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crayola CORPORATE DESIGN MANUAL


CONTENTS

1. INTRODUCTION 2. CORPORATE IDENTITY LOGO COLORS FONTS 3. PRINTED MATERIAL LETTERHEAD ENVELOPE

BUSINESS CARD

4. ONLINE COMMUNICATION


INTRODUCTION


1. INTRODUCTION

This design manual was created to demonstrate the guidelines for the Crayola brand logo. It has been proven that the brand of a company is its most valued component, as it provides the backbone for the corporation. Customers value a brand that is both true to its origins and consistent with the time, as this creates the trust between consumer and company. If a company loses its brand, it runs the risk of losing its customers. Corporations must also differentiate themselves from other companies and brands, as we must stand out above the rest. The guide among the following pages will assist the company in remaining consisten with the Crayola brand and ensure that the correct image is projected.


CORPORATE IDENTITY


2. CORPORATE IDENTITY LOGO

The crayola logo should be used at a business level on all envelopes, letterheads, and business cards and for advertising purposes on all Crayola advertisements, posters, brochures, inserts, and products. Specific examples of how to use the logo are described on the following page.

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Whenever the logo is applied, the company name must always be accompanied by its image.

4 7/8�

2 in.

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2. CORPORATE IDENTITY LOGO

No maximum size is defined for the usage of the logo, however, to ensure clarity, the minimum length should be no less than .5�

2 in.

crayola 1.5 in.

crayola 1 in.

crayola .5 in.

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2. CORPORATE IDENTITY FONTS

The Crayola corporate font is “Da Streets.”

da streets abcdefghijklmnopqrstuvwxyz 1234567890,.:;-!/()?%*$


2. CORPORATE IDENTITY COLORS

The Crayola company colors are black, red, orange, yellow, green, blue, and purple applied in layers of varying transparency.

crayola R-0 G-0 B-0

R - 237 G - 27 B - 36

R - 243 G - 101 B -35

R - 254 G - 242 B-0

R - 58 G - 181 B - 74

R-0 G - 114 B - 187

R - 101 G - 45 B - 144

*The color of the logo’s font may be changed in instances of dark a background.

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ONLINE COMMUNICATION


4. ONLINE COMMUNICATION

LOGO On the homepage the logo should be placed at the top left corner. There should be at least 15 pixels of space surrounding it at all times. FONT Generic fonts Ariel, Ariel Italic, or Ariel Bold are to be used. COLORS The hexadecimal values of the Crayola online corporate colors are as follows:

=ECIB23

=F36422

=FDF100

=39B549

=0071BA

=642C90


PRINTED MATERIAL


3. PRINTED MATERIAL LETTERHEAD

The corporate letterhead must be simple.

Letterhead size: Standard letter (8.5” x 11”)

crayola

Crayola, LLC 1100 Church Lane Easton, PA 18044-0431 1(234)567-8910

Margins: Right: .5”; Left: .5” Top: .5”; Bottom: .5” Logo width: 2” Address: Century Gothic 8 pt.


3. PRINTED MATERIAL ENVELOPE

The Crayola corporate envelope must be clean and simple, following the letterhead style.

crayola

Crayola, LLC 1100 Church Lane Easton, PA 18044-0431 1(234)567-8910

Envelope size: 5 3/8” x 6 1/2” Margins: Top: .5”; Left: .5” Logo width: 1 7/8” Address: Century Gothic 10 pt.


3. PRINTED MATERIAL BUSINESS CARD

Business card size: 3.5” x 2”

crayola

Stan Smith Crayola, LLC 1100 Church Lane Easton, PA 18044-0431 1(234)567-8910

Margins: Left: .5”; Right .5” Top: .5”; Bottom: .5” Logo width: 2” Employee name: Century Gothic 12 pt. Contact: Century Gothic 12 pt. Crayola name: Da Streets 22.5 pt. Address: Century Gothic 12 pt.


Crayola - Brett Hart