A Distinguished Company For Your Distinctive Estate
Marketing Distinctive Properties of Southern California
YOUR HOME IS YOUR MOST VALUABLE ASSET
No Two Properties Are Alike. Together We Will Create A Marketing Plan As Distinctive As Your Home. I wish to Thank you for placing your trust in me to help you through the process of selling your home. There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly I will manage the negotiations and transactional process to ensure they go smoothly until closing. Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals. I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions donâ€™t hesitate to contact me.
A Pedigree Like No Other. INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES
By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2016 most admired companies. A member of the over 200 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 300,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries;
“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.
PROSPECTS ACROSS THE GLOBE
Backed By Legendary Strength. BERKSHIRE HATHAWAY HOMESERVICES ARIZONA, CALIFORNIA AND NEVADA PROPERTIES Our Company made the Inc. 5000 list of the fastest-growing privately owned companies in America.
2014, 2013, 2012, Report
Our Company is honored to have more top teams/agents than any other real estate company in the nation.
Our Company ranked #3 in the Berkshire Hathaway HomeServices Nationwide Network.
Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.
Our Company sold more listings at a higher value than any other real estate company in the Valley.
n 2,800 AGENTS & COUNTING n 27+ OFFICES IN 3 STATES n $4.78 BILLION IN SALES VOLUME AS OF 2017 n 310,000 TOTAL TRANSACTIONS AS OF 2017 n WORLDWIDE NETWORK OF FIRMS n #3 RANKED FIRM IN THE NATION n HIGHEST AVERAGE SALES PRICE LOCALLY AND NATIONWIDE
PROSPECTS ACROSS THE GLOBE
Local, National And International. REAL ESTATE WITHOUT BOUNDARIES
43,000 SALES EXECUTIVES
1,300 OFFICES IN 47 STATES
BILLION IN SALES VOLUME
“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
THAT CONNECTS WITH BUYERS
Aggressive Multi-Media Exposure Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
• Intensive local and national networking
• Aggressive print exposure
• Expansive online exposure
• Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
VISIBILITY ACROSS ALL MEDIUMS
Print completes the picture. WE KNOW WHERE LUXURY BUYERS CATCH UP ON THEIR READING Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices California Properties section of the local community newspapers.
Increased Exposure For Your Listing.
Berkshire Hathaway HomeServices California Properties
Syndicates to Over 1,000+ Websites
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.
ONLINE LUXURY VENUE
Zillow.com WE PUT THE LARGEST REAL ESTATE AUDIENCE IN THE U.S. TO WORK FOR YOU WITH ZILLOW’S BROKER PRO •
Zillow reaches more than 156 MILLION users each
month. That’s a Year Over Year growth of 66% and
ranks #1 in the U.S. for buyer searches!
Comprehensive marketing solution across Zillow
Network – Zillow.com, Zillow Mobile, Yahoo Homes,
Hotpads.com, Frontdoor.com and Google Now.
Capitalize on the country’s largest mobile real estate
platform: 72% of visits come from a mobile device. On
weekends, it’s nearly 80%
Source: Zillow Internal, 2016
Get more listings exposure with Zillow and Trulia Our partnership provides exclusive branding on our listings and increased visibility for our agents across Zillow and Trulia, helping build trust with home shoppers
Market your listing to the largest real estate audience anywhere online. while maximizing exposure to sell listings faster and at 156M visitors each month
the best price.
72% of all home buyers shopping on a mobile device2 60% of visitors are planning to buy or sell a home in the next 12 months3 Google Analytics & Omniture, Q1 2016 2comScore Media Metrix, March 2016 3Zillow Group tracking survey, Q1 2016
Zillow Groupthe powers thesearch home search for websites reach millions visitors,giving your Zillow Group powers home for websites thatthat reach millions ofofvisitors, listings even more exposure to homeincluding shoppers, international including international listingsgiving even your more exposure to home shoppers, buyers: buyers:
Trulia.com HARNESS THE POWER OF TRULIA’S BROKER PRO
Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience that can’t be found anywhere else.
• 68% are not on other real estate sites
• 62% are buyers who will buy a home in the next six months**
• 41% are 1st time homebuyers
• 42% are pre-qualified for a mortgage
*Omniture, June 2016 **ComScore Plan Metrix Key Measures
TOOLS FOR MAXIMUM EXPOSURE
Online Home Search. BHHSCAPROPERTY.COM & MOBILE APP BHHSCAproperty.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Berkshire Hathaway Home Services mobile app allows you to view property information in real time, and at your convenience- anytime and anywhere.
On The Road With California Properties Mobile. TEXT INFORMATION AVAILABLE 24/7
Buyers can get full details on your home with the tap of a button on their phone. They can save your home as a favorite, or make an appointment! Available in the iTunes and Google Play stores, buyers can continue their mobile searches and even share your property information with a friend. QR Codes allow a quick way for Buyers with smart photos to access information about your property. Berkshire Hathaway HomeServices California Properties QR code platform is another way to allow buyers with smartphones to have 24/7 access to information and photos of your property. This code can be placed on all marketing materials for your home.
Creating Buzz Around Your Home. WE PUT SOCIAL MEDIA TO WORK FOR YOU
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
The Perfect International Partner. WE KNOW WHERE BUYERS SPEND THEIR TIME ON AND OFFLINE
The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.
WSJ.com l Europe.WSJ.com l Asia.WSJ.com l MansionGlobal.com
PROSPECTS ACROSS THE GLOBE
The World Is Your Audience WE SELL YOUR HOME TO THE WORLD
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia. DID YOU KNOW? •
The total international market is estimated at $102.6 billion
Foreign buyers typically purchase more expensive properties
45% of foreign buyers who purchased residential property came from China
Source: The National Association of REALTORS ® 2016 Profile of International Home Buying Activity
SEARCH SHOPPING REAL ESTATE
VIDEOS SOCIAL NETWORKING MOBILE MESSAGING MICROBLOG
JUWAI.COM #1 CHINESE INTERNATIONAL PROPERTY PORTAL
DID YOU KNOW?
China has more internet users than any other country. High-net-worth Chinese say internet is their preferred source of information.
have an iphone
are online every day
73% have an ipad
90 million Chinese search for property each month.
Sources: Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014"
We Are Your North American & Global Leaders. Berkshire Hathaway Inc. is a worldwide holding company headquartered in Omaha, Neb. Its chairman and CEO is Warren Buffett, often referred to as the Oracle of Omaha and who, according to Time magazine’s 2012 ranking, is among the world’s most influential people. Warren Buffett became Chairman of Berkshire Hathaway in 1969. The Berkshire Hathaway approach is to acquire companies with great brands, great products and strong leadership. In March 2000, Berkshire Hathaway became the majority owner of Berkshire Hathaway Energy Company. Berkshire Hathaway Energy Company acquired a majority interest in HomeServices of America in 1998. Berkshire Hathaway employs nearly 300,000 people and owns more than 55 companies, including GEICO, Fruit of the Loom, Dairy Oueen, Helzberg Diamonds, Benjamin Moore Paints, NetJets®, Burlington Northern, See’s Candies, Berkshire Hathaway Energy Company and HomeServices of America. Berkshire Hathaway HomeServices has a network of over 42,000 sales executives in 47 states and partnered with our relocation associates have moved thousands of family’s both in the US and around the globe. Our key relationships and contacts internationally allow us to provide a higher level of relocation service then any of our competitors. A level of expertise you would expect with a global name such as Berkshire Hathaway.
Luxury Collection Marketing Overview. DISTINCTIVE PROPERTIES, DISTINCTIVE MARKETING
The Luxury Collection from Berkshire Hathaway HomeServices is one of the most prestigious luxury programs in the world. This exclusive program allows our Luxury Collection Specialists to offer exceptional luxury services for their affluent and high-net worth clients. Berkshire Hathaway California Properties is a member of this exclusive network of Whoâ€™s Who in Luxury Real Estate. With over 1,650 members and 80,000 agents, this is the largest network of luxury brokerages in the world. We have established strategic partnerships with DuPont Registry, the Robb Report and Unique homes magazine for targeted advertising. Look for more exciting announcements as we continue to build the best luxury homes & estates program in the nati0n! Luxury Collection Price Point $1,000,000 - $5,000,000 Distinctive Collection Price Point $5,000,000 - $24,000,000+
Your Home May Be In California. Your Buyer May Not. Our agents know what speaks to potential buyers
publications. These publications have both print
â€” and how to create a custom marketing plan for
and digital distribution to reach the maximum
your property that captures their interest.
number of potential buyer.
A sophisticated multimedia approach features
When working with a Berkshire Hathaway
a mix of Internet and print marketing including
HomeServices California Properties sales
online home tours, elegant custom websites and
professional, your properties will receive special
impressive full-color marketing pieces.
attention in publications like The Wall Street Journal, Robb Report, Exceptional Properties,
To find your buyers, we advertise your property in many local, national and international
Prestige and more.
Photography And Video That Ignites The Imagination. Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
The Charitable Foundation. AGENT COMMUNITY OUTREACH
At Berkshire Hathaway HomeServices California Properties, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community. Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation. Funds are raised through a variety of fundraising events, company contributions and Sales Executives who donate on every closed transaction in Arizona, California and Nevada markets. For a list of our beneficiaries, visit foundation.bhhscalifornia.com.
2018 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.ÂŽ Equal Housing Opportunity.
Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products or services is for informational purposes only.
Published on Oct 11, 2017