Page 1

s lstice townhomes

Everything between listing and selling your property.


What’s Inside Prepared for

s lstice townhomes Aspen Snowmass Properties

Us

Why Us About Us The Players: Nancy Stover Development Experience Our Affiliation with Berkshire Hathaway HomeServices

Hit the Ground Running

You Our Promotional Examples Marketing Recognition Kudos and Fan Mail

We Tell the World

One Willits Place Townhome brochure Villas at Elk Run postcard

References

Epilogue


Us


Way Way Way Past Real Estate

Ever wonder why our clients look so...well, happy?


Why Aspen Snowmass Properties?

Our listings

have legs, selling 30%

sell for higher Our listings

faster. prices. (220 days vs. 345 average days on market)

You’ll have a

(4.7% vs. 7% discount from list price— an average of $30,000)

47% greater

chance of getting to the closing table with us than with our competitors.

2017 comparisons based on our listings vs. our Aspen/Snowmass competitors’ listings.


About Us Aspen Hopkins Office

F

requently voted Aspen’s favorite real estate group, Aspen Snowmass Properties is one of the Roaring Fork Valley’s most successful companies, with salespeople who are consistently among the area’s top performers. From historically-preserved Aspen and Snowmass offices, we’ve generated more than 2600 transactions and over $3.7 billion in sales during our 24-year tenure, including some of the valley’s highest-end acquisitions.

WE’RE ALL YOURS. We’re an unusual team here because, well, WE ACTUALLY ARE A TEAM. WE WORK TOGETHER, NOT IN COMPETITION. When you hire one of us, you get all of us: broker to broker, front desk to president. More hands, more brains, more service, more care. OUR MISSION: EXCEED YOUR HIGHEST EXPECTATIONS by bringing more thought, creativity, accountability, service and wisdom to the task of buying and selling property.

LOOK FOR RESULTS, AND YOU’LL FIND US.  Aspen Snowmass Properties has more highproducing brokers than any other office in the valley. Since 2010, we have INDIVIDUALLY OUT-PERFORMED THE TOP TEN OFFICES IN THE VALLEY with over $100 million per agent. Three times the average Joe. Or double our best competitors. Or, wow.

Aspen Durant Office


LINK TO THE WORLD. Our recent affiliation with Berkshire Hathaway HomeServices gives our brokers (and our listings) direct access to 45,000 brokers in 1350 firms which comprise one of THE MOST PRODUCTIVE AND EXTENSIVE GLOBAL NETWORKS ON THE PLANET. OUR COMPANY DATABASE OF 17,000 PEOPLE is a living network of property owners and potential buyers kept current on the market and on our listings through creative communication.

WHAT WE DO, NOBODY DOES.  o dog ever ate our homework. Details. Details. Details. We love them, and you’ll never have to ask. Berkshire Hathaway N HomeServices | Aspen Snowmass Properties has MORE THOROUGH ASPEN/SNOWMASS/BASALT MARKET RESEARCH than you’ll find anywhere. This valley is a neighborhood-specific marketplace, and we have taken the time to analyze, in depth and detail, the inventory and sales histories, supply-and-demand dynamics, and trends of each. Ask for our annual Aspen Report and its monthly updates which remove the guesswork from our advice and inform our decisions about values. F rom sophisticated market analyses, to staging and styling photographs, to arranging inspections and surveys, we prepare our sellers so they’ll avoid bumps in the road that can derail a sale. And, in the end, we’ll negotiate for them like it was for world peace.

REAL ESTATE ON HIGHER GROUND This tagline marked our opening nearly three decades ago, and it’s been our pathfinder everyday since. WE’VE NEVER WANTED REAL ESTATE AS USUAL. Boring. Been there. We were determined to do it different. Not just better, different. Untried roads. Make sure you get what you want, yes-yes, but see that you’re comfortable along the way. Possibly even happy. And ridiculously well-informed. YOU KNOW, REAL ESTATE THE WAY IT SHOULD BE — ONLY HIGHER. Decent as a tagline, better as daily life.

Snowmass Office


NANCY STOVER UNERRING INSTINCTS •C  onfidence and backbone • Genuine love of her craft • A magnetic field of energy and enthusiasm Behind Nancy’s warm smile and engaging voice is a born doer. Describe, even in general terms, what you’re looking for and, within hours, she’ll have prospects lined up and appointments made. Nancy’s straightforward approach and natural confidence fill the room. Never afraid of the negotiating table, Nancy is clear who she works for – and that would be you. With a steady hand, she’ll guide the process and not miss a step. Along the way, she’ll thoughtfully consider and artfully suggest, and then at day’s end, she’ll close the deal. Everyone will be smiling. What makes Nancy’s eyes light up is when the conversation moves to ranches. This is where she thrives. One of her best adventures took her to the top of Red Mountain, up a road that scared off other brokers, where she was able to find a parcel – with water rights – adjacent to a client’s existing property. “I have the answer to your prayers,” was all she had to say, and they closed without ever coming out to see it. That kind of trust speaks volumes. Nancy’s energy is insane. Her stories, unforgettable. Growing up on the south side of Chicago in a big boisterous family, Nancy knows a thing or two about carving her own place while keeping everyone on the team moving in the same direction. With elbows-on-the-table candor and boundless enthusiasm, Nancy makes a formidable ally and a great mate.

BERKSHIRE HATHAWAY HomeServices

Aspen Snowmass Properties


HIS CLIENTS SAY: She’s fun, and we love her energy and enthusiasm. With her, it’s always about more than just the house. And: We came from Australia just to work with Nancy. She’s our mate. And: Nancy never takes her eye off the ball, and she’s a consummate pro. She’ll tell you what’s what in her straight-forward manner, and you sense the truth emanating out of her. WE SAY: It’s hard to work when Nancy’s in the office because we have so much fun. She’s crazy-enthusiastic. And: Some Aspen real estate companies have a very competitive culture. You’d never find Nancy there. She supports and makes us all better. And: Nancy is a magnetic field, with engaging stories and a terrific sense of humor. But it’s her integrity and great energy that capture her clients. And: Nancy loves people and loves what she does. This shows up in her work every day. SHE SAYS: When I’m helping someone buy their first home, and I see their excitement of moving from renter to owner, it’s a terrific feeling I never want to lose. Finding anyone their perfect home makes me so happy. It’s such a personal interaction, right? I am helping others define their lives and shape visions of their future. We’re lucky people to be in this business. WHAT NANCY BRINGS TO THE TABLE An optimism that lights up the whole county. | She’s creative, diligent and trustworthy. | Her listings are always perfectly prepared and artfully presented. She knows what works in this market and gives her clients confidence from the outset. | Intuitive, with a talent for finding the perfect property for buyers who aren’t able to find the words to describe it. Nine times out of ten, Nancy will hit it out of the park. | A natural at the negotiating table, Nancy has confidence and backbone without ever being abrasive.

NANCY STOVER nancy@BHHSAspenSnowmass.com 970.948.4350 BHHSAspenSnowmass.com

FINE POINTS Born in Chicago | Graduated from CSU in Ft. Collins, with a degree in physical education | Secret past Spiked her way to a Chicago volleyball championship | Applied those athletic abilities to Aspen’s slopes where she taught skiing for six years | Been in Aspen for 38 years | Lives on a 40-acre ranch, which is why she loves to sell them | Raises llamas in her spare time and gives their wool to charities | What would surprise you about her She plays the fiddle.

BERKSHIRE HATHAWAY HomeServices

Aspen Snowmass Properties


Development Experience: with Nancy Stover

N

ancy Stover’s experience includes seven years working for Aspen Glen overseeing project marketing, construction and sales. The development comprised of an eighteen hole golf course and clubhouse that resulted in over 200 lots sold. Nancy also worked for Village Homes, the largest privately owned developer out of Denver and sold all of the Cardiff Glen II development. She then moved on to Castle Valley Ranch development and sold homes for Village Homes. Working on development projects for over 10 years has given her the expertise required to sell your townhomes!

“Not only do I sell townhomes, I also sell the lifestyle of our valley!” - Nancy Stover

Nancy Stover -

555 East Durant, 5A,

Office 970 925-5400 Fax 970 920-4549 nan


A Pedigree Like No Other Our Affiliation with Berkshire Hathaway HomeServices

B

erkshire Hathaway HomeServices is a joint venture between HomeServices of America and Berkshire Hathaway. From technology to advertising to research and communication, the company is laser-focused on ensuring the

fulfillment of the brand’s vision: to be the best-recognized, most highly respected homeownership services brand in the United States and worldwide. That boils down to a compelling value for our customers. Aspen Snowmass Properties |BJ Adams and Company is proud to become a member of the $200 billion Berkshire Hathaway family. There’s not a brand name on the planet you can toss around so casually and have it land more positively than Berkshire Hathaway – it is one of the most recognized and respected companies in the world, one which carries a smart reputation with a long history of success. The name is synonymous with strength, integrity, trust, admiration, and instant global presence. And, that’s the whole real estate ballgame, in our opinion. So when they asked, we said yes. The BHHS affiliation amplifies our creativity, innovation and voice and gives us a grand platform from which to operate. And it gives our clients the broader exposure they deserve and want. We see it as giving our clients the best of both worlds—the advantages of a right-sized, elite team of local professionals, supported by a trusted international organization. HomeServices of America (the joint venture partner with Berkshire Hathaway) was already the second-largest real estate sales network in the country, and the new company is going international this year, beginning with the most powerful international website in the world. BERKSHIRE HATHAWAY HomeServices already has an impressive footprint — 45,000 agents in over 1350 offices (that’s nearly three times the size of Sotheby’s) — a network which will be a meaningful source of referrals.


Respected and Admired

A

cross the most trusted and well-read sources, the Berkshire Hathaway band continues to rank among the very best.. Across the nation and around the world, it is a pedigree like no other.

Forbes World’s Largest Public Companies 2016 #1

ICBC

#2

China Construction Bank

#3

Agricultural Bank of China

#4

Berkshire Hathaway

#5

JP Morgan Chase

#6

Bank of China

#7

Wells Fargo

Barron’s

#8

Apple

World’s Most Respected Companies 2016

#9

Exxon Mobile

#1

Johnson & Johnson

#10

Toyota Motor

#2

Berkshire Hathaway

#3

Apple

#4

Amazon

#5

Nike

#6

Disney

#7

3M

#8

Boeing

#9

Alphabet (Google)

#10

Home Depot

Fortune World’s Most Admired Companies 2016 #1

Apple

#2

Alphabet (Google)

#3

Amazon

#4

Berkshire Hathaway

#5

Disney

#6

Starbucks

#7

Southwest Airlines

#8

FedEx

#9

Nike

#10

General Electric Fortune - World’s Most Admired Companies 2016, Barron’s - World’s Most Respected Companies 2016, Forbes - The World’s Largest Public Companies 2016


Exceptional Reach

U

se our reach to reach your real estate goals.

More than 45,000 agents Over 1350 offices In 47 states


International Listing Distribution

A

s part of the global expansion, Berkshire Hathaway HomeServices has partnered with Worldposting to syndicate the network’s residential listings to over 79 global websites serving consumers in 41 countries on five continents. Your property will experience the full breadth and reach of our rapidly expanding international network.

EU RO P E Bulgaria Cyprus Czech Republic Denmark Estonia France Greece Italy Latvia Lithuania Luxembourg Monaco Poland Portugal Romania Serbia Spain

AME R IC A S Brazil Canada Chile Colombia BJan Republic Mexico

MIDDLE E A S T & AFR IC A Algeria Morocco South Africa Turkey United Arab Emirates

ASIA & PACIFIC China - MLS.cn French Polynesia Macau New Caledonia Papua New Guinea Philippines Thailand

WO R LD Goplaceit.com Listaproperty.com Edenway.co.uk Zezoomglobal.com Realtyindexer.com BestPropertiesOver seas.com Homeglobally.com


You


Sorry, your mother was wrong.

At Aspen Snowmass Properties, that world does revolve around you. Think it, we make it so.


Hit the Ground Running: We Tell the World

W

e will not hesitate. As most buyers will likely first see your listing online, we will create a web page and custom Hitproperty, the Ground Running: We the World URL for your and here our devotion to Tell professional staging and photography will set you apart from the   crowd.     theis complete, Ground Running: Tell thereach World We   will  nthat ot  Hit hesitate.   The  myour oment   staging   is  complete,   our   The moment staging property willWe immediately theyeyes of   property   w ill   i mmediately   r each   t he   e yes   o f   p rospective   b uyers   prospective buyers worldwide. It will launch on our website, BHHSAspenSnowmass.com,   worldwide.    It  will   launch   on  dknow ozens  beof  thereal   eHere state   earch   engines   and dozens search engines aresthe top five, with We  of wreal ill  nestate ot  hesitate.   The  mwe oment  stotaging   ibest. s  complete,   your   we   k now   t o   b e   t he   b est.     H ere   a re   t he   t op   f ive,   w ith   a   c ombined   a combined 26% share of tvisitors: property   will  imarket mmediately   reach   he  eyes  of  prospective  buyers   26%  worldwide.   market  s  hare   o f   v isitors.         It  will  launch  on  dozens  of  real  estate  search  engines   we  know  to  be  the  best.    Here  are  the  top  five,  with  a  combined           share              o   f  visitors.                             26%  m    arket  

                                                And   w e   c ertainly   d on’t   s top   t here.   T here   a re   a   m ultitude   o f   o ther   And we  certainly don’t stop there. There are a multitude of other websites which each garner websites   each   garner   additional   m arket   share.    Here’s   a   And   wwe  hich   cshare. ertainly   don’t   There   are   a  multitude   ther   just   additional market Here’s just satop   few tofhere.   over 50 that we utilize. (That guyof  inoMoscow, he’ll see few  of  over  50  that  we  utilize.    (That  guy  in  Moscow,  he’ll  see  you.)       you.) websites  which  each  garner  additional  market  share.    Here’s  just  a   few  of  over  50  that  we  utilize.    (That  guy  in  Moscow,  he’ll  see  you.)      

 

   

                 

   

 

               

         

   

             

                     

     

 

 

 

             

         

   

 

 

   

                                                                                                                                               

         


We will set up a buyer’s hotline so, if we’re queried about your property on-line, we can respond in minutes. Our red-alert system bypasses all distractions and sends requests directly to our attention. An outreach to the local brokers and our 17,000-plus database will go out the same day your news reaches our BERKSHIRE HATHAWAY HomeServices network which further extends your audience through a rapidly growing global network presently comprised of 1200 offices and 40,000 sales associates, many located in key markets where we make meaningful and productive connections: Illinois, Minnesota, Texas, New York, Florida and California.

Here are some of the other elements of our plan to market your property to the widest possible audience:

Expanded MLS listing with numerous photographs, maps, surveys, floorplans and rental proformas.

• The most impressive and complete brochure in the area.

• D  irect mailings, unique to your home, professionally created and intelligently targeted to and for qualified buyers.

Open houses on a regular basis, for both the brokerage community and the public.

• Online/offline, pick-up-the phone outreach to local brokers, our most important customer base, about the merits of your listing.


• Included in our local newspaper and magazine advertising.

• F  eatured in Shelter, our seasonal guide to Roaring Fork Valley real estate, distributed to thousands of qualified buyers around the world.

• T  he Aspen Report, our biannual update on the local market – the crucial education for potential buyers and a valuable warm up before presenting your property.

• Highlighted in our monthly e-mail newsletters to our client database.

Our company support and presence in local festival publications. (Aspen Music Festival, The Aspen Idea, Aspen Santa Fe Ballet, Aspen Writers Foundation, Aspen Choral Society, Theatre Aspen, and many others).

• P  rime exposure through the networks of our award-winning team of brokers who have been bestowed with international marketing recognition, honored by multiple Aspen Times Local Choice Awards, and acknowledged by their peers as Aspen Board of Realtors presidents and Realtors of the Year.

Attention, world.


Our Marketing


“Good content isn’t about good storytelling.

It’s about telling a true story well.” - Ann Handley


SOUTH ELEVATION

1-11-19


HIGHLIGHTS The only property of its kind to be offered in Willits – ever • Seven luxury residences with a prime walkable location within the Town Center

Element Hotel

2 y8 a hw Hig

• Sunny and south-facing with a warm, mountain contemporary design

Capitol Creek Brewery Holly Ann Boutique Wienerstube Restaurant Willits Care Center

• 3 bedrooms plus office/den | 2100-2200 sq ft • Private 2-car garage | Individual elevator • Grassy courtyard | Pet friendly • Supremely convenient, effortless ownership for the modern lifestyle

N

Mezzaluna

• Completion late-2019

Residence 100 Residence 200 Residence 300 Residence 400 Residence 500 Residence 600 Residence 700

2211 sq ft Currently Under Reservation 2101 sq ft $1,295,000 2105 sq ft $1,295,000 2101 sq ft $1,295,000 2101 sq ft $1,295,000 2101 sq ft $1,295,000 2211 sq ft $1,515,000

Future home of Steadman Orthopedic Clinic

Lewis Ln

Market St

Reed St

Robinson St

N

PRE-CONSTRUCTION Price Schedule (subject to change)

Triangle Park Lofts

Harris St

OneWillitsPlace.com

Linear Park

E Valley Rd

Market Street Lofts

Future home of The Arts Campus at Willits

Parcel under contract with Aspen Skiing Company

1-11-19


SOUTHWEST PERSPECTIVE

SOUTHWEST CORNER

1-11-19


SOUTHWEST PERSPECTIVE

1-11-19


SOUTH ELEVATION - EVENING

1-11-19


SOUTH ELEVATION

1-11-19


NORTHWEST CORNER

1-11-19


UNIT 100

UNIT 200

UNIT 300

UNIT 400

UNIT 500

LEWIS LANE

Sketches, renderings and photographs depicting lifestyle, amenities, construction and recreation facilities, unit finishes, appliances, layout, size and locations, designs, materials, furnishings, views, plans and specifications are proposed only and the developer reserves the right to modify or withdraw any or all in its sole discretion and without notice. All dimensions and square footages are approximate, may vary depending on how measured, and are subject to change at the discretion of the developer and should not be relied upon. No agent of developer is authorized to make any statements regarding any unit or the project that are binding on developer. These materials do no constitute an offer or solicitation of any kind.

SITE PLAN

UNIT 600

UNIT 700

EAST VALLEY ROAD

ROBINSON ROAD

PRIVATE ALLEY

N

One Willits Place

Conceptual Landscape Site Plan

1-11-19


Market Street Lofts

East Valley Road

Robinson Road

Market Street

Phase II

Future home of The Arts Campus at Willits

Mezzaluna

Covered Parking

Private Alley

Entrance

(one way, 24’ wide) 100

200

300

400

500

600

700

Lewis Lane

N

SITE PLAN

1-11-19


1-11-19


1-11-19


1-11-19


1-11-19


1-11-19


1-11-19


1-11-19


Aspen 534 East Hopkins Avenue | 970.922.2111 | 555 E. Durant Avenue Next to the Gondola Plaza | 970.925.5400 Snowmass Village Next to Alpine Bank | 970.923.2111 | BHHSAspenSnowmass.com A member of the franchise system of BHHS Affiliates, LLC


JUST LISTED

VILLAS AT ELK RUN #5203

555 E. Durant Avenue Suite 5A Aspen, CO 81611

Staged and Listed Villas at Elk Run #5203

2 bedrooms + loft • 3 baths • 1420 sq ft • 1-car garage On the quiet, north side of the Villas complex. Vaulted ceilings, gas-log fireplace, and all en suite baths. Private deck with views of treed common space and Basalt Mountain. One-car garage, plus guest parking. Walk to Basalt schools, downtown, and parks. Listed for $499,000, unfurnished Know someone you’d like to have as a neighbor… give us a call, we’d be happy to show you the condo.

Nancy Stover Nancy’s straightforward approach and natural confidence fill the room | Never afraid of the negotiating table, she is clear who she works for – and that would be you | With a steady hand, she’ll guide the process and not miss a step | Along the way, she’ll thoughtfully consider and artfully suggest, and then at day’s end, she’ll close the deal | Everyone will be smiling

A member of the franchise system of BHHS Affiliates, LLC

nancys@BHHSaspensnowmass.com | 970.948.4350 | BHHSAspenSnowmass.com


Recognition


A good sale makes our day. A good letter makes our life.

Thank yous, kudos, references that count.


Dear Nancy, I can’t thank you enough for the hard work you put into, not only selling my house, but helping me BUY the perfect home for my son and I. The loyalty and dedication you showed went above and beyond the call of duty. Your knowledge, persistence and professional relationships you had with everyone involved created great results. I could not recommend you more highly to any other prospective client as your honesty, determination and tenacity proved it all. Thank you for being you, I feel we have become great friends. Jennifer Weis


Epilogue

I

f your property was just any property, anywhere, you could hire just anyone to sell it. But Aspen, Snowmass and every nook and crest of this valley are as close as it gets to extraordinary. And we know it takes innovation, knowledge and service to keep pace with paradise. Which could be why we sell more of our listings than anybody around and are able to make that crucial difference between a home that sits, and a home that sells. We’re determined to get your property the price it deserves and to give you the tender care and service you thought extinct, and with a respect for detail you don’t see in bottom-line business anymore. Our staging and marketing strategies are so out-of-the-mold, we’ve been recognized nationally as a model for the industry. You might say we’ve lifted the practice of real estate to an art. In an extraordinary valley that glitters and glows, BERKSHIRE HATHAWAY HomeServices is the real deal.

The BHHS | Aspen Snowmass Properties Guarantee If ever you’re unsatisfied with our service, feel we’ve left promises unfulfilled or just decide not to sell, please give us a 14-day written notice with the reason for your decision to terminate the listing. After we’re reimbursed for our direct marketing expenses, your listing will be returned, but our door will remain open. Your satisfaction is priority number one.


Aspen 534 East Hopkins Avenue | Aspen, CO 81611 | 970.922.2111 555 E. Durant Avenue, Suite 5A | Aspen, CO 81611 | 970.925.5400 Snowmass Village PO Box 6699 | Snowmass Village, CO 81615 | 970.923.2111 BHHSAspenSnowmass.com

Profile for Berkshire Hathaway | Aspen Snowmass Properties

Solstice Townhomes Playbook  

Solstice Townhomes Playbook