BEVERLY HILLS
February 24, 2012 | Page 13 ANGELS–Angels at Risk, a Westside based non-profit working with teens and their families in addressing drug and alcohol use and The Jena and Michael King Foundation hosted the second “Stand Up to Addiction in the Name of Prevention” fundraiser at the King home with 300 on hand. Pictured (from left): Michael King; Angels at Risk cofounders, Ted Danson and Susie Spain; X-Factor finalist Chris Rene; and Jena King. Photo by Jeff Forney
100 ANNIVERSARY (Continued from page 1)
Thanksgiving Day Parade in New York City. “It’s fun,” Rosenzweig told The Courier. “I think they raise the flag to the City in both a domestic and international way. We know the viewership of those events is huge.” He told the council, “If we ever were going to have [a float], this would be the time to do it.” Beverly Hills will be celebrating its centennial on Jan. 28, 2014. The celebration will begin mid-2013 and extend throughout 2014. The 100th Anniversary Committee has begun initial brainstorming of possible activities to take place during the celebration. These possible events include a television documentary to be sold to the History Channel or Bravo, a Rose Parade float, a Macy’s Thanksgiving Day Parade Float, special magazine sections in popular magazines including Vanity Fair or Travel & Leisure, a Centennial Ball, commemorative merchandise and even the dedication of a small pocket park as Centennial Park. The events are still in the early planning stages and
nothing has been solidified. “(It’s) a testimonial to the strength of the City and what the City has managed to do over its 100 year history,” Rosenzweig said. “It is a flag waving event for our City, good for the City, good for the City’s treasury, feel good for our residents and all in all it works for us on many levels. “ Rosenzweig said although the City will be providing the 100th Anniversary Committee $250,000 per year for the next three years, it will also need to raise hundreds of thousands of dollars. All residents of Beverly Hills, past and present, will be welcome to participate. There will be a form on the website for people who are interested to fill out and get involved. Rosenzweig said he envisioned at least two committees, a work committee and an honorary committee. Interested residents should visit www.beverlyhills.org. Rosenzweig recently stepped down as the executive VP of Playboy Enterprises where he was responsible for all nonmagazine related activities of the company which recently went private. He also headed its movie production company and has served on many Beverly Hills civic boards and organizations.