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A Distinguished Company For Your Distinctive Estate

Marketing Distinctive Properties of Arizona


YOUR HOME IS YOUR MOST VALUABLE ASSET


No Two Properties Are Alike. Together We Will Create A Marketing Plan As Distinctive As Your Home. I wish to Thank you for placing your trust in me to help you through the process of selling your home. There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly I will manage the negotiations and transactional process to ensure they go smoothly until closing. Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals. I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.

Sincerely,


A Pedigree Like No Other. INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES

By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2016 most admired companies. A member of the over 200 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 300,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries;

“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY

the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.


Exceptional

PROSPECTS ACROSS THE GLOBE


Leading

MARKET PRESENCE


Backed By Legendary Strength. BERKSHIRE HATHAWAY HOMESERVICES ARIZONA, CALIFORNIA AND NEVADA PROPERTIES Our Company made the Inc. 5000 list of the fastest-growing privately owned companies in America.

2014, 2013, 2012, Report

Our Company is honored to have more top teams/agents than any other real estate company in the nation.

Our Company ranked #3 in the Berkshire Hathaway HomeServices Nationwide Network.

Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation.

Our Company sold more listings at a higher value than any other real estate company in the Valley.

n 2,800 AGENTS & COUNTING n 27+ OFFICES IN 3 STATES n $4.78 BILLION IN SALES VOLUME AS OF 2017 n 310,000 TOTAL TRANSACTIONS AS OF 2017 n WORLDWIDE NETWORK OF FIRMS n #3 RANKED FIRM IN THE NATION n HIGHEST AVERAGE SALES PRICE LOCALLY AND NATIONWIDE


Exceptional

PROSPECTS ACROSS THE GLOBE


Local, National And International. REAL ESTATE WITHOUT BOUNDARIES

n OVER

43,000 SALES EXECUTIVES

n OVER

1,300 OFFICES IN 47 STATES

n $101

BILLION IN SALES VOLUME

n 321,906

CLOSED UNITS

“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.” — WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY


Exposure

CREATES DEMAND. DEMAND DRIVES VALUE.


Aggressive Multi-Media Exposure Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:

• Intensive local and national networking

• Aggressive print exposure

• Expansive online exposure

• Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.


Stunning

VISIBILITY ACROSS ALL MEDIUMS


Print completes the picture. WE KNOW WHERE LUXURY BUYERS CATCH UP ON THEIR READING Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices Properties section of the local community newspapers.

have t

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Print

COMPLETES THE PICTURE


Your Home May Be In Arizona. Your Buyer May Not. Our agents know what speaks to potential buyers

have both print and digital distribution to reach

— and how to create a custom marketing plan for

the maximum number of potential buyers.

your property that captures their interest. When working with a Berkshire Hathaway This sophisticated multimedia approach features

HomeServices Arizona Properties sales

a mix of Internet and print marketing including

professional, your properties will receive special

online home tours, elegant custom websites and

attention in publications like, The Collection an

impressive full-color marketing pieces.

Arizona Buyers Guide, Homes & Land Calgary, Wall Street Journal, NY Times, Robb Report

To find your buyers, we can advertise your property in many local, national and international publications. These publications

Exceptional Properties and the Prestige.


OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.

Stunning

VISIBILITY ACROSS ALL MEDIUMS


Increased Exposure For Your Listing. Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive

marketing support

Berkshire Hathaway HomeServices Properties section of the local community newspapers.

Berkshire Hathaway HomeServices Arizona Properties

Syndicates to Over 1,000+ Websites

13


Zillow.com WE PUT THE LARGEST REAL ESTATE AUDIENCE IN THE U.S. TO WORK FOR YOU WITH ZILLOW’S BROKER PRO •

Zillow reaches more than 156 MILLION users each

month. That’s a Year Over Year growth of 66% and

ranks #1 in the U.S. for buyer searches!

Comprehensive marketing solution across Zillow

Network – Zillow.com, Zillow Mobile, Yahoo Homes,

Hotpads.com, Frontdoor.com and Google Now.

Capitalize on the country’s largest mobile real estate

platform: 72% of visits come from a mobile device. On

weekends, it’s nearly 80%

Source: Zillow Internal, 2016

Get more listings exposure with Zillow and Trulia Our partnership provides exclusive branding on our listings and increased visibility for our agents across Zillow and Trulia, helping build trust with home shoppers

Market your listing to the largest real estate audience anywhere online. while maximizing exposure to sell listings faster and at 156M visitors each month

1

the best price.

72% of all home buyers shopping on a mobile device2 60% of visitors are planning to buy or sell a home in the next 12 months3 Google Analytics & Omniture, Q1 2016 2comScore Media Metrix, March 2016 3Zillow Group tracking survey, Q1 2016

1

Zillow Groupthe powers thesearch home search for websites reach millions visitors,giving your Zillow Group powers home for websites thatthat reach millions ofofvisitors, listings even more exposure to homeincluding shoppers, international including international listingsgiving even your more exposure to home shoppers, buyers: buyers:


Trulia.com HARNESS THE POWER OF TRULIA’S BROKER PRO

Trulia is a major part of a successful agent’s online marketing strategy. Why? More than 24 million* unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate. Trulia’s intuitive, top-rated mobile apps drive 31% of Trulia’s weekend traffic from home buyers searching for properties on their mobile devices. Trulia has a unique, unduplicated audience that can’t be found anywhere else.

• 68% are not on other real estate sites

• 62% are buyers who will buy a home in the next six months**

• 41% are 1st time homebuyers

• 42% are pre-qualified for a mortgage

*Omniture, June 2016 **ComScore Plan Metrix Key Measures


Impressive

TOOLS FOR MAXIMUM EXPOSURE


Online Home Search. BHHSAZ.COM & MOBILE APP BHHSAZ.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Berkshire Hathaway HomeServices mobile app allows you to view property information in real time, and at your convenience- anytime and anywhere.


Properties Just A Tap Away. TEXT INFORMATION AVAILABLE 24/7

The Mobility texting platform provides 24 hour instant access on your listing, that’s what we call On the Road with Arizona Properties Mobile texting. It’s easy, buyers just send a text to 32323, then enter the message HOMES and get photos of your property, the most current price and property details instantly! Potential buyers can also dial the number 1-866-314-7789 from any phone and get a complete voice description of your property in English or Spanish!

n Run out of flyers in your box? No problem. With our text sign rider buyers will be able to see property photos and info 24/7.

n Automatically Updated! Property details are automatically pulled and updated from the MLX so your information is always current!

n Your agent will get updates via text or email when a possible buyer is looking at your property and will be able to respond to any questions they may have.

n Alert interested buyers of open houses and price changes instantly by text message and get buyers in the door!

n Buyers are able to download this feature as the LVHomeSearch App, allowing them to continue their mobile search, save your property to their account and send it to a friend! Available in the iTunes and Google Play stores. Our website is mobile friendly! Buyers and Sellers can enter BHHSAZ. com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite buyers and sellers are never more than a finger tap way from an Arizona Properties agent or the latest property information!


Creating Buzz Around Your Home. WE PUT SOCIAL MEDIA TO WORK FOR YOU

Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.


The Perfect International Partner. WE KNOW WHERE BUYERS SPEND THEIR TIME ON AND OFFLINE

The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world. Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.

WSJ.com l Europe.WSJ.com l Asia.WSJ.com l MansionGlobal.com


Unmatched

TOP-TIER RELATIONSHIPS


Exceptional

PROSPECTS ACROSS THE GLOBE


The World Is Your Audience WE SELL YOUR HOME TO THE WORLD

Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia. DID YOU KNOW? •

The total international market is estimated at $102.6 billion

Foreign buyers typically purchase more expensive properties

45% of foreign buyers who purchased residential property came from China

Source: The National Association of REALTORS ® 2016 Profile of International Home Buying Activity


SEARCH SHOPPING REAL ESTATE

realestate.com

VIDEOS SOCIAL NETWORKING MOBILE MESSAGING MICROBLOG

JUWAI.COM #1 CHINESE INTERNATIONAL PROPERTY PORTAL

61%

DID YOU KNOW?

China has more internet users than any other country. High-net-worth Chinese say internet is their preferred source of information.

have an iphone

91%

are online every day

73% have an ipad

90 million Chinese search for property each month.

Sources: Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014"

Juwai.com


We Are Your North American & Global Leaders. Berkshire Hathaway Inc. is a worldwide holding company headquartered in Omaha, Neb. Its chairman and CEO is Warren Buffett, often referred to as the Oracle of Omaha and who, according to Time magazine’s 2012 ranking, is among the world’s most influential people. Warren Buffett became Chairman of Berkshire Hathaway in 1969. The Berkshire Hathaway approach is to acquire companies with great brands, great products and strong leadership. In March 2000, Berkshire Hathaway became the majority owner of Berkshire Hathaway Energy Company. Berkshire Hathaway Energy Company acquired a majority interest in HomeServices of America in 1998. Berkshire Hathaway employs nearly 300,000 people and owns more than 55 companies, including GEICO, Fruit of the Loom, Dairy Oueen, Helzberg Diamonds, Benjamin Moore Paints, NetJets®, Burlington Northern, See’s Candies, Berkshire Hathaway Energy Company and HomeServices of America. Berkshire Hathaway HomeServices has a network of over 42,000 sales executives in 47 states and partnered with our relocation associates have moved thousands of family’s both in the US and around the globe. Our key relationships and contacts internationally allow us to provide a higher level of relocation service then any of our competitors. A level of expertise you would expect with a global name such as Berkshire Hathaway.


Photography And Video That Ignites The Imagination. Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.


Capture

THE LIFESTYLE


Touching Hearts,

IMPROVING LIVES


The Charitable Foundation. AGENT COMMUNITY OUTREACH

At Berkshire Hathaway HomeServices, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community. Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation. Funds are raised through a variety of fundraising events, company contributions and Sales Executives who donate on every closed transaction in Arizona, California and Nevada markets.


2018 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.ÂŽ Equal Housing Opportunity.

Š

Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products or services is for informational purposes only.

BHHS Arizona Properties Luxury Listing Presentation  

Updated 03/12/2018

BHHS Arizona Properties Luxury Listing Presentation  

Updated 03/12/2018