i CONTACT: Teodóra Bán, Managing Director DIRECTORATE: firstname.lastname@example.org +36 1 486 3300 MARKETING: email@example.com TOURISM: firstname.lastname@example.org PRESS CONTACT: email@example.com SALES: firstname.lastname@example.org PROGRAMME ORGANISATION: email@example.com CUSTOM PRESS ORDERS: firstname.lastname@example.org ADDRESS: BFTK Nonprofit Kft. (in the City Hall Building of Budapest) H-1052 Budapest, Városház utca 9-11.
Budapest Festival and Tourism Centre Nonprofit Ltd. is a public benefit non-profit corporation. BFTK is Budapest’s official organisation for tourism, culture and the marketing of the above two segments It helps to encourage a positive view of Budapest and promotes tourism and culture by positioning the capital of Hungary as a prominent cultural and tourist destination
BUDAPEST FESTIVAL AND TOURISM CENTRE
TO REPRESENT AND COMMUNICATE BUDAPEST
1 AS A TOURIST AND CULTURAL BRAND
To drive the development of attractions and products To influence, maintain and coordinate tourism supply To coordinate the marketing of tourism products To support getting service offers out on the market CREATING VALUABLE CULTURAL YET TOURISTIC
2 CONTENT BY ORGANISING FESTIVALS AND HIGH
BFTK / BUDAPESTINFO i YOUR OFFICIAL PARTNER IN BUDAPEST Budapest Festival and Tourism Centre Nonprofit Ltd. is a public benefit non-profit corporation. Owner and maintainer: Municipality of Budapest BFTK is Budapest’s official organisation for tourism, culture and the marketing of the above two segments It helps to encourage a positive view of Budapest and promotes tourism and culture by positioning the capital of Hungary as a prominent cultural and tourist destination It is the official and strategic organisation responsible for managing Budapest as a tourist destination
QUALITY CULTURAL EVENTS Budapest Spring Festival Budapest Spring Fair CAFe Budapest Contemporary Arts Festival Budapest Advent and Christmas Fair
Online www.budapestinfo.hu – official tourist and cultural site of Budapest tourist and cultural highlights, city tours, recommended events, news and information www.budapest-card.com – promotional and sales platform for information and special offers regarding the official tourist card www.facebook.com/visitbudapest - events and content of a lighter vein about the city
PROVIDING COMPREHENSIVE INFORMATION TO MEDIA
Budapestinfo Point Network Maintains and develops a coordinated tourist information system in Budapest and its surroundings Consists of tourist information offices and public information points providing: - Up-to-date, multi-channel and multilingual information - Information of a reliable quality about tourist services
Free printed brochure Budapest Guide and Budapest Card catalogues – in 8 languages Budapest City Map – city map in English Budapest’s Finest – premium quarterly in English Invitational publications – contains reading material in English, German, Russian and Polish
Target market communication Presenting and representing Budapest as a cultural, tourist and MICE destination at B2B and B2C events.
Study tours Organising and managing study tours for tourism professionals, travel agencies, cultural institutions and journalists.
THE BUDAPEST CARD, MANAGED BY BFTK, IS THE
4 OFFICIAL TOURIST CITY CARD OF BUDAPEST, AND IS A MARKETING AND BUSINESS POLICY TOOL FOR BFTK. As a key to the city, the free and discounted services provided by the Budapest Card makes itself felt directly by the tourist’s wallet Regular 24-, 48-, 72-. 96-, 120-hour products and 72-hour junior card Creating unique, customised, branded city cards for MICE events, conferences, events and campaigns
3 TOURISTS, PROFESSIONAL PARTNERS AND THE
Budapestinfo Information Portfolio Communicates via modern online and offline channels Targets tourists, city residents, professional partners and the media
Goal of distributing the Budapest Card To increase the income that can be spent on Budapest’s tourism marketing To highlight tourism services that, through their quality and high standards, help visitors to gain a more positive opinion of the city Providing an accredited package that allows people to get a better knowledge of Budapest.
AS THE OFFICIAL AND STRATEGIC TOURISM MANAGEMENT ORGANISATION OF BUDAPEST, 5 BFTK Coordinates the Budapest Tourism Round Table Maintains strategic partnerships with national tourism policy-makers, with the national marketing organisation and with professional bodies Reconciles the interests of executives, mobility organisations, project owners and tourism and professional representatives.