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MAJOR STUDIO PROJECT

Belinda Greenwood s2798205


BRIEF TWO: Product Development


Rings

Bangle

This range will feature a selection of rings, bangle, earrings and necklace. The designs are simplistic and geometric in form.

Timber & Silver Jewellery — Products Sketches

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Drop Earrings

Studs

Necklace

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The timber, which is cedar, has been sourced from Reverse Garbage, where everything is 100% recycled. There is also found timber so unsure of the type. The sterling silver is also 100% recycled.

Materials

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In Process

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Final Products

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Branding Shots

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BRIEF THREE: Branding


46 100 34 14 | 25 34 51 0

Primary

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62 88 39 29 | 25 34 51 0

26 47 27 2 | 25 34 51 0

Secondary

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• Full logo and icon can be used in full colour or white on colour. • Icon and full logo should not be used in arrangement with each other. • Primary colour should always be used. Secondary colours only used as a second option for packaging and business cards and to create a coordinating colour scheme.

Style Guide

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• Colours should not be mixed in logos.

• A black & white version can be used following the same rules.

• Dimensions should not be altered.

• The dot is 50% black.

• The dot should always be the neutral brown colour.

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serebesque.com.au

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• White sign and walls with wooden trim

• Purple feature wall

• Large front window

• Artworks in matching colours

• Big timber door

• Timber counter

• Vinyl sticker of icon on window

• Glass jewellery display counter • Customer sitting areas, and room to add more products

Shop Fit-Out

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serebesque.com.au

Market Stall

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BRIEF FOUR: Cause-related Marketing


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Serebesque and the World Wildlife Fund-Australia are joining forces during the month of July to raise awareness and funds for Australia’s threatened habitats and species. Conserving Australia’s biological diversiity is an issue as once our environments and ecosystems have been destroyed, it cannot be undone and countless species will be lost forever. Serebesque and WWF aim to raise both awareness for people to act in their everyday lives and funds to drive largescale changes to protect our natural environment.

Throughout the month of July, Serebesque will donate 10% of the profits from all jewellery sales and 30% of the profits from the sale of the limited edition animal range.

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Branding

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on

ONE SPECIES HOLDS THE FUTURE OF THIS PLANET IN ITS HANDS. THAT SPECIES IS US. Serebesque, together with the World Wildlife Fund are joining forces to work towards conserving Australia’s threatened species and habitats. Once Australia’s biodiversity are destroyed, it cannot be undone.

We aim to raise both awareness for people to act in their everyday lives and funds to drive change to protect our ONE SPECIES HOLDS THE FUTURE natural environment OF THIS PLANET IN ITS HANDS. www.wwf.org.au serebesque.com.au

THAT SPECIES IS US. Serebesque, together with the World Wildlife Fund are joining forces to work towards conserving Australia’s threatened species and habitats. Once Australia’s biodiversity are destroyed, it cannot be undone. We aim to raise both awareness for people to act in their everyday lives and funds to drive change to protect our natural environment www.wwf.org.au serebesque.com.au

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Quiz: Which animal are you? Similar to a personality quiz and each animals have different characteristics. At the end provides information about the animal you are, why they need help and what you can do.

Website

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Photo competition: upload photos to pledge to do your part and even a bit extra in the month of July. Make a pledge then document how your going to do it to provide information and inspiration to others. For example, if you pledge to drive less you can upload photos of riding a bike, walking, car pooling and other tips.

Facebook & Instagram

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Social Media Posts

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Animal Range Products

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THE END.

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Serebesque Folio