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Page 1

August 17, 2010

PEPSI’S NEW LOOK And how its bottlers helped it get there.

Reading the RTD TEA Leaves IMPORTED BEER Down, but not out.


JULY-AUGUST 2010 vol.

8 :: no. 5

Columns 4 FIRST DROP Chasing the Story 6 PUBLISHERS TOAST Conference Season 20 GERRY’S INSIGHTS Taking Stock of the Recession

Departments 8 BEVSCAPE BUSINESS Cott Makes a Deal 22

12 BEVSCAPE INNOVATION Blog Experiment Goes Awry 14 CHANNEL CHECK Big Imports, Big Drops 16 NEW PRODUCTS Big Red, Mello Yello go Retro 66 PROMO PARADE A New Design for the Dew

Features

32

22 TEA LEAF READING Pricing is down, but a new generation of independents is on the rise. With Brand News. 32 NOT ALL FLAT FOR IMPORTS But not fizzing, either. With Brand News. 38 COVER STORY HOW PBG (RIP) REFRESHED PEPSICO With its parent company lagging, the bottler went to work.

Special Section 45 WATER GUIDE The 2010 Beverage Spectrum Water Guide with Suppliers. 38

Beverage Spectrum (Postal Number 024-552) is published monthly with combined issues in January/February, May/June, July/August and November/December by Beverage Spectrum Publishing, Inc., a wholly owned subsidiary of BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to Beverage Spectrum Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472


By Jeffrey Klineman

THE FIRST DROP

AN UPHILL RUN– BUT WORTH IT THIS MONTH’S COVER STORY on PepsiCo and the Pepsi Bottling Group presented an interesting challenge. Due to the fact that there were many complicated financial deals involved, and that fact that Pepsi and its two biggest bottlers recently merged themselves, on-the-record sources were tough to chase down. Still, we felt the need to take a long view at the initiatives unleashed at Pepsi Bottling Group in the form of its “Learning Labs” program and the partnership-driven portfolio innovation that PBG’s agenda promoted because it

4.BEVERAGESPECTRUM.JULY-AUGUST.2010

has helped give that company – and now the PepsiCo/PBG/PepsiAmericas combination – such a strong presence in many emerging beverage categories. Of course, the fact that PBG was forced to innovate to compensate for white space left in its portfolio by PepsiCo – and because it had to go around or otherwise convince its parent company at times to join the effort – meant that not everyone wanted to discuss the back story. That makes for an uphill climb in a reporting sense, but it was important to us because we saw a major shift taking place at one of the world’s biggest beverage companies, one that will continue to filter into stores over the next few years. And we thought we needed to push ahead with it, despite our need for unidentified sources, because it’s a good story all

around – for PepsiCo, for the folks at the former Pepsi Bottling Group, and for the entrepreneurial companies involved. While things might change in the not-sodistant future (one persistent rumor has Pepsi purchasing Muscle Milk, and we just spotted Naked Coconut Water, and not O.N.E. being promoted at Whole Foods at 3 for $4), it’s important to be able to show how incremental changes can pile up over time to create a different look and feel for a company. PepsiCo is pretty forthcoming about another set of changes, it should be noted – those of its environmental initiatives. It’s long been one of CEO Indra Nooyi’s priorities to get PepsiCo into the top ranks of companies that are positive influences in areas like the environment, nutrition, and economic opportunity; the results outlined in the company’s Corporate Citizenship report are as impressive as the ones that have come to its beverage lineup. Another change in the industry, by the way, is outlined in our RTD tea roundup, which discusses the effects of pricing changes on the fates of several entrepreneurial brands. The category is changing fast, with a few important new companies building up share very quickly, although the top tier of pre-priced big cans is tough to reach. One thing that hasn’t changed, however, is how eager we are to see and hear from you. Please feel free to drop us a line anytime, and we look forward to catching up with everyone during the Fall conference season.


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By Barry J. Nathanson

PUBLISHER’S TOAST

www.bevspectrum.com

LET’S ALL GET ON THE ROAD AGAIN

6.BEVERAGESPECTRUM.JULY-AUGUST.2010

bnathanson@bevnet.com

Jeffrey Klineman EDITOR jklineman@bevnet.com

Miriam Lamey ASSISTANT EDITOR mlamey@bevnet.com

SALES John McKenna ASSOCIATE PUBLISHER jmckenna@bevnet.com

Adam Stern ASSOCIATE PUBLISHER astern@bevnet.com

Jeff Hyde ACCOUNT EXECUTIVE jhyde@bevnet.com

ART & PRODUCTION Matthew Kennedy ART DIRECTOR Amadeu Tolentino GRAPHIC DESIGNER

LET’S FACE IT, THE SUMMER has been unbearable. We always hope for hot weather to create the desire and need to drink beverages, but this season has gone too far. I saw a piece on the news the other day that ice cream truck sales in NYC were down almost 20 percent because it was too hot for people to be on the streets, even at night. I assume beverage sales fit into that model too. You can’t hydrate if it’s too sticky and humid to play sports, go for a walk, or spend time outdoors. Numbers that I have seen for beverage sales validate my contention. Does anyone want to argue against the validity of global warming at this juncture? I think not! So, I look forward to the onset of fall, with its crisp, dry weather, the World Series (Go Yankees! There, I said it.) and football. Most important of all, I look to check the pulse of the industry with the bevy of trade shows. This is our big season, the one that gives you a real sense of marketplace and its players. And our team will be there, attending NACS, Interbev, Natural Products Expos East and West, NBWA, Fancy Foods Shows, Supply Expos, and many others. But attendance is down. As I look at the preliminary exhibitor lists for each venue, I’m struck by the diminished roster of companies displaying their current brands and launching their latest lines. As a conduit for the industry, we at BevNET and Beverage Spectrum are the first to see the news of companies’ latest endeavors, and I see fewer releases and products sent to our attention in recent weeks. I hope this trend is simply a sign that it’s too hot right now for marketers to execute their brands because they’re stuck in air-conditioned offices and not that they are being timid and conserva-

Barry J. Nathanson PUBLISHER

Natalie Iknaian GRAPHIC DESIGNER BEVERAGE SPECTRUM PUBLISHING, INC. John f. (Jack) Craven CHAIRMAN jfcraven@bevnet.com

John Craven PRESIDENT & EDITORIAL DIRECTOR jcraven@bevnet.com

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tive in their business plans. They should be out in the market, not behind their desks. New products, high visibility and exciting marketing initiatives have always been the hallmarks of the industry. This is not a time to retrench. It is also not the time for retailers to forego attending the events simply for budgetary reasons. It is essential to see the companies exhibiting, to give buyers a chance to sample their wares, to speak to distributors and start the planning cycle for the upcoming quarters. The fall show agenda is the barometer of the health of the industry. The energy generated during trade shows season carries into the coming year’s business. To understand the marketplace, you must be in it. Our team will be out there sampling the products, gathering the news, walking the floor. We hope you will be there too.

BPA Worldwide Member, June 2007

DO YOUR PART: PLEASE RECYCLE THIS MAGAZINE


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BB

BEVSCAPE BUSINESS • The latest news on the brands you sell.

Craft Breweries Experience Sales Growith, Significant Economic Contribution The Brewers Association recently reported strong sales figures for American craft breweries across the first half of 2010. With dollar sales increasing by 12 percent up until this mid-year point – marking a three percent increase from 2009 – consumers are still looking to small, independent outlets for their brews. Additionally, craft breweries are continuing to hire, even with the Bureau of Labor Statistics reporting the latest national unemployment rate at 9.6 percent. The Brewers Association estimated that the industry provided 100,000 jobs and significantly contributed to the economy across the first half of 2010. Since July 2009, it was further found that 100 new breweries were added, bringing the national total to 1,625. Brewers are also doing a brisk trade in their goods. The Association reported a 9 percent growth in volume of craft beer sold up until this mid-year point. That’s a four percent increase from product sold in the first half of 2009. In fact, craft breweries have rolled out approximately 4.6 million barrels of craft beer this year – a marked increase from 4.2 million at the same point last year, according to the latest figures. •

8.BEVERAGESPECTRUM.JULY-AUGUST.2010

Deals Cott Grabs Cliffstar. In a move that signals Cott Corporation is aggressively extending its reach into other private label beverage categories, the Canadian store-brand soda supplier announced it was gulping down Cliffstar for $500 million. The decision to take over Cliffstar, the leading producer of shelfstable juices and juice blends in North America, was lauded by analysts as a bold move that allows Cott the potential to grow rather than continue to fight out an increasingly tough battle for declining CSD shares. Taking Cliffstar’s expertise on board will allow Cott, a company with LTM 4/3/10 combined revenue of $2.3 billion, to grow both its product offerings and company operations, according to J. Ross Colbert, Managing Director for Zenith International. “I think this is a great strategic deal for both companies,” he said. “This [move] gives Cott a broader platform of products to offer retailers.” Metropoulos & Co. Swallows Pabst. Metropoulos & Co., a leading investor in and manager of branded consumer products, has acquired Pabst Brewing Company, North America's largest privately held brewing company. Financial terms of the transaction were not disclosed, although the deal was believed to be around $250 million, according to the Wall Street Journal. Pabst, a fast-growing brand that was revived as a force in the late 1990s, had been held in a nonprofit trust before the acquisition. In business since 1844, the company also owned labels like Old Milwaukee, Lone Star, Colt 45, Old Style and Schlitz in addition to good ol’ “PBR.” Headquartered in Woodridge, Illinois with offices in Milwaukee and San Antonio, Pabst generates annual sales in excess of $500 million. Dean Metropoulos will serve as Chairman and CEO of Pabst. Sons Evan and Daren, who have been associated with the unique innovation and turnaround of many of the group's past acquired brands, will be actively involved in Pabst's operations and strategic direction. The Pabst management team will remain in place under the new ownership. Metropoulos & Co. has been known for its ability to reinvigorate consumer businesses; in the past it has invested in brands like Ghiradelli Chocolate, Chef Boyardee, Swanson, and Dunkin Hines, among many others. •


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© 2010 America’s Milk Processors. got milk?® is a registered trademark of the California Milk Processor Board. Chocolate Milk: The Official Drink of Halloween® is a registered trademark of the Milk Processors Education Program (MilkPEP).


BB USDA Report on Soda Taxes Raises Ire Here it goes again: a new report published by the United States Department of Agriculture (USDA) says that consuming carbonated soft drinks contributes to America’s obesity problem. This report, from the Agency’s Economic Research Unit, suggests that a beverage tax might be a way of correcting the problem, positing that a 20 percent tax on sweetened beverages could prompt Americans to cut back on drinks containing added sugars, thus “saving” consumers approximately 38 calories per day – a deficiency that would translate to an average weight reduction of 3.8 pounds per year in adults. While keeping Americans healthy is all well and good, doesn’t such a USDA-endorsed report present a symbolic slap in the face for the beverage industry? Or even worse, can’t the economic argument it presents serve as the potential basis for a new wave of attempts to tax the industry further? It can, according to Justin J. Prochnow, a Denver, Coloradobased lawyer with Greenberg, Traurig, LLC. who added that the impact could be significant even if the research doesn’t really reveal anything new. “I don’t know that anything coming out of this [report] was earth-shatteringly different than what’s been coming out over the last couple of years,” he said. “I think it’s just another example of the trend in which everything’s been going - in the beverage industry the obesity issue is a big issue.” But if you ask your insurance company, your local doctor,

10.BEVERAGESPECTRUM.JULY-AUGUST.2010

even some beverage marketers, they’ll say that there are real health problems associated with rapidly expanding waistlines – and that, as with stop-smoking efforts, creating a short-term fiscal incentive to change consumer behavior can have longterm effects when it comes to medical bills. So the question is, if the report doesn’t reveal anything new about the health effects of obesity, does the suggestion from the USDA – the body that regulates much of the country’s food supply – that a tax could be a gamechanger have extra significance? Quite possibly, says Jason Block M.D., an Instructor with the Department of Population Medicine at Harvard Medical School and Harvard Pilgrim Health Care Institute. Block considers a tax a step in the right direction. “A tax ha s promise. Much of what has been investigated for years as strategies to alter the rise of obesity rates hasn’t really altered the effect,” Block said. “We’ve invested a lot of time, money and energy into obesity prevention. Thinking of large-scale policy changes like taxes are where we need to put some of our energy.” However, he cautions that a tax on soda won’t be the solution to America’s obesity concerns. “A soda tax is no magic bullet – the number of calories that would be reduced [if people stop drinking sodas] is small and that’s what the report shows clearly.” Nevertheless, Block added, “that small reduction is important in the long run.” •


BI

BEVSCAPE INNOVATION • Product development & marketing news

Social Media Warning: Don’t Mess With the Nerds Call it a failed science experiment: PepsiCo roiled the scientific media community by trying – briefly – to launch a sponsored blog on Scienceblogs.com, a collection of blogs from scientists and scholars run by the media company behind SEED magazine. The PepsiCo blog, called Food Frontiers, although clearly marked as “brought to you by PepsiCo,” quickly drew fire from the site’s non-sponsored bloggers. Regardless of the company’s stated intent, which was to engage the scientific community on issues like nutrition and product development, the notion of having PepsiCo’s R&D team discuss science and the food industry’s role in addressing global public health challenges brought out a bunch of negative reactions from the site’s bloggers and readers, many of whom raised questions about the overall issue of sponsored

content and its role in helping a site maintain other, more agnostic lines of inquiry. For some of the bloggers, Food Frontiers was clearly a step too far: “There won’t be a scrap of honest opinion expressed over there that isn’t filtered and vetted by cautious editors before making it online, and it will all toe the Pepsi line,” wrote University of Minnesota professor PZ Myers. “It’s going to be boring. It’s going to blur the line between blog content and advertising….So don’t say hello to them at all — don’t even bother to read them.” That’s a far cry from PepsiCo’s desired outcome, according to spokesman Jeff Dahncke, who pointed out that PepsiCo CEO Indra Nooyi has made contributing to global nutrition goals a company priority. Nevertheless, the blog was down by the end of the week. •

Survey Reveals Brand Rivals Beverages dominated the 20 brands that improved the most in adult 18 – 34 consumer perception for 2010’s first half, according to YouGov BrandIndex, the only daily consumer perception research service of brands. The seven were two teas (Lipton, Nestea), sports drink Gatorade, flavored health drink Sobe Life Water, sugar free Crystal Light, tea and juice drink maker Snapple, and Smirnoff vodka. That’s pretty impressive because to a man those products have been on the rise – Snapple, Crystal Light, SoBe, Ga12.BEVERAGESPECTRUM.JULY-AUGUST.2010

torade, Lipton, Nestea have all been involved in attempts to shore up their market share with younger consumers – the Gatorade and Snapple relaunches, the turnaround at SoBe and the extension of the Crystal light brand have all been prominent features this year. Gatorade led the pack with a “buzz score” that was up by almost 50 percent, and with the highest buzz score of the group, at 29. Confused? That means that positive feedback outweighed negative feedback by almost 30 percent. Not bad, considering the brand’s recent turmoil. •


CC

CHANNEL CHECK • What’s hot – and what’s not – in stores now. SPOTLIGHT CATEGORY

IMPORT BEER 52 Weeks through 7/11/2010

As our story on page 33 indicates, year-over-year it’s been tough for imported beer. Exceptions are Modelo Especial, Labatt Blue Light, members of the Dos Equis family, and Stella Artois, but with the traditionally strong Corona and Heineken brands on the ropes, one has to wonder what kind of import class is ripe for revival. One place to look might be (gasp!) Canada, where for the first time in years both a Molson and Labatt brand were on the rise, but as of now, it looks like lots of imports are getting stopped at the border.

Brand

Dollar Sales

Change vs. year earlier

Corona

$925,499,900

-7.4%

Heineken

$578,766,800

-7.2%

Modelo Especial

$258,894,600

7.1%

Tecate

$175,219,600

-8.9%

Corona Light

$170,137,600

-1.4%

Labatt Blue

$119,020,400

-1.4%

Labatt Blue Light

$100,989,800

8.4%

Heineken Light

$90,962,070

-12.4%

Dos Equis XX Lager

$90,559,770

22.1%

Stella Artois

$80,308,700

9.5%

Newcastle

$78,980,460

6.9%

Pacifico

$56,930,320

-0.5%

Becks

$56,128,070

-5.6%

Guinness

$53,821,380

-1.3%

Fosters

$43,732,820

-8.3%

Red Stripe

$37,441,440

1.1%

Amstel Light

$35,564,520

-10.4%

Molson Canadian

$35,247,990

3.4%

Negra Modelo

$26,933,770

-1.4%

St. Pauli Girl

$24,671,520

-9.6%

SOURCE: Symphony/IRI. Total food/drug/c-store/mass excluding Wal-Mart.

TOPLINE CATEGORY

VOLUME

52 Weeks through 7/11/2010

BEER $21,941,231,000

BOTTLED JUICES

-2.4%

-2.6%

$5,115,978,000

BOTTLED WATER

-2.5%

$7,612,877,000

ENERGY DRINKS $6,290,313,000

8.0%

SPORTS DRINKS

-1.8%

$3,540,795,000

TEA/COFFEE $2,875,194,000

7.4%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.

14.BEVERAGESPECTRUM.JULY-AUGUST.2010


CC

SPORTS DRINKS Brand

HOT! Gatorade Cool Blue Dollar Sales

Change vs. year earlier

Gatorade

$922,403,300

Gatorade Perform

$692,214,600

N/A

Powerade ION4

$550,840,700

240.2%

G2

$267,232,900

Gatorade Frost

$136,218,200

Powerade Zero

$149,782,300

G2 Perform

$123,129,200

Gatorade Fierce Bring It

$116,075,500

92.1%

Gatorade Cool Blue

$112,064,100

364.3%

Gatorade Rain No Excuses

$88,668,200

136.3%

Brand

Brand

HOT! SoBe Life Water Dollar Sales

Change vs. year earlier

Private Label

$957,858,200

Aquafina

$714,698,300

-8.0%

Vitaminwater

$713,357,100

-19.7%

-22.6%

Dasani

$628,613,200

-14.0%

-30.6%

Poland Spring

$373,722,100

0.2%

46.7%

Nestle Pure Life

$271,165,800

33.2%

N/A

SoBe Life Water

$255,055,800

71.8%

Smartwater

$253,730,100

31.0%

Deer Park

$234,690,600

-3.3%

Arrowhead

$211,570,000

-15.8%

-28.6%

9.8%

NOT! Gatorade Frost

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 7/11/10

NOT! Vitaminwater

HOT! AriZona Arnold Palmer

Cappuccino/Iced Coffee

HOT! Pomx

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 7/11/10

RTD TEA

BOTTLED WATER

Dollar Sales

Change vs. year earlier

Brand

Dollar Sales

Change vs. year earlier

Arizona

$628,141,600

7.9%

Frappuccino

$517,110,500

1.6%

Lipton

$320,216,400

-9.0%

Doubleshot

$54,870,900

-7.8%

Lipton Brisk

$212,818,700

46.2%

Doubleshot Light

$10,718,500

-23.0%

Snapple

$190,600,700

6.3%

Private label

$5,684,162

-6.2%

Lipton Pureleaf

$165,752,900

13.3%

Cinnabon

$2,472,515

-33.9%

Diet Snapple

$122,179,400

19.7%

Seattles Best

$2,152,429

N/A

-0.1%

Caribou Coffee

$1,889,519

-83.1%

Nestea

$115,620,200

Gold Peak

$87,090,460

46.0%

Emmi

$4,033,767

-24.7%

AriZona Arnold Palmer

$80,228,790

117.9%

Pomx

$987,914

344.0%

Diet Lipton

$64,037,790

-3.6%

Illy Issimo

$452,488

232.8%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 7/11/10

FRUIT DRINKS Brand

Hawaiian Punch

NOT! Lipton

HOT! V8 V Fusion Light Dollar Sales

$180,457,000

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 7/11/10

DOMESTIC BEER Brand

NOT! Caribou Coffee

HOT! Keystone Light Dollar Sales

Change vs. year earlier

1.8%

Bud Light

$5,224,674,000

-3.5%

$2,159,213,000

-8.4%

V8 Splash

$106,521,800

3.4%

Budweiser

Tampico

$99,031,250

-11.8%

Coors Light

$1,853,493,000

1.0%

Bug Juice

$94,374,620

-2.5%

Miller Lite

$1,682,384,000

-5.4%

Fuze Slenderize

$66,833,020

-4.0%

Natural Light

$1,127,478,000

5.1%

Snapple

$65,161,970

1.5%

Busch Light

$732,890,000

7.4%

Private Label

$64,682,290

-12.6%

Busch

$683,102,200

0.5%

Fuze Refresh

$56,403,880

-2.1%

Miller High Life

$510,472,900

2.4%

Kool Aid Bursts

$51,624,440

-8.8%

Keystone Light

$485,074,000

15.0%

V8 V Fusion Light

$40,149,380

21.1%

Natural Ice

$344,792,400

3.1%

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 7/11/10

NOT! Private label

SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 7/11/10

NOT! Budweiser

JULY-AUGUST.2010.BEVERAGESPECTRUM.15


NP

NEW PRODUCTS • The newest options for cooler and shelf.

SPIRITS

MIXERS

Chambord is launching a new Chambord Flavored Vodka that marries premium quality French vodka infused with Chambord Liqueur, with natural black raspberry flavors. The new product will be available in a 750 ml bottle featuring distinctive chrome detailing starting Aug. 1, with a suggested retail price of $24.99. Chambord Flavored Vodka will be initially offered in 13 markets including California, Texas, Massachusetts, New York, Washington D.C. and Pennsylvania, with a national rollout to follow. For more information, call (877) 774-7487.

The Bitter Truth announced the launch of its Creole Bitters. Made to reflect the Creole way of life, the sweet and spicy liquid presents fruity and floral aromas with the flavors of anise, caraway fennel. Creole Bitters will be available nationwide as of August 1. The suggested retail price for a 200 ml bottle is $15.95. For more information, call (212) 279-0499.

SMIRNOFF launched two new vodka flavors, SMIRNOFF Mango and SMIRNOFF Peach. SMIRNOFF Mango infuses SMIRNOFF Vodka with a burst of savory mango. Both varieties are available nationwide at local retailers and sold in 50 ml, 375 ml, 750 ml, 1 L and 1.75 L sizes. The suggested retail price for SMIRNOFF Mango and Peach is $16.99 per 750mL bottle. For more information, visit www.SMIRNOFF.com. el Jimador Tequila launched a new package featuring for its Blanco and Reposado tequilas. New labels will appear on 50 ml, 375 ml, 750 ml, 1 L and 1.75 ml bottles. The new packaging will be available in select U.S. markets where el Jimador is distributed. The suggested retail price for the Blanco tequila in 750 ml is $19.99, and the Reposado is $24.99. For more information, call (502) 774-7701. Diageo launched the premium Ursus Vodka. Available in Original, Blue Raspberry, Green Apple and Punch flavors, Ursus Vodka has a cold-activated bottle label that changes from white to blue. The triple distilled vodka is 40 percent alcohol by volume in Original and 30 percent in all other varieties. The product’s suggested retail price is $10.99 per 750 ml bottle and it will be available in grocery, liquor, club and drug stores nationwide. For more information call (800) 392-9310. Tequila Avión has launched three tequilas – Anejo, Reposado and Silver – that will be distributed by Empire Merchants in New York and Young’s Market Company in California. The products come in 750 ml bottles, with the Silver retailing for $40 to $50, the Reposado between $45 and $55 and the Anejo at $50 to $60. For more information, email info@tequilaavion.com 16.BEVERAGESPECTRUM.JULY-AUGUST.2010

Rose’s Cocktail Infusions introduces Rose’s Cocktail Infusions Light, which marks the first-ever line of light martini mixers. Containing 1/3 fewer calories than leading regular martini mixers, the flavors are Cosmopolitan Light, a blend of cranberry and lime, and Tropical Fruit Twist Light, a blend of fruit flavors including orange, pineapple and fruit punch. The mixers come in 20 oz. bottles at the suggested retail price of $4.59 and are available at retail locations nationwide. For more information, call (877) 467-6778.

POWDERS Joint Juice has launched an ‘On-The-Go’ Drink Mix, which brings their Ready-toDrink supplement to a powdered form. The Blueberry Acai flavored Drink Mix combines Glucosamine with Chondroitin, Vitamin D3, Calcium and Antioxidants. It comes in a 20-calorie portable packet to be mixed with 8 to 16.9 oz. of water. The product is available online or nationally in the vitamin aisles of grocery and drug stores. The suggested retail price is $5.99 for a 7-pack and between $21.99 and $24.99 for a 30-pack. For more information, call (888) 642-9941.

CSD Big Red, Inc. launched a “vintage” version of its signature product, Retro Big Red. Sweetened with real cane sugar for an old-fashioned taste, Retro Big Red comes in 12-pack 12 oz. cans and 20 oz. bottles and is available in limited West Texas markets. Big Red introduced updated packaging to its Big Red Vanilla Float with a nostalgic soda fountain look. Big Red Vanilla Float will be available in New Mexico, North Carolina, Oklahoma and Texas . Cans and bottles will retail for $1.49 and $3.89, respectively. For more information, call (512) 501-3873. Coca Cola launched traditional Russian beverage Kvass in Whole Foods Market


NP stores across the New York metro area. Kvass is a malty beverage fermented with high quality rye and barley and flavored with natural sugar. Its production is monitored to ensure the alcohol level falls within the Food and Drug Administration’s guidelines for a non-alcoholic beverage. It comes in 16.9 oz. bottles with embossed designs that resemble stalks of wheat. There are no immediate plans for distribution outside of the New York metro area. For more information, call the Coca-Cola Co. Inc. at (800) 438-2653. Mello Yello increased distribution and introduced new packaging this summer. The remixed version of the original package design presents the original playful tilt of the green and orange Mello Yellow logo with the pair of double “L”s strolling off the edge of the label. Mello Yello will be rolling out with the new packaging in 2 L bottles, fridgepacks and 20 oz. PET bottles in all markets, with 16 oz. PET bottles and 20-can packs available in select locations. Additionally, the soft drink will be distributed in Philadelphia and the Northwest this summer. For more information, call the Coca-Cola Co. Inc. at (800) 438-2653. Rainforest Beverages announced their initial offering, Rainforest Cola. The soft drink is 100 percent natural, infused with Acai and sweetened with Stevia. It contains only 7 grams of sugar and 35 calories. Product rollout is scheduled for early August 2010. Rainforest Cola will be available in single 12 oz. cans with a suggested retail price of $1.49 to $1.79 and 4-packs for $5.49 to $5.79. Distribution will be focused on key markets through the Western half of the U.S. For more information call (954) 332-2408.

WATER Metromint introduced Goodberry to its line of calorie- and preservative-free flavored waters. Goodberry combines pure water, real mint and berry essence, including raspberry, blueberry, pomegranate, acai and blackberry flavors while using no sugar or sweeteners. Goodberry will be available for online purchases and in traditional, natural and specialty stores nationwide this Fall. Suggested retail price falls between $1.49 and $1.69, in line with other Metromint varieties for 16.9 oz. individual bottles. Project Goodberry will donate 10 percent of the beverage’s proceeds to non-profit organizations. For more information, call (415) 979-0781. 18.BEVERAGESPECTRUM.JULY-AUGUST.2010

New brand redleaf Water introduces an UV purification process and eco-friendly sensibility with its product. The water is sourced from the Canadian Rockies and captured in an aquifer located just under the redleaf bottling facility. Bottles are made of 25 percent-recycled PET plastic and labels use earth-friendly ink. Available in Albertsons stores in Arizona, Colorado, New Mexico and Texas and Mother’s Markets in Southern California, redleaf Water costs $7.00 for a 12-pack of 16.9 oz. bottles. For more information, call (866) 399-3366. Ayala introduced a new glass bottle line of Sparkling Herbal Waters. The six flavors are Lemongrass Mint Vanilla, Lavender Mint, Lemon Verbena Geranium, Cloves Cardamom Cinnamon, Cinnamon Orange Peel, and Ginger Lemon Peel. Ayala’s waters have no calories, additives or preservatives. They come in 750 ml single glass bottles for the suggested retail price range from $4.49 to $4.99 and can be purchased in 3-packs online for $24. The Sparkling Herbal Water will be distributed nationwide to stores in which “still” Herbal Water is available. For more information, call (610) 668-4000. American Summits announced the launch of its Natural and Sparkling Water sourced from the Peaks of Wyoming’s Beartooth Mountain Range. Originating from points between 10,500 and 12,000 feet, the water contains elements of potassium, calcium and magnesium. American Summits is currently distributed to restaurants, hotels and gourmet stores in South Florida and Southern California. Distribution is forthcoming to Las Vegas and New York. Twelve of the 750 ml bottles are sold in a case for $21.00. For more information please call (877) 643-4455. Anti-Ageing Products, Inc. announced the launch of Nutra Resveratrol Anti-Ageing Water. Wrapped in a colorful shrink sleeve to protect it from UV light, Anti-Ageing Water comes in Strawberry Kiwi, Pomegranate Berry, Orange Mango, Natural Citrus and Lemon Lime. Currently being distributed in Atlanta, Chicago, New York, Texas, California, Nevada, and Arizona, Nutra Resveratrol Anti-Ageing Water has a suggested retail price of $2.99 for a 20 oz. bottle. For more information call (760) 272-6377.

JUICE Juicy Juice introduced its new Sparkling Fruit


Juice Beverages containing no added sugar artificial colors or flavors. Made from blend of 70 percent real fruit juice with 30 percent lightly carbonated water, the new juices come in Apple, Berry and Orange flavors. The juices are available in 8.4 oz. cans and can be purchased in either a multipack of four at $2.68 to $2.99 or in a single serving for $0.99. Juicy Juice Sparkling Juice Beverages are available in local grocery and convenience stores across the United States or select schools and children’s recreational areas. For more information, call (1-800) 225-2270.

TEA Honest Tea introduced Passion Fruit Green Tea with Maqui Berry. The USDA-certified organic green tea is the first ready-to-drink organic bottled tea to be sweetened with zero-calorie organic Stevia extract. Honest Tea is partnering with Susan G. Komen for the Cure and featuring limited-edition labels and pink bottle caps and will donate $100,000 to the cause this year. Honest Tea’s new beverage is available across New England and Mid-Atlantic states starting in July and will expand distribution to the west and east coasts in September. The suggested retail price is $1.79 for 16.9 oz. For more information, call (301) 652-3556.

BEER Dundee Ales & Lagers announced the introduction of Stout and Kolsch-style Ales to its summer Craft Packs. The two new styles will remain in the 12-pack variety mix until Fall, when they will be replaced by Porter and Pale Ale. The Stout is 5.8 percent alcohol by volume and the Kolsh is 5.68 percent. Dundee staples India Pale Ale and Pale Bock Lager can be found in the Craft Pack year-round. All bottles are 12 oz. and it is suggested that the 12-pack retail for $12.49. Dundee’s summer Craft Pack has a limited state distribution, including California, New York and Texas. For more information, call (716) 604-1054. Anchor Brewing Company reintroduced its Humming Ale. It will be available nationwide from August until November 2010. With a malt of two-row barley, Humming is bold, hoppy ale with 5.9 percent alcohol by volume. It comes in 12 oz. bottles and the suggested retail price for a 6-pack is $11.99. For more information, call (845) 353-1800.

WINE un4seen Wine Co. announced its debut, un4seen, which combines Zinfandel, Malbec, Petit Verdot and Merlot grape varietals. The wine is produced at a state-of-the-art facility that minimizes waste and energy consumption with fruit sourced from family-owned vineyards. un4seen comes in a 750 ml bottle for the suggested retail price of $10.99. Initial distribution will be in Safeway and Winn Dixie stores in Arizona, Colorado, California and Florida. For more information, call (720) 496-4150. Real Sangria Red introduced Real Sangria White to the U.S. market. The new flavor presents a wonderful blend of natural citrus fruit flavors and fine Spanish white wine. Real Sangria White boasts a light-bodied, fruity and refreshing taste and is available in 750 ml and 1.5 L bottles, ranging in price from $6.99 to $8.99 for the 750 ml, and from $10.99 to $12.99 for the 1.5 L. Currently being launched in major grocery chains through California, Florida, Georgia, Illinois, Louisiana, Michigan, New Jersey, and New York, Real Sangria White anticipates national distribution. For more information, call (954) 430-5020.

SPORTS DRINKS Orgain launched its organic ready-to-drink meal replacement beverages in two flavors, Sweet Vanilla Bean and Creamy Chocolate Fudge. The product contains 16 grams of organic protein, organic complex carbohydrates, fiber, and a synergistic immune and vitamin blend, plus antioxidant equivalence of 10 servings of fruits and vegetables without caffeine, hormones, antibiotics or preservatives. Orgain comes in an 11 oz. ecofriendly, recyclable tetra pak with a suggested retail price of $3.59 per unit. It is available at Whole Foods Market, Wegmans, Super Supplements, Food Town, Harris Teeter and over 2,000 natural food retailers across the country or online. For more information, call (888) 881-4246.

ENERGY DRINKS XYIENCE announced the latest flavor in its Xenergy Xtreme lineup. The Orange Fuel Xenergy Xtreme is sugar- and calorie-free, with only two grams of carbohydrates per serving. The energy drink comes in 16 oz. cans with a suggested retail price of $2.29 to $2.79. It is available in limited states, including California, North Dakota, Texas and Arizona. For more information, call (702) 430-5400. • JULY-AUGUST.2010.BEVERAGESPECTRUM.19


GERRY’S INSIGHTS

By Gerry Khermouch

THE RECESSION AND INNOVATION: TAKING STOCK AS I WRITE THIS, A LOT OF companies in diverse businesses are bringing in strong earnings numbers, the stock market has started recovering some of its losses and some economists are saying maybe we’re truly moving out of the recession. I’m not entirely convinced, but I do, of course, hope they’re right. Still, this talk of hitting an economic inflection point offers a good pretext to take stock of the toll the recession has taken on the innovation side of the beverage business. One way to do it is by assessing some of the costs the downturn has exacted. We can start with new-product introductions. They took a big hit – 30 percent for U.S. food and beverage launches in 2009, if you believe the numbers put out by Mintel. That alone would certainly seem to be a black mark, but that still leaves hundreds of new beverage brands – not a tiny pool! Judging by the lively, ambitious crowds at the BevNET Live events of the past year, and by what I’ve seen while roaming stores and distributor warehouses, the entrepreneurs are still out there in force. And recall this rule of thumb: economic downturns, by forcing downsized corporate drones out into the real world, often spur new-company and new-brand formation. Taking this all into account, I’d argue that the damage hasn’t been too severe. Certainly, premium brands like Activate and Neuro, with a well-thoughtout plan and point of difference, seem to be drawing intense interest from retailers, distributors and consumers. (That’s not to say that I don’t also hear constant laments from wholesalers that the next big thing isn’t out there. But I’ve learned to take that one with a grain of salt. They – and I – often don’t immediately recognize the next big thing, even when it’s staring everyone right in the face.) There have been brands that have vanished and companies that have shut their doors, whether Bombilla & Gourd yerba 20.BEVERAGESPECTRUM.JULY-AUGUST.2010

mate drinks, the Currant C and Frutzzo juice lines, or kid-targeted lines like Wild Waters, Waddajuice and Y Water. I feel badly about these brands: they had their intriguing aspects and most were launched by entrepreneurs whom it was easy to root for. But none had really found their footing yet, and some were in segments that have been challenging even in good economic times. Truth is, given the recession’s severity, I feared the casualty count would rise a lot higher. Some of my friends in the business warn me not to jump to conclusions, that this is a make-or-break summer for many young beverage brands; if they fail to hit their sales targets, we may well see another wave of closures. Nevertheless, I think the small independent players have survived the downturn reasonably well. Still, there’s the toll the recession, and its underlying causes, have taken on entrepreneurs’ ability to raise money. In theory, there’s lots of money parked on the sidelines, at a time investors are looking for more tangible kinds of plays than the financial and technology vehicles that, they now realize, they never really understood. In practice, with investors so traumatized by the events of the past couple of years, it’s been tough for beverage entrepreneurs to pull in much dough on reasonable terms. But is that entirely a bad thing? Readers of my newsletter will know that I’ve inveighed often enough about the risks of raising too much capital too easily, how doing so breeds inefficiency and overexpansion, raising the ante in a game that only a few can possibly win. A tight capital environment forces small companies to really prioritize, to prove their concept in just a few markets, where the inevitable mistakes made along the way don’t burn a lot of capital and credibility. It seems to me that many of the more differentiated young brands are doing OK in bringing in new money, whether it’s Sambazon or Mix1 or Hint. And certainly strategic

partners continue in the hunt – particularly when you define “strategic” to mean more than just Coke and Pepsi. Such varied beverage companies as Nestle, Sunny Delight Beverage and Coca-Cola Consolidated Bottling have shown an appetite for new brands, and Tata continues in the hunt. Some have come out of left field, like Sunsweet, which took a stake in Ayala as part of a diversification push. They’re all voting with their resources and attention that consumers’ push to healthier, more functional beverages hasn’t been derailed by the recent economic adversity. Other recession-related problems? Well, pricing, of course. But the big soft drink companies continue to marvel at how “rational” the pricing environment has remained, and while many consumers have traded down, brands at a modest premium continue to do OK, as do some with elevated price points but clear value for the money (protein drinks, functional brands, energy drinks). Promotion frequency may be higher but I don’t think it’s necessary to run a 10-for-$10 every other week to hold your space. Nor do many retailers seem to have dropped their yen for experimentation. Just as they’re ignoring the experts’ complaints that they’re over-sku’ed in craft beers, they seem happy to devote a disproportionate amount of shelf space to intriguing new non-alcoholic beverage choices, and not always in return for a hefty slotting check. Bottom line: it’s been a rough couple of years for many of us, but I don’t think we need to worry that the pipeline of innovative products is drying up. Hopefully, companies that have weathered the crucible of the recession will have learned operate in a smarter, more disciplined and straightforward way that serves the industry better. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.


Pricing’s Down, Sales Are Up, and a New Generation of Independents Pursues DSD By Jeffrey Klineman

22.BEVERAGESPECTRUM.JULY-AUGUST.2010

After a period of rapid growth that saw venture capital firms take stakes in entrepreneurial tea companies like Sweet Leaf and Steaz, and Coca-Cola itself buy 40 percent of Honest Tea, investment in the category seemed to tail off. The slowing of the flow of investment dollars has paralleled much of the beverage industry.

IMAGE COURTESY OF DILMAH TEA

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The category itself, however, even if it deals in an iced product, remains hot. In fact, sales of canned and bottled tea were up a torrid 10 percent over the last 12 months, while unit sales were even higher – up just over 14 percent, according to symphony IRI Group, which measured Supermarkets, Drugstores, Gas and Convenience Stores and Mass Market retailers excluding Wal-Mart. And those numbers don’t include those “up-and-down-the-street” accounts where insurgent tea brands have historically thrived. Still, that difference in the rate of increase between cases and dollars also emphasizes what many retailers, distributors, and marketers have been saying recently: that the increased volume is largely coming on the heels of pricing incentives. The numbers bear it out to some extent, as well: pricing was down $.06 per unit from last year, much of it driven by lowcost entrants like Lipton Brisk Tea, which has a new $.99 on-can package, as well as Nestea, which dropped prices more than 10 percent to keep up with its rival. Some of that pricing competition, initially aimed at trying to catch up to category leader AriZona and its phalanx of prepriced 24 oz. cans, has also entered the entrepreneurial ranks.

Two of the more exciting stories in the category, Xing Tea and New Leaf Tea, have reached complete coverage in 40 states and 37 states, respectively.

24.BEVERAGESPECTRUM.JULY-AUGUST.2010

Look at Sweet Leaf Tea, which is in the midst of a push to grow its sales in front of options that can trigger a sale to investor Nestle Waters. The company reduced its average unit price by $.21, according to IRI – but it also increased its reliance on Nestle’s distribution network to realize a unit sales increase of more than 70 percent, enough to put it in the thick of competition with another $.99 newcomer, Peace Tea, as well as premium brands Honest Tea and Tazo. All of the three are distributed through Pepsi or Coke’s systems. There are concerns that the race-to-the-bottom pricing may ruin that emerging class of whole-leaf products – the ones operating on the very same premium-priced, healthy-aura principles that attracted the big companies in the first place. “There is some overplay there,” said John Blackington, a partner at GBS Growth Partners. “Coke and Pepsi in particular, they’ve just destroyed the pricing in the premium category.” The pricing cuts haven’t completely sat well with some Sweet Leaf investors either. Some note that the company has lost its ability to drive better margins. Currently, it is keeping its moreexpensive glass line in its UNFI broker network while only giving DSD distributors access to lower margin plastic bottles and cans. And the pricing game can backfire. Attempting to hit sales goals set by its own investors last year, Steaz slashed prices and began a summer-long 10-for-$10 promotion for its stillemerging tea line, but ended up with less than stellar results: while sales took off, the company failed to make enough money on the sales to sustain the expansion of the brand, and eventually its founder was squeezed out. That’s why New Leaf COO Bill Sipper is wary of getting into a pricing war. “We’re not going to bastardize the price of the product to move cases,” Sipper said. “Everyone is playing the supermarket discount game. But how do you have a new premium tea when you’re at $1.49 in plastic and $.79 in cans?” New Leaf and another independent brand, Xing Tea, are two of the most exciting stories in the tea category this year, showing spirited growth and fast expansion of their DSD networks – with nice increases in sales as a result. As of this writing, Xing had reached complete coverage in more than 40 states and New Leaf 37; the power of an expanded network is readily apparent for New Leaf, as it has nearly doubled its sales in the past year – all while still activating many of its new accounts. The momentum at New Age


“Overall, this is a really well executed product in terms of flavor, with perhaps the best tasting stevia sweetened formula that’s on the market today.” – Bevnet.com, July 2010

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Brand

Dollar Sales

Change vs. year earlier

7.94%

Arizona

$628,141,600

Lipton

$320,216,400

-8.96%

Lipton Brisk Tea

$212,818,700

46.19%

Snapple

$190,600,700

6.28%

Lipton Pureleaf

$165,752,900

13.31%

Diet Snapple

$122,179,400

19.68%

Nestea

$115,620,200

-0.10%

Gold Peak

$87,090,460

45.97%

Arizona Arnold Palmer

$80,228,790

117.58%

Lipton Diet

$64,037,790

-3.60%

Private Label

$45,660,580

32.88%

Arizona RX

$28,675,790

8.58%

SoBe

$21,837,860

-19.13%

Arnold Palmer Lite Half & Half

$20,400,570

144.44%

Nestea Diet

$16,662,520

-20.82%

Fuze

$16,179,260

-34.21%

Peace Tea

$16,047,960

N/A

Honest Tea

$16,047,960

21.88%

Sweet Leaf

$11,717,990

51.11%

XingTea

$11,577,980

28.63%

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Beverage-owned Xing is also apparent, where a steady influx of new accounts has resulted in 30 percent growth off a larger base than new leaf – in fact, its $11.5 million in sales are almost exactly what Sweet Leaf did in the past 52 weeks. “Those numbers are going to continue to grow even faster with some of the stuff we’ve got coming up,” said Scott LeBon, CEO of Xing Tea. “We’re going to continue to grow like we are and we’re not going to compromise to a low dollar product. When you’re competing with the big boys, it’s all about the share, and when you see a dip you feel like you need to drop your price, but you cheapen the product – and its image – when you do that. We’re not going to compromise what we’re building.” Still, with so many entrants into the tea category over the past few years – including new varieties like Kombucha and weight management teas that operated loosely within the category – it’s hard for some companies to build their presence through pricing or straight DSD distribution. And budgets remain a concern. New Leaf recently fired one-third of its sales staff to cut overhead costs and shift its limited resources toward marketing efforts. Newcomer Rob Ehrlich, the founder of Rob’s Really Good, recently moved from a strong DSD focus, convincing his distributors to rewrite their contracts to allow his natural and specialty foods broker network to compete for authorizations with them in their home cities. “Look, if our products are out there and are getting bigger, [the DSD houses] are going to have an easier time selling,” Ehrlich said. “It’s a new brand still, and there’s not much going on just yet and they know that.” Of course, part of DSD’s chief advantage is that it can often hit accounts that aren’t necessarily part of those accounted for by simple IRI or Nielsen numbers. Those upand-down-the-street accounts like delis, office dispensaries and kiosks, are often where independent brands like a Rob’s, a Xing or New Leaf – even a still-emerging Honest Tea or Steaz – can start to build a presence. And they’re also places where pricing integrity can keep a brand afloat. That might be why, although investment has declined a bit, the tea category continues to draw attention from some investors and brand incubators. BYB Products, an innovation unit within Coca-Cola Consolidated, a North Carolina-based distributor, recently invested in two independent brands and started a line of its own internally. “The reason’s pretty obvious,” says Blackington, himself an investor in Cha Dao tea, one of the brands in which BYB took a position. “The category is huge and it’s growing. Others aren’t.” •


BRAND NEWS: RTD TEA

BRAND NEWS Honest Tea. Honest Tea recently launched

Passion Fruit Green Tea with Maqui Berry, the first ready-to-drink organic bottled tea naturally sweetened with organic stevia. As part of the new variety’s launch, Honest Tea is partnering with Susan G. Komen for the Cure. Bottles will be outfitted with limited-edition Komen for the Cure pink labels and caps and Honest Tea is donating $100,000 this year to Komen to help in the fight against breast cancer. Like all of Honest Tea’s green teas, Passion Fruit Green Tea is brewed with organic tea leaves and is loaded with the cancer-fighting antioxidant EGCG, epigallocatechin gallate. China Mist. China Mist Pure Bottled Organic

Teas are moving beyond California and Arizona and will now be available in 31 states through new distributor relationships. China Mist Pure has already won four awards for its tea and bottle design; North American Tea Champion First Place Award for Flavored Black Tea RTD (Dragon Fruit), North American Tea Champion Second Place Award for Sweetened Green Tea RTD (Blackberry Jasmine Green Tea with Lemonade) the 2010 SOFI silver award winner for the Lotus Pear Green Tea blend and a silver World Beverage Award for 2008-2009 in the tea category. Mate Fusion. Mate Fusion recently received

placement in several new accounts: GIANT of Carlisle, PA, WEIS Markets 64 stores, Fairway Markets, Whole Foods of New England, FoodTown and selected 7-Elevens. The company ran summer pricing promotions of 10for-$10 and 4-for-$5. Guayaki Yerba Mate. Guayaki was recently

featured in a scientific study as having the highest level of antioxidants of any beverage tested – with more than 100 times the total polyphenol capacity of other beverages. Guayaki is also in the middle of a major DSD push, having added Haralambos Beverage Company on the West Coast and Dora’s Naturals in New York, New Jersey, and Connecticut.

Zero Half & Half still has the same great taste as the original, but now without any calories.Like the other Arnold Palmer products, the zero calorie version has a photograph of the iconic golfer during one of the many highlights of his career featured on the can. And, like all AriZona beverages, Arnold Palmer Zero Half & Half contains no artificial flavors, colors or preservatives. TeaZazz. TeaZazz Sparkling Tea is proud to unveiled new packaging, a reformulated product and an additional flavor for Summer 2010. The new packaging allows for a more environmentally friendly bottle than the previous full shrink wrap and it also helps move TeaZazz into cross category placements for specialty sodas as well as tea sets. The new formulation brings the calorie content to only 10 calories a serving. In addition, TeaZazz added Half & Half Sparkling Black Tea Lemonade to its lineup. TeaZazz also launched in Sam’s Club in July. Sweet Leaf. Sweet Leaf added two new fla-

vors, Lemon and Citrus Green. Both continue with the company’s tradition of providing USDA certified organic iced tea that packs a flavorful punch via natural ingredients. The new Lemon Iced Tea is a mix of premium black tea infused with the crisp taste of a freshsqueezed lemon. The Citrus Green Tea offers a blend of premium green tea and the citrus flavors of orange, lemon, and lime. The two new flavors are available in either a 15.5oz. can, 16oz. glass bottle, 20oz. plastic bottle, or 64 oz. multi-serve plastic container. All new flavors are available at participating retailers such as Whole Foods, Publix, HEB, Jewel Osco, Kroger, and Safeway, among others. TeaCrest. TeaCrest T42 has received organic certification for its traditional and herbal teas. Additionally, the company is manufacturing teas for private label customers, including Earth Fare. Numi Tea. Numi continues to add distribu-

AriZona recently launched a zero-calorie version of the Arnold Palmer Half & Half called Arnold Palmer Zero Half & Half. Sweetened with calorie-free Splenda, the Arnold Palmer

AriZona

Beverages.

28.BEVERAGESPECTRUM.JULY-AUGUST.2010

tion for its bottled Puerh teas, which are now available in Northern California Costco locations. Numi’s Puerh teas are available in Mango Passion Puerh Black Tea, Earl Grey Puerh Black Tea, Magnolia Jasmine Puerh Green


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BRAND NEWS: RTD TEA Tea, Peach Nectar Puerh Green Tea, and Moroccan Mint Puerh Green Tea. On average, Numi’s bottled organic puerh teas have half the calories and sugar of other bottled teas, one third the calories and sugar of canned or bottled sodas and 50% more antioxidants than comparble bottled teas. They are lightly sweetened with low-glycemic agave nectar and/or organic cane juice.

Simons’ Summer Tour. Simons, along with New Leaf’s Defenders of Taste, christened the tour with a newly branded tour bus, which was unveiled at this year’s Fancy Food Show in NYC. The Defenders of Taste, meanwhile, spent much of the summer issuing friendly violations to individuals caught drinking beverages made with artificial ingredients or highfructose corn syrup.

Revolution Tea. Revolution 3D Tea, an allnatural ready-to-drink white tea enhanced with superfruits and vitamins, recently signed a distribution agreement with Spike Beverage for the state of Arizona. 3D is now available through Safeway and all Safeway subsidiaries including Dominick’s, Randalls, Tom Thumb, Carrs, Vons and Pavilions in Arizona, and has also been added to Bashas’ stores in the same state.

XingTea. An all-natural premium green tea made with real sugar, XingTea Sells in grocery, c-stores, natural, health & wellness, delicatessens and other accounts interested in handling all-natural teas. XingTea is now selling in 44 states plus international business. XingTea supports the DSD system and offers exclusive territories.

Tradewinds Tea. Tradewinds teas are now

being served with all-natural sugar. In addition to this change in product, Tradewinds was also recently acquired by Sweet Leaf Tea and has big plans for future expansion. Noyu. Since launching their five original, lightly sweetened and functional teas, Noyu Teas has recently added two unsweetened flavors (Pure Green and Pure Oolong) to their suite of offerings. Moving into their second year in The North American Market, NOYU has aimed for distribution in cafes, sandwich shops and specialty markets in the San Francisco Bay Area; Noyu can also be found in many prime New York City hot spots as well as many natural food stores that are distributed by UNFI and Nature’s Best. The company is beginning the process of expanding to traditional beverage distributors and all inquiries are welcome. Delta Blues Iced Tea Co. Delta Blues Tea

Punch is a regional tea based beverage recreated from forgotten recipes that have been made for 200 years. Distributed through Tree of Life, Delta Blues recently served as an official donor of the 9th Annual Blue Moon Gala benefiting the Land Trust for Tennessee. New Leaf Tea. Continuing to add distri-

bution, New Leaf is now available in 37 states, including Utah. The company recently launched a line of lemonades, including a Tea/ Lemonade blend called “The Tiger.” The company also recently announced its unofficial sponsorship of CBS Recording Artist Keaton 30.BEVERAGESPECTRUM.JULY-AUGUST.2010

Rooibee Red Tea. Rooibee Red Tea has launched its seventh flavor in the company’s growing product line, Vanilla Chai. Rooibee Red Tea manufactures and produces a line of bottled tea products that are naturally sweet, high in antioxidants, caffeine free and gluten free. All products are USDA certified organic and flavors include Cranberry Pomegranate, Watermelon Mint, Sweetened, Peach, Honey Lemon and Unsweetened. Inko’s. In the past year, Inko’s has received new retail placement for its 16 oz. glass products in several new chains, including King Soopers in Colorado, Dierbergs in Missouri and Molly Stone’s in San Francisco. The company also started shipping export containers to the following locations in Asia: Hong Kong, South Korea, Thailand the Philippines, and developed two new products designed specifically for school vending initiatives: 12 oz. cans of Blueberry White Tea and Strawberry White Tea, both of which were put in New York City high school vending machines. Rob’s Really Good. After debuting in January of this year, Rob’s Really Good has gained distribution via DSD networks in New York (Exclusive), Boston (Great State), Los Angeles (Haralambos), San Diego (5 Star), San Francisco (HEM), Chicago (River North) and New Jersey (Peerless), as well as natural foods distributors UNFI and Tree of Life. Ito En. Ito En recently launched a Mate Sen-

cha Shot line with 3 Shots: Sencha, Oolong & Mate. Those products have been rolled out nationwide in chains like Wegmans,


will roll out across the full mix in 2011.

Whole Foods and Bristol Farms. Ito En’s Traditional line is now comprised of four he Flavometer: Top Flavors flavors: Oi Ocha, Oi Ocha Dark, Jasmine Green & Oolong. Additionally, TEAS’ TEA . BlendNaturally Sweet(Blueberry Green) won 1st Place at Best Flavored Green Tea at the . Lemon 2010 World Tea Expo.

KimBees. Launched recently in North Caro-

. Orange Oooli. This year Oooli Beverages Inc. launched

the Oooli brand of organic iced teas, designed . Apple for health conscious, weight conscious and diabetic consumers. These products are all. Strawberry natural, organic, fruit-infused bottled iced . Vanillateas that are low in sugar. They are available in four flavors: Original Unsweetened, Cranberry Green, Passion Mango Oolong, and . Chocolate Pomegranate Ginger Blueberry Green Tea. . Grape Lipton Brisk. Lipton Brisk ice tea took an in. Peachnovative approach to packaging by commissioning original pieces of art from emerging 0. Mango artists globally for its 1-liter plastic bottles and Health Drinks: Top Flavors 24 oz. cans. Brisk used the artwork to help in New Products, 0. Pineapple launch the new pack Nov. sizes at2006-Oct. a 99-cent price 2007 point in early 2010, working with six different artists to bring the bold flavors of Lipton Brisk SOURCE: PRODUCTSCAN ONLINE (www.productscan.com) to life on the new pack sizes. The new artwork

lina, KimBees Gourmet Sweet Teas are avail1. Blend able in Lemon-Raspberry and Almond Sweet Green Tea. KimBees won 1st place for best 2. Orangein the RTD category, and 2nd and packaging 3rd place for the Lemon Raspberry and Al3. Lemon mond Sweet Green teas, respectively. The line consists of a 16 oz. bottle as well as a 750 ml 4. Berry multi-serve bottle. 4. Lime

Montauk BeverageWorks. Montauk Bever-

ageWorks, 6. Citrus makers of fresh brewed iced teas is launching three new iced tea SKUs in August, 7. Grape and is increasing distribution throughout the New York metropolitan region. The company is 8. Strawberry also seeking distribution in other regions. The company’s new, premium, fresh-brewed iced teas 9. Mango will be; Goji Pomegranate Green Tea, Raspberry Hibiscus, and Citrus Unsweetened Black Tea. Isotonic 10. Guarana

& Energy Drinks: Top Flavors BYB Brands. BYB has been busy in in theNew Products, RTD business, placing investments in Dec. the 2006-Nov. 2007

Barry Cooper Energy Tea and Cha Dao tea companies, as well as developing its own SOURCE: PRODUCTSCAN ONLINE (www.productscan.com brand, Country Breeze. •

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Good news is a scarce commodity in the beer

industry these days. The recession proved that consumers are less inclined to drink away their hard times as we might have supposed, and the beer market has suffered as a result. Though domestic production has flagged, the numbers indicate that the import beer market took the biggest hit. It’s a tough blow for a sector that just a few years ago was supporting much of the growth in the beer category, even as mass domestics started to fall. But times have changed: the Beer Institute reported that while domestic production dropped by 1.1 percent last year, imports were down 9.8 percent. This might seem like a surprisingly gloomy decline, but the news might not be as bad as the overall import numbers suggest. Mike Mazzoni, long time beer industry consultant and one of the men responsible for the rise of Corona as the number one U.S. import brand, doesn’t believe that imports are doing all that badly. Mazzoni says that the drop in overall import volume from 2009 is mainly a reflection of two brands, Corona and Heineken. Beer Marketers Insight reports that Corona Extra held 28.4 percent of the import beer market and Heineken took the number two spot with 17.8 percent in 2008. Both of these brands continue to hold nearly half the import market

32.BEVERAGESPECTRUM.JULY-AUGUST.2010


d full flavor that n a t h ig L d u B m fro bility you expect t Golden Wheat. Grab one today. a k n ri d r e e b t h e lig Ligh eer heaven. All th hing. Surprisingly flavorful. Bud b in e d a m h tc a s It’s a m ing. Always refre m o c w a s r ve e n you ©2010 Anheuser-Busch, Inc., Bud Light® Golden Wheat Beer, St. Louis, MO


share but their sales are on the decline. In the past 52 weeks, both brands dropped by more than seven percent. But Mazzoni says that “these brands have been around for 25 years” and have reached the end of their product life cycle. This leaves space for competing brands to step in. Perhaps that’s why sales of other Mexican imports are on the rise, with Negra Modelo leading the way. The recession has been especially hard on imported beer. Mazzoni says that the decline in on-premise sales (consumers are spending less by forgoing visits to bars

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and restaurants) has hit the import market especially hard. He says that off-premise sales are still strong but the on-premise channel is where imports sell the most. To compound the problem for imports, Mazzoni says that craft beers have grabbed some of the cachet they held throughout the 1980s and early 1990s as the premium product on the market. Craft beer is the only segment of the beer market that is experiencing prolonged and rapid growth. According to the Brewer’s Association, craft beer was up 7.2 percent by volume last year, compared to an overall beer market decline of 2.2 percent. Though craft brewing only holds 4.3 percent of the beer market by volume, many consumers have shifted to these high-quality domestic brews, especially in on-premise venues. Though weak on-premise sales during this sluggish economy and increased competition from craft beer –the rising star of the beer industry— are factors that bode poorly for the future of imports, not all the news is bad. Beer Marketers Insights recently reported that imports were up 2.5 percent in May and up 3.3 percent for the first five months of this year. It is hard to say whether a strong recovery for imports is on the horizon, but perhaps the numbers aren’t as scary as they seem. •

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With sales of the two leading imports, Corona and Heineken, on the slide, Mexican imports such as Negra Modelo are on the rise.

IMAGE COURTESY ANHEUSER-BUSCH IINBEV ®

On-premise sales account for much of import beer’s success, but consumers forgoing visits to bars and the rise of craft beer has hit the import market especially hard.


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BRAND NEWS: IMPORT BEER

BRAND NEWS Tecate. Tecate renewed its partnership with

ESPN as a sponsor of “Friday Night Fights” in January. After receiving title sponsorship of the Tecate Friday Night Fights Studio, Tecate recently offered customers a mail-in rebate coupon for the pay-per-view event with the purchase of a 12-pack or larger of Tecate or Tecate Light.

ida residents and U.S. travelers to the Caribbean. The campaign kicked off in June. Warsteiner. Warsteiner launched its seasonal

Oktoberfest beer in mid-August. The product will be available until mid-October throughout the U.S. Additionally, Warsteiner has updated the Oktoberfest bottle and can labeling with a new logo, fonts and design.

Bohemia. Bohemia has maintained its 4-year

partnership with Chef Rick Bayless, owner of Frontera Grill and Topalobambo in Chicago, Illinois. The company has continued to support Bayless and his site, FronteraFiesta. com, where consumers can find tips and ideas to organize their ideal party, including party themes and full menu courses.

Corona. Corona launched its first national advertising campaign for its Light beer. The first TV spot, called “Moonlight,” is supported by Out of Home advertising and it will be shown on ESPN, NBC, Comedy Central, Versus, and on FOX Sports. Dos Equis. Dos Equis closed its summer pro-

Presidente. Presidente Beer will be increasing

its U.S. distribution in an effort to hit more mainstream markets and further become a leading Latin import among U.S. beer drinkers. With assistance from ViVA Partnership, the company has chosen to target South Flor-

motion, the Most Interesting “Cargo Hunt “on Labor Day. Consumers were challenged to ‘hunt’ for and return the rare objects and lost treasures misplaced by the brand’s Most Interesting Man from its ‘Most Interesting Man in the World’ campaign. •

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HOW PBG (rip) REFRESHED PEPSI

WITH ITS PARENT COMPANY LACKING NEW BRANDS AND INNOVATION, THE DISTRIBUTOR, ABOUT TO BE BOUGHT OUT, NEVERTHELESS WENT FOR BROKE. BY JEFFREY KLINEMAN

With five key deals, the Pepsi Bottling Group – now Pepsi Beverages Company – managed to overhaul its beverage portfolio in just 18 months, helping bring respectability to several important new beverage categories. Here are some of the key moves:

38.BEVERAGESPECTRUM.JULY-AUGUST.2010

SEPTEMBER 2008

FEBRUARY 2009

Signs deal to distribute Crush, giving company stronger orange CSD than PepsiCo’s lagging Tropicana Twister brand.

Signs deal to distribute Rockstar, #3 energy drink brand. Rockstar had a three-to-one sales advantage over Amp, PepsiCo’s top energy brand at the time.


PepsiCo Inc. and the Coca-Cola Co., Inc. have traditionally hewn to different strategies in their constant I-raise-you-raise battle for market supremacy. While retailing on-shelf is often simply a pricing game, when it comes to the kinds of products the companies offer those retailers, Coke has preferred to go all in, making big purchases like Glaceau, completely reinventing its namesake product, even reversing course on that reinvention. When it succeeds – or fails – it has typically done so in spectacular fashion. PepsiCo, however, has been slower and steadier at the table, preferring to win by building a full raise rather than running other players off the table by raising the stakes. That strategy of steadily building a strong portfolio reached its apex in 2008, when, due to strong performances across a number of brands, the company’s valuation finally exceeded that of its chief rival. Indeed, PepsiCo is a true business conglomerate, comprised not just of beverage brands but companies like

Frito-Lay and Quaker that play in snacks and breakfast foods. As part of its wider reach, PepsiCo has also built leadership positions in RTD coffee and tea categories by building partnerships with Unilever and Starbucks; both alliances have kept it ahead of its chief rival in these parts of the cooler by building a horizontally integrated portfolio rather than one centered around just one or two top brands. When it came to energy drinks, PepsiCo built a suite of products to build up share, rather than try to center its effort behind one brand. But for a company built to win by storing up a strong set of very good cards rather than one that gambled off a few aces, when it comes to innovation, PepsiCo has shown a fairly anemic series of hands. Even when its strategy paid off and it briefly passed Coke in market capitalization, in mid-2008, PepsiCo nevertheless slipped back by the end of that year. And to make things worse, at the end of that year, PepsiCo imitated Coke’s playbook by going for a few big

plays of its own, re-launching major planks like Gatorade and Tropicana – and fumbling them – while still feeling the pain of industry-wide declines in bottled water and CSDs. And while PepsiCo had always shown leadership in earlier eras when it came to building “New Age” beverage categories like sports drinks and bottled water, when it came to the current emerging crop – energy drinks, functional waters, the next generation of sports drinks – it was being left behind. By late 2008 Coke had acquired Glaceau and it had

revved up an energy portfolio by growing NOS and creating a distribution partnership with Hansen’s for Monster Energy. Gatorade seemed less important in light of the specialization of the sports nutrition category, one that had begun to take protein and caffeine seriously. While PepsiCo had rebuilt SoBe into a fighter brand to take on Vitaminwater, distributors still had one serious question about Pepsi’s beverage offerings: had the company, which has always tried to be more youthful than its competitors, become reliant on a moribund

PepsiCo is a true business conglomerate, comprised not just of beverage brands but companies like Frito-Lay and Quaker. PepsiCo has also built leadership positions in RTD coffee and tea categories by building partnerships with Unilever and Starbucks.

APRIL 2009

SEPTEMBER 2009

APRIL 2010

Signs deal to distribute Muscle Milk, the top-selling protein drink, with sales of $250 million. PepsiCo at the time had no protein beverage to speak of.

Invests in One Natural Experience (O.N.E.), giving company brand in emerging Coconut Water category.

Announces deal to distribute Tampico Plus, a low-sugar juice drink. Gives company stronger presence in Hispanic market.

JULY-AUGUST.2010.BEVERAGESPECTRUM.39


stable of brands? At least one of Pepsi’s major partners seemed to think so: Pepsi Bottling Group (PBG) – which, as the company’s chief distributor, was sure to suffer collateral damage due to flagging performance by Pepsi’s brands. So even with talk swirling in the background (correctly, it turned out) that the distribution company might soon be bought by the larger entity, PBG began to deal itself a new hand of its own. It was a bold move, given that distributors are often loathe to upset their chief partners by seeking outside brands – and that both PepsiCo CEO

Indra Nooyi and PBG CEO Eric Foss were on record as not being interested in buying any of those outside brands, either. Nevertheless, PBG went to work, and in 18 months, even as PBG has itself become part of the larger PepsiCo, the portfolio of brands distributed by or associated with brand Pepsi has changed considerably, placing building blocks in several evolving beverage categories – those that the chief supplier had very little, if any, presence in the past. “They’ve certainly covered a lot of ground very rapidly,” says Carl Sweat, the CEO of FRS, a company that PepsiCo

said a source with close knowledge of the deals. “They went out and got Crush, Tampico, Muscle Milk. [PepsiCo] can’t argue with the millions of cases that a brand like Crush brought into the system.” While PepsiCo only bought in on some of the ideas initially, as PBG and PepsiCo have begun the process of knitting themselves into one larger company – in fact, as they sat down to compile their Annual Operating Plans this summer, which will detail how the companies will focus their efforts in the coming year – it was increasingly apparent that those alliances made by PBG

With other core Pepsi lines sliding, PBG, in 2008, opened up a program called “Learning Labs” to seek investment in up-and-coming brands and nurture them in test markets. The first investment was with O.N.E. itself recently cut a distribution deal with to broaden its sports nutrition offerings. Beginning in early 2009, PBG augmented its portfolio of brands by adding distribution deals for key companies in emerging areas: Rockstar for energy drinks, Muscle Milk for sports nutrition, and O.N.E. for coconut water. PBG also shored up holes in old-line categories like CSDs – adding Crush from the Dr Pepper Snapple Group – and, most recently, it brought on board the ethnically-focused Hispanic power brand Tampico to shore up its portfolio of juice offerings. “It was the bottlers who took the initiative completely,”

40.BEVERAGESPECTRUM.JULY-AUGUST.2010

will play an important role in shaping the hand that Pepsi will show in the future. “I think they need these beverages,” said Joey Cannata, the senior VP of sales and distribution for Rockstar. “To win where they haven’t traditionally won, they’re going to need Rockstar. They’ve done a great job in partnerships in the past, look at Lipton [Unilever] and Starbucks, but the one place they hadn’t done it is energy.” Not that the brands themselves haven’t benefitted. When Rockstar hooked up with PepsiCo, it was facing distribution limbo. Once the first of the three large independent energy brands to hook up with one of the Red

or Blue system, Rockstar’s three year-old distribution deal with Coca-Cola Enterprises was now compromised by a new agreement between Coke, CCE and archrival Monster Energy. Meanwhile, Rockstar had burned bridges exiting its independent DSD network, leaving a limited number of places for it to turn. But Pepsi’s weakness in the energy arena left it a natural fit for Rockstar, and in January of 2009, both PBG and Pepsi struck, cutting a deal that put Rockstar into Pepsi accounts in the late spring. While it took a year for momentum to build, recent reports showed Rockstar up 28 percent year-overyear in the last sales period, according to Cannata. That’s not to say that things have been rosy in every deal. O.N.E. has struggled to separate itself from rivals ZICO and Vita Coco since it came on board with PBG. Meanwhile, Muscle Milk, which pioneered the protein beverage category and built sales past $250 million, was forced to realign its sales force earlier this year to try to get into better step with Pepsi’s major accounts. But at a time when sports nutrition is being remade – witness the second reboot of Gatorade that has taken place in the past 18 months – distributing the leading brand in the protein space seems to be a wise move. “From a retail opportunity and partnership standpoint, and in terms of filling the void, I think what they’ve done is incredible,” says John Blair, the Senior VP of sales for Muscle Milk. “They knew they had to strengthen their hand, and they’ve done so.” Of course, PBG wasn’t just operating to make its parent company look good. Much of


what drove its attempt to fill space in its portfolio was an increasing sense that it had to grab some of the revenues it couldn’t get from Gatorade, a brand that PepsiCo distributes through its warehouse division rather than DSD. With other core Pepsi lines sliding, PBG, in 2008, opened up a program called “Learning Labs” to seek investment in up-and-coming brands and nurture them in test markets. The first investment was with O.N.E. – yet another rising player in sports and nutrition. While still a small category, the activity in coconut water has been the story of the year across the beverage industry. The legacy of Learning Labs continues today – the Tampico deal, which added Tampico Plus, a reduced-sugar juice line

42.BEVERAGESPECTRUM.JULY-AUGUST.2010

FRS is a company that PepsiCo itself recently cut a distribution deal with to broaden its sports nutrition offerings.

of juice drinks to the Pepsi distribution portfolio, was also announced as part of the Learning Labs program. This time, however, it was billed as a program of Pepsi Beverage Company – the entity that represents the combination of PepsiCo’s two recent distributor acquisitions, PBG and Pepsi Americas. At a recent year-end meeting designed to introduce the company, its bottlers, and assorted Wall Street hangers-on to upper-management’s strategy for “The Power of One,” PepsiCo’s vaunted attempt to leverage all of its brands through its now-vertically integrated distribution network, it became apparent just how large an impact the PBG crew would have as the company went forward. PBG’s former

CEO – now CEO of Pepsi Beverage Company – Eric Foss made it clear that “Learning Labs” would continue. In earlier statements, he had made it clear that Pepsi’s bottlers would continue to seek outside brands to grow revenue – revenue that will now benefit the combined company. Nevertheless, the purchase of PBG did throw a wrench into the growth of the portfolio in at least one respect – at the time of the acquisition, PBG had more potential partnerships in the works. While the two companies integrate, activity on those deals has slowed. Only time will tell if the legacy of PBG’s strategic alliances continues to help the Pepsi portfolio evolve. But in the meantime, you can see it in your store. •


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Canadian Mineral Water S.A.

PRODUCTS: Natural Grape, Natural Lemon, Natural Orange, Natural Raspberry, Natural Strawberry, Natural Peach, Natural Tropical Fruit, Natural Cherry

PRODUCTS: Gize Still, Gize Sparkling, Gize+ LemonElderflower, Gize+ RaspberryGinseng, Gize+ Pear-Vinegar, Gize+ Pineapple-Coconut PACKAGING: 0.2 L. Glass, 0.75 L. Glass

PACKAGING: 20 oz. PET, 33.8 oz. PET BevNetAd copy:Layout 1 7/21/10 ATTRIBUTES: Flavored

4:19 PM

Page 1

Green Planet Beverages PRODUCTS: Vapor Distilled + Essential Minerals PACKAGING: 1 L. 100% Plant Based Bottle, 500 mL. 100% Plant Based Bottle, 350 mL. 100% Plant Based Bottle ATTRIBUTES: Enhanced

ATTRIBUTES: Flavored, Sparkling

Paradise comes in convenient sizes Hawaiian Springs is bottled at the source at the base of Moana Loa. The Big Island’s pure, natural artesian water delivers beauty, health, and value – exactly what your customers want. Find out more at www.HawaiianSpring.com or contact; clint.welker@hawaiianspring.com

JULY-AUGUST.2010.BEVERAGESPECTRUM.49


H 10 O Vitamin Infused Waters

Hawaiian Springs

H 10 O Beverage Company LLC

LaCroix Sparkling Water

Hawaiian Springs, LLC

Sundance Beverage Company

PRODUCTS: Hawaiian Springs Young Natural Artesian Water

PRODUCTS: Women’s Berry Sport, Women’s Peach Mango Tea, Women’s Tropical Energy, Men’s Citrus Sport, Men’s Lemon Iced Tea, Men’s Orange Energy

PRODUCTS: Sparkling Lime, Sparkling Lemon, Sparkling Berry, Sparkling Grapefruit, Sparkling Cran-Raspberry, Sparkling Orange, Sparkling Pure

PACKAGING: 330 mL. PET, 500 mL. PET, 750 mL. PET, 1 L. PET, 1.5 L. PET

PACKAGING: 15.9 oz. PET

ATTRIBUTES: On Premise

PACKAGING: 12 oz. Can, 8 oz. Can

ATTRIBUTES: Enhanced, Flavored

ATTRIBUTES: Flavored, On Premise, Sparkling

h2O

HINT Water

Lauquen

Refreshing Ideas LLC

Hint, Inc.

NEW PATAGONIA SA

PRODUCTS: h2O

PRODUCTS: HINT Blackberry, HINT Watermelon, HINT Pomegranate-Tangerine, HINT Mango-Grapefruit, HINT Raspberry-Lime, HINT Strawberry-Kiwi, HINT Lime, HINT Pear, HINT HoneydewHibiscus, HINT Cucumber

PRODUCTS: Still, Sparkling

PACKAGING: 16.9 oz. Tetra Pak ATTRIBUTES: Enhanced

PACKAGING: 250 mL. Glass, 750 mL. Glass ATTRIBUTES: On Premise, USDA Organic, Sparkling

PACKAGING: 16 oz. PET ATTRIBUTES: Flavored

H2o Box

Iceland Spring H2o Box

Metroelectro Pure Distribution US, LLC

Soma Beverage Company

PRODUCTS: Iceland Spring

PRODUCTS: Metroelectro

PACKAGING: 1 L. PET

PACKAGING: 20 oz. PET, 1 L. PET

ATTRIBUTES: Enhanced

ATTRIBUTES: Enhanced

PRODUCTS: H2o Box PACKAGING: 16.9 oz. Tetra Pak ATTRIBUTES: Enhanced

Hangover ResQwater Intelligent Beverages, LLC PRODUCTS: Pomegranate, Peach PACKAGING: 16 oz. PET ATTRIBUTES: Enhanced, Flavored, On Premise

50.BEVERAGESPECTRUM.JULY-AUGUST.2010

ICIO

Metromint ICIO, Inc.

Soma Beverage Company

PRODUCTS: ICIO Peppermint Water, ICIO Cucumber/ Lemongrass Water, ICIO Lemon/ Basil Water, ICIO Apple/Pear Water

PRODUCTS: Peppermint, Spearmint, Chocolatemint, Lemonmint, Orangemint, Cherrymint, Goodberrymint

PACKAGING: 12 oz. PET

PACKAGING: 16.9 oz. PET

ATTRIBUTES: Flavored

ATTRIBUTES: Flavored


Mindessential Confidence Shot

OWATER

Pure Cool

Maayan LLC

OWATER

PRODUCTS: Mindessential Confidence shot

PRODUCTS: OWATER

PACKAGING: 8.5 oz. PET, 2 oz. Glass

Watermark Innovation, LLC

PACKAGING: 20 oz. PET, 1 L. PET

PRODUCTS: Pear Ginger Ice, Mojo Cool

ATTRIBUTES: Enhanced

PACKAGING: 12 oz. Glass

ATTRIBUTES: Enhanced, Flavored

Mindessential Relax Water

ATTRIBUTES: Flavored, Sparkling

Powerade ION4

Pure Swiss

Maayan LLC

Coca-Cola

PURE SWISS Inc.

PRODUCTS: Mindessential RELAX water

PRODUCTS: Pure Swiss Still, Pure Swiss Sparkling

PACKAGING: 8.5 oz. PET, 2 oz. Glass

PRODUCTS: Mountain Berry Blast, Fruit Punch, Grape, Lemon-Lime, Orange, White Cherry, Sour Melon, StrawberryLemonade

ATTRIBUTES: Enhanced, Flavored

PACKAGING: 20 oz. PET, 32 oz. PET

PACKAGING: 500 mL. PET, 500 mL. Glass, 1 L. Glass, 1 L. PET, 1.5 L. PET ATTRIBUTES: USDA Organic, Sparkling

ATTRIBUTES: Enhanced

Nika

Powerade Zero

re:newal premium spring water

NIKA Water Company

Coca-Cola

PRODUCTS: NIKA Purified Water

PRODUCTS: Mixed Berry, Grape, Strawberry, Lemon-Lime, Orange

PACKAGING: 16.9 oz. PET, 33.8 oz. PET

Keystone Water Company PRODUCTS: 100% plant based, spring, biodegradable, compostable, eco-friendly

PACKAGING: 20 oz. PET, 32 oz. PET

ATTRIBUTES: Enhanced

PACKAGING: 16.9 oz. 100% Plant Based Bottle, 0.5 L. 100% Plant Based Bottle, 500 mL. 100% Plant Based Bottle

ATTRIBUTES: Enhanced

ATTRIBUTES: USDA Organic

NY2O Premium Drinking Water

Protein H2O

Saint Geron

New Dutch Water Corp

CytoSport, Inc.

AMI Brands

PRODUCTS: ny2o

PRODUCTS: PROTEIN H2O - Protein Enhanced Water Grape, PROTEIN H2O- Protein Enhanced Water - Orange, PROTEIN H2O - Protein Enhanced Water - Grapefruit, PROTEIN H2O- Protein Enhanced Water - Raspberry

PRODUCTS: Saint Geron Sparkling Natural Mineral Water

PACKAGING: 20 oz. PET, 1 L. PET ATTRIBUTES: On Premise

PACKAGING: 16 oz. PET

52.BEVERAGESPECTRUM.JULY-AUGUST.2010

ATTRIBUTES: Enhanced, Flavored

PACKAGING: 750 mL. Glass ATTRIBUTES: On Premise, Sparkling


Saka Natural Mineral Water

Skinny Water

MARSAN GIDA SAN. VE TIC. A.S. PRODUCTS: Saka Natural Mineral Water PACKAGING: 0.33 L. PET, 0.5 L. PET, 1.5 L. PET, 5 L. PET ATTRIBUTES: Enhanced

Sparkling Mountain Spring Water Skinny Nutritional Corp.

TalkingRain Beverage

PRODUCTS: Orange Cranberry Tangerine, Raspberry Pomegranate, Acai Grape Blueberry, Peach Mango Mandarin, Lemonade Passionfruit, Goji Black Cherry Sport, Pink Berry Citrus Sport, Blue Raspberry Sport, Kiwi Lime Sport

PRODUCTS: Natural, LemonLime, Berry, Tangerine, Kiwi Strawberry, Peach Nectarine, Pomegranate Lime, Lemon Zest, Citrus Twist, Mango Acai PACKAGING: 16.9 oz. PET, 2 L. PET, 12 oz. Can, 17 oz. Biodegradable PET Bottle

PACKAGING: 16 oz. PET ATTRIBUTES: Flavored, On Premise, USDA Organic, Sparkling

ATTRIBUTES: Enhanced, Flavored

Saratoga Spring Water Saratoga Spring Water Company PRODUCTS: Natural Spring Water, Sparkling Spring Water, Wildberry Essence, Lemon-Lime Essence, Orange-Tangerine Essence PACKAGING: 12 oz. Glass, 28 oz. Glass, 16.9 oz. PET, 8 oz. PET, 24 oz. PET, 1 L. PET, 1.5 L. PET ATTRIBUTES: Flavored, On Premise, Sparkling

Sparkling ICE

Spartos TalkingRain Beverage

Spartan Beverages, Inc.

PRODUCTS: Sparkling ICE Sparkling Mountain Spring Water, orange mango, pomegranate berry, black raspberry, lemon lime, pink grapefruit, kiwi strawberry

PRODUCTS: Spartos Protein Water, Spartos Sugar Free Protein Water, Goddess Protein Water

PACKAGING: 17 oz. PET, 1 L. PET, 12 oz. Can

ATTRIBUTES: Enhanced, Flavored

PACKAGING: 16 oz. PET

ATTRIBUTES: Enhanced, Flavored, Sparkling

JULY-AUGUST.2010.BEVERAGESPECTRUM.53


Syfo Sparkling Waters

VBee!

Universal Beverages, Inc.

VOSS New York Spring Water, Inc.

PRODUCTS: Original Seltzer, Naturally Flavored Lemon-Lime Sparkling Water, Naturally Flavored Tangerine-Orange Sparkling Water, Naturally Flavored Wild Cherry Sparkling Water

VOSS PRODUCTS: Still, Sparkling

PRODUCTS: Multi-Vitamins & SpringWater, Watermelon, Green Apple, Blue Raspberry

PACKAGING: 375 mL. Glass, 800 mL. Glass, 330 mL. PET, 500 mL. PET, 850 mL. PET

PACKAGING: 8 oz. PET ATTRIBUTES: On Premise, Sparkling

ATTRIBUTES: Enhanced, Flavored

PACKAGING: 10 oz. Glass, 20 oz. PET, 1 L. PET, 2 L. PET ATTRIBUTES: Flavored, Sparkling

Tasmanian Rain

VBlast! Vitamins&Spring Water

Tasmanian Rain

WAT-AAH!

New York Spring Water, Inc.

PRODUCTS: Tasmanian Rain Still, Tasmanian Rain Sparkling

WAT-AAH! PRODUCTS: WAT-AAH! Body, WAT-AAH! Brain, WAT-AAH! Power, WAT-AAH! Energy

PRODUCTS: Wild Berry, Pomegranate Cherry, Citrus, Green Tea, Grape, Acai&Berry, Peach Tea, Strawberry Kiwi

PACKAGING: 375 mL. Glass, 750 mL. Glass ATTRIBUTES: USDA Organic, Sparkling

PACKAGING: 16.9 oz. PET

PACKAGING: 16.9 oz. PET

ATTRIBUTES: Enhanced

ATTRIBUTES: Enhanced, Flavored

twist

vitaminwater zero

Whistler Water

TalkingRain Beverage

glacĂŠau

Whistler Water

PRODUCTS: west indies lime, mango acai, wild strawberry, mandarain white tea, pomegranate blueberry, lemon

PRODUCTS: squeezed (lemonade), XXX (acaiblueberry-pomegranate), mega-c (grape raspberry), gogo (mixed berry), rise (orange), recoup (peach-mandarin), revitalize (green tea)

PRODUCTS: Glacial Spring Water, Flat Cap and Sport Cap

PACKAGING: 19 oz. PET ATTRIBUTES: Flavored, USDA Organic

PACKAGING: 350 mL. PET, 500 mL. PET, 1 L. PET, 1.5 L. PET ATTRIBUTES: Enhanced

PACKAGING: 20 oz. PET, 16 oz. 4-Pack Carton ATTRIBUTES: Enhanced, Flavored, On Premise

Unsweetened Owater

Volvic

Zico

OWATER

AMI Brands

ZICO Beverages, LLC

PRODUCTS: Unsweetened Lemon Lime, Unsweetened Mandarin Orange, Unsweetened Peach, Unsweetened Strawberry, Unsweetened Wildberries

PRODUCTS: Volvic Natural Spring Water

PRODUCTS: Natural, Pomberry, Lima Citron, Mango, Passion Fruit

PACKAGING: 0.5 L. PET, 1 L. PET, 1.5 L. PET ATTRIBUTES: On Premise

PACKAGING: 1 L. Tetra Pak, 11 oz. Tetra Pak, 14 oz. 100% RPET

PACKAGING: 20 oz. PET ATTRIBUTES: Flavored ATTRIBUTES: Enhanced

54.BEVERAGESPECTRUM.JULY-AUGUST.2010


Advance Plastic Corp.

BASF Corp

We are a molder of 38mm plastic ratchet ring style caps used in the 1 gallon bottling of water. We also offer custom solutions for your plastic cap/closure requirements.

BASF is a leading supplier of vitamins, carotenoids, omega-3s and more. Products meet highest safety standards and regulatory requiremenst worldwide. www.nutrition.basf.com

abelei flavors

Alix Technologies

BASF SE

abelei flavors creates sweet, brown, fruit and other flavors for use in a wide variety of food, beverage and pharmaceutical applications. We have the expertise and resources to provide unique flavor solutions that are supported by industry best customer service.

Contract manufacturer & bottler of liquid RTD beverages from “2 oz shots” to 1 gallon. Hot Fill HTST & Cold Fill batch pasteurization. Turnkey sourcing, formulation, production, packaging & shipping solutions.

BASF is a leading supplier of vitamins, carotenoids, omega-3s and more. Products meet highest safety standards and regulatory requirements worldwide. www.nutrition.basf.com

Adirondack Beverages

Allen Flavors, Inc.

Big Systems, LLC

Northeastern based manufacturer of highest quality spring and purifed waters, both flavored and natural.

Allen Flavors is a beverage development and ingredient supply house. We serve multinational companies as well as many startups and entrepreneurs. Give us a call. We can help at any level of product development. Give us a concept and we’ll give you a product ready for bottling!

Provider of digital printing POP/POS systems and supplies for creating your own signs, banners, displays, cooler clings, decals, vehicle graphics and other marketing and merchandising specialties.

Adobe Springs Water Co. LLC

Aloecorp

Boreal Water Collection Inc. - Private Label Bottled Water Co-Packing

Adobe Springs supplies to bottlers bulk mineral water containing 110 mg of Magnesium per liter. WHO recommends a minimum of 25 mg of magnesiumper liter. Location: Off I-5 near San Francisco.

Aloecorp is a grower, processor and supplier of raw material Aloe vera liquid, liquid concentrates and powders. We are the only Aloe vera supplier to offer Aloe vera that is GRAS.

SERVICE & SUPPLIER LISTINGS

56.BEVERAGESPECTRUM.JULY-AUGUST.2010

Boreal Water Private Label Bottled Water Co-Packing. 8 oz. to 5 Gallon – PET and EcoPure Earth-friendly Biodegradable PET bottles. One-stop, turnkey, private label solutions. Natural Spring, Sparkling, Distilled Water, Batch Mixing capabilities.


Bringing

natural flavors into focus.

Robertet is a closely-held multinational company whose vision is long-term and whose technologies are focused on the flavors and aromas that nature always intended. For all of your flavor needs, call Robertet at 732-981-8300, or send an email to Solutions@RobertetUSA.com.

TECHNOLOGY • CREATIVITY • INNOVATION


Century Foods International

DWS Printing Label & Packaging Specialists

Innovative Labeling Solutions

Century Foods International is a leading contract manufacturer for the food, sports, health, and nutritional supplement industries. From non-carbonated, high-acid beverages to nutritional powders; Century Foods can create custom blends to meet your highest demands.

DWS Printing – The premier label printing company providing the highest quality labels, exceptional service, and professional graphic design, all at a fair and competitive price. DWS, since 1865.

As digital label and packaging specialists, ILS has comprehensive printing solutions for prime labels, flexible packaging, shrink sleeves, and folding cartons. We offer specialized capabilities including high impact sandwich printing,unique die shapes, screenprinting, embossing,hot stamping, and a large portfolio of materials. For a free consultation, and to learn how we can develop a customized solution to maximize your water brand, contact us today.

Chemi Nutra

Flavor Producers

INVISTA

Chemi Nutra offers cuttingedge, science-based nutritional supplement ingredients that address a variety of nutrition and performance-related concerns, including cognitive health, women’s health, weight management, antiaging, and sports performance.

Flavor Producers is a leading manufacturer of premium quality conventional, certified organic flavors and tea extracts serving the food and beverage industries. Your Partner For Flavor Development.

Containers made from OxyClear™ barrier resin are crystal clear and protect oxygen-sensitive foods and beverages, such as juice, wine, beer, dairy and fortified water as well as ketchup, sauces and condiments, for up to 12 months or longer.

Closure Systems International

Glover Capital, Inc.

Kwik Trip Inc. / Palace Street Foods

Closure Systems International, Inc. is recognized as a global leader in closure design, manufacturing, and high speed application systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally.

Glover Capital, Inc., and its partner company, Glover & Associates, Inc., assist clients with Mergers & Acquisitions; Estate & Succession Planning; and Valuations and Investment Banking.

A private label contract packaging, SQF Certified Plant.Hot Fill Line, Tea, Juice Tea, Fortified and Flavored Waters,Protein Water, and Sport Drinks.

Cyvex Nutrition

GMP LABORATORIES OF AMERICA, INC

Kyowa Hakko USA

Cyvex Nutrition is the most innovative nutraceuticals supplier in the industry. Cyvex was founded to supply standardized, branded ingredients to the nutraceutical, and food and beverage industries. Each ingredient is ensured for quality, potency, and safety and is supported with the latest scientific research.

GMP Laboratories of America, Inc. is a leading custom contract manufacturer of liquid dietary supplements and fortified water products. The facility is FDA registered cGMP compliant and utilizes the latest water purification technologies including reverse osmosis (RO), Deionization (DI), and oxygenation.

An international health ingredients manufacturer and a world leader in the development, manufacturing and marketing of nutraceuticals, pharmaceuticals and food products, with an ongoing commitment to research, developing innovative new products and quality management.

58.BEVERAGESPECTRUM.JULY-AUGUST.2010


Langlade Springs LLC

Martin Bauer Inc.

Nordon/Cooler Solutions

Preferred supplier of premium private label bottled natural mineral spring water. Offer a variety of packaging options and in-house graphic design capabilities to meet your needs. Visit us at PLMA this November in Chicago.

There’s More Brewing Here Than Just A Good Cup of Tea. The Martin Bauer Group is the leading supplier of botanical raw materials & extracts for the food, beverage, dietary supplement and pharmaceutical industries.

Nordon/CSI stocks an array of widely recognized glass door merchandisers for commercial use. We customize everything to create one point of contact for the life-cycle of your branded product. Let us quote your next opportunity.

MARSAN GIDA SANAYI VE TICARET AS

MPT, Inc.

NVE Pharmaceuticals

SaKa Water is the leading exporting natural mineral water brand of Turkey with %35 of Turkey’s total export. With a 8,22 pH level, SaKa is “the Source of Health!”

Bulk & Turnkey instantized spoon-stirrible powder drink mixes. Toll granulation, agglomeration, encapsulation & particle sizing of single and multi-ingredient systems. MPT is a division of Pharmachem Laboratories, Inc.

NVE manufactures energy shots, energy drinks,RTD proteins, waters and much more. NVE owns and operates a quarter of a million sq ft. manufacturing plant,a 40,000 sq ft 8.4oz canning facility that is capable of producing 800 cans per minute and a 250,000 sq ft production facility that runs 4 high speed liquid shot filling lines capable of turning out 30 million shots per month. Watch NVE’s manufacturing lines at nveusa.com.

Adobe Springs Water Company Adobe Springs is the largest supplier of bulk mineral water to the bottling industry in the United States, with a TDS of 435 mg per liter. Adobe Springs’ healthful magnesium content of 110 mg per liter is more than the combined magnesium content of the top-20-sales bottled waters in the US. Adobe Springs tastes great, and has been marketed as “Noah’s Spring Water” since 1992. The Adobe Springs are conveniently located 19 miles off I-5 in Central California.

New clients welcomed, as we have plenty of water. Call Paul Mason, Owner Tel: (408) 897-3023 Email: paulmason@MgWater.com Adobe Springs Water Co. LLC 19000 Del Puerto Canyon Road Patterson, CA 95363

JULY-AUGUST.2010.BEVERAGESPECTRUM.59 adobesprings_spectrum_half.indd 1

3/8/10 8:37 AM


Osio International

Primera Technology, Inc.

Robertet Flavors

Osio International facilitates off-shore sourcing of rotogravure printed Shrink Labels, Roll-Fed OPP labels, and Spouted Pouches. World-class print quality, outstanding service, low pre-press costs. As little as two weeks from art approval to delviery of your new item. A certified Minority Owned Business.

Primera Technology, Inc. is a leading developer and manufacturer of short-run color label printers. Primera is well known for its LXSeries color label printers. They print full-color, photoquality images and photos at up to 4800 dpi.

Robertet Flavors is the US Flavors division of the Robertet Group, a global flavor and fragrance manufacturer with a heritage in natural materials. Our technical staff is expert in applying complementary flavor ingredients for the water and all other beverage categories.

Owens-Illinois

Purac

SG Beverage Solutions Inc

O-I is North America’s leading producer of glass containers, with 19 manufacturing operations located in the United States and Canada. The company’s glass container lines span a range of shapes and sizes for food, beer, wine, spirits and other non-alcoholic beverages. O-I is focused on leveraging capabilities to bring innovative package solutions to current and potential customers. O-I is committed to being a performance-driven, customer and consumer-focused organization, providing the best packaging solutions to enhance brand recognition.

PURAC supplies ingredients used in the beverage industry serving a range of functions: pH regulation, acidification, mineral fortification, and flavor enhancement/masking. Newest product- PURAC FIT Plus masks off-flavors of all artificial sweeteners, including Stevia.

Quality Coolers and Commercial Refrigerators for the Beverage Industry.

Pharmachem

Racks Incorporated

SleeveCo, Inc.

Ingredients for beverages including vitamins, minerals, botanicals, extracts, premix & fortification, caffeine, wellness, weight control, energy, antioxidants and more.Bulk and Turnkey liquid and powder drinks from “2 oz shots” to truckloads.

Custom manufacturer of Point of Purchase displays for the beverage industry. We manufacture right across the border getting displays made with quality, speed and inexpensively. Call today for a free sample customized for your product.

SleeveCo prints and converts high-impact, reliable, shrink sleeve and stretch sleeve labels. Awardwinning, DuPont-certified professionals expertly deliver a product’s visuallydynamic message. We manufacture affordable stretch sleeve application equipment to order.

Premium Ingredients International

Rexam Closures

SmartSeal

Premium Ingredients is your connection to high-quality ingredients and flavors, expert R&D and valueadded solutions. We source over 1,200 ingredients from antioxidants and amino acids, to fibers and vitamins, while providing superior service and insight.

Innovative stock and custom closures for the beverage industry. Closures for: isotonics; still, pressurized, mineral and sparkling water. Light-weight and tamper-evident designs. Twist and Pull tamper-evident option. Dispensing closures for large water containers.

SmartSeal delivers innovative, non-spill closure solutions. The SmartSeal FLEX family of closures are unique in their functionality and design, with an automatically activated valve as the main feature.

60.BEVERAGESPECTRUM.JULY-AUGUST.2010


Sovereign Flavors, Inc.

The NutraSweet Company

WILD Flavors, Inc.

Flavor and Extract Manufacturer specializing in the beverage and dairy industries. Services include Custom Beverage Product Development of RTD, Energy Drinks, & Flavored Spirits.

The NutraSweet Company is the leading global manufacturer of great tasting zero-calorie sweeteners. Headquartered in Chicago, The NutraSweet Company, stands alone in its ability to provide customers with a full value portfolio including superior quality products, unrivaled technical, R & D and regulatory support, competitive pricing and an experienced management team.

WILD Flavors, Inc. is the fastest-growing company of its kind in North America thanks to our commitment to providing unsurpassed quality and consistency, innovative technology, responsive service, and of course -- great taste. “We Create Great Taste” is more than a motto for WILD, it’s a literal interpretation of what we do every day.

Spear

Veriplas Containers

WS Packaging Group, Inc.

Spear provides solutions to labeling needs through expertise in label design, production, applicaiton, performance, and comprehensive technical support. Printing processes include flat bed screen, rotary screen, UV flexographic, gravure, foil stamping, and combination printing. Pressure-sensitive labeling is our focus.

Veriplas Containers provides PET containers to the bottled water and beverage industry. We are known for supplying quality containers in mixed loads with reasonable lead times.

WS Packaging can be your single source solution. Our extensive printing techniques, complex constructions, innovative materials, and wide variety of finishing and packaging systems will propel your brand to the next level.

JULY-AUGUST.2010.BEVERAGESPECTRUM.61


COMPANY CONTACT INFORMATION COMPANY NAME

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

9-12, Corp.

Jose Lazoff

pmb dept 388 hc01 box 29030

Caguas

PR

00725

787-747-6057

elevatewaters.net

abelei flavors

Troy Gooding

194 Alder Drive

North Aurora

IL

60542

630-859-1410

abelei.com

Activate Drinks

Dan Holland

4590 Macarthur Blvd. #500

Newport Beach

CA

92660

949-417-5728

activatedrinks.com

Adirondack Beverages

Kent Sellner

701 Corporations Park

Scotia

NY

12302

518-688-3223

adirondackbeverages.com

Adobe Springs Water Co., LLC

Paul Mason

P O Box 1417

Patterson

CA

95363

408 897-3023

mgwater.com/adobe.shtml

Advance Plastic Corp.

Bill Mason

4866 W. Cortland St.

Chicago

IL

60639

773-637-5922

advanceplastic.com

Alix Technologies

Gregory Drew

265 Harrison Avenue

Kearny

NJ

07032

201-719-7405

pharmachemlabs.com

Allen Flavors, Inc.

Joe Moran

23 Progress St.

Edison

NJ

08820

908-561-5995

allenflavors.com

Aloecorp

Jeff Barrie

2660 Willamette Dr NE

Lacey

WA

98516

800-458-2563

aloecorp.com

American Summits

Emily Parker

419 Park Avenue South Suite 909

New York

NY

10003

877-643-4455

americansummits.com

AMI Brands

Olivier Sonnois

1417 6th Street

Santa Monica

CA

90401

914-77-71426

apollinaris.com

AMI Brands

Olivier Sonnois

1417 6th Street

Santa Monica

CA

90401

914-777-1426

eauxsaintgeron.com

AMI Brands

Olivier Sonnois

1417 6th Street

Santa Monica

CA

90401

914-777-1426

volvic-na.com

Anti-Ageing North America

Blake Webb

11233 Hwy 80 East

Montgomery

AL

36117

334-235-0755

anti-ageingwater.com

Aqua Straw Inc.

Erez Raman

P.O Box 4211

San Rafael

CA

94913

415-244-0557

aquastraw.com

AquaHydrate, Inc

Jerry Klein

7755 Center Ave Suite 1100

Huntington Beach

CA

92647

310-374-6519

aquahydrate.com

Arizona Beverages

Jim Gunther

60 Crossways Park Drive West, Suite 400

Woodbury

NY

11797

516-812-0328

drinkarizona.com

Assure Food and Beverage

Chuck Miller

10883 Kinross Ave

Los Angeles

CA

90024

770-262-5709

assurewater.com

Balance Water Company

Martin Chalk

405 Northfield Ave

West Orange

NJ

07052

212-564-0787

drinkbalance.com

BASF Corp

Nutrition Ingredients North America

100 Campus Drive

Florham Park

NJ

07932

800-527-9881

nutrition.basf.com

BASF SE

Nutrition Ingredients Europe

Li554

Limburgerhof

Germany

67117

49 621 60 28073

nutrition.basf.com

Big Systems, LLC

John D. Peterman

N59W14053 Bobolink Avenue

Menomonee Falls

WI

53051

888-244-4177

bigsys.com

Boreal Water Collection Inc.

Francine Lavoie

4496 State Road 42N

Kiamesha Lake

NY

12751

866-429-0101

borealwater.com

BOT Beverages

Cricket Allen

301 N Harrison St Box 402

Princeton

NJ

08540

609-882-2806

botbeverages.com

Canadian Mineral Water S.A.

Claudia Schneider

30, Esplanade de la Moselle

Wasserbillig

Luxembourg

06637

00352 26 71 39 0

gize.com

Century Foods International

Kate Stueber

400 Century Court

Sparta

WI

54656

800-269-1901

centuryfoods.com

Chemi Nutra

Blake Kraemer

4463 White Bear Pkwy., Suite 105

White Bear Lake

MN

55110

866-907-0400

cheminutra.com

Closure Systems International

Clint Rush

6625 Network Way

Indianapolis

IN

46278

317-390-5000

csiclosures.com

Coca-Cola

Josh Gold

17-20 Whitestone Expressway

Whitestone

NY

11357

718-746-0087

us.powerade.com

CytoSport, Inc.

Jamie Esch

4795 Industrial Way

Benicia

CA

94510

888-298-6629

cytosport.com

Cyvex Nutrition

Matt Phillips

1851 Kaiser Ave

Irvine

CA

92614

949-622-9030

cyvex.com

drench usa

Jay Gibb

1111 E. Draper Parkway Ste. 300

Draper

UT

84020

801-942-0557

drenchusa.com

DWS Associates, Inc.

Andy Staib

89 N Industry Court

Deer Park

NY

11729

631-667-6666

dwsprinting.com

Echo Beverages

Michael Balyasny

5482 Wilshire Blvd #323

Los Angeles

CA

90036

866-848-3246

joinecho.com

Eldorado Natural Spring Water

Jeremy Martin

1783 Dogwood St.

Louisville

CO

80027

303-604-3017

eldoradosprings.com

English Mountain Spring Water Co.

John L Burleson

3161 Highway 411

Dandridge

TN

37725

865-509-7007

englishmountainh2o.com

Essentia Water, Inc.

Donna Braxton

22833 Bothell Everett Hwy, Suite 220

Bothell

WA

98021

877-293-2239

essentiawater.com

Ex Drinks, LLC

Headquarters

1879 Whitney Mesa Drive

Henderson

NV

89014

702-949-6555

exdrinks.com

62.BEVERAGESPECTRUM.JULY-AUGUST.2010


DECEMBER 6 & 7, 2010 with Beverage School

LOEWS SANTA MONICA BEACH HOTEL for more information visit

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COMPANY CONTACT INFORMATION (continued) COMPANY NAME

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

FIJI Water

FIJI Water

11444 West Olympic Blvd, Suite 210

Los Angeles

CA

90064

888-426-3454

fijiwater.com

Flavor Producers

Janet Guzman

28350 W. Witherspoon Pkwy

Valencia

CA

91355

661-257-3400

flavorproducers.com

Fred Beverages, Inc.

Peter Jordan

2633 Lincoln Boulevard #536

Santa Monica

CA

90405

877-HES-WATE

ganic consumer products Ltd.

Cinto Gersie

Gottlieb Daimlerstr. 1

Langenselbold

Germany

63505

glacĂŠau

lauren thompson

17-20 whitestone expy

whitestone

NY

11357

718-746-0087

Glover Capital, Inc.

Marion B. Glover

506 International Tower, 229 Peachtree St, NE

Atlanta

GA

30303

404-523-2921

GMP Laboratories of America, Inc.

Suhail Ishaq

2931 E. La Jolla St.

Anaheim

CA

92806

714-630-2467

Gota Water S.A.

Gota

Melo 2134 - UF 37

Buenos Aires

Argentina

01602

Green Planet Beverages

Brad Schulman

P.O. Box 803338, #11475

Chicago

IL

60680

312-962-4444

greenplanetbeverages.com

H 10 O Beverage Company, LLC

John Lawrence

500 N. Rainbow Blvd. Suite 300

Las Vegas

NV

89107

702-371-3498

h10o.com

H2o Box

Michele Bassi

PO Box 946

Watsonville

CA

95077

831-750-9016

drinkh2obox.com

Hawaiian Springs, LLC

Clint Welker

3375 Koapaka Street #F220-27

Honolulu

HI

96819

808-483-0520

hawaiianspringswater.com

Herbal Water, Inc.

Albert Cahana

308 E. Lancaster Ave.

Wynnewood

PA

19096

610-668-4000

herbalwater.com

Hint, Inc.

Kara Goldin

2124 Union Street Suite D

San Francisco

CA

94123

415-513-4050

drinkhint.com

ICIO, Inc.

Alex Van Lang

935 Westbourne Dr. #205

Los Angeles

CA

90069

310-652-4790

iciowater.com

Innovative Labeling Solutions

Eric Knop

4000 HamiltonMiddletown Rd

Hamilton

OH

45011

888-860-2457

ilslabels.com

Intelligent Beverages, LLC

David Schuman

10869 N. Scottsdale Rd. #103-122

Scottsdale

AZ

85254

480-221-4639

resqwater.com

Keystone Water Company

Chris Rapp

1512 US 27 S

Lake Placid

FL

33852

239-331-7744

renewal-water.com

Kwik Trip, Inc./ Palace Street Foods

Merlin Winchell

1626 Oak St.

La Crosse

WI

54602

608-793- 6083

palacestreetfoods.com

Kyowa Hakko USA

Leo Cullin

767 Third Ave, 19th FL

New York City

NY

10017

212-319-5353

kyowa-usa.com

Langlade Springs, LLC

Terry Casey

N2810 Circle Drive

Clintonville

WI

54929

414-801-9317

langladesprings.com

Maayan LLC

Orly Glick

10 Preston

Irvine

CA

92618

888-788-1541

mindessential.com

Marsan Gida San. ve Tic. AS

Sezgi Mete

Kucukbakkalkoy Mh. Vedat Gunyol Cd. Demir Sk. No:1/A Atasehir

Istanbul

Turkey

0090 216 570 14 00

sakasu.com.tr

Martin Bauer, Inc.

Gary Vorsheim

300 Harmon Meadow Blvd.

Secaucus

NJ

07094

201-253-5053

martin-bauer-group.us

MPT, Inc.

Gregory Drew

265 Harrison Avenue

Kearny

NJ

07032

201-719-7405

pharmachemlabs.com

New Dutch Water Corp.

NY2O

14 Mahan Rd

Old Bethpage

NY

11804

917-696-8201

ny2o.com

New Patagonia SA

New Patagonia SA

Monroe 3226

Buenos Aires

Argentina

01428

54 11 5278 6375

lauquenwater.com

New York Spring Water, Inc.

Richard Zakka

517 West 36th St.

New York

NY

10018

212-777-4649

newyorksprings.com

fredbrands.com ganicwater.com vitaminwaterzero.com

gmplabs.com gotawater.com

NIKA Water Company

Reggie Norris

PO Box 2348

La Jolla

CA

92038

858-531-9234

nikawater.org

Nordon/Cooler Solutions

Joe Moffett

1 Cabot Blvd. East

Langhorne

PA

19047

800-211-7745

nordoninc.com

NVE Pharmaceuticals

Karen Finocchio

15 Whitehall Road

Andover

NJ

07821

973-786-7868

nveusa.com

Osio International

Rick Whipple

2550 E. Cerritos Ave.

Anaheim

CA

92806

714-935-9700

osiopack.com

OWATER

Chris Kinch

33 Bradford Street

Concord

MA

01742

978-318-6300

owater.com

Owens-Illinois

Angela Luring

One Michael Owens Way, P2

Perrysburg

OH

43551

567-336-5000

o-i.com

64.BEVERAGESPECTRUM.JULY-AUGUST.2010


COMPANY NAME

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

OxyClear barrier resin

Frank Embs

One Lake Point Plaza, 4235 S. Stream Blvd

Charlotte

NC

28217

704-586-7331

polymers.invista.com

Pharmachem

Gregory Drew

265 Harrison Avenue

Kearny

NJ

07032

201-719-7405

pharmachemlabs.com

Premium Ingredients International

Nicole Aurelio

285 E. Fullerton Avenue

Carol Stream

IL

60188

630-868-0300

premiumingredients.com

Primera Technology, Inc.

Jennifer Loegering

Two Carlson Parkway North

Plymouth

MN

55447

800-797-2772

primeralabel.com

Purac

Eva Dratwa

111 Barclay Boulevard

Lincolnshire

IL

60069

847-634-6330

purac.com

Pure Distribution US, LLC

David Lomnitz

777 S. Flagler Drive, 800 West

West Palm Beach

FL

33401

561-515-6075

icelandspring.com

PURE SWISS, Inc.

Alex Fries

PO Box 26291

San Francisco

CA

94126

415-992-7735

pureswisswater.com

Racks Inc.

William Schiffman

7684 St Andrews Ave.

San Diego

CA

92154

619-301-7971

racksinc.com

Refreshing Ideas, LLC

Julie Atherton

318 Indian Trace, Suite 340

Weston

FL

33326

888-650-2221

onedrinkatatime.com

Rexam Closures

Jennifer Wuilfe

1899 N. Wilkinson Way

Perrysburg

OH

43551

800-537-0178

rexam.com/closures

Robertet Flavors

Tim Bauer

10 Colonial Drive

Piscataway

NJ

08854

732-981-8300

robertet.com

Saratoga Spring Water Company

Adam Madkour

11 Geyser Road

Saratoga Springs

NY

12866

518-584-6363

sswc.com

SG Beverage Solutions, Inc.

SALES

2801 NW 55th Court

Ft. Lauderdale

FL

33309

877-882-6693

sgbeveragesolutions.com

Skinny Nutritional Corp.

Michael Salaman

3 Bala Plaza East Suite 101

Bala Cynwyd

PA

19004

610-784-2000

skinnywater.com

SleeveCo, Inc.

Jyl Gryder

103 Lumpkin Campground Rd. N

Dawsonville

GA

30534

706-216-3110

sleeveco.com

SmartSeal

Anders Markstedt

Jakob Askelandsvei 21

Sandnes

Norway

04314

47 51 63 16 50

smartseal.no

Soma Beverage Company

Jasmin Kung

PO Box 885462

San Francisco

CA

94188

415-979-0781

metromint.com

Sovereign Flavors, Inc.

David Ames

4020 W. Chandler Ave

Santa Ana

CA

92704

714-437-1997

sovereignflavors.com

Spartan Beverages, Inc.

Kirk Bardin

P.O. Box 803040

Santa Clarita

CA

91380

661-414-8747

spartos.com

Spear

Todd Robinson

5510 Courseview Dr

Mason

OH

45040

800-627-7327

spearsystem.com

Sundance Beverage Company

Valarey Ortiz

26901 Industrial Blvd.

Hayward

CA

94545

510-783-3200

lacroixwater.com fruit2o.com

Sunny Delight Beverage Co.

Mike Burton

4747 Lake Forest Drive

Blue Ash

OH

45242

513-483-3360

TalkingRain Beverage

David Kearns

30520 SE 84th Street

Preston

WA

98050

630-922-0572

talkingrain.com

Tasmanian Rain

US Headquarters

1705 Commerce Drive Suite 400

Atlanta

GA

30318

404-551-5187

tasmanianrain.com

Taste Of Nature, Inc

Lakhi

Box 160

River Edge

NJ

07661

201-599-2238

baliartesianwater.com

The Coca-Cola Company

Brand Manager

One Coca-Cola Plaza

Atlanta

GA

30301

404-676-2121

dasani.com

The NutraSweet Company

Brad Meyers

222 Merchandise Mart Plaza, Suite 936

Chicago

IL

60654

312-873-5000

nutrasweet.com

Universal Beverages, Inc.

Cydelle Mendius

PO Box 448

Ponte Vedra Beach

FL

32004

904-280-7795

syfobeverages.com

Veriplas Containers

Speed Stodghill

6600 Geyer Springs Rd.

Little Rock

AR

72209

800-919-3329

veriplas.com

VOSS

Voss USA Inc.

900 Broadway Suite 1003

New York

NY

10003

212-995-2255

voss.com

WAT-AAH!

Carol Eng

133 W. 25th St. #9W

New York

NY

10001

212-627-2630

wat-aah.com

Watermark Innovation, LLC

Patti Ann Kelly

400 Noyac Road

Southampton

NY

11968

631-259-2329

drinkpurecool.com

Whistler Water

Lissa Poloni

PO Box 1400

Whistler

BC

V0N 1B0

877-65-WATER

whistlerwater.com

WILD Flavors, Inc.

David Boone

1261 Pacific Avenue

Erlanger

KY

41018

859-342-3600

wildflavors.com

WS Packaging Group, Inc.

Mark Moorhead

2571 S. Hemlock Road

Green Bay

WI

54229

920-487-6344

wspackaging.com

ZICO Beverages, LLC

Michael Buck Williams

648 Hermosa Ave

Hermosa Beach

CA

90254

310-379-9505

zico.com

JULY-AUGUST.2010.BEVERAGESPECTRUM.65


PROMOTIONS, EVENTS, AND SPECIALS FOR THE INDUSTRY

PROMO PARADE Mountain Dew’s Design Contest

Odwalla Plants Trees

Mountain Dew launched its The Green Label Art: Shop Series contest in collaboration with skateboarding star Paul Rodriguez and legendary skate artist Don Pendleton. Each of the participating 35 skate shops, were asked to collaborate with a local artist of their choice and submit a unique Mountain Dew can design, which will be featured and distributed to retailers nationally as an official Mountain Dew can in 2011. Fans have the opportunity to vote for their favorite artwork up to seven times per day and enter the Green Label Art: Shop Series sweepstakes at www.greenlabelart.com until Regional Voting ends on September 9 at 2:59 p.m. EST. Voters are also be entered to win weekly prize packs that include items like Plan B skate deck and wheels, a Nixon watch and headphones, or an all-expense paid trip for two to the Portland, Salt Lake City and Las Vegas Dew Tour stops this summer and fall. The winning skate shop and artist are set to be announced on October 17, and will win $10,000 in prize money, divided up equally between both parties.

Odwalla and America’s State Parks partnered again under the company’s third annual Plant a Tree program. This year, Odwalla expanded their initiative to all 50 states in the hope of doubling its donation from last year. From May 25, visitors to www.odwalla.com/plantatree have been able to click on one of 50 state park systems where they would like to plant a tree, free of charge. Odwalla hope to plant 200,000 trees through the 2010 program. Tree locations will be determined by website visitor designation. The initiative comes to a close on August 15. Additionally, Odwalla Facebook fans are able to create their own virtual Microforest by encouraging others to donate trees via the Plant a Tree program, and they receive virtual credit when their friends participate. As more friends designate tree donations from Odwalla, the fan will get a virtual forest planted in their name. Odwalla also allocated a portion of the trees through codes found in Park Visitor Welcome Kits that have been distributed to participating State Parks. These codes can be redeemed for a tree until December 31, 2010.

Anheuser-Busch Donates to River Network Anheuser-Busch and its Budweiser brand recognized World Environment Day (WED) on June 5. The company donated $150,000 to River Network to support river and watershed conservation projects in each of the company’s 12 U.S. brewery cities. The money will be used for programs including river cleanups, native vegetation plantings, invasive species removal and environmental education initiatives. Four of the 12 breweries already have conservation programs in place. As an example, the Cartersville, Georgia, facility

66.BEVERAGESPECTRUM.JULY-AUGUST.2010

is working with the Upper Etowah River Alliance to support watershed restoration and educate brewery employees on rainwater collection systems. More information on Anheuser-Busch’s environmental commitment can be found in the company’s recently released 2009 Citizenship Report. A portion of Budweiser’s recent donation to River Network will help assist in the organization’s national programs and initiatives to protect America’s rivers, lakes and streams.


Outperform The Competition Your active, athletic customers know the value of protein. They’ve most likely tried a couple different protein ready to drinks. But nothing out there compares to ABB’s new Pure Pro® 50 shakes. In addition to ranking among the best-tasting protein RTDs with the cleanest nutrient profile, the industry’s first resealable aluminum bottle is an obvious standout in any cooler. And the uniqueness is more than skin deep. Crack the cap for 50 grams of the highest quality milk and whey proteins money can buy. Money that’ll be ringing up sales. Because once your customers and their friends see this big, impressive aluminum bottle and find out how great each of the 5 delicious low fat / low sugar flavors goes down, they’ll be coming back for more. That’s how it’s been with ABB’s comprehensive line of performance beverages and bars since 1985. Give us a call and start outperforming your competition today.

866-353-9ABB www.ABBperformance.com

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The July-August 2010 issue of Beverage Spectrum Magazine.

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The July-August 2010 issue of Beverage Spectrum Magazine.

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