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THINKING CREATIVELY HOW TO BE A DESIGNER

Bhavika Shah, M.F.A. Design Management Savannah College of Art and Design


WHAT IS CREATIVITY?


cre•a•tiv•i•ty : the quality of being creative : the ability to create

cre•a•tive : having or showing an ability to make new things or think of new ideas : using the ability to make or think of new things : involving the process by which new ideas, stories, etc., are created


Top 3 Misconceptions X

Creativity is about being original

X

Creativity is related to artistry

X

Creativity is a talent not a skill

?


cre•a•tiv•i•ty : the ability to see connections and relationships in a relevant and novel way


EXERCISE 1: Divide yourselves into pairs Pen and paper Time: 3 minutes


EXERCISE 1: Divide yourselves into pairs

SPACE ODYSSEY

Pen and paper

If boxes of breakfast cereal are around in outer space, what could or would be in those boxes as prizes?

Time: 3 minutes

Write down as many cereal box toys/prizes in one list.


3 “Rules” of Thinking Creatively !

Allow yourself to be foolish and can the critic.


WHAT IS DESIGN?


de•sign : a problem-solving method that translates an idea into something useful.


Design is about seeing what others miss.

www.thefuntheory.com


The apple...


The apple...


200,000 YEARS


200,000 YEARS


200,000 YEARS


? 200,000 YEARS


? 1666 200,000 YEARS


EXERCISE 2: Divide yourselves into pairs Pen and paper Time: 5 minutes


EXERCISE 2: Divide yourselves into pairs Pen and paper Time: 5 minutes

THE DESK You’ve been sitting behind a desk of some form everyday for school. Well, it’s time to retire that weak desk you’ve been using and come up with the most awesomest desk ever devised by humankind. You are charged with designing the ultimate desk. Money is no object, so go nuts. Consider shape, function, power, the number of appropriate soda fountains, whatever your minds can conjure up. The only rule is it has to actually perform the function of a desk in some way. You can draw it or just write out features.


3 “Rules” of Thinking Creatively !

Allow yourself to be foolish and can the critic.

!

Throw out what you know.


Re-framing... To change the viewpoint in relation to which a situation is experienced and to place it in another frame which fits the ‘facts’ of the same concrete situation equally well or even better, and thereby changing its entire meaning. Challenging our assumptions and categorizations.


Re-framing... is challenging our assumptions and categorizations.

A HAIRDRYER?


Re-framing... What is the purpose/functions of a hair dryer?

?


Re-framing... What is the purpose/functions of a hair dryer?

EVAPORATOR ACCELERATOR


Re-framing... Throws out what you know and allows you to start with a blank page.


EXERCISE 3: Divide yourselves into pairs Pen and paper Time: 3 minutes, 1 minute


EXERCISE 3: Divide yourselves into pairs Pen and paper Time: 3 minutes

YES, AND... PART 1: Decide which one of you is going first. The first person will draw 2 lines on the piece of paper. Then the second person will add 2 lines to the first person’s drawing. Then the first person will add 2 lines and so on, creating a drawing of a car. The twist: no speaking or communicating other than the drawing on the page.


EXERCISE 3: Divide yourselves into pairs Pen and paper Time: 1 minute

YES, AND... PART 1: Decide which one of you is going first. The first person will draw 2 lines on the piece of paper. Then the second person will add 2 lines to the first person’s drawing. Then the first person will add 2 lines and so on, creating a drawing of a car. The twist: no speaking or communicating other than the drawing on the page. PART 2: Take 1 minutes with your partner to decide what the drawing is and describe it.


3 “Rules” of Thinking Creatively !

Allow yourself to be foolish and can the critic.

!

Throw out what you know.

!

Boundaries are good.


If you look at the 3 major fields, EN VIR ON M

EN T R TU UL ,C

E,

C SO

DIS

CO

IETY

SCIENCE GY

VE

O OL

HN

RY

C TE

CREATION

ART

ENGINEERING


Design is at the intersection. EN VIR ON M

EN T R TU UL ,C

E,

C SO

DIS

CO

IETY

SCIENCE GY

VE

O OL

HN

RY

C TE

CREATION

ART

ENGINEERING


At the heart of Design is Creativity. EN VIR ON M

EN T

R TU UL ,C E,

C SO

DIS

CO

IETY

SCIENCE VE

GY

RY

N

CH

TE

O OL

CREATION

ART

ENGINEERING


And it ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new. -Niccolo Machiavelli The Prince


Thanks!

Bhavika Shah, M.F.A. Design Management Savannah College of Art and Design


DESIGN METHODOLOGY PREPARING 0 & PLANNING

1 EXPLORATION 1.5

OPPORTUNITY STATEMENT

ITERATE CONTEXT

REFLECTION

4.5

2 IDEATE

FINALIZE 4

3 TEST/PROTOTYPE


DESIGN METHODOLOGY

CONTEXT 0

1

USER

DOMAIN

1.5

+

CONTEXT 4.5

2

4

NEEDS + DESIRES

ENVIRONMENT + LOGISTICS

3

PUB

LIC /S O CI E T Y

Thinking Creatively Presentation  
Thinking Creatively Presentation  

As part of a 2-week teaching internship at Marlborough College, a premier high school in the UK, the goal was to teach students in year 10 h...

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