416

03086128994183

30

BIC® METAL POUCH OF 10 GENCOD

DESIGNATION

10 BIC® METAL EU

LP: 1,52 €

LP: 2,92 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

836 630

3086126636481

03086128366300

20

ALTERNATIVE CHANNELS

BIC® METAL HANGING CARD OF 36 GENCOD

DESIGNATION

36 BIC METAL GROUP 1 EU 36 BIC® METAL GROUP 2 EU ®

LP: 10,94 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8671282 8671283

3086126726670 3086126726670

03086128671282 03086128671282

4 4

49


S

D E E N IC IF C E P S E MAL

1-BLADE SHAVER

WITH COMB

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel single blade with polymeric and chrome covering Easy to clean for more hygiene Close shave Polystyrene comb Removes easily long hair, even from sensitive parts of the body

Polystyrene handle For a better hold and more shaving control

Key market data BIC is the leading reference on the male 1-blade segment with 67.7% value market share*.

Points of differentiation A 1-blade shaver with polystyrene. A comb adapted to body shaving.

Sources: *Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT end DEC 14.

50


A

LOGISTICAL DAT

STANDARD PACKS

BIC® BODY POUCH OF 3 GENCOD

LP: 0,68 €

DESIGNATION

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

3 BIC® BODY EU

828 062

3086126636641

03086128280620

40

BIC® BODY POUCH OF 12 GENCOD

DESIGNATION

12 BIC® BODY EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8994162

3086126606477

03086128994169

20

BIC® BODY BULK OF 1000 GENCOD

DESIGNATION

1000 BIC® BODY EU

LP: 2,40 €

LP: 0,19 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8994361

3086126606675

03086128994367

1 000

51


S

D E E N IC IF C E P S E MAL

DOUBLE EDGE

BLADES

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel double edge blade

Triple honed Polymeric and chrome platinum covering

Each blade is individually wrapped and packed in a box of 5

Key market data BIC accounts for 16.9% of the double edge market in volume*.

Points of differentiation Close and safe shaving. More regular edge. Safe and hygienic.

Sources: *Nielsen Total Europe 15 countries - Volume unit sales - Male wet shaving market - MAT end DEC 14.

52


A

LOGISTICAL DAT

STANDARD PACKS

BIC® DOUBLE EDGE BLADES BLISTER OF 10 GENCOD

DESIGNATION

10 BIC® DEB EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

874 659

3086123148925

03086128746591

30

BIC® DOUBLE EDGE BLADES BOX 5 X 20 GENCOD

DESIGNATION

100 BIC® DEB EU 100 BIC® DEB EU

LP: 1,24 €

LP: 8,20 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

810 923 8109234

0070330701502 0070330701502

20070330701506 20070330701506

240 240

ALTERNATIVE CHANNELS

BIC® DOUBLE EDGE BLADES HANGING CARD 5 X 20 GENCOD

DESIGNATION

100 BIC® DEB HC EU

LP: 8,80 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

822 059

3086126605364

03086128220596

150

53


ARY

MM MALE RANGE SU

Number of blades for a close shave

Moveable blades for a smooth shave

Lubricating strip for a smooth glide

Pivoting head that follows the contours of the face Premium non slip handles for comfort & control

All in one shaving kit for a convenient use

PRICE 54


TECHNOLOGY 55


Pl ay fu l

l

fu

Co lo r

en t

Co nf id

n

Fu

ig ht

Br

H BIC WO C I H M W RE YOU? A AN


FEMALE RANGE BIC® CLASSIC LADY............................................................. 62 BIC® TWIN LADY................................................................... 64 BIC® COMFORT 2 LADY...................................................... 66 BIC® PURE 3® LADY.............................................................. 68 BIC® PURE 3® LADY PINK EDITION ............................................ 70 BIC® FLEXI* LADY................................................................. 72 BIC® MISS SOLEIL® .............................................................. 74 BIC® MISS SOLEIL® COLOUR COLLECTION .................................... 76 BIC® SOLEIL® LADY.............................................................. 78 BIC® SOLEIL® SCENT® ........................................................ 80 BIC® SOLEIL® BELLA® ........................................................ 82 BIC® SOLEIL® EASY.............................................................. 84 BIC® SOLEIL® FLEX & EASY............................................... 86

* Shaver with flexible technology


WET SHAVING IS DRIVING THE GROWTH OF THE FEMALE HAIR REMOVAL CATEGORY s

s

More than

ns

It is an important part of their hygiene and beauty routine

Light

Epilators

85%

Wa x

FEMALE RANGE

alo

Beaut y

Raz or

am

Depilat ory

cre

Removing hair is a must-do for women.

of women remove their hair in Europe.

Within the 3 main methods used by women to remove hair, disposable shaver is the most dynamic one thanks to its key advantages: convenience & ease of use.

4%

Dry shave & others

Depilatories

41%

System Shavers

53%

(-0,7%)

55%

47% Disposable Shavers

(+2%)

Female wet shave Sales Value

Sales Value

Source: Nielsen CPS data - 5 countries (France, UK, Greece, Italy, Spain) - MAT JUN 2015 vs MAT JUN 2014

Source: Nielsen 2014 sell-out data

Disposable shaver is the in-store traffic-builder

2x

The segment with the highest purchase frequency

more buyers than system shavers

Disposable 14,1 M

Disposable 69%

More than

60%

AND System 6,7 M

Depilatory 43%

Frequency:

At least once every 2 months

System 22%

visit the shelf at least once every 2 months.

Number of Buyers in 1 year Source: Nielsen CPS data - 5 countries (France, UK, Greece, Italy, Spain) - MAT june 2015

Source: European Shopper study Female Hair removal - Action Plus - 2015

THE FEMALE HAIR REMOVAL CATEGORY CAN BE A KEY BUSINESS OPPORTUNITY IF WE OPTIMIZE THE WET SHAVING SEGMENT

1

2

3

CAPITALIZE ON THE DISPOSABLE FEMALE SHAVERS’ INCREASING PENETRATION

GENERATE HIGHER VALUE PER TRIP

ENCOURAGE CONSUMPTION

Disposable shaver is the most dynamic & recruiting segment. Optimizing the offer can accelerate further the growth.

Develop the offer & visibility on added-features disposable shavers to increase the basket per purchasing occasion.

Offer shoppers a larger repertoire of products to meet all their needs across the year.

€€€ €€€ 58

NEW


5 GROWTH DRIVERS

TO FURTHER DEVELOP THE FEMALE WET SHAVING MARKET BASIC

CONVINCE M

S IS

Convince women using basic male disposable shavers to buy more premium razors, dedicated to women.

EMENT

S AL U ER ENG OY

AG

Encourage loyal disposable razor shoppers to buy larger packs in order to consume more, especially in the summer.

GINNERS’ C BE O

L

MP

ANION

Offer teenagers and young women who are dealing with their first hair removal experience an added-value female disposable shaver.

EKERS

Trigger disposable female shavers shoppers (soft pack) to try added-features disposable shavers (hard pack) instead.

SO

ION LUT

MP

LEMENTARY

BE

AU T

IFUL SK IN

SE

Convince women who are looking for a convenient solution for particular circumstances (sports + holidays) or for specific body areas an additional disposable razor.

MY C

O

STARTING IN 2016 WITH SEVERAL MARKETING INITIATIVES

ON OUR 2 MAIN PILLARS: BIC® LADY & BIC® SOLEIL 59


THE IDEAL OPTION TO RECRUIT WOMEN USING MALE BASIC RAZORS & TO GROW THE CATEGORY CONVINCE MISS BASIC Leaflet to convince women to use a female shaver

In-store communication Exe_Leaflet_GB_HD.pdf

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06/08/2015

Exe_Leaflet_GB_HD.pdf

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06/08/2015

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Find your match among BIC® shavers for women!

Shaving tips for a smooth shave with BIC®shavers for women!

BIC®, a shaving expert with 37 years of experience in producing high quality one-piece shavers for women, offers a complete range of products especially designed for women to meet their specific needs.

1) Do it in the evening!

Shaving can sometimes make the skin feel taut. So shave in the evening to soothe your skin during the night. If you go to the swimming pool or the beach, shave the night before to avoid any stinging.

2) Keep warm!

Keep warm to avoid goose bumps which are not easy to shave over and can cause irritations.

You don’t steal his toothbrush…

3) Clean your skin!

To avoid irritations, remember to clean the zones to be shaved with a cleansing and purifying gel.

6) Change your shaver!

7) Go over the top with gel!

With a shaving gel, the shaver slides more easily over your skin, thus avoiding skin irritations. Use gel rather than normal soap. It's gentler for your skin. Spread the gel and leave it two minutes on your skin before shaving.

shaver

8) Cold water is compulsory!

M

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CM

MJ

CJ

.........

5) Discover hot water!

Hot water makes your skin more elastic and soſtens hair, which maintains your razor longer. Wet your skin with hot water or shave under the shower. Remember to change your shaver regularly so that it is always clean and offers a smooth shave without having to press down.

.........

..

3 reasons why you need your own shaver:

...

Playmaker.fr - BIC SA – 552 008 443 RCS Nanterre - Photo Fabien Quinard

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.....

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Steanol t hishis

Before you shave, it is recommended to exfoliate your skin with a glove or gel to remove any dead cells for a close, smooth shave. Repeat this operation several times a week to make your skin soſter and avoid in-growing hair.

.. . .

4) Remember to exfoliate!

C

YOU STEAL HIS SHAVER! YET

1

N

2

Rinse your legs with cold water to remove any excess gel. Cold water closes the pores and tones the skin.

3

9) Pamper your razor!

Do not wipe your razor with a towel. Let it dry naturally in the air.

10) Moisturise!

The areas you shave are different from men’s!

Women therefore need a shaver that is adapted to curved and hard-to-reach areas (knees, ankles, bikini).

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You only shave women too?

Your hair is different from men’s!

Using your partner’s shaver increases the risks of cuts and irritations as it is designed according to his own needs.

Your skin is different!

Only a shaver designed for you can provide the smooth glide you need for a comfortable shave.

To optimise a smooth shave, apply an alcohol-free moisturising cream on your skin.

11) Bodyguard!

Aſter shaving your underarms, use an alcohol-free deodorant to avoid irritating your skin.

Learn why More for your money... Always!

More for your money... Always!

Playmaker.fr - BIC SA – 552 008 443 RCS Nanterre - Photo Fabien Quinard

www.bicworld.com

BIC ®

3-blade shaver

for a smoother, closer and more precise shave*

* Source : consumer use test – vs. BIC female 2 blade shaver – OCT 2014

More for your money… Always !

Samples to recruit women and develop penetration

LOYAL USER ENGAGEMENT

Duplicate Twin Lady & Pure 3 Lady with bigger packs

P5 Standard pack

P8 Standard pack

P4 Standard pack

60

Value packs

P4 Pink Standard pack

P8 Value pack

And various promotional packs


BRING VALUE TO THE MARKET

BEGINNERS’ COMPANION Push product trial thanks to in-store visibility

Sampling to encourage product trial

Vit

in E am 1

2

3

Vit

in E am 1

2

3

BEAUTIFUL SKIN SEEKER

Communicate on Soleil® with a TV ad campaign

2 MUJER OFF: TODAS LAS MUJERES BRILLAMOS.

MY COMPLEMENTARY SOLUTION Practical format (B1) that you can bring everywhere and use on specific body areas

In-store double placement to encourage additional purchase

61


E

ANG FEMALE LADY R

1-BLADE SHAVER

FOR SMALL AREAS

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel blade Close shave

Fixed and narrow head for precise shave of armpit and bikini area

Pink coloured, grooved, polystyrene handle For a great control

Points of differentiation The only branded 1-blade female shaver.

62


A

LOGISTICAL DAT

STANDARD PACKS

BIC® CLASSIC LADY POUCH OF 5 GENCOD

DESIGNATION

5 BIC® CLASSIC LADY EU

LP: 1,24 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8173781

0070330703254

03086128173786

20

63


E

ANG FEMALE LADY R

2-BLADE SHAVER

AFFORDABLE & PRACTICAL

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel twin blade Close shave

Narrow razor head Reaches body sensitive areas more easily

Light and short polystyrene handle For a great handling and control

5 assorted coloured handles Fresh and fun look

Key market data N°1 ladies’ disposable shaver sold in Europe*.

Points of differentiation The most accessible price among branded female disposables**.

Sources: * Nielsen Total Europe 10 countries - volume units sales - MAT June 2014 ** Nielsen Europe Total 11 countries - Average selling price per blade including promo - Female disposable market - MAT Dec 2014

64


A

LOGISTICAL DAT

STANDARD PACKS

BIC® TWIN LADY POUCH OF 5 GENCOD

DESIGNATION

LP: 1,70 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8221162 8221133

3086127500934 3086127500934

03086128221166 03086128221135

10 20

5 BIC® Twin Lady EU 5 BIC® Twin Lady EU

BIC® TWIN LADY POUCH OF 8 GENCOD

DESIGNATION

LP: 2,64 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

880 050

3086123170629

03086128800507

20

8 BIC® Twin Lady EU

BIC® TWIN LADY POUCH OF 10 GENCOD

DESIGNATION

LP: 3,30 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

872 453 8079024

3086127500941 3086127500941

03086128724537 03086128079026

10 20

10 BIC® Twin Lady EU 10 BIC® Twin Lady EU

BIC® TWIN LADY BULK OF 1000 GENCOD

DESIGNATION

1000 Purple BIC Twin lady EU 1000 Orange BIC® Twin lady EU 1000 Blue BIC® Twin lady EU 1000 Pink BIC® Twin lady EU 1000 Green BIC® Twin lady EU ®

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

809 237 809 238 809 240 809 241 809 242

0070330701632 0070330701632 0070330701632 0070330701632 0070330701632

03086128092377 03086128092384 03086128092407 03086128092414 03086128092421

1 000 1 000 1 000 1 000 1 000

ALTERNATIVE CHANNELS

BIC® TWIN LADY HANGING CARD X2 GENCOD

DESIGNATION

2 BIC® Twin Lady G2 EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

897 835

3086123293410

03086128978350

48

BIC® TWIN LADY HANGING CARD X24 GENCOD

DESIGNATION

24 BIC® Twin Lady G1 EU 24 BIC® Twin Lady G2 EU

LP: 0,68 €

EUROPEAN CODE

8671302 8671303

EAN SKU

LP: 8,16 €

EAN OUTER

2 3086126718637 03086128671305 3 3086126718637 03086128671305

OUTER

4 4

65


E

ANG FEMALE LADY R

2-BLADE SHAVER

AFFORDABLE & PRACTICAL

PRODUCT FEATURES CONSUMER BENEFITS Top quality stainless steel twin blade Close shave

Extra large lubricating strip for extra glide and comfortable shave

Light and short polystyrene handle For a great handling and control

Key market data The 2-blade segment represents 75% of the female disposable market in volume*.

Sources: * Nielsen Europe Total 15 countries - Volume units sales - MAT Dec 2014.

66

Points of differentiation A feminine 2-blade shaver with a large lubricating strip for a comfortable shave.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® COMFORT 2 LADY POUCH OF 3 GENCOD

DESIGNATION

BIC® COMFORT 2 LADY

LP: 1,33 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

923 000

3086123363359

03086129230006

20

67


E

ANG FEMALE LADY R

3-BLADE SHAVER

FOR AN EFFICIENT SHAVE

a

c o u ntrie

s – Volu m e un

it s a

e 20

choice !

e 12

Jun

tot

Triple blade shaver technology with polymeric and chrome covering Close and smooth shave

rop

–M

AT

lsen

l Eu

14

EUROPE !*

* Nie

PRODUCT FEATURES CONSUMER BENEFITS

N°1 LADIES’

3-

N ER I

POSAB DE DIS LE SHAV BLA

les

Fixed head

Lubricating strip with aloe vera Great smoothness

Curved handle with non-slip ridges Better handling and shaving control

Key market data The female 3-blade segment shows significant growth of +8.6%(1).

68

Points of differentiation Pure 3, the n°1 ladies’ choice in 3-blade disposable shavers in Europe(2). The most affordable female branded 3-blade shaver(3). Delivers a more efficient shave with less stokes/quicker shave(4). Pure 3 offers a smoother, closer and more precise shave(4).

Sources: (1) Nielsen Europe Total 15 countries - Value sales - MAT Dec 2014 (2) Nielsen Europe Total 12 countries - Volume unit sales - MAT June 2014 (3) Nielsen Europe Total 12 countries - Average selling price (including promo) - 3-blade female disposable market - MAT June 2014 (4) Consumer use test - vs Bic female 2 blade shavers - Oct 2014


A

LOGISTICAL DAT

STANDARD PACKS

BIC® PURE 3® LADY POUCH OF 2 GENCOD

DESIGNATION

2 BIC® PURE3® LADY EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

889 702

3086123221642

03086128897026

20

BIC® PURE 3® LADY POUCH OF 4 GENCOD

DESIGNATION

4 BIC® PURE3® LADY NO TRAY EU 4 BIC® PURE3® LADY NO TRAY EU

LP: 1,28 €

LP: 2,55 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

872 900

3086126726984

03086128729006

10

872 929

3086126726984

03086128729297

20

BIC® PURE 3® LADY BULK OF 850 GENCOD

DESIGNATION

850 BIC® PURE3® LADY BULK EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

884 957

3086123203181

03086128849575

850

ALTERNATIVE CHANNELS

BIC® PURE 3® LADY DOUBLE BLISTER CARD GENCOD

DESIGNATION

2 BIC® PURE3® LADY G2 EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

897 839

3086123293458

03086128978398

48

BIC® PURE 3® LADY HANGING CARD OF 24 GENCOD

DESIGNATION

24 BIC® PURE3® LADY G1 EU 24 BIC® PURE3® LADY G2 EU

LP: 1,28 €

LP: 15,30 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8671312

3086126727417

03086128671312

4

8671313

3086126727417

03086128671312

4

69


E

ANG FEMALE LADY R

3-BLADE SHAVER

FOR AN EFFICIENT SHAVE

PRODUCT FEATURES CONSUMER BENEFITS

)

on i t i d e k n i (P

3-blade shaver with polymeric and chrome coating Close and smooth shave

Fixed head

r Shea butte

Lubricating strip with shea butter Great smoothness

Curved handle with non-slip ridges Better handling and shaving control

Key market data The female 3-blade segment shows significant growth of +8.6%*

Sources: * Nielsen Europe Total 15 countries - Value sales - MAT Dec 2014. ** Consumer use test - vs Bic female 2-blade shavers - Oct 2014

70

Points of differentiation Delivers a more efficient shave with less stokes/ quicker shave**. Pure 3 offers a smoother, closer and more precise shave**.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® PURE 3® LADY PINK POUCH OF 4 GENCOD

DESIGNATION

4 BIC® PURE3® LADY PINK EU

EUROPEAN CODE

923 046

EAN SKU

LP: 2,55 €

EAN OUTER

OUTER

3086123363816 03086129230464

10

ALTERNATIVE CHANNELS

BIC® PURE 3® LADY PINK HANGING CARD OF 2 GENCOD

DESIGNATION

2 BIC® PURE 3® LADY PINK EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

929 034

3086123395688

03086129290345

48

BIC® PURE 3® LADY PINK HANGING CARD OF 24 GENCOD

DESIGNATION

24 BIC® PURE 3® LADY PINK EU

LP: 1,28 €

EUROPEAN CODE

928 779

EAN SKU

LP: 15,30 €

EAN OUTER

3086123395145 03086129287796

OUTER

4

71


E

ANG FEMALE LADY R

3-BLADE SHAVER WITH MOVEABLE BLADE TECHNOLOGY

FOR A SILKY SMOOTH SKIN

PRODUCT FEATURES CONSUMER BENEFITS 3 independent springmounted moveable blades for a close and soft shave

Pivoting head Adjusting to body sensitive areas

Lubricating strip with aloe vera & vitamin E Great smoothness

M ov

eable Bla

s de

Curved transparent handle in fresh assorted colours Better handling

Key market data The female 3-blade segment shows significant value growth of +8,6%(1).

Sources: (1) Nielsen - Total Europe 15 countries - MAT Dec 2014. (2) Consumer use test - vs BIC basic female fixed 3-blade shavers - Oct 2012

72

Points of differentiation Flexi Lady delivers a smoother shave and a softer glide over your skin(2). Unique shinny silver pack, fun and modern for a strong stopping power.

*shaver with flexible technology


A

LOGISTICAL DAT

STANDARD PACKS

BIC® FLEXI* LADY POUCH OF 3 GENCOD

DESIGNATION

3 BIC® FLEXI LADY EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

893 019

3086123273535

03086128930198

10

BIC® FLEXI* LADY POUCH OF 4 GENCOD

DESIGNATION

4 BIC FLEXI LADY EU ®

LP: 2,97 €

LP: 3,96 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

923 073

3086123364080

03086129230730

10

73


速 RANGE IL E L O FEMALE S

3-BLADE SHAVER

WITH AN APPEALING FEMININE DESIGN

PRODUCT FEATURES CONSUMER BENEFITS Triple-blade shaver technology with polymeric and chrome covering For a flawlessly smooth shave

Fixed head

Vit

in E am 1

2

3

Lubricating strip with Vitamin E Great smoothness for a comfortable shaving

Elegantly designed handle with flowers decorations

Curved handle Better control, for a comfortable shave

Key market data The female 3-blade segment shows significant value growth of +8,6%*.

Sources: * Nielsen - Total Europe 15 countries - MAT Dec 2014. ** Consumer use test - vs. BIC basic female fixed 3-blade shavers - Oct 2014

74

Points of differentiation Appealing shaver design with an engraved handle with flowers. Miss Soleil delivers a smoother, closer and more comfortable shave**.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® MISS SOLEIL® POUCH OF 1 GENCOD

DESIGNATION

1 BIC® MISS SOLEIL® EU

NEW

LP: 0,90 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

912 430

3086123298361

03086129124305

20

BIC® MISS SOLEIL® BLISTER OF 2 GENCOD

DESIGNATION

2 BIC® MISS SOLEIL® EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

931 540

3086123399433

03086129315406

10

BIC® MISS SOLEIL® BLISTER OF 4 GENCOD

DESIGNATION

4 BIC® MISS SOLEIL® EU

LP: 1,80 €

LP: 3,60 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8897253

3086123242852

03086128897255

10

ALTERNATIVE CHANNELS

BIC® MISS SOLEIL® HANGING CARD OF 10 GENCOD

DESIGNATION

10 BIC® MISS SOLEIL® EU

LP: 9,00 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

907 993

3086123325456

03086129079933

4

75


速 RANGE IL E L O FEMALE S

3-BLADE SHAVER

WITH AN APPEALING FEMININE DESIGN

PRODUCT FEATURES CONSUMER BENEFITS Triple-blade shaver technology with polymeric and chrome covering For a flawlessly smooth shave

Fixed head

Vit

in E am 1

2

3

Lubricating strip with Vitamin E Great smoothness for a comfortable shaving

Elegantly designed handle with flowers decorations

Ergonomic handle Better control, for a comfortable shave

Key market data The female 3-blade segment shows significant value growth of +8,6%*.

Sources: * Nielsen - Total Europe 15 countries - MAT Dec 2014. ** Consumer use test - vs. BIC basic female fixed 3-blade shavers - Oct 2014

76

Points of differentiation Appealing shaver design with an engraved handle with flowers. Miss Soleil速 delivers a smoother, clother and more comfortable shave vs. BIC速 basic female fixed 3-blade shaver**.


A

LOGISTICAL DAT

STANDARD PACKS

NEW

BIC® MISS SOLEIL® COLOUR COLLECTION BLISTER OF 4 GENCOD

DESIGNATION

4 BIC® MISS SOLEIL® COLOUR EU

LP: 3,60 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

931 539

3086123303843

03086129315390

10

ALTERNATIVE CHANNELS NEW

BIC® MISS SOLEIL® COLOUR COLLECTION SINGLE HANGING CARD GENCOD

DESIGNATION

1 BIC® MISS SOLEIL® COLOUR EU

NEW

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

931 544

3086123399471

03086129315444

40

BIC® MISS SOLEIL® COLOUR COLLECTION HANGING CARD OF 10 GENCOD

DESIGNATION

10 BIC® MISS SOLEIL® COLOUR EU

LP: 0,90 €

LP: 9,00 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

931 543

3086123399464

03086129315437

4

77


速 RANGE IL E L O FEMALE S

3-BLADE SHAVER

GRIP PREMIUM HANDLE

PRODUCT FEATURES CONSUMER BENEFITS Triple-blade shaver with polymeric and chrome covering For a flawlessly smooth shave

Aloe &VVit

Fixed head

EE miinn am 1

2

3

Lubricating strip with aloe vera and vitamin E Great smoothness

Curved handle design with 2 soft grips Better control for a comfortable shave

Key market data The female 3-blade segment shows significant value growth of +8,6%*.

78

Sources: * Nielsen - Total Europe 15 countries - MAT Dec 2014. ** Consumer use test - vs. BIC female 2-blade shavers - Oct 2012. *** Consumer use test - vs. BIC basic female 3-blade shavers - Oct 2012

Points of differentiation Soleil速 Lady provides a smoother, closer and more efficient shave**. Shaver easier to handle thanks to the premium curved handle with soft rubber grip***.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® SOLEIL® LADY BLISTER OF 4 GENCOD

DESIGNATION

4 BIC® SOLEIL® LADY EU 4 BIC® SOLEIL® LADY EU

LP: 4,52 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

828 086 828 088

3086126636900 3086126636900

03086128280866 03086128280880

10 20

BIC® SOLEIL® COLOUR COLLECTION BLISTER OF 8 GENCOD

DESIGNATION

8 BIC® SOLEIL® COLOUR COLL EU

LP: 9,04 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

920 213

3086123347304

03086129202133

10

79


速 RANGE IL E L O FEMALE S

3-BLADE SHAVER

SCENTED PREMIUM HANDLE

PRODUCT FEATURES CONSUMER BENEFITS Triple-blade shaver with polymeric and chrome covering For a flawlessly smooth shave

nolin &Vit La

Fixed head

in E am 1

2

3

Lubricating strip with lanolin and vitamin E Great smoothness

Curved handle design with 2 soft grips Better control, for a comfortable shave Floral scented handles

Key market data The female 3-blade segment shows significant value growth of +8,6%*.

80

Sources: * Nielsen - Total Europe 15 countries - MAT Dec 2014. ** Consumer use test - vs. BIC female 2-blade shavers - Oct 2012. *** Consumer use test - vs. BIC basic female 3-blade shavers - Oct 2012

Points of differentiation Soleil速 Scent provides a smoother, closer and more efficient shave**. Shaver easier to handle thanks to the premium curved handle with soft rubber grip***. Floral scented handle for a pleasant experience.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® SOLEIL® SCENT® BLISTER OF 4 GENCOD

DESIGNATION

4 BIC® SOLEIL® SCENT® EU

LP: 4,52 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

839 924

3086126693552

03086128399247

10

BIC® SOLEIL® COLOUR COLLECTION BLISTER OF 8 GENCOD

DESIGNATION

8 BIC® SOLEIL® COLOUR COLL EU

LP: 9,04 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

920 213

3086123347304

03086129202133

10

81


® RANGE IL E L O FEMALE S 4-BLADE SHAVER WITH MOVEABLE BLADE TECHNOLOGY

FOR AN ULTRA SMOOTH CLOSE SHAVE

PRODUCT FEATURES CONSUMER BENEFITS 4 independent spring-mounted blades BIC’s best shaving performance Easy to rinse*

M

ov ea b

ss ous

Pivoting head

e le Blades d

Rubber guard bar

Lubricated strip with coconut milk For a smooth glide over the skin

* Eas y to Rinse

Curved handle design with 2 soft grips Better control, for a comfortable shave

Key market data Soleil® Bella® reaches 24,4% value market share of the female 4-blade market in 2014**. Female 4-blade market shows a growth of +10.8% in value in 2014.

Sources: * Consumer use test BIC moveable blade vs BIC fixed blade shavers - OCT 2014 **Nielsen - Total Europe 15 countries - Female 4-blade disposable - MAT Dec 2014.

82

Points of differentiation The unique BIC® female shaver with 4 moveable blades and a curved handle with 2 soft grips. Soleil® Bella delivers an ultra smooth shave.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® SOLEIL® BELLA BLISTER OF 1 GENCOD

DESIGNATION

1 BIC® SOLEIL® BELLA® EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

923 038

3086123363731

03086129230389

10

BIC® SOLEIL® BELLA BLISTER OF 3 GENCOD

DESIGNATION

3 BIC® SOLEIL® BELLA® EU

LP: 1,71 €

LP: 5,13 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

888 005

3086123220386

03086128880059

10

83


E N O IN L L A E L A FEM BIC’S FIRST ALL-IN-ONE FEMALE SHAVER

1 HANDLE + 4 CARTRIDGES

PRODUCT FEATURES CONSUMER BENEFITS Triple-blade shaver technology with polymeric and chrome covering Close and smooth shave Pivoting head Follows the sensitive contours of the body for more precision and comfort

Lubricating strip with aloe vera and vitamin E Great smoothness

Rubber guard bar

Translucent handle Specially designed for women Better handling for a comfortable shave

X4

CARTRIDGES

Key market data The female 3-blade segment shows significant value growth of +8,6%*.

Sources: * Nielsen - Total Europe 15 countries - MAT Dec 2014.

84

Points of differentiation All in one: combines BIC system shaver technology with the benefits of one-piece shavers.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® SOLEIL EASY 1 HANDLE + 4 REFILLS GENCOD

DESIGNATION

1 BIC® SOLEIL® EASY + 4 REFILLS EU

LP: 5,49 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8880392

3086123220720

03086128880394

10

85


EDS

NE IC IF C E P S E L A FEM

ALL-IN-ONE FEMALE SHAVER WITH MOVEABLE BLADES

1 HANDLE + 4 CARTRIDGES

PRODUCT FEATURES CONSUMER BENEFITS 3 independent springmounted blades Ultra close and smooth shave Easy to rinse**

Pivoting head Follows the sensitive contours of the body for more precision and comfort Mo

s veable blade

Lubricating strip with aloe vera and vitamin E Great smoothness **

Easy Rinse to

Rubber guard bar

Translucent handle with grip Specially designed for women Better handling for a comfortable shave

X4

CARTRIDGES

Key market data The female 3-blade segment shows significant value growth of +8,6%*

Sources: * Nielsen - Total Europe 15 countries - MAT Dec 2014. **Consumer use test BIC moveable blade vs BIC fixed blade shavers Oct 2014.

86

Points of differentiation All in one: combines BIC system shaver technology with the benefits of one-piece shavers. Easier to rinse**.


A

LOGISTICAL DAT

STANDARD PACKS

BIC® SOLEIL® FLEX & EASY BLISTER OF 4 GENCOD

DESIGNATION

4 BIC SOLEIL FLEX & EASY EU ®

®

LP: 6,36 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

907 548

3086123321915

03086129075485

10

87


Y R A M M U S E G N A FEMALE R

Number of blades for a close shave

Moveable blades for a smooth shave

Lubricating strip for a smooth glide

Pivoting head that follows the contours of the body

Premium non slip handles for comfort & control

Additional caracteristic /feature

LADY 88

Rainbow colors


in E am 1

2

3-blade 3-bla ade sshaver / Rasoir 3 lames / Rasoio trilama

3

Smooth shave Rasage en douceur Rasatura dolce

Flowers

Flowers & rainbow

Scented handles

Rainbow colors

All in one All in one

SOLEIL 89


ASTOR速 RANGE

ASTOR速 DOUBLE EDGE BLADE......................................... 92 ASTOR速 2 BLADES NORMAL.............................................. 94 ASTOR速 2 BLADES SENSITIVE........................................... 96


速 ASTOR RANGE

DOUBLE EDGE BLADES

PRODUCT FEATURES CONSUMER BENEFITS by

Top quality stainless steel double edge blade

ASTOR速 RANGE

Polymeric and chrome covering

Each blade is individually wrapped and packed in a box of 5

Key market data BIC accounts for 16.9% of the double edge market in volume*.

Points of differentiation More regular edge. Safe and hygienic.

Sources: *Nielsen Total Europe 15 countries - Volume unit sales - Male wet shaving market - MAT end DEC 14.

92


A

LOGISTICAL DAT

STANDARD PACKS

ASTOR® DOUBLE EDGE BLADE BOX OF 5X20 GENCOD

DESIGNATION

DEB ASTOR STAINLESS BOX 5x20

LP: 8,00 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

811 123

5201313008607

03086128111238

240

93


速 ASTOR RANGE

TWIN-BLADE SHAVER

FOR NORMAL SKIN

PRODUCT FEATURES CONSUMER BENEFITS by

Top quality stainless steel twin blades with polymeric and chrome covering More regular edge Close shave

Fixed head For stability and comfort

Blue coloured, grooved, polystyrene handle Easy to handle and use

Key market data The 2-blade segment represents 64.6% of the male disposable market in volume*.

Points of differentiation A very good value for money shaver on the male 2-blade disposable segment.

Sources: * Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - MAT end DEC 14.

94


A

LOGISTICAL DAT

STANDARD PACKS

ASTOR® 2 BLADES NORMAL POUCH OF 5 GENCOD

DESIGNATION

5 ASTOR® 2B NORMAL EU

LP: 1,26 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

828 245

5201313010426

03086128282457

20

ASTOR® 2 BLADES NORMAL BULK OF 1000 GENCOD

DESIGNATION

1000 ASTOR® 2B NORMAL EU

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

811 166

-

03086128111665

1 000

ALTERNATIVE CHANNELS LP: 6,05 €

BIC® ASTOR 2 BLADES NORMAL HANGING CARD OF 24 GENCOD

DESIGNATION

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

24 ASTOR® 2B NORMAL EU

874 608

3086123148413

03086128746089

4

95


速 ASTOR RANGE

TWIN-BLADE SHAVER

PRODUCT FEATURES CONSUMER BENEFITS by

Top quality stainless steel twin blades with polymeric and chrome covering More regular edge Close shave

Fixed head For stability and comfort

Green coloured, grooved, polystyrene handle Easy to handle and use

Key market data The 2-blade segment represents 64.6% of the male disposable market in volume*.

Points of differentiation A very good value for money shaver on the male 2-blade disposable segment.

Sources: * Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - MAT end DEC 14.

96


A

LOGISTICAL DAT

STANDARD PACKS

ASTOR® 2 BLADES SENSITIVE POUCH OF 5 GENCOD

LP: 1,26 €

DESIGNATION

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

5 ASTOR® 2B SENSITIVE EU

828 246

5201313015889

03086128282464

20

97


Fr ee

N’

DO ISS

TM T.. .

OU


* Shaver with flexible technology

PROMOTIONS

BIC® 1 SENSITIVE........................................................................................... 100 BIC® 2 SENSITIVE.......................................................................................... 101 BIC® COMFORT 2........................................................................................... 102 BIC® 3 SENSITIVE.......................................................................................... 103 BIC® 3 ACTION............................................................................................... 104 BIC® COMFORT 3 PIVOT.............................................................................. 104 BIC® FLEX 3..................................................................................................... 105 BIC® 4 FLEX.................................................................................................... 106 BIC® FLEX 3 COMFORT................................................................................ 107 BIC® FLEX 4 COMFORT................................................................................ 107 BIC® EASY........................................................................................................ 108 BIC® FLEX 3 EASY......................................................................................... 108 BIC® METAL..................................................................................................... 109 ASTOR® 2 BLADES NORMAL...................................................................... 109 BIC® TWIN LADY............................................................................................ 110 BIC® PURE3® LADY........................................................................................ 110 BIC® FLEXI* LADY.......................................................................................... 111 BIC® SOLEIL® LADY....................................................................................... 111 BIC® MISS SOLEIL® ....................................................................................... 112 BIC® MISS SOLEIL® COLOUR COLLECTION ............................................................. 112 BIC® SOLEIL® EASY....................................................................................... 112 BIC® SOLEIL® SCENT® ................................................................................. 113 BIC® SOLEIL® BELLA® .................................................................................. 113 BUSINESS OPPORTUNITY........................................................................... 114 SAMPLE (NO EAN)........................................................................................ 115


PROMOTIONS MALE

ACCESS RANGE

LP: 0,99 €

PROMOTIONS

LP: 2,59 €

GENCOD

DESIGNATION

BIC® 1 sens P5+1 EU BIC® 1 sens P10+2 EU BIC® 1 sens P10+5 EU BIC® 1 sens P15 MAXIPACK EU BIC® 1 sens P14+6 EU BIC® 1 sens P20 MAXIPACK EU BIC® 1 sens P20+4 EU BIC® 1 sens P20+10 FACTORY EU

100

LP: 1,85 €

LP: 3,55 €

LP: 1,85 €

LP: 2,78 €

LP: 3,55 €

LP: 3,55 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

838 539 8999512 836 681 811 044 868 193 868 194 928 791 8367232

3086126691831 3086127500217 3086126608273 3086123298651 3086126755762 3086126636948 3086123395268 3086126685380

03086128385394 03086128999515 03086128366812 03086128110446 03086128681939 03086128681946 03086129287918 03086128367239

35 20 10 20 20 20 20 20


MALE

ACCESS RANGE

LP: 1,62 €

LP: 2,27 €

LP: 4,38 €

GENCOD

DESIGNATION

BIC® 2 sens P5+1 EU BIC® 2 Sens P7+3 EU BIC® 2 sens P10+4 EU BIC® 2 sens P14 MAXIPACK EU BIC® 2 sens P10+5 EU

LP: 3,13 €

LP: 3,13 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

856 837 851 041 851 839 811 045 905 089

3086126766188 3086127053584 3086126755496 3086123298668 3086123325227

03086128568377 03086128510413 03086128518396 03086128110453 03086129050895

10 20 20 20 20

101


PROMOTIONS MALE

ACCESS RANGE

LP: 2,22 €

GENCOD

DESIGNATION

BIC® Comfort 2 P5+1 EU BIC® Comfort 2 P7+3 EU BIC® Comfort 2 P10+5 EU

102

LP: 3,11 €

EUROPEAN CODE

8385381 876 339 878 854

LP: 4,30 €

EAN SKU

EAN OUTER

3086127502396 03086128385387 3086127053546 03086128763390 3086126693415 03086128788546

OUTER

20 20 12


MALE

ACCESS RANGE

LP: 2,55 €

LP: 3,08 €

LP: 6,15 €

LP: 3,69 €

LP: 6,31 €

LP: 7,38 €

NEW

GENCOD

DESIGNATION

BIC® 3 sens P4+2 No Tray EU BIC® 3 sens P4+2 No Tray EU BIC® 3 sens P5+1 EU BIC® 3 sens P6+2 No Tray EU BIC® 3 sens P8+4 EU BIC® 3 sens P10+4 EU BIC® 3 sens P12 MAXI PACK FACT EU BIC® 3 sens P12+6 No Tray EU BIC® 3 sens P18+6 EU

LP: 4,92 €

LP: 11,07 €

NEW

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

872 903 872 907 901 521 871 277 8880001 9085831 8880011 8745781 931 564

3086126693279 3086126693279 3086123303584 3086126692630 3086126693293 3086123329065 3086123170513 3086123148116 3086123399679

03086128729037 03086128729075 03086129015214 03086128712770 3086128880004 03086129085835 3086128880011 03086128745785 03086129315642

10 20 20 20 20 20 20 20 40

103


PROMOTIONS MALE

ACCESS RANGE LP: 2,55 €

NEW

GENCOD

DESIGNATION

NEW

EUROPEAN CODE

BIC® 3 Action P4+2 EU BIC® 3 Action P6+2 EU

931 529 931 530

LP: 3,64 €

GENCOD

DESIGNATION

BIC® Comfort 3 Pivot Green B4+2 EU BIC® Comfort 3 Pivot Blue B4+2 EU

104

LP: 3,69 €

EAN SKU

EAN OUTER

3086123399327 03086129315291 3086123399334 03086129315307

OUTER

20 20

LP: 3,64 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

861 703

3086126778631 03086128617037

20

8329921

3086126685281 03086128329923

20


MALE

FLEX RANGE

LP: 3,56 €

LP: 2,67 €

GENCOD

DESIGNATION

BIC® 3 Flex P4+2 EU BIC® Flex 3 B3+1 EU BIC® Flex 3 B4+2 EU

LP: 3,56 €

EUROPEAN CODE

889 690 889 694 889 699

EAN SKU

EAN OUTER

3086123242500 03086128896906 3086123242548 03086128896944 3086123242593 03086128896999

OUTER

10 10 10

105


PROMOTIONS MALE

FLEX RANGE

LP: 3,72 €

GENCOD

DESIGNATION

BIC® Flex 4 P3+1 EU BIC® 4 Flex P5+1 EU

106

EUROPEAN CODE

8896981 920 220

LP: 6,20 €

EAN SKU

EAN OUTER

3086123242586 03086128896982 3086123347373 03086129202201

OUTER

10 10


MALE

FLEX RANGE LP: 4,26 €

NEW

GENCOD

DESIGNATION

BIC® FLEX 3 COMFORT B3+1 EU

EUROPEAN CODE

931 535

EAN SKU

EAN OUTER

3086123399389 03086129315352

OUTER

10

LP: 5,13 €

GENCOD

DESIGNATION

BIC® COMFORT 4 B3+1 EU.10

EUROPEAN CODE

8880292

EAN SKU

EAN OUTER

3086123220621 03086128880295

OUTER

10

107


PROMOTIONS MALE

ALL-IN-ONE LP: 4,58 €

GENCOD

DESIGNATION

BIC® EASY B5+1 EU BIC® EASY B6+2 EU

LP: 5,49 €

EUROPEAN CODE

8896622 8724513

EAN SKU

EAN OUTER

3086123242227 03086128896623 3086123194069 03086128724513

OUTER

10 10

LP: 5,49 €

GENCOD

DESIGNATION

BIC® FLEX EASY B4+1 EU

108

EUROPEAN CODE

8930171

EAN SKU

EAN OUTER

3086123273511 03086128930174

OUTER

10


MALE

SPECIFIC NEEDS

LP: 1,52 €

GENCOD

DESIGNATION

EUROPEAN CODE

BIC METAL P5+1 EU ®

856 836

EAN SKU

EAN OUTER

3086126766171 03086128568360

OUTER

30

MALE

ASTOR® LP: 1,26 €

by

GENCOD

DESIGNATION

ASTOR® TWIN NOR P5+1 EU ASTOR® TWIN NOR P5+1 EU

EUROPEAN CODE

871 208 876 357

EAN SKU

EAN OUTER

3086123124066 03086128712084 3086123124066 03086128763574

OUTER

20 20

109


PROMOTIONS FEMALE

LADY RANGE

LP: 1,70 €

LP: 2,64 €

GENCOD

DESIGNATION

BIC® Twin Lady P5+1 EU BIC® SH TWIN LADY P8+2 EU BIC® Twin Lady P8+4 EU BIC® Twin Lady P10+2 EU BIC® SH TWIN LADY P10+5 2012 EU BIC® SH TWIN LADY P10+5 2012 EU BIC® Twin Lady P15 Maxi Pack EU

LP: 2,55 €

LP: 2,55 €

GENCOD

DESIGNATION

BIC® Pure3® Lady Pink P4+2 EU BIC® Pure3® Lady P4+2 No Tray EU BIC® Pure3® Lady P4+2 No Tray EU BIC® Pure3® Lady P5+1 EU BIC® Pure3® Lady P8 Maxi Pack EU BIC® Pure3® Lady P6+2 No Tray EU SH Pure3® No Tray P8+4 EU

110

LP: 2,64 €

LP: 3,30 €

LP: 3,30 €

LP: 4,95 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

8268561 8268571 872 450 8268591 905 088 931 562 920 219

3086126608969 3086126607702 3086123194052 3086127500958 3086126609010 3086126609010 3086123347366

03086128268567 03086128268574 03086128724506 03086128268598 03086128880066 03086129315628 03086129202195

20 20 10 20 20 10 20

LP: 3,08 €

LP: 4,08 €

LP: 3,69 €

LP: 4,92 €

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

923 047 872 905 872 904 901 520 8728731 872 878 8459295

3086123363823 3086126727370 3086126727370 3086123303577 3086126726991 3086126727424 3086126727400

03086129230471 03086128729051 03086128729044 03086129015207 03086128278733 03086128728788 03086128459293

10 10 20 20 10 20 20


FEMALE

LADY RANGE

LP: 2,97 €

GENCOD

DESIGNATION

EUROPEAN CODE

BIC® FLEXI LADY P3+1 EU BIC® FLEXI LADY P6+2 FR

893 018 908 584

LP: 5,94 €

EAN SKU

EAN OUTER

3086123273528 03086128930181 3086123329072 03086129085842

OUTER

10 20

FEMALE

SOLEIL RANGE LP: 3,39 €

GENCOD

DESIGNATION

BIC® SOLEIL® Lady B3+1 EU BIC® SOLEIL® Lady B4+2 EU

LP: 4,52 €

EUROPEAN CODE

828 096 832 982

EAN SKU

EAN OUTER

3086126636986 03086128280965 3086126685182 03086128329824

OUTER

10 10

*Shaver with flexible technology

111


PROMOTIONS FEMALE

SOLEIL RANGE

LP: 2,70 €

GENCOD

DESIGNATION

BIC® MISS SOLEIL® B3+1 EU

EUROPEAN CODE

8897544

EAN SKU

EAN OUTER

3086123262270 03086128897545

OUTER

10

NEW

LP: 2,70 €

GENCOD

DESIGNATION

BIC® MISS SOLEIL® COLOUR COLL B3+1 EU

EUROPEAN CODE

931 542

EAN SKU

EAN OUTER

3086123399457 03086129315420

OUTER

10

FEMALE

ALL-IN-ONE

LP: 5,49 €

GENCOD

DESIGNATION

BIC® SOLEIL® EASY B4+2 EU

112

EUROPEAN CODE

8880401

EAN SKU

EAN OUTER

3086123220737 03086128880400

OUTER

10


FEMALE

SOLEIL RANGE LP: 3,39 €

GENCOD

DESIGNATION

BIC® SOLEIL® Scent B3+1 EU BIC® SOLEIL SCENT B4+2 EU

EUROPEAN CODE

901 579 845871

EAN SKU

EAN OUTER

3086123304161 03086129015795 3086126726823 03086128458715

OUTER

10 20

LP: 5,13 €

GENCOD

DESIGNATION

BIC® SOLEIL® BELLA B3+1 EU

EUROPEAN CODE

888 021

EAN SKU

EAN OUTER

3086123220546 03086128880219

OUTER

10

113


NITY

RTU BUSINESS OPPO

RECOMMENDED

SELLING PRICE 1€

NEW

OPPORTUNITY

2016

To reach new customers that do not sell branded one piece shavers To answer any promotional opportunity These offers are able to leverage consumption ! - A new recommended selling price point to capture new consumers - A trial offer to leverage impulse purchase

GENCOD

DESIGNATION

BIC® 1 SENS P5 EU BIC® BILAMA DUE P5 EU BIC® CLASSIC LADY P5 EU BIC® 3 P2 EU BIC® Pure3® LADY P2 EU SH BIC® MISS SOLEIL P1 EU BIC® SOLEIL® BELLA B1 EU SH BIC® FLEX4 COMFORT BL1 EU

114

EUROPEAN CODE

EAN SKU

EAN OUTER

OUTER

838 521 899 412 8173781 889 701 889 702 912 430 923 038 929 019

3086125705010 8002930008301 0070330703254 3086123221673 3086123221642 3086123298361 3086123363731 3086123394780

03086128385219 03086128994121 03086128173786 03086128897019 03086128897026 03086129124305 03086129230389 03086129290192

40 20 20 20 20 20 10 10


SAMPLES SAMPLES (NO EAN)

845 9252

928 771

929 002

895 8282

895 8281

901 582

923 055

923 050

8969821

811059

931 623

931 622

888 106

115


D E SMO E N

NESS? H OT


FOAMS & GELS

BIC® FOAM MOUSSE.............................................................................. 118 BIC® COMFORT FOAM CLASSIC......................................................... 119 BIC® COMFORT FOAM SENSITIVE..................................................... 120 BIC® COMFORT GEL FRESH................................................................. 121 BIC® COMFORT GEL SENSITIVE......................................................... 122 BIC® SOLEIL® LADY GEL PINK............................................................ 123 BIC® SOLEIL® LADY GEL GREEN........................................................ 124 TRAVEL SIZE........................................................................................... 125


SHAVING FOAMS MALE SHAVING

FOAM

PRODUCT FEATURES

Shaving Foam

200 ml

FOAMS & GELS

STANDARD PACKS

BIC® COMFORT FOAM BASIC 200 ML GENCOD

DESIGNATION

1 BIC® Foam Basic 200 ml EU

118

LANGUAGES

EUROPEAN CODE

GB / FR / DK & N / S / FIN / GR / PL / RO / HU / RU / UA / TR / SK / AR

8724833

LP: 1,77 €

EAN SKU

EAN OUTER

3086123132887 03086128724834

OUTER

6


SHAVING FOAMS

SHAVING FOAMS

MALE SHAVING

FOAM

PRODUCT FEATURES

Classic foam

For an easy application

Contains Vitamin E

250 ml

STANDARD PACKS LP: 2,51 €

GENCOD

BIC® COMFORT FOAM CLASSIC 250 ML

DESIGNATION

LANGUAGES

EUROPEAN CODE

1 BIC® Comfort Foam Classic 250 ml 1 EU

GB / FR / NL / DK & N / S / FIN / GR / PL / RO / HU / RU / SK / AR

8509075

EAN SKU

EAN OUTER

3086126747965 03086128509073

OUTER

6

119


SHAVING FOAMS MALE SHAVING FOAM

ADAPTED TO SENSITIVE SKIN

PRODUCT FEATURES

Foam adapted to sensitive skin

For an easy application

Contains Aloe Vera

250 ml

STANDARD PACKS

BIC® COMFORT FOAM SENSITIVE 250 ML GENCOD

120

DESIGNATION

LANGUAGES

EUROPEAN CODE

1 BIC® Comfort Foam Sensitive 250 ml 1 EU

GB / FR / D / I / E / P / DK & N / S / FIN / GR / PL / HU / RU / SK / AR

8509055

EAN SKU

LP: 2,51 €

EAN OUTER

3086126747941 03086128509059

OUTER

6


SHAVING GELS

SHAVING FOAMS

MALE SHAVING GEL

PRODUCT FEATURES

Shaving gel

For an easy application

Contains Menthol and Vitamin E

200 ml

STANDARD PACKS LP: 3,21 €

GENCOD

BIC® COMFORT GEL FRESH 200 ML

DESIGNATION

LANGUAGES

EUROPEAN CODE

1 BIC® Comfort Gel Fresh 200 ml 1 EU

GB / FR / NL / I / DK & N / S / FIN / GR / PL / RO / HU / RU / SK / AR

8509045

EAN SKU

EAN OUTER

3086126747934 03086128509042

OUTER

6

121


SHAVING GELS MALE SHAVING GEL

ADAPTED TO SENSITIVE SKIN

PRODUCT FEATURES

Gel adapted to sensitive skin

For an easy application

Contains Aloe Vera

200 ml

STANDARD PACKS

BIC® COMFORT GEL SENSITIVE 200 ML GENCOD

DESIGNATION

LANGUAGES

1 Bic® Comfort Gel GB / FR / NL / D / I / E / Sensitive 200 ml P / DK & N / S / FIN / GR / PL / HU / SK /AR 1 EU

122

EUROPEAN CODE

8509035

LP: 3,21 €

EAN SKU

EAN OUTER

3086126747927 03086128509035

OUTER

6


SHAVING GELS

SHAVING FOAMS

FEMALE SHAVING GEL

GEL

PRODUCT FEATURES

Female shaving gel

Contains Aloe Vera and Vitamin E Peach fragrance

150 ml

STANDARD PACKS LP: 3,21 €

GENCOD

DESIGNATION

LANGUAGES

/ FR / D / I / P / DK & 1 Gel BIC® Soleil™ GB N / S / FIN / GR / PL / RU Pink 150 ml 1 EU / SK / AR

BIC® SOLEIL™ GEL PINK 150 ML

EUROPEAN CODE

8675763

EAN SKU

EAN OUTER

3086126747972 03086128675761

OUTER

6

123


SHAVING GELS FEMALE SHAVING GEL

PRODUCT FEATURES CONSUMER BENEFITS Female shaving gel

Contains shea butter and green tea

Melon fragrance

150 ml

STANDARD PACKS

BIC® SOLEIL™ GEL GREEN 150 ML GENCOD

124

DESIGNATION

LANGUAGES

EUROPEAN CODE

1 Bic® Soleil™ Green Gel 150 ml 1 EU

GB / FR / NL / D / E / P / DK & N / S / FIN / GR / PL / HU / SK / AR

8675693

LP: 3,21 €

EAN SKU

EAN OUTER

3086126799414 03086128675693

OUTER

6


S

EL G D N A S M A O F SHAVING

SHAVING FOAMS

TRAVEL SIZE

EASY TO TRANSPORT

BIC® COMFORT FOAM SENSITIVE 90 ML GENCOD

DESIGNATION

LANGUAGES

EUROPEAN CODE

1 BIC Comfort Foam Sensitive 90 ml 1 EU

GB / FR / I / E / P / S / FIN / GR / AR

8731653

®

EAN SKU

DESIGNATION

LANGUAGES

1 BIC Comfort Gel GB / FR / NL / E / DK & N / S / FIN / GR / AR Sens 75 ml 1 EU ®

EUROPEAN CODE

8731673

BIC® SOLEIL™ LADY 75 ML GENCOD

DESIGNATION

1 BIC Soleil Gel Pink 75 ml 1 EU ®

EAN OUTER

3086126768687 03086128731658

BIC® COMFORT GEL SENSITIVE 75 ML GENCOD

LP: 1,72 €

EAN SKU

OUTER

6

LP: 2,26 €

EAN OUTER

3086126799261 03086128731672

OUTER

6

LP: 2,26 €

LANGUAGES

EUROPEAN CODE

GB / FR / NL / E / DK & N / S / FIN / GR / AR

8731693

EAN SKU

EAN OUTER

3086126799254 03086128731696

OUTER

6

125


NOTES ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. ............................................................................................................................................................................................................................................................................. .............................................................................................................................................................................................................................................................................

More for your money... Always!


SOCIÉTÉ BIC S.A. 14, rue Jeanne d'Asnières 92611 Clichy Cedex Tel. : +33 1 45 19 52 00 Fax : +33 1 45 19 52 99 552 008 443 RCS NANTERRE Capital : 183 108 384,24 Euros

www.bicworld.com

As a result of the ongoing development of our product range, Société BIC reserves the right to modify, without notice, the products and technical characteristics featured in this catalogue. Our new collection will be available in 2016 while stocks last.

Catalogue BIC Nordic - Shavers  
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