Prepared expressly for:
Presentation of Services
[Sales Professional Name] [Berkshire Hathaway HomeServices Company Name] [Address] [City, State/Province Zip/Postal Code]Â Office: [(000) 000-0000] Ext.: Mobile: [(000) 000-0000] Fax: [(000) 000-0000] Email: [email@example.com] [Date]
Thank You For Your Time Today
Dear [Seller Name]: Finding an experienced and knowledgeable professional to manage the marketing and sale of your home can be a difficult and time-consuming process. As a certified Berkshire Hathaway HomeServices Luxury Collection Specialist, I understand that your home isn’t just a treasured part of your family’s history, it also represents a very significant investment. That is why it’s essential to have the power of a world-class brand in your corner.
I’m proud to represent a company that stands for strength, integrity and trust. I would like to show you how I plan to leverage the considerable business strength and unparalleled marketing advantages of Berkshire Hathaway HomeServices Luxury Collection, to provide you with a real estate transaction experience that is as effective, efficient and enjoyable as possible. Our market knowledge, commitment to service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match.
My affiliation with Berkshire Hathaway HomeServices Luxury Collection also grants me access to the most up-to-date marketing tools, as well as connections to thousands of respected Luxury Collection Specialists, along with their extensive networks of affluent clients. Quite simply, high-end real estate deserves to be represented by an expert who specializes in the luxury market. Thank you for the opportunity to represent you.
Sincerely, [Luxury Collection Specialist Name]
THE SERVICES WE PROVIDE
A Higher Caliber of Service
As an experienced and highly trained Berkshire Hathaway HomeServices Luxury Collection Specialist*, I possess the specialized knowledge, expert skills and luxury home sales experience that you seek and deserve. With over [two decades] as a real estate sales professional, I have successfully marketed many of the finest homes in [Type name of community here.]
Professional Achievements and Certifications [Past President of the Community Board of Realtors® (2007-2009)] [Twice designated “Community REALTOR® of the Year” (2008; 2010)] [Berkshire Hathaway HomeServices Chairman Circle Award Recipient (2007-2012) (The top echelon of sales achievement within the Berkshire Hathaway HomeServices Real Estate Network.) [Member of the International Real Estate Federation (FIABCI)] [Berkshire Hathaway HomeServices Luxury Collection Specialist]
Community Activities [Resident of Glenview Foothills since 1999] [Board of Directors, Glenview Historical Society] [Active member of Foothills Equestrian Club] AGENTS INFO
Three Agents In One WHEN YOU LIST WITH ME, YOU HAVE A TRUSTED ADVISOR, NEGOTIATOR AND FACILITATOR ON YOUR SIDE. I Am Your TRUSTED ADVISOR
Explain Agency Relationships
Review Net Proceeds
Discuss Market Conditions
Present Market Analysis
Review Presentation Practices
Determine List Price
Review Pricing Strategies
Activate Home Warranty Program
Explain Marketing Strategy
Follow-up on Showings
Implement Marketing Plan
I Am Your SKILLED NEGOTIATOR
Discuss Negotiation Protocols
Explain Pros/Cons of Offers
Outline Counter Offer Strategies
Review Current Market Analysis
Deliver Response to Buyerâ€™s Agent
Negotiate Necessary Repairs
Prepare Closing Timeline
Deliver Seller Disclosures
I Am Your EXPERT FACILITATOR
Contact the Lender
Deliver Signed Contract
Ensure Valuation for Lending Requirements
Coordinate Home Inspection
Monitor Necessary Repairs
Follow-up Contract Contingencies
Explain Moving Resource
Manage Closing Details
Attend Closing at Escrow
Review Closing Statement Pre-Close
Deliver Keys to Buyer
Follow-up on Recording and Disbursement of Proceeds
The Homeselling Process Selling a Luxury Property typically includes many of the following elements. Initial Consultation
• Determine your needs and priorities • Establish a strategy for communication, pricing and marketing • Complete all required documentation to begin homeselling process
• Choose an escrow company based on special requirements of transaction, if necessary • Tend to all contractual details to ensure timeliness and accuracy • Conduct inspections, title search and remove any contingencies • Follow-up on loan origination, appraisal, loan funding, and payment to the seller • Conduct buyer’s final walk-through on the property
Design and Implement Marketing
• Initiate a high-visibility marketing program for your home • Install a Yard Sign and have your home listed online for brokers and the public • Complete home enhancement recommendations • Show your property to brokers and prospective qualified buyers • Monitor results and communicate with you on a regular basis • Modify marketing plan and pricing strategy as necessary
Review Offer and Reach an Agreement with Buyer
• Counsel you about various purchase options available, anticipating what the buyer may offer, formulating appropriate strategy. • Buyer’s real estate professional presents an offer • Discuss and clarify proposed terms and conditions • Negotiate best possible price with least number of concessions from you
• Review details of the transaction for consistency with sales contract • Verify loan approval and balance of funds from buyer • Recording of title and deed • Communicate successful closing and confirmation of recording of deed to all parties • Seller relocates and buyer takes possession of property
MARKETING YOUR PROPERTY
Representing Luxury Properties
Berkshire Hathaway HomeServices Luxury Collection utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of luxury property. Our experienced, service-oriented professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver our clients best-in-class results. Only sales professionals who meet our most exacting standards are considered for this highly prestigious designation. Luxury Collection Specialists are distinguished by their: • Understanding affluent buyers and sellers • Discrete client representation • Superior market knowledge • Advanced negotiation skills • Meaningful involvement in the local community • Use of premium, compelling and effective marketing
The Value of Global Marketing
Maximizing Reach and Influence For your luxury home to provide you with the largest return on your investment, it must be exposed to the greatest number of prospective buyers. There are a number of reasons why the ultimate buyer of your home may emerge from outside your local market or region. This is due as much to demographics and technology as it is to the discretionary nature of luxury home acquisition: • Affluent consumers are generally more mobile and more likely to be frequent flyers, with more discretionary income available for travel. They frequently travel for business and are more predisposed to foreign travel. • The growth of telecommuting may enhance the appeal of luxury properties in small towns, resort communities and rural locations. • Individuals of significant wealth may not wish to identify themselves as potential luxury homebuyers until they discover a marketed property that piques their interest. • Our exclusive relationship with international MLS service, Proxio, will expose your home to 149 countries in 20 different languages.
Marketing Tools Berkshire Hathaway HomeServices California Realty is one of the largest local real estate advertisers. Our company is consistently seen where it counts â€“ making it more likely that buyers will begin their home search with us. A properly designed and executed print marketing strategy is essential to securing the best possible value for your home.
Attracting the right audience through a robust national advertising campaign is an important part of our companyâ€™s marketing strategy. The marketing campaign for Berkshire Hathaway HomeServices leverages both traditional and digital media focusing considerable resources on creating lasting impressions for consumers across America.
Accentuate The Positives
Professional Staging and Photography. In light of the exacting standards of todayâ€™s more discerning, affluent homebuyer, our strategy may include collaborations with professional stagers and photographers to enhance the overall appeal of your property. Even relatively minor cosmetic changes could add significant eye appeal that may result in increased interest in your home. Mulitple studies have shown that homes marketed with professional photography get more showings, sell faster and secure a higher sales price. The majority of buyers begin their search online, making it more important than ever for your home to make a great first impression. Luxury consumers demand a usually appealing online presence. Real estate listings utilizing professional photography tend to get more activity than those without.
Aggresive Multimedia Exposure
Berkshire Hathaway HomeServices partners with leading multimedia resources to give your home a compelling visual showcase. In addition to prime placement on top real estate websites, your marketing campaign will feature some of the latest technology advancements including a top-notch mobile marketing strategy, custom property virtual tours, video marketing and email campaigns.
Private Receptions and Select Showings
Luxury home transactions in the Southern California area involve cooperation between brokers through the Multiple Listing Service. Therefore, it is extremely important that we consider private brokerage receptions to showcase your home to select real estate professionals who specialize in working with clients of wealth. These would occur in addition to scheduled private showings for qualified, prospective purchasers. As we will be working closely to manage the scheduling of private receptions and select showings to qualified buyers and their representatives, please inform me of any dates and times that you anticipate your home will not be available for private showings.
Sweeping Online Exposure By distributing your listing to a diverse array of premier consumer and real estate websites, we are maximizing every opportunity to bring qualified buyers to your door. All of our company listings appear on a range of high traffic websites. Since the majority of home seekers begin their search on the web, itâ€™s important to know your home will be seen in all the right places. Berkshire Hathaway HomeServices will enhance your listing, making your home rank higher in search results on over 100 of the top consumer-facing websites. In addition to exposure on www.bhhscalhomes.com, your home can be found on:
Targeted Print Marketing An eye-catching, professionally designed brochure can be one of our most effective tools to illustrate the distinctive qualities of your property. Brochures will be distributed exclusively to leading luxury real estate professionals and targeted buyer databases. Your brochures and mailers will be provided directly to select groups with proven track records of finding buyers for luxury properties of comparable value. These include: • Affluent residents of our community and the surrounding counties • Business professionals, community leaders and cooperating brokers who represent prospective buyers of means • Past clients – a valuable source of qualified referrals and repeat buyers • Select Berkshire Hathaway HomeServices Luxury Collection Specialists and cooperating brokers
3456 Anyplace Drive, Thousand Oaks, California
by Agent Name
• Optional Downstairs Bed/Den • Approximately 3,020 Sq. Ft. (Per Assessor) • Approximate Lot Size 9,632 Sq. Ft. (Per Assessor) • Balcony with Beautiful Mountain Views • Home Security System • Award Winning Schools, Hiking Trails & Shopping
• 3 Baths
Immaculate, Warm and Inviting Stone Canyon home on a pool size lot with 4 bedrooms, 3 baths and optional downstairs den/5th bedroom that is currently used as a formal dining room. The home has an open and light feel with soaring ceilings in the living room, spacious family room that opens to the eat-in-kitchen with plenty of storage, center-island, double ovens and nearby laundry room. The master suite offers a balcony with beautiful mountain views, large master bath with soaking tub, walk-in closet with custom built-ins. Spacious secondary bedrooms with ceiling fans and custom window treatments. One bedroom with built-ins is being used as an office. There is an exercise room that is easily converted back to a full 3 car tandem garage.
Just Sold • 4 Bedrooms
3456 Anyplace Drive, Thousand Oaks, California
Offered at $1,750,000
John Jones Realtor ® Cell 123.456.7890 firstname.lastname@example.org LIC# 12345678
©2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
3456 Anyplace Drive, Thousand Oaks, California
Immaculate, Warm and Inviting Stone Canyon home on a pool size lot with 4 bedrooms, 3 baths and optional downstairs den/5th bedroom that is currently used as a formal dining room. The home has an open and light feel with soaring ceilings in the living room, spacious family room that opens to the eat-in-kitchen with plenty of storage, center-island, double ovens and nearby laundry room. The master suite offers a balcony with beautiful mountain views, large master bath with soaking tub, walk-in closet with custom built-ins. Spacious secondary bedrooms with ceiling fans and custom window treatments.
ESTABLISHING A PRICING STRATEGY
Understanding Market Value
Along with an effective marketing plan, pricing dramatically impacts the attraction of acceptable offers from qualified buyers. The price should be high enough to ensure that you receive a maximum return on your investment, yet enticing enough to pique the interest of informed buyers with access to comparable sales information. The existing pool of prospective buyers, along with the following conditions, determine the value of a high-end property:
• The property’s location, design, amenities and condition • The availability of competing existing properties • The availability of competing new properties • Economic conditions relevant to upper-tier real property transactions • Your timeline for selling your home
Evaluating The Competition When pricing your home, we need to choose the right comparables:
A Competitive Market Analysis considers properties similar to yours when determining the value of your home. The CMA will show: Recently Sold: • What buyers have actually paid for properties similar to yours Currently on the Market: • Properties that are competing with yours for the attention of available buyers Failed to Sell: • Improperly priced property, market timing, condition of property. Understanding why these properties did not sell can help avoid disappointment in the marketing of your home.
The Risks of Overpricing
The best offers usually come when a home is newly listed.
The Danger of Overpricing - Broker and buyer interest is at its highest within the first few days of being placed on the market and having a competitive price is crucial! The majority of buyers will visit your home within the first two weeks - These buyers are already familiar with properties previously on the market, are pre-qualified and ready to make an offer and are knowledgeable about market prices. An asking price that is beyond market range can have an adverse effect and may hurt the overall effort to sell your home.
Berkshire Hathaway HomeServices California Realty is a locally owned, full-service real estate company serving the Southern California real estate market. Our reputation as one of Ventura County’s premier real estate agencies has been built on over three decades of commitment to providing a level of personalized service that exceeds expectations. What distinguishes Berkshire Hathaway HomeServices California Realty from other competing brokerages is our dynamic team of more than 250 sales professionals and support staff, who personify our company’s commitment to meet and exceed client’s expectations. We maintain the highest principles of professionalism, client service and integrity. Our market knowledge, affiliation, commitment to service and extensive nationwide network provide you with advantages that no local firm or international competitor can match. Today, we help thousands of prospective home buyers and sellers find robust real estate information in a fast-growing number of markets through the use of the most cutting edge technology available in real estate today.
• $700 Million sales volume in 2013 • 1200 Total Transactions in 2013 • Over three decades of trust with real estate!
Berkshire Hathaway Company Overview With an unparalleled combination of superior customer service, expert sales professionals, leading-edge technology and the power of our world-class brand, Berkshire Hathaway HomeServices California Realty is the informed choice for sellers of fine homes in Southern California. The storied Berkshire Hathaway name represents strength, integrity and trust, and is universally respected.
The Strength of the Brand Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its chairman and CEO is Warren Buffett, who according to Time magazine’s ranking is among the world’s most influential people. Berkshire Hathaway is the No.1 company in Barron’s 2013 ranking of the world’s 100 most respected companies; it ranks at No. 8 in Fortune magazine’s 50 Most Admired Companies survey; and is No.18 in Harris Interactive’s reputation study of the 60 Most Visible Companies.
“When people are making the decision the magnitude of buying a house, it is the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many…” -Warren Buffett, Chairman & CEO Berkshire Hathaway, Inc.
Community Involvement The Assistance League of the Conejo Valley Navy Sea Cadets Camarillo High School Booster Club Joni & Friends Organization Beyond Sunday Casa Pacifica Camarillo Soroptimists Canine Adoption & Rescue league Agoura Lacrosse Mesa Education Foundation Rescue Mission of Ventura County Alzheimer’s Association Fillmore Band Boosters Riley’s Rescue Salvation Army California Coastal Horse Rescue Make a Wish Foundation Humane Society Westlake Hills Elementary Colina Middle School Shelter Hope Childrens Hospital of Los Angeles Hoops for Hearts American Cancer Society Relay for Life The Greater Contribution Boys & Girls Club Habitat for Humanity Artifac Tree Canine Adoption Rescue League Toys for Tots Wounded Warriors Multiple Sclerosis The Red Cross Ventura County Retarded Citizens Agoura High School Football and Lacrosse Friends of the Oak Park Library Lupin Hill Elementary School
Sycamore Canyon School United Way St. Baldricks LIFE Animal Rescue Stockings for Soldiers Agoura Baseball Foundation White Oak Elementary PFC Casa de Vida Manna - Conejo Valley Food Bank Ventura County Food Share Simi Valley Elks Lodge Thousand Oaks Elks Lodge Haven Hill Women’s Shelter Meadow Lark Service League Susan G. Komen Foundation Oaks Christian High School Newbury Park High School Athletics NPHS Athletics
The sales professionals at Berkshire Hathaway HomeServices California Realty are dedicated to their community and surrounding areas, and continuously donate their time and resources. Our agents take pride in their participation in many philanthropic activities, charity and non-profit organizations, and community outreach programs.
Five Convenient Office Locations Thousand Oaks / Regional Center 2860 Thousand Oaks Blvd. Thousand Oaks, CA 91362 Phone: 805.496.0555 Westlake Village / North Ranch 1155 Lindero Canyon Road Westlake Village, CA 91362 Phone: 818.879.2900 Oxnard / Channel Islands 3601 West 5th Street Oxnard, CA 93030 Phone: 805.984.8660 Camarillo 350 N. Lantana G-1 Camarillo, CA 93010 Phone: 805.987.3734 Moorpark 587 W. Los Angeles Ave. Moorpark, CA 93021 Phone: 805.267.2700
A considerable percentage of residential real estate transactions involve relocation. Berkshire Hathaway HomeServices California Realty gives you a definite advantage over our competitors. We have a department devoted exclusively to helping companies and the families they move make their relocation experience a positive one. For the home seller, this means our vast network of relocation contacts brings more qualified, motivated buyers to your door because we have preferential access to buyers moving here from throughout North America. We work and cooperate with all Relocation Companies.
Bringing Qualified Buyers To Your Door Our partnership with California Premier Lending saves you time and energy by enabling us to effectively determine serious qualified buyers for your property. California Premier Lending facilitates our ability to keep your transaction moving ahead while delivering many advantages.
California Premier Lending offers: · Personalized face-to-face service · Prompt communication · Experienced full-time loan officers with over 20 years in mortgage financing · Direct Lender services – competitive rates, streamlined service · Dedication to meeting your home financing needs · High commitment to customer service · Competitive rates and fees · Responsive and professional service · Highest customer satisfaction rating in the country!
2860 E. Thousand Oaks Blvd. Thousand Oaks, CA 91362
350 N. Lantana St. Camarillo, CA 93010
Office: 805.446.8700 Fax: 805.446.8719 email@example.com NMLS ID 473169
Office: 805.312.3359 Phone: 805.383.0100 firstname.lastname@example.org NMLSR ID 698626
WWW.BHHSCALHOMES.COM ÂŠ2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.ÂŽ Equal Housing Opportunity.