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For any professional Logo Design company: Less is More "Simplicity is the ultimate sophistication." - Leonardo da Vinci

A business logo is the face of the company and brand. A simple logo design helps in building brand awareness and that in turn helps in building a relationship with consumers. Why choose a simple logo when there are so many designs and patterns that you can play with? Most creative professional logo design companies forget to bear in mind that cramming too many designs to make one logo design in a bid to make it unique can end up making it easily forgettable! In addition to that, it not only clutters the message but also makes it likely to lose relevance as the business evolves. Every professional logo design services while designing a custom logo should keep these aspects in mind. For brand advertising agencies to create a strong brand mark for numerous brands, simplicity is vital. Here are just a few reasons why: To make your logo memorable. A custom logo. A good logo is the one that people can recognize at first glance.McDonalds, Apple, and Nike- all have logos that you cannot miss! A simple, solid logo design is much easier to recognise and remember. When it comes to capturing the essence of a brand identity, simple trumps complexity every time. A simple logo is also a memorable logo. To make your logo almost eternal. While thinking about logo ideas this is yet another important point. Businesses evolve as they mature. This often happens in order to follow trends and adjust to the times. Though some logos may be tweaked slightly as the brand progresses, these changes should be kept minimal. Clean and simple logos are the easiest to make minor tweaks to while maintaining a recognizable brand. For example, Nike’s swoosh logo is perhaps the simplest logo. There is no need for the company to redesign it for next generation of customers. Professional logo design companies and professional logo service providers must learn from these examples. To make it fit absolutely anywhere!


Too often, Creative Branding Agencies and clients get so fixated on the logo itself that they forget about its application. In today’s world of marketing and advertising, logos need to work on a wide variety of applications like print and electronic medium. They might even be fabricated out of metal for a sign or embroidered on apparel. Designs that depend on lots of colours, gradients, fine lines or shadows will most likely break down and lose integrity. Along with working in monochrome as well as in colour, the design should work at small sizes without any loss of detail. To evoke your consumer’s emotions. When a logo is viewed, all the emotions that a brand elicits should come bubbling to the surface. If your logo is simplistic in design, this uniquely human marketing process will operate more efficiently. If a logo design is complicated, cognition will overpower emotion. To comprehend this point just introspects on the cognitive process that initiates when you see Mc Donald’s golden arch logo that protrudes out of the outlet, from a long distance on highway! To make it counterfeit-proof. When a logo design is comprised of only a few colours and details, it is less likely to be copied. If a logo is complicated, a few details can be changed and then the logo can be used by another brand. These changes can be subtle, thanks to the complexity of the design, and consumers may make decisions that favour your competitor, based on the reputation your brand has built for itself. Every professional design company and professional logo service providers are expected to weave these basics in their design. For example, no one can steal anything from Apple logo and Nike logo as there is just one symbol element and nothing else in these logos. In ConclusionWhen setting out to brand or rebrand a company, many brand advertising agencies have unrealistic expectations for what the logo will do for the company. They expect the logo to sum up everything in one symbol. They need to be reminded that the logo will live alongside the brand. Creating something that is truly unique and completely original is extremely difficult when there are millions of logos out there in the world. If you focus too much on creating something that is different, add unnecessary elements or effects, you’ll end up with a logo design that is over complicated and makes it evident that you’re trying too hard. There’s nothing less cool than trying to be cool. These are some of the tips and dos for professional logo design companies and professional logo design service providers and ones who provide custom logo ideas.


When it comes to creating a memorable custom logo design, less really is more.

For any professional Logo Design company: Less is More  

LogoHive is a branding service, specialized in Logos. Our creative Agency offers affordable services of graphic design, logo design, brand i...

For any professional Logo Design company: Less is More  

LogoHive is a branding service, specialized in Logos. Our creative Agency offers affordable services of graphic design, logo design, brand i...

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