Brand News
Shots
First Aid Shot Therapy (FAST) added
several major retail partners this year including CVS, 7-Eleven, and Casey’s General Store, in addition to releasing two new SKUs: FAST Sleep, a liquid sleep aid, and FAST Allergy, created to relieve symptoms of allergies, hay fever and the common cold. TruEnergy, which began as a crowdfunded project on Kickstarter, launched its first product, a “sport shot” aimed at athletes that contains green tea, green coffee bean and coconut water, available in citrus mango flavor. The company also secured investment from SOSVentures and Crimson Capital and signed Ottawa Senators goaltender Mike Condon as an endorser. 5-hour Energy has added a new SKU
that contains 21 g of protein, less than one gram of sugar and 100 calories per 6 oz. bottle. 5-hour Energy Protein comes in four flavors: Berry, Peach Mango, Grape Extra Strength, and Berry Extra Strength.
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juice shots called Youth, which includes sea buckthorn and Baobab powder. The brand is currently available at Whole Foods stores in several regions. Shotz Natural Energy has launched in
three SKUs aimed at specific functions and demographics: Shotz Natural uses only natural ingredients, Shotz Energia is targeted towards Hispanic consumers and Shotz Go-Time energy is formulated to appeal to millennials. Tinley Beverage Company. Launched
in November, Hemplify, a new sugarfree, zero calorie energy shot, contains hemp stalk extract and medium-chain triglyceride (MCT) oil. Kuli Kuli debuted its Moringa Green Energy Shots, made with the nutrientrich moringa plant native to Haiti, at the San Francisco Fancy Food Show in January. Developed in collaboration with Whole Foods, the shots are available at all 420 of the store’s retail locations.
I Am Skinny, a 3 oz. shot designed to
help with weight management, now includes Super CitriMax, a patented hydroxyl citric acid water extract from Garcinia Cambogia. Forto, makers of 2 oz. coffee energy shots, is launching two new SKUs – Vanilla and Mocha – made with organic milk that are shelf stable for 12 months and contain 200 mg of caffeine added through the cold brew process. Life Support launched a second SKU called Red Label Recovery Shot, a caffeinated version of the original formula that features no sugar and a new berry flavor. The product opened in 23 new retailers this year, including 7-Eleven and Mapco. KOR Shots, based in Malibu, Calif., added a new SKU to their line of 1.7 oz.
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Saratoga Juice Bar. In June, New York-based Saratoga Juice Bar debuted a line of of 2 oz. cold pressed juice shots available in three flavors: Turmeric Blast, Wheatgrass Tropic and Hot Beets, all of which are available at all Wegmans stores. The Pickle Juice Company, makers of the 100% Natural Extra Strength Pickle Juice Shot, announced expanded distribution in Central America, South America and Australia this October. Rhino Rush Energy has two products
entering their fourth year on the market: Rhino Rush, an herb-based energy shot that contains ephedra, and Rhino Relax, formulated to relieve body stress and restlessness.