Modular Hat Company _______ Branding Pitch
Branding Elements Stationery _______ Featured are the luxe business cards, swing tag and A6 postcard.
The Paisley _______ The camper, the journeyman, the expeidtioner, the trail blazer.
The Moon _______ The dreamer, the explorer, the thinker, the collector, the measurer.
The Urban _______ The artist, the post-modernist, the city slicker, the colour crazed, the quick witted.
The Mojito _______ The sun chaser, the fun lover, the traveller, the salty skinned, the energiser.
The Chic _______ The minimalist, the list maker, the design savvy, the florist.
Website _______ The web presence will be developed live through the Tumblr organisation as it is most relevant to target market. This allows easy and seamless changes in visual aesthetic to keep on-trend. The blogging abilities available through this source also works in sync with the brandâ€™s strong focus on cultral development. www.modularhatco.tumblr.com
Modular Hat Co. Handmade five panels made from locally sourced fabrics, offcuts and recycled fabrics.
Bianca Taylor-Andrews Gold Coast, Australia
Etsy _______ The shop section will direct to an Etsy account. Etsy was chosen over high traffic portals frequented by demographic as it received the highest rating suitability in regards to product and sales. www.etsy.com/modularhatco
Modular Hat Company Opened 24 May 2014
Instagram _______ A handmade five panel company based on the Gold Coast, AU Platform used to connect creative processes and the final outcome of the products, increasing value and culture of the brand.
Packaging _______ In line with the culture of the brand, product will be distributed in hand painted paper bags with stamped logo on the front. Aesthetic will encourage creative practice and recycling habits in target audience.
Interior Fit Out _______ As Modular Hat Company is a creative process business, interior fit-out to suit a shared collaborative creative studio with attached shopfront. A handmade aesthetic is evident in the work environment.