Start at the top!
Ventura, California
The Only Wholly Owned BHHS Office in Ventura County!
Welcome! 4574 Market Street, Ventura, CA 93003
Obitae mos aer itae p el i ps and us, arc hi l l orep ed excea et is.Pi d und ita sum d ol orae renitam, ommol upta s quib eat ecture eum hi l el i quis a ad i a l it, tem es equatur sunt, quo d is pra cum nis ma x ima x imol up ta sit i d er um est r um l aut f ug i am, ea que et er fera d el i que si ad ut v it ium f ug i a sita i ps am quis quunt eost ac i d end unt anis est i ons eque cum f uga . R o b ea d ol upta s et que el itat i orest pro i d essimus et a s i l ma i o mol upit exer it, ex eatque sund it, int a l i qui vol orro tem d o l uptae earc hit, s eque est off i cte num re vol or i a qua sp ed que nul l a s ectotat i ate et vol uptatem sunt i os and i c i is etur a l i at venis c i ae ex es ect i vol orrore non exernam quos s eque p er umqu aeror is simus sunt er um, que res d i ctatur aud and ant ad et ut f ac i l it enis c i a comnima d i a d est vol upta nul par u mquatur i b ersp el end i nonectur? Nos eum d e ma d ol orp or re omnis si b ea sus d a nus vent opta cor is.
Lyle Elliott
Ly l e El l i ott, Branc h Mana ger
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A NAME R EVER ED W O R LW I D E I w o u l d w a nt to b e a ss o c i ated w it h s o meb o d y w here t he f ina nc i a l st reng t h w a s u nq u est i oned a nd w here t he name sto o d for inte g r it y. W hat ot her q u a l it y w oul d you w ant t hat B er kshire Hat haw a y HomeS er v i ces d o es not have? I d o n’t t hink yo u cou l d f ind one. War r en Buff e tt Cha ir ma n a nd C EO B er kshire Hat haw a y, Inc.
Contents
06
Launch Your Real Estate
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FREE Education and Training
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Business w it h t he B est
Onb oard ing Success Pat h K aren He y rend/Patt y Sw ar t z kopf Bi os Weekl y Ca l end ar of Cl a ss es
FREE TOOLS to Develop Your Business
SAGE C R M R ea l S cout e Card s & eNe wsl etters Li fest y l e Pl anning Gui d e Pinnac l e O ff i ce eMa g Mar ket R ep or t Mobi l e app Prop er t y Eva l uat i on
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FREE Tools for Marketing
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About Berkshire Hathaway HomeServices California Properties
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Touching Hearts, Improving Lives
Website Ana l y t i cs This Is Li v ing! VC Star ad O ff i ce Insta g ram and FaceB o ok Desi g n Stud i o Automat i c S o c i a l Med i a Post ing
Numb er of Trans act i ons 2020 Numb er of A gent s Sw anep o el #5 in R ea l Estate Top 100 A gent s Nat i ona l l y
Char itabl e Found at i on
Ful l t i me Ca l i fo rni a l i cens ed R ea l Estate Bro ker S er ved t he Ventura Co unt y Co a sta l Ass o c i at i on o f R e a l to r s an d t he rea l estate co mmuni t y by s er v i ng o n numero us co m m i t te e s a s M L S, Gr i e va nce Co mmi ttee, Fi na nce a nd ha s s er v e d i n ad d i t i o n a s B o a rd o f D i recto r a nd Ass o c i at i o n Presi d ent . Co mmi tted to i n d ept h t ra i ni ng a nd mento r i ng o f t he n e w R e a lto r a gent s at t he B er kshi re Hat haw a y Ho me S er v i ce s C a l i f Prop er t i es Ventura o ff i ce. O ffer i ng sp ec i a l i zed sup p o r t an d fo c us to t ho s e i nd i v i d ua l s w ho w i sh to bui l d a s o l i d kno w l e d g e b a s e an d g ro w t hei r pat h to success.
Karen Heyrend
Ventura Office Mentor / Trainer R E A LTO R®
DRE 01379897
Patt y i s t he Tra i ni ng D i recto r a nd Bra nc h Assi st an t Man a g er fo r B er kshi re Hat haw a y Ho meS er v i ces Ca l i fo rni a Pro p er t i e s i n t he S a nta Ba rba ra re g i o n. S he t ra i ns a nd mento rs ne w l i cens ees, i mbui ng t hem w i t h t he un s ha ka bl e et hi c o f putt i ng c l i ent’s need s f i rst, a nd t he c ul t ure o f g enero si t y fo r w hi c h t he S a nta Ba rba ra o ff i ces o f C a l i fo r n i a Pro p er t i es a re kno w n. Patt y i s a n o pt i mi st a nd a rea l i st , p ro - ac t i v e an d pat i ent. Patt y co nsi d ers i t a n ho no r to b e ent r u ste d w i t h m a i n t a ini ng t he i nte g r i t y o f t he B er kshi re Hat haw a y na m e , w hi l e t r a i n i n g a nd l ea d i ng t he next generat i o n o f rea l estate pro fe s s i o n a l s .
Patty Swartzkopf
Ventura / Santa Barbara Regional Trainer T R A I N I N G D I R E C TO R A N D B R A N C H A S S I S TA N T M A NAG E R
DRE 00456754
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FREE
Tr a i n i n g t o L a u n c h Yo u r Business
OnBoarding Basic agenda for our onboarding session
• The Berkshire Hathaway Story • BHHS California Properties • • • • • •
Support Resources Agents Tools and Benefits Managing Transaction and Comission Charitable Foundation Next Steps Q&A
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LIVE ONLINE
REAL ESTATE TRAINING
CLASSES - MAY 24 - MAY 28
Click On The Links Below To Register For Classes
EDUCATION FOR TODAYS REAL ESTATE AGENTS
SUCCESS PATH Next Session Begins: April 27th Every Tuesday & Friday 11:00 AM - 1:30 PM
Mon
Tue
11:00 AM IQ – Marketing and Communications Register Here
1:00 PM Instagram Reels Register Here
3:00 PM IQ Social Media Playbook – Instagram Register Here
Martha Mosier President
Brent Consedine VP Business
Dean Stalter Broker
BHHS Go LIVE Update 3:00 PM BHHSCP LIVE Update with Martha Mosier, President
Register Here
Wed
Thu
11:00 AM BHHSCP LIVE Onboarding
11:00 AM IQ – Marketing and Communications Register Here
1:00 PM IQ – CAMPSITE and SPARK Register Here
3:00 PM How to Sweeten the deal for your buyers and sellers Register Here
1:00 PM IQ – CAMPSITE and SPARK Register Here
3:00 PM IQ – My Personal Brand and Promotion Register Here
Fri
Click Here To Register 3:00 PM IQ – Follow-up Friday Register Here
6 Week Training Session
Don't miss out on this opportunity to get training in a variety of topics from contracts to session role-play to real life examples of real life situations. Seats are limited! Register Today!
Topics Covered: Accountability Life of a Transaction Time Management Lead Generation MLS & zipForm ® Agency Disclosure Residential Purchase Agreement Counter Offers
Writing Offers Pricing & CMA Farming Listing Agreement Transfer Disclosure Statement Contract Time Frames How to Win Listing ....and so much more.
LIVE Classes Online Via Zoom Meetings Joins us and build your momentum for a great start to 2021!
**Click Here for Interest List - April 2021 **
Did you know! Your listing can be featured on @BHHSCAL Social Media and Blog! Submit listings to social@bhhscal.com with the following: MLS# 1-3 high-resolution photos (Dropbox links are always welcome!) Listing Agent contact information Social media handles so we can tag you Next contact Brian Devore for proof reading! Inside joke.
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FR EE TOOLS to Develop Your Business
• RealScout prioritizes homes based on the clientÕs Feature Preferences, such as hardwood ßoors, Chef’s Kitchens, or being near a Park or a Whole Foods Market
• Photo-Centric Search – Large, high-resolution photos are front and center. Plus, photos are instantly organized into room categories so the information is at clientsÕ Þngertips
• S AG E C R M • R e a l S co u t • e Ca rd s & eNe wsl et ters • Li fest y l e Pl a n n in g Gu i d e s • Pin na c l e • O f f i ce eMa g • Ma r k et R ep or t * On the backend, the system keeps track of everything your clients do on the platform and then displays Moband i l epreferences, a p p s • enabling Prop er y help Va l u at i ons Pa ge that on your Agent Dashboard to better understand their behavior yout to • Room-by-Room Comparisons – Clients can compare up to 3 homes side-by-side, room-by-room to focus on the details they care about
them get into their new home more effectively. Clients can communicate with you and request showings.
SAGE CRM Customer relationship management (CRM) is a technolog y for managing your relationships and interactions with both customers and potential customers.
• Get real-time insights into your clients’ behavior and preferences so you know when your clients REALSCOUT change their minds about preferences, location or price
RealScout is a private, agent-branded collaborative search set up customer searches or simply invite the customer to RealScout and let them set • You can easily platform and listing alert system that’s designed to keep you and up their own searches
your clients connected throughout the home search process, • Unique buyer data for your listings – RealScout’s Buyer Graph data helps identify and contact buyer instead of having clients search on the national search portals agents who have matching buyers for your listing. Use anonymized buyer data to win more listings.
such as Zillow, Trulia, Redfin, and Realtor.com. • Use all this “buyer demand data” to list and sell more effectively
PERSONALIZED eCARDS and eNewsletters for your communication.
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PINNACLE CONCIERGE SERVICE MYCONNECT.BHHSCALIFORNIA.COM BHHSCALIFORNIA.COM/PINNACLE
PINNACLE Your seller’s personal project coordinator will decide what is needed to move forward and assemble an elite team of design professionals, with the goal of maximizing your client’s home’s value and minimizing its time on the market.
BI-MONTHLY EMAGAZINE Designed to Stay Informed - Ventura Office
MOBILE APP Advanced features and updates just for you like: Our highly targeted HomeScan feature scans the neighborhoods of your choice and will show you homes for sale in the area.
LIFEST YLE PLANNING GUIDE Real Estate and Lifestyle Planning Guide helps consumers think more strategically about real estate and real estate decisions. MARKET REPORTS - Up to date tools for clients • Market Tracker • Property Watch • Property Value Estimate • Quarterly Market Report
PERSONALIZED PROPERT Y VALUATION SYSTEM Get more leads! | Get more listings! It compares three independent market values for a home and gives you access to the profiles of potential buyers in your area.
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BHHSCalifornia.com Web Analytics
QUARTERLY REPORT January 1, 2021 - March 31, 2021
VISITOR TRAFFIC TYPE
VISITORS | BHHSCalifornia.com
Visitors
%
Visitors
202,488
Social
60,148
29.7%
Visits
289,995
Organic
58,000
27.9%
Pageviews
547,429
Direct
44,362
13.0%
Display
27,082
12.9%
Paid Search
9,113
4.4%
Referral
7,685
3.7%
1,100
0.5%
Other
381
0.2%
YTD
This includes visitors and pageviews on our luxury, commercial, and new homes microsites.
MOBILE APP USERS Apple
Android
Total
Total users
35,071
8,027
43,098
New users this quarter
336
55
391
Visits
21,150
1,755
22,905
Web Analytics • ThisisLiving.online • VC Star • @BHHSCPVentura • DesignStudio • Automatic Social Media Posting
SOCIAL NETWORK REFERRALS Sessions
%
91,652
97.7%
592
0.6%
557
0.6%
Brazil
Instagram Stories
512
0.5%
India
112
0.1%
YouTube
109
0.1%
TOP 10 INTERNATIONAL COUNTRIES Hong Kong Canada United Kingdom
Mexico United Arab Emirates
FR EE TOOLS tor Marketing
Taiwan Bangladesh
*Information provided by Google Analytics
VISITORS | BHHS.com
©2021BerkshireHathawayHomeServicesCaliforniaProperties(BHHSCP)isamemberofthefranchisesystemofBHHAffiliatesLLC.BHHSandtheBHHSsymbolareregisteredservicemarksofColumbiaInsuranceCompany,aBerkshireHathawayaffiliate.BHHAffiliatesLLC andBHHSCPdonotguaranteeaccuracyofalldataincludingmeasurements,conditions,andfeaturesofproperty.InformationisobtainedfromvarioussourcesandwillnotbeverifiedbybrokerorMLS.Buyerisadvisedtoindependentlyverifytheaccuracyofthatinformation.
Nigeria *Where’s China? We rarely see traffic from China because they block access to websites hosted outside the country. BHHS California Properties has an agreement with Juwai.com to syndicate all of our listings in order to maintain visibility within China.
DEVICE TYPE Visitors
%
Mobile Phone
115,299
57.0%
Desktop
78,105
38.6%
Tablet
8,878
4.4%
For last 12 months
26,000,000+ WEB ANALY TICS Quarterly Report
OPEN SUN 12-3
O P E N S AT 1 - 4
810 FOOTHILL LN, OJAI 4BD/3BA • $2,730,000 Gabriela Ceseña, LIC# 01983530 805.236.3814
OPEN SUN 1-4
2249 MCNELL RD, OJAI 4BD/4BA • $2,900,000 Gabriela Ceseña, LIC# 01983530 805.236.3814
OPEN SUN 12-3
O P E N S AT / S U N 1 - 4
2236 MADRONE ST, SIMI VALLEY 3BD/2BA • $633,000 Toni Andell, LIC# 01071804 805.406.0866
1721 S HILL RD #206, VENTURA 2BD/3BA • $589,000 Mark Ouchi, LIC# 01885449 805.256.0933
4 5 7 4 M A R K E T S T R E E T, V E N T U R A , C A 9 3 0 0 3
THISISLIVING.ONLINE company-wide digital advertising platform that features listings, lifestyle content, video, and other property advertising to reach a desired targeted audience.
VC STAR AD Local newspaper run twice a month.
89 N HILL RD, VENTURA 4BD/3BA • $799,000 Toni Guy, LIC# 01491191 805.570.0265
OPEN SUN 1-4
1215 ANCHORS WAY DR #3, VENTURA 3BD/2BA • $400,000 Donna Nelson, LIC# 01190753 805.407.2101
@BHHSCALIFORNIA
SOCIAL MEDIA RESOURCE & RISMEDIA 13 ▪ Original content written by RISMedia ▪ Custom-branded & consumer-focused Real Estate, Homeownership, and Lifestyle content that engages your prospects ▪ Articles, infographics, and videos for social media ▪ Each article includes sidebar with: ▪ Agent/Broker Name ▪ Headshot ▪ Contact Information DESIGN STUDIO ▪ Website URL Create personal modern and sleek marke▪ Property Listings & Mote ting and promotional materials with ease. ▪ Brokerage Logo ▪ >> Feeds from BHHS REsource Center
RISMEDIA Auto Posting to Your FaceBook
OFFICE INSTAGRAM BHHS California Properties Ventura @BHHSCPVentura
BHHS AUTOMATIC New Listing Posting to Facebook @BHHSCPVentura
• Original content written by RISMedia • Custom-branded & consumer-focused Real Estate, Homeownership, and Lifestyle content that engages your prospects • Articles, infographics, and videos for social media • Each article includes sidebar with: • Agent/Broker Name • Headshot • Contact • Information • Website URL • Property Listings & Mote • Brokerage Logo
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LE ADIN G T HE IND US T RY The Swanepoel
POWER 200
Proven Results We k n ow t h at p er fo r m a n ce a n d re p u t at i o n m at ter. We a re co n t i n uous l y i m p ro v i n g t h e w a y we d o b u s i n e s s a n d e a r n i n g re co g n i t i o n o n l o c a l , n at i o n a l , a n d g l ob a l l e v e l s . Gino Blefari, #4 CEO / Chairman, HomeServices of America / Berkshire Hathaway HomeServices
Mary Lee Blaylock, #77 Sr. Vice President of HomeServices of America
BER K S H I R E H AT H AWAY H O M E S ERVI C E S
5 0 , 0 0 0 + AG E N TS | 1,500+ OF F I C E S | 49 STATE S O F F I C E S IN N ORTH A M E R I C A , EUR OPE, A SI A , M E X I C O & G R OW IN G BER K S H I R E H AT H AWAY H O M E S ERVI C E S C A L I F O R N I A P RO P ERT I E S
NEARLY 3,000 AGENTS | 50 OFFICES | 5 COUNTIES MORE THAN $13 BILLION IN SALES VOLUME
R E A L T R E N D S 500 HomeS er v ices of America is the largest rea l estate brokera ge nationw ide w ith the most transaction sides. B er kshir e E l ite Ca l i fo rn i a Pro p er t i e s r a n ks a s t h e No. 2 b ro ker a g e i n pro d uc t i on n at i o n w i d e a n d a b ro a d ¹ a m o n g a l l B er ks h i re Hat h aw a y Ho m e S er v i ce s a f f i l i ate s . Ha r r is Pol l B er k s h i re Hat h aw a y Ho m e S er v i ce s i s t h e R e a l Est ate A g en c y Bra n d o f t h e Ye a r a n d Mo st Tr u ste d R e a l Est ate Br a n d . D ig ita l Mar ke ting R e cogniti on Our d i g i t a l a n d i n f l u en cer m a r ket i n g c a m p a i g n s h av e e a r n e d re co g n i t i o n f ro m n u m ero u s i n d u st r y -l e a d i n g o r g a n i z at i o n s t h a n k s to ou r fo r w a rd -t h i n ki n g st r ate g i e s a n d co m m i t m en t to g a i n e x p o su re fo r o u r c l i en t s a n d b r a n d . We g en er ate d m o re t h a n 4 m i l l i o n i m p re s s i o n s i n t h e p a st y e a r, l e a d i n g to i n c re a s e d aw a ren e s s a n d web t r a f f i c fo r o u r l i st i n gs .
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TO UCHING HEARTS, IMPROVING LIVES We share a deep bond with the communities in which we live and work. We believe it is our responsibility to give back and we are fortunate to do so through The Charitable Foundation,⁹ a nonprofit comprised of agents and employees of Berkshire Hathaway HomeServices California Properties. Through fundraisers, galas, silent auctions, community events, generous clients, and community members, our agent-run foundation has been making a positive impact on our local neighborhoods like yours for over 20 years.
The Charitable Foundation $5 M I L L I O N+ I N D O NAT I O NS 1,000+ GR A N TS AWA R D ED
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