Page 1

energizingeducatingstorytellingconnectinginspiringDOingmakelovevalue contextbepresentlistenquestiondisagreewonderpretendlaughlisten researchcollaborateexecuteiterateversionabsorbdashcreatecrash recognizestrategizehungrytobedelightedandscaredpursueinspire connectcreatepersistrepeatlisteninglookingforgettingimprovising breakingbuildingcommunicateorganizepromotebrainstormanalyzecreate exploreopenexperimentplaypolishsharelistenaskquestionlearnapply simplethinkcheckre-checklaughrealizetrytryingfailingsucceeding improvingriskingwritinglistenunderstandinnovatecollaborateexecute rewardlisteninterrogatedreamcreatesimplifyimprovepushreduce questionmakebeautifybelievereviserevisereviserevisebeerrevise C R E AT I V E S immersequestionlistenhypothesizecommunicatecelebrateempathize simplifycommunicateiterateshiplistenasklistenempathizerestatetest collaboratelistengrowpushleadexciteembracededuceintuitperceive connectbendquestionlistencreatesolveinventbuildsharechallengeinspire exciteexploreasklearngeneratecreatelearnthinkbreathebecomebuilding

360


20 STUDENTS 20 PROFESSORS 20 PROFESSIONALS


360 VERBS Question: How do the best students | professors | professionals think? To find an answer, we tweeted at sixty creatives, asking them to describe their professional mindset in six verbs.

This is what we discovered.


WHY? We wanted a 360 degree perspective in order to understand how students learn, professionals create, and professors teach. We sought to share this insight with fellow creative strategists, to reveal their place in the industry. We thought in terms of a linear path:


PERSPECTIVE Student

Professor

Professional Creative

Art Director Designer Copywriter Producer

Analytical

Strategist

Account Planner Buyer

Media

Account Manager Seller


WHERE THEY ARE

5 27 1

1 4

2

1

1 2


3

1 1

1

1

2

4

1 1

2

LONDON TEL AVIV CHINA


WHO THEY REPRESENT


students LEARN, QUESTION, EXPLORE, HYPOTHESIZE, TEST, FIX

LEARN, LEARN MORE, BUILD, DESTROY, RE-BUILD, SHARE

ENVISION, CONVERSE, CONNECT CREATE, EXECUTE, SHARE

Sydney Madge Copywriter

Spencer Adrian Account Planner

Taylor Richmond Art Director

@its_madgic - U of O

@SpenceAdrian - U of O

@TKRichyRich - U of O


SHARE, COLLABORATE, LISTEN DISTILL, EXECUTE, BELIEVE

LEARN, LISTEN, DEVELOP CREATE, EXECUTE, COMMUNICATE

MAKE, EXPERIMENT, MEET UNDERSTAND, READ, LEARN

Chris Drachkovitch Strategist

Hana Kelley Art Director

Austin Powe Writer

@cdrachkovitch - U of O

@hanakelley - U of O

@yo_powe - U of O


professors LISTEN, CREATE, SOLVE, INVENT, BUILD, SHARE

CONCENTRATE, INITIATE, COLLABORATE, ENERGIZE, EMPOWER, PERSIST

VISION, TENACITY, DILIGENCE, PERSEVERANCE, LEVITY, FOCUS

Edward Boches Boston University

Dorothy Pisarski Drake University

David Bell University of Pennsylvania

@edwardboches - Advertising

@profpisarski - Advertising

@davidbnz - Marketing


LEARN, PRACTICE, RESEARCH, COMPARE, REFLECT, ACT

EXPERIENCE, ORGANIZE, SIMPLIFY CLARIFY, SOPHISTICATE, UTILIZE

ASK, LISTEN, LEARN BUILD, SHARE, TEACH

Dave Allen University of Oregon

Gavin Wassung Pratt Institute

Joe Bob Hester University of North Carolina

@DaveAtNORTH - Advertising

@gavinwassung - Design

@joebobhester - Advertising


professionals LISTEN, UNDERSTAND, INNOVATE, COLLABORATE, EXECUTE, REWARD

EMPATHIZE, SIMPLIFY, COMMUNICATE, ITERATE, SHIP, LISTEN

PURSUE, INSPIRE, CONNECT, CREATE, PERSIST, REPEAT

Tami Cannizzaro Director of Marketing

Daniel Burka Design Partner

Vanessa Kincaid Lead of Digital Design

@tamicann - IBM

@dburka - Google

@vkinc - Donna Karan International


HUNGRY, TO, BE, DELIGHTED, AND, SCARED

EXPLORE, OPEN, EXPERIMENT, PLAY, POLISH, SHARE

LISTEN, ASK, QUESTION LEARN, APPLY, SIMPLIFY

Rob Campbell Regional Head of Strategy

Alice Lee Designer

Dylan Boyd Managing Director

@Robertc1970 - Wieden + Kennedy

@byalicelee - Dropbox

@dtboyd - TechStars


LISTEN LEARN QUESTION

Top Six


COLLABORATE CREATE x Verbs SHARE


THOUGHTlisten Be curious. Balance your perspective with the ideas surrounding you.

learn question

proc


cess

ACTION collaborate create share

Don’t let your ideas die. Act with conviction, and get something done.


LINEAR

PERSPE

Student

Professor

Professional Creative

Before

Art Director Designer Copywriter Producer

Analytical

Strategist

Account Planner Buyer

Media

Account Manager Seller


ECTIVE

360

o

Ideas.

Labels.

Listen Create

Share Professor We always Student learn. teach. work. grow.

After

Question

Professional

Collaborate

Learn

We drew lines connecting students, professors, and professionals. As we recieved responses, our lines crossed, and revealed a universal connection. We found that direct linear paths ignore numerous possibilities. In the end, we are all connected, not by lines, nor labels: We are connected by ideas.


Industries, job titles, and people change. But successful mindsets continue to benefit from core values, our top six verbs: listen, learn, question, collaborate, create, and share.

YO


OU

Determine the values that impact you. What six verbs do you never want to stop doing? Do that.


Contributors Kevin Carroll, Renny Gleeson, Brock Kirby, Stewart Scott-Curran, Rafael Ramirez, Rob Campbell, Vanessa Kincaid, Noah Porter, Carly Fortunato, Alice Lee, Dylan Boyd, Jon McDonald, Marc Goldberg, Tammi Cannizzaro, Olly Wood, Andrew Teman, Cam Giblin, Dan Drullinger, Daniel Burka, Maureen Barlow, Deb Morrison, Kim Sheehan, Edward Boches, Glen Griffin, Toby Hopp, Mark Levit, Dave Allen, Joe Bob Hester, Marc Smith, Ray Dahl, Dorothy Pisarski, Stephanie Cerda, Suzi Steffen, Gavin Coburn Wassung, Tracy Tuten, Erik Palmer, Aray Montalvan-Till, David Bell, Jon Satrom, Mark Lewis, Madison Kirby, Austin Powe, Spencer Adrian, Taylor Richmond, Chris Drachkovitch, Neil Kirkpatrick, Kelly Vigil, Brooklyn Brusse, Scott Proctor, Luke Hausman, Spice Walker, Hana Kelley, Mike Hobizal, Andrew Eddie, Christopher Lee, Alex Lianopoulos, Sydney Madge, Brandt Hamilton, Taylor Tsuji, Brooke Baty image attribution: Twitter + Facebook + FreeVectorMaps.com


Created by @BenTroychak

@BiancaPallotta

@GrantLemons


learnpracticeresearchcomparereflectactasklistenlearnbuildshareteach relaxdiscovershareinspiregrowsmilelistenlearnchallengechangeshare advocateconcentrateinitiatecollaborateenergizeempowerpersistlisten advocatelearncollaborate makeshareresearchinvestigatedoubtexperiment collaborateenjoyexperienceorganizesimplifyclarifysophisticateutilizework createeditfailwinbelievelistenconnectvisualizemeasurepitchmarathon communicatechallengeengagedreamevolvelearnvisiontenacitydiligence perseverancelevityfocusproblematizeinstigateexperimentcollaborate sharesurpriseseekdomakethinktinkerswellrelaxacceptenjoyexamine carechangemakeexperimentmeetunderstandreadlearnlearnlearnmore builddestroyre-buildshareenvisionconverseconnectcreateexecuteshare sharecollaboratelistendistillexecutebelievelistenquestiondistilldoshare reflectponderconceiveproducereleaselistenrefinecollectanalyzeenvision createquestionadaptlooklearntryfailreflectadaptlearnteachembrace traveldanceloveexplorelearncollaborateinnovatebelieveinspirelearnlisten developcreateexecutecommunicatewakeupconsumedigestmakemovereboot

360 Creatives  

An understanding of how students learn, professionals create, and professors teach within the Advertising industry.

Read more
Read more
Similar to
Popular now
Just for you