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How Kombucha Brands Are Moving To Mainstream














Contents / November – December 2018 / Volume 16 / No. 6







4 First Drop Is This Fully Baked

34 Kombucha Expanding Its Audience

6 Publisher’s Toast Famous Folks, Big Sales

42 Dairy Alternatives Plant-Based Dairy Brands Push Their Platform

32 Gerry’s Insights Let the Grand Experiment Begin

48 Cider Rosé, Regionals Driving Sales

DEPARTMENTS 10 Bevscape/NOSHscape/Brewscape Riff Raises Cash, PepsiCo Buys Health Warrior, Leadership Changes in Craft

SHOW COVERAGE 52 Expo East Review

20 New Products Dunkin Takes a Shot In The Dark

56 National Association of Convenience Stores Review

28 Channel Check Looking at Bai, Snapple, and Hawaiian Punch


98 Promo Parade Hennessey and National Brotherhood of Cyclists Honor Marshall Taylor

59 New Beverage Guide with providers and suppliers

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Is This Fully Baked

You can’t always judge the state of things by what you see at Trade Shows, but if you roll it up with the rest of the buzz from investors, media, and even the regulatory environment, it’s pretty clear that the cannabinoid compound CBD is having a moment. Long the quiet Teller to THC’s voluble Penn, the potential of CBD as a new functional ingredient has compelled hundreds of new food and beverage brands in an effort to test the waters. No less a strategic than the Coca-Cola Co. made waves (and likely millions of bucks for daytraders) when it was reported that it had been eyeing the CBD market. Of course, the bitter irony of the whole CBD market is that it’s being let out of the barn by none other than Mitch McConnell, the Senate Majority Leader and national buzzkill. It’s McConnell who nevertheless insisted that the most recent Farm Bill include a clause that freed up domestic hemp production – and made even more quasi-legal the CBD that can be squeezed out of it. So what makes CBD so attractive, especially knowing that so many of the dorm room legalization conversations out there have been about the business that can be built around the buzz-imparting elements of hemp relative marijuana? After all, it’s the beer companies who have led the way on the marijuana business up until now, as they worry about getting outflanked by those seeking a new kind of inebriation. For starters, there’s the potential that CBD, unlike so many other functional ingredients, can have short-lead efficacy. For some, it clears up muscle soreness or fights a migraine in a timely manner, creating functionality at a speed close to 4 BEVNET MAGAZINE – NOVEMBER/DECEMBER JANUARY/FEBRUARY 2018 2018

caffeine, salt, alcohol or probiotics. And there’s no sitting around waiting to die to try to figure out if, like antioxidants, you’ve added years to your life; there’s not a lot of time spent wondering if the ashwaganda and reishii are taking your energy to the next level or if it’s just that you’re generally drinking something healthier that’s got you feeling sprightly. That’s not to say that CBD is only a pain reliever – or that it works as one for everyone, for that matter. In fact, the purported range of healing uses of the stuff rivals only the Fountain of Youth for potential functional effect, even while the scientific proof points remain more the stuff of legend than anything demonstrated in double-blind placebo studies. But that uncertainty is as much of a downside as an upside: As any number of high-ORAC value antioxidant product makers will tell you, if your product is said to do too much, chances are it’s going to fall short somewhere in the market. That’s also what has hampered probiotics over the years as well – sure, you know what they’re doing in the short term, but longterm it can be harder to prove that healthy bacteria in your gut might have led you from the depths of depression. Still, if the numbers lie sometimes, the promise of numbers doesn’t, and those numbers have been huge. Estimates for sales by 2020 are ranging between $2 and $3 billion for the CBD market overall – and if you haven’t been counting, 2020 is a little more than a year away. I’m not going to focus on short term challenges like the need for clarity on shipping and distribution regulation. The drive in the industry is so strong right now, and the infrastructure itself so adaptable, that

once supply and methodology are established, those barriers will fall. It’s as easy an experiment in national legalization as medical marijuana has been for many states – that is, a safe-looking, non-psychoactive step that still doesn’t look like Congress is handing out rolling papers. But the bigger challenge for everyone looking to fill bottles and cans with CBD extract is that this stuff better deliver. While there’s less than complete knowledge about what it does, you know how THC makes you feel. Without that pervasive buzz, though, I worry that whatever benefit consumers anticipate deriving from CBD will prove negligible compared to the anticipation of the market. People don’t yet have enough of the studies to confirm what it does, the short-term physical effects don’t all come out the same way due to vast differences in extraction methods and dosage amounts, and there isn’t anything close to a set of best practices available to those who are trying to establish functionality. If energy isn’t put into developing good scientific studies, consistent results, and a proposition that can be fulfilled for consumers, CBD products will join a list of homeopathic remedies that start with ginseng and stretch around the world. Think about it this way: the antioxidant benefits of coffee are legendary, and of course you love the taste. There are huge potential regenerative agriculture benefits in the hemp business, as well. But how much of a global economic force would coffee be if it didn’t have caffeine? That’s the degree of difference the industry faces. So in the race for the cash – and make no mistake, I certainly think it’s one worth running – let’s just try to make sure we’ve mapped out a proper course. Photo Alex Person Photo byby Samara Doole on Unsplash










Famous Folks, Big Sales




A few months back I was totally rapt, watching and attending my favorite sporting event, the U.S. Open. As a longtime tennis player and fan nothing beats the excitement, intensity and skill of the players. Having my favorite, Novak Djokovic, win was the icing on the cake. During one of the matches, the commentators discussed the endorsement prowess of some of the players. I was startled to hear that Kei Nishikori of Japan makes over $40 million a year, more than both the eventual champ and anyone else not named Roger Federer. I kept revisiting that comment. I thought back to my younger years, before my involvement in the beverage industry, and also the 26 years where it’s been my profession. I thought about some endorsers that have graced the screens and pages of the media over the years. My first and fondest memory is of Yogi Berra, for YooHoo. Anyone who grew up in New York in the 50’s has his classic “It’s me he for YooHoo” etched in their minds. I remember Mickey Mantle, my idol, shilling for many brands. If Mickey drank it, so did I. An ad that I will never forget is the one for Paul Masson Wines with Orson Welles. I was a big fan of Citizen Kane and his other films and couldn’t comprehend his agreeing to shill for a brand. I guess money talked, even back then. Even Sean Connery, at the height of his James Bond 6 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2018

fame, found time to receive a paycheck from Jim Beam. The entire Miller Lite campaign from the 70’s tickled my fancy, especially the Rodney Dangerfield and Bob Uecker ones, all effective and memorable. I think my favorite campaign was “Got Milk” and the milk mustache. So many famous people were promoting a noble, beneficial product. I cannot forget the Coke and Pepsi campaigns over the years. They set the bar for creativity and dollar expenditures. We could support entire nations’ living standards on the amount they spent to sell product. Some of the most memorable ones were Michael Jackson, including the footage of his hair on fire, and Britney Spears. I’ll always love the Mean Joe Greene ad as well. Today’s endorsers have taken it to a new level, as investors and angels for the brands. Getting a piece of the action has sure paid off for Kobe Bryant, Justin Timberlake and the multitudes of others who put their faces and dollars into a brand’s success. Jessica Alba and Jennifer Aniston certainly qualify as beverage moguls. I would be remiss if I didn’t mention Michael Jordan and his affiliation with Gatorade. He remains the epitome of a brand’s identity. If you have others that you think are worthy of mention, or you’re just nostalgic, drop me an email.







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Riff Cold Brewed Coffee Raises $1M

Bend, Ore.-based Riff Cold Brewed Coffee announced in October it has raised $1 million in an angel round of investment from a “who’s who” group of Oregon technology and consumer products executives. The startup, which launched in April, asked each individual to donate $25,000 rather than seeking a lead investor for the round, president Steve Barham told BevNET. Barham, former senior director at LinkedIn, co-founded Riff with CEO Paul Evers, former Stumptown Coffee head of product development Nate Armbrust, and craft beer industry veterans Bobby Evers

and Kevin Smyth. The company produces a line of bottled cold brew coffees as well as a multiserve bag-inbox and kegs for food service accounts. “We have values and culture that is based on collaboration and community, so when we extended that to our fundraising efforts we wanted to create something that was grassroots, communitybased, and really to take a tribal approach,” Barham said. “We wanted a group of backers of fans who believed in us as founders and believed in our mission in the cold brew coffee space.” The round included investments from more

than a dozen entrepreneurs and executives, including Hydroflask CEO Scott Allan, Smarsh founder and CEO Steve Marsh, Sightbox founder and CEO Travis Rush, and VTF Capital partner Will Young. Riff also announced that it has created a four-person advisory board with CPG industry veterans including Humm Kombucha co-founder and CEO Jamie Danek, Canvas co-founder and CEO Sarah Pool, consultant Bump Williams, and former Marketo CMO Sanjay Dholakia. According to Barham, the advisory board members have taken equity stakes in the company.

La Croix Disputes “Cockroach” Claims In October, National Beverage Corporation, maker of La Croix, found itself in the headlines for its fight against a class action lawsuit alleging that that the company uses synthetic ingredients in its sparkling water products, including one found in cockroach insecticide. The suit, filed by attorneys from Beaumont Costales in Cook County, Ill. on behalf of lead plaintiff Lenora Rice and all those similarly injured, claims that National Beverage’s use of “all natural” and “100% natural” on its products is intentionally misleading to consumers because of the presence of synthetic chemical ingredients. According to a press release issued by the plaintiff’s attorneys, “testing reveals that LaCroix contains a number of artificial ingredients, including limonene, which can “cause kidney toxicity and tumors”; linalool propionate, “which is used to treat cancer”; and linalool, which is “used in cockroach insecticide.” In a press release issued Oct. 1, National Beverage denied the charges. “Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors,” read the statement. “All essences contained in LaCroix are certified by our suppliers to be 100% natural.” In a subsequent press release on Oct. 11, National Beverage announced the results of testing performed by a certified independent laboratory. “A lab, accredited under the strict standards set by the International Standards Organization, tested vendor supplied ingredients to confirm they were derived from natural sources, such as fruit, instead of being artificially created in a lab,” stated the release. “The rigorous standards of the American Society for Testing and Materials conclusively proved that no trace of artificial or synthetic additives was found.”

KDP Acquires CORE One of a growing set of insurgent premium water brands was taken off the table in September when Keurig Dr Pepper (KDP) announced that it had agreed to buy CORE Nutrition, the maker of CORE Hydration and CORE Organics, for $525 million. “KDP has been an outstanding partner for CORE and I am certain that, under its ownership, CORE will continue to see tremendous long-term success,” said founder

Lance Collins in a press release. “I am a strong supporter of the KDP strategy and business model and am looking forward to being a shareholder in the company.” The deal comes amid a reshuffling of the allied, independent brands distributed by Dr Pepper Snapple Group, which was taken over by Keurig earlier this year. Pressure increased on KDP to buy CORE when Fiji, another premium water company in the allied brand portfolio, cut ties


with KDP from a distribution standpoint. Another allied brand, BodyArmor, is also leaving the fold, having agreed to a minority investment from the Coca-Cola Co. in August. The company purchased Bai in 2016 and owns a stake in High Brew coffee as well. Vita Coco remains independent but is widely distributed by KDP. Later in the month, KDP announced a distribution deal with Evian to fill the import slot in its portfolio.


BODYARMOR SuperDrink™ is not associated or affiliated with the National Basketball Association. © 2018 BA SPORTS NUTRITION, LLC. ALL RIGHTS RESERVED.

BEVSCAPE Jesus Delgado-Jenkins Named Outlaw Energy CEO Outlaw Energy announced in October that former 7-Eleven executive vice president and chief merchandising officer Jesus Delgado-Jenkins had joined the brand as CEO and chairman. Delgado-Jenkins told BevNET that in Outlaw he saw an opportunity to disrupt the energy drink

who remains with the company as COO, and help guide the new product development. “With Outlaw, it launched a couple years ago and [Weekes and Collins] felt like it needed a small relaunch,” said Delgado-Jenkins. “So they asked me to work with them and I came on board, worked with the team, and

Coming from 7-Eleven where he played a critical role in selecting and building brands from the retail side, Delgado-Jenkins said he plans to bring that perspective to the brand side and “simplify the process” for buyers. He said he plans to take measures to ensure Outlaw Energy is always “100

category. The brand, co-founded in 2014 by former Kraft Foods VP Doug Weekes and Fuze/CORE Nutrition/ BodyArmor founder Lance Collins, had begun working on a rebrand and reformulation when DelgadoJenkins was chosen to take over the CEO position from Weekes,

we’ve now reformulated the product and we’re going to be launching in Q1. So I was looking for a growing category where I could improve the product, disrupt the category, and play a significant role in continuing to propel its growth. That’s what I was looking for and I found that in Outlaw.”

percent in stock” with high fill rates, lining up planning processes with retailer’s planning processes, finding ways to cut costs to provide consumers with better value, and better communicating with retailers how they’re speaking to consumers and specifically working to drive traffic to stores.

KDP Cutting 500 Jobs Nationwide

Keurig Dr Pepper (KDP) will eliminate 500 jobs nationwide by Jan. 4, 2019, including 118 jobs across four facilities in Vermont, as the company consolidates operations following its merger this summer. Katie Gilroy, Director of Corporate Communications at KDP, said the 500 cuts, most of which have already taken effect, affect employees “primarily in salaried positions across multiple functions and geographies.” “This was a key step of bringing our two companies together,” Gilroy said. “This was not targeted at one individual company over another. As you can imagine, with a merger of this size, there is a duplication of roles, so in part, this is a rationalization of that. It’s also about us optimizing our organizational structure for speed, growth and efficiency.” The cuts in Vermont affect KDP’s four

facilities in the state in the cities of Waterbury, South Burlington, Essex and Williston. Eightytwo of the jobs eliminated will be at KDP’s Waterbury manufacturing location, which housed the company’s “test and learn” lab for product development. Those operations will be phased out over the next several months, and some employees will continue reporting to work through Jan. 4, 2019. The Waterbury facility will remain open, as will the other three locations in Vermont. Gilroy said R&D operations will be decentralized from the Waterbury facility and integrated on-site into KDP’s manufacturing plants in Tennessee, Washington, Virginia and in Canada. “We’ve determined that it’s more effective to locate those testing capabilities within the production facilities where process improvements are being implemented,” she said.

Editor’s Note: A story in the previous issue of BevNET Magazine on the sparkling water category referred to lawsuits that had been filed against the Company’s CEO, Nick Caporella. BevNET has since learned that the lawsuits referenced in the article were dismissed by the court after the plaintiffs retracted and recanted their allegations in writing as “factually unsupportable.” We apologize for the error.



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PepsiCo Buys Health Warrior for new HIVE unit

In October, soft drink and snack giant announced that it was buying Health Warrior, an upstart snack bar company that is best known for its use of chia – and other nutritional seeds and nuts – in its plant-based products. The company will serve as the first investment in the PepsiCo HIVE, a new emerging brands unit within the company’s North American Nutrition group. Financial details were not immediately available. Company CEO Shane Emmett noted that “In joining the PepsiCo family we will offer more Americans access to good for you food more quickly. It’s still early. We are just getting started.” Health Warrior was started by three college friends; one of them, Emmett, is a former attorney for the Commonwealth of Virginia, co-founder Dan Gluck remains active in the food business as a managing partner of Powerplant Ventures, while Nick Morris works on Wall Street. The company is closely tied to the communities that are known for their use of chia,

including raising money for the Tarahumara of Mexico, whose use of chia brought attention to the seeds when it was written about by author Christopher McDougall in the widely-read book Born to Run. Recently, the brand expanded from its original chia line to incorporate pumpkin seeds and plant-based protein. Since then, it has also launched a vegan protein powder and a microwaveable “mug muffin.” Emmett will continue to lead the business from its headquarters in Richmond, Va. PepsiCo noted in a press release. “This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio,” said Seth Kaufman, president of PepsiCo North America Nutrition. “Health Warrior is a nutrition-forward trailblazer that can provide great insight into high value categories and consumers while benefiting from our expertise and resources to bring plant-based nutrition to more people.”


Kite Hill Raises $40M While plant-based milks are bringing in hundred of millions of dollars per year and plant-based meats such as Impossible Foods and Beyond Meat are the darlings of the burger crowd, plant-based yogurt and cheese have yet to generate the same buzz. But the CEO of plant-

a slate of other six executives. The company also temporarily pulled back on production of its drinkable yogurts, kids’ yogurt tubes, and two flavors of Greek yogurts – which were all originally launched in 2017 – to focus on production of its core line and increase capacity.

“2018 is a ‘poised for growth year,’” Leibowitz said. “We know what the future is going to look like and we know what it needs to get done and that was capital investment, people investment. And so while we were growing, we brought in the resources to make sure we could continue on in that vec-

based dairy brand Kite Hill – and its investors – are betting that’s about to change, and financed that bet with a $40 million round. The round was led by existing investors, including General Mills’ venturing arm 301 Inc. CAVU Venture Partners, and Whole Foods Market. The company – which originally spun out of Impossible Foods – previously raised $18 million from 301 Inc and CAVU. 2018 has proved to be a year of transformation – at least on the executive team – for Kite Hill, with the hiring of a new CEO, Rob Leibowitz, who took over in February for interim CEO – and 301 Inc. general manager – John Haugen. Since then the company has also brought on a new

All products were rereleased into the market late this summer. “Every single day is a struggle to make sure that we keep our top retailers in stock on the product so that every consumer who wants it within arms reach can get to it,” Leibowitz said. “It’s a great problem to have when your biggest struggle is to make sure you have enough capacity to get things out the door. [I felt that] I’d rather satisfy people coming after our core business then launch some new ones.” The company, which is in thousands of stores including Whole Foods, Publix, Target, Kroger, Whole Foods, Sprouts, Safeway and Albertsons, doubled sales last year and plans to double sales again this year and next, Leibowitz said.

tor. This is a year of ‘get ready, get set, go.’” Both Leibowitz and Haugen told NOSH that the reason plantbased dairy alternatives – particularly yogurt – have yet to see the same consumer interest as plant-based milks is due to the lack of products that taste as good or have the same functional benefits as their dairy analogues. According to research firm Mintel, almond milk represents roughly 64 percent of the U.S. plant-based milk category, but almond-based yogurts – such as Kite Hill – are not seeing nearly the same growth. Still, General Mills knows yogurt: The company counts Yoplait (and its subbrand YQ), Oui, Annie’s yogurt and Liberté among its portfolio of brands.


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Constellation Brands CEO to Step Down Rob Sands will step down as CEO of Constellation Brands on March 1, 2019, the New York-based alcohol beverage company announced in October. Assuming the role from Sands will be Bill Newlands, who joined Constellation as chief growth officer in 2015 and took over as president from Sands in February. “Since joining Constellation Brands in 2015, Bill has made a significant impact on our company, finding ways to leverage our unique capabilities as a leading

total beverage alcohol provider to meet consumers’ evolving needs and accelerate growth,” Sands said via a press release. “Bill understands what it takes to succeed in this rapidly evolving market and he’s the right person to lead our company going forward.” “I look forward to working with Rob, Richard, our Board of Directors, and the Constellation Brands team to ensure we continue building on the momentum our company has gained in the marketplace for many years to come,”

Newlands added. Constellation is the third largest beer company in the U.S., and it sells popular imported Mexican beer labels such as Corona, Modelo and Pacifico. The company also owns three craft breweries – Ballast Point Brewing, Funky Buddha and Four Corners. Sands, the third generation in his family to lead the beer, wine and spirits company, will become executive chairman, a role currently held by his brother, Richard Sands, who will become executive vice chairman.

Rogue Ales Announce Leadership Changes After nearly 13 years at the helm of Rogue Ales & Spirits, owner and president Brett Joyce will depart the company at the end of the year. Current general manager Dharma Tamm, who joined the Oregon-headquartered organization in January 2017, will supplant Joyce. Rogue’s nearly 300 nationwide employees were informed of the change in mid-October. Speaking to BevNET, the 45-year-old Joyce, who will maintain an ownership stake and remain on the company’s board, cited personal reasons for the decision to step away from the day-to-day operations. “I have always trusted and relied on my gut instinct, and it is just time,” he said, noting that he’s been “thinking more seriously” about a transition

for the last 6 to 12 months. “My personal desire to step back, coupled with Dharma taking over more leadership over the last two years – this was the perfect time for me to step out and let someone else come in,” he added. Tamm, 31, said his primary focus will not be on forcing rapid growth in the face of increasing competition, but rather to continue improving the quality of the company’s beers, brands and packages. “We are making sure that we can get our beers and spirits out into the world, and into the hands of consumers who want to try them,” he said. “Getting our products on the shelves and allowing consumers to find it and share it with friends is – and will continue to be – our biggest challenge.” Although the company,


which sells its products in all 50 U.S. states, scaled production to a peak of 117,000 barrels in 2014, sales have declined over the last four years as thousands of new craft breweries have entered the category. Sales of Rogue offer-

ings declined seven percent, to 98,000 barrels, in 2017, according to trade group the Brewers Association. Joyce’s father, the late Jack Joyce, a former Nike executive, co-founded Rogue in Newport, Oregon, in 1988.

BREWSCAPE Craft Brew Alliance Buys 3 Beer Companies Heineken-Owned Lagunitas Craft Brew Alliance’s Brewing Cuts 12 Percent of nearly four-year-long Workforce strategy of partnering with smaller brands has officially culminated with three separate purchase agreements that, combined, will cost the company less than $45 million. CBA, a publicly traded craft brewery group headquartered in Portland, Ore., announced on Oct. 10 that it would wholly acquire Massachusetts’ Cisco Brewers, North Carolina’s Appalachian Mountain Brewery and Miami’s Wynwood Brewing. “From the beginning, we knew that our shared values and complementary interests gave us a platform to grow together,” CBA chief Andy Thomas said via a press release. “Over the past few years, as we’ve gotten to know each of these exceptional breweries and their passionate teams, it became increasingly clear that the future would be brighter for all of us working together as one.” The company will spend $23 million to acquire Cisco Brewers, which was founded in 1995 and operates a small brewery on Nantucket Island. Financial terms for the other two transactions were not disclosed. At the end of 2016, CBA invested $2.1 million to acquire a 24.5 percent stake in Wynwood Brewing,

indicating a potential valuation of more than $8 million. The Wynwood and Cisco Brewers transactions closed in October, and the deal with AMB is expected to close before the end of the year, CBA said. The combined cost of the three transactions, which were financed via a new revolving line of credit with Bank of America, will not exceed $45 million, Thomas told BevNET. Though each of the deals is structured differently, Thomas said CBA’s biggest strength lies in brewing and commercializing beer, as well as financial, supply chain and wholesaler management. What CBA gets in return is access to important craft beer markets in Florida, Massachusetts and North Carolina with local brands that resonate better with consumers in those regions. “As a publicly traded company, it is tough to be as entrepreneurial as you want to be some-


times,” he said. “In the case of Cisco, we are buying the brands, the beer and the wholesale side of the business. And they will continue to develop the retail side of the business – the pop-ups and the taprooms.” Cisco is the largest of the three brands, at about 25,000 barrels, according to Thomas, and it distributes its beers across 13 states. AMB produced about 5,500 barrels in 2017, according to data from the Brewers Association, and distributes its beer in North Carolina, South Carolina and Tennessee. Wynwood, meanwhile, only distributes in Florida and produced about 6,000 barrels of beer in 2017, according to BA records. “They all have unique opportunities that are pretty complementary,” Thomas noted. “That is why they are still so interesting to us. Cisco is the most mature of the three, but Wynwood and AMB have more upside down the road.”

Citing a “challenging” craft beer market, California’s Lagunitas Brewing announced that it would slash 12 percent of its workforce in a move that impacted at least 100 employees. The announcement came about 17 months after Heineken International completed its purchase of the Petaluma-headquartered craft brewery. In a note posted on the company’s website, Lagunitas CEO Maria Stipp called the job cuts – which were made across all departments – a “difficult but necessary” step. “We do not take this lightly and are making every effort to do it in the right way, as these actions impact our valued co-workers, friends and community who have contributed to our tribe story,” Stipp wrote of the cuts. The company, which employs about 900 workers, operates production facilities in Petaluma and Chicago, as well as a taproom in Seattle. It had intended to open a third brewery in Azusa, Calif, but operations at that location have not yet commenced.

Lagunitas, which was wholly acquired by Heineken International in May 2017, joins a growing list of beer companies – including MillerCoors, Constellation Brands, Ninkasi, Avery Brewing, Green Flash, New Belgium, and Pabst Brewing Company, among others – to announce layoffs in 2018 as growth within the craft segment has slowed and as the number of U.S. craft beer companies has swelled to nearly 7,000. In her note, Stipp compared the current competitive landscape to the 1990s, when the first craft beer shakeout occurred. She noted that it took Lagunitas seven years to recover even though the company “weathered that storm very well.” “Here we are again a few years into it, history repeating itself,” she wrote. “We are dedicated to weathering the storm, to continue to be successful both in the U.S. and globally.”



Coffee Chameleon Cold-Brew has debuted its newest beverage line: Chameleon Cold-Brew Lattes. Inspired by a freshly made coffeehouse latte, Chameleon’s new single serve latte is a blend of Chameleon’s signature organic cold-brew coffee and organic whole milk, complete with a frothy layer of foam for a unique and delicious on-the-go cold-brew experience. Using a proprietary technology, a foamy, creamy coffee latte is created right in the can when consumers shake the drink before enjoying. The new latte line includes three delicious, coffee-forward flavors: Original, Chameleon’s cold-brew coffee blended with frothed organic whole milk and a touch of organic cane sugar; Mexican, featuring cinnamon, almond and vanilla flavors; and Pecan, an ode to the brand’s Texas roots. Each 6.2 oz. can has a suggested retail price of $2.99 and contains 90-100 calories, depending on variety, and four grams of protein. For more information, please call Chameleon Cold-Brew at (512) 323-0345. Dunkin’ Donuts Shot in the Dark, a new line of coffee espresso blends, is the brand’s first-ever coffee beverage served in a can. Manufactured and distributed by the Coca-Cola Company, the products are formulated with espresso, cream and sugar and packaged in 8.1 oz. slim cans. Offered in three flavors – Caramel, Mocha and Vanilla – each can contains 80 calories. The line is available in select retail locations, and its availability will continue to expand through 2019 at convenience and grocery stores across the United States. For more information, please call Dunkin’ Brands at (781) 737-3000. High Brew Coffee has launched Triple Shot, a line of cold brew coffees that provide three times as much natural caffeine as a regular cup of coffee. Available in four flavors –Espresso, Vanilla, Black, and Chocolate + Protein –each product is made from 100 percent direct trade Arabica beans from Colombia, and each contains fewer than 200 calories per 11 oz. can. The line will be sold exclusively through the convenience channel and has a suggested retail price of $2.99 per can. For more information, please call High Brew Coffee at (512) 853-9696. Community Coffee Company has launched a new ready-to-drink Iced Latte line. Crafted 20 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2018

with the brand’s Signature Blend Dark Roast coffee and sweetened with pure cane sugar, the line is available in Mocha and Vanilla flavor varieties. The drinks are made with 100 percent select Arabica coffee beans and contain no artificial flavors or coloring. Each contains 230 calories per 13.7 oz. glass bottle. The products are available at retailers throughout the Southeast including Winn-Dixie, Rouses, Market Basket and at convenience stores across Louisiana and Arkansas. For more information, please call Community Coffee Company at (225) 368-3900. Forto, a maker of coffee energy shots, has launched a new line of full-size products. The “Energy Coffee” line comes in 11 oz. packaging modeled after the brand’s coffee-cup style shots feature a resealable cap. The coffee can be consumed with the cap off or through the mouth of the lid like a standard to-go cup. The flavors includes Chocolate, Coffee, and Vanilla lattes made with organic ingredients, including cold brew coffee and whole milk, and contain 200 mg of caffeine per container. The products have a suggested retail price of $2.99 and are available in approximately 15,000 accounts nationally. For more information, please call Dyla Brands at (646) 849-5200.

CSD Clutch Coffee Soda Pop is a small-batch craft soda from Clutch Coffee Roasters, a qualityfocused, small-batch craft roaster based in Portland, Ore. It is brewed with real cold brew coffee, sweetened with agave syrup and pure cane sugar, and flavored with organic spice extracts. Packaged in 12 oz. glass bottles, the soda comes in two flavors: Original, which contains 80 mg of caffeine, and Double Clutch, which has 160 mg of caffeine. The products are available in select Portland-area stores. For more information, please contact Clutch Coffee Roasters at (503) 850-8221.

Sport Drinks HALO Sport is a new super-premium hydration beverage. The proprietary recipe blends a base of organic lemon juice and reverse osmosis wa-

NEW PRODUCTS ter, which is remineralized with 72 ionic trace minerals harvested from the Great Salt Lake of Utah. A curated mix of electrolytes is then added, followed by powerful antioxidants including amla berry, a potent superfood used in ancient ayurvedic rituals. It comes in two flavors –Original Lemon and Pink Grapefruit –and is USDA certified organic, vegan, non-GMO, and kosher product, as well as dairy, soy, and gluten-free. The beverage has no added sugar nor artificial coloring and contains 10 calories and two grams of natural sugar per 16 oz. bottle. It is available at select premium retailers in New York and Miami at a suggested retail price of $3.49 per bottle. For more information, please call Nike Communications at (646) 654-3447.

Protein Drinks Koia, a maker of plant-based protein drinks, has launched Koia Fruit Infusions. The new product line includes three fruit-based varieties: Chocolate Banana, Mango Crème and Strawberry Crème. The products contain 6 g of sugar and 18 g of plant-based protein per 12 oz. bottle. They are available at Wegmans, Giant Eagle, Fresh Thyme, Earth Fare, Plum Market, Better Health, Heinen’s and Haggen for suggested retail price of $3.99 per bottle. All of Koia’s varieties are vegan, Non-GMO Project Verified, and free of dairy, soy and gluten. For more information, please call Koia at (312) 806-3896. Organic Valley Breakfast Balance is a reformulated and repackaged version of the brand prior breakfast shake. Now with 30 percent less sugar, it contains 16 grams of protein and 40 percent of the recommended daily allowance of calcium from organic milk. The product is still lactose- and gluten-free, still shelf-stable, and like all Organic Valley products, never contains GMOs, antibiotics, synthetic hormones, toxic pesticides or artificial sweeteners. For more information, please call Organic Valley at (608) 625-2600.

Kombucha Baltimore-based kombucha brewer Mobtown Fermentation has added a new Blueberry Yerba Maté flavor to its Wild Kombucha line. The


product uses the same fermented tea base that provides the taste and carbonation as the rest of Wild Kombucha’s products and is distinguished by the inclusion of roasted yerba maté tea. It is available in the over 400 locations that carry Wild Kombucha throughout the mid-Atlantic region, including Whole Foods and MOM’S Organic Markets. For more information, please call Mobtown Fermentation at (410) 252-2850. Health-Ade Kombucha has launched a new Beet-Lime variety, a blend of cold-pressed beet and lime juices paired with the brand’s organic and raw kombucha. It is available at select retailers in Southern California, the Rocky Mountains and the Northeast. Like all HealthAde products, Beet-Lime is brewed using the highest quality ingredients and is fermented in glass to prevent plastic or metal leaching. The new product is line-priced at $3.99 for a 16 oz. bottle. For more information, please call Health-Ade at (844) 337-6368.

Tea Hoplark HopTea is a line of hop-infused sparkling iced teas. The line is available in 5 flavors: The Original One, made with black tea and citra and simcoe hops, The Green Tea One, made with mosaic hops, The White Tea One, made with lemondrop and simcoe hops, The Calm One, made with chamomile herbal tea and citra hops and The Really Hoppy One, made with black tea and simcoe and citra hops. The products have no sweeteners or artificial flavors and contain zero calories and zero alcohol. They are available at Whole Foods stores in the retailer’s Rocky Mountain region. For more information, please call Hoplark at (630) 699-2300. Gratitude Health Inc. has launched its first product line: Gratitude Dragon Well Green Teas. The products are USDA certified organic and come in five flavors. The Peach, Wildberry, Blood Orange and Original flavors have 45 calories per 15 oz. bottle. The fifth flavor, Mint, is a zero- calorie, unsweetened tea. Each variety has an average of 417 mgs of polyphenols per bottle. The mason-jar-like bottle is designed to be repurposed. Each feature one of five debossed pieces of art displaying five elements: the sun, the moon, the ocean, the earth and love. Each design is unveiled by the consumer

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NEW PRODUCTS when the beverage label is peeled off. The designs are covered at random, are not flavor specific and are intended to be a surprise valueadd to the customer’s drinking experience. For more information, please call Gratitude Health at (561) 227-2727.

Dairy Alternatives Mooala, a maker of premium, organic, dairyfree beverages, has introduced a new Strawberry Bananamilk. Crafted from real fruits and roasted sunflower seeds, the new product is USDA certified organic, contains 70 calories per serving and has no added sugar. Nut-free and vegan, the beverage features about as much potassium as a small banana, while providing an excellent source of calcium and a good source of vitamin C in every serving. It is carrageenan- and glutenfree, and kosher, with no preservatives added. It is available at select Whole Foods and Albertsons-Safeway stores for a suggested retail price of $5.99 for a 48 oz. bottle. For more information, please call Mooala at (214) 206-1902. Quaker Oats, a division of PepsiCo, has introduced Oat Beverage, a refrigerated three-SKU line available in 48 oz. multi-serve bottles in three varieties: Original, Original Unsweetened and Vanilla. The products are made using an oat bran concentrate that contains .75 grams of beta-glucan, a soluble fiber in each 8 oz. serving. The products are pasteurized and have a shelf life of 70 days. The suggested retail price is $4.29. For more information, please call PepsiCo at (914) 253-2000.

Meal Replacement Drinks Soylent has launched a new 4-pack of 11 oz. Tetra Pak cartons for two of its flavors, Cacao and Cafe Vanilla. According to the brand, the new package option was a direct result of the success of its 14 oz. single-serve bottles and the desire to launch a multi-pack take-home option. They will be offered at 1,900 Walmart locations and will be the first Soylent products at Target, which will carry the new package at 1,450 locations. For more information, please call Soylent at (213) 271-9069.


Dairy Beverages fairlife, LLC has launched fairlife smart snacks, a new line of snack-sized beverages designed as a snack to help curb hunger between meals. The products are made with fairlife ultra-filtered milk, which is dairy milk that has been cold-filtered to remove the lactose while delivering 50 percent more protein and 50 percent less sugar than regular milk. The milk is blended with a touch of honey and oats. Available in Rich Chocolate, French Vanilla, and Creamy Strawberry, each variety offers 15 grams of protein and 5 g of dietary fiber per 8 oz. bottle. Each bottle also delivers 40 percent of the recommended daily value of calcium and contains no artificial preservatives, no artificial flavors, and no colors from artificial sources. The beverages are lactose-free, gluten-free, ultra-pasteurized for a longer shelf life and contain prebiotics. The line is available in select Walmart stores, in multi-packs on and distributed at other select stores nationwide. The suggested retail price is $2.29 for a single-serve 8 oz. bottle and $24.99 for a 12-pack. For more information, please call fairlife at (312) 624-9444.

Wine Trinchero 2012 BRV Cabernet Sauvignon is crafted from a blend of fruit grown in the winery’s Haystack Vineyard and Cloud Peak Vineyard. Haystack Vineyard is nestled in Atlas Peak, Napa Valley’s highest appellation, perched 1,500 feet above sea level in the Vaca Mountains. The rugged, extremely rocky site stresses the vines, resulting in small, intensely concentrated berries. Cloud’s Nest Vineyard embodies the greatness of the Mt. Veeder appellation. This high altitude vineyard is incredibly steep with gravelly soil, and must be farmed by hand. Its cool, eastern exposure allows for extended hang time, which imbues the grapes with greater complexity and character. The wine was aged in 100 percent French Oak barrels for 18 months and is 14.8 percent ABV. It features aromas of licorice, plum and hints of cigar box and blueberry, blackberry and violet on the palate. It has a suggested retail price of $80 for a 750 mL bottle. For more information, please call Trinchero Winery at (707) 963-1160.



Caffeine To The Curb.

Mullan Road Cellars 2015 Red Blend comes from several outstanding, low-yielding vineyards in the Columbia Valley, including the famed Seven Hills Vineyard, as well as Stillwater Creek Vineyard and the Corfu Crossing Vineyard outside Royal City. Initial aromas of fresh black cherry, cassis, vanilla bean and juniper berry make way for deeper scents of sweet blackberry pie and dried strawberry. The palate offers concentrated flavors of blackberry, blackcurrant and dark cherry with a touch of spice. It’s framed by firm but silky tannins for balanced elegance. The wine is aged for 18 months in 30 percent new French and American oak barrels and is 14.2 percent ABV. It has a suggested retail price of $45 for a 750 mL bottle. For more information, please call Kobrand at (914) 253-7700.

Whiskey Devils River Whiskey has introduced two new expressions. Devils River Barrel Strength Bourbon is a 117 proof high rye bourbon that is undiluted and served at full strength, straight from the barrel. It features flavors of oak, honey and caramel alongside a distinct peppery spice, according to the distillery. Devils River Rye Whiskey is made with heavier rye and lighter corn, and features distinct spicy notes of rye, pepper, and oak, balanced with a slight but rich sweetness of caramel, brown sugar, and orange zest, according to the distillery. Devils River Barrel Strength has a suggested retail price of $39.99 for a 750 mL bottle and Devils River Rye Whiskey retails for $34.99 for a 750 mL bottle. Both are distributed across 11 states including Texas, Florida, Georgia and Colorado. For more information, please call Sammis|Ochoa at (210) 390-4284. Old Forester will release the fourth and final expression in its Whiskey Row Series this month: the double barreled, 1910 Old Fine Whisky. The unique expression has undergone a second barreling in a lightly toasted, heavily charred barrel. It is presented at 93 proof. The spirit is available nationally for a suggested retail price of $54.99 for a 750 mL bottle. For more information, please call Brown-Forman at (502) 585-1100. Maker’s Mark Private Select allows retail customers to create a custom expression by finishing fully-matured cask strength Maker’s Mark Bourbon in a single barrel including their own custom selection of oak staves. The whiskey starts with fully-matured, uncut Maker’s Mark. Participants 26 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2018

select their preferred combination of five types of wood staves, including Baked American Pure 2, Seared French Cuvee, Maker’s 46, Roasted French Mocha, and Toasted French Spice, each accentuating different tasting notes. With 1,001 possible stave combinations, participants create a customized finish and taste profile of their own. The suggested retail price for a 750 mL bottle is $69.99. For more information, please call Maker’s Mark at (270) 865-2881.

Vodka Belvedere has launched the Belvedere Single Estate Rye Series, which features two distinct vodkas, Smogóry Forest and Lake Bartężek. Each expression is named for the village of the estate, and crafted to capture the distinctive essence of their respective terroirs.The series represents an exploration into the idea of terroir (soil, topography, and climate) in vodka, making the claim that climate variation affects the taste yielded from the same superior Polish Dankowskie Diamond Rye used in each unique expression. When tasted side by side, the two new vodkas deliver demonstrably different taste profiles. The packaging is evocative of the distinctive vodka contained within each bottle. The new bottles have a unique square base that gradually transitions to a round top and a shorter neck borrows cues from high-end dark spirits. Smogóry Forest is a smoky grey and Lake Bartezek’s is a deep blue, each featuring a slow, elegant resolve from dark to nearly translucent. Both vodkas are available nationally for suggested retail price of $45 for a 750 mL bottle. For more information, please call LVMH North America at (212) 931-2000. Beam Suntory has launched Haku Vodka. Although Haku literally means “white,” the subtlety of the Japanese language often gives kanji (Japanese characters) several meanings. While “Haku” is rooted in the word “Hakumai,” translated as Japanese white rice, its nuanced meaning can also be elevated to evoke “Junpaku,” which connotes an untainted brilliance. This is a tribute to the craft of mastering a clear, clean and luminous vodka.This 80 proof premium vodka is made from 100 percent Japanese white rice. The meticulous process required to mill and polish the rice attributes to its mild and subtly sweet flavor. It is has a suggested retail price of $27.99 per 750 mL bottle. For more information, please call Beam Suntory at (312) 964-6999.

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Looking at these two categories, we understand at least a little bit why then-DPS (now, post merger, KDP) made the deal for Bai: between that brand, Snapple, and Hawaiian Punch, the brand has shored up the company’s hold on the top three spots in the bottled arena, and growth is roaring back for Bai, at north of 17 percent this past year; meanwhile Bai Bubbles bai-des its time, while much of the canned category goes sideways. And Guayaki remains on a tear – up more than 40 percent this year, again. CANNED JUICE DRINKS BRAND







Mountain Dew KICKSTART












V8 V Fusion Plus Energy



Hawaiian Punch



San Pellegrino



V8 Splash






Private Label



Minute Maid



Minute Maid



Guayaki Yerba Mate






BAI Bubbles











8.35% -7.02%




Little Hug Fruit Barrels








Minute Maid Light



Tum E Yummies



Hawaiian Punch






V8 Plus Energy



Lipton Brisk


-34.33% -2.92%




Robinsons Fruit Shoot


IZZE Fortified



Good 2 Grow



V8 Energy



Bug Juice



San Pellegrino



CORE Organic



AriZona Jack Nicklaus Golden Bear



Motts For Tots



Ocean Spray Sparkling














Drink Mixes






Bottled Juices


Bottled Water


SOURCE: IRI, a Chicago-based market research firm-@iriworldwide% 52 Weeks through 10/7/18





Lipton Pure Leaf





-4.0% 5.9%

Gold Peak


Lipton Brisk









Diet Lipton



Diet Snapple



AriZona Arnold Palmer



Peace Tea






Starbucks Frappuccino



Starbucks Doubleshoto



Java Monster



Coca-Cola Dunkin Donuts






Private Label



Starbucks Cold Brew



Monster Caffe



Starbucks Doubleshot Light









5 Hour Energy





18.45% 3.03%

Private Label


Stacker 2Xtra



Rhino Rush



Stacker 2



Stacker 2 Extreme






Vital 4U Screamin Energy



RIP IT Energy Fuel















Miller Lite









Bud Specialty






Miller High Life






SOURCE: IRI, a Chicago-based market research firm-@iriworldwide% 52 Weeks through 10/7/18




Private Label











Glaceau Smart Water



Poland Spring



Glaceau Vitamin Water






Deer Park






Nestle Pure Life





Private Label



La Croix





Sparkling Ice Perrier






San Pellegrino



Topo Chico






La Croix Curate









Red Bull



Monster Energy



Red Bull Sugar Free



Monster Energy Zero Ultra






Monster Rehab



Monster Energy Lo Cab



Monster Mega Energy



Red Bull The Blue Edition









Blue Moon



Samuel Adams



Sierra Nevada


0.9% -2.6%

New Belgium





Leinenkugel Specialty









Shock Top






SOURCE: IRI, a Chicago-based market research firm-@iriworldwide% 52 Weeks through 10/7/18

The largest companies in the beverage industry already trust PurCaf. So, why wait to formulate with PurCaf? 31


Let the Grand Experiment Begin “Badges?” goes the iconic line from Treasure of the Sierra Madre. “We don’t need no stinking badges!” In my more prosaic world, where the gold prospecting is metaphoric, I often hear a similar sentiment – sometimes voiced with the same sneering tone – in conversations about beverage distribution. Who needs DSD, that margin-snatching, overpromising, underperforming, billback-generating scam? We don’t need no stinking DSD! The reasoning goes something like this: Unless you’re a Lance Collins or Mike Repole, mega-successes for whom financing apparently grows on trees, who can spare the precious dollars to support these socalled direct-store distributors, the Snapple and beer houses that want to claim a 30% or 40% margin and make endless demands for feet on the street and hefty promotional budgets? It’s a hefty price to pay, the reasoning goes, for a couple more deliveries per week and having your brand protected on the shelf. Like I said, the topic comes up frequently among brand owners looking to map the most efficient route to retail while preserving enough margin to keep their price point approachable and fund the marketing programs to build consumer awareness. While I don’t think DSD is anywhere close to perfect, I believe these arguments are flawed. If I don’t have time for a point by point rebuttal, I may note simply that no shelf-stable beverage has ever truly broken out without the use of DSD. Or observe sagely that DSD is like democracy: it can be sloppy and inefficient, but nobody’s found a better way. (Our current president seems to think he’s found a better way, but I’m betting he’s going to find out he’s wrong. I’m referring here to democracy, not DSD beverage distribution – though the negligibly selling Trump Natural Spring Water actually might benefit from using DSD.) To be sure, DSD is not what it used to be for comprehensive geographic coverage, and it seems possible to attain breakout success without necessarily using DSD to cover your needs in every channel – adopting so-called hybrid distribution, which has graduated from being a point of hysteria in DSD negotiations to merely being a point

of contention. Still, I can’t tell you how often I’ve heard laments from brand owners that, after cracking a major large-format retailer like Target without DSD support, they found their products only sporadically making it to the shelves, velocities sputtering out and discontinuation following, before the brand really had a chance to sink or swim on its own merits. So I’m always interested to witness the outcome of bold non-DSD experiments as a gauge of whether the system still has utility. Some years back in L.A., for instance, 7-Eleven decided to ban Coke, Pepsi, Bud, Miller and Red Bull trucks from making deliveries in the interest of easing clutter in the stores’ parking lots. The ensuing outcry from franchisees who relied on the free labor of distributors to keep their shelves well--merchandised soon enough put an end to that undertaking. Now we have a new, even bolder such experiment, this time on a national scale. That involves the recent move – stunning to some – that The Wonderful Company just made in pulling its Fiji Water brand out of Dr Pepper Snapple Group’s DSD system upon its acquisition by Keurig Green Mountain and its switch to – well, basically nobody. Though the company surely was deluged with grade-A DSD houses offering to pick up the brand post-DPS, Wonderful seems to have turned most of them down in order to go direct. Wonderful has “taken the middleman out,” as Fiji president Elizabeth Stephenson enthused to BevNET at the recent NACS convenience store show. That meant not just DPS’ captive bottling system – which handled over 20 million cases of annual shipments – but also the aligned independent houses that often are formidable players in their own right, including the likes of Kalil, Honickman, Polar and Columbia. (In fairness, Fiji didn’t move directly to exit these houses, but it apparently took away so many largedrop accounts in quick succession that there was little reason for those houses to stick with the brand.) In her BevNET interview, Stephenson promised, “We can take all that creativity and bring it right back to Fiji Water, which


we really couldn’t do with our traditional distribution network…. One of the really great things we have is 200-plus merchandisers out there every day building displays, partnering with retailers.” The plan apparently calls for Fiji to ride some of the distribution established for its sibling Wonderful brands POM and Halo. For their part, distributors, rivals and quite a few neutral observers think that will be a quixotic endeavor for a brand that thrives in such a wide variety of retail accounts, from fancy restaurants to instant-consumption cold boxes. Despite what the Wonderful exec claimed to be a relatively seamless transition, the scanner numbers already seem to be down in some markets. So this will be an experiment very much worth observing. How do I think things will play out? I’m guessing not well for Fiji, though if things slip badly enough for Wonderful Co. to consider a do-over, Fiji may be an attractive enough brand to still find doors open to it at other DSD systems, whether Coca-Cola, MillerCoors or even Red Bull. Meanwhile, a neat bit of symmetry to this experiment in DSD repudiation is unfolding at the merged DPS/KGM, now operating as Keurig Dr Pepper. KDP has sought to fill the Fiji Water void by picking up Danone’s Evian brand, which has been much tarnished over the past couple of decades, starting with its own wavering commitment to DSD and then, reversing stance, its recommitment to DSD in the form of a partner that turned out to be wrong for the brand, Coca-Cola. Since splitting with Coke, Evian has been wandering in the wilderness, distributionwise, but the tumult at KDP has brought the brand its own chance at a DSD doover. The hurdles to Evian’s regaining its former hegemony are daunting enough that, were the brand to start to close the growth gap against Fiji, it might prove a pretty good vindication of DSD. So let the grand experiment begin! We may find out soon enough whether or not DSD stinks. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.

s r o v a l F l a r u t a With N

n0 Sweeteners

0 Calories


Cherry Lime


0 Sodium

Blood Orange




sourced from mOuntain Springs

*available only in 500mL & 1 Liter bottles


For kombucha, mainstream adoption is no longer an issue of “if” but “when.” That’s not exactly breaking news to those within the industry: according to market research firm SPINS, the refrigerated kombucha and fermented beverage category has grown 31.4 percent year-over-year, while household penetration has increased 20 percent. Yet those statistics also reveal item introduction for kombucha and fermented beverages has declined by 25 percent in 2018, with only 280 new launches compared to 374 last year. Combined with M&A and investment activity across the spectrum of the gut-health functional beverage category, the numbers suggest some sections of consumers have found brands that speak to them. Having established a level of awareness for the category – one that continues to rise – kombucha and probiotic drink makers are now looking to grow their consumer base beyond the mix of urban millennials and traditional homeopaths that helped put them on the map. Part of that evolution involves moving the category beyond its traditional home in the natural channel and expanding distribution in convenience and drug channels. And beyond getting more product into more hands, manufacturers are also seeking flavors, formats and formulations that can change the way consumers think about the category overall. 34 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2018

Making Gains Surveying the U.S. market for refrigerated kombucha and other probiotic drinks, the overall picture shows gains being made across the board, albeit with ample room for continued growth. As mentioned earlier, the U.S. market for refrigerated kombucha and fermented beverages has grown 31.4 percent over the last year, according to SPINS. Cross channel aggregate sales, which includes total U.S. sales in the natural, specialty gourmet and convenience channels, reached approximately $689 million over a 52-week period ending on Oct. 7, 2018. More significantly, the category has made significant strides in the convenience and drug channels; refrigerated kombucha and fermented drinks have seen dollar sales increase 71.9 percent in C-stores (approximately $23.3 million) and 89.7 percent (approximately $7.7 million) in the drug channel. Narrowing in on refrigerated kombucha specifically, dollar sales are accelerating even faster across all channels. U.S. multioutlet dollar sales were up 43.4 percent, reaching over $404 million in sales, while C-stores saw an increase of 71 percent and drug stores were up 102.7 percent respectively. Despite relatively low volumes for each of those channels — total U.S. dollar sales at drug stores was approximately $6.4 million, up from $3.2 million the prior year — the high growth rates indicate consumers


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are finding kombucha in more places than they were 12 months ago. And though overall U.S. household penetration is still only around 9.2 percent, a 20 percent year-over-year increase for refrigerated kombucha and fermented beverages underscores that progress. In an email to BevNET, Andrew Henkel, SVP of brand growth solutions at SPINS, said that kombucha’s development is a reflection of the overall consumer expectation that beverages will deliver meaningful functional benefits in addition to taste. By ticking both boxes, he said, kombucha has been able to siphon volume from traditional mainstays (soft drinks, juices and waters, for example) from immediate consumption channels like convenience and drug. At the same time, the category leaders are solidifying their positions at the top of the heap. “Kombucha has been a highly regional

of 12 oz. cans earlier this year as a Whole Foods exclusive, but the brand plans to use a larger 16 oz. can to directly target convenience retailers as a channel exclusive starting in January. The cans, available in Mint Lemonade, Ginger Turmeric and Strawberry Basil SKUs, will be sold individually (SRP $3.99) and in 4-packs at C-stores in the Pacific Northwest. Humm, another Oregon brand, is also exploring cans and other mainstreamfriendly formats and flavors – having recently launched both a 40 oz. glass bottle package and a two-SKU line of reduced sugar kombuchas – to feed into conventional and mass retail partners like Costco, Target, Walmart and Safeway. “Humm started in mass channels and is still mostly there,” said Humm founder and CEO Jamie Danek. “I think the latest research we did in late Spring showed that 20 percent of the U.S. knows what

category, but we’re seeing this market start to consolidate around three national players who are pulling ahead of the pack: GT’s Living Foods, KeVita and Health-Ade,” Henkel noted. Brew Dr. and Humm are “neck-and-neck with potential for acceleration,” he noted, while adding that Revive is “offering the most frontal attack on the CSD source of volume.” “This consolidation of the market behind these leaders is clarifying who retailers should back and making it harder for newcomers to make a play in the space,” Henkel said. In adapting their products to meet the needs of consumers in these different channels, brands have shown a willingness to experiment with different formats and flavors. Oregon-based Brew Dr. Kombucha launched three of its flavors in 4-packs

kombucha is. There’s still such a broad market of educating people on what this product is and people who aren’t even buying it yet. With that, many retailers are expanding their refrigerated space because people keep buying it and brands keep coming in.” The challenge then becomes, as Danek explained, giving new consumers an entry point to the category while continuing to satisfy longtime drinkers. “For the audience you already have, you want to keep it fresh and exciting and you want to constantly have new flavors and new innovation rolling out so they are still excited about your brand,” she said. “In terms of giving people different ways to access the product, I think we are looking at both flavors and formats because there’s such an opportunity in the blank space.”


Expanding On Premise In terms of actually getting kombucha into the hands of more consumers, ontap and on-premise service is playing an increasingly important role. By meeting consumers where they work, live and play, brewers have an opportunity to showcase kombucha in different ways and in a different context than grocery store coolers. As its name suggests, San Diego-based Kombucha On Tap has made kombucha the foundation of its keg distribution service, which also includes cold brew coffee, cold pressed juice and other beverages. The company, founded by husband and wife team Deanne and Jared Gustafson, works with a range of brewers, from national brands like GT’s, Humm, Health-Ade and Suja, to local manufacturers such as Culture Kombucha and Bambucha. Even as kombucha’s relatively low sugar content has served as one of its more significant callouts, the Gustafsons noted that brands on the sweeter end of the spectrum have been crucial in serving as a soft introduction to the category for wary first-time consumers. “There has been a big change (over the last two years) with more companies hitting the marketplace and catering to a wider audience,” Jared Gustafson told BevNET. As such, flavors like Babe Kombucha’s Maui Wowie (coconut and mango), Humm’s Mango Passionfruit, and top-seller GT’s Trylogy have become reference points for the company as it explains the proposition to clients, framing it as a healthier, lower sugar alternative to soft drinks. The profile of those clients is also beginning to change. In addition to offices, bars, and restaurants, Kombucha on Tap provides kombucha to a growing array of venues, including San Diego Wild Animal Park and the Legoland California Resort in Carlsbad, Calif. The company also recently worked with Valley View Casino Center, an indoor arena in San Diego with a capacity of just over 16,000, to integrate kombucha into its better-for-you concessions program, where it sells for around $10 for a 20 oz. glass. In introducing kombucha into new venues and to new audiences, Jared Gustafson said the company has purposefully focused on a few key aspects of the beverage to make it as simple as possible to understand. As a company, Kombucha on Tap also works with clients to curate

fundamentally an alcoholic product, so letting it run free and not necessarily overrestricting it is something that I think is a natural evolution for a kombucha category that is growing into its adolescent years.” In Southern California, Flying Embers, available in Lemon Orchard, Ancient Berry and Ginger & Oak varieties, is part of a growing hard kombucha set that has found a place in retailers like Whole Foods and Safeway, as well as at self-serve taproom concept Tap’d. The big opportunity is coming, however: it was also recently picked up for distribution by Reyes Beverage Group, which serves over 57,000 retail accounts each year according to its website. Having experience in kombucha RFG TEAS on both sides of BRAND DOLLAR SALES CHANGE vs. YEAR EARLIER the alcohol divide, Private Label $245,223,103 -2.7% Moses sees the catGold Peak $208,560,721 -5.7% egory as standing GTs Kombucha Synergy $167,229,731 10.4% on its own merits Milos $145,443,016 20.2% but also as the Red Diamond $134,865,523 -3.4% potential launchpad Turkey Hill $115,744,430 0.1% for a range of beverKeVita $62,203,559 58.4% age plays that could Lipton Pure Leaf $55,073,622 16.0% extend its reach. Turkey Hill Natures Accents $37,614,422 -2.4% “Kombucha has become a great GTs Organic Raw Kombucha $35,006,562 11.0% format for other Health Ade $34,480,677 215.9% functional benefits Swiss Premium $27,308,254 -1.0% and ingredients to GTs Synergy $22,079,238 661.0% play out, whether Humm Kombucha $18,982,447 36.4% its coffee, imReadyleaf $18,091,501 -4.2% munity, CBD or Brew Dr Kombucha $15,298,762 72.2% something else,” Bolthouse Farms Perfectly Protein $14,904,350 3.5% he said. “From my POM Super Tea $13,356,780 1.7% company’s perspecBolthouse Farms Perf. Protein Heart Healthy $12,557,036 46.0% tive, it’s definitely Guers $11,084,778 -2.3% a platform for a better-for-you SOURCE: IRI, a Chicago-based market research firm-@iriworldwide 52 Weeks through 10/7/18 alcohol offering. There’s so much innovation across many brands that it’s – such as Boochcraft, Kombucha Dog, Wild Tonic, Kyla and Kombrewcha, which exciting to see the format of kombucha actually broaden its shoulder and carry a is backed by investment from Anheuserlot more in terms of functionality.” Busch InBev’s venture arm ZX Ventures – have pioneered the segment. Taking the Lead With the launch of Flying Embers As has happened in the past with other Kombucha, an organic hard kombucha beverage categories, the industry’s major that contains 4.5 percent alcohol by volcompanies are eager to build upon the ume (ABV) and is infused with adaptogenic herbs, KeVita co-founder Bill Moses work kombucha entrepreneurs have done to build the market up to this point. is confident there is a wide path ahead for This past year has seen several larger the category. players take enter the kombucha space. In “They say if God gives you lemons, June, Molson Coors announced its first make lemonade,” Moses told BevNET. acquisition of a non-alcoholic brand when “Well, God gave us kombucha, which is the presentation and experience. “Part of our approach is to use very simple signage and highlight a couple key points about what kombucha is, and if people want to dig deeper, we provide some info on where they can do that,” he said. “We want them to get an idea for what kombucha is and pique their curiosity rather than try to do too much.” Some brands have also recognized the opportunity for low-alcohol kombuchas, still a relatively small subcategory, to have an impact in bars and restaurants, where it is positioned as a sessionable, betterfor-you alternative for social drinking occasions. A handful of emerging brands


it picked up California-based Clearly Kombucha for an undisclosed fee via its TAP Ventures unit, which is charged with identifying investment opportunities outside of beer. Later, in September, The Coca-Cola Company purchased Australian label Organic & Raw Trading Co., which produces and markets MOJO brand kombucha exclusively in Australia in around 4,000 outlets nationwide. Out of the large strategics, PepsiCo has made the firmest commitment to the kombucha category so far in the form of its approximately $200 million acquisition (around 4.5 times its revenue, according to Forbes) of KeVita in 2016. The brand, which markets a variety of probiotic drinks, including kombucha and apple cider vinegar tonics, is now housed within PepsiCo’s Los Angeles-based Premium Nutrition Marketing and Innovation Team, alongside Naked and O.N.E. For KeVita, the focus is to bring the brand’s consistent messaging across it’s various lines: the role of gut health in holistic wellness, an idea manifested in the company’s “Alive Like You” marketing campaign. The slogan speaks to both the “functional and emotional messaging we want to convey,” Cortinas said, but also more broadly looks to entice consumers to explore KeVita’s range of flavors and offerings. As they do so, the possibility for a larger conversation about fermented food and beverages becomes possible. In bringing in celebrity chef and food truck pioneer Roy Choi as a brand ambassador this summer, for example, KeVita showcased fermented flavors as they exist in traditional Asian cuisine, though most of its consumers will likely never actually cook with those products. Choi, best known for his Korean taco truck Kogi, partnered with KeVita to create dishes — pineapple peach kimchi and a cauliflower adobo rice bowl, as well as a salad dressing and a cocktail — that were added to the menu for a limited time at Choi’s Chicago restaurant Chego in September and October. “Partnerships are key for us,” Cortinas said. “There are a lot of reasons why KeVita and Roy Choi are natural fits together. At the base of it, we are all trying to do the same thing: answer the question of how do we expand access to healthy, quality food and beverages to more consumers. KeVita does it through drinks, and Roy does it by making good food readily available.”


221 B.C. has launched an alcoholic kombucha line including Yerba Power Green, Reishi Chai, and Yerba Power Berry flavors. Each product contains 1.25 percent ABV and is available at Whole Foods Market stores in Florida. Bear’s Fruit. Brooklyn-based kombucha Bear’s Fruit, made with 100 percent organic fruit and herbs, launched on for regional delivery on the East Coast. Bear’s Fruit is available in three flavors Blueberry Lavender, Pineapple Mint and Strawberry Jalapeno in 10 oz. bottles. BellaBucha has released its eighth flavor, Chai, made with a hint of vanilla and sweet orange. The flavor is launching in November. Big Easy Bucha has launched its “Lil Easy” line of concentrated kombucha shots. The shots, packaged in 4 oz. glass bottles containing two servings each, are available in Ginger Spice, Tropical Fruit, and Very Berry varieties. The shots are available in a three-flavor variety pack. Brew Dr. Kombucha has initiated a focus on convenience stores and other locations servicing consumers on the go with new 16 oz. cans which come in four flavors – Clear Mind, Ginger Turmeric, Mint Lemonade, and last year’s Summer Seasonal Strawberry Basil. The cans will launch in January 2019. Buchi has received investment to fund a $7 million expansion of its North Carolina production facility. The project will create 28 new jobs – including up to two c-suite level positions – and will focus on streamlining operations, updating storage space, and improving vehicle access. Evolution Fresh has entered the kombucha category with a new line including Ginger Greens, Mango Pineapple, Spicy Greens, Turmeric Pineapple Coconut, Ginger Lemon Honeycrisp, and Pink Grapefruit flavors. The flavors contain between 7 to 12 percent juice per bottle. GT’S Living Foods has launched a new 3 percent ABV Classic Gold Kombucha


inspired by the the flavors of wine, craft ale, and traditional Mexican tepache. The line comes in three varieties – New World Noir, Heavenly Hops, and Pina Paradise. The company has also launched a non-alcoholic adaptogenic tea GT’S ALIVE, crafted from reishi, chaga, and turkey tail mushrooms. The sparkling beverage is lightly caffeinated and comes in Pu-erh Root, Guayusa Turmeric, and Maté Mint varieties. Health-Ade Kombucha has relaunched its seasonal Holiday Cheers flavor. The limited-edition kombucha boasts a distinct blend of Health-Ade’s high-quality raw and organic kombucha and ingredients including cold-pressed ginger juice, organic vanilla, high quality cacao and ground allspice for a profile that captures the spirit of the holidays. The flavor is available nationwide in select retailers and grocers around the country. Humm Kombucha has launched two new sugar-reduced SKUs – Raspberry Hops and Ginger Juniper. Each product contains 5g of sugar and 25 calories per 8 oz. serving. The products are sold in 14 oz. glass bottles and is currently in limited distribution to about 450 stores with a broader expansion planned for the next six to 12 months. KÖE a shelf-stable line of USDA Organic certified kombuchas packaged in 12 oz. cans, has expanded its distribution to retailers and gyms including H-E-B and 24 Hour Fitness. Announced last year, the Stratus Group-owned brand has focused on growing its retail footprint in Q3. The line comes in Blueberry Ginger, Lemon Ginger, Mango, Raspberry Dragonfruit, and Raspberry Lemon varieties. LIVE Kombucha has introduced new packaging, including a resealable cap, bolder graphics on the label, and an amber glass bottle. Based on consumer feedback, the brand has also replaced stevia with organic monk fruit extract in all of its flavors. Mother Kombucha has moved into a new 13,000 sq ft facility in Florida as the company continues to scale. The company has also gained distribution with UNFI and is

now available in Publix, Lucky’s Market, and Earth Fare stores in Florida. Revive Kombucha has launched Turmeric Ginger Citrus, a caffeine-free brew with 30 calories and only 6g of organic sugar per serving. The product promotes the cleansing and healing functions of turmeric when activated by black pepper. The launch comes shortly after the brand released new packaging in glass bottles.


RISE Kombucha has launched in New York City with four SKUs – Ginger, Hibiscus & Rose Hips, Mint & Chlorophyll, and Blueberry & Maple. The Canadian brand plans to increase its distribution in the U.S. and has partnered with marketing firm Gotham Brands for its New York launch. Tribucha has launched its line of kombucha products in 6-packs of 12 oz. cans. The products launched in East Coast grocery stores this year. Wild Kombucha launched its seventh flavor, Blueberry Yerba Maté. The flavor combines roasted maté tea with sweet blueberries for a smoky yerba maté taste that is distinct from the brand’s other flavors. Wild Tonic has released three 7.6 percent ABV hard jun kombucha products. The line includes Dancing Naked, Mind Spank, and Wild Love varieties and are available in select retailers in Nevada, Arizona, and Washington.


Wonder Drink has launched a line of prebiotic kombuchas. The line comes in Apple Mint, Ginger Peach, and Tropical Mango varieties. Each 12 oz. can contains 50 calories. Juice Press has partnered with sneaker and clothing brand Adidas to release a line of kombuchas, shots and smoothies. The new products include Acai Strawberry Kombucha, Ginger Maca Energy Smoothie, Strawberry Pomegranate Recharge Smoothie, Guayusa Cacao Energy Shot, Guayusa Beet Power Shot, and Matcha Avocado Focus Shot.

Discover how our citrus ingredients can transform your beverages Visit or follow us @treattworld 41


Plant-Based Dairy Brands Push Their Platform By Brad Avery Greg Steltenpohl doesnʼt see plant-based milks as “dairy alternatives.”

Milked has done with its plant milk (made from everything from almonds to walnuts to rice to peanuts)? Or is there another way?

It sounds like an odd stance for the founder and CEO of Califia Farms, whose extensive and innovative almond milk products have made the company a category leader in the fast-growing dairy alternative space. But speaking to BevNET, Steltenpohl explained that while Califia may be focused on almond drinks, the directive isn’t replacing dairy -- it’s providing “a nourishing beverage.” And it’s from that angle that Califia derives its whole identity: its approach to innovation, its approach to the market, and its platform center around the theme of nourishment. “Right away we defined ourselves not as an almond milk company, or even a plant milk company, or any of that,” he said. “And because we defined ourselves that way from the beginning we didn't have to work our way out of a category definition.” As dairy alternatives continue to rise -- with more than $2.11 billion in sales last year according to Mintel -- new brands are rapidly entering the space, bringing with them disruptive innovations and unique platform propositions. But an influx also means brands have to work harder to differentiate and protect their corner of the grocery shelf, especially when the category still only makes up roughly 5 percent of the dairy space. So the question becomes: how do you build the platform? Do you stick to a single ingredient and grab some ownership over a small part of the category as Good Karma (flax), Oatly (oat), and Forager Project (cashew) strive to do? Do you rapidly build out your portfolio by embracing variety, as dairy-turned-alternative brand Elmhurst

Purpose Before Product “We don’t think about how this was a category already and how do we take market share from that category,” Steltenpohl said. “We think about what’s going to bring interest and diversity and excitement into the way people consume beverages or use a fluid product.” While Steltenpohl may see his almond milks more as nourishing beverages than as dairy alternatives, the distinction for him is significant in designing Califia’s brand platform. The company, which also operates a significant coffee business, positioned itself from the beginning to be versatile in its innovation while also creating a distinctive look and brand promise for consumers. Its distinctive fat-belly bottle design helped draw in consumers, while its premium segmentation in the natural channel allowed Califia to stand out from mainstream competitors like Almond Breeze without getting into the price wars. “We designed a brand that was made to have wings,” he said. “So if you look at things like hierarchy of the brand in terms of design, and where the brand can be there as the endorser of the concept. Things like label layout, architecture, brand style and features which allow you to constantly bring not just new SKUs but whole new concepts and it all feels consistent to the brand.” Steltenpohl one mistake he sees many brands make is when startups that begin in the natural and specialty channels reach a certain size, they’re often too eager to make the leap into


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conventional. While Califia Farms is now in a variety of conventional grocers, convenience stores, and drug stores, the brand has remained “eternally faithful” to natural. Citing retailer loyalty data, Califia consumers have among the highest brand loyalty in the dairy alternative space, he said, and the brand’s wide portfolio of flavors gives shoppers options if the variety they’re looking for is out of stock. The company has also used its nourishment-focused platform and consumer trust to innovate within other categories. Earlier this year, Califia announced a line of plant-based drinkable yogurts which are now available in more than 7,500 retailers nationwide.

breakout concept, breakout positioning that allows the consumer to have a new understanding of the category.”

Casting a Wider Net While Califia has a wide product portfolio, Steltenpohl notes that the company is only able to maintain that breadth thanks to a strong internal support structure, detailed sales management, and strategic distribution. For younger brands, however, a variety platform can help get a foot in the door. Elmhurst Milked, which pivoted from dairy milk to plant-based products last year, has used a proprietary processing technique to develop a line of milk alternatives derived from numerous sources. The brand currently offers more than RFG MILK SUBSTITUTES a dozen SKUs, BRAND DOLLAR SALES CHANGE vs. YEAR EARLIER including sweetSILK $63,682,493 12.5% ened, unsweetened, Meyenberg $20,461,907 8.4% and barista blends All Ripple Foods $17,584,203 103.8% with ingredients including almond, Blue Diamond Almond Breeze $11,996,651 -10.3% brown rice, cashew, So Delicious $10,055,720 N/A hazelnut, oat, peaGood Karma $8,866,091 32.4% nut, and walnut. Bolthouse Farms $7,212,502 N/A Speaking with Hood $3,545,340 -4.1% BevNET, Elmhurst All Redwood Hill Farm $1,490,642 17.4% VP of marketing All Oatly Inc. $1,300,489 N/A Pete Truby admitPrivate Label $1,120,304 176.0% ted the diversity All Jindilli Beverage LLC $826,258 N/A play has resulted in ALL Mooala Brands LLC $687,375 879.2% “a lot of good, and Other F Burger Creamery Co. $538,374 -14.1% a lot of confusion.” Forager $368,111 252.2% “Some people All Summerhill Dairy $349,803 9.6% really think it’s All Malk Organics $285,348 -28.4% great and get on Mariani $259,592 N/A board and love to Jelley Brown $215,702 92.4% try all the different All Polar Hill Dairy Goat Farm $161,248 5.5% ones,” Truby said. “But we get a lot of SOURCE: IRI, a Chicago-based market research firm-@iriworldwide 52 Weeks through 10/7/18 confusion. ‘What’s peanut milk?’ And maybe if you understood what it is, what “We kind of look for a triumvirate or a do you do with it?” confluence of factors that help us bring Although Elmhurst is small, it has something strong to retailers to help us invested heavily in consumer education efcreate a category,” he said. “‘Two years forts and in-store sampling. While “unique ago drinkable yogurts just weren’t that flavors” is a driver for the company, Truby hot of a category. When we got into cold noted the brand also wants to emphabrew coffee that wasn’t a hot category size nutrition. Its cold milling processing either. You have to look at how you make technique preserves much of the nutrition these things accessible and bring them to of the source ingredient; the peanut milk a broader range of people. So we always is high in protein, the walnut milk is high look for that kind of breakout design, 44 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2018

in omegas, and Elmhurst is focused on making sure consumers know there is a health benefit to drinking their products over other milk alternatives. According to Truby, the diversity push has more often than not opened the doors of retailers. Many buyers are intrigued by the unique proposition of walnut milk and hazelnut milk, he said, which gives the brand an edge when most retailers already have several almond milks on the shelf. “We really do think the diversity of SKUs is good for our company,” he said. “Not everybody would believe that. A lot of people would think you have to focus on one thing and be good at that but one thing we focus on is diversity. So for us it’s key. We could be a walnut milk company and just try to make a go at that and try to make walnut milk a thing, like Oatly has tried to do with oat. Like I get that strategy and that’s fine, I’m not knocking that, it’s just that we have a different strategy where we emphasize diversity and variety and so we’re going to continue to push that.” Supporting that model is a bit trickier. Elmhurst’s almond and oat varieties remain entry points for consumers who want to stick with what they’re familiar with, and the brand is still working to develop the loyalty that can help push those shoppers to its more adventurous offerings. But according to Truby the brand has no plans of slowing its innovation push, it just needs its message to reach shoppers. “It goes back to education,” he said. “Even though it’s on the shelf, you still have to tell people why they should buy it, offer them recipes, you don’t want it to just sit there and have people be confused. You need to get them to try it.” Taking Ownership A quick search on Instagram for Swedish import brand Oatly turns up more than 88,000 hashtagged posts. “Oat milk” turns up another 100,000 posts, many of them pictures featuring the brand’s distinctive carton packaging or lattes brewed with the grain-based drink. Since launching in the U.S. last year, the company has struggled to keep up with demand -- causing frequent outages in on premise accounts where it is making deep traction. The company recently moved into a new 19,000 square foot facility, which will

allow the brand to vastly expand its North American sales. “We have never chased trends or fads and the process by which we’ve made our products has fundamentally stayed the same for over 25 years,” said Mike Messersmith, U.S. general manager for Oatly. “I think for us the approach was always let’s make a great product and try to keep it really simple, and not sit in focus groups and labs and try to tap into a Whole30 diet or keto or any crazy diet trends.” Despite having more than 80 products in Sweden, where it is a household name, Oatly has taken a careful and limited approach with its U.S. launch. With only four products on the shelf -- original and chocolate flavors of its oatmilks in multi-serve packs, and barista blend varieties of each -the brand has driven growth through trial in the on-premise and hospitality channels. According to Messersmith, the company chose

flavors and all these sizes,” he said. “The complexities of that can get staggering and I think trying to let the market need show you when you’re ready to expand rather than forcing it on your side is a great litmus test for when you’re ready.” Taking ownership over oat, Oatly has sought to form “a movement” behind its brand and product, Messersmith said. In addition to promoting oat milk as a more sustainable product than almonds -- the crop consumes considerably less water -- Messersmith believes consumers have taken to the brand for the mission as well as taste. The enthusiasm among the brand’s fans has coalesced into a cult with the company seeing consumers online in October posting Halloween costumes based on the brand’s cartons. “It’s very hard for brands to make that happen,” he said. “There’s no amount of agency dollars or media spend that can

and wellness angle for plant-based drinks is creating more “switchers.” With plantbased dairy up about 10 percent in sales this year, he said, the low sugar and low calorie content of Califia Farms’ almond milk has appealed the brand to a wider breadth of shoppers. Janica Lane, managing director of consumer investment banking at Piper Jaffray & Co, told BevNET that advances in flavor and marketing have boosted the category, giving brands the ability to craft unique platforms and approaches -- whether it’s companies like Milkadamia building around macadamia nut milk or Nutpods with its better-for-you dairy-free creamer approach. “I think what’s made the category so mainstream now is so many of these brands have really upped their game on the product side and the products have interesting ingredient profiles that continue

to focus for its first year on a single item in the food service space before exploring retail. While others in the dairy alternative space are building platforms and spreading within grocery stores, he said Oatly is “maniacally focused” on executing and crafting the brand with its core products. The brand reached such levels of popularity, Messersmith said, coffee shops were beginning to sell containers under the counter, a development that finally prompted Oatly to launch in retail. “There is a lot of power in focus and simplicity, and I think that within the natural food space there’s a lot of pressure sometimes to expand into 50 different

engineer that kind of enthusiasm. I think it comes from being authentic, we’re pretty open about what we believe and the why behind stuff and it gets back to our purpose. And second, our approach to social has been to be a very voice led and opinion led brand. We don’t try to use social to sell to anyone, we really just try to talk about what we believe in. And I think people respond to that.”

to advance them,” Lane said. As brands continue to expand and potentially eat more into the dairy set, unique platforms are helping to drive that growth. But the space still has a lot of runway in front of it. “We want to see the plant-based segment in the United States continue to expand, but Oatly can’t do that on our own,” Messersmith said. “We need big multinationals to commit to expanding their presence in plant-based. We need innovative companies like Oatly and Elmhurst to succeed so their segment can grow and their share of the shelf and the store and the consumer’s wallet continues to expand.”

Plant-Based Persists The market for plant-based products is shifting and many of the consumers today are buying both dairy and non-dairy products. According to Steltenpohl, the health





The A2 Milk Company has launched in Walmart stores across New York, Pennsylvania, Florida, Texas, Maryland, and Washington D.C. The Australia-based brand is now available in more than 6,000 U.S. retailers including Wegmans, Stop & Shop, Whole Foods Market, Sprouts, and Target. Cocoa Metro has updated its packaging design to accommodate a new oatmilk line extension. The new design helps differentiate each item while adding a cohesive visual feel for the suite of products, the company said. The line includes Peruvian Chocolate Organic Milk, Chocolate Reduced Fat Milk, Chocolate Oatmilk, and Vanilla Bean Brown Sugar Oatmilk varieties. Fairlife has launched a line of snack-sized ready-to-drink beverages made with lactose-free ultra-filtered dairy milk. The milks are blended with honey and oats. The line includes Rich Chocolate, French Vanilla, and Creamy Strawberry varieties and each SKU contains 15 g of protein and 5 g of dietary fiber per 8 oz. bottle. Kitu Life, formerly known as Sunniva, has launched a line of dairy-based Super Creamers containing protein and medium chain triglyceride (MCT) oil. The new products come in Original, Vanilla, and Hazelnut varieties and available in 25.4 oz. multi-serve cartons. Leaner Creamer has introduced a limited edition Birthday Cake flavor. The new, powdered SKU retails for $15 and is available for purchase online as well as at a variety of retailers including Gelson’s Markets. Organic Valley has newly reformulated its Vanilla and Dark Chocolate Breakfast Balance all-organic, fair trade, single-serving milk protein shake. Breakfast Balance now has 30 percent less sugar than the previous formulation while continuing to provide 16 g protein and 40 perent of the recommended daily allowance of calcium.


It also contains no lactose, gluten, or artificial sweeteners. Picnik has launched a coffee creamer product which contains MCT oil, grassfed butter, and grass-fed whey protein. The product is sold in a 25.34 oz. multiserve carton. Pillars Drinkable Greek Yogurt has launched in Harris Teeter stores, bringing its total retail footprint to more than 700 stores along the East Coast. The company has said it plans to target growth in the New York metro area as it also develops a kids line. DAIRY ALTERNATIVES

Califia Farms has expanded distribution of its Probiotic Dairy Free Yogurt Drinks to nearly 7,000 stores across 47 states. More than 42 retail chains have accepted the product to-date across channels include conventional grocery, natural and specialty, convenience store, drug and mass retailer. Elmhurst Milked has launched Barista Editions of its Milked Oats, Milked Almonds and Milked Brown Rice products in 32 oz. cartons. The company has also debuted new Peanut Protein Shakes, available in Chocolate Peanut, Vanilla Bean, Chocolate Banana and Cafe Mocha flavors, with each containing 20g of plantbased protein. Forager Project debuted a new mango flavor for its drinkable probiotic cashewgurt line in 28 oz. bottles, as well as a new 48 oz. non-dairy organic “supermilk” that is fortified with 8g of protein, calcium, vitamin D, B-12 and DHA Omega 3. Good Karma sold a majority share to Dean Foods Company in July, following a prior minority sale to the dairy conglomerate in May 2017. MALK Organics has expanded its distribution with Whole Foods Market, with multi-serve bottles of its Unsweetened

and Vanilla almond milk varieties entering more than 400 locations nationwide. The brand also debuted new Strawberry and Chocolate flavors set to launch next year. Mooala has launched a Strawberry Bananamilk, available in select Whole Foods Markets and Albertsons-Safeway stores. The new flavor is available in 48 oz. multi-serve bottles and is USDA Organic certified. The product contains 70 calories per serving and has no added sugar. New Barn launched a new Chocolate flavor to its organic almondmilk line and a new organic Cold Brew coffee made with almondmilk. Each product is sold in a 28 oz. multi-serve bottle and contains 3g of protein per serving. Nutpods has released two new seasonal holiday flavors. Peppermint Mocha and Dark Chocolate Orange joins Pumpkin

Spice in the non-dairy creamer brand’s winter seasonal line. Oatly has added a new Mocha flavor to its Barista Edition line of oatmilks. The new product is available in 32 oz. cartons and joins the brand’s existing original flavor Barista Edition variety. Quaker Oats has entered the dairy alternative space with a new Quaker Oat Beverage line. The three-SKU line includes Original, Original Unsweetened, and Vanilla varieties and is available in 48 oz. multi-serve bottles. The product is pasteurized and has a shelf life of 70 days. Sneakz Organic has received China Organic Certification, giving the company a boost in the international market for its plant-based milkshakes. The company has said the U.S. remains its primary market but is exploring growth in Asia.

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7/9/18 10:43 AM

Rosé, Regionals Driving Resurgence in Cider Sales By Chris Furnari

At the National Beer Wholesalers Association meeting in September, Nielsen vice president Danny Brager delivered a simple message to attendees who stopped by his early morning breakout session: Cider is back. According to data from the firm, offpremise sales of hard cider were up 6 percent over the 52-week period ending on August 11. But if you look at the most recent 26-week period, also ending August 11, category-wide sales were up 13 percent. That’s an accelerating revival for a segment that saw off-premise volume sales decline about 6 percent in 2017. So what caused it? Cider experts that spoke to BevNET Magazine all agreed that it has two causes: first, regional brands are finding success; second, there’s a crop of rosé flavored ciders have helped propel the entire category back to growth this year. “The first and most important factor is that regional cider companies are driving this growth,” said Jeff Liebhardt, the se-

nior vice president of sales and marketing at Bold Rock Hard Cider. Bold Rock – which has production facilities in Nellysford, Virginia and Mills River, North Carolina, distributes to 10 states, and will sell about 75,000 barrels this year – grew off-premise dollar sales 37.8 percent through September 30, according to data from market research firm IRI. According to Nielsen, sales for regional cider brands were up 29 percent through August 11. Those brands now represent 17 of the top 25 best-selling offerings in the U.S. “Regional cider companies are trending much better than national brands,” Liebhardt said, noting that taprooms, event activations and an increasing number of sales reps putting cider in front of retailers are all factors that have contributed to growth this year as new drinkers have entered the category. Sales of regional cider brands now represent 27 percent of the off-premise market, compared to just 8 percent four


years ago, according to Nielsen. And regional cideries have captured 2.5 points of market share this year alone. Meanwhile, regional cider brands are doing even better in restaurants and bars, making up about 43 percent of on-premise dollar sales, according to Nielsen CGA. Newer players like Oregon-based 2 Towns Ciderhouse, which was launched in 2010, and Texas-based Austin Eastciders, which was founded in 2013, have grown off-premise dollar sales 50 percent and 76 percent, respectively. And even a stalwart brand like California-based Ace Premium Craft Cider, which opened in 1993, has grown off-premise dollar sales more than 38 percent this year, according to Nielsen. Similarly, Bold Rock is also growing double-digits at the national level, and punching well above its weight class in its own backyard. In Virginia, the company’s entire portfolio outsells offerings from popular in-state craft brewery Devils Backbone, which

is owned by Anheuser-Busch InBev. It also outsells Blue Moon products, which are owned by MillerCoors, and Angry Orchard offerings, which are made by Boston Beer Company, in the state. According to IRI, the Bold Rock brand family of brands racked up $12.6 million in dollar sales in Virginia through September 30, compared to $11.7 million for Devils Backbone and around $10 million for Angry Orchard. It’s a similar story in North Carolina, where Angry Orchard is the only cider brand to outsell Bold Rock off-premise, according to IRI. Meanwhile, national brands like Heineken-owned Strongbow, AnheuserBusch-owned Stella Artois Cidre, and MillerCoors-owned Smith and Forge, are all experiencing double-digit declines. “We are going to continue to see craft

Company purchased a sponsorship for the Angry Orchard brand at this year’s Kentucky Derby. “I think consumers are searching for ways to be more connected with brands, and a lot of times that’s happening at an event,” Braam said. Angry Orchard will often bring large wooden barrels filled with Spanish-inspired cider to events like the Kentucky Derby, and give consumers a chance to “catch” cider delivered directly from the barrel as part of what’s called the “over-the-head” or “long pour” method of serving. “When people can feel like they are a part of something, it makes them believe in the brands and it provides a higher quality experience with cider,” Braam added. Another reason why the category is growing again is the emergence of roséflavored products, which have not only

Meanwhile, sales of Bold Rock’s rosé cider far exceeded initial projections and potentially cost the company some additional growth in 2018 since it was only sold as a seasonal product. “We should have just launched it as a year-round, because we were projecting to sell 35,000 cases and we sold over 70,000,” Liebhardt said. Despite the emergence of rosé, and the growth of regional brands, the cider category as a whole is still smaller than it was about three years ago. For the 52-week period ending August 11, 2015, off-premise cider sales eclipsed $531 million, according to Nielsen. For the same period this year, however, sales totaled $494 million. Nevertheless, the category is 10 times larger than it was 10 years ago, and the number of U.S. cideries has swelled beyond 800.

take share from national brands,” Sam Dominy, the director of sales at Bold Rock told BevNET. “One-third of the category is not unrealistic to get to in 2019. We are taking share together, and growing the category by bringing a more sophisticated beer drinker into the cider space.” That’s not to say that national brands, like Angry Orchard, aren’t also working to grow the category and attract other alcoholic beverage consumers. “We’re finding that innovation is driving a lot of the growth, and that consumers are looking for something new and different,” said Caitlin Braam, Angry Orchard’s brand strategist. “This has given us an opportunity to pull in wine drinkers, and educate them about how cider can be light and refreshing but also complex and nuanced.” The chance to connect with new drinkers is one of the reasons why Boston Beer

cropped up in the cider space, but also in beer, hard seltzer and even vodka. Nielsen counts 31 rosé-flavored ciders currently being sold in the U.S. Together, those brands generated more than $48 million of sales and accounted for 9.5 percent of total cider dollar sales during the 52-week period ending October 6, 2018. The most widely distributed rosé offering in the cider category is Boston’s Angry Orchard Rosé, which has tallied more than $36 million in off-premise dollar sales through October 7, according to IRI. The brand was rolled out nationally in mid-February and carries a suggested retail price of $7.99 – $9.99, according to the company. “There is a lot of growth coming from rosé, for everyone,” Braam said. “It’s helped broaden the category, and we are seeing opportunities to have rosé cider be served next to a rosé wine, for instance.”

But one big question for cider makers still remains: can it ever grow beyond two or three percent of overall beer category sales, something that some within the space have long-held as a possibility? “If the cider category continues to grow double digits, while beer remains relatively flat, the math says that it could be doable,” Liebhardt contends. Vermont Cider Company vice president of sales Terry Hopper told BevNET in 2014 that he believed the cider category, which at the time was about 1 percent of total beer sales, could grow to become 5 percent of the overall category. “It’s a tidal wave that we’re all going to have to get used to,” he said at the time. That wave is still a long ways offshore, but it is building momentum. Cider is now 1.6 percent of total beer, cider and flavored malt beverage sales, according to Nielsen.


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Expo East Review

With the departure and date for a move to Philadelphia set for 2020, natural product brands and manufacturers from across the industry converged at the Baltimore Convention Center in Baltimore on Sept. 1315 for the annual Natural Products Expo East trade show. As in previous iterations, this year’s event featured a wide array of new products, line extensions, package redesigns and bleeding-edge trends. Ready-to-drink teas were among the most prominent category at this year’s Expo East show, as brands showed a desire to innovate and broaden their respective product offerings. Boulder, Colo.-based MindFull Inc. showcased its partnership with premium yoga apparel and equipment maker Gaiam for a branded fourSKU line of lightly sweetened (2g sugar) organic green teas. However, the company will look to develop its own brands, such as Vibe, a organic black tea available in pomegranate and mint flavors that will launch in November. Both items are packaged in 16.9 oz. Tetra Pak cartons, the same used by Toronto-based Flow Alkaline Spring Water, which provides the naturally electrolyte and mineral-rich spring water used in both Gaiam and Vibe. Bubbles were on the brain for several tea brands at Expo East 2018. Cham Cold Brew Wellness Tea featured samples of its new three-SKU line of sparkling

teas in 12 oz. slim cans, which maintain the function-forward positioning of its still products with varieties like Revive, Defense and Serenity. Meanwhile, having already established its credentials as a carbonated drink, Sound Sparkling Tea is pushing deeper into the space with the

the approach of Chicago-based Seasons Sparkling (formerly Seasons Soda), which shared samples of its lightly sweetened sparkling tonics made with tea extracts. Meanwhile, the momentum behind dairy-free and plant-based smoothies, milk and coffee products seemed to be

forthcoming launch of a “tea-infused” sparkling water line. Set to debut exclusively as a direct-to-consumer item this fall, the complete four-SKU line, made with fruit extract and tea botanicals, includes two caffeinated and two non-caffeinated varieties. The formulation echoed

picking up steam. Plant-based protein drink maker Koia exemplified this trend through its new three-SKU brand extension, called Fruit Infusions. Speaking with BevNET at the company’s booth, CEO Chris Hunter said the new line, available in Chocolate Banana, Strawberry Creme



and Mango Creme flavors, represents a deliberate shift towards the taste preferences of conventional grocery consumers who are familiar with fruit-centric products from Naked and Odwalla. Coffee has been one of the primary beneficiaries of the movement towards non-dairy milk alternatives, and vice-versa. Specifically, oat milk has emerged as the non-dairy milk currently in favor with baristas at espresso bars, thanks in large part to the prodigious rise of Swedish brand Oatly. The brand shared samples of Mocha Barista Edition, available in 32 oz. cartons, at the show. Underscoring oat milk’s current coffee-fueled momentum, Elmhurst 1925 showcased its own “Barista Edition” milked oats product (also available in milked brown rice and milked almonds) in 32 oz. cartons. Organic almond milk brand New Barn, which also has its own barista-specific offering, shared a look at its first coffee-based SKU, a combination of organic cold brew and almond milk. Elsewhere, Rise Brewing Co. took home a NEXTY Award for Best New Organic Beverage for its new nitro-infused, oat milk-based line of cold lattes. Austin, Texas-based Chameleon ColdBrew was also present with its new line of frothy Cold-Brew Lattes that looks to extend its reach within the category with its first shelf-stable line. The products are made with organic whole milk and utilize a proprietary brewing method to give the canned coffees a foamy top and thick texture. Cold-Brew Lattes will launch in stores in Q1 2019 in Original, Pecan, and Mexican varieties for a suggested retail price of $2.99 per 6.2 oz can. As coffee evolves, so does the coffee creamer category. Kitu Life (formerly known as Sunniva) Super Coffee, debuted

its MCT oil-infused creamers in Original, Hazelnut, and Vanilla flavors. CEO Jim DeCicco previously told BevNET that the dairy-based creamer gives the brand the ability to expand into on-premise accounts, in addition to growing its presence in grocery. Meanwhile, Texas-based Picnik has likewise embraced creamers as an MCT delivery vehicle. The brand also debuted new ready-to-drink coffee and matcha drinks during the show, including Extra Bold, Vanilla Latte, and Golden Milk Matcha varieties.

moving into the format for the first time. Samples weren’t available, but Detoxwater showcased Veralixir, a highly concentrated version of the brand’s bioactive aloe vera formula. Founder Kenneth Park told BevNET the product aims to serve the same functional benefits as the core line – digestive health, skin elasticity and immunity – but in a more convenient format. Kombucha has been one of the great natural retailer beverage success stories in the past decade, but the category didn’t feel as big a part of this year’s Expo East as

Finally, while shots remain a relatively small portion of the complete beverage landscape, a variety of shot makers that exhibited at Expo East are attempting to prove that the format is in an ideal position. Cold-pressed juice brand Vive Organic debuted a pair of new additions to its Immunity Boost lineup, one with cayenne pepper and the other featuring elderberry. While Vive has worked exclusively in the 2 oz. shot space, other brands are

in prior editions. The most significant new entrant was Evolution Fresh, which shared samples of its new six-SKU line of organic kombucha. Oregon-based kombucha brewer Humm, which announced in August it had developed a proprietary fermentation process that ensures its products never reaches over 0.5 percent alcohol by volume (ABV), was also on hand with samples of its reduced sugar (5g per 8 oz. serving) SKUs and a new 40 oz. multiserve bottle.





NACS Review During this year’s NACS show, entrepreneurial brands weren’t afraid to make news. Hint Inc. showcased two new still flavors – Lemon and Mango – as well as a brand-wide label redesign. In changing from its current sleek plastic label to a textured paper label, Hint COO Theo Goldin said the new look is intended to resonate more with millennial consumers and communicate “the fun of drinking Hint” with “a more tactile feel.” The new innovations comes as Goldin explained that Hint is close to doubling its sales this year. While much of its business to date has been in grocery and e-commerce, the convenience channel is a target growth space for the company, he said, The brand is currently in about 1,000 c-stores nationwide and maintains a low all-commodity volume (ACV) by design, Goldin said, but that if the company

in June, the brand is now looking to build in C-stores with a channel-exclusive 16 oz. can. The cans – available in Mint Lemonade, Ginger Turmeric and Strawberry Basil flavors – will be sold as singles ($3.99 SRP) and in 4-packs starting in January, with initial launched focused on the company’s backyard in the Pacific Northwest. CBD beverages were not allowed on the show floor at NACS 2018, but that didn’t stop functional beverage company New Age Beverages from unveiling a new line of CBD products, set to launch this fall with a wider release next year, during

can reach consumers through 400,000 retailers?” Willis told BevNET. The CBD Tea line includes Hibiscus Lemon, Lavender Mint, Pure Green, and Grapefruit Thyme varieties and will retail for $4.99 per 16 oz. bottle. CBD WTR, a sparkling water line, includes Strawberry Clementine, Raspberry Lime, Mango, and Grapefruit flavors and will retail for $3.99 per 16 oz. bottle. CBD Shot by New Age will include a single Lemon Green flavor and retail for $2.99 per 2 oz. bottle. As Red Bull debuted several new flavors at NACS 2018, the iconic energy drink brand’s decision to shift a handful of its most successful flavored SKUs into its 8.4 oz. can format underscored its desire to balance innovations that appeal to loyal consumers with efforts to continue bringing new consumers into the category. Red Bull’s White Edition (coconut), Green

chooses to grow its ACV next year they will focus on improving same store sales. The ongoing migration of kombucha from niche stores to mainstream retailers has been a slow process, but Portland, Ore.based Brew Dr. Kombucha is looking to cans as the way to unlock shelf space in Cstore coolers. After launching three flavors in 4-packs of 12 oz. cans at Whole Foods

an invite-only gathering at a nearby hotel suite. The company shared several new CBD-based product lines, including CBD Tea, CBD WTR, and CBD Shot by New Age. Each is infused with 25 mg of hempderived, full-spectrum CBD per serving. “The way we see it, would you rather invest in a cannabis company that can source the products, or the brand that

Edition (kiwi), Blue Edition (blueberry) and Yellow Edition (tropical) flavors will soon be available in 8.4 oz. single-serve cans, in addition to its current 12 oz. can format. The company currently only offers its Original, Sugar Free and Zero Calorie SKUs in 8.4 oz. cans. The brand hopes next year’s Summer Edition – the tropical themed Beach


Breeze – can continue upon that success when it launches on April 29, 2019. Next year’s Summer Edition – the tropical themed Beach Breeze – will complement the launch of two new core flavors, Peach Edition and Pear Edition Sugar Free, in January. In October, the brand began offering a limited-edition can honoring the classic arcade game PAC-MAN, available in 8.4 oz. single serve, 4-pack and 12pack options. At Red Bull’s NACS booth, the brand showcased the collaboration with a special PAC-MAN arcade unit featuring a built-in fridge. As consumers continue to steer away from carbonated soft drinks and sugary beverages, low- and zero-calorie sparkling waters stand to be one of the beneficiaries of that shift. Both new entrants and established players in the category shared a variety of innovations at NACS. Two of Nestle Waters’ most recognizable premium imported water brands –

S. Pellegrino and Perrier – each showcased new lines that embrace fruit flavors. The former shared samples of Essenza, a four-SKU line of naturally flavored essence waters (Dark Morello Cherry, Pomegranate & Lemon, Lemon Zest, Tangerine & Wild Strawberry, and Original) packaged in 11.2 oz. slim cans priced at $1.49 each, as well as in 8-packs. The line has been softly rolled out since August, with national expansion slated for end of January 2019. Meanwhile, Perrier’s new innovation for next year is its new juiceadded line of sparkling waters, available in three flavors (Peach & Cherry, Pineapple & Mango, and Strawberry & Kiwi). Each 8.5 oz. can contains 13-17 percent juice and 45-60 calories per 8.5 oz.slim can, depending on the SKU. The growth opportunity in sparkling water has given brands multiple angles with which to attack. Mexican soda brand Jarritos shared Naturagua, its new

line of naturally essenced sparkling waters. Packaged in the same 12.5 oz. glass bottles as its sodas, the line – available in flavors like peach, pomegranate and mandarin – recalled Coke’s premium sparkling import Topo Chico in some ways. Elsewhere, Polar showcased a variety of playful seasonal seltzer flavors – Hibiscus Cloudberry and Vanilla Zen – in 12 oz. cans that are due to launch in November, as well as SKUs like “Minotaur Mayhem” and “Pixie Lights” in its kid’s line, Seltzer Jr., which is sold exclusively in 6-packs of 8 oz. cans. Confirming a successful first eight months on the market, Bubly, PepsiCo’s much-hyped zero-calorie sparkling water line, shared both new flavors and new packaging. Early next year, the brand will debut three new SKUs – Strawberry, Cherry and Mango – and a 20 oz. PET bottle that will carry a suggested retail price of $1.49.

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OPTIMAL DELIVERY SYSTEM: Cannabinoid Water® utilizes a proprietary NanoNutrient process to increase the surface area of our ingredients resulting in improved bio-availability and maximum health benefits. ALL OF THE HEALTH. NONE OF THE HIGH: 100% THC Free PREMIUM NUTRITIONAL ENHANCEMENTS: Alkaline PH8.5+, B12 & CoQ10 POWERED BY CANNABIPLEX: Cannabiplex™ uses revolutionary nano-science to deliver naturally occurring hemp derived phytocannabiniods in smaller, more bioavailable doses for ultimate action, offering a competitive advantage when it comes to cost and product efficacy. Balance Your Body. Enhance Your Life.

BRWD Refreshing Energy Drinks -Launches its new line of beverages

Champ Products Ltd Your body needs to stay hydrated and focused. With 7.3 PH active water, 78 electrolytes and minerals, MCT oil, green coffee extract, zero sugar, sodium free, and only 5 calories, per serving. Champ’s Hyper Hydration CBD and NON CBD tastes great!

CLIC'T LLC, A NY based startup Our passion is making plant based energy drinks that are refreshing and taste great, leveraging only the finest naturally sourced ingredients. Responsibly formulated with caffeine levels within FDA guidelines and brewed non-GMO barley extract.





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©Trimino Brands, LLC 2018



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Clearly Kombucha Introduces New Branding

Belgian Chocolate Oatmilk & Vanilla Brown Sugar Oatmilk by Cocoa Metro

Clearly Kombucha LLC

Cocoa Metro

Cocoa Metro’s calling is to craft amazing chocolate experiences to delight and excite fellow chocolate lovers. We do this by using generous amounts of authentic, premium ingredients. We are just thrilled to introduce a brand new indulgent Belgian chocolate experience—our famous prescription-strength Belgian chocolate blended with 100% plant-based, creamy smooth oatmilk. This new drink is crafted for anyone looking for dairy-free chocolate transcendence. Our fascination with the vanilla bean is not far behind our obsession with chocolate. Introducing vanilla bean and brown sugar blended with creamy oatmilk. This is satisfying dairy-free comfort food flavor. Right off you can taste the deep, creamy sweet notes of real vanilla accompanied by a not-too-sweet warmth of pure brown sugar. This new oatmilk is equally enjoyed over cereal, as a creamy addition to nutrient packed smoothies, or as the solo star of the show in a tall cold glass. Both new oatmilk items will be available early 2019. Contact with interest. Clue Prebiotic Water - contains 4g of FOS; New DRY Zero Sugar Ruby Citrus Soda food for your probiotics USDA Organic Cluebiotics

DRY Soda Co.

FOS is a prebiotic fiber that stimulates an increase in the amount of beneficial probiotic bacteria in your gut. To get four grams of FOS, you would have to eat 20 onions, 29 bananas or 510 garlic cloves, or just one bottle of Clue Prebiotic Water.

DRY Zero Sugar organic sodas are lightly sweetened with stevia leaf extract and full of bright bubbly flavor. Available beginning in Feb. 2019, new Ruby Citrus offers a delicious combination of trend-leading grapefruit, lemon and orange flavors.

What's NEW In Coconut Water - Coco Luxe, Your Daily Dose of Wellness.

Elmhurst® 1925 Debuts Two New Product Lines & Extends Unsweetened Line

Coco Luxe Life

Elmhurst® 1925

Coco Luxe the first to mix better-for-you functional ingredients such as Collagen & Acai, Prebiotic & Lychee or a Vitamins Boost of C and B12, without the added sugars & fructose. Designed for the true Coconut Water devotees. www.

Elmhurst® 1925, maker of simple and nutritious plantbased milks, debuts new products: Barista Editions, for richer, creamier coffee, ready-to-drink Peanut Protein Shakes, and Unsweetened Milked Walnuts™ and Unsweetened Milked Cashews™.


CORE Hydration: pH balanced water, 5 sizes, available in multipacks CORE Nutrition LLC

CORE Organic: fruit hydration with immunity support and antioxidants

TEJAVA Unsweetened Tea - New Flavors

CORE Nutrition LLC

Crystal Geyser Water Company

Organic Sparkling Drinking Vinegars

Detoxwater Launches a New Flavor and a Highly Concentrated Aloe Shot

Crafted Brand Company, LLC


Detoxwater is a ready-to-drink prebiotic beverage made with the highest quality aloe vera, enhanced with electrolytes and vitamins. At just 30 calories per bottle, it delivers the clinically proven health and nutritional benefits of pure aloe juice – an ingredient known to support healthy digestion, immune function, nutrient absorption and improved skin elasticity. This year, Detoxwater launched its sixth SKU, Cryptokiwi (kiwi & cucumber), in addition to Veralixir – a highly concentrated aloe shot. This zero calorie, zero sugar, highly-potent prebiotic aloe formula helps improve overall health. With three times the aloe concentration of Detoxwater, Veralixir contains over 1,000mg of hand-harvested aloe, specifically grown and hand selected to deliver optimal benefits for digestive and skin health. The brand will be celebrating the launch of Veralixir with a Wellness Summit in late November featuring a panel of experts discussing the latest trends, developments and breakthroughs in the wellness industry. Veralixir by Detoxwater is available exclusively on the brand’s e-commerce retail platforms, including and Amazon. 65

Essentia Water Launches New 1L Bottle and Cap Essentia Water

Introducing fizzique, the world’s first sparkling protein water Fizzique, LLC

Essentia, the pioneer of ionized alkaline water in the U.S. and America’s #1 selling alkaline water brand, continues to roll out its new 1L bottle size in markets across the country. The new bottle is taller and thinner, which makes it easier for consumers to hold and provides a more universal fit for cup holders. Essentia has also begun introducing a new bottle cap this year, featuring the brand’s E+ logo debossed into the top. Known for its proprietary ionization process, Essentia’s philosophy is that a better you starts with a better water. For the latest updates on Essentia, please visit

FIJI Water Launches Sports Cap Bottle

Blackberry + Hibiscus and Grapefruit + Elderflower Join Flow’s Flavors

FIJI Water

Flow Alkaline Spring Water

FIJI® Water, America’s No. 1 premium imported bottled water brand, launched its 700mL Sports Cap bottle featuring a premium, slim and sleek design. The Sports Cap bottle is now available in retail locations nationwide. The Sports Cap is perfect for active, on-the-move hydration and features a convenient flip-top cap, making it a great choice for naturally occurring electrolytes and for hydrating even the toughest workout. FIJI Water is bottled at the source in Fiji at an ancient artesian aquifer deep within the earth, where it is protected from external impurities. As tropical rain slowly filters through volcanic rock, it gathers the electrolytes and minerals that give FIJI Water its signature soft, smooth taste. It’s Untouched By Man until you flip open the cap. For the latest updates on FIJI Water, please visit

Flow is the first organic, zero-calorie, naturally alkaline flavored water on the market. Enhanced with organic essence, blackberry + hibiscus and grapefruit + elderflower now join cucumber + mint, lemon + ginger, watermelon + lime and strawberry + rose to deliver a pure, refreshing taste, with the same healthful electrolytes and minerals as original Flow. No sugar, no juice, no calories, no preservatives, no GMOs — yes! Flow’s Naturally Alkaline Spring Water comes from a unique, single-source artesian spring. The water contains no additives or chemical processing, and is naturally enhanced with healthy minerals and electrolytes, like Magnesium, Potassium, and Calcium Bicarbonate that give Flow its alkaline pH of 8.1. All this goodness comes in an eco-friendly Tetra Pak carton that’s 100% recyclable and +68% renewable, including a plant-based cap derived from non-GMO sugarcane.


Hydrate with purpose

Introducing Tulua Wellness Shots

Formula Four Beverages (USA) Inc.

Ginger Shots, Inc.

Throw everything you think you know about bottled water out the window. Oxigen® water goes beyond just hydrating. It’s crystal clear, convenient refreshment that delivers an all-natural oxygenating punch to instantly replenish your brain, body, and spirit. But oxygen is part of water already, right? You bet. But by adding a proprietary, highly stable form of oxygen known as O4, Oxigen water delivers 100x more oxygen than regular water. That’s H2O with added O4, for scientifically proven faster recovery, helping you replenish and restore your physical and mental well-being, all day, every day. Worried about the effects of plastic on our environment? Us too. That’s why Oxigen bottles are 100% rPET and completely recyclable again. Go ahead and Hydrate with purpose.


Evolution Fresh Debuts New Organic Kombucha in Six Flavors

Green-Go Cactus Water Hydrates & Refreshes

Evolution Fresh

Green-Go LLC

New bottled Organic Kombucha pairs fermented artisanal teas with the brand’s signature cold-pressed juices for a refreshing pickme-up that supports digestive wellness. Available in grocery and natural retailers across seven major U.S. cities.

Green-Go Cactus Water contains zero sugar, zero calories, is certified organic, nonGMO Project Verified, Kosher and has a light taste compared to unsweetened green tea. Great during a workout or with a meal, GreenGo hydrates and refreshes.

Wild Tonic® 7.6% ABV Premium Hard Jun Kombucha Good Omen Bottling, LLC

Introducing GLOE Sparkling GLOE Brands

7.6% ABV Premium Hard Jun Kombucha is the latest innovation from Wild Tonic®, named Beverage Industry Magazine’s 2017 Innovation of the Year. A wonderful, gluten-free, alternative to wine or beer. Wild Tonic’s signature smooth, subtle and sophisticated hard kombucha reveals truly unique flavor profiles. Dancing Naked®: Indulge your senses with satisfying notes of Zinfandel Mind Spank: Devilishly tantalizing notes of coffee, chocolate and maple Wild Love: Sensuous notes of luscious blackberry with hints of lavender Wild Tonic® Hard Jun Kombucha is an innovative craft brew made by fermenting tea, honey and golden cane sugar together until 5.6% and 7.6% ABV is reached. GT’s Kombucha: Category Pioneer & Leader Introduces New Classic Gold GT’s Living Foods

GLOE Sparkling brings you bubbles with plant based benefits! With three exciting options to pick from, each pairs a superfood like Ginger, Turmeric or Aloe, with a delicious fruit flavor. GLOE Sparkling is USDA Organic and Project Non GMO Verified with no added sugar and only 5 calories per serving to help you GLOE from Within.

Good Idea Introduces Dragon Fruit Flavor

idrink is WATER WITH BENEFITS! Bioavailable Vitamins and Nutrients!

Good Idea Inc. Good Idea is a sparkling water with a function. Scientifically proven to reduce the blood sugar spike after a meal. It is all natural, un-sweetened and has zero calories. The newest member of the product family is the brand new Dragon Fruit flavor.


greenONE Holdings, Inc idrink is the NEXT GENERATION OF WATER ! We nanosize multivitamins and 72 Trace Minerals smaller than a red blood cell. When you ingest our smooth tasting water, Vitamins and Nutrients go directly into your bloodstream, for quick absorption. pH9.0+

GT’s Living Foods is the Kombucha category pioneer and the undisputed category leader for over 20 years thanks to its trusted and innovative product offerings. GT’s KOMBUCHA is a premium fermented tea that contains living probiotics and naturally occurring beneficial nutrients to promote overall wellbeing. GT’s KOMBUCHA is always organic and raw, authentically cultured in small batches, and naturally effervescent. GT’s KOMBUCHA and SYNERGY Enlightened lines are for everyone, everywhere. To continue catering to consumers’ ever evolving sophisticated tastes and desire for healthy alternatives, even after 5PM, GT’s has introduced the NEW CLASSIC GOLD line in our dark amber bottles. These innovative offerings showcase a 3% ABV and sophisticated flavors inspired by fine wine, craft ale, and traditional Mexican tepache. Through a meticulous mastery of a dual-fermentation process, the 3% ABV achieved does not compromise the goodness of kombucha. Must be 21+ to consume.






GT’s Living Foods Introduces Alive Adaptogenic Tea

Hawaii Volcanic Naturally Alkaline Water

GT’s Living Foods

Hawaii Volcanic Beverages

GT’s LIVING FOODS, the maker of GT’s Organic and Raw Kombucha continues to drive growth to the wellness beverage category through thoughtful innovation. NEW GT’s ALIVE is an adaptogenic tea that harnesses the goodness of adaptogens. Starting with an infusion of steeped, fresh adaptogenic mushrooms (reishi, chaga, and turkeytail), this lightly sparkling beverage helps maintain balance and vitality, and offers an earthy, tea-forward taste with a gentle touch of natural caffeine. GT’s ALIVE comes in three flavors: the indulgent root beer spiced Pu-erh Root, the powerful Guayusa Turmeric, and the deliciously crisp Maté Mint. Must be refrigerated.

HALO Sport Revolutionizes Hydration

The Best Tasting and Highest Quality Kombucha You Can Buy

HALO Sport

Health-Ade Kombucha


Hfactor: Ready For What’s Next? HFactor Hydrogen Infused Water

JAVA HOUSE® Authentic Pure Black Cold Brew Coffee

Hoist Upgrades Formulation to Incorporate Clean Ingredients

Heartland Food Products Group

Hoist Hoist is now packaged in a BPA free, hotfilled bottle, which allows for the removal of preservatives. The updated formulation will utilize pure cane sugar and will remain gluten free, and contain no artificial sweeteners or dyes.

Crazy smooth. Crazy good. JAVA HOUSE® Pure Black Cold Brew is handcrafted using 100% Arabica coffee steeped in small batches for 12 hours. The result: less acidity and 2X the caffeine naturally. Also available in Lightly Sweet flavors and Frappés. High Brew Introduces 3X the Caffeine Triple Shot

Introducing HopTea

High Brew Coffee

Hoplark HopTea

Coming to a Convenience Store near you, High Brew Coffee 11oz Triple Shot in four flavors: Espresso, Vanilla Bean, Black, & Café Mocha +Protein (17g protein & 4g fiber). With 3x the caffeine of a coffee, it’s the perfect natural energy alternative!

HopTea is like nothing you have ever tasted and yet stunningly familiar. HopTea is what happens when you brew iced tea like a craft beer. It is refreshing, guilt free, and more than a little adventurous. Zero Calories, Zero Alcohol, Full Flavor.


HyVIDA - World’s First Hydrogen Infused Sparkling Waters

Matcha LOVE®

HyVIDA Brands, Inc.

ITO EN (North America) INC.

HyVIDA, where functionality meets 0 calorie fizz. Hydrogen Infused Waters are an emerging trend because of the amazing health benefits of hydrogen (H2 gas) from circulation and endurance to recovery and memory. Sparkling Waters are 0 calories of hydration fun. HyVIDA the World’s First to infuse Sparkling Water with Hydrogen. HyVIDA also has a serious amount of Magnesium Electrolytes that calms nerves and the minerals increase the beverage’s pH. It’s 12 oz of guilt-free hydration providing the same amount of antioxidants as an orange with NO calories / sugars / sweeteners / caffeine. HyVIDA comes in 3 flavors: Pure, Lemon-Lime, & Raspberry. The added Hydrogen and Magnesium creates a smooth bubbly taste unique only to HyVIDA. Making it an ideal mind and body recovery beverage. HyVIDA can be found in hundreds of stores with distribution through UNFI, KeHE and a DSD in New York City.

Taking a modern take on an ancient ritual, Matcha LOVE® celebrates the authentic taste and restorative powers of Japan’s famed green tea powder-matcha. Brewed with premium green tea, Matcha LOVE® offers the vitality of consuming the entire tea leaf with a natural energy boost and fresh umami taste. Authentically brewed with 100% pure matcha and whole leaf green tea, Matcha LOVE ® is available in Organic Non-GMO unsweetened flavors with 350 mg of Catechin Tea Antioxidants and Vitamin C. With Traditional, Ginger and Vanilla flavors in BPA Free recyclable bottles and convenient no fuss cans, the innovative Matcha LOVE® leads the trend in all things Matcha. The award-winning line is not only healthy and delicious, but offers a pure Matcha experience without the traditional preparation of this revered green tea powder. Ceremonial and culinary matcha powder is also available for wholesale food service.


Intoducing Icelandic Glacial Sparkling™ with Natural Flavors! Icelandic Glacial

Hubble™ Fizzy Juice - Fizzy, Fresh, Functional Refreshment. Hubble An elevated, functional sparkling juice experience. Cold pressed juices + cold carbonation + high pressure. Available in 3 fizzy flavors. Ginger Apple (Digestive Wellness) Orange Turmeric (Immunity Boost) and Watermelon Mint (Hydration). 12oz bottles ITO EN Launches Its Iconic Oi Ocha Green Tea in Organic

Bottled at the legendary Ölfus Spring in Iceland, Icelandic Glacial Sparkling is now available in three exciting, natural flavors - Sicilian Lemon, Tahitian Lime and Elderflower. Each flavor is free of sugar and artificial sweeteners and contains no calories - available in 500ml PET bottles and certified carbon neutral for product and operation. Tahitian Lime - The perfect balance between zesty and sweet makes Tahitian Lime the perfect alternative to soda Sicilian lemon - Classic, citrus tang with a hint of sweet, Sicilian lemon delivers the refreshing taste of summer year-round Elderflower - With a delicate, floral taste, Elderflower can be enjoyed on its own or as a mixer for your favorite cocktail.


TEAS' TEA Organic ITO EN (North America) INC. TEAS' TEA Organic is a line of refreshingly delicious teas, brewed with simple, organic ingredients and bottled to yield a distinct clarity that draws out the natural taste of the tea leaf.

KÖE Organic Kombucha - The Friendly Kombucha

Ito En (North America) INC.

KÖE Organic Kombucha

The global leaders of green tea and innovators of Japan’s #1 green tea brand, Oi Ocha, now offer an Organic Oi Ocha ready-to-drink for the U.S. market.

KÖE Organic Kombucha - The Friendly Kombucha, breathing life into the better-for-you category with one of the first shelfstable kombuchas packed with billions of probiotics and delicious organic fruit juices.

The world’s first unsweetened readyto-drink green tea.


By choosing Boxed Waterâ„¢ over plastic bottled water, you can keep more plastic out of our oceans. And our food chain. Made from renewable resources and 100% recyclable. Sustainability Matters. BOXEDWATERISBETTER.COM

Organic Cold-Brew Koffee brewed with Alkaline water

La Colombe Launches Cold Brew Coffee Shandy Lemonade

Koffee Reinvented

Liberty Imports USA, Inc.

La Colombe Coffee Roasters

The first cold-brew koffee, brewed with alkaline water; aka Koffee Reinvented. It was reinvented into a stomach-friendly, krash-free & nonjittery experience. Organic. Sugar free. Zero calories. Dairy free. Gluten free. NonGMO. Super smooth!!

Kona Deep Introduces New 1.5L Size

Dafruta introduces RTD Nectar Line

Our new nitrousinfused Cold Brew Shandy Lemonade is made with lightroasted Colombian organic coffee and lemonade from real Sicilian lemons for a bright, refreshing afternoon pick-me-up. Each can has 90 mg natural caffeine and 190% DV Vitamin C. A Honey-Sweetened Social Good Lemonade

KONA DEEP Kona deep is deep ocean water, desalinated & bottled at the source in Kona, Hawaii. We introduced our new 1.5L size due to the overwhelming demand from our consumers looking for a larger bottle than our 1L and 500ml sizes.

Me & the Bees Lemonade Me & the Bees Lemonade, started by 4-year old Mikaila Ulmer, now 14, is proud to have four flavors of honeysweetened lemonade that Tastes Good and Does Good with 10% of the profits going towards saving the bees.

Liberty Imports has launched a new line of Dafruta RTD nectars to compliment the very successful line of Dafruta Concentrated juices which is found in both ethnic and mainstream grocery stores throughout the US. The new RTD line is packed in 16oz glass bottles with a bilingual label in 6 tropical and exotic flavors: Mango with 32% juice, Strawberry Banana with 30% juice, Orange Carrot with 30% juice, Cashew Fruit (Maranon) with 25% juice, Soursop (Guanabana) with 25 % juice and Passion Fruit with 12% juice. Dafruta RTD nectars contain a high percentage of fruit for an authentic taste, all natural ingredients and are sweetened with cane sugar. This RTD line also is manufactured to have a 2 year shelf life. While great for c stores, gas stations, bodegas and restaurants it is also a great product for supermarkets, both mainstream and ethnic. The Dafruta brand has been in the market since 1983 and as a result of these 35 years in the market Dafruta is a very well recognized and sought after brand in the Hispanic demographic. Dafruta is known for a high quality product with a competitive price point which has created a loyal customer base. For information regarding distribution please call 610-434-1109.

KOR Shots: #1 Selling Refrigerated Shot Nationally


KOR Shots

LIFEAID Beverage Co.


Introducing Llanllyr SOURCE Premium Water & Cocktail Mixers

MindFull Inc. launches VIBE Organic Electrolyte Black Teas


MindFull Inc.

Introducing Llanllyr SOURCE Premium Water & Cocktail Mixers! Llanllyr SOURCE mixers are crafted using our award-winning natural spring water and natural ingredients to release the essence of the spirit and deliver a world-class cocktail. All natural, non-GMO • Low Sugar • Pristine Carbonation • Developed with top mixologists Voted #1 Premium Tonic by UK’s Independent newspaper • Committed to Sustainability Proudly served at Michelin Star restaurants around the globe. Try any of the following: Tonic Water / A natural to elevate your spirits Light Tonic / Refreshing without the calories Club Soda / Shining Simplicity Fiery Ginger Beer / To Spice up your Mule Ginger Beer / Made for Connoisseurs Ginger Ale / The Ginger fan’s ideal Ginger Ale Lemonade / The right mix of lemon and natural sugar Bitter Lemon / Crafted with natural quinine, orange, and lemon Imported by Belgravia Imports

MapleMama Craft Beverages Introduces Sleek Can Line, New Flavors!

GAIAM adds Organic Green Teas to their portfolio lineup!

Maple Mama Beverages LLC

MindFull Inc.

MapleMama is the organic craft sparkling beverage 100% sweetened by pure maple. Sustainably tapped in centuries-old tradition, MapleMama™ is rich in 54 antioxidants and 7 vitamins and minerals courtesy of Mother Earth. And here’s our secret. It doesn’t taste like maple. We distill the nutrients from the raw sap then blend it with vibrant flavors from around the globe into a lightly sweet, sparkling superfood! Our new sleek can design gives our story on shelf a fresh, clean, and inviting new look while calling out all the benefits consumers are looking for today. And we’re adding two new flavors to the MapleMama menu. Our new RASPBERRY LIME is a bright, crisp blend of raspberry, lime, and sparkles, all lightly sweetened with maple. Sunlit fresh, our new GINGER LEMON brings together organic lemon with zesty fresh ginger for a slightly tart, sparkling refresher. Our original VANILLA BEAN pairs the warm tones of Madagascar vanilla with the golden goodness of Northern Forest maple. And COLD BREW COFFEE sparkles with surprise, delivering Indonesian and Timor dark roast blends with light maple sweetness! MapleMama. 54 antioxidants. 7 vitamins and minerals. Low in calories. Low-glycemic. USDA Certified Organic. Non-GMO. Gluten-free. And best of all, 100% sweetened by Mother Earth. 75

Mixwell, now with organic ingredients and no preservatives

Mother Kombucha - Introducing Three New Flavors


Mother Kombucha

Mocktails, uniquely crafted mixology inspired

Innovative Napa Hills Adds Two Flavors

Mocktails Napa Hills

Mocktails is the first premium brand of ready to drink, alcohol free cocktails. Uniquely crafted, mixology inspired now everyone can join in on the fun! With four great flavors to choose from you can enjoy guilt free without the calories, chemicals, or preservatives. Our drinks are to be enjoyed anytime for any reason and most importantly delicious! Try any of the ready to serve in our convenient 4 packs: Karma Sucra Mockapolitan/We use the finest ingredients, spices and botanicals from around the world to create our take on the Cosmopolitan. Subtle and sophisticated, but not too sweet. The Vida Loca Mockarita/We use the finest ingredients, spices, and botanicals from around the world to bring the classic taste to you, but with a twist. Sevilla Red Sansgria/We use French, Italian, and Spanish wine grapes and the finest spices and botanicals to create our subtle, sophisticated, not too sweet take on Sangria that transports you to Sevilla, sitting outside on a warm summer night. Scottish Lemonade Mockscow Mule/We use Sicilian and Argentinian lemons, and the finest spices and botanicals to create our subtle, refreshing, and surprisingly sophisticated take on the Moscow Mule. Imported by Belgravia Imports 76 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2018

Delicious, refreshing Napa Hills contains the antioxidants found in red wine, without alcohol, sugar or calories. New Lemon Chardonnay and Pinot Berry join the world's first 'wine-water' favorites Cherry Rose and Peach Grigio. Naturally flavored. NatureWise Organic Ashwagandha Energy Drinks NatureWise Refreshingly natural energy drinks with a shot of potent ashwagandha extract clinically shown to enhance focus, reduce stress, and improve mood. Citrus Matcha, Berry Guayusa, Tropical White Tea, Cherry Lime Rooibos, or Lemon Black Tea.

FLORIDA’S FINEST KOMBUCHA – Ginger Lime – NEW CENTURY PROBIOTICS Our handcrafted kombucha with live active probiotics is fresh, crisp and bubbly - the way it should be. You’re just a sip away from our Florida beaches, sunshine and tropical vibes. It’s a vacation in a can, and you deserve it. TASTES GREAT! O2 Living introduces new line of hemp extract supplements O2 Living and Living Juice O2 Living, makers of Living Juice, introduce Living Health and Wellness - a line of hemp extract health and wellness products. The Living Hemp Extracts, taken after drinking Living Juice, allow for maximum benefits and effects of the hemp extract.

Anytime Energy – Now Available Ready to Drink Optimum Nutrition

Optimum Nutrition created the Anytime Energy sports nutrition category with the introduction of ESSENTIAL AMIN.O. ENERGY ready to mix powder. Now this popular product is available as a lightly carbonated ready to drink with electrolytes to help support hydration. Each 12 ounce can provides 100 mg of caffeine from natural sources – about what you’d get from a cup of coffee – along with 5 grams of amino acids for muscle recovery support. Crack one open anytime for a burst of energy and sparkling fruit flavor. Available in 4 flavor options: Grape, Juicy Strawberry, Blueberry Lemonade and Watermelon. Optimum Nutrition is part of Glanbia Performance Nutrition, the world leader in sports nutrition. Our mission is to deliver better nutrition for every step of life’s journey; while inspiring consumers to achieve their performance and active lifestyle goals. Call 800-705-5226 for Info & Orders.

Sweet Leaf Tea - Rebranding + New Flavors Organic Sweet Leaf Tea Co.


OWYN - NEW Strawberry & Banana Flavor

Pervida Calm || Promotes Relaxation and Supports Gut Health

OWYN Only What You Need Meet the newest flavor of OWYN - Strawberry & Banana. A perfectly balanced flavor with the same benefits that OWYN promises: 100% Plant-Based, 20G Protein, zero top 8 allergens, certified vegan, certified gluten-free, and nonGMO project verified. Perfect Hydration Alkaline + Electrolyte Water

Pervida Gut Health || Revolutionary Gut Health Support

Picnik Releases First-to-Market Butter Coffee Creamer




Harmony for mind and body. Pervida Calm combines full-spectrum hemp oil and pomegranate seed oil to promote relaxation and support gut health. Calm: all-natural, backed by science, no sweeteners, no calories. Try CBD that (actually) tastes great!

Pervida Gut Health contains a rare, omega-5 fatty acid found in pomegranate seed oil that supports gut health. Pervida can aid in managing dietary intolerances and sensitivities. No calories, no sweeteners, allnatural, and backed with science.

Picnik Creamer— crafted from a blend of MCT oil, grass-fed butter, and grass-fed whey protein—is the perfect way to functionally enhance your hot or cold beverage of choice. The taste is similar to half-and-half, but boasts greater health benefits.

Pervida Sugar Control || Reduce Blood Sugar and Support Gut Health

Petal - Sparkling Botanicals

Pillars Drinkable Yogurt is a gamechanger in the dairy aisle

Perfect Hydration


Petal Beverage, LLC

Pillars Yogurt LLC

Purified to its cleanest form by a 9-stage filtration process, Perfect Hydration Alkaline & Electrolyte Water is ionically charged to a pH of 9.5+ and enhanced with a proprietary blend of minerals and electrolytes.

Pervida Sugar Control has ten years of scientific research behind it. Each can contains punicic (PUA) and abscisic acid (ABA) to support gut health, lower blood sugar and boost athletic performance! Pervida Control: no sweeteners, no calories, no BS!

NEW: Petal Sparkling Botanicals is all organic, 0 sugar, 0 calories. Crafted from the finest botanical essences and extracts. Available in Original Rose, Mint Rose and Lychee Rose. Raise your can, raise your vibe!

Drinkable Greek yogurt with a nutrition profile that’s hard to beat. Contains 100 calories, 18 grams of protein, 5g sugar (none added), & both pre & probiotics. The dairy is sourced from grass-fed cows & the products are both kosher & non-GMO.

Introducing Peet’s True Iced Espresso

New! Oki CBD Infused Flavored Waters and Iced Teas in 8 Vibrant Flavors

Peet’s Coffee


Introducing a new kind of drink that helps restore balance to your life and focus to your day. Life can be demanding – that’s why Oki contains Active Hemp Extract. Relax and discover the quiet strength that gives you the calm and focus you need to meet the day head-on. Whether recovering from a workout or getting ready for the day ahead, Oki helps you feel positive, upbeat and enthused. Active Hemp Extract is the same stuff you’ve probably heard of, and it’s all natural. There’s 10mg of it in each bottle, which ensures you feel gently refreshed, renewed and revitalized. And everything is completely natural and plant-based, which means there’s absolutely no GMO and it’s all completely vegan. @FeelOki CRANBERRY REVIVE | CUCUMBER MINT REFRESH | WATERMELON RENEW MINT RELAX | HONEY TRANQUIL | RASPBERRY SERENE | LEMON GINGER HARMONY For more information, contact: Doug Campbell 78 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2018

Powell & Mahoney Updates Packaging

Now Introducing PATRIA SUGAR FREE Energy Drink

Powell & Mahoney

Power Supplements

100% Energy, Zero Calories - Next generation energy drink, lightly carbonated and perfectly dosed for maximum energy and focus but without the crash, no jitters and ZERO Calories. Full of natural great flavoring, no bitter after taste.

Powell & Mahoney, a leading craft cocktail mixer brand in the United States, has transitioned their 12 oz. 4-pack sparkling Ginger Beer, Tonic, Blood Orange Ginger Beer, and Mojito out of plastic top carriers and into recyclable corrugated boxes. Their bold new packaging will provide Powell & Mahoney a creative canvas to communicate what sets them apart within the competitive carbonated mixer category.

Zero Calories, No Jitters, No Crash, Patria Energy Sugar-Free is 100% Energy! Because you have the spirit of a Warrior- you achieve - no matter how difficult it may be - you deserve an energy drink that helps you do more, for longer.

Powell & Mahoney launched their sparkling mixers successfully at Expo West 2017. Since the line’s introduction, the bubbly mixers have received national distribution through Target, Whole Foods Market, The Fresh Market, Sprouts, Hannafords, Stop & Shop, and Safeway. All Powell & Mahoney products are free from artificial flavors, preservatives and sweeteners. For distribution information please send an email to KC Commoss - @powellmahoneycocktails


Wonder Drink Prebiotic Kombucha - Food Permanent Launch - Red Bull Coconut Edition for Live Probiotics Pure Steeps Beverage

Red Bull North America

Wonder Drink Prebiotic Kombucha is the First and Only Brand with an organic plant-based PREbiotic fiber, Xylo-oligosaccharides, known to selectively nourish naturallyoccurring probiotics in the gut to help promote digestive health.

The Red Bull Summer Edition Coconut Berry is the #1 energy drink category growth item launched in 2018 and has returned as a permanent SKU - the Red Bull Coconut Edition - available in 8.4 and 12 fl oz single serve cans as well as multipacks.

Rambu - The First Rambutan Infused Beverage!

Industry’s First Alkaline Water with Caffeine and Flavors QURE Energy

ReStor CHILL | Hemp in Natural Herbal Blend of 9 Herbs & Probiotics

Rambu Introducing Rambu: A low calorie, 4g of sugar (or less!) bottle of healthy hydration. Infused with the Rambutan fruit, each flavor comes packed with electrolytes, vitamins, & contains no artificial sugars. Available in Watermelon, Coconut, & Mango.

RESTOR NUTRACEUTICALS Drink to relax, unwind & calm your brain & body. The 2.5oz shot’s benefits come from a natural herbal blend, including HEMP. Nano encapsulation guarantees rapid uptake & absorption of herbs. Probiotic Spores increase digestion & detox. Tastes Great!

QURE Energy is pristine pure 9+ pH Alkaline Water with natural caffeine for clean energy. Infused with the essence of flavors and electrolytes, QURE Energy is your rehydrating flavorful boost - free from the guilty sugar, calories and acidity other energy drinks are known for. With 130mg of natural caffeine and a stable pH of 9+ plus electrolytes, QURE Energy is a great complement to an active and balanced lifestyle. To know more about QURE Energy, visit or send email to info@ QURE Energy is owned and distributed by Brand Beverages, Inc. of Southern California.

Quaker Oat Beverage: Super Smooth, Heart-Healthy, Plant-Based Beverage

Ready Protein Water™


Ready Nutrition

Introducing Quaker Oat Beverage: a super smooth, delicious plant-based beverage. An 8-oz. serving has .75g of the soluble fiber beta-glucan. Studies show 3 grams of soluble fiber or more daily from oat bran, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. An 8-oz. serving also offers: • An excellent source of calcium and vitamin D • A good source of fiber* (include asterisk underneath this box that reads: “from oat bran and chicory root extract” • 30 to 50 calories • A lactose free option Available in three flavors, Original, Original Unsweetened, and Vanilla, Quaker Oat Beverage is also delicious when used in cereals, smoothies or coffee. 80 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2018

Kanguru bounding into the USA - Early 2019 Red Kangaroo Beverages

New Brew from Revive Kombucha: Turmeric Ginger Citrus Revive Kombucha

Revive Kombucha hit the “Super Tasty, Guaranteed� button on a new brew! We love this Power Duo as the cleansing and healing functions of turmeric - when activated by black pepper - are deliciously brightened with an all-ginger culture. Throw in some citrus and we have a party!


RISE Kombucha tastes as awesome as it makes you feel

Shade Tree Organic Strawberry Lemonade

RISE Kombucha

Shamrock Farms

Shade Tree Beverage Co, LLC

The leading kombucha in Canada since 2009 is now available in the US. Authentically crafted and never pasteurized, RISE is raw, organic, non-GMO, vegan, and 100% natural. RISE full-flavor blends are well balanced, oddly delicious and craved by all. Rushmore Essentials - Daily Vitamin Shots

Shamrock Farms Debuts New Rockin’ Protein Packaging

The cornerstone of our refreshing flavors has evolved over time into the perfect balance of sweet and tart. With our delicious strawberry formulation, it can now be summertime all year long! Enjoy the moment ... Life is Yours - Squeeze it! A Complete Breakfast with Slingshot Shakes

Rushmore Superfoods, LLC Rushmore Essentials new and improved Daily Vitamin Shots provide you with a delicious, convenient way to get your everyday vitamins! Hydrate your health with 21 superfruits & all-natural green tea extract. It’s worth a shot! Frey Farms launches Sarah’s Homegrown line of Aguas Frescas

Slingshot Foods 25% of Americans skip breakfast. That's 80 million in missed retail purchase opportunities every day. Slingshot Shake is real food designed for busy mornings. Yogurt with a granola chia shot, packed with protein, probiotics, omega-3s, and fiber.

A leader in innovative milk-based drinks, Shamrock Farms recently unveiled our ready-todrink beverage line with a new bottle and package design. The changes take the wildly popular Rockin’ Protein and Cold Brew Coffee & Milk lines to the next level with an elevated look that clearly communicates what’s inside – pure, fresh and healthy Shamrock Farms milk. A signature green top featuring an updated Shamrock Farms logo celebrating our nearly 100 years providing delicious milk unifies the RTD lines, while the rest of the package design showcases individual product benefits. The PET bottle itself is redesigned with slightly indented sides, making it easy to grip and hold on-the-go for an active lifestyle. In addition to the new RTD bottles, Shamrock Farms is debuting Rockin’ Protein Energy – a new line within our Rockin’ Protein portfolio. The product – offered in Café Latte, Mocha Latte and Caramel Latte – offers duel fuel – a caffeine boost from coffee and sustained energy from 30g of protein. For more information, visit or New from Sol-ti - VitaliTea Line

Sarah’s Homegrown Sol-ti VitaliTea Line consists of 5 varieties of Certified Organic Tea that are specifically brewed in Pure Reverse Osmosis Water and Bottled in Glass. Each contains Hand Selected Tea, brewed to perfection for less acidity and a smooth taste. Best in Glass! Som Sleep Zero Sugar


Introducing a Whole New Sparkling Water Experience Sovany Beverage Company Sovany is sparkling water made with organic fruits. Currently available in Raspberry, Tangerine and Apple flavors, and the 20 calories in each can are from the real fruit you taste. Sovany is certified organic, non-GMO, vegan and in a BPA free can. Steaz Launches New Organic Energy Flavors

Som Sleep


Now being used by over 50 pro teams in the NBA, MLB and NFL and delivering over 300,000 nights of sleep, Som Sleep is available in both it's Original and Zero Sugar versions and is Non-GMO, Vegan, No Artificial Colors or Flavors and NSF Certified.

Steaz has added 3 new flavors to its organic energy platform—2 zero calorie options, Zero Pear Pomegranate and Zero Super Fruit, and 1 sweetened flavor, Yumberry, available now! Steaz Energy has 100mg of natural, plant-based energy in every can!

Soylent Introduces New Flavors to Ready-to-Drink Lineup

Synapse: A New Category of Functional Beverage



Soylent leverages science and technology to provide complete, convenient, sustainable nutrition to the world. The 14oz Ready-to-Drink product is a complete meal in a bottle and offers a solution for consumers who find themselves in a “food void” – those times when you need to eat, but don’t have access to a nutritious, satisfying meal. Each 400 calorie bottle contains 20 grams of plant-based protein, carbohydrates, fats, fiber, plus vitamins and minerals such as potassium, iron, and calcium. All flavors are vegan and made without animal products, dairy, or gluten. Recently released flavors Strawberry and Vanilla bring Soylent’s lineup to 7 delicious flavors, which also include Original, Cacao, Cafe Mocha, Cafe Vanilla, and Cafe Chai.

Sunshine Introduces 12 oz. Sleek Cans

SZENT | Experience Water All Over Again

Sunshine Beverages



New from Sparkling Ice: Sparkling Ice +Caffeine

Tea Royaal- New organic loose leaf brewed tea line with herbs infused

Talking Rain Beverage Company

Teatulia Organic Teas

Tea Royaal Tea Royaal is a new organic loose leaf brewed tea with herbs, vitamins and minerals infused. The delicious flavors are Fruity Hibiscus Green Tea, Peachy Lemon Black Tea and Cocoa Chai Tea. Benefits range from libido, energy, weight loss & more.

Perfectly balanced with just the right amount of fizz, Sparkling Ice +Caffeine is the newest addition to the brand's portfolio. Each 16oz can contains 70mg of caffeine, zero sugar, zero calories, antioxidants and vitamins. Available in five flavors. Tea of a Kind Enhances Flavor Profile

Introducing Tea Soda

Granny Squibb's Organic Iced Tea adds CRANBERRY to its line of teas!

Tea of a Kind Tea of a Kind has enhanced their entire flavor profile, using Monk Fruit. The fresh, real-brewed tea included in each bottle of Tea of a Kind also includes antioxidant Vitamin C and is a zero calorie, zero carb, zero sugar ready-to-drink beverage.

The Granny Squibb Company, LLC Charlie's Cranberry, named for our faithful hound, offers a distinctly New England flavor that's perfect for the Holidays. Whether sweetened or unsweetened, it's the perfect balance of tea, cranberries, lime juice and mint. New flavor-same tradition!

Tea of a Kind Introduces their NEW Yerba Mate Flavors

Isopure Pure Protein – Taste the Difference

Tea of a Kind

The Isopure Company

ISOPURE has a reputation for providing high-quality sports nutrition products to awesome, active people everywhere – raising the bar for over 30 years. Think of us as the first family of fueling performance. Helping your customers power up with pure ready to drink protein options that taste great. ISOPURE ZERO CARB is a 20 gram protein drink with 80 calories and zero carbs, sugars and fat. This 16 ounces of goodness is also gluten and lactose free. Available in 3 delicious flavors including Grape, Apple Melon and Alpine Punch. ISOPURE is part of Glanbia Performance Nutrition, the world leader in sports nutrition. Our mission is to deliver better nutrition for every step of life’s journey; while inspiring consumers to achieve their performance and active lifestyle goals. Call 877-309-3329 for Info & Orders.


The Living Apothecary - Organic Probiotic Teas

Tohi Aronia Berry Beverages

The Living Apothecary

Tohi Ventures LLC

Coconut Kefir goes Organic with 32° thirty-two degrees, LLC thirty-two degrees has crafted the first ever organic coconut kefir. Using USDA certified organic young Thai coconut water and fresh, diverse cultures, our coconut kefir is distinctly superior in flavor, aroma, and probiotic content. Tickle Water - Naturally flavored, unsweetened sparkling water

Introducing 5:30- New Physician Formulated Organic Energy Drink

Tradewinds Tea - Rebranding Tradewinds Beverage Co.

TruSol 5:30 has organic green tea for natural energy and a garcinia blend to maximize your workout with 60% organic HCA to keep your metabolism working as hard as you do! It's about time! 5:30 - 5 grams of organic sugar 30 calories

Uncle Matt's introduces new organic green tea kombucha

Tickle Water

Uncle Matt's Organic

Tickle Water is the first and only sparkling water created for kids, & loved by all ages. Premium water, light carbonation, 100% natural flavors with zero calories, no sugar, no sweeteners and no sodium. All 5 flavors are Love At First Tickle!

Uncle Matt’s new green tea kombuchas are brewed in small batches with an heirloom culture and contain probiotics & antioxidants. Our kombuchas are available in Lemon Ginger, Blueberry Ginger, Mango, Lemon Raspberry Ginger & Grapefruit Honey flavors.


3 New trimino Flavors Sweetened with Stevia! Trimino Brands

Syfo Naturally Flavored Peach-Pear Sparkling Water our Newest Flavor

XL Energy Drink - now offering 6-packs


XL Energy Drink Corp

Peach-Pear, the newest addition to Syfo's line of kosher, zero-calorie, R/O purified Sparkling Waters and Original Seltzer. No sugar, preservatives, artificial sweeteners or flavors. PG free flavors include Lemon-Lime, Wild Cherry, TangerineOrange. Verve! Now Available to Retailers Verve Beverage Company With $235+ million dollars in Direct to Consumer sales Verve! is now moving into retail stores to make its product more conveniently available to its well established customer base. Verve! Ultra Premium Healthy Energy is now available in 12oz cans. Ultima Replenisher - Electrolyte Supplement - Non-GMO Project Verified Ultima Health Products, Inc.

Verve Coffee Roasters Introduces Nitro Flash Brew Coffee RTD! Verve Coffee Roasters THIS IS NOT COLD BREW. THIS IS FLASH BREW. Our finest coffees, precisely brewed with hot water, flash chilled and infused with nitrogen. The result is a clean and silky brew made just for you. Coffee crafted the way it should be. Introducing Waterloo Grape & Waterloo Strawberry Sparkling Water

Ultima Health Products, Inc. proudly announces that its Ultima Replenisher electrolyte supplement products are now NSF Non-GMO Project Verified. Ultima Replenisher is made with all 6 balanced electrolytes plus support minerals, real fruit flavors, plant-based colors, sweetened naturally with organic stevia leaf extract and no sugar, carbs or calories, ever! Ultima is certified Vegan, Gluten-free, Non-GMO Project Verfieid, Keto, Paleo.


Waterloo Sparkling Water Waterloo is proud to announce Grape & Strawberry which will hit shelves nationally beginning in January. Packed with BOLD flavor and made with premium ingredients. Waterloo is redefining the way that Sparkling Water should taste. Do you Waterloo?

XL Energy Drink-a long time player on the energy drink market-is now offering its popular drink in 6-packs, a big demand of its customers. From the very beginning XL's mission was to deliver a product of the highest quality at a competitive price.

Follow us on Instagram @perfect-hydration

For sales reach us at:

Tea, Coffee & Specialty items A. Holliday & Company Inc.

Highest Throughput HPP Machine Avure HPP Technologies - JBT

Organic Functional Ingredients

For over 44 years, we've traveled the world to connect people with the finest products. At A. Holliday & Company, we source, test, and ship every product we carry. We supply bulk tea variety’s (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, natural caffeine, polyphenols, EGCG, Rooibos, coconut water powder, and our newest product, oil soluble tea polyphenols.

With more than 60 years of experience and expertise in HPP science and manufacturing, AVURE specializes in HPP systems for food and beverage processing with the fastest and most reliable systems in the industry. AVURE helps producers implement HPP from recipe development and process validations to installation, regulatory affairs, and postinstallation support.

Applied Food Sciences (AFS) is the leader in innovation for functional, organic ingredients in the natural products industry. Quality is transparent from seed to label through organic farming, ethical sourcing, and sustainability. AFS cares about every stakeholder from rural farmers to the largest companies in the world.

Flavor Manufacturer Abelei Flavors

Contract Manufacturing AZPack

Applied Food Sciences (AFS)

With the newly opened innovation center AFS develops novel, natural and organic ingredients that are highly scientifically qualified, water soluble, sustainably and ethically sourced, Non-GMO and GRAS (Generally Recognized As Safe – an FDA requirement for U.S. beverages). Highlights of AFS’ Portfolio: PurCaf® Organic Caffeine • 95% Caffeine • USDA Organic • Non-GMO Project Verified • Fully Water-Soluble PurGinger™ Organic Ginger Extract • Excellent Ginger Flavor for Beverages • Fully water soluble • Saves Time and Cost in Formulation

As a flavor manufacturer abelei creates delicious, application-specific flavors assisting our clients in getting to market faster with flavorings that fit their product requirements. abelei specializes in creating great-tasting sweet brown, citrus fruit, soft fruit and other top-note flavors perfect for beverages, dairy, confectionery, bakery, pharmaceuticals, and nutraceutical applications.

AZPack is one of the fastest growing co-packers in the country. We offer tolling and turnkey solutions in cans, bottles & powders. Our team of dedicated & professional staff are focused on delivering the highest quality products to our customers. Capable of producing cold fill, hot fill & tunnel pasteurized products with onsite lab services. Visit our website to find out what we can do for you.

PurTurmeric™ Organic Turmeric Extract • Fully Water-Soluble • Excellent for Adding Turmeric Flavor and Health Benefits To Your Beverage • Sustainably Sourced PurC™ Organic Vitamin C • 25% Vitamin C • Fully Water-Soluble • Functional Flavor and Organic Preservative AMATEA™ Organic Guayusa Extract • A Novel Caffeine Source • 20% Caffeine • 30% Chlorogenic Acids

Innovative Beverage Solutions

Plant Protein Manufacturing


Axiom Foods

Innovating plant protein manufacturing since 2005 & recently receiving The New Economy’s Clean Tech Food & Beverage Award, Axiom is the world’s first & largest manufacturer/distributor, starting with its signature Oryzatein® brown rice protein. Perfecting its patent-pending hexane-free processes, Axiom expanded into pea protein, including the largest authentically organic supply, sacha inchi & now hemp. With more plant proteins, milks and factories in the pipeline, this California-based company has been known for the largest commercial supplies — doubling almost year over year, the only GRAS certification, an extensive Quality & Heavy Metals Management Program, and the only third-party research showing Oryzatein rice protein is as good as whey at building muscles & aiding exercise recovery. As your trusted advisor, ADM helps you take your next great beverage idea from concept to commercialization supported by an unrivaled portfolio of on-trend ingredients, systems, technologies and technical know-how. Call to discuss how ADM can help you get to market faster with beverages consumers love while meeting your stringent taste, cost, nutrition, labeling and quality standards. 844-441-FOOD


Analytical Lab Testing AZ Laboratories

Food · Beverage · Nutritional Supplement · Pharmaceutical Manufacturing · Marijuana Products AZ Laboratories operates top caliber equipment and employs knowledgeable quality and technical professionals to develop and validate the analytical methods you need to meet your requirements for quality and safety. AZ Laboratories boasts technical capabilities to utilize USP, AOAC, and other industry standard methodologies. AZ Laboratories services include: - Nutrient and composition services to verify your product meets your requirements - Chemical residue analyses on raw materials and finished products to ensure you are confident in the safety of your product. - Cannabis potency and contaminant analyses enhance patient experience and increases your competitive advantage.-Shelf life analysis service can assure the stability of your products. - Sensitive detection of food allergens and raw material characterization ensures your supply chain remains reliable - Microbiological detection service can enhance the safety of your products. - Early phase pre-clinical pharmacokinetic support streamlines your development process to accelerate launches of new pharmaceuticals. - Method development/validation/transfer services to support launches of unique and innovative products and formulations. - Our analytical consultation service brings our experience to your organization. Connecting Nutrition & Health BENEO Inc.

From isotonic sports drinks to fizzy water and soft drinks,… Palatinose™ (isomaltulose) opens the door to nutritionally optimised and highly stable beverages. It has a low hygroscopicity and high acid and process stability. From a health perspective, it supports blood sugar management and keeps you going thanks to being a fully digestible and more slowly released source of carbohydrates. BOTTLES, CAPS & PACKAGING Berlin Packaging

Berlin Packaging supplies glass, plastic, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services. From simple plastic caps to high-end glass bottles and much more -- we deliver excellent value and promote real results for companies of all sizes. We exist to help companies be Greater, Faster.

Turnkey Beverage Services Big Brands, LLC

Recruiting Reinvented Creative Alignments

We can turnkey develop and manufacture all types of beverages, alcoholic and non-alcoholic, in aluminum cans, PET bottles, glass bottles, and flexible packaging. If you are looking for a one stop shop to take your beverage concept and create a finished product, delivered to your warehouse, look no further! We can supply all ingredients, materials, manufacturing, and delivery.

What if the search for your next best employee was over? We've reinvented recruiting to make it happen. Our Time-Based Recruiting model is better at finding great talent quickly and cost effectively. You only pay for the time it takes to find the employees you're looking for--no commissions or retainers. Our team of senior recruiters partner with you as your internal team, dedicated to your goals.

Kick Caffeine to the Curb Chemi Nutra

Label & Packaging Specialists DWS PRINTING

AlphaSize® Alpha-GPC is a powerful ingredient that boosts mental energy and physical performance while avoiding the negatives associated with caffeine. In addition, AlphaSize® is stable, tasteless, and completely water soluble in any beverage.

Established in 1865, DWS is a 5th generation, family-owned & operated label printing and packaging design company. We are the last step in the visions of a lot of passionate people. We take an anonymous container and provide its story. Let us help tell your story through Cut & Stack, Pressure Sensitive, Shrink Sleeve, Roll Fed and Digital Printing and Design.

Do More Than Outsource BevSource

BevSource is an integrated provider of beverage development, production, sourcing, and logistics solutions to new and established beverage visionaries. Our goal is to make your beverage vision a reality more efficiently, effectively, and successfully than you ever dreamed possible. Bringing your beverage idea to life requires hundreds of interconnected data points and decisions. The right formula with the right manufacturer in the right package with the right paperwork. BevSource helps you see the big picture – from your initial vision to the finished product, and every single operational step in between. Then while we manage the daily details of developing, producing, delivering, and managing your beverage operations, you’ll have more time to build your brand, business, & customer base. We’re not just advisors that point you in the right direction and hope for the best. We are beverage industry navigators who collaborate with clients to build a custom operational strategy for your beverage, identify a unique mix of services and vendors to support it, then execute on the plan. We make it happen. Visit today to find out more!

Tea & Coffee Extracts Finlays

Finlays is your ideal partner, delivering highquality extracts for creating versatile coffee and tea beverages in an easy, convenient and consistent manner. Through an established history of coffee and tea expertise with a focus on innovation, Finlays can help your brand develop unique beverages with great flavor, in a variety of formats suitable for food service and ready-todrink products. CHANGE WHAT THE WORLD DRINKS! Flavorman

You have a vision for a new natural or organic drink! Do you have a partner to help you make a delicious winner for today’s clean-label marketplace? Come to Flavorman, where our Beverage Architects have been developing naturally tasty drinks for decades. Visit our site today and sign up for a free, confidential consultation. Flavorman - Changing what the world is drinking for 26 years & counting.


Flavor Designers Foodarom

Coconut Ingredient Products Franklin Baker, Inc.

Nature Supplies, We Deliver Global Essence Inc.

Advanced Beverage Formulas Hidell International

We personalize flavors to meet your needs and create flavor profiles that help your products to stand out above the rest. Our experienced team knows the functional beverage market well and understands the impact your active ingredients have on taste. Our flavor development capabilities will help you stay ahead of the competition. WE CREATE FLAVORS THAT MAKE YOUR BRAND UNFORGETTABLE.

Franklin Baker, Inc. is the premier supplier of coconut ingredients to the global beverage and food market for over 125 years. We offer an extensive portfolio of products including: Coconut Water Single Strength/Concentrate, Coconut Milk/ Cream, Creamed Coconut, Coconut Concentrate, & other products. We are USDA Organic, Fair Trade, Non-GMO Project Verified, Kosher, & BRC certified among others.

Ensure your products’ success with the innovative touch of Global Essence! A leading supplier of premium-quality ingredients to the flavor, fragrance, consumer products, food, beverage and allied industries. Decades of hands-on experience help us satisfy our customer’s unique flavor and fragrance needs.

The company creates innovative nutritional formulations for the bottled water industry. These formulations are water neutral in that they have no color, taste or odor. They are pleasing to the palette and yet offer highly efficacious micronutrients for human consumption. The effort is to provide healthy hydration to bottled water consumers. The company has six international patents on file.

Decorative Label Solutions Fort Dearborn Company

The Probiotic That Delivers GanedenBC30

Natural Color Solutions GNT USA Inc.

All-Natural Sweetening Systems Icon Foods

We’ve got you covered. Fort Dearborn Company offers shrink sleeve, stretch sleeve, pressure sensitive, roll-fed, and cut & stack labels and promotional printing in a variety of substrates, inks and finishing options to support your beverage brand building objectives. We service brands large and small. Contact us today to discuss your application.

GanedenBC30® (Bacillus coagulans GBI-30, 6086) is a highly-stable, patented probiotic ingredient that can be formulated into many food and beverage products. Backed by 25+ published papers, GanedenBC30 has an exceptional safety record with FDA GRAS status. Part of Kerry’s nutrition and wellness portfolio, GanedenBC30 is natural, vegan, Non-GMO Project verified, organic compliant and allergen-free.

GNT is the creator of EXBERRY®, the world’s leading brand of clean-label coloring solutions made exclusively from fruits, vegetables, and edible plants. EXBERRY® colors bring vibrancy and stability to any beverage application — from sports drinks and juices to sodas and hard ciders — and may be listed on ingredient labels as Fruit and Vegetable Juice (for color). Contact us for more information and sample requests.

Established in 1999, Icon Foods is a global ingredient supplier with a focus on allnatural, high-intensity sweetening blends for manufacturers. Allulose, erythritol, monk fruit, stevia and more are available in conventional and organic, in bulk or pre-blended for added cost savings. Icon Foods is your Clean Label Sugar Reduction partner, offering reformulation and R&D assistance.

Expanded Custom Bev Division

Aseptic Packaging Solutions

Frey Farms

GoodWest Industries, LLC

GoodWest offers a complete aseptic packaging solution for your bag-in-box beverages and mixes. We specialize in low acid dairy, cold brew and coffee-based products. BIB options include bag sizes from 2 liters to 5 gallons. A wide variety of bag and dispensing fitment options are available. Reasonable minimum runs as well as pilot and trial run capabilities. Call GoodWest today to discuss your product and packaging needs, 1-800-948-1922. 90 BEVNET MAGAZINE – NOVEMBER/DECEMBER 2018

Custom Beverage Development Int'l Beverage Management

Branding & Packaging Design McLean Design

Trust the monk. MONK FRUIT CORP.

Enhance & Fortify Beverages MORRE-TEC Industries, Inc.

We offer custom, innovative beverage development in all areas of the beverage arena - functional, tea, energy, sparkling, cocktail mixers, supplements and powdered. Our team has over 100 years of industry experience, and our family owned company will make your venture our priority!

We Build Powerful Brands — Brands are built on consumer engagement, meaning that a successful brand has captivated the consumer and enriched their life in some unexpected and enduring way. At McLean we use every tool at our disposal to reveal the core meaning of a brand and enhance the consumer's experience beyond the utility of a product or service. Realize the full value of your brand at McLean.

As the world's leading monk fruit company, we produce the majority of the global monk fruit extract supply, and have the best quality and widest range of monk fruit products on the market - juices, flavors & sweetening ingredients. We'll help you innovate or re-create great-tasting products, with less sugar and fewer calories, all from the goodness of fruit. Looking for monk fruit? Trust the monk.

MORRE-TEC Industries, Inc. is a cGMP compliant company with FDA registered inspected facility. The company is ISO 9001-2015 certified and manufactures and distributes unique products for the personal care, food, functional, nutritional, pharmaceutical and biotech industries. We offer water soluble vitamins, minerals, exotic oils and botanical extracts to enhance new beverage concepts.

Screen Printed Labels Monvera Glass Décor

Flavor Manufacturer Mother Murphy's Laboratories

Your label has a powerful influence on buying behavior. Monvera provides unique bottle decoration options. We specialize in screen printed labels on glass, with both ceramic and uv ink options available. Whether you want to refresh a current brand or launch a new one, screen printed labels will make your bottle stand out. It's your alternative to paper labels.

Mother Murphy's is a full service manufacturer dedicated to supporting customer needs through quality and flavor innovation. At Mother Murphy's we specialize in flavor and prototype development for the snack and beverage industries. We make the world taste better!

Culinary Bulk Matcha ITO EN (North America) INC.


MATCHA, the finely milled green tea powder revered for its antioxidants & natural energy boost, is a trend forward ingredient for healthy beverages, baking and cooking products. 100% Authentic Matcha from Japan. Bulk available for food service.

Nor-Cal Beverage Company, Inc. is a full-service Contract Manufacturer with two strategically located production facilities in the state of California. Both of our locations offer a variety of production capabilities as well as possess GFSI, GMP, Kosher, & Organic certifications. We also offer finished good warehouse and distribution service centers that are positioned to supply your West Coast fulfillment needs. Nor-Cal Beverage has been family owned and operated since 1937 and proud to be a Certified Women’s Owned Business. Teas, Botanicals and Extracts Martin Bauer Inc.

Turn-Key Product Development MetaBrand

The Martin Bauer Group is one of the largest manufacturers and suppliers of tea & botanical extracts, authentic brews and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailor-made products for your requirements. Safe, high quality products you can trust.

MetaBrand is a world class team of experts which helps you create, launch, or grow your food, beverage, supplement, or personal care brand. We provide strategic planning, market analysis, branding/design, product formulation and development, internal and outsourced operations and manufacturing, and sales and marketing execution. In house MICRO-PACKING for short runs and vendor samples.


Anaheim Facility Offers the Following: • Krones 100 valve volumetric filler can line (12oz – 24oz) • Tunnel Pasteurized Still and Carbonated • Cold Fill Carbonated • Hot Fill Still (HTST) • 8.4oz Filling Capabilities TBA! • Two Hot Fill Single Serve PET Bottle Lines (12oz – 32oz) • Hot Fill Multi-Serve PET Bottle Line (64oz -128oz) • Chilled Gable Top Line (59oz-64oz) • 2 ESL 59/64oz Fillers • Chilled HDPE & PET Bottle Line (89oz-128oz) • Transportation/Shuttling Svcs w/ Drop-Trailer Capabilities • Certified DOT Public Truck Scales • Warehouse Storage West Sacramento Facility Offers the Following: • Cold Fill Carbonated Can Line (12oz – 16oz) • Hot Fill Can Line (12oz – 16oz) • Hot Fill Can Line (24oz) Dedicated • Hot Fill Single Serve PET and Glass Bottle Line (12oz - 32oz) • TetraPak Aseptic Lines • Warehouse Storage • Offline Repack Services • Transportation/Shuttling Svcs

Synergy - Inspiring Taste Synergy Flavors



The Drink Ink is the premier supplier in beverage development and beverage manufacturing, and the best in the beverage industry at serving our customers unique needs. Whether you are looking to start a beverage company, formulate a first of its kind new beverage concept or add to your existing beverage line The Drink Ink is your source for turnkey beverage solutions to save you time and money. Beverage & Food Development PTM Food Consulting

Leap-inducing Brand Packaging Stebbings Partners

Branding & Packaging Design The GRO Agency

PTM Food Consulting is your premier product development & manufacturing support firm. Our wide range of expertise, development and creativity achieves an exciting point of difference between your product and competitors. We work hard to uncover key industry insights, developing products that have a competitive edge. Whether your project is simple or a complex one, we’re your team!

Stebbings Partners is a multi-disciplinary creative studio that balances strategy and design to craft unique and thoughtful food & beverage brands. Our team of designers, strategists and writers work with courageous clients to shape, launch and grow brands that stand apart, start conversations, and build trust with consumers. Let’s talk. We’d love to hear your story.

We create unshakable connections between brands and consumers by linking iconic packaging design with indelible brand stories and surround sound brand experiences. At GRO we believe that every great product deserves to be discovered. For over 30 years (previously as Gammon Ragonesi Associates) we've specialized in innovation, brand strategy, packaging design and brand amplification. NY + LA

2018 NEW BOTTLING LINE!! Southeast Bottling & Beverage

Fruit & Vegetable Ingredients Stiebs

Organic Bulk Ingredients Tradin Organic USA

Ready-to-Drink Beverages & Liquid Dietary Supplements Organic & Kosher certified • More Capacity • More Packaging Options (Registered Film & Carton Pkging) • New registered film capability. tray, supported & non-supported. • New SQF Level III • New expanded facility, now 150,000sf • Built to cGMP Specifications • Filling rooms individually temperature & humidity controlled & HEPA Filters

Stiebs, formed in 2005, is devoted to sourcing, processing & delivering the world's finest plantbased products. We offer a full line of fruit & vegetable based ingredients as single strength juice, juice concentrate, purees, extracts & powders. From the beginning stages of product development to delivering an on-going supply of premium natural products, our team is here to help you succeed.

Tradin is a leading manufacturer, importer/ exporter of certified organic ingredients. Some of our ingredients include organic: fruit & vegetable (IQF, purees, JC & NFC), cocoa products, honey, coconut sugar & syrup, nuts, seeds, dried fruits, alternative sweeteners, cane sugar, coconut products, grains, seed proteins & more, with extensive strategic global sourcing and supply capabilities.

+ providers & suppliers

Custom, Private Label Beverage The Drink Ink



Synergy Flavors is a global manufacturer and supplier of flavorings, extracts, and essences for the food, beverage and nutrition industries. With more than 130 years of expertise, Synergy combines a heritage of flavor development with proprietary extraction technology to deliver high quality taste solutions that captivate the senses and inspire innovation.



COMPANY 'Ohana 10th Avenue Tea






Stony Brook


(413) 829-4024

Ann Foley

La Grange


(855) 650-2300

A. Holliday & Company Inc.

Christine Renken



(416) 225-2217

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Shelley Henderson

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Hidell International High Brew Coffee Hoist Hoplark HopTea

Dean Eberhardt



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Dave Burchianti

Manhattan Beach


HyVIDA Brands, Inc. Icelandic Glacial Icon Foods

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(231) 780-7450

Los Angeles


(424) 201-6800

Thom King



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Int'l Beverage Management

Dianne Hustus



(203) 880-9370

Ito En (North America) INC.



(718) 250-4000






KÖE Organic Kombucha

Jared Smith

Los Angeles


Koffee Reinvented

Kody Chaet




Dylan Spencer



(424) 903-1260

KOR Shots

Rachel Forillere



(424) 288-1498

Jon Spear



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Terri Reedell



(610) 434-1109

Emily Sommariva

Santa Cruz


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Steve Cliburn



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Joe Laur





(201) 659-3100

Ian McLean

Walnut Creek


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Me & the Bees Lemonade

D'Andra Ulmer



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Nick Andlinger



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Jens Stoelken

Santa Monica


(646) 896-4081


Steve Cliburn



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McLean Design

MindFull Inc.

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(847) 367-6665

Caitriona Anderson



(510) 444-9463

Michael Fuchs



(908) 688-9009

Tonya Donati

St Petersburg


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Steve Jarvis



(847) 571-4217


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(945) 739-3339




Jeff Coulter

West Sacramento


(916) 372-0600

Rosemary Devlin

New York


(914) 763-6320

Mother Murphy's Laboratories

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Boca Raton


(800) 705-5226

Mike Joyce



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Don Earl

Deer Park


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Jared Smith

Los Angeles




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Petal Beverage, LLC

Candice Crane

Highland Park



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San Diego



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Powell & Mahoney

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Point Pleasant


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Ra Tardif



Rambu Ready Nutrition Red Bull North America

Kristopher Anderson



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Santa Monica


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Red Kangaroo Beverages

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Norm Yeudall


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Newport Beach


(949) 706-3000

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Slingshot Foods

San Fancisco



Fernando Soto Guillén




Los Angeles


(888) 766-7533

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Dade City


(352) 567-2200

Sovany Beverage Company

Marcella Fodor

New York


(212) 903-4388


Melody Conner

Som Sleep Southeast Bottling & Beverage


Ashley Martino



(267) 905-2036

Stebbings Partners

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Attleboro Falls


(508) 699-7899


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(336) 830-3060

Shouvik Ganguly



(844) 888-1700

Synapse Synergy Flavors

Joe Boehrer



(847) 487-1011

Nicole Carravallah

Los Angeles


Talking Rain Beverage Company

Hannah Ham



(425) 222-4900

Tea of a Kind

Karin Gerlach



(859) 462-1820


Tea Royaal

Dr. Peart Hendricks


Vanessa Edgett



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Chris Stone

Las Vegas


(888) 454-3466

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Robin Squibb



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(877) 309-3329

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Richmond, CA


thirty-two degrees, LLC

Garret McCormick



(320) 980-7799

Tickle Water

Heather McDowell

New York


(646) 559-0278

Shana Raines

Kansas City


(816) 853-7301

Tohi Ventures LLC Tradewinds Beverage Co.

Mike Joyce

Tradin Organic USA



(469) 373-3000

Scotts Valley


(831) 685-6565


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Mike Faherty



Trusha Shah


Ultima Health Products, Inc. Uncle Matt's Organic UNIVERSAL BEVERAGES INC

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Colin Long



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Ponte Vedra Beach


(904) 280-7795

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Christian Jewkes



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Jordan Shulman

Santa Cruz


(831) 345-6613

Waterloo Sparkling Water

Brandon CAson



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XL Energy Drink Corp

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New York


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Hennessey and National Brotherhood of Cyclists Honor Marshall Taylor Hennessy, the world’s best-selling Cognac, recently announced its partnership with the National Brotherhood of Cyclists (NBC) - a nonprofit organization of cycling clubs founded in Marshall ‘Major’ Taylor’s honor - to organize synchronized tribute rides on December 1, 2018. Commemorating the incredible story and lifetime achievements of the cycling champion, coordinated rides in Atlanta, Dallas, Detroit, Chicago, Los Angeles, and New York will continue the NBC’s mission of promoting diversity in sports. In April 2018, Hennessy launched the latest chapter of its award-winning “Wild Rabbit”

campaign, “Major.” The creative brought to life the remarkable, yet widely unknown, story of Marshall “Major” Taylor who was the world’s most recognizable athlete at the turn of the century when he became one of the first African-Americans to win a world championship. Throughout his career he dominated the competition both in the U.S. and abroad, continuing to break barriers and inspire others along the way. The perfect embodiment of ‘Never stop. Never settle.’ – a mentality shared by Hennessy and the NBC. Taylor’s impressive story is depicted in a new video series cele-

brating the spirit of the collaboration. In addition to competing on the velodrome, equal access to and the pursuance of education was of great importance to Marshall ‘Major’ Taylor. As such, Hennessy and the NBC will award one deserving person with a $25,000 scholarship to continue their own higher education. Interested applicants may enter to win the MMT Higher Education Scholarship by sharing their “Never stop. Never settle.” story at www. theNBC.Bike. “Many of the barriers Taylor faced at the height of his career are still relevant over 100 years later,

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including access to education – something of great importance to him personally, given his own journey and influence at the turn of the century,” says Bruce Woods, President, National Brotherhood of Cyclists. “We’re honored to have the support from a partner like Hennessy as we strive to promote higher-education among future leaders and increase diversity in cycling and other sports.” Hennessy will further commemorate the cycling champion’s legacy with limited edition offerings inspired by his story, including a beautifully crafted state-of-the-art bicycle and inspired apparel line.

November December 2018 Date

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BevNET Magazine November/December 2018  

The November/December 2018 edition of BevNET Magazine. With the 2018 New Beverage Guide.

BevNET Magazine November/December 2018  

The November/December 2018 edition of BevNET Magazine. With the 2018 New Beverage Guide.

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