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contents / the reinvention issue fashion

Destination Inspiration: Felder Felder LFW favourites reveal the places and destinations that inspire their creations. The S/S13 Obsession List The Musing’s definitive list to the trends, items and looks we’re coveting this summer.

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London Town Our guide to the very best of London town’s hidden corners and secret haunts.


5-9 Businesses Meet the new business phenomena taking over the creative industries. The Musings Of An Entrepreneur Doug Richard on why London is the silicon valley for creative businesses.



Sao Paulo: A Tale Of Two Cities Welcome to the city where poverty and prosperity collide Lifestyles Of The Broke & Famous Internet stars reveal the truth behind the life and bank balance.




Mental Health: What’s The Taboo? We discuss why our attitudes are in desperate need of reinventing.


T H E S /S 1 3 O B S E S S I O N L I S T everything you’ll be wearing/wanting/coveting this season.


Welcome to The Musing’s R E I N V E N T I O N issue. Each one of us has an idea, a goal, a plan - here at The Musing we’re all about those

This summer is all about Gatsby parties and soirees. It’s time to play dress up, 1930’s style.

who turn those daydreams into a reality. Because it’s not about where you’re from, but where you’re heading., as proven by London Fashion darlings Felder Felder, who changed

the hand life


gave them and transformed their fate to become London’s hottest designers. Or, the young innovators who have got creative out of


the recession and started their very own 5-9 businesses. Better yet, this issue get the inspiration to reinvent yours truly, with our entrepreneur

Instagramming your food just isn’t enough anymore, it’s all about styling it.

101 guide and top industry advice. Today, we live in an ever changing society, where a city once known for its poverty is the world’s most exciting new economic and fashion powerhouse. A little closer to home,


the meaning of the city of London is constantly being redefined with new places and hidden corners to discover. While ideas come into fruition, so do our concept of the society we live: this issue, we explore mental health. So this summer, experience

Unexplored corners of this beautiful island are on our bucket list this summertime.

In need of an instant SS13 wardrobe update? Invest in a bold, printed statement piece and you cannot go wrong. We’re lusting after them all!

all there is to dis-

cover and enhance your lust for life. Life is but a dream. Just remember, no matter who you are, or where you’re at - it is always your time. The best way to predict the future is to create it.


IGGY AZALEA Wilhelmina model meets Australian rap star with amazing style; we’re intrigued.

style inspiration from around the globe..










For our latest collection we were inspired by two of California’s creatives. It is more the mood and attitude that inspired us, we wanted to capture Sarah Moon’s mystery that she reflects in her work. With Tony Alva it was the effortless cool, rebellious spirit. His catwalk was concrete, so you had to be a bit fierce.

We grew up in a small village in Germany, there was not much happening so we created our own little world that we discovered through music. We got inspired by how the rockstars were running around, it really influenced our style. We could not just go and buy those clothes, we had to customise, design and do it ourselves. I am not sure if it is that important that it was Germany but more growing up in a small village where you were forced to think outside of the box. As we have been living in London for over 10 years, we have lost touch a little with the scene. However, we always seem to end up in Schumann’s in Munich and Soho House or Berghain when in Berlin.

MIAMI We come here in the winter when we’re in much need of some sun, living in Europe! We love the amazing prints you can find in the many boutiques in Miami - whether independent or vintage. Also maybe somewhere in the near future we’d love to try home ware. As we work a lot with prints and textures, we feel this would translate beautifully into interior furnishings..



SOUTH AMERICA When we were younger we traveled almost everywhere apart from South America, so that is very high on our agenda. We’d love to explore Peru and all the fabrics there. Then party in Brazil afterwards, of course!

Introducing THE MUSING’s very first ‘Destination Inspiration’, where international taste-makers and young creatives share the places and destinations that motivate and inspire their work. A firm LFW favourite, FELDER FELDER is one of the most innovative and exciting labels around. Originally from Germany, twin sisters Annette and Daniela Felder, have fast established a signature style with their feminine take on rock and roll aesthetic, earning them the renowned NEW GEN award for three consecutive years. Growing up in a sleepy village inspired the girls to create their own world, and after launching their label while studying at CSM in 2006, they quickly gained a 5


Ibiza is our summer retreat. We love partying but particularly go there for the secret spiritual side of the island. It is also our favourite place to practice yoga in the world. We’re actually currently looking for a sportswear partner and would LOVE to do a yoga range. Plus, past collections have been inspired by the idea of Kate Moss shopping and scouring for pieces in one of the many eclectic hippy markets in the old town.

London is a melting pot for creative people. Being open minded and hanging with inspiring, creative and talented friends has definitely influenced our collections - that is why we love this city. Never think you know it all, every day you can learn something new In our spare time we go to Jivamukti yoga centre on Kensal Road, we are yoga addicts! Also the newly refurbished Electric members club on Portobello Road as you always run into friends and Petersham Nursery in Richmond for the countryside kick.

devoted cult following. Today, their creations are not only stocked in the most sought after international stores, but worn and loved by Rihanna, Gwyneth Paltrow, Florence and the Machine and Olivia Palermo to name but a few. This season saw the Felder girl grow up a little, debuting a 70s inspired textured look with an accompanying Venus in Furs soundtrack. With their newly launched e boutique and collaborations with Baileys and Nobu Berkley under their belt, we can’t wait to see what these fashion powerhouses get up to next. THE MUSING discovered the coveted sisters’ global inspirations.


What can visitors look forward to most about future showcases?


ENTREPRENEUR Doug Richard shot video portraits of international style contemporaries, and Cocoa Hernando: a selection of spiced chocolate bars and flavours inspired by travels across India, Morocco, Mexico and The Himalayas. With numerous young creatives eager to discuss their experiences, The Creative Startup Showcase is both inspiring and motivational for visitors and participants alike.. The Musing discovered founder Doug Richard and Creative Director Medeia Cohan’s best advice for anyone with a potential business idea, and their reasons why London is the centre of the creative world.

This issue we speak to American entrepreneur and former Dragon’s Den investor, Doug Richard about his passion for young creativity. Joining forces with Creative Director Medeia Cohen, they recently launched London’s most exciting new initiative, The School for Creative Startups. This season saw the capital’s latest creative entrepreneurial talent set up camp in Somerset House to debut their creations to the public. From mixologists and perfumers, to fashion designers and bespoke stationers, The Creative Startup Showcase itself is the culmination of months of ideas and plans. Of the Class of 2013, one initiative that particularly stands out is NANA, a comfort food and craft cafe based in Hackney that’s run by lovely ladies from the local community. For the NANAs, the idea means a great way to make the most of a lifetime of nurturing; for the customers it means great food, greater advice, and even better service. Other innovative ideas include The Lovestreet: a showcase of snap-

“London is the Silicon Valley for creative businesses.”

programs and so forth. It really is the right time to start a business!

what glass ceiling?

What is your best advice for people who are contemplating starting their own business? Doug: If you’re thinking about starting a business there’s two things to realise. One - it’s only risky until you get started. Plan it, think it through, get your act together. Once you start it’s everything you can imagine, you’re rushing, you’re worried. If you’re thinking about starting a business there’s two things to realise. One - it’s only risky until you get started. Plan it, think it through, get your act together. Once you start it’s everything you can imagine, you’re rushing, you’re worried. However, you have this wonderful moment, this quiet before the storm and in that period you want to design it to perfection. Too many people jump straight into it. Success largely comes from taking the time to plan every little detail.

Looking to get started but don’t know where to begin? Here’s how to turn your innovative ideas into fruition:

1) Do your research: When looking for ideas, and indeed inspiration, think about the things you do and seek in everyday life. Research niches in your chosen market whenever you can and speak to industry experts.

2) Plan, plan, plan As they say “fail to prepare, prepare to fail.” Once you have your idea, plan every detail you feel necessary including everything that could go wrong.

3) Save a little a month The amount is far less important than the principle. Discipline yourself; the first few months are difficult but they WILL pay off.

Why do you think start ups are becoming increasingly popular as of late?

4) Challenge yourself

Medeia: I think the reason is that everyone has a burning desire within them to realise their own dream business, everybody has an idea. We live in a world now where that’s more of a reality than ever before. In the current economy, there’s never been a better time to start a business in my lifetime, and there’s never been a better country than the U.K with all the tax breaks, incentives, training


Pick up the phone, speak to people and exit your comfort zone.; like a true entrepreneur.

5) Do one thing everyday that scares you. If your dreams, ambitions and goals don’t scare you then they’re not big enough

Medeia: The stand out activity at any of our showcases is definitely the pitching panel. Anyone from the public can come in and do a 5 minute elevator pitch and get advice on how to get started and how to get funding. To be able to get advice from people like Sophie Cornish who developed Not On The High Street, and Harvey Nichols’ Fashion Director Paula Reed is invaluable. It’s such a great opportunity to live out your Dragon’s Den fantasy!

What is the long term vision for School of Creative Start Ups? Medeia: I would love to see us being in every major creative hub around the world and helping creative people everywhere realise their dreams and start businesses. My short term goal is to open different programmes across the U.K in the next 6-9 months, so it’s happening! We know that people outside of London want help with their businesses and they shouldn’t have to come to London to get it. We’re happy to reach out to them and try and have a presence in their area.

Why do you think now is a good time to start a business? Why London? Doug: We’re in 2013, the 5th year of the longest recession since 1930. The economy is not doing well but to start a business in a recession is actually an advantage. Employees cost less, competitors are less aggressive and resources are easier to get. Everybody will always need and want new businesses and ideas. This is a point in time where people can look at your business and think “thank god!” For a start up, recession actually offers a great deal of opportunities. Why London? London, as far as I’m concerned, is the centre of the world. I’ve lived in many countries and I’ve worked in so many different cities. If you want to start a tech company, great, go to Silicon Valley. If you want to start a creative business? London is the Silicon Valley for creative businesses.


with young females and their ideas on a day to day basis. “Many women have the attitude that they’re almost at an disadvantage being female when in fact it couldn’t be more of a positive.”

from her support unit, Kim started Ever Ours with the last £200 of her student overdraft; something she describes as the biggest risk of her life to date. Through determination and a belief in her idea, she didn’t let initial knock backs deter her from her goal. “In the beginning I didn’t have any financial funding or hundreds of pounds for stock and advertising, so each step has been crucial in developing Ever Ours.” Finding her forte in social media, Kim relied on digital platforms heavily for marketing intelligence, developing a reputation and sustaining creditability when interacting and engaging with customers. Through her passion and belief in her idea, Kim has been able to expand Ever Ours into a well known brand. “Thankfully it paid off! My biggest achievement to date has been able to trade at Clothes Show Live as well as being able to build and strengthen relationships with prolific bloggers.” “By next year I would love Ever Ours to be more recognised and a brand that people associate with pretty, whimsical things. In 5 years, I want to be stocked in other stores and have a team of staff that love Ever Ours as much as I do. I’m confident that one day my love of fashion will not only a full time job, but a way of life.”

The 5 - 9 Phenomenon

According to Laura Mogensen, a London based, California business mentor, women have never been more forward thinking and have taken over their male counterparts in terms of business growth.

There has never been a brighter and more exciting time to start a new business from home. Take a look at the figures (5 million people to be precise) and you’ll seen realise we’re in the midst of a phenomena. Females worldwide are now building their own 5-9 businesses in their spare time and reinventing their lives for the better. We discovered more about this modern day revolution, from two inspiring and innovative twenty somethings who have got creative out of the recession... It’s the age old catch 22 that’s gripped our newspapers, T.Vs and debates in recent years. We’re “generation jobless”; the victims of a double dip recession. While the economy has shrunk, the number of businesses has grown; proving that the recession hasn’t stifled creative enterprise. However, many females contemplating starting their own business are instantly deterred due to the idea of instability and cash flow. Yet, today young females are defying constraints and proving it possible to have it all. When Kimberly Melotte, 23, graduated in 2011 from University of Winchester, she couldn’t find a full time job in her chosen

“The figures are in and there is set to be a £12 billion turnover for female entrepreneurs over the next five years. It isn’t merely optimism, it’s factual, it’s possible and it’s happening today!” Originally from start up state, California, Laura moved to London where she interacts and deals

field of media. In November of that year, she set up and self funded Ever Ours, an independent ladies fashion and accessory emporium which she runs by night, alongside working in a coffee shop by day. “Who needs sleep?” Kim laughs, “I am constantly glued to my iPad.”

Breaking boundaries, defying stereotypes and battling sexism are all things that women are universally known for having to go through on the career ladder. But, in today’s forward thinking age, are those stereotypes we’re placing upon ourselves? Are the stereotypes we worry about actually fuelled by our own insecurities and complaints? From Silicon Valley to the rising Shoreditch, it’s no secret that the tech world is predominantly male.

“The 21st century has evolved far beyond the 9-5 job.” Female technologist Chloe Adelia Watts wasn’t about to let any age old connotations stop her. Aged just 26, she started her business Chloe Digital from her bedroom one evening after her day job in I.T support. Dealing with fashion and beauty come night, she hasn’t looked back ever since. “My branding is pink and I make no secret of how much I love fashion and dressing up! It isn’t about stereotypes, at least not for me, and I want to prove that you can be whoever you want, the focus should be on how good you are at what you do.” Growing up, Chloe describes herself as being just as passionate about clothes as she was coding. Teaching herself as a teenager to create websites through online tutorials, today she is the head developer at her digital agency which she runs by night. “Sure, I’ve had

to battle stereotypes. But I believe that if people doubt my abilities then that’s their issue and not mine.” Speaking around London at a number of workshops, Chloe is enthusiastic about the importance of teaching yourself invaluable and unique skills. While her digital agency flourishes, how does she manage to have manage the work/5-9 business balance? “I’m just about to buy my first house otherwise I would have quit my day job a long time ago! Life is about priorities and I still do enjoy what I do in the day. For me, I am blessed to have my side business, after a day of working purely on I.T I get to come home and be paid to work on projects I am truly passionate about.” Time management and business plans may be imperative, but it is an underlying passion that have driven Kim and Chloe’s successful 5-9 businesses. Seemingly, it is possible to have it all through sheer perseverance. A full time job need not be a hindrance for any of us to turn our ideas into a start up. “I believe that the 21st century has evolved beyond the 9-5 job.” Laura Mogensen states. “In today’s ever-changing age, it is fast been proven that making all of your income from one source is rapidly becoming old fashioned and ineffective.” Have an idea? The best thing to do is get started; by joining the 5-9 revolution you have absolutely nothing to lose, and all to gain, embarking on an exciting journey that is sure to change your life and prospects for the better.

Her initial inspiration came from working in retail at the time where she noticed a clear niche in the market. “One day, I daydreamed that I could set up my own e-commerce store that was less corporate and more fun. I repeatedly told myself that I already possessed the fundamental skills and lived by the phrase in order to succeed you have got to task risks.” With encouragement




Brazil, its the fifth largest country in the world, with an abundance of natural resources and a melting pot of people. It is a nation that has risen to become the 21st century’s most unexpected super power and is next in line to host both the Olympics and the World Cup. With Sao Paulo said to be the planet’s soon to be fifth top fashion capital, the Brazilian fashion industry is thriving just like the country itself. Yet, what do we really know about the powerhouse that recently overtook the U.K as the 6th strongest economy? We spoke to two native Brazilian young women to explore the harsh contrasts of this devastatingly beautiful city.

a tale of two cities

Thais Mota, 26, is head womenswear designer at renowned Brazilian fashion house Alexandre Herchcovitch. She lives amongst Sao Paulo’s secluded elite society: her father a successful entrepreneur, her friends the socialites and ‘it girls’ that fill the country’s gossip columns. “I’d be lying if I said there wasn’t extreme wealth in Sao Paulo; nobody’s thinking about the recession here.” Since the late 1980’s, helicopters have become normality for Sao Paulo’s elite. The city has the world’s largest private fleet, with whispers that helicopter drivers can now earn up to $100,000 a year. “It is safer to rise above the crime and it beats the crippling traffic for when we have important meetings.” Thais explains, “I would never board public transport and cars can be risky in certain neighbourhoods even if they are bulletproof.” As Thais boards her helicopter and rises above the city to work, some 10,000 feet below is Raquel Ricci, 27, who wakes up every day at 5AM and gets ready in the Paraisopolis favela


she calls home. Travelling across the city for her comprises of three different bus journeys, taking over two hours in total. Her reality amongst society and indeed, the fashion industry, is a harsh and startling contrast. Working as a factory machinist for international brands including Inditex’s Zara, she arrives at work for 7AM where she gets straight on the machines and begins a 12-hour shift. “We’re not allowed to leave without permission but you also can’t rush your work. Everything is quality controlled - many of my co-workers have actually been fired due to trying to rush home to get to their children earlier.” How does Raquel feel that working conditions such as hers have been making recent Brazilian headlines and been the subject of expose pieces? “While I understand why, I am making about 20 Real a day (roughly £6) and it is honest, clean work,” she pauses. “Many of my friends have been forced into prostitution from an early age, I can’t even speak about how many terrible things go on in the favelas, it is too painful.” Sao Paulo is an exciting, but extremely tough town to live in. For both Thais and Raquel, despite the vast differences in their realities, crime is an ongoing, unsolved problem for all. The issue is so out of control, that even the number one cause of death in Brazil among those aged 15-24 is murder. However, in recent decades, the most alarming crime phenomenon lies in kidnapping. Unlike the mugging and pick pocketing often experienced in London, in Sao Paulo


have more in common than they think, except the politicians steal with a pen instead of a gun.”

calculated kidnappers research their victims and plan their targets. Once they achieve their target, they not only torment, but mutilate their victims. The extent of this can be found in the fact that there are now plastic surgeons in Sao Paulo who specialise purely in helping victims reconstruct their ears and hands. For Thais, this means she lives in constant fear of being robbed, or worse still, kidnapped and left for dead. “If your family has money you can be snatched outside your building at any time. I’m forever looking over my shoulder, it is totally out of control.” Thais explains, “in fact, when I travel I’m always stunned by how freely people live elsewhere.” On the contrary, Raquel lives in the very origin of the crime alongside the criminals and infamous drug barons of the city. Here, there is an unspoken pact amongst locals. It isn’t hard to sense Raquel’s frustration at the common misconceptions of those surrounding her. “If someone’s mobile phone that can be easily replaced is the difference between a struggling family eating or not surviving then that’s what people are forced to have to do,” Raquel says. “It is not a choice, we didn’t ask to be born into these circumstances.” Take a quick drive around the city’s middle class neighbourhoods and you’ll soon learn that personal security is everything in Sao Paulo. Street entrances are blocked by 24 hour armed guards, apartment complexes hidden behind intimidatingly tall gates. Despite Brazil’s promising future, there is a definite but unspoken sense of resentment in the air between the rich and the poor; proof that the vast divide between poverty and prosperity is virtually irreparable. Within the media there is a silenced representation of the struggle. A quick browse of a local newspaper suggests that media outlets focus on economic growth as opposed to the existing problems faced by the people; they are without a voice.

“The politicians steal with a pen instead of a gun.”

“Corruption is beyond just robberies; it is the essence of the Brazilian government. The politicians are not for the people; they steal the public’s money while we remain in poverty” Raquel explains. “The robbers and politicians


Yet, the extremes go far beyond just political and economical problems. The figures alone are startling and harsh hybrids. In Sao Paulo, according to economic analysis, 19 millionaires are made every day, and yet a third of the city’s population still live in favelas. Home for Thais Mota is an apartment on the 32nd floor of one of Sao Paulo’s lucrative complexes in the heart of Itaim Bibi, the city’s most sought after neighbourhood. Equipped with a swimming pool, helipad and armed security guards, every day when she arrives home she is greeted by her maid who prepares her clothes and food for the evening. Fascinatingly enough, from her balcony a large number of slums can be seen; the picture of a parallel universe. While Thais could never imagine entering a favela, Raquel takes pride in the little space she has of her own. Although it may be a slum, after work she makes sure it is kept clean, tidy and in the best condition possible. Remarkably, this is common amongst the favelas; Brazil’s working class chose to be dignified in their living, no matter how small or disadvantaged they are. Come weekend, Saturday morning begins with women of all backgrounds dedicating some time to their appearance; an ongoing popular tradition in the city. There’s no doubt that image is incredibly important in Brazil, with the country being notoriously renowned for the looks of its women. Even by Western standards, Brazil’s fascination with the female form is beyond imagination. “Looking good and being in fashion goes beyond just clothes here.” Thais muses, “A new surgical procedure is accessorising to a new level.” With $3.5 billion spent in Brazil on plastic surgery in 2012 alone, it definitely imposes a question of priorities.

“Designers want to appear affluent to the rest of the world. They think they’re doing so by using white models.”

This pressure can be felt from the highest society to the depths of the favelas. “Even in the slums we have make shift beauty salons in people’s living rooms.” Raquel says. With prices as cheap as 2 Real (60p) for a full manicure and pedicure, beauty treatments are certainly accessible.” But what about surgery? “Girls get into prostitution to fund plastic surgery bills, it is a bizarre situation that we are all unusually used to.” A reoccurring theme can be found in Brazil; while some things are innovative and state of the art, others are firmly stuck in their ways. This can definitely be said of the eclectic Brazilian fashion industry where racism is an ongoing theme. For Raquel, being black and working in the industry, she feels strongly that the colour of her skin will always keep her at the bottom of the food chain. “Segregation is in the heart of Sao Paulo,” she argues. “We live in a country that is said to be cutting edge and futuristic, but the beliefs displayed couldn’t be further from this. People don’t have to say anything; I see it in their eyes.” With the second largest black population in the world, it seems controversial that all of the models seen at Sao Paulo fashion week happen to be white. Coincidental? Working for a prominent fashion house, Thais Mota seems to think not. However, from her point of view it is an economic prejudice rather than one of race. “It’s not a point of skin colour,” she explains. “You’re just stigmatised as being poorer if you’re coloured. Designers want to appear affluent to the rest of the world and they think they’re doing so by using white models.” Consequently, recent news was announced that Brazil’s largest brands are now being forced to use at least 10% black models in all their campaigns and shows. Despite the controversy, it’s clear that the heart of Brazil is a positive one from all perspectives, whether you’re looking upon the situation from a penthouse complex, or looking up at the towering favelas. “Our lives may not be easy, but the best thing about us is our spirit”, Raquel smiles. “We keep smiling and dancing because your mentality is all you ever really have.” With euphoria in the air and the spotlight firmly rested on Brazil for the next few years, we can only hope that the same success reflects onto the future of its spirited people.


LONDON: INSIDER‘S GUIDE London is arguably the capital of reinvention within the creative world. Whether you’re visiting for the first time or a seasoned Londoner, there’s simply nowhere better to go for those with a lust for life and new experiences.

From exciting pop up stores, to hidden speakeasys, there’s always a new cocktail to try or a just opened exhibition to inspire. We discover some of the newest bars, restaurants, clubs, cafes and hang outs to explore this summer. Better still, they’re all but a tube journey away… VICTORIA LINE The Effra Social

PICCADILLY LINE Each x Other - Harrods

Once upon a time this venue was the old Brixton Conservative Club. Today, it is the newly reinvented community hub The Effra Social where liberals only need apply. Difficult to find (hint: the bright blue door is the only suggestion you’ve arrived), the décor has been left largely untouched. This is authentic vintage, a throwback to the 1950’s. We love the fact that each weekend a Fifties rock’n’roll band plays on while swing dance classes take place, providing a journey into a forgotten past. No more longingly looking at old black and white photos, The Effra Social is the perfect opportunity to finally live out those nostalgic daydreams.

Cult Parisian fashion and art collective, Each x Other, has launched to a very warm welcome in London town. Here you'll find a collaborative force amongst today's young creatives - where designers, artists, stylists, poets, musicians and filmmakers collide. Perfectly curated and impeccably edited, the brand cites their influence as contemporary art and this can be felt through each individual piece of clothing. Androgyny has never felt so artistic.

Nearest tube: Brixton

Nearest tube: Knightsbridge DISTRICT LINE Isabella Blow - Somerset House BAKERLOO LINE Experimental Theatre - The Drowned Man Staged in a disused secret building in Zone 1, immersive theatre pioneers, Punchdrunk, are returning home from the Big Apple to debut their latest thought provoking creation. Running from 20th of June - 29th of September, The Drowned Man is a Hollywood fable that promises to push the audience's understanding of theatre to the absolute limit. While many of the details, as ever with Punchdrunk, are completely unknown, the beauty of the experience lies within its secrecy; leaving the rest entirely up to your imagination.. Nearest tube: TBC


CIRCLE LINE Kensington Roof Gardens It’s official: 2013 is the summer of the rooftop. Whether you’re dining al fresco, or spending the night in the midst of a Tequila Sunrise, our favourite of the capital’s options is Kensington Roof Gardens. Marking their 75th birthday in August, sees the birth of their beautiful live theatre peformances set under the stars, including Alice in Wonderland and Romeo and Juliet.

Hidden away in Shoreditch and Exmouth market, these two secret speakeasy bars are unknown corners of East London perfect for those with a thirst for bespoke concoctions. Each eclectic recipe is served in individual vintage perfume bottles, with the mixologists true masters of the art. Softly lit candles and exposed brick walls set the ideal backdrop for this mysterious setting. Pretentious and overpriced cocktails, this is not, but better yet a true experience you won’t be forgetting in a hurry.

Nearest tube: High Street Kensington

Nearest tube: Bethnal Green.


Alexander McQueen’s eternal muse, Anna Wintour’s most famous assistant of all time and Philip Treacy’s ultimate advocate; nobody quite left a legacy like the late and great Isabella Blow.. Being showcased by her fellow fashion enthusiast and confidante Daphne Guinness, an exclusive exhibition of Issy’s most beloved creations is set to hit Somerset House late summertime. Visit to discover where Lady Gaga really got her inspiration from, and for a fascinating and aesthetically alive education in contemporary couture. Nearest tube: Temple


We’ll call in sick from work with a hangover, tell our friends we can’t meet


because of a minor cold and put off sex due to pre-menstrual woes. So why are we still not talking about mental health?


We regard ourselves to be forward thinking, innovative, modern city dwellers with our fingers on the pulse. Yet, in the midst of applying for jobs, trying to somehow get on the property ladder and forever trying out to figure out the mystery of relationships, our mental wellbeing has never been so neglected.


While yes, essentially, we have come a long way from the days of electrolysis and back street lobotomy, doctors are still far too eager to sign off somebody


on a batch of pills, then actually speak to them properly regarding why they visited


the surgery in the first place. Everybody needs to desperately wake up and smell the prozac-laced coffee.

One in three of us will battle with some kind of mental illness in our lifetime (and incase you didn’t notice those figures equate to cancer). Nevertheless, politicians, media and the general public avoid mentioning it even in the wake of a tragedy. Question: have you ever contemplated that the high

“Clear space, clear mind”, or so the saying goes.

MENTAL HEALTH What’s the secret? Why the taboo?

Mental institutions are mysterious, suspicious and generally still viewed as ‘scary’ places. Our discussions as a society about mental health related issues are not in personal ways, nor of positive change, but of the ‘dangers’. Hushed groups meet behind closed doors and try and deal with what they’re

ment that goes on. familiar with were not just a question of gun laws, but of

social animals, totally dependent on each other for their

neglected mental health amongst young people?

mental health being.”

Mental health is like the fake out of season Louis Vuitton

As somebody who was in a long term relationship in which

in a room, the cheating boyfriend that nobody seems

mental health issues was the mistress, I know close up how

to approve of but won’t mention; we’re all doing all we

devastating the effects can be long term, or indeed short

can to avoid it but despite your best efforts, it’s not going

term. I also know of how you can be the closest of friends

away and it’s here to stay. How many of us can honestly

with someone who will find it too overwhelming to ever

hand on heart say that at the mention of a friend suffer-


Having a mental illness does not have to be a death sentence, nor does it have to mean the end of a normal existence. There are some incredibly inspiring

ing mental illness, we haven’t either felt slightly uncom-

stories of people who have overcome the demons once and for all, and stories of people who lead normal lives despite their conditions. On the contrary, for some the effects are so devastating they are completely gripped by their illness.

So, the next time you encounter somebody going

fortable, confused or worse still, distanced ourselves from

Reality is, our brain’s wellbeing is on par with a broken

that person?

bone - if things break, they simply need to be fixed. Our minds need to not just be nurtured with literature and stim-

“Mental health is rising with the increasing isolation that

ulated by work, but taken good care of. Wellbeing isn’t just

modern life brings” Darci Swift, mental health advocate

a health enthusiast buzz word, it’s a way of life and serious

and expert says. “Other factors include dysfunctional

thing to take into consideration.

families and a distinct lack of community. Humans are


going through. Shifty looks and social stigmas aside, most people know next to nothing about the treat-

school massacres we have all become so

However, this season, forget eBaying your old rags and get truly economical and eco friendly. Our new addiction is Pink Mothballs, the app by which you can lend and borrow clothes with friends from the touch of your iPhone; genius!

through some kind of a mental illness, try and talk about it. Better still, if you yourself are going through something at any given time - be honest. The moment we start talking about it, is the moment we begin to evolve towards a brighter, more honest future, reinventing the stereotypes and removing the fear.


PART TWO M I N D, B O D Y & Y O U In the heart of the city, it’s hard to get a moment to yourself. Fear not, as there’s a rising trend amongst cities that’s dedicated to just that. Free meditation meetups are being held daily in city centres for you to gain back some of that time for yours truly.

GET INSPIRED The School of Life is holding life changing sermons in a city near you. Focused on all aspects of self: intellectual, emotional, physical and spiritual, learn how to be the best you possible in contemporary life.


SOMETHING NEW The women’s institute have reinvented themselves to become the social event of the month. Our favourite is the Shoreditch Sisters, where you can meet like minded people for crafting, life discussions and fun. Broaden your horizons today.


LIFESTYLES OF THE BROKE AND FAMOUS Welcome to the 21st century’s craziest epidemic. In today’s society anyone, anywhere can rise to fame within a matter of hours. A nobody can become a somebody at a moment’s notice, just because everybody is always watching everything. Sounds overwhelming, right? Welcome to the world of internet celebrity culture - upload a video on YouTube and before you know it, you too could see your face broadcasted worldwide. The seemingly fun and accessible realms of internet fame seem both fun and questionable in equal measures. Yet, this is a very much real life fantasy that people all over the world are living out today. Take nineteen year old Renan Rignel for example; a Brazilian ‘Youtube’ sensation who rose to national fame in 2012 with his viral video in which he created a parody of famous Brazilian singer, Michel Telo His video gained over two million views in two days, receiving national attention, hundreds of comments and criticism in its thousands. “Just two days after I uploaded the original video, I had people shouting things at me in the street” Renan recalls. “One year later it’s still ongoing but on a larger scale! I run club appearances at which I meet people who seem to know my life story or happenings before

I even do.” Did he ever anticipate such a reaction to what he describes as a harmless bit of fun one boring Tuesday afternoon? “Never. It seems verging insanity that one video amongst friends can catapult a human from his own immediate circle, to the talk of the virtual town. “The internet has become a modern day circus, everybody’s logging on to see the latest YouTube freak show extraordinaire,” Marc Elliot, an internet and social media analyst comments. “People want fast entertainment and ordinary members of the public provide that. Do I think it’s wrong? Slightly, but I also think it’s wrong that people deny the fact that these individuals upload the videos in the first place. There is a certain amount of exploitation, most definitely, but then again- where isn’t there? Whether you’re a public figure celebrity or an internet viral video star then either way there is going to be a great deal of criticism; that is the price one pays for fame.” But what about the price these internet celebrities are paid themselves? The one resounding difference between an internet sensation and a public paparazzi-ed celebrity is the most prominent factor of all: money. Or, should we say lack of. U.K blogger Arabella Golby started her eponymous blog back in 2010 on which she posts her latest outfits, fashion adventures and personal photos. Today, she is recognised on a daily basis and even had to quit her part time job at her local Topshop due to her location being revealed across the internet. “Once I started seeing people posting ‘sightings’ of me on blogging forums, I was advised by my parents to quit my job for my own privacy,” Arabella says. “It’s bizarre really, my life has been changed by my blog entirely. Yet, albeit some gifted clothing and beauty products, my bank balance on the whole remains the same.” Of course, there are different types of internet stars with far more extreme outcomes. Take for example, internet ‘it girl’ Cory Kennedy. A photogenic teenager who become an internet style phenomenon before she had even turned 16 at the beginning of the epidemic back in 2008. . Never before had media, technology and celebrity collided with adolescence at such a speed. Never before had it been so easy for a middle


class teenager with a curfew and no license to raise to international fame without her parents’ knowledge. By the time Cory Kennedy’s mother realised that her child had become an “Internet It Girl” the web was filled with photos of her daughter posing, eating, dancing, shopping and romping at the beach. She had European fan sites, fashion bloggers dissected her wardrobe and international lurkers from the Netherlands to Japan, speculating about her life story.


For Cory, the experience was life-altering. From the moment L.A street style photographers posted the first photos of her, it was apparent that she had her own gravitational pull. Several hundred parties,10,000 unique hits a day and count-

“Everything has changed; except my bank balance.” less editorials later, a year after Cory’s internet adventures had started, her mother decided to submit her to a rehabilitation centre with no computer access, due to the profound mental and emotional effect the rise to internet stardom had had on her child. “Brb.... finding myself” she blogged as a departing goodbye for now. However, despite her highly published trials and tribulations, Kennedy’s internet experience is one in literally millions of hopeful individuals trying to propel a career from cyber space. One five minute browse through Instagram and you will find a website polluted with ludicrous individuals just begging for your attention. On the contrary, the internet culture has made the once lucrative and segregated worlds of fashion and fame, accessible to anybody with a WiFi connection. Something

that arguably, can vastly work in the favour of those who use it to their advantage. Singer Jemma Hixton from Malvern in Worcestershire has become an internet phenomenon in the Far East after attracting two-and-a-half-million hits after posting performances from her bedroom. The catch? An acute sufferer of severe agoraphobia, she hasn’t left her home for over two years. Speaking via webcam to breakfast shows across the U.K, she express her absolute delight at her success, wishing to inspire others to do the same. “My biggest struggle has been with the idea of reality,” Renan concludes. “Identity gets blurred. I can sit down on my laptop and read hundreds of comments criticising my appearance and online persona, then I will be called to do the dishes by mother. It doesn’t add up - I feel like I’ve lost my balance.”

Like it or not, the internet has meant that the face of celebrity has been completely redefined. For the upcoming generation, becoming


new york



Average age of first marriage: 30.5 First child: 28 Average wage for educated females: £36,000

This summer, the colour collisions and print explosions seen on the catwalks are arriving to the streets. Coral and cobalt, passion fruit peaches, marvel in mint and luster in lilacs. Revitalising, refreshing, revolutionary - colour is back and brighter than ever before. No matter who you are or where you may live, colour is enticing to even the least fashion forward of us. With the perfect blue skied spring backdrop, this season’s colours allow anyone’s spring photographs to look as if they’ve stepped straight out of an editorial. Splashes of colour have been seen here and there in recent years but finally, at long last, fashion houses have dived right in. Whether we admit it or not, the majority of us are partial to having a particularly strong, loyal and long lasting relationship with black. However, this spring sees more women than ever forming a love affair with the brightest of colours and leaving their tall dark and handsome pieces hanging lonesome in the wardrobe. Optimism is in the air. In the past decade alone we have witnessed dark palettes, gothic dark undertones and militant trends, the mood and state of the country can be incorporated into each seasons collections and this season is no exception. That’s the incredibly breathtaking thing about fashion; the ability the trends have to reflect the mood of the time and in this instance - the economy. It’s no coincidence that as we leave the recession and a time of great uncertainty, we also leave behind the muted, washed out palettes of our previous wardrobe choices and past collections. Jil Sander, Prada, Christopher Kane, Mcqueen, Halston and Fendi to name but a few shot colour shocks of orange down the runway, enchanting and brightening up fashion’s most critical eyes. What’s more, with the high street having incorporated the outburst of colour in the classiest of ways, it’s possible even on a budget to gain the perfect equilibrium somewhere between being 60’s psychedelic and America’s most vibrant first lady. How to truly capture the essence of the trend? Take inspiration from the runway and incorporate it in your every day look - be it through a bright lipstick shade or eyeshadow. With the English weather and it’s temperamental tendencies it can be more often than not easier to dress as grey as the day outside. This summer, think differently. Especially as recent studies have proven that wearing and being surrounded by bright colours actually release feel good hormones into our bodies, improving our moods and enabling us to have a more productive, happier day. Because after all, what’s life without a bit of colour?


Average age of first marriage: 32 First child: 29 Average wage for educated females: £32,000

GENERATION XX We decided to conduct some post-issue research into the generations of our favourite cities featured in this issue, to discover how and when they’re doing things.


Average age of first marriage: 30 First child: 31 Average wage for educated females: £35,000



Average age at first marriage: 27 First child: 27 Average wage for educated females: £18,000


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