Page 1

BRAND GUIDELINES CONFIDENTIAL


Contents 4 Our History and Mission 7 Company Hierarchy 8 Core Services 10 First-to-Market Products 12 Timeline 15 Brand Elements 19 Customer Profile 23 Logo 26 Typography 27 Colors 28 Icons 29 Photography 37 Design Reference

ARG Internal Brand Guide

This document outlines Allergy Research GroupŽ (ARG) brand elements and brand identity, including, but not limited to, history, mission statement, and value proposition. The brand identity represents ARG’s values, services, and customer demographics. This document also outlines specs for advertising assets for direct mail campaigns, online journal ads, magazine ads, and distributor advertising.


Who We Are

www.allergyresearchgroup.com

|3


Our History and Mission History of Allergy Research Group® Founded in 1979 by molecular geneticist Stephen Levine, PhD, Allergy Research Group® is one of the very first truly hypoallergenic nutritional supplement companies. For more than 35 years, Allergy Research Group® has been a leading innovator and educator in the healthcare practitioners and natural products industries. Our dedication to the latest research about cutting-edge nutritional supplements continues to this day. Allergy Research Group® was first to bring Melatonin, 5-HTP, Nattokinase, Artemisinin, and Bis-Carboxyethyl Germanium Sesquioxide to the U.S. market.

Mission Statement Our purpose is to provide healthcare practitioners with products they can use to improve their patients’ quality of life, through scientific-based innovation, purity of ingredients, education, and outstanding service.

4 | ARG Internal Brand Guide

Company Principles Leader in Innovation

Patient Satisfaction

Product Performance

Quality Control

Education


Superior Quality Control

Hypoallergenic Products

Since 1979, Allergy Research Group® has used only the purest raw materials available, and has implemented strict quality control procedures in every stage of production, including inspection of raw materials, manufacturing, packaging, and storing. ARG is licensed by the California Department of Health Services, Food and Drug Branch, registration number 55137.

We define hypoallergenic as ”free of all common allergens,” specifically, wheat, corn, soy, gluten, yeast, dairy, eggs, fish, crustacean shellfish, tree nuts, and peanuts. Many very sensitive individuals who react to supplements in general can tolerate Allergy Research Group® products.

Unsurpassed Ingredient Quality Allergy Research Group® uses only the purest and highest quality raw materials available. For example, we use only Nattokinase NSK-SD®, the first nattokinase introduced into the U.S. market, which has established standardization and quality levels for all other nattokinase. Our MicroChitosan contains small-size chitosan oligosaccharide.

Since our inception in 1979, we have used only the purest and, whenever possible, the lowest allergy potential natural ingredients. And while many of the nutrients in our formulas are synthesized from natural plant substances, which may contain antigens, the synthesizing process removes the molecules of the desired nutrient from the original substance, and in the processing, a great percentage of the antigens and allergens are left behind. Thus, the final material has extremely low allergy potential. This is not to say that no one will react to any of our hypoallergenic formulas, as some extremely sensitive people may. However, the potential for an allergic reaction is low, and the feedback from many of our extremely allergic and sensitive customers is that Allergy Research Group® supplements are often the only products they can tolerate.

www.allergyresearchgroup.com

|5


GMP Standards Our products are manufactured under the recognized principles of current Good Manufacturing Practice (cGMP), brought into final form by the FDA in June 2007. The GMP standards are applied to a wide variety of procedures associated with the manufacturing of dietary supplements, including receiving, testing, and approving raw materials; production; process controls; laboratory testing of labeled and packaged finished product; distribution control and accountability; and shelf life/expiration testing to ensure freshness and potency. For many years we have used the same manufacturers to produce our powder formulas, capsules, tablets, softgels, gels, and liquid products to ensure consistency. All of our certified manufacturers meet or exceed cGMP requirements established by the FDA, as well as state and local regulations. In our facility in Alameda, California, our highly trained staff bottle, label, and ship our finished products. Our newly installed automatic bottling line has multiple built-in quality checks, such as weight verification and metal detection, to ensure all finished packaged products have the pre-determined physical count and are contaminant-free.

6 | ARG Internal Brand Guide

Independent Third-Party Laboratories In addition to our in-house quality control department, we use certified independent analytical laboratories to test raw materials as well as finished products. All of our certified laboratories meet or exceed cGMP requirements. Our products are assayed for identity, purity, and potency, and are confirmed to contain pre-determined amounts of the contents listed on every label. Microbial, pesticides/ herbicides, aflatoxins, residual solvents, and heavy metals analyses are also conducted on all applicable products.

Procedures of Analysis We utilize a number of advanced methods of analysis, including high performance liquid chromatography (HPLC), IR and UV-VIS spectroscopy, capillary electrophoresis (CE), inductively coupled plasma-mass spectrometry (ICP-MS), atomic absorption (AA), thin layer chromatography (TLC), and Fourier transform infrared spectroscopy (FTIR), along with biochemistry and wet chemistry techniques.


Company Hierarchy

KI NutriCare Inc.

www.allergyresearchgroup.com

|7


Core Services Services Offered Allergy Research Group® offers excellence in technical support, with experienced clinical nutritionists to answer questions about ARG products. ARG’s customer service team ranks among the fastest in the industry, with same-day shipment for orders placed by 12 p.m. PST. The ARG website offers the latest information on products and prices, and convenient online ordering for healthcare professionals. Practitioners may also enroll in the Patient Provider Program (PPP), with discounted patient ordering and automatic commissions to the doctor or a charity of the doctor’s choice. ARG’s Private Label Program allows healthcare practitioners to put their name and practice on our nutritional formulas. This encourages improved patient compliance and reduced substitution. Through this program, each practice’s branding is associated with ARG’s trusted highquality and effective supplements.

8 | ARG Internal Brand Guide

Science-based hypoallergenic supplements Technical support and customer service Education resources for doctors and patients Quarterly newsletter that discusses the latest in cutting-edge research Website with educational articles and postgraduate education at www.clinicaleducation.org, and free, peer-to-peer clinical education forum on LinkedIn


Contract of Expectations

1 2 3 4

Micro Trends

Macro Trends

To provide superior customer service and technical support.

How do employees and groups interact within our organization?

How does ARG interact with customers and compete in the market?

Use third-party vendors to ensure strict quality control testing.

• • • •

• • • •

To provide education resources on products that are available to customers. To continue to create unique formulations using evidence-based research with a focus on hypoallergenic products.

Tone Internal communication Project management Timelines

Trade shows Customer service and technical support Marketing and advertising Superior educational content

The values and processes that are instilled in the micro environment transfer to the macro environment. Effective project management and consistency in project timelines, coupled with the use of a “tone” that is exclusive to your brand and product, will transfer into your macro customer-facing services and materials.

Our Tone of Voice The tone of voice stems from the micro trends within an organization. This is a company’s expression of the people who are behind the brand.

Steps to a Successful Tone of Voice

Micro

Macro

Consistency in tone will lead to brand recognition. • Consistency in language internally and within marketing materials (formal vs. informal) • Consistency in promotions and web-based advertising

www.allergyresearchgroup.com

|9


First-to-Market Products 1985

1986

Allergy Research GroupÂŽ Buffered Vitamin C has been used clinically for offsetting acute hypersensitivity reactions, the addictive craving for foods and cigarettes, and other withdrawal states from stimulants and alcohol.* A study at the Haight Ashbury Free Clinic in San Francisco demonstrated that Buffered Vitamin C could offset and reduce withdrawal symptoms from stimulants and opiates by 90% in outpatients who took a teaspoon of Buffered Vitamin C whenever they felt a craving.*

Pure artemisinin, or Qinghaosu, is the active constituent of the herb Artemisia annua (sweet wormwood). Good quality Artemisia annua contains 0.3-0.5% artemisinin, so pure artemisinin provides hundreds of times more of the active constituent artemisinin than the whole herb itself. Research has shown artemisinin to be particularly beneficial in balancing the microbiology of the GI tract.*

Buffered Vitamin C

10 | ARG Internal Brand Guide

Pure Artemisinin

Our Artemisinin has had independent cell tests verifying its effectiveness, and we use HPLC to perform independent potency assays on every batch. Numerous practitioners have chosen ARG Artemisinin as part of the nutritional supplement program they utilize in their practice.*


Allergy Research Group® has consistently pioneered new breakthroughs in nutritional supplements. Our in-house Research and Development team has decades of experience in formulating original and leading-edge products to support optimal health. Working with our certified manufacturers, we continue to develop technologies that maximize product delivery, absorbency, and effectiveness. We were the first company to bring Buffered Vitamin C, Artemisinin, Melatonin, and Nattokinase NSK-SD® to the U.S. market.

1990s

2002

Melatonin’s main function in the body is to support sleep.* It also has antioxidant properties via hydroxy radical scavenging.* Our Slow Motion Melatonin is a specially prepared low-dose melatonin, which is stabilized in a lipid matrix. The patent-pending lipid matrix tablet system protects the melatonin from harsh gastric juices, and is designed to allow absorption via the lymph.* Preparations that do not use the lipid matrix system must first go through the portal vein system. The “slow motion”-like property is a byproduct of the micronized lipid matrix system.*

Nattokinase is a profibrinolytic serine protease originally extracted and purified from natto, a traditional fermented soybean food popular in Japan. The fermentation process includes incubating boiled soybeans with Bacillus subtilis natto. Current research suggests that nattokinase may support healthy coagulation of blood within normal levels, and may be useful in the maintenance and enhancement of normal healthy endogenous fibrinolysis, the dissolution of the essential portion of the blood clot or thrombus.*

Melatonin

Nattokinase NSK-SD®

Our Nattokinase has established standardization and quality levels for all nattokinase. It is vegetarian, non-irradiated, and free of vitamin K2. NSK-SD® has two Japanese and three U.S. patents, and is recognized by the JHFA (Japan Health and Nutrition Food Authorization) and JNKA (Japan Nattokinase Association) as authentic nattokinase. NSK-SD® is a trademark of Japan BioScience Laboratory.

www.allergyresearchgroup.com

| 11


Timeline Allergy Research Group® was founded by Stephen Levine, PhD, in 1979, based on the insight that the allergenic potential of nutrients plays a role in supplement effectiveness, spawning a revolution in the natural products industry and in the field of alternative medicine.

ARG published first issue of FOCUS newsletter.

Based on the original work of Japanese scientist Dr. Kazuhiko Asai, ARG worked with a University of California, Berkeley chemist to confirm the purity of biscarboxyethyl germanium sesquioxide (Ge-132), and introduced it in the product Organo-Germanium.

ARG Buffered Vitamin C, developed from research by Dr. Randolph, underwent an informal study at the Haight Ashbury Free Clinic in San Francisco. 90% of outpatients recovering from addictions who took Buffered Vitamin C had reduced withdrawal symptoms and cravings.*

1984

1980

1985

Introduced ProGreens®, an original green drink with grasses, sea vegetables, algae, adaptogenic herbs, probiotics, fiber, and “superfood,” providing natural food factors not found in isolated vitamins or minerals.*

1993

1987 Introduced pure artemisinin (Qinghaosu), the active component of the herb Artemisia annua, in Tricycline, an herbal formula for GI support.*

Developed OcuDyne, the first full-spectrum eye-care formula, in collaboration with Drs. Alan Gaby, MD, and Jonathan Wright, MD. Expanded and improved in 2005 as OcuDyne II.

Introduced Stabilium® 200, a unique extract of Garum Armoricum® fish hydrolysate. Garum was originally used by the ancient Celts as a food supplement to improve resilience to physical and emotional stress.*

1996

1988

1986

Dr. Levine, with Parris Kidd, PhD, published the book Antioxidant Adaptation, a textbook unifying the research on antioxidants and their relationship to immunity, stress, free radicals, and cellular degeneration. It changed the way alternative healthcare practitioners view the disease process.

12 | ARG Internal Brand Guide

During the first years between 1979 to 1984, ARG originated many unique formulas, including the industry’s first antioxidant formulas. These redefined vitamins C and E, beta-carotene, selenium, and other basic nutrients as fundamentally antioxidants. As these ideas were published in our scientific newsletter Allergy Research Group® FOCUS, they were embraced by environmental medicine doctors, including movement founders Drs. Theron Randolph, MD, and William J. Rea, MD.

1997 Introduced melatonin research to scientist Russel J. Reiter, PhD, whose subsequent research sparked the mass acceptance of melatonin and the scientific understanding of its role as an antioxidant.*


Innovation is a focus of Allergy Research Group®, which has led to our introduction of a variety of unique substances and formulas to the U.S. market.

Introduced Oralmat®, a patented extract of young rye grass (Secale cereale) from Australia that supports healthy breathing and immunity.*

Working with Dr. Hiroyuki Sumi, MD, the discoverer of nattokinase, and nattokinase specialists Drs. Martin Milner, ND, and Ralph Holsworth, DO, ARG introduced the standard-setting NSK-SD® form of nattokinase.

2000

1999

Introduced Acetyl-Glutathione, a novel oral formulation that is stable in the stomach and gastrointestinal tract, well absorbed, and able to enter the cells directly and present to the cytosol for mitochondrial entry.*

2007

2004

2002 In collaboration with Dr. Leo Galland, MD, ARG introduced Mastica, mastic gum resin from the Pistacia lentiscus tree found on the island of Chios in Greece.

Introduced Mucolyxir™, a unique product for lung support and mucous regulation made from microdose DNA, utilizing the concept of “signal therapy” originally developed by Dr. Allan Lieberman, MD, and John McMichael, PhD.*

2005 Introduced Healthy Prostate & Ovary, a proprietary formula from a family of three generations of Vietnamese doctors, which contains renowned Vietnamese herb Crinum latifolium.

ARG FOCUS published research on high-dose biotin, including an interview with neuroscientist Dr. Frédéric Sedel, MD, PhD, on a possible new class of biotin-responsive neurological conditions.

2012

2011 ARG FOCUS published the NO/ONOO– oxidative-inflammatory disease model of Martin Pall, PhD, which explains a biochemical cycle in the body that involves elevated levels of nitric oxide (NO) and its oxidant product peroxynitrite (ONOO–).

2016 Introduced patented NTFactor®, phosphoglycolipids in proprietary and scientifically selected ratios of phosphatidylcholine, glycolipids, and other phosphatidyl nutrients, researched and blended to optimize cellular uptake and membrane utilization.*

ARG has followed cGMP guidelines prior to their inception in 2007 and became NSF® certified thereafter.

www.allergyresearchgroup.com

| 13


Our Brand Essence

14 | ARG Internal Brand Guide


Brand Elements Brand Tagline

Brand Purpose

Innovative Nutrition

The purpose of Allergy Research Group® is to create conditionspecific products using scientific, evidence-based research, with a focus on hypoallergenic supplements, and to act as a resource for doctors to improve patients’ quality of life.

Expanded Tagline Innovative Nutrition for an Improved Quality of Life

Brand Essence The brand essence of Allergy Research Group® is to be the “pathfinder” in the industry.

Brand Characteristics • • • • •

Integrative Unique Pure, quality ingredients Evidence-based Focus on education

Brand Promise Allergy Research Group® promises to use the highest quality ingredients and to provide customers with access to education on each product in our line.

"Brand is not your logo, or colors, or product, or even your face, it is the emotional and mental feeling the public has when they interact with you and your business." — Marty Neumeier (American Author and Brand Expert)

www.allergyresearchgroup.com

| 15


Brand Personality Our brand personality defines our voice and image, and how our audience perceives us.

INTEGRATIVE

PURE

RESOURCEFUL FRIENDLY

INNOVATIVE PROGRESSIVE

RELIABLE

EDUCATIVE CARING

UNIQUE

TRUSTWORTHY EFFECTIVE

16 | ARG Internal Brand Guide


Brand Touchpoints In order to effectively portray our brand, we must communicate in a clear, consistent manner through all of our touchpoints.

Print

Digital

Publication Ads

Product Sheets

Newsletter (FOCUS)

Web Ads

Social Media

Trade Shows

Labels and Packaging

Direct Mail

Email Marketing

Homepage Spotlights

Order Stuffers

Promotional Items

Brochures

Digital Newsletter (FOCUS)

Landing Pages

www.allergyresearchgroup.com

| 17


Brand Vision

We create unique and novel products using science. Our in-house Research and Development team has decades of experience in formulating original and leading-edge products to support optimal health.

18 | ARG Internal Brand Guide

We provide customers with education resources to make informed decisions. Our FOCUS newsletter has been around since 1980 and has been a leading education resource for practitioners worldwide.

We offer user-friendly ways to purchase our cutting-edge products with superior customer service and technical support. Our Technical Support team has been educating practitioners for over 35 years about about innovative products.


Customer Profile Type of Healthcare Practitioner The Allergy Research Group® customer database is made up of medical doctors, chiropractors, naturopathic doctors, nurses, LAcs, DOs, and PhDs. Most healthcare practitioners in the database are medical doctors and chiropractors.

5%

PhDs

5%

DOs

6%

LAcs

8%

Nurses

11%

Naturopathic Doctors

Worldview of our Buyers • Intuitive • Health as priority • Focus on literature • Research oriented • Open to holistic, natural solutions • Educated

23% Chiropractors 24% Medical Doctors

www.allergyresearchgroup.com

| 19


25

10

Top 25 Selling Products

#1 200 mg of Zen

#2 Nattokinase NSK-SD® 2000FU

#3 ProGreens® with Advanced Probiotic Formula

20 | ARG Internal Brand Guide

Top 10 Distributor Customers

4. DIM Enhanced Delivery System 5. Artemisinin 6. Vitamin D3 Complete 7. Mastica Chios Gum Mastic 8. Stabilium® 200 Garum Armoricum® 9. Lumbrokinase 10. Pancreas Natural Glandular (Pork) 11. VascuStatin 12. Culturelle® 13. CoQH-CF™ Ubiquinol 14. Super Artemisinin 15. Argentyn 23® BioActive Silver Hydrosol™ 16. Super Vitamin B Complex 17. Saccharomyces boulardii 18. Acetyl-Glutathione 19. NTFactor® EnergyLipids Powder 20. Ox Bile 21. L-Ornithine-L-Aspartate 22. Organo-Germanium Ge-132 23. Perm A vite® 24. InflaMed 25. Buffered Vitamin C

#1 #2 #3 4. 5. 6. 7. 8. 9. 10.

Willner Chemists Nutrisearch Ltd N.E.E.D.S. Mountain States Health Products Inc. Moss Nutrition Nutritional Services, Inc. Perfect Health Solutions


U.S. Market Growth

ARG Indexed Sales

The total 2015 U.S. market for dietary supplements was 38.8 billion USD with a 5.9% growth. The 2015 healthcare practitioner market was estimated at 3.3 billion with a 7% growth.

We are committed to continue to grow the HCP market by providing our customers with quality products and outstanding education services. We have grown over the past four decades through providing customers with new cutting-edge products and acquisitions of high-quality products and technologies.

Source: Nutrition Business Journal (2015 estimates; $mil, consumer sales)

Key Dates Feb. 29, 2012: Acquired Nutri-Link Jan. 27, 2014: Acquired Nutritional Therapeutics May 1, 2015: Acquired Nutri-Gold July 3, 2015: Acquired Optimox $60,000

Growth 7%

$50,000

6%

$40,000

5% $30,000

4% 3%

$20,000

2016

2015

2014

2013

2012

2011

2010

2009

2008

0%

2007

1%

2006

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

$0

2009

$10,000

2008

2%

Supplement Sales

www.allergyresearchgroup.com

| 21


How We Look

22 | ARG Internal Brand Guide


Logo The Allergy Research GroupÂŽ logo uses Pantone 288 Blue. The logo is simplistic in style and highlights our purpose as a company to provide our customers with pure and innovative nutrition formulations. Allergy is bolded in the logo to emphasize our focus on hypoallergenic supplements. Since our inception in 1979, we have used only the purest, and, whenever possible, the lowest allergy potential natural ingredients.

www.allergyresearchgroup.com

| 23


Logo Usage A logo is the essence of a brand. Therefore, it is important the logo be clearly legible at all times. The logo should be used in its entirety without being modified in any way. It works best in our ARG blue over a white or light background, and in reverse white over a solid background or dark image. It is important to maintain a minimum spacing, as well as minimum print size, to keep elements intact.

ARG blue logo: Must include oval border and the Innovative Nutrition tagline.

Minimum Spacing .25x

x

Logo in reverse: White over a solid-color background or image.

.25x .25x

.25x

Minimum Printed Logo Size Black logo: Only use when grayscale printing is required. For all other instances, use blue or white logo.

8 mm

24 mm

24 | ARG Internal Brand Guide


Unacceptable Usage 1

2

3

1 Do not change scale horizontally or vertically.

2 Do not change color of logo to anything besides ARG blue, black, or white.

3 Do not tilt or rotate logo. It should always be at a 0° angle.

4

5

6

4 Do not change stroke width of oval. 5 Do not change font, size, or spacing of tagline in relationship to the oval.

6 Do not remove oval or the Innovative Nutrition tagline from logo.

Innovative Nutrition

7 Do not add a drop shadow, bevel,

or any other kind of effect to logo.

8 Do not fill in oval when using the 7

8

9

white logo over a background or image.

9 Do not use white logo over a light or

distracting background where it would be hard to read. Do not use a drop shadow to darken it.

www.allergyresearchgroup.com

| 25


Typography We use the Avenir font family as our primary typeface for all print, web, and digital branding. For instances when Avenir is not available, use Open Sans or a sans serif.

Avenir Book

Avenir Heavy

AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz 123456789!@#$%&

AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz 123456789!@#$%&

Avenir Book Oblique

AaBbCcDdEeFfGgHh IiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz 123456789!@#$%& 26 | ARG Internal Brand Guide

Avenir Book Use for body copy and most headlines.

Avenir Book Oblique Use for botanical names or when italics are appropriate (use sparingly).

Avenir Heavy

Use for sub headlines or when a heavier font is required.


Colors Pantone 288 Blue is our primary color. Is it crucial to our branding and used in the logo, product labels, and various elements within our marketing material, such as headers and backgrounds. Use secondary blue and shades of blue to complement or differentiate elements. Use black and gray for body text and subheadlines.

Primary ARG Blue

Secondary Blue

Black

Gray

Pantone 288 CMYK 100, 90, 0, 20 RGB 27, 50, 129 HEX/HTML #002d72

Pantone 660 CMYK 82, 54, 0, 0 RGB 52, 113, 184 HEX/HTML #3471b8

CMYK 0, 0, 0, 100 RGB 0, 0, 0 HEX/HTML #000

Pantone Cool Gray 9 CMYK 0, 0, 0, 70 RGB 110, 110, 110 HEX/HTML #75787b

Product category colors: All of our products fit within a certain category. These colors are used throughout marketing materials such as our Product Sheets and Catalog, and must be kept consistent across all elements.

AMINO ACIDS

ESSENTIAL FATTY ACIDS

LIVER SUPPORT

MUSCULOSKELETAL

ANTIOXIDANT FORMULAS

EYE SUPPORT

MARTIN PALL PRODUCTS

PROBIOTICS

BIOENERGETIC

GASTRIC SUPPORT

METABOLIC SUPPORT

SPECIALTY PRODUCTS

BIOFLAVONOIDS

GLANDULARS

MICROBIAL BALANCERS

VITAMIN B PRODUCTS

BRAIN SUPPORT

HORMONE SUPPORT

MINERAL PRODUCTS

VITAMIN C PRODUCTS

CARDIOVASCULAR SUPPORT

IMMUNE SUPPORT

MULTIPLE VITAMINS

VITAMINS D, E, K

www.allergyresearchgroup.com

| 27


Icons Along with photography, we use icons to convey our brand and create visual impact. Use modern and clean icons without multiple colors, shading, gradients, or other distractive elements. Icons should be in blue, black, or reverse white.

28 | ARG Internal Brand Guide


Photography

www.allergyresearchgroup.com

| 29


Lifestyle Photography Lifestyle photos represent how we want our customers to feel from using our products. Photos should be bright and of professional quality, with a strong focal point. Subjects should have a natural, in-the-moment pose or be participating in an activity, preferably outdoors.

30 | ARG Internal Brand Guide


www.allergyresearchgroup.com

| 31


Environment Photography Helps the consumer/buyer of a product feel a specific type of emotion or imagine themselves in a specific state of mind. For example, ARG’s flagship product 200 mg of Zen produces a “feeling of relaxation” without sedation.*

32 | ARG Internal Brand Guide


www.allergyresearchgroup.com

| 33


Ingredient Photography Since many of our products are sourced from natural foods, photography is used to represent featured ingredients. It can also show benefits of taking a product, such as Full Spectrum Digest™, which provides a potent, broad-range vegan enzyme blend to assist the breakdown of a wide range of protein, fats, and carbohydrates found in foods.*

34 | ARG Internal Brand Guide


www.allergyresearchgroup.com

| 35


Ingredient highlights: Based on the raw materials in each product, photos are chosen, then approved by a member of the Product Development team. Each raw material image of an ingredient will appear the same throughout ARG marketing for consistency; e.g., the same photo for papaya will be present throughout all marketing materials, such as Product Sheets or advertisements. All the images below are used in our Whole GI Wellness product sheet.

36 | ARG Internal Brand Guide


Design Reference


Product Sheet Template (front)

1 2

3

Advanced NeuroPlus

®

Brain Nutrition*

6

Key Features • Six superior brain-boosting nutrients, each with unique benefits*

7

• Neumentix™ spearmint may improve sleep, enhance working memory, and boost cognition* • NeuroFactor™ coffee fruit extract supports BDNF levels* • Standardized American ginseng extract supports memory and alertness* • Lion’s mane mushroom strengthens memory and concentration* • Citicoline is a precursor to key brain nutrient phosphatidylcholine*

8

• NTFactor® phosphoglycolipids support normal membrane potential and ATP energy production*

#77010 90 vegetarian tablets

9 800.545.9960 info@allergyresearchgroup.com www.allergyresearchgroup.com

38 | ARG Internal Brand Guide

5

BRAIN SUPPORT

4 Advanced NeuroPlus® offers a combination of six unique ingredients that support the brain and nervous system: Neumentix™ spearmint complex; NeuroFactor™ coffee plant whole fruit extract; Lion’s mane mushroom; American ginseng extract with standardized ginsenoside content; Citicoline, precursor to phosphatidylcholine; and NTFactor® phosphoglycolipid blend.*

1

Relevant Image

2

Product Name

3

Tagline

4

Description

5

Category

6

Key Features

7

Product Shot

8

Product Number and Quantity

9

Contact Information


Product Sheet Template (back)

Advanced NeuroPlus

®

1 3

Neumentix™: Proprietary spearmint phenolic

Advanced NeuroPlus® Brain Nutritioncomplex that has been shown to help improve sleep, *

2 spearmint complex; Lion's enhance working memory, and boost cognitive Advanced NeuroPlus® provides Neumentix™ in adults.* This non-GMO spearmint is mane mushroom; NTFactor® phosphoglycolipid blend; Citicoline, precursorperformance to dried immediately after harvest using state-of-the-art phosphatidylcholine; NeuroFactor™ coffee fruit extract; and American dehydration technology to preserve its full phenolic ginseng extract with standardized ginsenoside content.* content. It is then processed using water-based

Advanced NeuroPlus

Relevant Image

2

Ingredients List / Description Continued

3 4

Supplement Facts / Suggested Use

Suggested Use 4

extraction to produce concentrated, standardized levels of water-soluble phenolics and rosmarinic acid.

As a dietary supplement, 3 tablets daily, or as directed by a healthcare professional. NeuroFactor™: Patented ingredient made from the whole fruit of the coffee plant, Coffea Caution: If pregnant or nursing, consult your healthcare practitioner arabica, including the seed (coffee bean). It is before use. Keep out of reach of children. *This statement has notrich in chlorogenic acids from the bean and it been evaluated by the Food Store in a cool, dry place, tightly capped. contains unique phytonutrients from the fruit and

BRAIN SUPPORT

1

Brain Nutrition

*

and Drug Administration. The product is not intended skin. Traditionally, the coffee bean to diagnose, treat, cure or for roasting and the fruit around it prevent any disease.

Formulated exclusively for Allergy Research Group® Alameda, CA 94502 www.allergyresearchgroup.com Phone: 510.263.2000

is harvested is discarded. Clinical research has demonstrated that ingesting small amounts of whole coffeesupplement fruit concentrate dietary Neumentix™ is a trademark of Kemin Industries, Inc. NeuroFactor™ is manufactured under US and significantly foreign increases levels of brain-derived HYPOALLERGENIC patents, and is a trademark of VDF FutureCeuticals, Inc. * BDNF is a neurotrophic factor (BDNF) in humans. NTFactor is protected under Patent #8,877,239. 90 vegetarian tablets protein growth factor that is active at the nerve cell synapses, helping to regulate synaptic plasticity.* It can promote the growth and survival of neurons.* Unlike brewed coffee or green coffee bean, only whole coffee fruit supports neuroprotein levels in humans.* ®

Ginseng: According to traditional Chinese herbology, American ginseng (Panax quinquefolius) improves qi, supports yin, and promotes fluids, which may indirectly support normal cognitive function.* This formula utilizes a special American ginseng extract, with a specific profile of unique ginsenosides that appear to support cholinergic neurotransmission in key brain regions involved in learning and memory.* In a small study of healthy human volunteers, a single dose resulted in significant improvement in the cognitive areas of working memory and alertness within 1 hour, and sustained up to 6 hours of the testing period.*

Category

5

Contact Information

6

FDA Disclaimer

7

Revision Date

®

Supplem ent Facts Supplement Facts Serving Size Servings Per Container

Amount Per Serving

3 tablets 30

% Daily Value

Spearmint (Mentha spicata) (Aerial Parts) Extract (standardized to minimum 24% total phenolics [minimum 14.5% rosmarinic acid]) (Neumentix™) 900 mg † Lion’s Mane organic (Hericium erinaceus) 600 mg † NTFactor® Proprietary Lipid Blend (Non-GMO) 500 mg † Citicoline 500 mg † Coffea arabica (Fruit) Extract (NeuroFactor™) 200 mg † American Ginseng (Panax quinquefolius) (Root) Extract (standardized to minimum 10% ginsenosides) 200 mg †

† Daily Value not established. Other ingredients: Dicalcium phosphate, cellulose, silicon dioxide, stearic acid.

Other ingredients: Dicalcium phosphate, cellulose, silicon dioxide, stearic acid.

Rev. 002

Suggested Use: As a dietary supplement, 3 tablets daily, or as directed by a healthcare professional. Caution: If pregnant or nursing, consult your healthcare practitioner before use. Keep out of reach of children. ** Caffeine content is approximately 4 mg per three tablet serving.

Neumentix™ is a trademark of Kemin Industries, Inc. NeuroFactor™ is manufactured under US and foreign patents, and is a trademark of VDF FutureCeuticals, Inc. American Ginseng is manufactured by Naturex. Citicoline is manufactured by Ferrer / Interquim. NTFactor® is protected under Patent #8,877,239.

Lion’s mane: A mushroom long used in traditional Chinese medicine.* Lion’s mane (Hericium erinaceus) may strengthen memory and concentration and enhance cognitive abilities.* A small human study showed that lion’s mane reduced irritability and anxiety and supported concentration.* A recent study using mice confirmed lion’s mane has brain protective effects.* Lion’s mane contains antioxidants and beta-glucan, and may stimulate the synthesis of nerve growth factor (NGF), protect from beta-amyloid peptide damage, and support the normal process of myelination.* Citicoline: Natural precursor to phosphatidylcholine, the major cell membrane phospholipid that supports brain, liver, and heart health.* Citicoline is chemically identical to CDP-choline, activates biosynthesis of phospholipids in neuronal membranes, supports adrenergic and dopaminergic activity in the central nervous system, and has neuroprotective effects.* NTFactor® Proprietary Lipid Blend: Patented phosphoglycolipids from non-GMO soy, in proprietary and scientifically selected ratios of phosphatidylcholine, glycolipids, and other phosphatidyl nutrients. They are researched and blended to optimize cellular uptake and membrane utilization.* They support the normal membrane potential and ATP energy production of the body/brain’s cellular and mitochondrial membranes.* Healthy membranes support nutrient absorption and waste removal, cell communication, enzymatic reactions, and hormone sensitivity.*

5

Allergy Research Group® | 2300 North Loop Road, Alameda, CA 94502 | 800.545.9960 | info@allergyresearchgroup.com | www.allergyresearchgroup.com

6

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*

9.2017

7

www.allergyresearchgroup.com

| 39


Digital Ad Template

(Natural Medicine Journal) 1

1

Product Name

2

Relevant Image

3

Key Features

4

Call To Action

5

Product Shot

6

FDA Disclaimer

7

Contact Information

2

3

5

6 7

40 | ARG Internal Brand Guide

4


Print Ad Template

Mind and body support for the entire family.*

(Naturopathic Doctor News and Review) 1

Headline / Call to Action

2

Relevant Image

3

Product Name

4

Description / Key Features

2

3

5

Product Shot

6

References or Additional Info

7

1

4

Liposomal Zen

Caricol

Enhanced Calmness Day or Night*

Papaya Concentrate Digestive Support*

Liposomal Zen contains gamma-aminobutyric acid (GABA) and L-theanine, an amino acid derivative found naturally in green tea (Camellia sinensis). Together, they help support healthy moods.*

Caricol® supports digestive health and bowel function.* Papaya is thought to also have a soothing effect on the stomach and intestinal tract.*

5

FDA Disclaimer

®

• Liquid, enhanced absorption version of our best-selling product 200 mg of Zen*

• Naturally concentrated in papain, free from all artificial fillers and additives*

• Supports a feeling of general relaxation and enhanced calmness*

• Makes a nutritious snack, and may be frozen as a cool summer treat*

• May be helpful during daytime or nighttime*

• Made from organic, GMO-free, tree-ripened papaya

#76810 • 50 mL (1.7 fl. oz.)

• In convenient packets, excellent for traveling

Contains Suntheanine , pure L-theanine from Taiyo International, Inc. ®

8

Contact Information

6 7

8

#56780 • 15 sticks

Also available on Emerson and Natural Partners. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*

800.545.9960 info@allergyresearchgroup.com www.allergyresearchgroup.com

www.allergyresearchgroup.com

| 41


Email Template 1

1

ARG Logo

2

Graphic Banner

3

Message

4

Call to Action Button

2

3

4

42 | ARG Internal Brand Guide


Landing Page Template 1

Call to Action

3

Product Shot

2

Key Points

4

Form

Login | Register | 0 items(s) / $0.00 Email Us Home

1

How to Order

Products

About Us

News

800.545.9960

Search for products

Contact Us

Free sample bottle 2

Find relief with Aller-AidTM L-92®* • L. acidophilus L-92® is a sterilized immunobiotic dry cell powder* • L-92® helps balance Th1/Th2 and other immune cytokines* • Enhanced with Boswellia, Luteolin, and vitamin C

3 4

First Name*

Last Name*

Email Address*

I am a...*

Phone Number

Select... Street Address*

City*

Note: This is the full-size bottle. Sample bottle will contain 6 capsules (3 full servings).

State*

Zip*

GET BOTTLE

Free samples are only available in the United States, one sample per authorized person. A representative from Allergy Research Group may contact you after you submit this form to verify your credentials, or to offer assistance. *This statement has not been evaluated by the U.S. Food and Drug Administration. The product is not intended to diagnose, treat, cure, or prevent any disease.

www.allergyresearchgroup.com

| 43


Product Label 1 4

200 mg of Zen

200 mg of Zen contains a combination of L-theanine and GABA. L-theanine is found in green tea (Camellia sinensis).

Suggested Use As a dietary supplement, 1 or 2 capsules daily between meals, or as directed by a healthcare practitioner. Warning: If taking antidepressants or other psychotropic medications, use only under the supervision of a qualified healthcare practitioner. Although we are not aware of any interactions, because these also affect brain function there is theoretical potential for negative or positive interactions, either of which would need to be monitored.

3

200 mg of Zen

Serving Size Servings Per Container Amount Per Serving

2 Capsules 30 % Daily Value

GABA (Gamma-Aminobutyric Acid) 550 mg L-Theanine 200 mg

* *

* Daily Value not established. Other ingredients: Hydroxypropyl methylcellulose, microcrystalline cellulose, L-leucine.

Keep in a cool, dry place, tightly capped. 2

dietar y supplement HYPOALLERGENIC 60 vegetarian capsules

Product Label 1

Product Description

3

Product Name/Details

2

UPC Bar Code

4

Supplement Facts

44 | ARG Internal Brand Guide

Supplement Facts

Formulated exclusively for Allergy Research GroupÂŽ Alameda, CA 94502 www.allergyresearchgroup.com Phone: 510.263.2000

Rev. 008


Product Shot 1

Bottle Background

2

Label (Taken from File)

3

Side Panels

1

2

3

www.allergyresearchgroup.com

| 45


Private Label Designs

46 | ARG Internal Brand Guide


Postcard (Private Label)

Allergy Research Group

ÂŽ

Private Label Program Build your own line of uniquely branded supplements.

150+ products to choose from

8

customizable templates, or create your own

12

bottle minimum order

3 Day turnaround on reorders

2 Week turnaround on new orders

0 Cost for label design and printing

www.allergyresearchgroup.com/private-label Ready to Get Started? Our team is ready to answer any questions or help place your order. Contact Customer Service for label samples and program details. www.allergyresearchgroup.com

800.545.9960 • 510.263.2000

mylabels@allergyresearchgroup.com

www.allergyresearchgroup.com

| 47


Digital Banners Homepage Banner Search Results Banner

Caricol

®

Papaya Concentrate Digestive Support*

Advanced NeuroPlus

LEARN MORE

®

Brain Nutrition*

InflaMed

A combination of six unique ingredients that support the brain and nervous system.*

Nutritional support for connective tissue and joint health*

LEARN MORE

*This statement has not been evaluated by the U.S. Food and Drug administration. The product is not intended to diagnose, treat, cure, or prevent any disease.

Facebook Timeline Image/Ad

Partner Spotlight Ad

DIM

®

Enhanced Delivery System

Promotes healthy estrogen metabolism and balance* Helps promote the conversion of estrogen to its beneficial, protective 2-hydroxyestrone metabolites and reduces production of genotoxic 16α-hydroxyestrone* Stimulates detoxification enzyme systems* *This statement has not been evaluated by the U.S. Food and Drug administration. The product is not intended to diagnose, treat, cure, or prevent any disease.

48 | ARG Internal Brand Guide

LEARN MORE

LEARN MORE


Final Thoughts Please use this as a guide to represent Allergy Research Group速 when creating content and graphic communication materials. Our goal in creating this brand guide was to provide a resource and reference for ARG employees for information on company history, customer demographics, and our brand elements.

For further information on content and brand identity in this document, please consult: Bianca Vasvani Marketing Manager Allergy Research Group速 biancav@allergyresearchgroup.com

For questions regarding graphic design, please consult: Matthew Ivan Sr. Graphic Designer Allergy Research Group速 matthewi@allergyresearchgroup.com Jessica Bautista Graphic Designer Allergy Research Group速 jessicab@allergyresearchgroup.com

www.allergyresearchgroup.com

| 49


800.545.9960 info@allergyresearchgroup.com www.allergyresearchgroup.com

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

*

ARG Brand Guidelines_BV  
ARG Brand Guidelines_BV  
Advertisement