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Communication for Leaders Nr. 2-2017

Table of Contents: DIGITAL COMMUNICATION Social Top Leaders _____________________________________________________________________________________________4 Successful Use of Technology in Communication ________________________________________________________ 6

REPUTATION MANAGEMENT Measuring Country Image in 4D _____________________________________________________________________________ 8

MEDIA Knuser Facebook lokalavisene? ____________________________________________________________________________ 10 Tabbe med digital radioreform? _____________________________________________________________________________12

EMPLOYER BRANDING Self-Tracking at Work – A Healthy Idea?____________________________________________________________________14

INTERNAL COMMUNICATION Effective Internal Communication __________________________________________________________________________16 Ledersnakk som lønner seg__________________________________________________________________________________18

KNOWLEDGE AND IGNORANCE Can Ignorance Be a Resource? _____________________________________________________________________________20

EFFECTIVE WRITING: Seks skjulte skrivefeller ______________________________________________________________________________________ 22

BI’S CENTRE FOR CORPORATE COMMUNICATION – 10TH ANNIVERSARY Shaping the Future of Corporate Communication in Norway__________________________________________ 24 2007-2017: Ti forandringer i kommunikasjonsfaget ____________________________________________________ 26 Measuring What Matters_____________________________________________________________________________________ 29

STUDENTOPPGAVE: Hvordan gjenvinne regjeringsmakten?_____________________________________________________________________30

Communication for Leaders Nr. 2-2017. Published by the Centre for Corporate Communication and Department of Communication and Culture at BI Norwegian Business School. Editor: Audun Farbrot, Head of Science Communication, Corporate Communications and Public Affairs, BI Norwegian Business School E-mail: audun.farbrot@bi.no Telephone: +47 46 41 02 30.

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Profile for BI Norwegian Business School

Communication for Leaders 2 2017  

Communication for Leaders 2 2017