REdefined
METRO ATLANTA and SURROUNDING COUNTIES
RESIDENTIAL REAL ESTATE QUARTERLY MARKET TRENDS, SALES & STATISTICS
Georgia Properties
Q4 2020
The Greater Atlanta and surrounding counties’ real estate market continues to be extremely active across all price points. I am encouraged to see that in the fourth quarter of 2020 the average sales price increased by 10% with an average of only 27 days on the market. Low inventory levels and bidding wars helped to fuel the increase in sales prices state-wide. The dedication of our associates partnered with the historic market resulted in Berkshire Hathaway HomeServices Georgia Properties to achieve a record-breaking year in 2020, with over $4.4 billion in sales volume. The high demand for housing is expected to continue as we move into the first quarter of 2021, resulting in a higher number of sales and pending transactions. As we start a new year, the forecast for 2021 remains one of optimism and positivity. With the lack of inventory combined with historically low interest rates, the future continues to look bright for the Greater Atlanta and surrounding counties’ real estate market.
President & CEO
2
2020
RECORD-BREAKING YEAR
3
METRO ATLANTA
6
Cherokee ............................................................ 8 Clayton ............................................................. 10 Cobb .................................................................. 12 Coweta ............................................................. 14 DeKalb ............................................................... 16 Douglas ............................................................ 18 Fayette ............................................................ 20 Forsyth ........................................................... 22 Fulton ............................................................... 24 Gwinnett ......................................................... 30 Henry ................................................................ 32 Rockdale ......................................................... 34 SURROUNDING COUNTIES
36
Barrow ............................................................. 38 Bartow ............................................................. 40 Clarke ............................................................... 42 Dawson ............................................................ 44 Habersham ..................................................... 46 Hall .................................................................... 48 Jackson ........................................................... 50 Lumpkin .......................................................... 52 Newton ............................................................. 54 Paulding ........................................................... 56 Rabun ............................................................... 58 Spalding .......................................................... 60 Walton ............................................................. 62
TABLE OF
Contents
5
Metro Atlanta, GA
MARKET TRENDS
C HE R OK EE | C L AY TO N | COBB | COWETA | DEKALB | DOU GL AS FAY E TTE | F ULTO N | FORSYTH | HENRY | ROCKDALE
Coming off a strong third quarter, Metro Atlanta saw an increase in homes sold for both the general and luxury properties. For homes priced below $500k, the AREA: 8,376 SQUARE MILES
number of listings pended were up 12% and luxury homes pended rose an incredible 58% year-overyear. Due to the limited number of home inventory, listings in the fourth quarter experienced less time spent on the market and sold for higher asking prices. The total number of sales for non-luxury properties
POPULATION: 5.9 MILLION
during this quarter came in at 15,528 and 3,207 for luxury properties, indicating a strong market for those looking to sell.
6
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-54.7% Change 6.9% Change
SOLD
PENDED
12% Change
FOR SALE
-34.3% Change
SOLD
57.5% Change
PENDED
58.2% Change
5,314
16,150
2,754
3,712
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
15,528
1.5
3,207
2.8
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$786K
45
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$289K AVERAGE SOLD PRICE
27 AVERAGE DAYS ON MARKET
7
Cherokee County, GA
MARKET TRENDS
B A LL GR O UN D | CANTON | HOLLY SPRI NGS M O UN TA IN PA R K | N ELSON | WALESKA | WOODSTOCK
In Cherokee County, the luxury market experienced a 80.70% sales increase versus the previous year and a 88.5% increase year-over-year for homes pending. The AREA: 434 SQUARE MILES
general real estate market saw a 4.5% growth in sales volume and pending transactions rose 6% compared to the 2019 fourth quarter. In Cherokee County, the average days spend on the market remained low as homes priced below $500k lasted an estimated 30 days and luxury properties lasted an average of 53
POPULATION: 258,773 (2019)
8
days. These numbers indicate an upward trend for sellers heading into 2021.
M A R K E T DATA HOM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-62.9% Change 4.5% Change
SOLD
6% Change
PENDED
FOR SALE
-41.3% Change
SOLD
80.7% Change
PENDED
88.5% Change
318
1,071
166
200
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
1,288
0.9
206
2.8
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$642K
53
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$319K AVERAGE SOLD PRICE
30 AVERAGE DAYS ON MARKET
9
Clayton County, GA
MARKET TRENDS
CO L L E GE PA R K | F O R E ST PARK | J ONESBORO | LAKE CIT Y LOVE JOY | MORROW | RI VERDALE
Located just south of Atlanta, Clayton County saw a slight increase across the board during the fourth quarter. Sales were up 0.5% compared to 2019, and AREA: 144 SQUARE MILES
the number of homes pending also experienced a slight positive change of 5.8% year-over-year. The low number of inventory properties could allow less competition among sellers, resulting in higher sales prices for homes and less time spent on the market. With buyers quickly returning to the market, it is likely
POPULATION: 292,256 (2019)
10
that Clayton County will continue to rebound in the first quarter.
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-60.1% Change
-81.8% Change
FOR SALE
SOLD
0.5% Change
SOLD
150% Change
PENDED
5.8% Change
PENDED
150% Change
249
898
2
4
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
948
0.9
5
1.8
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$969K
133
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$181K AVERAGE SOLD PRICE
39 AVERAGE DAYS ON MARKET
11
Cobb County, GA
MARKET TRENDS
ACWO R TH | ATLA N TA | AUSTELL | CLARKDALE | KENNESAW M A B L ETON | M A R IE TTA | POWDER SPRI NGS | SMYRNA | VI NINGS
As
one
of
Metro
Atlanta’s
most
popular
communities, Cobb County saw a significant increase in the luxury and general markets. For AREA: 345 SQUARE MILES
luxury properties, sold listings were up 70.3% yearover-year and the number of homes pending rose 76% compared to 2019. Additionally, in the general market, sold listings were up 17.7%, and the amount of pending sales increased 19.4%. While homes are selling quickly, the inventory for buyers remains
POPULATION: 760,141 (2019)
low. This means that sellers will be able to maximize their profits in a shorter amount of time since there will be less options for buyers to choose from.
12
MA R K E T DATA H OM E S U N D E R $5 0 0 K
M ARK E T DATA H O M ES OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-57.7% Change
FOR SALE
SOLD
17.7% Change
SOLD
PENDED
19.4% Change
PENDED
-44.3% Change 70.3% Change
76% Change
666
2,627
354
523
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
2,945
0.8
540
2.4
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$702K
46
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$303K AVERAGE SOLD PRICE
22 AVERAGE DAYS ON MARKET
13
Coweta County, GA G R AN T V I LLE | N E W N A N | PALMETTO | SENOI A |
MARKET TRENDS
HARAL S ON
M OR E L A N D | SHA R PSBURG | TURI N | EAST NEWNAN
Like many of the other areas across the state of Georgia, Coweta County experienced a strong fourth quarter. The high demand combined with the low AREA: 446 SQUARE MILES
inventory resulted in sellers generating higher revenue in a shorter amount of time as buyers continue to have fewer options to choose from. The general market saw a positive change in homes sold by 45.4%, and pending contracts were up an incredible 48.5% yearover-year. In the luxury specific market, the market
POPULATION: 148,509 (2019)
experienced a remarkable comeback similar to the third quarter. The number of sold homes rose 77.3% and pending contracts grew 54.3% year-over-year. These positive numbers indicate that the beginning of 2021 could continue to surpass previous years in both sales volume and number of pending properties.
14
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-57.4% Change
FOR SALE
-18.1% Change
SOLD
45.4% Change
SOLD
77.3% Change
PENDED
48.5% Change
PENDED
54.3% Change
263
820
77
91
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
932
1
78
3.2
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$643K
71
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$295K AVERAGE SOLD PRICE
47 AVERAGE DAYS ON MARKET
15
DeKalb County,
MARKET TRENDS
AT L A N TA | AVO N DA L E ESTATES | BROOKHAVEN | CHAMBL E E C L A R KSTO N | DE C ATUR | DORAVI LLE | DUNWOODY E L L EN WO O D | LITHO NI A | PI NE LAKE | STONE MOUNTA IN SCOTTDA LE | STONECREST | TUCKER
Despite
record
low
inventory,
DeKalb
County
experienced a slight dip in fourth quarter sales in the general market. The average days on market was AREA: 271 SQUARE MILES
29, making this the perfect time to sell your home with less competition in winning potential buyers. Throughout the general market, the average number of sold properties trended downward at 5% and the number of pending contracts increased 6.2% yearover-year. The luxury market saw a dramatic increase
POPULATION: 759,297 (2019)
of 55.4% for homes sold and a positive change of 56% for pending contracts compared to the fourth quarter of 2019. These numbers predict that the 2021 market should continue on an upward swing.
16
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-50% Change -5% Change
SOLD
6.2% Change
PENDED
FOR SALE
-20.1% Change
SOLD
55.4% Change
56% Change
PENDED
891
2,247
397
649
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
2,122
1.4
606
2.2
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$739K
34
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$273K AVERAGE SOLD PRICE
29 AVERAGE DAYS ON MARKET
17
Douglas County, GA
MARKET TRENDS
D OU G LASVIL LE | FA IR PLAY | LI THI A SPRI NGS | WI NSTO N WOODS VALLEY
Located west of Atlanta, Douglas County has some of the lowest tax rates across the state of Georgia. Although the general market experienced a slight AREA: 201 SQUARE MILES
increase in homes sold and pending contracts, the luxury market flourished and displayed unprecedented success. For luxury homes sold, the market saw a 200% increase compared to the fourth quarter of 2019. Additionally, pending properties were up an astounding 200% year-over-year. The low interest rates
POPULATION: 146,343 (2019)
combined with Douglas County’s low taxes resulted in an ideal scenario to buy high-end real estate in the fourth quarter, and the increase in pending contracts indicates that the first quarter will remain strong in terms of luxury sales.
18
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-48.1% Change 5% Change
SOLD
16.3% Change
PENDED
-10% Change
FOR SALE
SOLD
200% Change
PENDED
200% Change
193
614
27
25
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
584
1
15
6.2
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$687K
96
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$244K AVERAGE SOLD PRICE
30 AVERAGE DAYS ON MARKET
19
Fayette County, GA
MARKET TRENDS
B R O O KS | FAY E TTE VILLE | PEACHTREE CI TY | TYRONE
Following a positive third quarter, the Fayette County real estate market continues to bounce back and ended the fourth quarter on a positive note. The number AREA: 199 SQUARE MILES
of sales were up 25.9% versus 2019 and the number of pending contracts trended upwards totaling an increase of 17.5% year-over-year. Additionally, luxury properties sold went up an incredible 40.3% and luxury homes pending rose 26.9% compared to the previous year. With buyers still eager to purchase and
POPULATION: 114,421 (2019)
20
interest rates being extremely low, we can predict that 2021 will start on a positive note.
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-61.7% Change
FOR SALE
SOLD
25.9% Change
SOLD
40.3% Change
PENDED
26.9% Change
17.5% Change
PENDED
-42.5% Change
105
376
77
112
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
457
0.8
108
2.3
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$690K
52
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$325K AVERAGE SOLD PRICE
33 AVERAGE DAYS ON MARKET
21
Forsyth County, GA
MARKET TRENDS
C U M MIN G | COA L MO U NTAI N | CHESTATEE | DUCKTOWN M ATT | SI LVER CI TY
Although home inventory saw a decrease from previous years, the 2020 fourth quarter proved to be positive for those looking to sell in Forsyth County AREA: 247 SQUARE MILES
as days on the market remained low and the average sales price grew. The luxury market saw an increase of 59.1% year-over-year for pending contracts. Despite the decrease in homes for sale, the luxury market grew 80.6% compared to 2019 for homes sold during the fourth quarter. For homes priced below $500k
POPULATION: 244,252 (2019)
there was a positive uptick of 14.6% in sales, proving that the market still exhibited growth when compared to last year’s fourth quarter.
22
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-73.8% Change 14.6% Change
SOLD
8.2% Change
PENDED
FOR SALE
-43.4% Change 80.6% Change
SOLD
59.1% Change
PENDED
181
725
156
181
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
965
0.7
316
1.9
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$697K
40
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$353K AVERAGE SOLD PRICE
30 AVERAGE DAYS ON MARKET
23
Fulton County, GA
MARKET TRENDS
A LP HA R E TTA | ATLANTA | CHATTAHOOCHEE HI LLS CO L LE G E PA R K | E AST POI NT | FAI RBURN | HAPEVI LLE J OHN S C R E E K | MILTON | MOUNTAI N PARK | PALMETTO R OSW E L L | SA N DY SP R I NGS | UNI ON CI TY | SOUTH FULTON
Known as the most populated area in the state of Georgia, Fulton County consists of southern suburbs, downtown Atlanta, and northern communities. The AREA: 534 SQUARE MILES
overall market experienced a steady increase of 8.2% in homes sold while the luxury market saw a strong increase of 63.7% year-over-year. Due to the limited supply of inventory and historically low interest rates, the average sold price for luxury properties totaled over $803k, indicating a continued strong market for the
POPULATION: 1,064M (2019)
sellers of high-end properties. Additionally, pending contracts rose 47% for luxury homes and 14.2% for the general market. As the real estate industry continues to bounce back, the pent-up demand for homes in Fulton County will hopefully lead to an increase in sales in the first part of 2021.
24
North Fulton
MARKET TRENDS
MA R K E T DATA H OM E S U N D E R $5 0 0 K
M ARK E T DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-50.1% Change 13.1% Change
SOLD
14.2% Change
PENDED
FOR SALE
-46.7% Change
SOLD
39.5% Change
PENDED
38.4% Change
397
1,070
560
887
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
1,186
1.2
854
2.5
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$814K
43
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$337K AVERAGE SOLD PRICE
31 AVERAGE DAYS ON MARKET
25
Fulton Intown Single-Family
MARKET TRENDS
MA R K E T DATA H OM E S U N D E R $5 0 0 K
M ARK E T DATA H O M ES OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-36% Change
FOR SALE
-18.4% Change
SOLD
-1.5% Change
SOLD
40.2% Change
PENDED
-2.7% Change
PENDED
45.7% Change
374
715
799
1,073
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
650
1.9
938
3
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$945K
41
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$335K 26
AVERAGE SOLD PRICE
38 AVERAGE DAYS ON MARKET
Fulton Intown Condos
MARKET TRENDS
MA R K E T DATA HOM E S U N D E R $5 0 0 K
M ARKET DATA H O M ES OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
24% Change
27.1% Change
FOR SALE
SOLD
32.9% Change
SOLD
28.2% Change
PENDED
40.7% Change
PENDED
22.9% Change
832
1,061
239
192
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
795
3.6
91
8.8
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$794K
66
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$264K AVERAGE SOLD PRICE
45 AVERAGE DAYS ON MARKET
27
South Fulton M A R K E T DATA HOM E S U N D E R $5 0 0 K
M ARKET DATA H O M ES OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-54.7% Change -11.7% Change
SOLD
4.6% Change
PENDED
FOR SALE
-22.8% Change
SOLD
147.2% Change
81.4% Change
PENDED
573
1,476
61
93
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
1,231
1.5
89
2.4
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$662K
44
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$238K AVERAGE SOLD PRICE
28
MARKET TRENDS
30 AVERAGE DAYS ON MARKET
29
Gwinnett County, GA
MARKET TRENDS
B U F O R D | DAC UL A | D U LUTH | GRAYSON | LAWRENCEV IL L E L I L B U R N | N O R C R OSS | PEACHTREE CORNERS | SNELLVIL L E SUGA R HI LL | SUWANEE
Following a strong third quarter, Gwinnett County was, again, able to show a positive increase in the total amount of homes sold. The general market saw AREA: 437 SQUARE MILES
an 11.9% increase in sold properties, while the luxury market experienced an incredible 86.2% increase in sales volume year-over- year. Pending contracts were up 17.6% for homes priced below $500k and luxury pending contracts were up an astounding 101.6% versus the fourth quarter of 2019. This uptick in
POPULATION: 936,250 (2019)
pending sales can be used to predict that the number of sold properties will remain strong, as fourth quarter transactions will begin to finalize in early 2021.
30
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-67% Change
FOR SALE
-41.6% Change
SOLD
11.9% Change
SOLD
86.2% Change
PENDED
17.6% Change
PENDED
101.6% Change
775
3,189
211
255
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
3,618
0.8
296
2.5
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$741K
55
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$295K AVERAGE SOLD PRICE
24 AVERAGE DAYS ON MARKET
31
Henry County, GA
MARKET TRENDS
HA M PTO N | LO C UST G R OVE | MCDONOUGH | STOCKBRI D GE
While many markets across the country suffered in terms of sold properties due to the rough start of 2020, Henry County experienced phenomenal AREA: 327 SQUARE MILES
sales growth likely due to its suburban location and spacious homesites. Because of COVID-19, most of the population transitioned to working from home, making proximity to the city a lower priority on buyers’ wish lists. Henry County is a prime example of how this impacts the overall market as it experienced an 18.9%
POPULATION: 234,561 (2019)
increase in homes sold and 433.3% increase in luxury properties sold. Additionally, pending contracts were up 36.1% for the general market and luxury pending contracts rose an unprecedented 300% year-overyear. These numbers predict that Henry County will continue to experience a strong first quarter as buyers continue to capitalize on low interest rates and sellers take advantage of less competition due to the lack of inventory available to buyers.
32
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-66.2% Change
-27.1% Change
FOR SALE
SOLD
18.9% Change
SOLD
433.3% Change
PENDED
36.1% Change
PENDED
300% Change
325
1,257
43
44
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
1,316
0.8
32
4.8
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$706K
29
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$256K AVERAGE SOLD PRICE
33 AVERAGE DAYS ON MARKET
33
Rockdale County, GA
MARKET TRENDS
CO N Y E R S | LAKEVI EW ESTATES
Located 24 miles east of Atlanta, Rockdale County is among those that finished the fourth quarter on a high note. While the general real estate market saw AREA: 132 SQUARE MILES
an increase of 17.9% for sold homes and an uptick of 17.8% for homes pending versus last year, the area’s luxury market rose during the fourth quarter. For luxury homes sold, Rockdale County experienced a 175% gain year-over-year, and the number of pending contracts rose 500% compared to 2019. With this
POPULATION: 90,896 (2019)
large influx in pending contracts, the number of luxury homes sold is estimated to surpass previous records for first quarter of 2021.
34
MA R K E T DATA H OM E S U N D E R $5 0 0 K
M ARK E T DATA H O M ES OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-62.9% Change
-64.5% Change
FOR SALE
SOLD
17.9% Change
SOLD
175% Change
PENDED
17.8% Change
PENDED
500% Change
111
357
11
14
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
362
1
11
3.9
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$695K
59
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$246K AVERAGE SOLD PRICE
33 AVERAGE DAYS ON MARKET
35
Surrounding Counties MARKET TRENDS
36
FEATURED BARROW BARTOW CLARKE DAWSON HABERSHAM HALL LUMPKIN NEWTON PAULDING RABUN SPALDING WALTON
37
Barrow County, GA
MARKET TRENDS
AUB UR N | B E TH LEHEM | BRASELTON | CARL STATHAM | WI NDER
The fourth quarter proved strong for Barrow County as the general and luxury markets experienced a significant increase in terms of homes sold and AREA: 163 SQUARE MILES
pending contracts. Total sales grew to over 24.6% versus the previous year and luxury sales trended upward by an incredible 180%. Pending contracts rose by 8% for the general market and grew an incredible amount to 433.3% for the luxury market. These statistics, combined with low inventory, allude to the
POPULATION: 83,240 (2019)
38
probability that the new year will remain strong for those looking to sell in Barrow County.
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
-60.5% Change
FOR SALE
24.6% Change
SOLD
8% Change
PENDED
-43.5% Change
FOR SALE
180% Change
SOLD
433.3%
PENDED
70
299
13
15
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
355
0.7
14
3.3
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$655K
88
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$253K AVERAGE SOLD PRICE
22 AVERAGE DAYS ON MARKET
39
Bartow, GA
MARKET TRENDS
A DA IR SVILLE | C A R TERSVI LLE | EMERSON | EUHARLEE K INGSTON | WHI TE
The general real estate market in Bartow County experienced a slight decrease in terms of sales and pending contracts. The luxury- specific market grew AREA: 470 SQUARE MILES
125% in sales volume versus 2019 and pending luxury sales saw 162.5% increase year-over-year. These numbers indicate that the county’s first quarter market will produce a rise in luxury sales as the fourth quarter luxury pending contracts will soon become closed transactions in early 2021. Low inventory in the overall
POPULATION: 107,738 (2019)
market also predicts that sellers are experiencing less competition, fewer days on the market, and higher sale prices.
40
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-61% Change -5.2% Change
SOLD
-0.60% Change
PENDED
FOR SALE
-39% Change
SOLD
125% Change
162.5% Change
PENDED
105
366
25
21
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
386
1
18
4.9
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$672K
117
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$239K AVERAGE SOLD PRICE
24 AVERAGE DAYS ON MARKET
41
Clarke County, GA
MARKET TRENDS
ATHE NS | WI NTERVI LLE
Clarke County ended the fourth quarter on a primarily positive uptick in terms of sales, pending contracts, and average sold price. While the total sales volume AREA: 470 SQUARE MILES
experienced a fall of 26.7%, the amount of homes pending came in at a 7.7% rise. The low inventory for homes priced below $500k ensures that sellers will be able to generate higher sale prices in a shorter amount of time than in years past. However, the luxury specific market increased its inventory by
POPULATION: 107,738 (2019)
66.7%, giving buyers more room to negotiate closing costs and take more time when deciding to purchase. These numbers will hopefully carry throughout the new year, making Clarke County’s market stable for both buyers and sellers.
42
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-55.3% Change
FOR SALE
SOLD
-26.7% Change
SOLD
N/A
PENDED
N/A
7.7% Change
PENDED
66.7% Change
14
33
5
4
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
33
1.7
0
4.7
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
0
0
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$226K AVERAGE SOLD PRICE
35 AVERAGE DAYS ON MARKET
43
Dawson County, GA
MARKET TRENDS
DAWSONVI LLE
Located in the gorgeous scenery of the North Georgia Mountains, Dawson County’s real estate market proved strong throughout the fourth quarter. In AREA: 214 SQUARE MILES
terms of homes sold and pending contracts, both the general and luxury markets experienced an upward trend compared to the fourth quarter of 2019. Lower inventory resulted in fewer days on the market and an increase in average sales price versus previous quarters. While pending sales fell 11.6% for homes
POPULATION: 26,108 (2019)
priced below $500k, they rose for the luxury market by 76.5%. With the influx of pending contracts, Dawson County can predict to have a strong finish in the first quarter of 2021 in the luxury market.
44
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-67% Change
FOR SALE
SOLD
4.7% Change
SOLD
-11.6% Change
PENDED
-51.9% Change 87% Change
76.5% Change
PENDED
34
92
39
38
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
133
0.9
43
3.2
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$669K
56
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$302K AVERAGE SOLD PRICE
34 AVERAGE DAYS ON MARKET
45
Habersham County, GA
MARKET TRENDS
ALTO | B A L DW IN | CLARKESVI LLE | CORNELI A DE MO R E ST | MT. AI RY | TALLULAH FALLS
The Habersham County market experienced an incredible fourth quarter, likely due to the built-up demand stemming from the COVID-19 restrictions. AREA: 279 SQUARE MILES
For homes priced below $500k, there was a strong sales increase of 17.6% year-over-year and pending contracts rose 23.3% compared to last year. Not only did the luxury market experience an increase in inventory, but the number of sales rose an incredible 250% and pending transactions were up 125% versus
POPULATION: 45,328 (2019)
2019. The high number of pending contracts across both markets are a strong indication that the first quarter of 2021 will prove to be successful in terms of sales volume in Habersham County.
46
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
-59.4% Change
FOR SALE
17.6% Change
SOLD
23.3% Change
PENDED
24% Change
FOR SALE
250% Change
SOLD
125% Change
PENDED
63
149
26
16
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
167
1.2
14
7
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$852K
132
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$255K AVERAGE SOLD PRICE
32 AVERAGE DAYS ON MARKET
47
Hall County, GA
MARKET TRENDS
C L E R M O N T | F LOW E RY BRANCH | GAI NESVI LLE | OAKWOOD
In Hall County, sales jumped 16.6% in the fourth quarter from last year overall. The luxury market rose 180.4% from 2019 which is a huge rise. While AREA: 429 SQUARE MILES
the average price for homes sold rose 13%, the luxury market prices also rose 12.3% year over year. Hall also experienced in growth for pending sales with a 44.9% jump year over year for homes under $500k and a huge surge of 140% in homes over $500k.
POPULATION: 204,441 (2019)
48
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-65.8% Change 16.6% Change
SOLD
44.9% Change
PENDED
FOR SALE
-36.2% Change
SOLD
180.4% Change
140% Change
PENDED
242
656
125
118
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
745
1.2
129
3.2
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$796K
79
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$287K AVERAGE SOLD PRICE
39 AVERAGE DAYS ON MARKET
49
Jackson County, GA
MARKET TRENDS
JE F F E R SO N | CO MMERCE | HOSCHTON | PENDERGRASS N IC HOLSON | TALMO | ARCADE In Jackson County Georgia, the luxury market experienced an 85.7% sales increase versus the previous year and a 142.9% increase year-overAREA: 342 SQUARE MILES
year for homes pending. The general real estate market saw an 30.4% growth in sales and pending transactions rose 31.8% compared to the previous year. Average days on market remains relatively low as homes under $500k lasted an estimated 41 days but luxury properties lasted an average of 87 days.
POPULATION: 72,988 (2019)
50
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-59% Change 30.4% Change
SOLD
31.8% Change
PENDED
-11.1% Change
FOR SALE
85.7% Change
SOLD
142.9% Change
PENDED
120
314
24
27
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
365
1.2
13
5.8
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$664K
87
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$294K AVERAGE SOLD PRICE
41 AVERAGE DAYS ON MARKET
51
Lumpkin County, GA
MARKET TRENDS
DAHLO N E GA | N IMBLEWI LL | GARLAND | AURARI A
Lumpkin County experienced a highly successful fourth quarter. The number of sold luxury properties increased by 850%, while the amount of pending AREA: 284 SQUARE MILES
luxury sales rose by 1400% compared to the 2019 fourth quarter. This unprecedented surplus of pending transactions could be foreshadowing for a prudent first quarter in terms of luxury closings in Lumpkin County. The overall real estate market experienced growth year- over-year and the total number of sold
POPULATION: 32,995 (2019)
properties saw an increase. All of these statistics, combined, indicate that the Lumpkin County real estate market has a high probability of starting the year strong.
52
MA R K E T DATA H OM E S U N D E R $5 0 0 K
M ARK E T DATA H O M ES OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
-60.4% Change
FOR SALE
8.9% Change
SOLD
22.8% Change
PENDED
-47.6% Change
FOR SALE
850% Change
SOLD
1400% Change
PENDED
36
103
22
18
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
110
1.2
19
3.8
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$851K
212
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$263K AVERAGE SOLD PRICE
43 AVERAGE DAYS ON MARKET
53
Newton County, GA
MARKET TRENDS
COV I N GTO N | OX F O R D | MANSFI ELD | PORTERDALE | NEW B ORN
Like much of the state of Georgia, the Newton County home inventory remained low. Sellers in this area experienced less competition when selling their home AREA: 279 SQUARE MILES
which led to higher sales prices in a shorter amount of time. The number of closed listings in the luxury grew by approximately 75% while general real estate only by 18.4%. This could be due to the fact that many signed contracts that were expected to close earlier in the year were forced to be delayed due to COVID-19
POPULATION: 111,744 (2019)
guidelines. The number of pending contracts for luxury properties rose by 400% year-over-year which could have an impact on the first quarter sales number. The Newton County market, as a whole, remained steady throughout the fourth quarter.
54
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-54.8% Change 18.4% Change
SOLD
30% Change
PENDED
-34.8% Change
FOR SALE
75% Change
SOLD
400% Change
PENDED
184
406
15
15
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
561
1
7
NUMBER OF SALES
MONTHS OF INVENTORY
$232K AVERAGE SOLD PRICE
34 AVERAGE DAYS ON MARKET
NUMBER OF SALES
11.6 MONTHS OF INVENTORY
$611K
111
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
55
Paulding County, GA
MARKET TRENDS
DALLAS | HI RAM
The Paulding County general real estate market appeared to remain fairly consistent when compared to the previous year. However, the luxury-specific AREA: 314 SQUARE MILES
market experienced significant growth in terms of homes sold and pending sales. The number of luxury sales increased by over 200% and pending contracts were up 157.1% versus 2019. This could mean that first quarter sales will increase as these pending contracts will soon begin to close, indicating that the Paulding
POPULATION: 168,667 (2019)
56
County luxury market will remain strong.
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-57.4% Change
FOR SALE
-15.4% Change
SOLD
14.6% Change
SOLD
200% Change
PENDED
13.5% Change
PENDED
157.1% Change
245
827
22
20
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
911
0.9
27
2.8
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$640K
30
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$266K AVERAGE SOLD PRICE
23 AVERAGE DAYS ON MARKET
57
Rabun County, GA
MARKET TRENDS
C L AY TO N | DIL LA R D | MOUNTAI N CI TY | TALLULAH FAL L S SKY VALLEY | TI GER
Rabun County felt a surge of sales in the fourth quarter with a 27% increase in general market sales with pending homes rising 20% year-over-year. There AREA: 377 SQUARE MILES
was also a 31% increase in the average sales price of homes in the general marketplace. These increases should carry into the first quarter of 2021.
POPULATION: 16,867 (2019)
58
MA R K E T DATA H OM E S U N D E R $5 0 0 K
M ARK E T DATA H O M ES OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
-50% Change
FOR SALE
FOR SALE
-51% Change 80% Change
SOLD
27% Change
SOLD
PENDED
20% Change
PENDED
200% Change
76
90
53
32
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
107
2.3
36
6.5
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$1.3M
161
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$275K AVERAGE SOLD PRICE
66 AVERAGE DAYS ON MARKET
59
Spalding County, GA
MARKET TRENDS
G R IF F IN | SUNNY SI DE | ORCHARD HI LL
Located south of Atlanta, Spalding County’s overall real estate market experienced a slight decrease in homes sold, finishing out the fourth quarter with a AREA: 200 SQUARE MILES
10.1% loss year-over-year. However, pending sales rose 8.6% versus last year and could contribute to a strong first quarter in terms of homes sold. The luxuryspecific market experienced an increase in both sales and pending contracts, likely due to the low amount of luxury inventory in Spalding County. Luxury sales
POPULATION: 66,703 (2019)
60
were up 225% and pending up 116.7%.
MA R K E T DATA H OM E S U N D E R $5 0 0 K
M ARK E T DATA H O M ES OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-66.5% Change -10.1% Change
SOLD
8.6% Change
PENDED
-41.7% Change
FOR SALE
225% Change
SOLD
116.7% Change
PENDED
119
372
35
25
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
372
1.2
26
5
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$640K
117
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$281K AVERAGE SOLD PRICE
34 AVERAGE DAYS ON MARKET
61
Walton County, GA
MARKET TRENDS
M ON R O E | WA L N UT GR OV E | BETWEEN | GOOD HOPE | J ER S E Y
The fourth quarter proved to be prosperous for the Walton County luxury real estate market as sales rose an estimated 360% year-over-year. Pending AREA: 330 SQUARE MILES
luxury sales were also up over 155.6% versus last year, indicating that sales volume will continue to rise into the new year as these transactions begin to close. Lower inventory means that there is less competition among sellers which results in reduced time on the market and will generate maximum
POPULATION: 94,593 (2019)
62
sales prices.
M A R K E T DATA H OM E S U N D E R $5 0 0 K
M ARKET DATA H O M E S OVE R $ 5 00K
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
C U R R E N T VS . SA M E QT R 1 Y E A R AG O
FOR SALE
-65% Change -10.4% Change
SOLD
4.7% Change
PENDED
-35% Change
FOR SALE
360% Change
SOLD
155.6% Change
PENDED
106
318
28
23
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
NUMBER FOR SALE
NUMBER OF NEW LISTINGS
318
1.2
23
4.6
NUMBER OF SALES
MONTHS OF INVENTORY
NUMBER OF SALES
MONTHS OF INVENTORY
$651K
138
AVERAGE SOLD PRICE
AVERAGE DAYS ON MARKET
$282K AVERAGE SOLD PRICE
28 AVERAGE DAYS ON MARKET
63
Vi s i t O u r S e r v i ce P rov i d e r s
All reports are published January 2021, based on data available at the end of December 2020, except for the today’s stats. All reports presented are based on data supplied by the GAMLS and FMLS. GAMLS and FMLS do not guarantee or are not responsible for its accuracy. Data maintained by the Association or its MLS may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. ©2021 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.® If your property is currently listed with another brokerage, please disregard this notice.
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