THE SOCIAL SEVA WORKBOOK

Page 1

VERSION

a1.0

IT’s A WORKBOOK to facilitate

SOCIAL

SEVA effectively, THROUGH DESIGN THINKING


ABOUT

We believe in open creation. This workbook is intended to facilitate the process of doing social good in the society through design thinking by co-creating or co-innovating with the society.

This workbook has been created as a part of the system design course of the Masters in Product Design (Batch of 2014), National Institute of Design, Ahmedabad, by Alisha Nisar, Bhaskarjyoti Das, and Ramanuj Nanhoriya, together willing to be called as the SOCIAL TRIPOD under the mentorship of Prof. Praveen Nahar, Faculty, Product Design. For the complete documentation and reference resources, please visit http://socialtripod.wordpress.com


ABOUT

What is it? A workbook to facilitate the process of doing social good using design thinking.

Who should use it? Anyone, an individual, a group of individuals or an organization willing to do social good not just efficiently but effectively.

What is it not? This workbook and any of the processes described are not standards, but various triggers to implement design and systems thinking into a process in order to make initiatives socially effective.


ABOUT social effectiveness /ˈsəʊʃ(ə)l/ ɪ’fektɪvnəs/ noun; the degree to which an initiative in the social sector is successful in creating a substantial societal change not only in terms of numbers but overall quality of life of its benefeciaries.

An effective initiative in the area of social design has to be fundamentally more humane, since they are both the doers and the receivers; the receivers being the prime focus rather than the flow of resources.


ABOUT

The core values, that this workbook preaches Integrity living social values through action.

Collaboration working effectively with people, for people, together, taking pride in our work.

Learn through journey evaluating and learning through the project journey by listening and seeking knowledge for co-development.

Quality interaction developing the quality of interaction between all stakeholders by being empathic and generating opportunities for co-creation.

Celebrating uniqueness respecting the uniqueness of different methods and processes, and creating fertile ecosystems for social innovation.


JOURNEY MAP Social design journey map Creating a vision

The action model

Understanding the society Idea generation

Idea implementation

Problem Identification Impact assessment

Plan of action

The social design journey has philosophically no end points,

the journey to integrate design thinking into a social process can start from any of the quadrants on the map. Since these quadrants are mutually dependent on each other, no matter where you start, you will dive into all the other quadrants as well. Often, this journey is circular in nature, impact assessment of an initiative can lead to re-understanding of the society and so on.

Understanding the Society Impact Assessment

Problem Ident tion Idea Generation


CONTENTS

UNDERSTANDING THE SOCIETY WORKSHEETA1 OPPORTUNITY MAPPING

PROBLEM IDENTIFICATION WORKSHEETB1 EXPERIENCE MAPPING WORKSHEETB2 THIS IS OUR VISION WORKSHEETB3 PLAN OF ACTION (P.O.A)

IDEA GENERATION WORKSHEETC1 IDEA PAD WORKSHEETC1’ EUREKA FACILITATOR WORKSHEETC2 THE ACTION MODEL (T.A.M)

IMPACT ASSESSMENT WORKSHEETD1 RANKING KIT WORKSHEETD1’ SELF-CRITERION SELF-RANKING KIT

THE IDEA BANK



UNDERSTANDING THE SOCIETY


Understanding the Society

There is no one right way of doing the act of social good and we need to learn from what others are doing and have done, and then craft it according to our vision or intent.

“ Our starting point is that, in a fast and

profoundly changing world, everybody designs. “Everybody” means not only individual people, groups, communities, companies, and associations, but also institutions, cities, and entire regions; and “design” means that, whether they like it or not, all these individual and collective entities are forced to bring all their designing capabilities into play to devise their life strategies and put them into practice.

EZIO MANZINI, author of Design, When Everybody Designs.


Understanding the Society

WORKSHEETA1 OPPORTUNITY MAPPING what is it

intent

focus

tools

A primary process to understand the society and societal perspectives by mapping opportunities for design or systems intervention. To investigate and understand the meanings and abilities of social goodness in the society. Zooming-in and zooming-out through various factors for social change and finding the connections from different point of views. Surveys, short and long interviews, mind-maps, data compilation from secondary sources.


Understanding the Society

WORKSHEETA1 OPPORTUNITY MAPPING What is the INTENT?

My RESOURCES (Whose response am I looking for?)

My Collaborators

List all the resources available at this moment and the ones required

Individuals or groups who will help me do the study, together

How will I collect responses? Surveys I require random inputs, more of a quantative data from a large number of respondents.

What works?

Interviews I require more of qualitative and in-depth knowledge from my respondents.

Workshops I would collaborate with my respondents and brainstorm or investigate together.

What doesn’t work?

Secondary research I would collaborate with my respondents and brainstorm or investigate together.


Understanding the Society

Factors that influence my intent Local or definite factors

global or indefinite factors

Mind Map A connected mapping of all the events, topics and stakeholders involved in the process. This is usally done on a large sheet of paper, preferably A3 size or higher

Example

Opportunity Mapping Mapping the different opportunities along scales of resource intensivity and time frame required for innovation.

Resource intensive

Long-term

Short-term

Resource cursory



PROBLEM IDENTIFICATION


PROBLEM IDENTIFICATION

Problems are good, they give us a measure of our effectiveness and leaves plenty of room for innovation.

Problems in social innovation, are however layered and densely networked. Thinking the problem itself as a system helps bring down the complexity for action. The most basic tool for problem identification is to use observation skills. Impact assessment can also trigger few directions to look problems in.


PROBLEM IDENTIFICATION

WORKSHEETB1 EXPERIENCE MAPPING what is it

intent

A primary process to understand a problem by critically evaluating and mapping the different experiences associated with it. To investigate and understand the different problems and prioritizing them.

focus

To document an experience through observation by sketching scenarios.

tools

Interviews, general observation.


PROBLEM IDENTIFICATION

WORKSHEETB1 EXPERIENCE MAPPING Title of the experience study

Who are involved in the experience?

Describe the environment

Describe the experience (either in words, scenario sketches or photographs) You can also choose to story board the experience, story boarding helps in tracking the fine changes and triggers in the different experiences.


PROBLEM IDENTIFICATION

Factors that influence my experience Local or definite factors

global or indefinite factors

What SOCIAL factors are effected?

What CULTURAL factors are effected?

The good things about the experience

Opportunities for improvement


PROBLEM IDENTIFICATION

WORKSHEETB2 THIS IS OUR VISION What are we catering to? What problem are we solving? What are we creating?

Whom are we catering to?

What resources do we have?

What change are we expecting in the society? What do we want to achieve? LOCAL GLOBAL


PROBLEM IDENTIFICATION

OUR VISION This is our vision You can make statements, sketches or describe in the form of a timeline to communicate the vision. A well communicated vision makes it easier to understand your processes and the thinking involved.


PROBLEM IDENTIFICATION

WORKSHEETB3 PLAN OF ACTION (P.o.A.) what is it

intent

focus

tools

A primary process to plan and schedule the course of action according to the vision decided prior. To plan the course of action in several phases with a time frame in mind for execution. The phases are decided based on the quality of engagement and urgency of need. Interviews, general observation.


PROBLEM IDENTIFICATION

WORKSHEETB3 PLAN OF ACTION (P.o.A.) Our vision Its important to list down the vision clearly so that one can connect it well with the different phases of the plan of action.

SHORT TERM P.O.A.

TIME FRAME

This is the first phase of the plan, the time frame can usually be from few days to weeks to several months depending on the total intended duration of the plan.

MID TERM P.O.A.

TIME FRAME

This is the second phase and will follow the previous phase in timeline.

LONG TERM P.O.A. This is the third phase and will follow the mid term plan of action in timeline.

TIME FRAME



IDEA GENERATION


IDEA GENERATION

There is no a strict rule for idea creation, but since eureka moments are rare, its good to have our own triggers for idea generation.

A good research about a subject reflects a varied set of problems which needs to be handled and therefore, keeping in mind the self-capabilities, it is important to chart out the problems and prioritize them accordingly.


IDEA GENERATION

WORKSHEETC1 THE IDEA PAD what is it

intent

A template to generate ideas and decribe them in words and sketch formats for post discussion.

To generate as many ideas as possible that meet a certain criteria (if any) which can be decided prior.

focus

To vividly communicate an idea as an experience or scenario for evaluation.

tools

Designing Social Seva - social innovation trigger cards (optional)


IDEA GENERATION

WORKSHEETC1 THE IDEA PAD Title

Visual representation of the Idea

Details of the Idea


IDEA GENERATION

WORKSHEETC1’ EUREKA FACILITATOR These data will facilitate the process of idea generation prior to using WORKSHEET C1 What problem are we solving?

Who are effected by this problem?

Any resource constraints?

What SOCIAL factors are involved?

What CULTURAL factors are involved?

Any other points we need to focus on before we ideate?


IDEA GENERATION

Once the ideas are created, it is important to understand them completely with respect to our vision which is established prior to this. One of the easiest method is to create a action model which incorporates the ideas put in a orderly fashion to ensure effective implementation. The action model also helps in compiling all the probable data to identify the value propositions and the cost structures required for implementation. Alternatively, this action model can also be used to build a social business model, separately.


IDEA GENERATION

WORKSHEETC2 THE ACTION MODEL what is it

intent

focus

tools

A template for collaborating ideas into a tangible social action model format for implementation.

To lay down the different ideas, connect them with identified problems and plan the work process. To ensure that the ideas are feasible taking all the different factors like time and resources into consideration. Designing Social Seva - social innovation trigger cards (optional)


IDEA GENERATION

WORKSHEETC2 THE ACTION MODEL - T.A.M. Vision

Plan of Action SHORT TERM / MID TERM / LONG TERM Projected Timeframe

Key Activities

Key Stakeholders and Collaborators

Key Resources


IDEA GENERATION Title

Type of Intervention

Channels

Workshop Service Product Value Propositions Social Value

Value for beneficiaries

Impact measures

Cost Structure Key Expenditures

Benefactors

Revenue Model



IMPACT ASSESSMENT


IMPACT ASSESSMENT

Small impacts are big impacts. Every idea has the full potential of creating a humane change.

No matter how big or small an initiative is, it is one unique idea to create a social change and needs to respected and celebrated. Hence, it becomes quite tough to zero down to a generic impact assement process, however its important to study and understand how effective our initiative have really been and if we require any incremental or radical idea changes in an existing setup like an NGO for society care or an individual’s alone initiative to change-makers still in their idea stage.


IMPACT ASSESSMENT

WORKSHEETD1 SELF RANKING KIT what is it

intent

tools

A kit to self rank your organization or initiative based on basic criterions of a socially effective initiative. To self evaluate, understand the various highs and lows (things that worked and things that didn’t) and look for opportunities that need intervention. Interviews, general observation, mind mapping, critical evaluation of processes.


IMPACT ASSESSMENT

WORKSHEETD1 SELF RANKING KIT Impact

Criteria

Scale

Overall growth of the initiative in terms of its presence in the society and reaching out to the benefeciaries.

Organization Structure

How effective is your organization structure in achieving your targets and troubleshooting problems?

Empathy

Empathy among the organization internally and among the organization, benefactors and the beneficiaries.

Transparency

How transparent are you with your benefactors and benefeciaries? How well are ideas and visions communicated and shared?

Volunteer Management

Do the volunteers share the same sentiments as the decision makers? How well do you troubleshoot volunteering problems?

Public Awareness

How much is the general public aware about your initiatives and activities? Do people know about you?

Overall Impact

How will you grade yourself and the overall impact you have made in the society in terms of achieving your vision?

What do you rank?


IMPACT ASSESSMENT

WORKSHEETD1’ SELF CRITERION - SELF RANKING KIT Impact, that we are evaluating

Criteria to evaluate the impact

What was the target needed to be achieved?

What worked?

What didn’t work?

Opportunities for improvement

Date

What do you rank the impact as?


YOUR NOTES


YOUR NOTES



THE IDEA BANK


THE IDEA BANK

We are looking forward to creating a fertile-for-innovation civilization or ecosystem to celebrate the act of doing-things-together by co-creation among all stakeholders. This idea bank is focussed on exploring some of the opportunities and suggested solutions that we learnt during our study on how a social initiative can be made more effective to reach out to its benefeciaries, understand their existing resource stock rather than just the flow, and influence lives and society both locally and globally. These ideas are based on our case studies of different individuals and organizations doing social good with their own visions, methods and resources.


THE IDEA BANK What process did we follow? In our study, we went through the Understanding the Society Impact Assessment

Problem Ident tion Idea Generation

social design journey map (described in the ABOUT section) and designed some

criterias to evaluate the imapct the various doing-social-good individuals and organizations have on the society.

What are these ideas? More than ideas, these are basic idea triggers and our suggestions in form of methods or tools to facilitate the process of ideation for doing social good. Listed in the pages ahead are six main categories; these ideas come as our suggestions by design intervention into the existing systems of doing social good to create an ecosystem fertile for quality growth of social innovation initiatves.


THE IDEA BANK

Improving the organization structure

Learn from other organizations

An organization has to evolve continuously as it grows both in terms of ideas, quality of interactions and its impact on the society. Its therefor required that an organization designs and develops regularly with time.

Once a journey of an initiative is documented, it’s easier to lay down and study the different aspects like the positives and negatives of the journey vividly from different perspectives.

Its a good idea to understand the functioning and impact of other organizations in the field and learn from the pros and cons of their initiative.

Document your journey

Planning and schedule Having a vision and planning phases of implementation according to the same will give ample time to focus on each detail of the plan.

Un-focus groups All the stakeholders of a social initiative: volunteers, benefactors, benefeciaries and organizers can solve problems and discuss future goals together, collaboratively.

Six thinking hats Thinking using the six hats: Present facts, Generate ideas, Evaluate ideas, List drawbacks, Find alternatives and Summarize, one can direct thoughts towards creating effective ideas.

Like a banyan tree An organization needs to grow broader, generate new roots and again grow from the new roots as well, just like a banyan tree.

If I were you Its important to collect multiple perspectives on the same thing in order to understand the abilities and the disadvantages of an initiative. The different stakeholders can inter-change responsibilities and innovate together.


THE IDEA BANK

Building empathy

Trip to their home

A good initiave that is efficient and effective as well, needs to have a proper empathy being built among the benefactors and the organizers with the benefeciaries so as to innovate on solutions that can actually effect their quality of life.

Fly on the wall

An one-on-one discussion among the benefactors and the benefeciaries will allow the benefactors to connect at a much more intimate level.

Silently observe the activities, much more intimately.

What will you do with `1000? This study helps us to know the various perspectives and intent of people towards the change money can bring both in short-term and long-term.

Ethnographic interviews One needs to understand the different pain points and seek opportunities to influence the quality of life of the benefeciaries by studying their daily life, habits and lifestyle.

Storytelling Something narrated as a story helps the other person to grasp the feel and flow of events making us connect to the story teller and his/her experiences more precisely.

Voice, Vision, Vocational training Realizing the different potential of available resources, (human and others), sharing the vision of the initiative and communicating the different ways of implementing the same through vocational training.

There is not one standalone issue One has to understand that problems are not standalone and often have a very densely interconnected root structure. One needs to reach to the roots to solve the problem effectively.


THE IDEA BANK

Efficient volunteer management Problems are for good and it is important to have the vision of the organization effectively shared among all the members of the organization.

Volunteer registration campaign Organizations and individuals looking for volunteers can organize campaigns like road shows, on-spot registrations and public awareness workshops to communicate their plans and attact people to support them.

One-day volunteering People willing to volunteer often want not to just hear of an initiave but experience it as well. Its good to organize campaigns inviting one-day volunteering for first hand experiences, this also serves as a platform for empathy building among the different stakeholders of the initiative.

Volunteer of the month Although volunteering should ideally be a self-driven social effort, volunteers often aspire their work to be recognized and hence, appreciation as a recognition of good work, inspires the volunteer and all others in the social organization.

Unlocking the potential Its important to know the volunteers personally and learn their experiences in order to know their potential and guide that towards the right direction for the benefit of the initiative.

Crowd volunteering Encouraging group volunteering is low on pockets, high in efficiency and is fun, people enjoy doing things together.


THE IDEA BANK

Ensuring public awareness People are the most important focus for a social initiative, it’s important for them to hear, know, learn or appreciate the initiative. Ensuring public awareness helps in idea validation, generating resources and gain support through various means.

Social platform Using online platforms like Facebook, Twitter etc for publicly awaring about recent activities.

Exhibitions Exhibit the initiative work, display the journey, impact on society and future goals. This can also serve as fund and human resource building campaign.

Award shows The society knows to appreciate good work, organizing award shows and recognizing good work of people is one other way of inspiring people and also reaching the masses.

Activity camps Co-working activity camps with multiple social organizations and enthusiasts can be a good meeting ground.

Markets, online and offline If an initiative or an organization is based on improving the society through development of markets for your beneficiaries’ products, offline and online markets can be efficiently use to highlight the initiative, generate funds or crowd-collect ideas for effectiveness.

Promote others too Its healthy to promote other organizations those have been working well, you get inspired, acknowledge good initiatives and you develop opportunities to connect and get connected.

Open source idea bank Crowd collecting ideas (collecting ideas from anyone and everyone) helps in idea validation and connecting with the masses.


THE IDEA BANK

Maintaining transparency

Get data online

Trust and belief are individual choices, but its important to achieve the same by maintaining transparency.

Direct one-to-one help

Feedback of resource utilization and impact to the benefactors makes them aware of the effectiveness of the organization and generates a overall satisfaction.

Invite benefactors to directly engage in working for the beneficiaries through the different initiatives of the organization.

Help in form of resources Monetary help is not the only option. Encourage benefactors to help through material goods and volunteering for various initiatives of the organization.

Help Online campaign Web and app based services, online, can be effectively used for crowd-fund-raising, crowd-funded collection of resources and effective communication of activities.

Impact assessment Its important to assess the impact of the initiative or organization as a whole on the society and communicate it transparently to the public. One becomes confident of donating his or her services or resources with this transparency of impact and also helps in collaboratively solving issues with the public. .


THE IDEA BANK

Overall impact assessment There are various ways of assessing the impact on the society. We have already discussed one in worksheet D1, here are few more options that can be explored for the same.

Self-evaluation Self-driven ranking of the initiative or the organization with self-decided criterias to evaluate on.

Feedback mapping All the feedback received from various citizens of the society can be mapped and analyzed in order to figure out issues, points of appreciation and estimate overall impact.

Activity benefit mapping One needs to understand the different pain points and seek opportunities to influence the quality of life of the benefeciaries by studying their daily life, habits and lifestyle.

Storytelling Stories often say more than one can hear, storytelling sessions from the volunteers, benefactors and the beneficiaries can be used to anaylze the journey.

Dot voting Voting by volunteers on a regular basis will create a regular awareness of the journey and the impact.

Numbers are important Its not always easy to assess a qualitative data and hence collection of quantitative data often imparts a generic assessment, understandeable by all.

Zoom-in and zoom-out With a good documentation of the social journey on paper, photographs and videos, its easy to connect to the various events and activities carried out, and also map and understand the different issues generated by the other methods of impact assessment.


YOUR NOTES


YOUR NOTES


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