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Bianca Prince

Media & Design


Amscreen Amscreen is Europe’s largest, fastest growing Digital Outdoor Network During my work experience at Amscreen, my role was to support the sales team with visual design and media that would ultimately boost sales an revenue. Taking on the role as a junior designer I was expected to produce mocks which would engage the clients and give them a visualisation of how their ads and branding would be featured in our screens

My roles Video Editing & Storyboarding Visual design & illustration

Photo retouching &editing


Creative skills

Mocks

Ad creation

Edits

Photo retouching

Printed material


Mock Advertisements

I Mocked Ad creative's into petrol forecourts to give clients a preview of what their ads would like in the screens.


Creative Examples

Creative's which I mocked into screens for Companies such as talk talk, orange and the sun.


Creative Story board Story board for Nike Ad I created using elements from one of their most recent campaigns.

1

Begins with Nikes original kaleidoscope “Free run” video

2

Trainers appear stretching on the screen to communicate their level of flexibility in the “free run” range.

3

An array of colours which can be purchased from the “free run” range, scroll across the screen to indicate Nike's flexible variety.


Story board

Creative

QuickTime™ and a decompressor are needed to see this picture.

QuickTime™ and a decompressor are needed to see this picture.

Creative mocked into forecourt


Story board

Creative

QuickTime™ and a decompressor are needed to see this picture.

QuickTime™ and a decompressor are needed to see this picture.

Creative mocked into forecourt


YouTube Mocks

QuickTime™ and a decompressor are needed to see this picture.

Original video creative's which I edited to specify to the clients brief and branding, which I then mocked into screens in petrol forecourts. The you tube mocks are designed to give the clients a visual representation of how potential customers will view their Ad’s in our screens.


Presentation Elements

The sales team would often need visual representations of information to support their sales pitches when presenting to clients. I would create these visual elements to aid them in their pitches.


Presentation Elements

Auto colleague created to illustrate the number of car companies which have advertised within our screens.


Presentation Elements

Design to illustrate how face tracking works form the view of a camera within a petrol forecourt.. I mocked the background and people into this forecourt environment and adding the squares and pixilation for emphasis.


Conceptual Designs

This conceptual design represents how a football goals app would be marketed in our screens, with the map locating the local football clubs. On the side are the elements I created to be mocked into screen, signifying the scores and up and coming matches.


Conceptual

Draft 1

Designs

First draft for a “Face tracking” illustration. showcases how highly developed cameras in our screens will use face recognition to collect measurable data, that will help clients to target their Ad’s more effectively.


Conceptual Designs

Draft 2 In my second draft I made the design portrait to comply with the design brief, I also tried to incorporate steps to illustrate directly how the face tracking collects data. However I found this design too crowded and over complicated.


Conceptual Designs

Final In my final draft I created a neater simplistic design through my use of iconography and symbols . I made the diagram the focus point of the image and positioned the columns around the boarders containing data which the camera records.


Mock Creative

Draft 1

I created this mock to represent how sports related media such as tennis scores could be advertised within our screens.


Mock Creative

Draft 2


Mock Creative


Mock Creative

Final The final design I mocked into a forecourt screen to create a crisp image which clearly highlighted the accessibility of sports content.

Media & Design portfolio  

Work i procuced during my work experience at Amscreen.

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