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Communication for Leaders Nr. 2-2017


Shaping the Future of Corporate Communication in Norway

BI’s Centre for Corporate Communication was established in 2007 with the purpose of influencing the future of Corporate Communication in Norway. So far we have built a significant body of knowledge worth celebrating.

Professor Peggy Simcic Brønn E-mail:

The role of the Centre for Corporate Communication is to work with the communication community to shape the future of corporate communication in Norway. Our most important job is to help communication executives achieve their goals and demonstrate the value of their role and their function in their organizations.

ningen, the Centre for Corporate Communication is currently the only organized corporate communication/PR research group in Norway.

We do this by listening to practitioners and by studying the impact and importance of communication for value creation. We develop leadership training, and organize knowledge exchange between the best of class in research and practice through summits, workshops, breakfast meetings and other venues.

This means that Norway is now close to a desired research model within the field where researchers work in close cooperation with practitioners to observe and to build models of practice. This aids practitioners in their work at all levels within organizations.

Started in 2007, with support from Frode Vik Jensen, then head of Kommunikasjonfore-

“The business of PR is really the business of trust.” This was the message that the communi-


It has built a significant body of knowledge around Norwegian practice, attracted leading European researchers as colleagues and published in highly ranked international journals.


Profile for BI Norwegian Business School

Communication for Leaders 2 2017  

Communication for Leaders 2 2017