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Contents • Volume 14 • No. 7

32

COLUMNS

FEATURES

ON THE COVER

4 First Drop Spinning the Cycle

22 International Roundup Heineken Consolidates, The High End Goes Abroad, Brewdog Bags the Crowd

28 When Hydration Isn’t Enough Inside Functional Waters with Brand News

6 Publisher’s Toast Tiny Bubbles 16 Gerry’s Insights The Geography of the Rebrand

DEPARTMENTS

24 What’s In Favor With Flavor? The Experts Weigh In

8 BevScape Litchfield Invests in Genius

THE EXPERTS

10 New Products KeVita Adds Vinegar Tonics 14 Channel Check Monster on the March

20 Why Big CPGs Need to Act By Michael Burgmaier, Managing Partner, Whipstitch Capital

IMPORT BEER IN BRIEF

WHAT'S IN FAVOR WITH FLAVOR?

WHY BIG CPGs NEED TO ACT

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32 Promo Parade Entertainers, Vodka and Gin

BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472

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BevNET Magazine October 2016  

The October 2016 issue of BevNET Magazine.

BevNET Magazine October 2016  

The October 2016 issue of BevNET Magazine.