Page 1

Georgia Properties


Georgia Properties

A Sign of Quality for Real Estate. When the world’s most respected company puts its name on a real estate sign, that’s a sign buyers and sellers will want to see. The Berkshire Hathaway HomeServices brand signals a defining moment in real estate. Our vision is to bring a new level of quality and innovation to the industry. We are proud to be among the elite entrusted to call ourselves Berkshire Hathaway HomeServices. And that’s...

Good to know.


For More Information: or 770-992-4100

OUR PURPOSE The world of real estate has changed dramatically for consumers, real estate professionals and brokerages. New technology has changed the way properties are marketed and how buyers find information and make decisions. The life of the agent has become more complex and the demands on your time have increased. Most agents did not get into the business to do administrative work or technical work. They got into real estate to help people realize the American Dream of Home Ownership and to make a good living. Most agents are highly relational and love people. But few excel at prospecting and administrative work. We understand these changes and challenges. That is why we have transformed our company to help our agents build effective businesses in the new world of real estate. Yes, change presents opportunity and our agents are taking advantage! This did not happen by accident. Best practices, innovative technology, and smart business habits have resulted in higher net profit for our agents. At the same time, we work hard to maintain a family culture. Our associates, employees, and partners are our business family. We live, work, and play together every day. We are blessed to have very strong local brokers and they would be happy to share more details and discuss your specific situation. Now may be the right time to make your move. We would be honored to have you on our team!

Daniel T. Forsman President & CEO

“Helping our associates succeed is the fundamental purpose of our company. We work hard every day to build successful and rewarding real estate careers.�

Success starts with strategy.

STRATEGY AND BUSINESS PLANNING Advanced Agent Business System Berkshire Hathaway HomeServices Georgia Properties developed the Advanced Agent Business System to help agents work smarter instead of just harder. We researched “best practices” from real estate and other relevant industries to create a better model that helps our associates have the best chance to achieve their goals. Surveys prove that most real estate agents do not really have a strategy and plan. And most who do have a business plan only focus on how much they want to sell or how much commission they want to earn. Our Advanced Agent Business System focuses on “HOW” you can achieve your goals. This approach is very comprehensive and helps you develop your business and personal goals so you can build a great career and also have life balance! Every year, our Coaching & Training teams host a series of workshops to help agents strart putting together the key elements of their plan. Our local brokers meet each quarter with agents to track their progress and offer suggestions and support. Maybe it is time for you to work smarter instead of just harder!

$ Wealth Building


Assess Past Performance

Identify Sources of Revenue

Healthcare & Wellness

Benchmark Your Competition

Advanced Agent Business System

Time Management

Identify Target Markets

Changing Market Trends

Coaching & Training

Resources & Systems

Budget & Profit Model Lead Generation & Lead Management

Make every connection count.

LEAD GENERATION AND MANAGEMENT Let your system work for you so you can sell real estate. We developed our Advanced Database Marketing System to help agents be more organized and consistent with lead generation. This approach is part of our overall Advanced Agent Business System strategy and plan. Our systems and tools are optimized to support this powerful system. First, we help you identify your target market segments. Then, we help you organize the right content that is most effective for that audience. Next, we recommend different delivery mediums to give you the best chance of making a connection and generating leads. Finally, we help you organize and leverage your databases so you have no missed opportunities. The key to making money in real estate is consistently keeping your prospecting pipeline full with qualified leads. We recommend a multi-channel marketing model with leads coming from a variety of sources. Our lead management systems allow you to automate where it makes sense and be more personal where it is right for your business. Lead generation and lead management is one of the critical success factors for your business. Maybe it is time for a better approach.



Lead Mgmt System

Farm Area Referral Sources/ Sphere

Social Media

Email, Mobile Devices

Specialized Markets

Lead Generation

Phone, Face-to-Face

Real Estate Reports

Print (Postcards, Ads)


Local Market Insight eCampaigns, Websites, Video

Social & Fun


Award-winning systems deliver proven results.

ADVANCED PROPERTY MARKETING SYSTEM There is a reason we have been ranked #1 in homes sold for five years in a row! Our award-winning Advanced Property Marketing System was designed to help our clients sell their property for the highest price in the shortest period of time. This unique system was developed from “best practices” in real estate marketing and leaders in other industries. The Advanced Property Marketing System is simply the most effective property marketing solution available. Our associates are specially trained to implement this system. We also have a range of supporting tools and expert resources available to support our local teams. We are committed to continuously improving the Advanced Property Marketing System so our clients always have the most effective property marketing solutions. • Award-Winning Methodology • Developed From Best Practices • Integrated Systems and Tools • APMS Folder System and Supporting Documents • Training, Support, and Expert Resources

ADVANCED BUYER SYSTEM Buying a home in today’s real estate market requires a better approach. The amount of information available directly to buyers is increasing at an accelerated pace. Online and mobile tools make finding properties easier than ever before. Real estate agents must deliver more accurate information, useful insight, and valuable services that help their clients make better decisions. Our Advanced Buyer System was created to make it simpler for potential buyers to understand the complexities associated with a real estate transaction. Our associates receive specialized training, have access to the best information resources, and provide industry-leading search tools. There is a reason that our associates represent more buyers than any other brokerage! • Award-Winning Methodology • Developed From Best Practices • Integrated Systems and Tools • ABS Folder System and Supporting Documents • Training, Support, and Expert Resources • Integrated Services for Mortgage, Title, and Home Warranty

The best technology at your fingertips.

ADVANCED AGENT SOLUTIONS Get innovative solutions faster and with lower costs Berkshire Hathaway HomeServices has the resources to deliver a new level of quality and innovation to real estate. Our associates enjoy the advantage of solutions that provide more value to their clients, streamline their business operations, and keep their costs low. Here are a few examples: • Our Online Listing Syndication Network exposes our listings to over 40,000 websites, video sites, and mobile sites. This also includes premium listings on the major national websites like, Trulia, Zilllow and others. • Our Local Mobile App provides highly customized local searches with better data, faster updates, and more desired options for consumers. We are the first brokerage to provide sold properties data directly from the MLS. And we are just getting started! • Our new Digital Advertising Network leverages digital billboards, flat panel TVs, interactive retail kiosks, and extensive online advertising to drive millions of eyeballs to our clients every week. • Our Video Market Reports are a quick and easy way to share local market updates that are preferred by consumers. We also provide the most extensive tools for market analytics and property information. Smaller companies simply do not have the resources to implement these powerful solutions or acquire them at the same level of cost. And we provide the training, support, and resources you need to deliver better results for your clients and your business.

Text BHHSDEMO to 85377 or Scan

Georgia Properties

Powerful Presentations





2:57 PM


Electronic word-of-mouth.


Facebook and other forms of social media mediums for marketing can be important your property Because these to buyer prospects. are “social networks” marketing must by design, the be more relational and indirect versus other mediums. Facebook currently billion active has more than users worldwide, 1 and sites like Twitter are growing LinkedIn and very fast. Social aspect of your media is an important marketing.

Neighbors, Family,

and Friends.

Your neighbors, friends, family and business can be excellent contacts resources to help you find a buyer. is a specific area This where we can work together benefit. There for your are a variety of tools we can your contacts use to help learn that your property is available help communicate and to their network of relationships. include email campaigns, virtual These tours, mobile magazines, videos, apps, digital and more.

PROACTIVE MARKETING We reach more potential buyers with a proactive approach.

We do more. Depending upon the property, there are identifiable segments of potential buyers. These segments like may include target feeder neighborhoods, buyers, international seniors, move-up buyers, investors, will identify the and more. We most likely segments and develop an appropriate marketing




Every connection




A reactive approach only reaches a small portion of potential buyers.





Knowledge is power.

COACHING, TRAINING AND SUPPORT Total commitment to your success. Berkshire Hathaway HomeServices Georgia Properties provides a wide range of training, coaching, and support options so our associates can tailor the best solutions for your business model. Our “Training Tracks” are designed to make it easier to see which courses are available depending upon your specialized areas of focus. Agent Intranet: The Agent Intranet is “THE RESOURCE” for all our company information, tools and training. The Agent Intranet provides a single source for all our associates. HSGA Institute of Real Estate: Our HomeServices of Georgia (HSGA) training school provides CE and non-CE courses for new and experienced agents. Classes are available in many of our local branches, regional locations, and online with both live seminars or 24/7 pre-recorded sessions. BHHS REsource Center: Berkshire Hathaway HomeServices provides world-class training with instructor-led classes and pre-recorded classes. David Knox Video Library: Our associates have access to the full library of David Knox videos including his special guest in many specialized areas of expertise. Coaching Programs: Our company offers a full suite of local coaching programs that are customized to our markets and tools. We also partner with the nation’s leading real estate coaches for special programs. These include Brian Buffini, Tom Ferry, Andrew Lacey, David Knox and more. Local Branch Staff: Our local staff provides many services so our associates can focus on selling. These include listing coordination, flyers, yard signs, lockboxes, and more. Agent Marketing Services: Our agent marketing services team builds beautiful websites and helps create custom marketing solutions for our associates. These advanced skills include web design, HTML, SEO, SEM, database management, print and ecampaigns, video production and hosting, custom market reports, and other services. Let us help you design a program that helps take your business to the next level!

Create passive income and build wealth.

TEAMBUILDER® AND AGENT BENEFITS Build the team and live the dream. Teambuilder® is a major foundation of growth for our company and an important way to generate passive income. This dynamic program allows you to earn more income by helping other successful associates make “The Right Choice” and join our company. You can receive a quarterly bonus for as long you both are with Berkshire Hathaway HomeServices Georgia Properties. There is no limit to the number of candidates you can refer so you can maximize your income opportunity. You may also use this bonus to automatically fund your 401k. TeamBuilder contributes to our team’s growth and synergy while helping building your personal wealth. Everybody wins!

Protect and grow your wealth. It’s not what you earn - it’s what you keep. Berkshire Hathway HomeServices Georgia Properties’ Agent Benefits Program brings real estate associates the comprehensive benefits typical of a large corporation. Some of the services available include: • Tax savings plan with automatic contribution program • Life insurance (group or individual) • Disability insurance (group or individual) • Long-term care insurance • Health insurance • Dental insurance • Vision insurance • Retirement savings plan with automatic contribution program • Rollover from previous employer • Free financial needs analysis • College savings plan

Find your passion.

SPECIALIZED SERVICES Luxury Collection The Luxury Collection from Berkshire Hathaway HomeServices is one of the most prestigious luxury programs in the world. This exclusive program allows our Luxury Collection Specialists to offer exceptional luxury services for their affluent and highnet-worth clients. BHHS Georgia Properties is a member of the exclusive Who’s Who in Luxury Real Estate Network. With over 1,650 members and 80,000 agents, this is the largest network of luxury brokerages in the world. We have also established a strategic partnership with the Atlanta Homes & Lifestyles magazine for unique advertising and local event sponsorships. Look for more exciting announcements as we continue to build the best luxury homes & estates program in the nation!

Corporate Relocation Berkshire Hathway HomeServices Georgia Properties operates the largest and most respected corporate relocation organization in the Greater Metro Atlanta area. Through numerous corporate and industry relationships, our company represents more relocating employees than any other brokerage in our market. We are the primary or preferred service provider for over 35 third-party relocation companies. Our company has the infrastructure of systems and resources to support this very specialized business.

New Homes Sales & Marketing BHHS New Homes Services (NHS) represents some of the most respected builders and developers in the Atlanta metro area featuring luxury estate homes, single family homes, townhomes, condominiums, mixed use, and master planned communities. Our knowledgeable team brings you the best information and our New Homes Sales Specialists ensure that buying your new home is the professional and rewarding experience you expect.

Commercial Real Estate The BHHS Commercial Real Estate Division is a team of specialists for retail, land, office, and industrial properties. Our commercial associates receive tools, training and support that are specific to commercial real estate. The BHHS Commercial REsource Center is a great source of information and networking with commercial associates from around the network.

Property Management The Property Management Division of Berkshire Hathaway HomeServices Georgia Properties is the home rental expert. Whether it is a property purchased with investment in mind; a house for lease until a buyer is found; or the dream home you plan to return to, rely on the real estate experience of BHHS Georgia Properties to lease and maintain the home.

INTEGRATED REAL ESTATE SERVICES We provide a full suite of integrated real estate services to make the moving process simpler. Consumer surveys show that this approach is popular with buyers and can make your property more attractive.

HomeServices Lending HomeServices Lending offers a variety of mortgage programs for potential buyers. Our in-house loan officers make the process simple and our team works very well with our partners to make the closing process smoother. Renovation financing is a creative option for some properties to package the financing for significant enhancements into the loan. We would be happy to introduce you to one of our loan officers.

Weissman, Nowack, Curry and Wilco WNCW is our strategic partner for Title and Closing Services. Founded in 1991, the firm has literally “written the book” on real estate contracts. Our local attorneys are ready to help your closing be an efficient and successful experience.

HSA Home Warranty A home warranty offers “peace of mind” to a potential buyer. We recommend including a home warranty as part of your overall value proposition. We would be honored to introduce you to our local HSA Home Warranty representative.

Georgia Properties

BHHS Georgia Properties Careers  
BHHS Georgia Properties Careers  

Berkshire Hathaway HomeServices has the resources to bring a new level of quality and innovation to your real estate career. Please contact...