Learning Oh the art of juggling! Who would have thought that a content writing internship would make one gain knowledge in Gold loans. Working with the Rupeek team was a learning experience on multiple levels. Re-branding and re-positioning a brand is not a dayâ€™s work. The amount of research that goes behind it would always remain uncredited for. From Brand Culture to Prism to AIDAS, each step had details that had to be thought through. The brand needs to disrupt the existing market to create its own and rise triumphantly. Studying various campaigns, tone and voice of parallel firms in the market and in the end, understanding and creating a personality for Rupeek was a mammoth yet interesting, fruitful task. CPD workshop became an eye-opener as it helped build clarity between the Spread and Rupeek team, thereby, helping to create bigger, better ideas together.
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Graduation Project as a Content Writing Intern at Spread Design and Innovation Pvt. Ltd.