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The 55th Annual Birmingham ADDY速 Awards

2013 WINNERS BOOK


DID YOU MAKE THE A-LIST?

THE CLUB Thursday, February 7th, 2013 7-8pm Cocktails . 8-9:30pm Dinner & Awards VINO 9:30pm After Party


BIRMINGHAM ADVERTISING FEDERATION BOARD MEMBERS, 2012-2013 PRESIDENT: Jason Lovoy, Infomedia PRESIDENT-ELECT: Crawford Miller, Centro IMMEDIATE PAST-PRESIDENT: Satina Richardson, Big Communications SECRETARY/TREASURER: Carolyn McRight, Intermark Group VICE PRESIDENT - ADDYs速: David McMath, Intermark Group VICE PRESIDENT - MEMBERSHIP: Luke Hall, Birmingham Advertising Kitchen, LLC VICE PRESIDENT - DIGITAL COMMUNICATIONS: Andrew Sims, Infomedia VICE PRESIDENT - PRINT COMMUNICATIONS: Samantha Gibbons, Cummings Creative Group VICE PRESIDENT - FUNDRAISING: Lizzie Yarbrough, Lewis Communications DIRECTOR - GOVERNMENT RELATIONS: Melanie McCraney, McCraney Communications DIRECTOR - JOB BANK: Ann Caperton Gillett, UAB Creative and Marketing DIRECTOR: STUDENT EDUCATION: W. Glenn Griffin, Ph.D., The University of Alabama DIRECTOR - PROFESSIONAL DEVELOPMENT: Brian Cauble, Appsolute Genius DIRECTOR - DIVERSITY: Libby Page, Intermark Group

4 . AAF-BIRMIMGHAM BOARD MEMBERS


LETTER FROM THE PRESIDENT Welcome to the A-List. The Birmingham chapter of the American Advertising Federation is pleased to present the 55th annual AAF Birmingham ADDY® awards. The field of entries and winners reflect a robust local advertising industry that is producing exceptional work for clients nationwide. All who have supported the ADDY awards this year through submitting entries, to judging, to serving on committees and through just being a player in this dynamic industry have earned recognition as A-List players. The ADDYs set the bar for creative excellence and we are privileged to recognize and honor the work and the people behind it.

Wikipedia defines A-list as a “term that alludes to major movie stars, or the most bankable in the Hollywood film industry.” Change the word Hollywood film to “advertising” and you will agree that this year’s gallery of nominees and winners lives up to that definition quite well. ADDY awards participants and honorees are turning out great work that clients bank on. Welcome to the A-List . Enjoy.

Jason Lovoy AAF Birmingham, President 2012/2013

PRESIDENT’S LETTER . 5


LETTER FROM VP - ADDYs® Hi everybody: With 488 entries—in almost as many mediums—this year’s ADDY® entries were impressive any way you look at them. And our judges looked at them in great detail. After which they told us that the creativity Birmingham has shown this past year is capable of standing with the best work done anywhere in America. Y’all are good. Thank you all for sharing your creative output with us and for making the 55th annual Birmingham Advertising ADDY® awards the best show yet. Keep pushing the envelope. Refuse to settle for “good enough”. And next year’s competition will be even better.

David McMath ADDY® Vice President 2012/2013

6 . VP OF ADDYS®’ LETTER


JUDGES Deb Morrison Morrison, a professor at the University of Oregon, teaches conceptual thinking, creativity and content, portfolio, mobile media, and Oregon’s Creative Strategist course emphasizing social responsibility and innovation. Her students have gone on to great careers around the world. She believes strong university programs should uphold the promise of developing intellect and talent for the creative industry. Her creative activity focuses on professional creativity, creative leadership, and talent development. She consults regularly for brands and issues in higher education, and on talent development strategies for agencies. Her books include, with the amazing Glenn Griffin, The Creative Process Illustrated: How Advertising’s Big Ideas are Born (2010) and Idea Industry: How to Crack the Advertising Career Code with Brett Robbs (2009). Morrison is a two-time winner of the SOJC Marshall Award for Innovative Teaching, named a Grandmaster of The Art Directors Club in New York, and served on the board of The One Club for Art + Copy for two terms. She’s spoken at SXSW, HOW Design Conference, and various professional venues focused on creativity and talent. Her mantra: Let’s Do This. She lives in Eugene with a dashing photojournalist husband and has three sons, all wonderful. Life is good.

“Great work in tough categories…” Deborah Morrison Doug Pedersen Doug is a graduate of the University of Texas in Austin. Though he loved Texas, he hated the heat and left in search of cooler climates. Thus he spent nine years in Charlotte, NC at the highly awarded Loeffler Ketchum Mountjoy. Then it was on to stints at Crispin Porter + Bogusky in Miami and Carmichael Lynch in Minneapolis. Currently he works as a freelance art director/creative director. Over the course of his 12+ years in advertising he has had the fortune to produce advertising campaigns for Volkswagen, Harley-Davidson, Subaru, Outward Bound, Schutt Sports, Redfeather Snowshoes, Burger King, Miller Lite, North Carolina Tourism and a long list of others. Though advertising keeps him pretty busy Doug still finds time to take in more than his fair share of movies and music and whenever possible dabbles in creating his own art and illustrations.

“…nice to see several top notch fully integrated efforts.” Doug Pederson Matthew Barber Matthew Barber is an associate creative director with experience across media on brands like Sonic, Cracker Barrel, Crate & Barrel, Heineken, Autolite, and The History Channel. He currently lives in Chicago where he works at Havas Worldwide and spends his free time sampling the city’s wide variety of pork products and crafting the occasional short autobiography. “…it was inspiring to see good ideas leading the way.” Matt Barber

Deb

Doug

Matthew

JUDGES . 7


THE 2012-2013 ADDY速 AWARDS WOULD NOT HAVE HAPPENED WITHOUT COUNTLESS HOURS GIVEN BY THESE AMAZING PEOPLE:

8 . SPECIAL THANKS

Jason Lovoy

Lizzie Yarbrough

Kristi Austin

David McMath

Andrew Sims

Bryan Talkish

Carolyn McRight

Samantha Gibbons

Shannan Easter

Crawford Miller

Glenn Griffin, Ph.D.

Libby Page

Satina Richardson

Kristi Sasser

Melanie McCraney

Dawn Taylor

Leigh Ann Motley

Ann Caperton Gillett


TABLE OF CONTENTS AAF-Birmingham 2012-2013 Board of Directors

4

Non-Traditional Advertising

27

Letter from the President, Jason Lovoy

5

Consumer or Trade Publication

28

Letter from the VP - ADDYs速, David McMath

6

Digital Advertising

33

Judges

7

Radio

35

Special Thanks

8

Integrated Campaigns

36

Best of Show

10

Advertising for the Arts & Sciences

39

Industry Leaders

14

Public Service

40

Sales Promotion

16

Elements of Advertising

42

Collateral Material

19

Student Winners

53

Direct Marketing

25

Sponsors

57

Out-of-Home

26

Index

59

TABLE OF CONTENTS . 9


CLASSIC TRADITIONS, INC. PRESENTS:

BEST OF SHOW

Gold ADDY速 Award Entrant: Big Communications Category: Integrated Campaigns, Consumer, Regional / National Advertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Campaign Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Mark Ervin, Sr. Copywriter Matt Harris, Sr. Art Director Ryan Brown, Art Director Jeremy Burgess, Copywriter Brian Curtin, Motion Design Director Niki Lim, Account Executive Blake Hicks, Web Developer Kammie Avant, Interactive Producer

10 . BEST OF SHOW


JUDGES SPECIAL AWARD

Gold ADDY速 Award Entrant: Big Communications Category: Sales Promotion, Audio/Visual Sales Presentation Advertiser: Jacksonville State University Title: Jacksonville State Institute For Research & Collaboration Video Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jordan Sowards, Sr. Copywriter Blake Hicks, Editor/Art Director Libby Romano, Account Executive

BEST OF SHOW . 11


CENTRO PRESENTS:

DIGITAL BEST OF SHOW

Gold ADDY速 Award Entrant: Big Communications Category: Elements of Advertising, Digital Creative Technology, GPS & Location Technology Advertiser: Birmingham Convention & Visitors Bureau Title: Birmingham Convention & Visitors Bureau IN App Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jeremy Burgess, Copywriter Jordan Sowards, Sr. Copywriter Ryan Brown, Art Director Kinetic, Programer

12 . BEST OF SHOW


LYNSEY WEATHERSPOON PHOTOGRAPHY PRESENTS:

STUDENT BEST OF SHOW NON TRADITIONAL, CAMPAIGN Award:

Student Silver ADDY速 Award

Entrants: Category: Advertiser: Title: Credits:

Daniel Twieg, UAB Amy Clark, UAB Tammy Watson, UAB Empress Searight, UAB Student Non-Traditional Advertising, Campaign University of Alabama at Birmingham Sloss Rebranding Campaign Daniel Twieg, Graphic Designer Amy Clark, Graphic Designer Tammy Watson, Graphic Designer Empress Searight, Graphic Designer

BEST OF SHOW . 13


INDUSTRY LEADERS THE SIMPLE BOOTH PRESENTS:

ART DIRECTOR/DESIGNER OF THE YEAR Ryan Brown BIG Communications

HIGHLANDS DIGITAL MEDIA PRESENTS:

WEB DESIGNER OF THE YEAR Shannon Harris BIG Communications

ACCUPRINT PRESENTS:

PHOTOGRAPHER OF THE YEAR Jeff Williams Constellation ImageWorks

14 . INDUSTRY LEADERS


INDUSTRY LEADERS RUSH WINES PRESENTS:

COPYWRITER OF THE YEAR Stephen Curry Lewis Communications

NEW SOUTH RESEARCH PRESENTS:

CREATIVE DIRECTOR OF THE YEAR Aaron Gresham BIG Communications

INDUSTRY LEADERS . 15


SALES PROMOTION PACKAGING

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Scout Branding Sales Promotion, Packaging, Single Unit WineBottleGlasses.com Wine Bottle Glasses Packaging Paul Crawford, Creative Director/Art Director/Writer

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Sales Promotion, Packaging, Campaign Royal Cup Coffee Royal Cup Packaging Design John Montgomery, President Ford Wiles, Chief Creative Officer Mark Ervin, Sr. Copywriter Aaron Gresham, Creative Director Ryan Brown, Art Director Julie Ward, Account Executive

16. SALES PROMOTION, PACKAGING


SALES PROMOTION

AUDIO / VIDEO SALES PRESENTATION Award: Gold ADDY速 Award Entrant: Darden | Tatum Category: Sales Promotion, Audio/Visual Sales Presentation Advertiser: Tandus Flooring Title: Powerbond Believer Video - Mary Beth Credits: Travis Tatum, Creative Director/Designer Wendy Tatum, Associate Creative Director/Copywriter Geoff Knight, Photographer Caroline Morris, Designer Boutwell Studios/Lane McGiboney, Audio Editor Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Sales Promotion, Audio/Visual Sales Presentation Jacksonville State University Jacksonville State Institute For Research & Collaboration Video John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jordan Sowards, Sr. Copywriter Blake Hicks, Editor/Art Director Libby Romano, Account Executive

SALES PROMOTION, AUDIO / VIDEO SALES PRESENTATION . 17


SALES PROMOTION

AUDIO / VIDEO SALES PRESENTATION

18 . SALES PROMOTION, AUDIO / VIDEO SALES PRESENTATION

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

o2ideas Sales Promotion, Audio/Visual Sales Presentation Honda Manufacturing of Indiana Honda - Born to Create Great Ian David, Creative Director Shawn Wideman, Art DIrector Jeff Steinborn, Director Jason Lyons, Editor FiveStone Studios, Post Production Tara Ehrenberger, Sr. Account Executive Bill Todd, Account Director

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Darden | Tatum Sales Promotion, Audio/Visual Sales Presentation Tandus Flooring Powerbond Believer Video - Gaelynn Travis Tatum, Creative Director/Designer Wendy Tatum, Associate Creative Director/Copywriter Geoff Knight, Photographer Boutwell Studios/Lane McGiboney, Audio Editor

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Darden | Tatum Sales Promotion, Audio/Visual Sales Presentation Tandus Flooring Powerbond Believer Video - Irene Travis Tatum, Creative Director/Art Director Wendy Tatum, Associate Creative Director/Copywriter Caroline Morris, Designer Boutwell Studios/Lane McGiboney, Audio Editor


COLLATERAL MATERIAL BROCHURE

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Collateral Material, Brochure, Less Than Four-Color Alabama Seafood Marketing Commission Alabama Seafood Marketing Commission Brochure John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Ryan Brown, Art Director Jeremy Burgess, Copywriter Matt Harris, Sr. Art Director Mark Ervin, Sr. Copywriter Donna Brown Little, Creative Services Manager - Production Niki Lim, Account Executive Birmingham Printing and Publishing, Printer

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Collateral Material, Brochure, Four-Color Cooper Green Mercy Hospital Cooper Green Mercy Hospital 40th Anniversary Brochure John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Ryan Brown, Art Director Jeremy Burgess, Copywriter Donna Brown Little, Creative Services Manager - Production Satina Richardson, Account Executive Birmingham Printing and Publishing, Printing

COLLATRAL MATERIAL, BROCHURE . 19


COLLATERAL MATERIAL BROCHURE

20 . COLLATRAL MATERIAL, BROCHURE

Award: Entrant: Category: Advertiser: Title: Credits:

Silver ADDY速 Award

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Collateral Material, Brochure, Four Color University Of Montevallo University Of Montevallo Brochure John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Aaron Gresham, Art Director Jordan Sowards, Sr. Copywriter Mark Ervin, Sr. Copywriter Donna Brown Little, Creative Services Manager - Production Libby Romano, Account Executive Birmingham Printing and Publishing, Printer

Big Communications Collateral Material, Brochure, Four Color Birmingham Convention & Visitors Bureau Birmingham Convention & Visitors Bureau IN Guide John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Ryan Brown, Art Director Taylor Evans, Art Director Jeremy Burgess, Copywriter Donna Brown Little, Creative Services Manager - Production Danielle Kimbrough, Account Executive Commercial Printing, Printing


COLLATERAL MATERIAL PUBLICATION DESIGN

Award: Gold ADDY速 Award Entrant: Big Communications Category: Collateral Material, Publication Design Series Advertiser: Birmingham Magazine Title: Birmingham Magazine - Covers Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Shannon Harris, Art Director Jordan Sowards, Sr. Copywriter Jason Wallis, Jason Wallis Photography Wes Frazer, Wes Frazer Photography Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Collateral Material, Publication Design Series Birmingham Magazine Birmingham Magazine - Features John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Shannon Harris, Art Director Jordan Sowards, Sr. Copywriter Jason Wallis, Jason Wallis Photography Wes Frazer, Wes Frazer Photography

COLLATERAL MATERIAL, PUBLICATION DESIGN . 21


COLLATERAL MATERIAL POSTER

Award: Entrant: Category: Advertiser: Title: Credits:

22 . COLLATERAL MATERIAL, POSTER

Silver ADDY® Award Lewis Communications Collateral Material, Poster, Single BBA & Alagasco Alagasco – Sidewalk Moving Film Festival Poster Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Jason Bickell, Sr. Art Director/Designer Drew Hughes, Illustrator Roy Burns, Design Director

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Collateral Material, Poster, Single Good People Brewing Company Good People Brewing Company – Mumbai Rye Poster Spencer Till, Executive Creative Director Roy Burns, Design Director/Designer Drew Hughes, Designer/Illustrator Carlton Wood, Account Supervisor

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Collateral Material, Poster Campaign Good People Brewing Company Good People Brewing Company – Mumbai Rye & Fatso Posters Spencer Till, Executive Creative Director Roy Burns, Design Director/Designer Drew Hughes, Designer/Illustrator Carlton Wood, Account Supervisor Andy Cargile, Mechanical Artist


COLLATERAL MATERIAL SPECIAL EVENT MATERIAL

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Reflex Blu Collateral Material, Special Event Material, Invitation Books-a-Million BAM KAM Castle Joey Graddy, Creative Director Hayley England, Sr. Art Director Rusty Sharman, Sr. Art Director Tiffany Young, Account Executive James Fifer, Production and Printing Kevin Coles, Production John John Dunn, Production

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Reflex Blu Collateral Material, Special Event Material, Campaign Books-a-Million BAM KAM Castle Joey Graddy, Creative Director Haley England, Sr. Art Director Rusty Sharman, Sr. Art Director James Fifer, Production and Printing Kevin Coles, Production Tiffany Young, Account Executive

Award: Entrant: Category: Advertiser: Title: Credits:

Silver ADDY速 Award

Books-A-Million / Kids-A-Million Grand Opening / Media Kit

Scout Branding Collateral Material, Special Event Material, Card Balch & Bingham Attorneys Law Firm Christmas Card Paul Crawford, Creative Director Koral Dean, Designer Ryan Gernenz, Associate Creative Director COLLATERAL MATERIAL, SPECIAL EVENT MATERIAL . 23


COLLATERAL MATERIAL SPECIAL EVENT MATERIAL

24 . COLLATERAL MATERIAL, SPECIAL EVENT MATERIAL

Award: Entrant: Category: Advertiser: Title: Credits:

Silver ADDY速 Award

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Reflex Blu Collateral Material, Special Event Material, Campaign Books-a-Million BAM KAM Go Joey Graddy, Creative Director Hayley England, Sr. Art Director Tiffany Young, Account Executive

Big Communications Collateral Material, Special Event Material, Campaign Jones Valley Teaching Farm Jones Valley Teaching Farm Special Event Collateral John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Jordan Sowards, Sr. Copywriter Donna Brown Little, Creative Services Manager - Production Niki Lim, Account Executive Communication Arts, Printing


DIRECT MARKETING SPECIALTY ADVERTISING

Award: Gold ADDY速 Award Entrant: Big Communications Category: Direct Marketing, Specialty Advertising, Apparel Advertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Apparel Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Niki Lim, Account Executive Billy Reid, Designer

DIRECT MARKETING, SPECIALTY ADVERTISING . 25


OUT-OF-HOME CAMPAIGN

26 . OUT-OF-HOME, CAMPAIGN

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Intermark Group Out-of-Home, Campaign University Of Alabama, SupeStore Balls Keith Otter, Chief Creative Officer Noah Williams, Art Director Jason Corbin, Copywriter


NON-TRADITIONAL ADVERTISING CAMPAIGN

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Non-Traditional Advertising, Campaign Alabama Seafood Marketing Commission Alabama Seafood Marketing Commission Post Cards John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Jordan Sowards, Sr. Copywriter Donna Brown Little, Creative Services Manager - Production Niki Lim, Account Executive Communication Arts, Printing

NON-TRADITIONAL ADVERTISING, CAMPAIGN . 27


CONSUMER OR TRADE PUBLICATION FULL PAGE

28 . CONSUMER OR TRADE PUBLICATION, FULL PAGE

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Consumer or Trade Publication, Full Page, Four-Color Tiffin Motorhomes Tiffin Motorhomes – “Symphony” Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Associate Creative Director Jason Bickell, Sr. Art Director Leigh Ann Motley, Production Director Val Holman, Account Supervisor Andy Cargile, Retoucher/Production Artist Sarah Hefner, Account Manager

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Consumer or Trade Publication, Full Page, Four-Color Tiffin Motorhomes Tiffin Motorhomes – “Crickets” Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Associate Creative Director Jason Bickell, Sr. Art Director Leigh Ann Motley, Production Director Val Holman, Account Supervisor Sarah Hefner, Account Manager Andy Cargile, Retoucher/Production Artist


CONSUMER OR TRADE PUBLICATION FULL PAGE / SPREAD

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Consumer or Trade Publication, Full Page, Four-Color Tiffin Motorhomes Tiffin Motorhomes – “Sick Day” Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Associate Creative Director Jason Bickell, Sr. Art Director Andy Cargile, Retoucher/Mechanical Artist Leigh Ann Motley, Production Director Val Holman, Account Supervisor Sarah Hefner, Account Manager

Award:

Gold ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Consumer or Trade Publication, Spread, Multiple Page or Insert, Four-Color Tiffin Motorhomes Tiffin Motorhomes – “America” Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Ryan Gernenz, Associate Creative Director Jason Bickell, Sr. Art Director Andy Cargile, Retoucher/Mechanical Artist Leigh Ann Motley, Production Director Val Holman, Account Supervisor Sarah Hefner, Account Manager Jeff Williams/Constellation ImageWorks, Photographer

CONSUMER OR TRADE PUBLICATION, FULL PAGE/SPREAD . 29


CONSUMER OR TRADE PUBLICATION CAMPAIGN

Award:

Gold ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Consumer or Trade Publication, Campaign, Four-Color Bogue’s Bogue’s Restaurant – Campaign #2 Spencer Till, Executive Creative Director/Art Director Stephen Curry, Creative Director/Copywriter Jeff Williams/Constellation ImageWorks, Photographer Leigh Ann Motley, Production Director Benjamin Fine, Production Manager Carlton Wood, Account Supervisor John Pope, Photographer

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Consumer or Trade Publication, Campaign, Four-Color Tiffin Motorhomes Tiffin Motorhomes – “Tickets” Campaign Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Associate Creative Director Jason Bickell, Sr. Art Director Andy Cargile, Retoucher/Production Artist Val Holman, Account Supervisor Sarah Hefner, Account Manager Leigh Ann Motley, Production Director

CONSUMER OR TRADE PUBLICATION, CAMPAIGN . 30


CONSUMER OR TRADE PUBLICATION CAMPAIGN

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Consumer or Trade Publication, Campaign, Four-Color Bogue’s Bogue’s Restaurant – Campaign #1 Spencer Till, Executive Creative Director/ Art Director/Copywriter Stephen Curry, Creative Director/Copywriter Jeff Williams/Constellation ImageWorks, Photographer Leigh Ann Motley, Production Director Benjamin Fine, Production Manager Carlton Wood, Account Supervisor

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Consumer or Trade Publication, Campaign, Four-Color Alabama Seafood Marketing Commission Alabama Seafood Marketing Commission Print John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Mark Ervin, Sr. Copywriter Jordan Sowards, Sr. Copywriter Wes Frazer, Wes Frazer Photography Jason Wallis, Jason Wallis Photography

CONSUMER OR TRADE PUBLICATION, CAMPAIGN . 31


CONSUMER OR TRADE PUBLICATION CAMPAIGN

GETTING TO KNOW YOUR BUSINESS, NOT JUST YOUR BILLING ADDRESS. johnstonbarton.com IN ACCORDANCE WITH ALABAMA STATE BAR REQUIREMENTS, NO REPRESENTATION IS MADE THAT THE QUALITY OF THE LEGAL SERVICES TO BE PERFORMED IS GREATER THAN THE QUALITY OF LEGAL SERVICES PERFORMED BY OTHER LAWYERS. ARPC 7.2(E)

LET’S TALK. NO CHARGE. HOW VERY UN-LAW-FIRM OF US. johnstonbarton.com IN ACCORDANCE WITH ALABAMA STATE BAR REQUIREMENTS, NO REPRESENTATION IS MADE THAT THE QUALITY OF THE LEGAL SERVICES TO BE PERFORMED IS GREATER THAN THE QUALITY OF LEGAL SERVICES PERFORMED BY OTHER LAWYERS. ARPC 7.2(E)

GETTING TO KNOW YOUR BUSINESS, NOT JUST YOUR BILLING ADDRESS. FEWER PARTNERS. MORE PARTNERSHIPS. johnstonbarton.com

IN ACCORDANCE WITH ALABAMA STATE BAR REQUIREMENTS, NO REPRESENTATION IS MADE THAT THE QUALITY OF THE LEGAL SERVICES TO BE PERFORMED IS GREATER THAN THE QUALITY OF LEGAL SERVICES PERFORMED BY OTHER LAWYERS. ARPC 7.2(E)

32 . CONSUMER OR TRADE PUBLICATION, CAMPAIGN johnstonbarton.com IN ACCORDANCE WITH ALABAMA STATE BAR REQUIREMENTS, NO REPRESENTATION IS MADE THAT THE QUALITY OF THE LEGAL SERVICES TO BE PERFORMED IS GREATER THAN THE QUALITY OF LEGAL SERVICES PERFORMED BY OTHER LAWYERS. ARPC 7.2(E)

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Consumer or Trade Publication, Campaign, Color (Any Color Other Than Black) Stony Brook Children’s Hospital Stony Brook Children’s – Brand Campaign Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Ryan Gernenz, Associate Creative Director/Art Director Jason Wallis, Photographer Andy Cargile, Retoucher/Mechanical Artist Leigh Ann Motley, Production Director

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Consumer or Trade Publication, Campaign, Color (Any Color Other Than Black) Johnston Barton Johnston Barton Campaign John Montgomery, President Ford Wiles, Chief Creative Officer Mark Ervin, Sr. Copywriter Aaron Gresham, Creative Director Libby Romano, Account Executive


DIGITAL ADVERTISING WEBSITE

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Digital Advertising, Websites, Consumer Services Brookwood Medical Center Brookwood Medical Center Web John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Shannon Harris, Art Director Jordan Sowards, Sr. Copywriter Blake Hicks, Developer Randy Anderson, Developer Kammie Avant, Internet Producer Julie Ward, Account Executive

Award:

Gold ADDY速 Award

Entrant: Big Communications Category: Digital Advertising, Websites, Consumer Services Advertiser: Birmingham Convention & Visitors Bureau Title: Birmingham Convention & Visitors Bureau 50th Web Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jordan Sowards, Sr. Copywriter Blake Hicks, Web Developer Dan Gavin, Web Developer Danielle Kimbrough, Account Executive

DIGITAL ADVERTISING, WEBSITE . 33


DIGITAL ADVERTISING

WEBSITE / ADVERTISING & PROMOTION Award: eatalabamaseafood.com

Silver ADDY速 Award

Entrant: Big Communications Category: Digital Advertising, Websites, Consumer Services Advertiser: Alabama Seafood Marketing Commission Title: Alabama Seafood Marketing Commission Web Credits: John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Mark Ervin, Sr. Copywriter Jeremy Burgess, Copywriter Ryan Brown, Art Director Blake Hicks, Web Developer Kammie Avant, Internet Producer Niki Lim, Account Executive Taylor Evans, Art Director Award:

Silver ADDY速 Award

Entrant: Luckie & Co. Advertiser: Vanderbilt University Athletics Title: Vanderbilt - Blocked Shot Credits: Dane Yankowich, Jr. Digital Art Director Rich Guglielmo, Associate Creative Director/ Art Director Andy Odum, Associate Creative Director/ Copywriter Brad White, Chief Creative Officer James Wallace, Developer

34 . DIGITAL ADVERTISING, WEBSITE / ADVERTISING & PROMOTION


RADIO

REGIONAL / NATIONAL CAMPAIGN Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Martin Retail Group Radio, Regional / National Campaign Allstate “Bike Rack” “Wire Fence” “UFO” Tim Best, Creative Director/Writer Lynn Newton, Writer Boyd Kaiser, Account Director Chris Richardson, Account Supervisor Anne Marie Plyant, Account Executive

RADIO, REGIONAL/NATIONAL CAMPAIGN . 35


INTEGRATED CAMPAIGNS CONSUMER/LOCAL

Award:

Silver ADDY® Award

Entrant: Lewis Communications Category: Integrated Campaigns, Consumer/Local Advertiser: Crestline Bagel Company Title: Crestline Bagel Company – Identity Campaign Credits: David Blumberg, Art Director/Sr. Designer

36 . INTEGRATED CAMPAIGNS, CONSUMER/LOCAL


INTEGRATED CAMPAIGNS CONSUMER REGIONAL/NATIONAL

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Integrated Campaigns, Consumer, Regional / National Birmingham Convention & Visitors Bureau Birmingham Convention & Visitors Bureau 50th Campaign John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Donna Brown Little, Creative Services Manager - Production Danielle Kimbrough, Account Executive Phoenix Promotional Products, T-Shirt Printer

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Integrated Campaigns, Consumer, Regional / National Alabama Seafood Marketing Commission Alabama Seafood Marketing Commission Campaign John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Mark Ervin, Sr. Copywriter Matt Harris, Sr. Art Director Ryan Brown, Art Director Jeremy Burgess, Copywriter Brian Curtin, Motion Design Director Niki Lim, Account Executive Blake Hicks, Web Developer Kammie Avant, Interactive Producer

INTEGRATED CAMPAIGNS, CONSUMER REGIONAL / NATIONAL . 37


INTEGRATED CAMPAIGNS CONSUMER REGIONAL/NATIONAL

Award:

Silver ADDY® Award

Entrant: Lewis Communications Category: Integrated Campaigns, Consumer, Regional / National Advertiser: Tiffin Motorhomes Title: Tiffin Motorhomes – 2013 Integrated Campaign Credits: Spencer Till, Executive Creative Director Stephen Curry, Creative Director/Copywriter Roy Burns, Design Director/Art Director/Designer Leigh Ann Motley, Production Director Jared Lyvers, IT Director Matt Cross, Developer Benjamin Fine, Production Manager Val Holman, Account Supervisor Sarah Hefner, Account Manager Jason Bickell, Sr. Art Director Kathy Oldham, Sr. Writer Jeff Williams/Constellation ImageWorks, Photographer

38 . INTEGRATED CAMPAIGNS, CONSUMER REGIONAL / NATIONAL


ADVERTISING FOR THE ARTS & SCIENCES NON-TRADITIONAL

Award:

Silver ADDY速 Award

Entrant: Intermark Group Category: Advertising for the Arts and Sciences, Non-Traditional Advertiser: Red Mountain Theatre Company Title: Yellow Umbrellas Credits: Keith Otter, Chief Creative Officer Jeff York, Group Creative Director Jenny Burrows, Art Director Cedrick Bearss, Copywriter Genna Price, Account Supervisor Becci Heart, Director of Public Relations

ADVERTISING FOR THE ARTS & SCIENCES, NON-TRADITIONAL . 39


PUBLIC SERVICE POSTER

40 . PUBLIC SERVICE, COLLATERAL

Award:

Silver ADDY® Award

1. Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Public Service, Collateral, Poster AIGA | the professional association for design AIGA Design for Good Poster – Alabama Department of Public Health Roy Burns, Design Director Drew Hughes, Art Director/Designer/Illustrator Kathy Oldham, Sr. Writer


PUBLIC SERVICE INTEGRATED CAMPAIGN

Award:

Gold ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Public Service, Integrated Campaign AIGA | the professional association for design/ American Red Cross AIGA Design for Good Poster Campaign – American Red Cross Roy Burns, Art Director/Designer/Copywriter Kathy Oldham, Sr. Writer

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Public Service, Integrated Campaign Care For Aids Care For Aids Campaign David Blumberg, Sr. Art Director/Sr. Designer Bob Miller, Photographer

PUBLIC SERVICE, INTEGRATED CAMPAIGN . 41


ELEMENTS OF ADVERTISING COPYWRITING

42 . ELEMENTS OF ADVERTISING, COPYWRITING

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Elements of Advertising, Copywriting University Of Alabama Seafood Marketing Commission Mark Ervin, Copywriting John Montgomery, President Ford Wiles, Chief Creative Officer Mark Ervin, Sr. Copywriter


ELEMENTS OF ADVERTISING LOGO

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Elements of Advertising, Visual, Logo Birmingham Convention & Visitors Bureau Birmingham Convention & Visitors Bureau 50th Logo John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Danielle Kimbrough, Account Executive

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Elements of Advertising, Visual, Logo Donaldson Landscaping Donaldson Landscaping John Montgomery, President Ford Wiles, Chief Creative Officer

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Elements of Advertising, Visual, Logo The Gulf The Gulf Restaurant Logo John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Niki Lim, Account Executive

50TH ANNIVERSARY OF THE CIVIL RIGHTS MOVEMENT

ELEMENTS OF ADVERTISING, VISUAL . 43


ELEMENTS OF ADVERTISING LOGO

JONES VALLEY TEACHING FARM

PETE PRITCHAR D ARCH I TECTS 44 . ELEMENTS OF ADVERTISING, VISUAL

ALABAMA GULF SEAFOOD

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Elements of Advertising, Visual, Logo Jones Valley Teaching Farm Jones Valley Teaching Farm Logo John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Jordan Sowards, Sr. Copywriter Niki Lim, Account Executive

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Elements of Advertising, Visual, Logo Alabama Seafood Marketing Commission Alabama Seafood Marketing Commission Logo John Montgomery, President Ford Wiles, Chief Creative Officer Matt Harris, Sr. Art Director Niki Lim, Account Executive

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Elements of Advertising, Visual, Logo King Clean Logo King Clean – Identity David Blumberg, Art Director/Sr. Designer

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Darden | Tatum Elements of Advertising, Visual, Logo Pete Pritchard Architects Pete Pritchard Architects - Logo Travis Tatum, Creative Director/Designer


ELEMENTS OF ADVERTISING SINGLE ILLUSTRATION

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Elements of Advertising, Visual, Single Illustration Good People Brewing Company Good People Brewing Company – Mumbai Rye Illustration Spencer Till, Executive Creative Director Roy Burns, Design Director/Designer Drew Hughes, Designer/Illustrator Carlton Wood, Account Supervisor

ELEMENTS OF ADVERTISING, VISUAL . 45


ELEMENTS OF ADVERTISING COLOR PHOTOGRAPHY

46 . ELEMENTS OF ADVERTISING, VISUAL

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Elements of Advertising, Visual, Color Photography The WellHouse The WellHouse – “Intimidation” Portrait Jeff Williams/Constellation ImageWorks, Photographer Benjamin Fine, Production Manager Jason Bickell, Sr. Art Director Spencer Till, Executive Creative Director Leigh Ann Motley, Account Manager

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Liesa Cole Photography Elements of Advertising, Visual, Color Photography B-Metro Magazine Wild Style 1 Tony Rodio, Producer Mary Beth Wetzel, Photo Stylist

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Liesa Cole Photography Elements of Advertising, Visual, Color Photography Omni Studio submerged Tony Rodio, Producer


ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Lewis Communications Elements of Advertising, Visual, Photography Campaign Bogue’s Restaurant Bogue’s Restaurant – Photography Jeff Williams/Constellation ImageWorks, Photographer Spencer Till, Executive Creative Director/Art Director Carlton Wood, Account Supervisor Benjamin Fine, Production Manager Stephen Curry, Creative Director

Award:

Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Liesa Cole Photography Elements of Advertising, Visual, Photography Campaign Omni Studio Submerged Series Tony Rodio, Producer

ELEMENTS OF ADVERTISING, VISUAL . 47


ELEMENTS OF ADVERTISING PHOTOGRAPHY CAMPAIGN

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Liesa Cole Photography Elements of Advertising, Visual, Photography Campaign South Magazine Raw & Refined Tony Rodio, Photo Producer Libbie Summers, Producer/Stylist

Award:

Silver ADDY速 Award

Entrant: Liesa Cole Photography Category: Elements of Advertising, Visual, Photography Campaign Advertiser: South Magazine Title: Raw & Refined 2 Credits: Tony Rodio, Photo Producer Libbie Summers, Producer/Stylist

48 . ELEMENTS OF ADVERTISING, VISUAL


ELEMENTS OF ADVERTISING CINEMATOGRAPHY

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Six Foot Five Elements of Advertising, Visual, Cinematography Alabama Gulf Seafood Alabama Seafood Jason Wallis, Director Ford Wiles, Creative Director Brian Curtin, Editor

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Six Foot Five Elements of Advertising, Visual, Cinematography Alabama Gulf Seafood Crab - Alabama Seafood Jason Wallis, Director Ford Wiles, Creative Director Lisa Harris, Producer Brian Curtin, Editor

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Six Foot Five Elements of Advertising, Visual, Cinematography Alabama Gulf Seafood Fishing - Alabama Seafood Jason Wallis, Director Lisa Harris, Producer Ford Wiles, Creative Director Brian Curtin, Editor

ELEMENTS OF ADVERTISING, VISUAL . 49


ELEMENTS OF ADVERTISING CINEMATOGRAPHY

50 . ELEMENTS OF ADVERTISING, VISUAL

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Six Foot Five Elements of Advertising, Visual, Cinematography Alabama Gulf Seafood Oyster - Alabama Seafood Jason Wallis, Director Ford Wiles, Creative Director Lisa Harris, Producer Brian Curtin, Editor

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Six Foot Five Elements of Advertising, Visual, Cinematography Alabama Gulf Seafood Shrimp - Alabama Seafood Jason Wallis, Director Lisa Harris, Producer Ford Wiles, Creative Director Brian Curtin, Editor

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Luckie & Co. Elements of Advertising, Visual, Cinematography Vanderbilt University Athletics Vanderbilt Player Brad White, Chief Creative Officer Rich Guglielmo, Associate Creative Director Phil Dillon, Director/Producer Ryan Smith, Director, Pogo Pictures Michael LaGattuta, Producer


ELEMENTS OF ADVERTISING

INTERFACE & NAVIGATION / RESPONSIVE DESIGN

eatalabamaseafood.com

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Elements of Advertising, Digital Creative Technology, Interface & Navigation Birmingham Convention & Visitors Bureau Birmingham Convention & Visitors Bureau IN App John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jeremy Burgess, Copywriter Jordan Sowards, Sr. Copywriter Ryan Brown, Art Director Kinetic, Programer

Award:

Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Elements of Advertising, Digital Creative Technology, Responsive Design Alabama Seafood Marketing Commission Alabama Seafood Marketing Commission Web John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Matt Harris, Sr. Art Director Mark Ervin, Sr. Copywriter Jeremy Burgess, Copywriter Ryan Brown, Art Director Blake Hicks, Web Developer Kammie Avant, Interactive Producer Niki Lim, Account Executive Taylor Evans, Art Director

ELEMENTS OF ADVERTISING, DIGITAL CREATIVE TECHNOLOGY . 51


ELEMENTS OF ADVERTISING GPS & LOCATION TECHNOLOGY

52 . ELEMENTS OF ADVERTISING, DIGITAL CREATIVE TECHNOLOGY

Award:

Gold ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Big Communications Elements of Advertising, Digital Creative Technology, GPS & Location Technology Birmingham Convention & Visitors Bureau Birmingham Convention & Visitors Bureau IN App John Montgomery, President Ford Wiles, Chief Creative Officer Aaron Gresham, Creative Director Jeremy Burgess, Copywriter Jordan Sowards, Sr. Copywriter Ryan Brown, Art Director Kinetic, Programer


STUDENT WINNERS SALES PROMOTION

PACKAGING

The Golden Egg

“Providing an Elite Type of Egg” A company that thinks outside of the ordinary and delivers gold, golden eggs that is. The rebranded company puts extra effort into quality assurance, which was translated in the package design. The product is targeted to those who care about quality in every way, and this design represents just that. Quality.

Award:

Student Gold ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Jennifer Waycaster, UAB Sales Promotion, Packaging UAB Dixieland Delights Jennifer Waycaster, Dixieland Delights

Award:

Student Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

M. Umair Khan, UAB Sales Promotion, Packaging University of Alabama at Birmingham Golden Egg Company M. Umair Khan, Golden Egg Company

POINT OF PURCHASE Award:

Student Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Jennifer Waycaster, UAB Sales Promotion, Point of Purchase UAB The Mandarin Menu Jennifer Waycaster, The Mandarin Menu

STUDENT WINNERS, SALES PROMOTION . 53


STUDENT WINNERS ELEMENTS OF ADVERTISING

VISUAL, PHOTOGRAPHY, CAMPAIGN Award:

Student Gold ADDY速 Award

Award: Entrant: Category: Advertiser: Title: Credits:

Student Gold ADDY速 Daniel Twieg, UAB Elements of Advertising, Visual, Photography, Campaign University of Alabama at Birmingham Sloss Furnaces Photography Daniel Twieg, Photographer

VISUAL, ILLUSTRATION, CAMPAIGN Award:

Student Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Jin Chung, UAB Elements of Advertising, Visual, Illustration, Campaign University of Alabama at Birmingham See Birmingham! Jin Chung

NON TRADITIONAL, CAMPAIGN

54 . STUDENT WINNERS, ELEMENTS OF ADVERTISING

Award:

Student Silver ADDY速 Award

Entrants: Category: Advertiser: Title: Credits:

Daniel Twieg, UAB Amy Clark, UAB Tammy Watson, UAB Empress Searight, UAB Non-Traditional Advertising, Campaign University of Alabama at Birmingham Sloss Rebranding Campaign Daniel Twieg, Graphic Designer Amy Clark, Graphic Designer Tammy Watson, Graphic Designer Empress Searight, Graphic Designer


STUDENT WINNERS COLLATERAL MATERIAL

Th

eans exactly what the le m wo e tit

N

of every fork.

e end n th

en everyone sees what t wh is o men

newsweek "a book of great beauty....burroughs is the only american novelist living today who may conceivably be possessed by genius.”

norman mailer Distributed by Publishers Group West Published by Grove Press-Printed in the USA

william s. burroughs

"a masterpiece. a cry from hell, a brutal, terrifying, and savagely funny book that swings between uncontrolled hallucination and fierce, exact satire."

PUBLICATION DESIGN, COVER

n

grove press

Lunch- A fro zen mo

aked lunch is the unnerving tale of a monumental descent into the hellish world of a narcotics addict as he travels from new york to tangiers, then to interzone, a nightmarish modern urban wasteland in which the forces of good and evil vie for control of the individual and all of humanity. by mixing the fantastic and the realistic with his own unmistakable vision and voice, burroughs has created a unique masterpiece that is a classic of twentieth-century fiction.

Naked say: rds

also known by his pen name william lee; (february 5, 1914 – august 2, 1997) was an american novelist, short story writer, essayist, painter, and spoken word performer. a primary figure of the beat generation and a major postmodernist author, he is considered to be one of the most politically trenchant, culturally influential, and innovative artists of the 20th century. his influence is considered to have affected a range of popular culture as well as literature. burroughs wrote 18 novels and novellas, six collections 8 of essays. five books have been published of his interviews and correspondences. he also collaborated on projects and recordings with numerous performers and musicians, and made appearances in films.

Naked Lunch

William Seward Burroughs II

william s. burroughs

Naked Lunch

aked lunch is considered burroughs' seminal work, and one of the landmark publications in the history of american literature. extremely controversial in both its subject matter and its use of obscene language (something burroughs recognized and intended), the book was banned in boston and los angeles in the united states, and several european publishers were harassed. it was one of the most recent american books over which an obscenity trial was held. the book was banned in boston in 1962 due to obscenity, but that decision was reversed in 1966 by the massachusetts supreme judicial court. the appeals court found the book did not violate obscenity statutes, as it was found to have some social value. the hearing included testimony in support of the work by allen ginsberg and norman mailer. the novel was included in time magazine's 100 best english language novels from 1923 - 2005.

Award:

Student Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Miranda Hart, UAB Collateral Material, Publication Design, Cover UAB Naked Lunch Book Cover Miranda Hart, Student

POSTER

US $11.95 CAN $14.95

780802 123956 51195

BEER GUIDE g you Everythin

need to know to become a beer

6000 BC

Back to Basics

rec ipi

rte es sta

EG YP d in

T

they then MIGRATED TO EUROPE

ALE vs LAGER: the main * differance between the two

780 AD

beer styles is that Ale is made with warm water and a Lager is made with cold water

hops

fir st

th ey

th en

the

sa ile

IN DU

1776

yeast malt malt

d to

ST RI

AL

TH

E AM

RE VO

ER

IC AS

1692

LU TIO

N

main ingrediants: water, * 4malted grains, hops, and yeast.

Other ingrediants such as spices and fruits are used to make each beer have their own unique taste.

1933 sm

A Brew for Every Season

the

ie s

di dn

W PH RA

't su

SE (th e

e PR

OH

be er

IB IT

bo om

IO N

)

FALL 9

3

7

4 the Tulip

the Weizen

the goblet

the Pint

5

SUMMER 8

GLASS STYLES

2

WINTER

11

10

Student Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Shannon Robinson, UAB Collateral Material, Poster UAB Beer Guide Poster/Infographic Shannon Robinson, Graphic Designer

Award:

Student Silver ADDY® Award

Entrant: Category: Advertiser: Title: Credits:

Charles Carraway, UAB Collateral Material, Poster UAB Boating Safety Informational Poster Charles Carraway, Graphic Designer

6 the Shaker

the Pilsner Flute

duck apple pie lamb

the Stein

LATITUDE 48

blue cheese fried chicken mac & cheese

WINTER LAGER

the Snifter

BOSTON ALE

Every good beer connoisseur needs to know what to eat with their beer of choice

br ew

OB RE

rv iv

1997 1 12

SPRING

FOOD & BEER

al l

MI CR

brought to you by

Chocolate Bock Cranberry Lambic Holiday Porter Old Fezziweg Winter Lager Dunkelweizen Octoberfest Belgian Session Summer Ale Mighty Oak Ale Alpine Spring Harvest Pumpkin Porch Rocker Winter Ale East West Kölsc Bonfire Rauchbie Boston Lager Boston Ale Pale Ale Noble Pils Cherry Wheat Cream Stout Scotch Ale Black Lager Honey Porter Irish Red Coastal Wheat Blackberry Witbier Latitude 48 Revolutionary Rye Ale

HISTORY OF THE BREW

the

water

snob

Award:

the ‘Samuel Adams’

salmon clam chowder burgers

COLOR GUIDE TO CHOOSING YOUR BEER

The Standard of Referance Method is one of several methods brewers use to specify color. The higher the SRM number the darker the beer.

STUDENT WINNERS, COLLATERAL MATERIAL . 55


STUDENT WINNERS

SALES PROMOTION + OUT-OF-HOME PUBLICATION DESIGN (ENTIRE BOOK) Award:

Student Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Emily Kerley, UAB Collateral Material, Publication Design, Book Design (Entire Book) UAB Wedding Invitation Guide Emily Kerley

CAMPAIGN (2-4 ADS)

Logo Elements:

Logo:

Type Palette:

Black and White Configurations:

Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ abcefghijklmnopqrstuvwxyz 0123456789

Trade Gothic Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcefghijklmnopqrstuvwxyz 0123456789

GRN BURGY ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Primary Configurations:

Secondary Configurations:

Keywords:

Groovy Entertaining Historical Family-friendly Bright Color Palette:

C: 83 M: 25 Y: 45 K: 03

LOGO & ELEMENTS

56 . STUDENT WINNERS, SALES PROMOTION (1) OUT-OF-HOME

C: 00 M: 98 Y: 100 K: 00

C: 00 M: 39 Y: 100 K: 00

C: 28 M: 23 Y: 100 K: 00

C: 12 M: 60 Y: 100 K: 00

C: 46 M: 68 Y: 76 K: 51

Award:

Student Silver ADDY速 Award

Entrant: Category: Advertiser: Title: Credits:

Jennifer Waycaster, UAB Out-Of-Home, Campaign (2-4 Ads) UAB The Lost Years of Sloss Campaign Jennifer Waycaster, The Lost Years of Sloss Campaign Katelyn Armstrong, The Lost Years of Sloss Campaign Katie Brasfield, The Lost Years of Sloss Campaign Jasmine Gooden, The Lost Years of Sloss Campaign


SPONSORS GOLD

CENTRAL CITY NEIGHBORHOOD SILVER ASSOCIATION METRO

BRONZE

SPONSORS . 57


O’Henrys Judges Baskets

BEST OF SHOW SPONSORS

Classic Traditions Professional Best of Show

Centro Digital Best of Show

Lynsey Weatherspoon Photography Student Best of Show

Rush RUSHWines Wines Wine ADDY® of Copywriter the Year

the simple booth Art Director/ Designer of the Year

Highands Digital Media Web Designer of the Year

AP

AccuPrint

Commercial Printing

New South Research Creative Director of the Year

AccuPrint Photographer of the Year

IN-KIND DONATIONS

O’Henrys Judges Baskets

Rush Wines ADDY® Wine 58 . SPONSORS

A-Loft Hotel Judges Accommodations

Ste Michelle Wine Estates, Haras De Pirque ADDY® Wine

Avondale Brewing ADDY® Beer

Holt AV Audio Visual

Cahaba Brewing ADDY® Beer

Norton’s Florist Floral Arrangements

VINO ADDY® After Party

Ju

Ste Michelle Win Haras De P ADDY® W


INDEX OF WINNERS Armstrong, Katelyn BIG Communications Brasfield, Katie Carraway, Charles Clark, Amy Constellation ImageWorks Chung, Jin Darden | Tatum Gooden, Jasmine Hart, Miranda Intermark Group Kerley, Emily Khan, M. Umair Liesa Cole Photography Lewis Communications Luckie & Co. Martin Retail Group o2ideas Reflex Blu Robinson, Shannon Searight, Empress Scout Branding Six Foot Five Twieg, Daniel Watson, Tammy Waycaster, Jennifer

56 10, 11, 12, 14, 15, 16, 17, 19, 20, 21, 24, 25, 27, 31, 32, 33, 34, 37, 42, 43, 44, 51, 52 56 55 14, 29, 30, 31, 38, 46, 47 14 54 17, 18, 44 56 55 26, 39 56 53 46, 47, 48 15, 22, 28, 29, 30, 31, 32, 36, 38, 40, 41, 44, 45, 46, 47 34, 50 35 18 23, 24 55 13, 54 16, 23 49, 50 13, 54 13, 54 53, 56

INDEX . 59


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ALEX BERGER | (205) 447-5025 | ABERGER@COMMERCIALPRINTING.COM


the magazine of metro birmingham living 12 issues for $12! Subscribe at www.b-metro.com or call 202-4182

BECAUSE YOU HAVE DEMONSTRATED WHAT’S POSSIBLE, YOU HAVE INSPIRED OTHERS TO LEARN MORE, TO DO MORE AND TO DREAM MORE. TOGETHER, YOU HAVE INSPIRED OUR COMMUNITY TO BECOME MORE. Congratulations on your outstanding contrubutions to the world of advertising. AL.com | The Birmingham News is proud to support your artistry, creativity and innovation.

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CONGRATULATES THE A-LIST WINNERS!


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