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ISSUE 4 :: 2010 Follow Us

Healthcare matters

A Quarterly Newsletter Covering Healthcare Topics, Trends and Hiring Issues

Hodes Happenings

Embracing a Faith-based Hiring Environment

U.S.News & World Report Best Healthcare Careers for 2011

Physician assistants, radiologic technologists and lab technicians are all predicted to be some of the best healthcare careers in 2011.

The full list of the best healthcare careers for 2011 includes: • Athletic trainer • Dental hygienist • Lab technician • Massage therapist • Occupational therapist • Optometrist • Physician assistant • Physical therapist • Physical therapist assistant • Radiologic technologist • Registered nurse • School psychologist • Veterinarian Source: U.S.News & World Report, December 9, 2010

Florida Hospital, an acute-care, not-for-profit healthcare organization with eight distinct campus locations, sought help in building its employee brand through its career website. While the site did justice to their size, their stature and their leadership within the Central Florida community, there was something essential missing from their message. It failed to describe “who they are.” To help uncover their unique position, Hodes worked with the client to plan and conduct a Voice of the Candidate Workshop. The workshop revealed a message that is definitely not for everyone. We learned that the underlying motivation for employees at Florida Hospital involves active faith – a way of thought and behavior that sets them apart. This faith-centered environment provides a place of balance where employees can grow into their calling to serve others with a holistic approach to heal the mind, body and spirit. As a result, we focused our branding campaign on this uniquely distinguishing feature of a career at Florida Hospital: the opportunity to do “God’s Work.” “We wanted to attract those who see their faith as an everyday motivator; the thing that allows them to strike the right balance and help make sense of life,” said Nikki Kemp, Recruitment Strategy Manager. Since the career website would be the central point of contact for candidates, Hodes concurrently conducted a Best Practice Web Assessment and an Online Candidate Experience Audit of their existing career website. While Florida Hospital had a very robust Applicant Tracking System, candidate feedback revealed that the candidate experience could benefit from enhanced job search functionality and information about the facilities and opportunities at each. Ideally these features would improve the overall user experience while maintaining the primary conversion goal…applying to job requisitions, while conveying an employer of first choice brand experience. The redesign of the career website has brought the uplifting God’s Work brand to life in its entirety. The career website now includes enhanced job search functionality, e-newsletter sign-up, videos and social networking links. We subsequently built a targeted strategic marketing strategy including traditional media as well as career pages on Facebook, LinkedIn and YouTube. The site works as a litmus for a match to the Florida Hospital culture. Anyone who sees the God’s Work messaging will know immediately whether this faith-based atmosphere is their calling. In this way, the strength of conviction at Florida Hospital serves as an important tool in helping candidates self-select into the organization with an honest and forthright expectation.


Latest News . . . . . . . . . . . . . 2 Ad Hiring Highlights . . . . . . . 4

“The traffic to our site has increased 230% in the first two years, currently averaging over 100,000 visitors a month with over 11 page views per visit. We had 117,000 applications and made over 2,400 hires last year. Our qualified applications are up and turnover is down 3.83% since the new site was launched,” shared Jason Sanders, Associate Director of Applicant Services.

About Hodes . . . . . . . . . . . . 7 WWW.HODES.COM/HEALTHCARE


Leapfrog releases annual list of top hospitals

The Leapfrog Group announced its annual list of top-performing hospitals, based on data from the nearly 1,200 hospitals that voluntarily report quality and patient safety information and staffing levels using its Leapfrog Survey. Source: Modern Healthcare, December 1, 2010


Webcast: When Nurses Lead the Way Modern Healthcare presented the webcast “When Nurses Lead the Way on Quality Improvement and Patient Safety” on December 15 and presentation available online. READ MORE>> Source: Modern Healthcare, December 15, 2010

Insurers are scouring social media for evidence of fraud Social-networking websites such as Facebook and MySpace have become the go-to places where employers, college admissions officers, and divorce lawyers can do background checks. And now insurance companies are exploiting the free, easily accessible websites, according to this Los Angeles Times article. Such sites have become the latest tools in detecting fraud, which the industry says costs the U.S. as much as $80 billion a year and accounts for 3% to 10% of total annual healthcare spending. Source: HealthLeaders Media IT, January 25, 2011

Children’s hospital associations aim to merge The not-for-profit National Association of Children’s Hospitals and Related Institutions, the National Association of Children’s Hospitals, and the for-profit Child Health Corporation of America signed a memorandum of understanding to merge, subject to approval by the boards of all three organizations in the first quarter of 2011. Source: Modern Healthcare, December 2, 2010

Public Ranks Nurses as Most Trusted Profession For the 11th year, nurses were voted the most trusted profession in America in Gallup’s annual survey that ranks professions for their honesty and ethical standards. Eighty-one percent of Americans believe nurses’ honesty and ethical standards are either “high” or “very high.” Source: ANA Nursing Insider, December 6, 2010

Critical U.S. drug shortage worsening The nation is facing an unprecedented drug shortage from cancer treatments to standard emergency room remedies, according to doctors and the FDA. As a result, physicians must use second- and third-tier treatments. READ MORE>> Source:, December 12, 2010

CHS execs sure of ability to run Tenet Community Health Systems conducted a conference call to answer questions about their offer to acquire Dallas-based Tenet for $7.3 billion in cash, stock and assumed debt. Source: Modern Healthcare, December 10, 2010

BLS: Staffing Industry Leads Economy in Job Growth The staffing industry led overall job growth in the U.S. economy during November, adding nearly 40,000 new jobs. BLS noted staffing industry has added 494,000 new jobs over the past 14 months since resuming growth in October 2009. Source: American Staffing Association, December 14, 2010

HealthCare Reform Could Boost Employment by 400,000 a Year this Decade National healthcare reform now being considered in Congress will affect employer-provided health insurance premiums in several ways and will add between 250,000 and 400,000 jobs annually over the next decade. READ MORE>> Source:, January 8, 2010


Congress passes one-year physician payment fix, Medicare ‘extenders’ The U.S. House of Representatives voted 409-2 to approve the Medicare and Medicaid Extenders Act (H.R. 4994), which delays until January 2012 a 25% Medicare payment cut for physicians and extends several expiring hospital-related payment provisions. Source: AHA News Now, December 9, 2010


What Disney Can Teach Hospitals About Patient-Centered Care The Institute for Healthcare Improvement will draw nearly 6,000 health leaders to Orlando for its annual forum. The idea that the vacation industry, the folks who make money by making us relax and get happy, might be able to teach health providers how to minimize stress and pain in a typical hospital stay is an exciting one. Source: HealthLeaders, December 2, 2010


NY hospitals report growing physician shortage

Study: Patient satisfaction with hospitals on the rise

New York faces a growing shortage of physicians, with a current need for 1,000 doctors statewide, according to a report released Friday by the Healthcare Association of New York State. The study concludes that the shortage is likely to continue, driven largely by the retirement of “baby boomers” and difficulties in recruiting new talent.

The government’s Hospital Compare website, created to provide hospital-specific quality information to consumers, does little to help patients choose facilities for risky surgical procedures, according to a newly published study in the Archives of Surgery.

“Virtually every community has been impacted by these shortages, and this study suggests this impact will become more pronounced in coming years unless we make our state and our healthcare facilities more attractive to qualified physicians,” said HANYS President Daniel Sisto. (For a copy of this complete report, please contact your Hodes Representative). Source: AHA News Now, January 18, 2011

MDs fear healthcare reform: Thomson Reuters survey Nearly two-thirds of U.S. doctors surveyed fear healthcare reform could worsen care for patients, by flooding their offices and hurting income, according to a Thomson Reuters survey released on Tuesday. The survey of more than 2,900 doctors found many predict the legislation will force them to work harder for less money. When asked about the quality of healthcare in the U.S. over the next five years, 65 percent of the doctors believed it would deteriorate with only 18 percent predicting it would improve, Thomson Reuters. (For a copy of the summary of this study, please contact your Hodes Representative) Source:, January 18, 2011

Source: AHA News Now, November 2, 2010

Hospitals make Fortune list of best places to work Fortune magazine’s 2011 list of 100 Best Companies to Work For includes 11 hospitals and health systems. They are: The Methodist Hospital System in Houston, TX; Southern Ohio Medical Center in Portsmouth, OH; Scripps Health in San Diego, CA; Baptist Health South Florida in Coral Gables, FL; Atlantic Health in Morristown, NJ; Children’s Healthcare of Atlanta, GA; Mayo Clinic in Rochester, MN; OhioHealth in Columbus, OH; Arkansas Children’s Hospital in Little Rock, AR; St. Jude Children’s Research Hospital in Memphis, TN; and Meridian Health in Neptune, NJ. Selection is based on an employee survey and “culture audit,” which looks at pay, benefits and other factors. Source: AHA News Now, January 21, 2011

Study: “Medical Team” approach reduces OR mortality rates The Department of Veterans Affairs has implemented the “Medical Team Training” approach, which focuses on improving OR communication, teamwork and efficiency, at 74 hospitals nationwide. VA researchers found that facilities that had implemented the MTT approach experienced an 18% reduction in their mortality rate compared to 7% for facilities that had not. Source: AHA News Now, October 22, 2010

Tenet cuts 800 jobs amid fall in volume Tenet Healthcare Corp., Dallas, cut staffing by 800 full-time equivalents in the third quarter as managers reacted to a sharp drop in volume in July, company executives said. “The staff cuts amount to savings of nearly $40 million annually,” Chief Financial Officer Biggs Porter said. Source: Modern Healthcare, November 2, 2010


AAFP questions IOM report on nursing Physician opposition continues to mount to the conclusions of a major new report from the Institute of Medicine asserting that nurses ought to receive wider latitude to provide primary care in response to the mandates of healthcare reform. READ MORE>> Source: Modern Healthcare, October 11, 2010


Ad Round Up - 4th Quarter 2010

Enjoy our brief summary of unique selling points being highlighted in ads around the country.





• Up to $42/hr for nights

• Named a 100 Top Hospital 12 times by Thomson Reuters • Received 2008 AHA-McKesson Quest for Quality Prize • City voted second best place to live in the U.S. in 2007 by Relocate-America

Boca Raton


• Skiing, hiking, camping and fishing • Named a Top 10 Health System in the U.S. by Thomson Reuters


• Year-round recreation • One of “America’s 100 Best Small Arts Towns” • Hospital-based childcare • Relocation • Retirement with no vesting period

Boynton Beach

• On-site childcare


• Winter program 12/06/2010 – 04/30/2011 • $42/hr plus shift differential

Daytona Beach

• Ranked #3 in Orlando Sentinel’s 2009 Top 100 Companies for Working Families

Fort Myers

• Up to $10,000 incentive • $24-$37/hour plus $6/hour night differential • No state income tax


• Named one of America’s best hospitals in 2010 by U.S.News & World Report


San Diego

• Two generous retirement plans

Santa Barbara

• $1,000 tuition reimbursement • Certification reimbursement • Up to $3,000 relocation assistance • Up to $3,000 rental assistance • $3,500 sign-on bonus


• Free continuing education • On-site BSN and MSN programs • Career enhancement program

Santa Monica

• $5,000 sign-on bonus and 6 months of free parking for qualified hires

• 100 Best Companies to Work For list for tenth time (Fortune magazine) • 100 Best Companies for Working Mothers and Working Mother Hall of Fame (Working Mother magazine)


• Beautiful Rocky Mountains and true small town community • Discounted ski pass • For ski season positions -discounted housing, ski season bonus, $7,500 relocation and one month free housing


• In 96th percentile for overall employee satisfaction • $10,000 sign-on bonus



• Affordable housing • Excellent schools


• Up to $15,000 sign-on bonus • Relocation


• Affordable housing • Safe community, good quality of life • Multiple recreational opportunities

• 35 miles of beachfront, over 100 golf courses and abundance of culture • Named best small city


• Monthly car allowance and completion bonus for seasonal nurses • Sparkling, sun-washed beaches

Tampa Bay

• Tuition reimbursement and scholarships • 403(b) and 401(a) retirement programs • Relocation assistance • Seasonal opportunities – competitive rates with completion bonus


• $5,000 sign-on bonus


• America’s Foodiest Small Town in 2009 (Bon Appetit) • America’s Most Livable City (






• $10,000 sign-on bonus for full time • Prepaid education assistance RN to BSN



• Retirement savings plan with matching contributions • Relocation assistance • 36 days of paid time off


• Clinical ladders • Nursing councils • Professional practice program


• Beautiful beaches and serene sunsets



St. Petersburg


Traverse City


• $25,000 sign-on/retention bonus for three-year commitment

• PICU first in Northeast region to receive Beacon Award


• $15,000 or $7,500 bonus/moving package, depending on position • Booming economy with plentiful jobs, great schools, low crime and no traffic jams



• No-cost health coverage for full-time employees • Prescription drug plan and wellness benefits • Relocation assistance • Tuition reimbursement


• Ranked one of America’s best hospitals for children by U.S.News & World Report

TEXAS Austin

• 13-week seasonal plan from January-March 2011 • Flexible housing and travel assistance package

Corpus Christi

• $6,000 relocation bonus • No state income tax • Minutes from the beach


Ad Round Up - 4th Quarter 2010 NURSING (CONTINUED) TEXAS (continued) Dallas

• Seasonal Nursing Bonus Plan up to $1,500 or more • Up to $55.50/hr • $5,000 sign-on bonus • Recognized among top academic medical centers in the world • Named a Best Place to Work in Dallas by Dallas Business Journal • Recipient of 2010 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility


• Day one medical benefits • Relocation • Free parking • Housing costs 22% below national average • Cost of living 13% lower than any other major U.S. metropolitan area

San Antonio

• Corporate discounts • Tuition assistance • Multifaceted recognition program





• Housing or $500/month housing allowance • Travel allowance up to $800 each way for actual miles traveled to and from assignment • Member of Nurse Licensure Compact


Clearwater/St. Petersburg/Tampa


• Pristine beaches, professional sports venues and cultural activities • Housing assistance • Mobile e-Pool progressive bonus program


• $5,000 sign-on bonus • Up to $3,000 for relocation


Pompano Beach


• Small town feel with big city conveniences • 250+ days of sunshine per year • Endless outdoor recreation opportunities • Low patient-to-nurse ratio

• Free lakeside accommodations or housing allowance • Up to $600 travel allowance • Up to $45/hour



• Paid major medical, dental, vision, prescription plan, life insurance and AD&D effective day one • 401(k) with employer matching effective day one • Financial planning • Credit union • Pet friendly • Loyalty, extension and sign-on bonus • Referral bonus up to $1,500 • Assignment bonus up to $5,000 • Licensure reimbursement • Free iPad for select exclusive 13-week assignments • Free private furnished housing


• Paid orientation • Paid travel to, from and during assignment • Travel advances, as needed • Government travel card • Paid lodging at first-rate apartments and hotels • Daily stipend for meals and incidentals • Laundry and telephone support • Online tools to track payroll and travel expenses • Flexible assignment lengths • Shift/weekend differentials and holiday pay • One state license valid at every facility nationwide; no re-licensing required • Quarterly photo contests, holiday giveaways, bonus opportunities and truGear

• Spectacular views of Sierra Nevada Mountains • Top salaries • Affordable living • Employer matching retirement plan • $10,000 sign-on bonus


• Excellent state benefits • Minutes from sunny and picturesque beaches



• Interview and relocation reimbursement


• $34.07-$46.54/hr • 100% paid CalPERS retirement • Hiking and biking along the shore, hillside vineyards, camping in redwood groves, world-famous golf courses

Boynton Beach

• On-site childcare and education resources • Referral bonuses


• Great year-round weather • Beach, swimming, boating and kayaking • $47/hr seasonal rate with $535 completion bonus at end of 16-week commitment


• On-site childcare • Educational assistance


• $10,000 sign-on bonus


• $10,000 sign-on bonus

NEW MEXICO Albuquerque

• One of nation’s Top Three hospitals for conservative care – Consumer Reports • Rated among 2009 Top 100 Hospitals to Work For – Nursing Professionals • One of Six Best Companies for Hourly Workers – Working Mother


Cortlandt Manor

• $10,000 sign-on bonus

Long Island

• No state income taxes • Relocation assistance

• Medical insurance at no cost • 401(k) with 2% matching and tiered vesting with 100% third year



• Interview and relocation assistance • Community at base of beautiful Cascade Mountains

• $27,561-$34,482 for 190 days

Klamath Falls




Ad Round Up - 4th Quarter 2010

SOURCES: Today’s Dietitian, Respiratory Care & Sleep Medicine, Respiratory Care, AARC Times, American Nurse Today, The Magazine, Nursing2010, Minority Nurse, AORN Journal, Today in PT




• 5%-10% employer contribution to retirement

• AARC Quality Respiratory Care Recognition award each year since 2003



• Beautiful, green midWillamette Valley • Up to $10,000 sign-on bonus

PACIFIC NORTHWEST (Travel) • Free iPad for select exclusive 13-week assignments • Free, private housing • Up to $2,000 sign-on bonus • Free first-day health benefits


• $5,000 sign-on bonus


• Professional development programs

• Health Grades’ 2009 Patient Safety Excellence Award • 2009/2010 Outstanding Patient Experience Award





East Point

Myrtle Beach

• Minutes away from downtown Atlanta and HartsfieldJackson Airport

• Sparkling beaches, worldclass golf and more than 200 days of sunshine per year



• Free tuition to state supported universities • Five weeks of vacation, seven paid holidays and four floating holidays

• Engaged community • Healthy outdoor lifestyle

• Loan scholarship program • 2010 Gallup Great Workplace Award for second consecutive year

• Sign-on bonuses • Relocation assistance






• 403(b) retirement with employer match • Computer laptop • Top mileage reimbursement • Tuition reimbursement • Paid access for CE credits

Hoffman Estates



• Free medical insurance • Tuition assistance

Bay Shore


• Department of Health’s coveted Double-Star ranking




• Tax-deferred annuity and matched contribution retirement plan



• One of Leapfrog’s top eight children’s hospitals nationally • Only California children’s hospital to ever win prestigious Silver Level CAPE Award

• Surrounded by several award-winning wineries • River with excellent fishing and two-mile paved and illuminated walkway flows through town • Skiing, snowboarding, flyfishing, hunting and other outdoor adventures


WASHINGTON • Live and work in the beautiful Cascade Mountains


• Family-oriented community in heart of Washington’s Wine Country • Easy access to events and activities in Seattle, Spokane and Portland areas


Web Links Click on the links to receive pertinent information:

Recognition Days




Hodes/CampusRN Student Nurse Survey This comprehensive study provides insight into how to recruit nursing students, covering such topics as career paths, job search behavior, employers’ career sites, employer preferences, diversity, social networking, and more.

Download Your Copy Here

RRx: Contract Recruiting Solutions

Hodes Solutions

RRx provides contract recruiting solutions customized to fit your needs. RRx helps you complete specific recruiting tasks and provides full-cycle support for all levels of talent, ranging from entry-level to executive, ensuring the talent you need today brings you ROI tomorrow. Our suite of services includes:

• Allied/Ancillary/Nursing/Physician Recruitment

• Database mining (applicant tracking systems, job board resume databases, social networks, etc.) • Candidate engagement calls and pre-screening • Full-cycle recruiting support • Efficient, fast handling of responses from advertising, job fairs and other sources Whether you’re trying to build a new recruiting team, or just need help with a short-term recruiting initiative, RRx Project Managers can hit the ground running to provide proven sourcing and recruiting success. Contact your Bernard Hodes Group representative for more information.

We provide a broad range of recruiting and retention solutions to advance the way organizations attract and keep the best talent. Our services include: • Candidate & Employee Engagement • Digital Solutions • Education & Training • Employer Branding • iQ Talent Acquisition & Management Suite • Mystery Shops • On-Boarding Programs • Q-Trac Analytics Club • RRx Contract Recruiting Solutions • SmartPost Job Board Distribution & Metrics • Social Media Tools & Training • Sourcing Strategies • Talent Acquisition Assessments

ABOUT HODES Our healthcare team knows the strategies your organization needs because they’ve walked in your shoes, as RNs, human resources professionals and branding experts. They partner with your organization at every point in the talent life cycle – from candidate to exiting employee – in order to ensure that you are finding, engaging and keeping the very best talent. And our team is backed by hundreds of local recruitment specialists around the country, so you know you have the resources you need to ensure success. From strategic planning and hiring process assessment to supplemental sourcing and recruiting support, Hodes will help you develop the competitive edge you need to attract and hire the best possible workforce.



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