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President’s Day Special Automotive Section Rev Up Your End-Of-Month Sales February 21, 2011 President’s Day happens February 21st this year, just in time to put the pedal to the metal on your end-of-month sales. Advertise in The Charlotte Observer’s special section and take advantage of our President’s Day readership of more than 440,000 adults in the Charlotte market. Reach many readers who have the holiday off, which means increased traffic to your dealership. Call your account executive and reserve space today! Space Reservation: February 14th - 6pm (Sweetheart Day – don’t forget the flowers)! Ad Copy with proof and no proof : February 15th - 6pm Proof Release: February 17th - 3pm.

Contact your Account Executive Melissa Long 704.575.9509 MLong@charlotteobserver.com


Presidents Day Auto Flyer