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Contents • Volume 13 • No. 5

61

COLUMNS

FEATURES

SPECIAL SECTION

6 First Drop Race and Natural Foods Part 3 – Solutions

40 Natural Beverages Seek a Sporting Chance With Sports Drink Brand News

61 2015 Natural Beverage Guide

52 5 for the Future Five Functional Ingredients to Watch With Brand News

46 A Value Greater Than Honesty Tea Searches for a Third Wave With Brand News

8 Publisher’s Toast SKUd Reality 30 Gerry’s Insights The Price is Right

DEPARTMENTS 10 BevScape Arty Water Meets Jenny from the Block 16 New Products Temple Super Lights 26 Channel Check Lemonade Levels Off 98 Promo Parade Mr. T and FUZE

ON THE COVER

TRADE SHOWS 32 Brewbound Session Summer 2015: Chicago Highlighting the Evolving Business of Craft 36 BevNET Live Summer 2015: New York High Pressure Brand Building

JULY 16, 2015

BEYOND HONESTY AS HONEST GOES MAINSTREAM, BRANDS LOOK TO FILL THE TOP TIER OF BOTTLED TEA WITH THE 2015 NATURAL BEVERAGE GUIDE

INGREDIENT TRENDS: FIVE FOR FUNCTION

NATURAL BEVERAGES SEEK SPORTING CHANCE

FANCY FOOD SUMMER 2015 IN REVIEW

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7/16/15 7:51 PM

56 Fancy Foods Summer 2015 Manhattan Mashup

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The First Drop By Jeffrey Klineman

Readers of my last two columns get the point quickly: food and beverage companies in the natural products industry should strive for racial and ethnic diversity, from line employees to chief executives. It’s both a moral imperative and a benefit to the industry. We’ve already established that the industry’s promise of environmental and social consciousness and healthier products should expand to create economic empowerment for underserved minority communities. The ideals that helped spur the natural foods movement dovetailed with a political awakening that was also focused on civil rights; despite those similar origins and a progressive focus that essentially comprises the marketing edge for many companies in the natural product arena, those ideals have not coalesced. But there’s tremendous opportunity for this progressive set of companies to advance a moral and economic agenda with regard to diversity. At this point, it can be a branding advantage and opportunity to resonate better with consumers, or, if it fails to do so, there may be a backlash that drives consumers away from those products. Nevertheless, I also want to make it clear that I’m aware it can’t all be done at once, as eager as I am for substantive change in this regard. Companies need to be able to hire the right people, regardless of race or ethnicity, and the right products need backing, regardless of who is making them. But this case deserves attention. To that end, now we’re going to think about solutions: practices that the industry and its component companies can inaugurate to spur both employee and entrepreneurial diversity. In the human resources field, there are well-established protocols that older industries and larger companies adopt to create diversity and ensure talent development. Those have met with varying degrees of success, but the impetus has been clear – with a diverse workforce comes a broader set of opportunities fueled by multiple perspectives. That has applied to women, minorities, nontraditional hires, and multinational employees. The one thing that binds these “people strategies” together is the desire to engage this kind of diversity. There’s no single playbook, but there is 6 JULY-AUGUST 2015 BEVNET MAGAZINE

Diversity in Natural Foods: The Way Forward always intent. The takeaway, for a younger industry with many smaller companies, should be to extend your job search, play fair, and incorporate diversity as a goal when hiring at all levels of your organization. The current makeup of the industry demands that this goal at least be a factor in candidate searches; right now, it isn’t. Also look beyond hiring to the larger ecosystem. One position my research continues to point out is the Supplier Diversity Manager, an ombudsman-like role that makes consideration of a variety of sources systemic. We know that many of the brands in this growing industry wrestle with more immediate supply chain issues – but that doesn’t mean, as with hiring, that the intent can’t be altered – that quality suppliers exist beyond our immediate circles, if we make it a point to look for them. When it comes to picking vendors and new employees, the advantages of diversity should be given strong consideration and viewed as a positive. The suggestion is that we can all start earlier, reach further, try harder, at all stages. So what are some more immediate strategies? For even brand-new companies that want to make a long-term difference, the pipeline can begin immediately, with an internship program. One thing that Honest Tea’s Seth Goldman has done is to reach into his community for a series of interns who can work for the company, even while in high school. Drawn from several organizations – the Urban Alliance and the Takoma Park, MD-based Catholic school Don Bosco Cristo Rey High School are two – the company offers real opportunities to work, network, and build mentor relationships for teenagers of diverse backgrounds. Honest Tea benefits as well – the interns mail plenty of sample products, Goldman explained – but they get paid while also getting valuable looks inside the industry. Furthermore, by bringing in interns from nearby schools, the company extends goodwill further into its own community while creating opportunities for success. College recruitment is another development avenue. As one HR professional told me, larger companies, the Netles and the General Mills of the world, pointedly recruit for diversity on campus; smaller

companies don’t always manage to bring that intent to their efforts. “It’s easy, because you’re always recruiting, every summer, every semester,” I was told. In smaller organizations, today’s street teamer is tomorrow’s marketing director. But the pipeline cannot only be built at the bottom of an organization. Inclusion has to happen at the board level as well. This has a double impact, particularly at young companies, when founders rely heavily on the board for connections to key employees who will set the tone for companies for years to come. In terms of talent recruitment, bringing ethnically diverse board members on board should be seen as a competitive advantage, creating the opportunity to reach new networks of potential employees. I’m going to reach back into the previous sentence for “networks” again, because that word came up repeatedly in my reporting. In an industry in which the people you know are often the best link to investors and jobs, there has been almost no attempt to create a networking component around racial and ethnic diversity. The big Expos and other selling shows tend to have at least one event centered around women and their achievements in the industry, which provides a great space for learning, discussion and most importantly networking. There have not, however, been any kind of organized meetups for minorities in the business, and the connections made at those events are of the utmost importance for creating both opportunity for attendees and feedback for the industry. “It’s a learning tool to move things to the next level,” Lindsay Greene, the Chia Company’s director of sales operations, told me. “A happy hour is where there’s a start, and broader groups are where there’s a stepping stone. Let’s get everyone in a room who cares and start to have a conversation that way. That’s the best way to figure out what next steps would make sense.” Those kinds of events are also where interested employees meet to define the ladders of opportunity that exist within organizations, and new ideas flourish. The older, deeper companies in the industry should also set an example: established natural food and beverage companies like White Wave, Hain, and Boulder


Brands; retailers and distributors like Whole Foods, UNFI, KeHE, Trader Joe’s and Sprouts; even the large traditional strategics that are playing in the space, like General Mills, Coke, Pepsi, and Snyders/Lance need to demonstrate that they are committed to incubating talent and for creating networks that will allow minority employees advancement opportunities. I know it won’t happen overnight. Even compared to the third set of strategics, the first two sets of companies are new and young and still finding their place within the establishment; many still have their founders in leadership roles; some still face uncertain futures. But that only means there is greater opportunity to more quickly broaden the long-term set of priorities that the industry represents. Look at Starbucks’ leadership role: despite stumbles with its “Race Together” initiative, the company is following through, building in minority neighborhoods and creating a coalition that will find ways to hire 100,000 unemployed 16 to 24-year-old “opportunity youth” in the years to come. Creating a development path for a skilled, diverse executive class will also help to inject diversity on the entrepreneurial side. A significant fraction of startup founders are big company “refugees.” But I’d like those big companies to go further: their incubation shops can take a second look at those entrepreneurial businesses that are being run by representatives of underserved communities and think about the overall impact that funding might have. True, entrepreneurship is a tough road, but at the same time, it creates wealth and opportunity: the ability to fund the risk inherent in entrepreneurial enterprises is one of the biggest differences between communities of privilege and the traditionally underserved black and Hispanic communities. Until that changes, the ability to extend entrepreneurial enterprises beyond the limits of underserved areas will remain a hard one. As one executive told me, there’s an equal amount of quality ideas in every community – but network access is the dividing line. We need to step over that line. I’ve looked askance at Whole Foods a couple of times during these columns,

not because they’re villains, but because in many ways they are the most visible symbol of the natural food and beverage industry in the larger world. It’s in the name of fairness that I point to the Local Producer Loan Program as one of the ways that the company is bridging the dividing line. I’d also like to point to their Whole Cities program as a way to bring about change within food deserts, and to their building in Detroit, on 125th Street in Harlem, and in the Englewood neighborhood in Chicago. Still, more retailers need to cross over. I’d also like to see more willingness from buyers and distributors across the spectrum to nurture, in a commercial way, those entrepreneurs from black and Hispanic communities who may not come in with the same knowledge that comes from operating within an established network. Take the time to educate on how products and execution can be improved, don’t just pass them over. There are gems out there. Now we’re in the home stretch, although I hope we aren’t about to conclude the discussion. Just as I encourage you to extend your conception of what a successful business can be to include this societal issue as part of the discussion, so too would I encourage you to extend my thinking as well, so that I can better understand your own methods and motivations. To that end I will be offering space in future columns to more ideas. Change is hard, especially when you’re growing fast in one direction. But as revenues grow the industry broadens. Natural and organic products now get more of their revenue from conventional retailers than they do from specialty and natural stores: that’s a signal that the values that the industry promotes are capable of changing long-entrenched consumer behaviors. It’s my hope that it’s also capable of changing longentrenched societal behaviors as well. I believe that the social edge carried by so many brands, retailers and investors into this arena is indicative of how powerful the high ground can be as a point of difference. But it’s one thing to plant a flag in that ground; as we have seen recently, it’s more important than ever that it be a flag that waves for everyone.

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Publisher’s Toast

MAGAZINE

SKUd Reality

By Barry Nathanson

www.bevnet.com/magazine Barry J. Nathanson PUBLISHER bnathanson@bevnet.com

Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com

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Neil Martinez-Belkin STAFF WRITER nmartinezbelkin@bevnet.com

Jon Landis STAFF WRITER jlandis@bevnet.com

Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com

David Eisenberg BREWBOUND ASSISTANT EDITOR deisenberg@bevnet.com

SALES John McKenna DIRECTOR OF SALES jmckenna@bevnet.com

Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com

John Fischer ACCOUNT SPECIALIST jfischer@bevnet.com

Jacqui Brugliera SALES & MARKETING ADMIN jbrugliera@bevnet.com

ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR

I was recently fortunate enough to spend an enjoyable time at the Fancy Food Show at the Jacob Javits Center in my home town. I couldn’t beat the commute, as it’s on my side of Manhattan. I always enjoy the show, if only for the extraordinary culinary delights that dot every aisle. The creativity, the selection, and the sublime taste assortments are unmatched by any other show I attend. While I was surprised that there seemed to be fewer beverage offerings than in previous years, the variety and quantity was still vast. There has been a tremendous crossover of products going into channels that they never occupied before. It’s fair game for marketers to reach into various channels to sell their wares into now. It was great to see so many friends exhibiting to show their latest creations. Everyone wanted to show me the latest additions to their portfolios. The mass of flavors and sell sheets brought me to a question: Just how many SKUs should you carry? Not can you carry, but should you? In the old days, the strategy was occupation by mass proliferation. I vividly remember when Snapple, followed by Arizona, Mystic, and dozens of other companies had mind-boggling flotillas of SKUs and facings in the store. There were shelves of Snapple products garnering rows and rows of space. The average seemed like 30

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facings. There weren’t so many companies in the game, so they could be accommodated. Now it’s a different story. With the variety of new brands and the desire for placement, the competition for space is fierce. The big guys still control the shelves in most retail situations, so the little guys have to fight for the limited amount to real estate they can get. That being the case, I don’t understand why so many little companies are coming out with more than six SKUs. They will not get that many facings. That’s just not realistic. When I meet with new brands, I always try to put a sense of reality into their planning. For the most part, it’s hard to to garner more than four facings on the shelves. As terrific as these brands are, it won’t grant you any more property. Choose wisely in your selection. Rotation is important; by tracking your best performers, you’ll be able to figure out the right lineup. It’s okay to have more than four sku’s as your creativity should know no bounds, but accept retailer limitations. Maybe your newer varities will be rolled into the planogram, but it’s usually at the expense of your present SKUs. Management of your brands, their production, warehousing, and promotion should be a reflection of how much space you can receive. Plan accordingly.

Aaron Willette SENIOR DESIGNER BEVNET.COM, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com

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Bevscape The latest news on the brands you sell

CAITOL HILL Unity, At Last, On Craft Bill After years of debate over how to best reduce the federal excise tax rate on brewers, two of the beer industry’s leading organizations — the Brewers Association and the Beer Institute — have finally come together in support of a single bill. At a press conference hosted at Hopworks Urban Brewery in Portland, Ore. in June, Sen. Ron Wyden (D-OR) addressed industry and media members and unveiled the Craft Beverage Modernization and Tax Reform Act, a comprehensive tax reform bill aimed at modernizing “outdated regulations” imposed on craft brewers and other alcoholic beverage manufacturers. The new legislation, which eases small producer regulations and slashes excise taxes for brewers, cidermakers, distillers and winemakers, combines aspects of previous bills backed by groups in all four beverage alcohol categories. For years, the BA and the BI have disagreed on the best way to reduce federal excise taxes on brewers and pushed behind separate pieces of legislation — the Small BREW Act and the Fair BEER Act. Elements of both bills are now included in the Craft Modernization Act. As written, the federal excise tax rate on a brewer’s first 60,000 barrels (annually) would be cut in half, from $7 per barrel to $3.50. That reduced rate would extend to all breweries producing less than 2 million barrels annually. The bill also allows for any domestic brewery that produces in excess of 2 million barrels to pay a decreased $16 per barrel rate on its first 6 million barrels, down from $18. Importers would pay $16 on their first 6 million barrels and $18 for every subsequent barrel. BI president Jim McGreevy told Brebwound that his organization fully supports Sen. Wyden’s bill. The BA, however, despite being “100 percent” in support 10 JULY-AUGUST 2015 BEVNET MAGAZINE

Senator Ron Wyden (D-OR)

of the new bill, said it would continue to support the Small BREW Act, which it has championed (in various forms) over the last five years. That bill seeks to slash the federal excise tax rates, but only for brewers producing less than 6 million barrels. The Fair BEER Act, however, extends cuts to large domestic brewers and importers. “This is uncharted territory for us,” BA chief Bob Pease told Brewbound. “We are absolutely in support of the Wyden bill, but I think you could support both pieces of legislation at the same time.”

Nevertheless, Pease said the organization’s “active engagement” will be more geared towards the Craft Modernization Act and that it would be working more closely with the BI to rally support from Congress. And while each group issued separate press statements announcing the new bill today, Pease said the BA will look to jointly develop future press communications with the BI going forward. Both Pease and McGreevy agreed that Sen. Wyden was the catalyst who brought all industry stakeholders together to offer their support of a unified bill. “I think the BA has pretty consistently maintained that we would be open to compromise but it would need to be driven by one of our legislative champions,” Pease said. “We started to hear more consistently that members (of Congress) wanted to see one bill. Now we can go back to them and say ‘hey, we heard you, we got together and hopefully we are giving you what you want.” So what’s at stake? Industry figureheads on both sides have argued that cutting taxes would enable companies to create jobs and reinvest in their businesses. The BA has claimed that the Small BREW Act alone would cost approximately $64 million, with all tax savings retained in America, while the Fair BEER Act on its own would cost $150 million, sending $59 million of that overseas. It’s still unclear how much the Craft Modernization Act will cost, though it is currently being reviewed by the Joint Committee on Taxation, Pease said. “It will be more expensive than Fair BEER and Small BREW, but industry coalition will offset those costs,” he said. Hopworks owner Christian Ettinger said his company will produce 16,000 barrels of beer in 2015 and the proposed excise tax reductions would mean an additional $56,000 in annual savings. Ettinger said he would likely reinvest that money into additional fermentation tanks, which would enable to him to add 4,000 more barrels of capacity and hire three new employees. “This really helps the vast majority of craft business be a little more competitive,” he said. “I think it is okay to give the small brewer a little bit of a competitive advantage. I would much rather spend that hard earned money on my family business then give it to the federal government.”


REGULATION TTB Label “Dictator” Retires Kent Battle Martin has been called many things throughout his time as the Alcohol and Tobacco Tax and Trade Bureau’s Malt Beverage Labeling Specialist. A 2014 Daily Beast profile described Battle as the “beer bottle dictator,” characterizing him as the “tyrant,” and “pedantic pain in the ass” that has approved every beer label design in the U.S. for the better part of a decade. Since joining TTB in October 2004, Battle has single-handedly reviewed every malt beverage label application ever submitted. But on May 28, that came to an end. The TTB has formally announced Battle’s retirement from the U.S. Treasury, which is tasked with monitoring and enforcing compliance for the expansive beverage alcoholic category. “Battle’s departure marks the end of an era at TTB,” a statement read. The end of an era indeed — Battle processed over 60,000 malt beverage

labels in 2013 and 2014 alone. Since just last October, he had already reviewed over 25,000 labels. A polarizing figure in craft beer circles, most brewers had somewhat of a love/ hate relationship with the man. In the Daily Beast piece, Scott Newman-Bale, a partner at Michigan’s Shorts Brewing, was quoted as saying “I’ve never seen anyone working as hard as him.” His reputation for being an eccentric and, at times, awkward figure at the

controls of a multi-billion dollar industry has practically taken on a life of its own. He was known for approving labels in the middle of the night and rejecting labels for including nuanced design elements like googly eyes on a Santa or a hamburger, which, according to Battle, implied there were meat additives in the beer. At trade shows, brewers have routinely traded whispers about their run-ins with the label czar, and how he could make or break the production of a beer with the single stroke of a pen. But don’t tell TTB copywriters that. “He was also a very popular person at many beer industry conferences and trade shows over the years, providing advice, presenting seminars, and even processing people’s malt beverage label applications on the spot,” the release stated. Also, according to the announcement, Michael Webster will now the lead TTB’s malt beverage labeling efforts.

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Bevscape LEGAL Arty Water Discontinued After J-Lo Run-In While the concept of an artichoke-infused water might send a few folks running for the hills, the presentation and positioning of Arty Water, which launched in early 2014, compelled some to take a closer look. With a unique formulation and winsome package, Arty Water has over the past year attracted a heap of media attention from trade and mainstream media outlets and found itself as a poster child for the new wave of nutritious, plantbased waters coming to market. Despite significant interest in the brand, however, Arty Water has been discontinued. According to co-founder Kevin Kian, Arty Water was doomed by “incompetent leadership and lack of direction” and the company behind the brand is now dissolved. Kian did not elaborate nor offer specifics on the factors that led to Arty Water’s demise, but did say that because of the dissolution, “officer positions within our company were terminated,” including that of CEO Dr. Howard Ketelson and COO Yen Tran, each of whom are also co-founders of the brand. “We were all shareholders and collectively decided to dissolve ARTY as both Howard and Yen are full time employees elsewhere and could not jeopardize being terminated by their employer,” Kian said. “They are no longer involved in the beverage industry.” In a call with BevNET, Ketelson said that the company is still in the process of dissolution, and stated that, along with his own personal family obligations, Arty Water required a time and financial commitment that could not be met by its co-founders. Ketelson said that he wished his former partners well and hoped for their success. Ketelson currently works for Alcon, a developer of eye care products, and has been with the company since September, 2000. Oddly, his LinkedIn page offers no mention of Arty Water listed as part of his background or career experience. Tran also works at Alcon and, according to his LinkedIn page, has held several positions with the company since August,

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2011. Like Ketelson, Tran lists no connection with Arty Water. For fans of the artichoke water brand, all is not lost. Kian is behind the development of a new company called Botanic Water, which markets a line of plant-based water products, one of which is — you guessed it — infused with artichoke extract. Botanic Water products are organic, sugar-free, caffeine-free and zero-calorie, and the line also features a jasmine water, ginger water and rose water. Botanic Water’s website describes the formulation of the products as the result of an “innovative patent-pending process which harnesses the powerful antioxidant and nutrient properties found abundantly in plants.” Kian believes that the brand is differentiated from competing products in that Botanic waters are “plant-based and not flavored or essence waters like most of the

products that you see in the market today.” Botanic Water will be produced in a company-owned facility in Southern California, Kian said, who noted that in addition to the new production plant, “we also recruited a talented team of industry veterans to help our company grow.” Things started to fall apart for Arty Water in January, when the parent company of BodyLab, a health and fitness brand endorsed by actor and musician Jennifer Lopez, filed a lawsuit in U.S. District Court of Nevada, alleging that Arty Water had engaged in a “brazen theft of Plaintiff’s intellectual property.” Fitco, which operates BodyLab, described as an “innovative, researchbased line of health and fitness formulas designed specifically for a woman’s body,” claims that Arty Water “stole Plaintiff’s intellectual property in order to drive traffic to its Website and increase its sales.” At the heart of the lawsuit is story titled “Artichoke Your Way Into Smaller Jeans” that was posted on Arty Water’s website on Nov. 19, 2014, according to the filing. The story had previously appeared on BodyLab’s website, and was accompanied by images of Lopez on the Arty Water site, implying an endorsement, according to Fitco. Tran said that the use of BodyLab trademarks was the fault of a “novice web designer” employed by the company. Referring to the “Artichoke Your Way Into Smaller Jeans” story posted on the Arty Water website, Tran said that “we mistakenly used it to help with the education of artichokes.” He noted that Fitco initially sent Arty Water a cease and desist letter before seeking a trial by jury. Both Kian and Ketelson did say that the lawsuit filed against the company was not the reason that Arty Water shut down. Instead, Kian described it as “a distraction,” and one that “did not have any lasting impact” on the company. He also said that “we have already agreed on a settlement amount and the case has been resolved,” specifically in May.


MONEY Big Investment in Blue Bottle Third-wave coffee darling Blue Bottle Coffee recently completed a funding round that netted the company $70 million, according to The Financial Times. The news comes a few days after it was revealed that Blue Bottle secured a lease for a large warehouse in Bushwick, Brooklyn which the Oakland, Calif.-based company will use as a coffee roastery, cafe and bakery. Known for its small, artisanal cafes and pour-over brewing method, Blue Bottle has rapidly emerged as a player in the thriving market for high-end coffee. The company operates cafes in the Bay Area, Los Angeles, New York and Tokyo, and the new funding, which was led by Fidelity Investments, will support further expansion of its retail stores. “I think people like Fidelity see that there’s a great opportunity, in the same way Chipotle and Shake Shack have come from nothing, to do something better with coffee and baked goods,” Bryan Meehan, Blue Bottle’s executive chairman, told The Financial Times. Blue Bottle had previously raised $46 million in two funding rounds and has a number of well-known backers in its corner, including U2’s Bono and actor Jared Leto. The company has not only made internal investments toward growth; two months ago it purchased Tartine Bakery, a San Francisco-based company that will have its first retail location in New York next year as part of Blue Bottle’s new multi-use space in Bushwick. While Blue Bottle has made waves on-premise, its foray into packaged coffee drinks has been quite smaller than that of rival Stumptown. Last year, Blue Bottle, in a partnership with dairy producer Clover Farms, launched a New Orleans-style iced coffee product. Packaged in a 10.66 oz. carton, the milk-heavy product is USDA certified organic and formulated with chicory and 19 grams of sugar. The beverage is currently available at select Whole Foods stores in California, Nevada, Arizona, Connecticut, New Jersey and New York.

A-B InBev Invests South of the Border Anheuser-Busch InBev subsidiary Grupo Modelo said it will invest approximately $328 million – or roughly 5 billion pesos – to construct a new brewery and can production plant in Yucatán, Mexico. The company first detailed plans to expand in January, at the time saying it would spend $146.8 million to construct a new brewery in Yucatán’s Hunucmá municipality. The new brewery, Reuters had reported, would enable the company to increase production capacity by over 8 percent. Grupo Modelo CEO Ricardo Tadeu then revealed the company’s plans to spend an additional $182.1 million to build out the canning facility. The plant, according to the Wall Street Journal, will be capable of producing 1 billion cans per year and enable the company to halt importing cans and begin exporting them. Construction on the two plants is slated to begin in the second half of this year, Tadeu reportedly said at the event. Once complete, Grupo Modelo will own and operated eight breweries in Mexico. A-B InBev’s revenues increased 8.1 percent in Mexico during the first quarter of 2015, according to its quarterly earnings report. Volume was up 2.1 percent, while revenue per hectoliter increased 5.9 percent. Worldwide, Corona volume was up 2.7 percent, driven by growth not only in Mexico, but Canada, Australia, and Italy. In April, Constellation Brands — which owns the import rights to the Grupo Modelo portfolio in the U.S. — also announced a net sales increase of 12 percent for its beer portfolio during fiscal 2015. In addition to Corona, Grupo Modelo manufactures Pacifico, Victoria, Tropical, Modelo, Montejo, as well as select brands from A-B’s portfolio, according to its website.

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Bevscape EXECUTIVE MOVES MacCombie Leaves Runa

Dan MacCombie, the co-founder of Runa, is moving on from the guayusa-based beverage company. “After six and a half years with Runa, and knowing I’m turning 30 in two weeks, I’ve literally spent my entire adulthood building this amazing company,” he told BevNET. “I’m incredibly proud of what we’ve built.” MacCombie said he’d remain on the company’s board. For the rest of the year, he added, he will continue in “something between a part-time and advisory role,” for a day or two a month, but he plans to travel and figure out new ways to follow a passion for “reimagining the connections between communities and ecosystems.” His departure — planned and amicable, he said — means an end, at least on a day-to-day level, of a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes. A slightly less visible figure than partner Tyler Gage, the Cleveland native MacCombie shouldered much of the sales and execution role for the two-man crew. Graduating from Brown, the pair settled in Brooklyn, where they quickly joined and contributed to a growing entrepreneurial food and beverage scene. The growth of the company meant harder challenges for the pair, particularly when it came to managing a harder-to-organize DSD system. Recently, investor MetaBrand Capital installed an interim president, Sambazon veteran Richard Matusow. His 90day contract over, it is not yet clear if Matusow will continue in a permanent role, but the company has begun working to bring in a senior-level sales executive to replace MacCombie. MacCombie, meanwhile, made it clear he still backs the company but is excited to move on, allowing he had recently booked tickets for Estonia. “I’m not quite sure what the next adventure is but I’m looking forward to what it has in store.” 14 JULY-AUGUST 2015 BEVNET MAGAZINE

INFRASTRUCTURE Spindrift Shifts Headquarters Spindrift, a soda and seltzer brand devoted to the use of fresh squeezed ingredients, is breaking ground on a new facility located in Waltham, Mass. The upcoming 2,000 sq. ft. space is slated to be up and running later this summer, and will serve as the company’s “innovation center,” according to Spindrift founder Bill Creelman. In a call to BevNET, Creelman said the impetus behind the new facility came out of a desire to pursue the use of more exotic ingredients in Spindrift products. “We started out with citrus-based sodas – lemons, oranges, grapefruits – but as we started to look at ingredients like freshlysqueezed ginger and cucumber, we discovered there was really no established supply chain and no authorities on the subject,” Creelman said. “We realized we were going to have to pursue the use of these ingredients ourselves.” The new center will staff a full-time research and development specialist responsible for conducting analysis on the properties of ingredients and how they can be incorporated into shelf-stable beverage products. It will also serve as a production facility, where new beverages can be developed prior to commercial scale. Creelman expressed an interested in working with herbs like mint as well as the possibility of formulating traditional sodas like root beer and cola with fresh ingredients.

“With the migration from traditional carbonated soft drinks, it’s such an exciting time in the category,” Creelman added. “And this is our way of acknowledging that and advancing our position within it.” The announcement of the new innovation center comes a year after Spindrift secured $2 million in financing from venture capital firm Prolog Ventures. At the time Prolog Ventures Managing Director Ilya Nykin said “we love the innovation that Spindrift has brought to the carbonated beverage space. Bill Creelman has created a unique brand with strong sell through – we look forward to the partnership.”


ORGANIZATIONS Kevita Chases Truth-in-Labeling Probiotic beverage brand KeVita has pledged to fund the development of a Truth-InLabeling Initiative for the kombucha industry, with KeVita co-founder and CEO Bill Moses writing “We believe it is incumbent on the industry to proactively self regulate and communicate for the benefit of consumers, retailers, and all the producers.” The proposed initiative will seek to to put forth an accredited certification process for brands across the kombucha category to be accurately identified as non-alcohol or alcohol products. KeVita’s announcement arrives after issues surrounding the alcohol levels in the fermented effervescent beverage have resurfaced in recent months.

Moses furthered discussed the new initiative in a call to BevNET, calling a March 27 reminder from the Alcohol and Tobacco Tax and Trade Bureau the “tipping point” for KeVita to become actively involved and take a leadership role in addressing the issue. That reminder, featured in the TTB’s weekly newsletter, read as follows: “In the past, our tests of kombucha in the marketplace revealed that many of these products contained at least 0.5 percent alcohol by volume. These products are alcohol beverages are are subject to TTB regulation. Regardless of the alcohol content of the finished beverage when it leaves the manufacturing facility, when kombucha contains 0.5 percent alcohol or more by volume at any time, it must be produced on qualified premises subject to TTB regulation.” In May, California’s Department of Alcoholic Beverage Control added to the pressure when it raided an event hosted by new age religion Full Circle, seizing two kegs of kombucha and issuing a citation for selling alcohol without a permit. The TTB also now requires all kombucha producers to obtain a Brewers license. Moses said KeVita would contribute “up to $100,000” to fund the Truth-In-Labeling initiative, which will go towards the development and implementation of third-party product testing protocols. Additionally, Kevita revealed a “Verified Non-Alcoholic” emblem that it will begin displaying on all its kombucha products. That verification will be conducted by a TTB-accredited laboratory using off-the-shelf samples, according to the press release. Reached by phone, GT Dave, founder of category leader GT’s Kombucha, echoed a similar sentiment to that expressed by Moses. “Every industry faces challenges that are unique to its trade and one of the most fundamental ways to ensure success in that industry is to be proactive in addressing those challenges,” Dave said. KeVita’s certainly not the only one taking action to address the ongoing issues. In April, kombucha trade association Kombucha Brewers International published a new set of testing protocols to measure kombucha’s alcohol levels for compliance testing. Meanwhile, a set of off-the-shelf tests that the American Herbal Products Association had made to test alcohol levels of kombucha brands remains with AHPA, and has not yet been released. BEVNET MAGAZINE JULY-AUGUST 2015 INGR-5385_K6_3P_Bev_CstOpt_v1a.indd 1

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New Products The newest options for cooler and shelf

CSD PepsiCo has launched Pepsi Limon, a new flavored cola made with authentic lime juice. Inspired by the preferences of Hispanic consumers, Pepsi Limon is now available in 20 oz. and 2L bottles in select markets, including California, Arizona, New Mexico, Texas and Chicago. Prices vary by market. For more information, please call PepsiCo at (914) 253-2408.

Functional Drinks Temple Turmeric, producer of turmeric-based beverages, has launched a brand extension called Super Lights. The products contain 7g of the brand’s proprietary Hawaiian Oana Turmeric and 40 calories per 12 oz. bottle. Super Lights are available in three flavors – Hibiscus Berry-Ade, Lemon Ginger-Ade and Strawberry Lemon-Ade. The beverages are organic, highpressure processed, and Non-GMO Project Verified. Available at Fred Meyer, Kroger and Ralphs stores, the products have a suggested retail price of $3.99. For more information, please call Temple Turmeric at (347) 460-0348. Steuben Foods’ new Elmhurst Naturals brand is set to launch its first product: Banana Water. Formulated with all-natural banana juice concentrate, each 12 oz. bottle of Banana Water contains the potassium equivalent of up to two bananas. It will be available at retail grocery in three flavors: Original, Passion Fruit and Mango. The beverage has a suggested retail price of $1.99-2.49. For more information, please call Steuben Foods at (716) 655-4000. Osprey Organics Maple Water is now available for sale to retailers and foodservice operators in North America. Packaged aseptically in 1 L Tetra Pak cartons, Osprey Organics Maple Water is harvested from maple forests in Osprey Township, Ontario. The maple water contains over 46 nutrients including a variety of vitamins, potassium, calcium, magnesium, amino acids,

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antioxidants and large organic molecules that have potential health benefits. It contains 25 calories per 250 mL serving. For more information, please call Osprey Organics at (519) 922-3232.

Water Perrier L’Orange is the latest addition to Perrier’s line of sparkling water with natural flavors. The product is infused with lemon and orange flavor, and is natural and sugar-free with zero calories. All of the varieties in the line are available in slim 250 mL cans and .5 L PET bottles. Prices vary by market. For more information, please call Nestlé Waters North America at (203) 531-4100. Icebox Water has launched a 4-pack of 500 mL cartons. The products are available for purchase throughout North America at major retailers, including such as Whole Foods, Mother’s Market, Albertson’s and Gristedes. Prices vary by market. For more information, please call Icebox Water at (800) 376-4006.

Coffee Folgers Iced Cafe Coffee Drink Concentrates are designed to offer a customizable iced coffee experience. Packaged in 1.62 oz. squeeze bottles, the concentrates are available in four flavors – Original Latte, Vanilla Latte, Caramel Macchiato and Hazelnut Latte. The products are available in the coffee aisle in grocery stores nationwide, with a suggested retail price of $4.99. For more information, please call The J.M. Smucker Company at (330) 682-3000.

Sparkling Drinks Ficodindia e Arancia is the newest flavor variety in San Pellegrino’s line of sparkling citrus-based fruit beverages. Available at Whole Foods Markets nationwide, the new beverage is infused with prickly pear and orange flavors, and has a hint of tartness. Produced in Southern Italy, San Pellegrino Sparkling Fruit Beverages are made with juice from premium select Italian fruits and packaged in 12 oz. cans. Prices vary by market. For more information, please call San Pellegrino USA at (212) 888-3328. Original New York Seltzer is back on shelves after a 20-year hiatus. Crafted with the original


New Products recipes, signature glass bottles and labels, the beverages contain no preservatives, colors or artificial components. The drinks are available at major retailers, shops and eateries across the country. The seltzers come in six flavor varieties: Peach, Black Cherry, Raspberry, Lemon & Lime, Root Beer and Vanilla Cream. For more information, please call New York Seltzer at (323) 500-0757.

Mixers come in two varieties, Jala-Greeño and Watermelon Berry, and are designed to be blended with 1.5 oz. of alcohol. Packaged in 60 oz. bottles, Jala-Greeño retails for $29 and Watermelon Berry is priced at $26. Each bottle makes 15 cocktails. For more information, please call Project Juice at (844) 775-8423.

Energy Drinks

The Wine Group has introduced a new can package for its flip flop wine brand. The line of slim 250 mL cans will feature four wines: Chardonnay, Pinot Grigio, Fizzy Sangria and Fizzy Crisp White. Each can contains the equivalent of two (4.2 oz.) glasses of wine. The cans come in 4-packs and have a suggested retail price of $11.99. They are currently available nationwide. For more information, please call The Wine Group at (925) 456-2500.

PepsiCo has launched four new flavor varieties for its AMP Energy line. The new products include Strawberry Limeade, Passion Fruit, Blueberry White Grape ZERO and Watermelon ZERO. The drinks are formulated with caffeine and B-Vitamins and available nationwide. Prices vary by market. For more information, please call PepsiCo at (914) 253-3174. Bawls Acquisition LLC has extended its CRUNK!!! Energy line with a new TropicalBlast flavor variety. The new product is made with natural juices and fruit flavors, including real passion fruit juice and offers a long lasting energy boost from herbs and botanicals, according to the manufacturer. The beverage is available in the brand’s newly designed 16 oz. can. Bawls has also introduced a new 16 oz. can package for its Bawls Guarana Mandarin Orange variety. Both products are available at select retail and convenience stores. Prices vary by market. For more information, please call Bawls Acquisition at (888) 731-9708. Realtree Outdoor Energy, a line of energy drinks designed for outdoor enthusiasts, has introduced two new varieties: Emerald Ice, a lemon-lime flavor and Bush Master, which has flavors of cola, cherry and grape. The drinks come in 16 oz. cans with different camouflage patterns for each flavor variation, and include the Realtree logo. The products are currently available in 35 states across the U.S. at convenience and other retail stores, and retail for $1.99-2.49. For more information, please call J&M Concepts LLC at (615) 815-1978.

Mixers Project Juice, which produces a range of organic, cold-pressed, high pressure processed juices, has launched a new line of mixers. Project Juice 18 JULY-AUGUST 2015 BEVNET MAGAZINE

Wine

Don Sebastiani & Sons has launched Custard, a Sonoma Valley Chardonnay sourced from the Sebastiani family’s Watmaugh Ranch vineyard. A majority of the grapes used to create the wine are Chardonnay Hyde Clone, known for its “hens and chicks,” grape bunches that contain berries of different sizes and levels of maturity, producing strong aromatics and more concentrated flavors. The wine is the newest addition to the company’s New House Vintners Portfolio and sold throughout the U.S. with a focus on specialty retail and fine wine shops, as well as select restaurants. It retails for $21.99. For more information, please call Don Sebastiani & Sons at (707) 933-1704. Sonoma-Cutrer has released a Sauvignon Blanc as its third offering in the Winemaker’s Release Series. Four unique Russian River Valley vineyard sites were chosen to produce the fruit for this wine, which was partially oak barrel-fermented. The wine was crafted in a bright and vibrant style that showcases aromas of passionfruit, lychee, lime and white peach with overtones of wet stone minerality, according to the winery. It is offered in select U.S. markets for a suggested retail price of $24.99 for a 750 mL bottle. For more information, please call Brown-Forman at (502) 774-6949. Insurrection is a new wine crafted by veteran Australian winemaker Steve Roden. Using Cabernet Sauvignon and Shiraz grapes sourced from cool climate vineyards in two regions


in South Eastern Australia, Padthaway and Langhorne Creek, the wine is aged in French and American oak for nine months. It is 15.5 percent ABV and retails for $17 nationally. For more information, please call Calhoun & Company Communications at (415) 346-2929. Rías Baixas is located in the lush coastal region of Galicia, known as “Green Spain,” where cool ocean breezes flow through sun-spotted vineyards. With its maritime climate and granite soil, several Rías Baixas winemakers have crafted 2013 vintages of Albariño wines that evoke citrus, apple, and melon flavors and a zesty minerality. They include the 2013 Namorío Albariño Valdamor SA Winery and retails for $16.00 per 750 mL bottle; the 2013 Baladiña Albariño from Lagar de Besada Winery, which retails for $15/750 mL; the 2013 Xion Albariño from Attis Bodegas Winery, which retails for $13.99/750 mL; and the 2014 Laxas Albariño from Bodegas as Laxas Winery, which retails for $18/750 mL. For more information, please call Cornerstone Communications at (212) 605-0370. Barton & Guestier, a French producer of premium wines, has launched La Villa Barton Côtes de Provence AOC, an estate-bottled rosé. Sourced from the region around St. Tropez the wine is a characteristic blend of Grenache (45 percent), Syrah (35 percent), Cinsault (25 percent). It exhibits the classic salmon rose petal color the appellation is famous for and an aromatic nose revealing fresh fruits and delicate touches of white flowers, according to the producer. The wine’s suggested retail price is $19.99 for a 750 mL bottle and is available nationally. For more information, please call Benson Marketing Group at (707) 254-1167. Terlato Wines has launched Jack’s House, a line of two new wines created in partnership with Jack Nicklaus. Ten percent of each bottle of Jack’s House Wine sold will benefit the new Jack’s House Foundation, a non-profit organization inspired by Jack Nicklaus. The line includes a 2014 Chardonnay and a 2013 Cabernet Sauvignon. The Chardonnay offers fresh stone fruit and green apple flavors with a clean, crisp finish, while the Cabernet displays rich, dark plum fruit, underscored by dark chocolate and subtle coffee notes with a lingering finish, according to the winery. Each has a suggested retail price of $15.99 for a 750 mL bottle. For more information, please call Terlato at (847) 604-8900.

Latitude Beverage Company, founders of 90+ Cellars, has launched Mija Sangria, a bottled sangria made with 100 percent the fruit juice. Crafted without artificial additives or preservatives, the beverage is made with premium dry red wine and all-natural fruit juices. The product is 9.5 percent ABV and distributed along the East Coast and Illinois and has a suggested retail price of $10.99. It is packaged in a 750 mL reusable flip top bottle. For more information, please call Latitude Beverage at (855) 879-8466.

Vodka Craft vodka distillery Twenty2 Vodka has announced the release of a new line of flavored vodkas called “Rested Expressions.” Named for a unique infusing process, each variety contains whole flavor ingredients inside the bottle. The new products include: Black Peppercorn, Organic Lemon & Orange Peel, and Whole Bean Coffee. Available in Maine and other states in the Northeast, the vodkas have a suggested retail price of $29.99 for a 750 mL bottle. For more information, please call Twenty2 Vodka at (207) 974-3055. Luxco has introduced updated packaging and launched three new flavors for its Pearl Vodka brand. The new contemporary look includes a new beveled glass inset bottle, a redesigned label, an embossed metal closure as well as a new neck label intended to more prominently feature the flavor of the product. The brand’s new flavors – Lime Basil, Strawberry Basil and Vanilla Bean – are made with natural flavors. The vodkas are also part of Pearl’s reinvented Party Packs – a 12-pack sampler of the brand’s most popular flavors as well as Pearl Black. The new spirits retail for $12.99 for a 750 mL bottle and are available nationally. For more information, please call Luxco at (314) 772-2626. 21st Century Spirits has partnered with Sony Pictures Television to launch “Heisenberg” Blue Ice Vodka, a limited-edition spirit line inspired by the hit television series Breaking Bad. Blue Ice Vodka is handcrafted in Idaho and made from Russet Potatoes and pristine water sourced from the largest volcanic aquifer in the country. The vodka uses continuous column distillation, combined with a patented fivestage filtration process. It is certified gluten-free and Non-GMO. Heisenberg Blue Ice Vodka is BEVNET MAGAZINE JULY-AUGUST 2015

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New Products available in 750 mL bottles that are labeled with infamous Heisenberg quotes. The products have a suggested retail price of $23.95 for a 750 mL bottle and are available in stores nationwide. For more information, please call 21st Century Spirits at (323) 832-4489.

Whisky/Whiskey WhistlePig Old World is the brand’s newest permanent expression. The distillery blends 12-year-old rye whiskies that are finished in premium European Sauternes, Madeira, and Port wine casks to create the spirit. Produced from a mash of 95 percent rye and 5 percent malted barley, the whiskey is 86 proof and bottled by hand at the WhistlePig Farm. It has a suggested retail price of $117.99 and is available across the U.S. For more information, please call WhistlePig at (802) 897-7700. A Kentucky straight rye whiskey, Michter’s Barrel Strength Rye is bottled at barrel strength rather than the 84.8 proof alcohol level of Michter’s US*1 Single Barrel Rye. The barrel entry proof for the product was 103 proof, a strength that the distiller believes will yield a richer, smoother product than a higher entry proof would. After aging, the barrel proof for the majority of barrels of this first release ranged between 108 proof to 110.8 proof. The single highest proof barrel reached a strength of 113 proof. The release will be available on a limited basis in the U.S. at a suggested retail price of $75 for a 750 mL bottle. For more information, please call Michter’s at (502) 774-2300. Sazerac-owned Barton 1792 Distillery has launched its first new 1792 whiskey expression,1792 Sweet Wheat. Distilled in 2007, the recipe features wheat as the secondary grain, rather than traditional rye. Distilled, aged, and bottled at the Barton 1792 Distillery, the wheated bourbon delivers a markedly distinct flavor profile. Made with a recipe of corn, wheat, and malted barley and a yeast strain specific to the distillery, this new expression was aged for eight years in the warehouses in Bardstown. The spirit was bottled at 91.2 proof. Bottles are expected to hit stores this summer at the suggested retail price of $32.99. For more information, please call the Sazerac Company at (866) 729-3722

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Usquaebach Whisky dates back to the 1800s and now available in the U.S. market in three unique expressions, each having a different price point and consumer palate. Usquaebach “Old Rare” Blended Scotch Whisky (suggested retail price: $120) is packaged in a 750 mL porcelain flagon and created with 41 specially selected single malts (up to 20 years of age each) from the Highlands with 15 percent of highquality grain whisky in the blend. Usquaebach 15-Year Blended Malt (suggested retail price: $80 per 750 mL bottle) is a marriage of the finest Highland single malts, aged carefully for at least 15 years in oak and sherry casks. Usquaebach Reserve Premium Blended Scotch (suggested retail price: $40 per 750 mL bottle) features over 50 percent quality single malts each aged between 16 to 18 years and blended with the premium grain whisky. For more information, please call Colangelo & Partners Public Relations at (646) 624-2885. Venus Spirits has launched a second style of Wayward Whiskey, a rye that has been aged for seven months in ten-gallon casks. The 60 percent rye mash bill is rounded out with organic corn, organic malted barley and organic malted wheat. Crafted from start to finish at Venus Spirits distillery, located just off the coast in Santa Cruz, Calif., it is double-distilled in a hand-pounded copper Alembic still and filled into charred new American oak barrels. This first batch of rye was allowed to rest in ten-gallon casks for seven months, the aggressive aging process enhanced by the exposure to coastal conditions. Wayward Whiskey Rye is available in limited quantities in the Bay Area. It has been bottled at 92 proof, with a suggested retail price of $52 for a 750 mL bottle. For more information, please call Venus Spirits at (831) 427-9673. Luxco has introduced two new variants of Rebel Yell Kentucky Straight Bourbon: Small Batch Rye and American Whiskey. Rebel Yell American Whiskey combines 50 percent of Rebel Yell’s original, Kentucky Straight Bourbon with 50 percent straight rye. The Small Batch Rye’s high grain bill offers a smooth and spicy flavor, according to the distiller. Both spirits are 90 proof and available nationally in a corked 750 mL bottle with screen-printed label graphics. The whiskies retail for $29.99 for a 750 mL bottle. For more information, please call Luxco at (314) 772-2626.


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New Products Castle Brands has introduced Jefferson’s Reserve Groth Cask Finish. The blend features Jefferson’s Reserve bourbon that was aged and fully matured in Kentucky prior to being finished in French oak barrels that once aged wine from Napa Valley winemaker, Groth Vineyards & Winery. In a twin wood aging process, Jefferson’s Reserve bourbon was aged in new charred white oak barrels and was, then, further matured for nine months in recently dumped French Oak casks kept in “hot boxes” that once held Cabernet Sauvignon from Groth. This new finish added a lush fruit flavor, soft, supple texture and sweet vanilla character to the bourbon, according to the distiller. Flavors of black cherry and blackberry blend with the spice of the rye and the toffee notes of the bourbon. Jefferson’s Reserve Groth Cask Finish is 45.1 percent ABV and is available at select venues and retail locations nationwide. It retails for $79.99. For more information, please call Castle Brands at (646) 356-0200. Beam Suntory has released the third batch in the 2015 limited-edition collection for Booker’s Bourbon. Batch 2015-03 features a custom label celebrating founding distiller Booker Noe’s favorite part of the rackhouse and choice cut of meat, “The Center Cut.” Booker liked to age his namesake barrels in the center of the rackhouse – the 5th floor – to achieve the robust flavor that Booker’s Bourbon is known for. This is where the temperature, humidity and sunlight combine to produce perfect aging conditions, according to the distiller. The 127.2 proof whiskey was aged for 7 years, 2 months and 28 days. It is available nationwide with a suggested retail price of $54.99 per 750 mL bottle. For more information, please call Beam Suntory at (847) 444-7844. Diageo has introduced Crown Royal Northern Harvest Rye, the brand’s first-ever blended rye whisky. The spirit, crafted from 90 percent rye, showcases the richness of the Northern Harvest Rye grains, according to the company. Available at 90 proof, the whisky has a suggested retail price of $29.99 for a 750 mL bottle. Diageo has announced the expansion of the Crown Royal Hand Selected Barrel program, which allows retailers in select markets to purchase an entire barrel of whisky, featuring the distinct Coffey Rye. The single barrel

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liquid is produced from the brand’s Coffey Rye Still, the only known still of its kind in North America, located in Gimli, Manitoba. Crown Royal Hand Selected Barrel is 103 proof and has a suggested retail price of $54.99 for a 750 mL bottle. For more information, please call Diageo at at (646) 223-2016.

Rum Blue Chair Bay Rum has two new flavors: Vanilla Rum and Banana Rum Cream. The brand also has a new 50 mL package option, available in Blue Chair’s Coconut, Coconut Spiced, Vanilla and Banana flavor varieties. The rum is imported from Barbados and bottled by Fishbowl Spirits. The new Vanilla Rum is 26.5 percent ABV, while the Banana Rum Cream 15 percent ABV. Each is sold nationwide and retails for $22 for a 750 mL bottle. For more information, please call Fishbowl Spirits at (615) 329-9902. Spirits connoisseur Zane Lamprey recently launched Monkey Rum, a brand inspired by his travels to more than 60 countries where he has tasted cocktails. The barrel-aged spirit comes in two smooth flavors: Monkey Rum with Toasted Coconut and Monkey Spiced Rum. Both are made with natural flavors and contain less sugar content than traditional flavored rums, according to the distiller. The products are currently available throughout Los Angeles, Miami and New York. The rum is 35 percent is ABV and retails for $31.99 for a 750 mL bottle. For more information, please call 24 Group at (305) 751-5557.

Gin Diageo has released a limited edition expression of Tanqueray. A juniper-forward gin, Tanqueray Bloomsbury is inspired by a recipe created by Charles Tanqueray’s son, Charles Waugh Tanqueray. Featuring prominent notes of Tuscan juniper along with additional botanicals including coriander, angelica, winter savory and cassia bark, the new gin has limited availability at specialty retailers. The bottle pack will also feature a signature and a marque with the initials of Charles Waugh Tanqueray on each label. The spirit has a suggested retail


price of $32.99. For more information, please call Diageo at (203) 229-2100. One Eight Distilling has introduced its first gin to market with the release of Ivy City Gin. The spirit is an American dry gin distilled from locally-sourced grains (63 percent rye, 26 percent corn, and 11 percent malted rye), with forward notes of Juniper and Spicebush, and a subtle bouquet of additional botanicals. The gin is sold participating Washington, D.C. retailers, bars and restaurants. The spirit retails for $37. As part of its ongoing commitment to the Ward 5 community, One Eight Distilling will donate $1 from every bottle sold in Washington D.C. this year to Habitat for Humanity of Washington, D.C. For more information, please call Ivy City Distilling at (202) 636-6638.

Other Spirits IronRoot Republic has launched three new products to its portfolio of craft spirits: Blue

Norther Vodka, Carpenter’s Bluff Moonshine and Texas Drought Gin. Ninety percent of the ingredients used in the spirits are grown within a 60 mile radius of the distillery. IronRoot also mashes, ferments, distills, barrel-ages and bottles onsite at its North Texas facility. Blue Norther Vodka is named after the unique weather pattern that stretches across the Texas sky and created using a non-chill filtration process made from the hand-selected Texas grains. It is an 80 proof vodka with a suggested retail price of $25. Carpenter’s Bluff Moonshine is Texas corn whiskey made from rare heirloom red corn. It is a 90 proof spirit and retails for $25. Texas Drought Gin is made from juniper harvested locally by the distillers and European juniper. Lemongrass and coriander grown by the distillers are also used in the spirit, which is 90 proof. The gin retails for $25. IronRoot products are distributed in Texas. For more information, please call IronRoot at (903) 337-0495 Patrón Spirits has introduced a new addition to its Patrón Citrónge liqueur portfolio.

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New Products $12.99. For more information, please call E. & J. Gallo at (209) 341-5721.

Patrón Citrónge Mango is crafted from Ataulfo mangos from the Mexican states of Nayarit and Chiapas. The spirit has a refreshing mango taste that is smooth and sweet with light citrus notes and a hint of pineapple and peach, according to the company. The corkfinished frosted bottle is available in 375 mL, 750 mL and 1 L sizes and was designed to align with the Patrón Citrónge Orange and Patrón Citrónge Lime liqueur bottles. The spirit has a suggested retail price of $22.99 for a 750 mL bottle. For more information, please call Patron Spirits at (917) 714-8237.

Pisco Porton, LLC has added La Caravedo to the company’s portfolio. Produced by world renowned pisco authority and Pisco Porton Master Distiller Johnny Schuler at Hacienda La Caravedo located in Ica, Peru, the spirit is a pisco puro, which means it is made from only one of the eight grape varietals allowed by Peruvian law to make pisco. La Caravedo is handcrafted from the Quebranta grape, a non-aromatic varietal from the Peruvian coast known for its body and fullness of flavor, according to the distiller. Approximately eight pounds of grapes are used to make each bottle. La Caravedo Pisco is available in key U.S. markets with a suggested retail price of $24.99 for a 750 mL. For more information, please call Savona Communications, (917) 969-1275.

Viniq Ruby, E. & J. Gallo’s newest addition to its collection of shimmery liqueurs, is now available nationwide. The ruby red liqueur is a fusion of premium vodka, Moscato, natural fruit flavors of strawberry, red berry, and orange citrus with the Viniq shimmer. Viniq Ruby can be enjoyed straight, on the rocks, or mixed, according to the producer. It is available in 750 mL bottles for a suggested retail price of $19.99 and 375 mL bottles for

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Sauza Cucumber Chili Tequila is the first flavor variety for the Sauza brand. A blend of Sauza Silver Tequila and natural, gardenfresh cucumber flavor, the spirit is a 70-proof flavored tequila that features a zesty chili finish, according to the distiller. It is now available nationwide for a suggested retail price of $15.99 per 750 mL bottle. For more information, please call Beam Suntory at (847) 444-7657. Midnight Moon Peach is the newest flavor addition to the Midnight Moon brand. Upholding the authentic traditions of moonshine, Midnight Moon hand-packs each jar with sliced, cooked peaches for an authentic rich peach flavor, according to the distiller. Triple-distilled and bottled at 70 proof, the moonshine is sold nationwide and retails for $21.99 per 750 mL glass jar. For more information, please call Piedmont Distillers at (336) 445-0055. Lunazul Tequila has a new, premium package reflective of the brand’s quality and heritage, according to the distiller. With a refreshed bottle, cleaner look, cork closure and blownin elements, the 100 percent agave tequila is available in four varieties: Blanco, Reposado, Añejo and Primero. Blanco and Reposado are available in 1.75 L, 1 L, 750 mL and 50 mL sizes. The Añejo and Primero are only available in the 750 mL size. All are bottled at 40 percent alcohol by volume. For more information, please call Heaven Hill Brands at (502) 413-0219.

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24 JULY-AUGUST 2015 BEVNET MAGAZINE


Channel Check

SPOTLIGHT CATEGORY

Aseptic Juice Drinks SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15

What’s hot & what’s not in stores now

Looks like Calypso is finally starting to level off, but with the summer months finally here it will be interesting to revisit this category and see if the company’s past couple of years of growth have finally slowed. Hubert’s is changing hands in the Coke/ Monster deal. In refrigerated, Simply remains the franchise to beat.

Brand

Dollar Sales

Change vs. year earlier

Minute Maid

$73,897,024

-4.25%

Lipton Brisk

$43,110,632

-8.13%

Calypso

$38,745,128

4.68%

Private Label

$32,889,232

0.46%

V8 Splash

$23,808,116

694.41%

Fuze

$19,976,004

8.66%

Huberts

$15,458,324

-14.05%

Country Time

$15,216,518

7.05%

Santa Cruz Organic

$14,121,722

8.53%

Hawaiian Punch

$6,747,343

31.38%

Ocean Spray

$3,920,225

348.11%

Cabana

$2,848,591

-28.77%

Natures Twist

$2,585,320

154.76%

Honest Kids

$2,492,959

57.56%

$2,151,919

-54.55%

AriZona Golden Bear Sun Fresh

$2,075,502

4.78%

Nantucket Nectars

$2,054,799

0.18%

Langers

$1,587,052

-24.69%

Snapple

$1,487,203

-1.95%

Minute Maid Light

$1,258,522

-21.79%

TOPLINE CATEGORY VOLUME BEER

$32,264,698,567

3.5%

BOTTLED JUICES

$6,933,482,496

1.23%

BOTTLED WATER

$12,741,324,800

6.87%

ENERGY DRINKS

$10,986,426,368

6.97%

DRINK MIXES

$901,332,480

-1.65%

TEA/COFFEE

$4,794,134,528

10.58%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15

26 JULY-AUGUST 2015 BEVNET MAGAZINE


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Channel Check ENERGY DRINKS Brand

HOT! Monster Energy Zero Ultra

Dollar Sales

Change vs. year earlier

Red Bull

$3,833,372,928

7.36%

Monster Energy

$1,400,919,936

10.19%

Monster Energy Zero Ultra

$392,757,664

28.12%

NOS

$384,930,240

27.74%

Java Monster

$335,343,200

13.17%

Monster Rehab

$309,139,200

-8.96%

Rockstar

$299,456,192

0.74%

Monster Energy Lo Carb

$293,440,640

-4.30%

Monster Mega Energy

$245,639,936

0.50%

Monster Energy Absolute Zero

$161,459,040

-18.67%

SOURCE: IRI, a Chicago-based market research NOT! Monster Energy Absoulte Zero firm (@iriworldwide) 52 Weeks through 5/17/15

COFFEE

CAFFEINE

Brand

HOT! Illy Issimo Dollar Sales

Starbucks Frappuccino

$886,852,288

13.63%

Starbucks Doubleshot

$430,407,424

18.63%

Starbucks

$76,115,200

4.22%

Starbucks Frappuccino Light

$26,644,012

2.73%

Starbucks Doubleshot Light

$11,946,253

13.10%

Illy Issimo

$9,137,305

66.81%

Coco Cafe

$7,129,936

16.43%

Rockstar Roasted

$6,771,732

N/A

Private Label

$5,746,772

-17.08%

Nestle Skinny Cow

$5,674,185

N/A

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15

DOMESTIC BEER Brand

Contact Jackson: info@appliedfoods.com Learn more: purcaf.com 28 JULY-AUGUST 2015 BEVNET MAGAZINE

Change vs. year earlier

NOT! Private Label

HOT! Michelob Ultra Light Dollar Sales

Change vs. year earlier

Bud Light

$6,111,281,660

1.1%

Coors Light

$2,367,761,398

-1.8%

Budweiser

$2,120,490,002

-1.5%

Miller Lite

$1,959,279,747

2.1%

Natural Light

$1,087,626,432

-5.4%

Michelob Ultra Light

$957,109,152

13.6%

Busch Light

$838,745,550

0.9%

Busch

$642,713,147

-2.6%

Miller High Life

$466,193,967

-0.4%

Keystone Light

$457,518,077

-6.2%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15

NOT! Keystone Light


ENERGY SHOTS Brand

HOT! Rhino Rush

Dollar Sales

Change vs. year earlier

5 Hour Energy

$1,054,839,040

-2.53%

Stacker 2 Xtra

$17,029,002

-1.08%

Private Label

$10,089,261

-30.10%

Stacker 2

$9,705,062

10.34%

Street King

$8,855,616

44.35%

Tweaker

$8,788,631

26.04%

Stacker 2 6 Hour Power

$7,729,297

-35.75%

Stacker 2 Extreme

$4,899,463

-1.91%

Rhino Rush

$4,568,205

212.72%

Fuel In A Bottle

$3,665,896

24.47%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15

NOT! Stacker 2 6 Hour Power

WATER Brand

HOT! Glaceau Smart Water

Dollar Sales

Change vs. year earlier

Private Label

$2,062,121,984

7.69%

Dasani

$1,015,241,344

6.56%

Aquafina

$958,213,696

8.06%

Nestle Pure Life

$930,862,080

3.59%

Glaceau Smart Water

$698,929,024

22.61%

Poland Spring

$583,556,224

3.39%

Glaceau Vitamin Water

$510,407,712

-3.77%

Deer Park

$424,302,720

2.96%

Ozarka

$349,785,248

8.23%

Fiji

$277,703,040

9.74%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15

NOT! Glaceau Vitamin Water

IMPORT BEER Brand Corona Modelo Especial

HOT! Modelo Especial

Dollar Sales $1,393,339,257 $785,618,951

Change vs. year earlier 7.4% 23.6%

Heineken

$723,203,902

3.8%

Dos Equis XX Lager Especial

$307,546,560

17.7%

Stella Artois

$238,251,105

14.9%

Corona Light

$237,106,073

4.6%

Tecate

$153,853,282

-3.3%

Labatt Blue

$78,384,909

-4.1%

Pacifico

$74,665,023

6.0%

Labatt Blue Light

$73,394,054

1.0%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15

NOT! Labatt Blue

BEVNET MAGAZINE JJULY-AUGUST 2015

29


Gerry’s Insights

Pricing Meditations

By Gerry Khermouch

It’s a moment I come back to often: A few years ago, on a hot summer afternoon, I took a break from work to go pedaling around my Upper West Side neighborhood to satisfy a sudden craving for a bracing ice-cold, big can of AriZona Iced Tea. As I roamed from seamy bodega to corner deli I was shocked to realize I couldn’t find any. It finally dawned on me that in my affluent area, retailers had come to recognize that there’s no need to trade down consumers who walk into their stores willing to pay $2 or more for a single-serve item by distracting with them with a humongous serving of tea at below a buck. Some of the retailers carried a couple of facings of AriZona’s smaller bottles at $1 or so, but I was resolute in my quest and it took me half a dozen stops before I could claim my AriZona big boy. This points to a dilemma at the heart of beverages, particularly in the innovation space. On the one hand you have brands like Honest Tea that have a stated aim to democratize organics. If that’s the objective, then getting its products down to an accessible price point – say, a buck a bottle – would seem to be an eminently worthwhile goal. Don’t know about you, but I see a lot of Honest Tea out there at a buck a bottle these days, and it would be hard to deny those prices are bringing new consumers to organics. That would have to count as a good thing. (The flip side of that is the question asked most pointedly of the new breed of nutritionally rich HPP brands like Suja, Daily Greens and Harmless Harvest: if they’re truly meant to elevate Americans’ nutrition, how is that consistent with a price of $6 or $8 or even $10 per single-serve bottle? So we’re also seeing a race on that side to move prices to more accessible – but still superpremium – price points.) On the other hand, brands that are carefully crafted from, say, Fair Trade, organic teas that are sourced halfway around the world need air to breathe in the form of sustainable margins. Operating on threadbare margins brought about by undue price promotion makes it harder to raise capital, put feet on the street to proselytize for the brand, and build a premium image. Even that master of targeting specific packages at specific prices for specific channels, Nestle Waters North America, seemed to realize soon enough that ren30 JULY-AUGUST 2015 BEVNET MAGAZINE

dering its newly acquired organic iced tea brand, Sweet Leaf, as a 99-cent can sold in convenience stores was a short-sighted, unsustainable way to build the brand. So it’s troubling to me to see the kinds of promotional maneuvering that’s going on in purportedly premium segments, even in retailers like Whole Foods, where deals run the gamut of 3-for-$5’s, 2-for-$4’s, 3-for$4’s and of course 5-for-$5’s and 10-for$10’s. Those frenetic deals first popped up a few years ago as a reaction to the last recession, but they’ve showed no sign of abating. Lots of entrepreneurs, like David Luks, marketer of the Deluxe Honeydrop honey-based beverages, complain that the low pricing is making it impossible for new brands to garner any traction; his reaction, stoked by allies at Whole Foods, was to segue from that beleaguered shelf-stable sector to the richer cold-pressed side. Others have fled the category altogether. Coca-Cola’s Vitaminwater brand offers an instructive case history in how this tends to play out. Even as an independent company, the brand went for its share of price promos as it raced for the scale that would tempt a corporate suitor. But its eventual acquirer took the strategy to new heights, or lows: 10-for-$10 deals and bundling offers with the likes of Powerade that often took the price well below $1. (For a while my newsletter would gleefully track new price lows spotted by readers, until it simply wasn’t funny any more.) That pricing strategy, unfortunately, deflated the enhanced water segment until it became a graveyard. Far more efficacious brands like Jones 24c and Talking Rain Activwater found the atmosphere unsustainable, with consumers automatically defaulting to the low price of Vitaminwater. In effect, Vitaminwater under Coke attained the same position as Capri Sun has kids’ drinks: so blinding in its promotional fervor that it seems to distract shoppers from whatever other purchases they might have been considering. Coke, with its purchasing power and company-owned distribution, likely makes money playing this game, even as it disables would-be rivals. But Vitaminwater has lost its allure as a brand, and even the low prices no longer seem able to stem its declines. Coke’s recent marketing exhortations to “Hydrate the hustle” likely won’t be enough to return that brand to

premium status any time soon. To me, it’s kind of sad to see a vital, captivating brand devolve to commodity status so quickly, and to see the collateral damage it caused for other intriguing brands. The only good news is that by now Vitaminwater may have become so irrelevant that it’s been tempting entrepreneurs to offer new enhanced water brands, on the clear assumption that the elephant is finally out of the room. Ironically, this is the reverse of what’s been happening in the core, mass-consumption beverage sectors, where the major soft drink companies lately have been patting themselves on the back for moving to more affirmative price-maintaining strategies for their core CSDs. In contrast to American brewers, who’ve always had a bias toward taking pricing, CSD makers in recent decades have failed to keep pace with inflation, pursuing a beggar-thy-neighbor promotional strategy that encouraged shoppers to pantry-load until the next grocery flier arrived touting 1-liter bottles for 99 cents or 12-packs of 12-ounce cans for $3. Over the past year, though, they seem to have gotten religion, eking out more dollars by reducing the frequency and depth of these promos and steering consumers to newer packaging configurations that offer them benefits like portion control at the price of a few more cents per ounce. Of course, it remains to be seen how durable these conversion experiences will prove. If I remember game theory correctly, it won’t necessarily take much of a trigger to send them stampeding back in the other direction. Let’s hope, meanwhile, that the advent of the cold-pressed juices and coconut waters, kombuchas and other superpremium entries recalibrates consumers’ price perceptions, much the way Starbucks’ arrival 20 years ago recalibrated what Americans were willing to pay for coffee. And let’s not forget those shrewd retailers, like the ones I visited a few summers ago, who seem to be embracing consumers’ move toward better beverages. They may be less inclined to abet the descent of unique brands into commodity status, and more interested in maintaining their identities as special shopping destinations. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.


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JUNE BREWBOUND SESSION HIGHLIGHTS EVOLVING BUSINESS OF CRAFT BY CHRIS FURNARI & DAVID EISENBERG Giant multinational beer companies are ceding millions of barrels to smaller and more regionally focused craft players. At the same time, thousands of even smaller craft upstarts are getting in on the action as well, disrupting the way nearly every top-ranked beer producer goes to market. Or as First Beverage Group managing partner Townsend Ziebold put it to a crowd of nearly 200 beer industry professionals at the June 11 Brewbound Session business conference in Chicago – the empire has sprung a leak. The familiar narrative of a rapidly evolving beer landscape and Ziebold’s image of the “leaky bucket” served as the backdrop for a jam-packed day of presentations and panel discussions on the state of the current state of the U.S. beer industry. To quote Bob Dylan: The times they are a-changin’. By Ziebold’s calculations, 20 million barrels of beer from Anheuser-Busch and MillerCoors have leaked away to competitors. 24 million barrels of “premium volumes” have migrated to

32 JULY-AUGUST 2015 BEVNET MAGAZINE

the super-premium category and 8 million barrels of beer have left the segment entirely, an amount Ziebold claims was soaked up by wine and spirits companies. With small breweries benefiting from the declines of big domestic beer and a broader consumer movement toward local, authentic and artisanal products, craft has had some serious tailwinds. Those tailwinds will blow the segment to at least 30 percent market share, Ziebold believes, but not before the entire business gets more complex. Throughout the day, the central themes of authenticity and complexity emerged, as knowledgeable industry veterans from A-B InBev, MillerCoors, Boston Beer and Oskar Blues, among others, shared their experience building and scaling brands. Kicking off the day was Scott Whitley, the recently appointed CEO of MillerCoors’ craft and import division, Tenth & Blake. Whitley, who prior to joining Tenth & Blake served as the president of Coors Distributing in Colorado, believes both


TOWNSEND ZIEBOLD MANAGING PARTNER, FIRST BEVERAGE GROUP

wholesalers and brewery owners should consider mass, margin and momentum as their primary criteria for evaluating the performance of an individual brand or a portfolio. In a complex environment, focusing on the “three M’s,” as he called them, will become even more critical as thousands of craft brewers fight for limited space at the taps and on the shelf. “Focus is your friend in a fragmented environment,” Whitley told attendees.

a story because brewers are still, to this day convinced that the only thing that matters is in the bottle,” he said. “Beer isn’t necessarily the story in and of itself, it’s the embodiment of the story,” he added. “We tell people not to judge a book by its cover and yet that is mostly what we are asking our beer and consumers to do every single day.” So he urged craft brewers to consider their own narratives, taking into account how their products are characters, exist in settings, that commit actions. Most brewers, he said, recognize these things but don’t understand how to weave each component together into “a narrative that really matters or resonates with anybody.” Perhaps that’s where an application like Drizly, which enables consumers to order alcohol on their smartphones and have it delivered to their door within 30 minutes, can help. The company, as COO Cory Rellas told audience members, doesn’t touch money and doesn’t touch alcohol. That’s the job of its retail partners. “We don’t take a percentage of sales,” he said. “It’s all about not being a part of that transaction.” Instead, Drizly aims to add value to the space by propagating mobile e-commerce, a digital marketplace that has become entrenched in other industries but has yet to take root in the alcohol category, according to Rellas. It’s a simple enough model, though Rellas sees it adding tremendous value to all three tiers of the industry. “We’re bringing incremental profit, incremental consumers of a kind they wouldn’t get in the store,” he said.

SCOTT WHITLEY

CORY RELLAS

ALAN NEWMAN

ANDY GOELER

CEO, TENTH & BLAKE MILLERCOORS

COO, DRIZLY

PRESIDENT, ALCHEMY & SCIENCE

A-B INBEV’S CEO OF CRAFT

“It’s never been more important to be righteous about your face, your place and your story,” he added. Indeed, having a unique and well-differentiated story is critically important, especially at time when craft breweries are opening at a rate of nearly 1.5 per day. Still, there’s an art to storytelling, according to Michael Kiser, a brand strategist and the founder of Good Beer Hunting, who shared lessons on brand building with attendees. When Kiser became obsessed with beer seven years ago, he was incredibly drawn to how startup craft breweries were presenting themselves as he first encountered their products. One commonality emerged. “I saw the end of a story before I ever saw the beginning of

34 JULY-AUGUST 2015 BEVNET MAGAZINE

Indeed, the app does give beer suppliers a new way to introduce their brands to and engage with a new set of customers. “We know a lot about our consumers,” Rellas said. “For the first time, you can control how your product is merchandised on a digital shelf. For the first time, you have the ability to influence the consumer at the point of sale in a three-tier compliant way.” The opportunity to interface directly with customers is huge for large and small brewers alike, and it’s one of the many reasons so many companies – even large national suppliers like A-B InBev and Boston Beer – are placing a greater emphasis on connecting with drinkers at the local level. Alan Newman, the president of Alchemy & Science – a Boston Beer subsidiary consisting of Angel City Brewing in L.A., Con-


crete Beach Brewing in Miami, Coney Island Brewing in New York and the nationally distributed Traveler Beer brand – said he believes that establishing footholds in local communities brings new beer drinkers into the craft fold. “Each one develops beers that we believe are aimed at the taste profile of that community,” he said. “They are all focused on their individual market and to me, that’s what makes what we are doing really special and really interesting.” So what has Newman learned from setting up shop in such a diverse range of locales? “Neighborhood breweries turn on its neighborhood to good tasting beer,” he said. Visiting a small brewery taproom and learning about the brewing process enables new craft beer drinkers to connect with the brand and with the craft segment as a whole, Newman said. “The goal is always the same,” he said. “How do we find ways of talking to those customers, giving them an experience that will make us special for them, not just so they will appreciate our brand but so that they will appreciate craft beers?” Andy Goeler, A-B InBev’s CEO of Craft, said it has a similar goal and explained that craft acquisitions are helping the company more closely connect with local craft drinkers. “Our goal is to continue to elevate beer as an industry,” he told attendees, calling the company’s interest in craft a “long term play.” Nevertheless, Goeler conceded that taking the “local magic” to new markets is “the hardest thing in the world.” It’s something

WINNER OF STARTUP BREWERY CHALLENGE 4 JACK ROUSE – CO-FOUNDER, BRAXTON BREWING (FAR RIGHT)

he experienced first hand when the company rolled its Goose Island brand out nationwide in 2012. “You really have to figure out how to connect and connect long term,” he said. “The life cycle of these brands is quick, so you have to be pretty good at building brands long term, investing in them, putting the right messaging out and have the right rotation of innovation. It is pretty complex.”

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35


High pressure processing didn’t need to dominate the discussion to make a statement during day one of BevNET Live in New York City. The emerging form of cold pasteurization did come up repeatedly during the day’s presentations though, permeating Stacey Galvez and Daily Greens founder Shauna Martin’s exploration of WhiteWaves’ investment in the new company. It was also addressed throughout Cyrus Schwartz and Chris Psuik’s dialogue on erstwhile distributor Dora’s Naturals’ foray into the technology. But the processing method really made its presence in the beverage industry felt during the afternoon’s New Beverage Showdown, in which four of the sixteen brands featured utilize it. Perhaps most telling about the interest in the method among industry gatekeepers, like those who were judging: all four advanced to the final round of six. 36 JULY-AUGUST 2015 BEVNET MAGAZINE

Cold-pressed cacao beverage Rau took the decision out of the judges’ hands by earning the majority of the audience vote, but even without that honor, Rau’s chances were looking pretty good. “I think this product is executed beautifully,” said Bill Weiland, founder of Presence Marketing Group, when offering his assessment of the San Diego-based brand. “I think with good marketing, the benefits of the polyphenolic compounds in this product are going to help this product become more mainstream fairly soon. I think it’s a winner.” Joining Rau in the second day’s final round were Subtle Tea, Meta Matcha, Ca-

ribe, H2Melon, and Sweet‘tauk, the latter three of which also use high pressure processing. But of course the day wasn’t all about pasteurization processes. Matt McLean, founder and CEO of Uncle Matt’s organic juice kicked off the festivities with a look at the opportunities as well as the obstacles of being a supply-based brand (we’re looking at you regarding the latter, citrus greening disease). Following the discussion of the investment process in Daily Greens, there was a note of discord on the whole topic of HPP: investment banker Nicole Fry warned of having too much faith in the process alone and the market getting overcrowded. “There will be a shakeout,” she said. “You’re going to see a lot of small brands struggle.” Fry, an investment banker with First Beverage Group, did couch her discussion in the idea that there are many new (above) JACK BELSITO – CEO, VOSS WATER


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The afternoon came to a close with a presentation from Tripp Keber, CEO and co-founder of Colorado-based Dixie Brands, makers of THC-infused sodas Dixie Elixirs. A leader in a young but already extremely lucrative category, Keber’s remarks offered a sobering reality for anyone doubting JUSTIN PROCHNOW – PARTNER AT GREENBERG TRAURIG, LLP the legitimacy and GREG FLEISHMAN – CEO OF PURELY RIGHTEOUS BRANDS opportunity in the MIKE BUSH – EXECUTIVE VICE PRESIDENT OF GANEDAN commercialization followed the IRI/SPINS presentation in a of recreational cannabis, which brought in sit-down with BevNET Editor-in-Chief Jeff $700 million in sales in 2014 in Colorado Klineman, discussing the current competialone. Keber’s presentation also made a tive climate of the bottled water market play at people’s morality. and his experiences as the head of both a “If you’re willing, and you have the large company and a small one. interest, become a brand advocate for the Next up was Susan Klug, Executive plant,” Keber asked of the audience. “It’s Vice President and Chief Marketing Ofimmaterial if it’s Dixie or a competitor, ficer of Unified Grocers, who explored because marijuana exists on every street supermarket trends and pointed at HPP corner in the United States and around beverages, cold brew coffees, plant based the planet, and it’s beverages, probiotics, craft soda, and going to continue. clean energy as categories expected to But why invest in a continue to see growth. product that fuels “The most important thing you can narco terrorists when show,” she said, “is that you’ll grow a you could invest in category, not just your brand.” a product that will The New Beverage Showdown returned build schools?” with its final round of six after a brief The munchies had started to set in pretty intermission, as Rau, Caribe, H2Melon, Sweet’tauk, Subtle Tea, and Meta Matcha hard by this point, so extended their two minute pitches from with that, attendees headed downstairs for Tuesday’s first round to longer five minute some h’ordeuvres and presentations, padding out their origin stories with their respective business modhappy hour cocktails. els. The competition was palpably tighter BevNET Live day NICK GIANNUZZI – FOUNDER OF GIANNUZZI GROUP LLP this round, and the judges didn’t mince one was in the books. words in offering criticism on packaging, There was no hangover on Day Two, Later, in a presentation on the perks of positioning, and the inherent challenges however, and things went right back to premium pricing, Q Drinks CEO Jordan facing these brands’ products. serious business. Silbert shared the story of his brand of Speaking of challenges, Chris CampRetail data experts Larry Levin of IRI high-end cocktail mixers and how the bell, Daniel Sullivan, and Jesse Altman and Kathryn Peters of SPINS set the company’s “running lean for survival” (CEOs of Chameleon Cold Brew, Temple action-oriented tone for the day in an model has allowed for significant growth Turmeric, and Whynatte, respectively) introductory presentation on how brands without significant spending. On the took the stage for a panel exploring how other side of that approach, Isopure CEO accelerate and the process of graduating all three had made significant and necesfrom the natural channel to some of the Chris Hickey discussed the value of putsary changes to their brand and product bigger retail channels, offering a precursor ting ad dollars towards brand building within the last year. for Jack Sinclair’s discussion later in the within the sports nutrition category, as “You have to constantly pivot, update, afternoon on achieving Walmart-level scale. well as ways that brands can think about and recreate and keep things fresh,” said Voss Water CEO and beverage industry whether to focus on just one channel or icon Jack Belsito, who used to run Snapple, Sullivan. “Especially in beverages it’s an pursue a wider set of retail venues. brands coming of age, and that entrepreneurs should remain focused on promoting brand functionality. That led into a three-pronged attack from Greg Fleishman (CEO of Purely Righteous Brands), Justin Prochnow (Partner at Greenberg Traurig, LLP) and Mike Bush (Executive Vice President of Ganedan) who tackled the delicate, multifaceted balancing act brands must perform when going about making and marketing functional claims for their beverages. “You really have to make sure you know what you’re saying,” Prochnow warned the audience of entrepreneurs of using terms like “Raw” “Natural” and “Rich in ____” when describing their products. “It’s not even the FDA as much as it’s plaintiff lawyers who are out there looking for the misuse of these words.” Nick Giannuzzi, a seasoned deal lawyer who works with growing food and beverage brands, walked the audience through some of the levers of control that can keep founders independent. The worst outcome for some, he said, has been founders who lose control of their boards and wind up in unfavorable situations even as their companies sell.

38 JULY-AUGUST 2015 BEVNET MAGAZINE


and emotional value.” Max Baumann, CEO of Just Chill relaxation beverage, who participated in that forum, touched on that latter part as well, taking the audience behind the curtains of Just Chill’s recent lowcost-but-impactful social media efforts. After lunch, Laura McCord of KeHE distributors followed SUSAN KLUG – EVP & CMO OF UNIFIED GROCERS up on Susan Klug’s REBECCA MESSINA – SVP OF MARKETING AT VEB earlier exploration MAX BAUMANN – CEO OF JUST CHILL on what’s hot in grocery and gave brands a set of guideincredibly crowded space so you have to lines to follow through to achieve distribube very much aware of what’s on trend, tion within these unique channels. “Tailor what’s the market environment and what your retail strategy,” McCord instructed people are resonating with.” the audience of entrepreneurs, warning Presenting findings from Coca-Cola’s Venturing and Emerging Brands’ “Found- of the fate that awaits brand owners who approach retailers without knowing what ers Forum” Rebecca Messina, Senior Vice they stores are currently seeking. President of Marketing at VEB, spoke on Louis Barone, Senior Vice President the company’s goal of finding brands that and Division Head of IDB Bank and Greg hit the “sweet spot of commercial value

Wank, Executive Partner at Anchin, Block, & Anchin LLP followed McCord with a look at inside lending in the industry. John Gianuzzi of Sherbrooke Capital furthered the financial discussion by honing in on an existential question: “Are we in a bubble?” The conference began to wind down with a three-armed panel consisting of Kevita co-founder CEO Bill Moses, Bell Advisory Group Founder David Bell and a return from Baumann to discuss maintaining competitive advantage by defining categories. Discussed within were Moses’ recent decision to take a leadership position in the ongoing issues surrounding alcohol content in the kombucha industry, as well as Baumann’s flag planting of his own in the relaxation beverage space, one that has suffered due to regulatory concerns about melatonin use. Finally, riding the momentum of their strong showing in Tuesday’s semifinals, San Diego-based high pressure processed cacao beverage Rau was crowned winner of the New Beverage Showdown to bring BevNET Live to an end. Like Tio Gazpacho in December, Rau saw a clean sweep victory, winning both the audience’s vote as well as the judges’.

BEVNET MAGAZINE JULY-AUGUST 2015

39


Amid a sustained tilt toward consumption of better-for-you foods and beverages, as well as surging demand for “clean labels” -- those products containing only simple, natural ingredients -- the market for consumer packaged goods has fundamentally changed. Yet, sports drinks, particularly category leaders Gatorade and Powerade -- each of which market products formulated with artificial sweeteners and colors -- have yet to be dramatically affected by the new landscape. In fact, both continue to experience growth in their core offerings. That isn’t to say sports drinks with natural formulations haven’t resonated with consumers, but a big speed bump appears to be prevailing consumer opinion that current options on the market are, on the whole, healthy beverages. In its 2015 Global Health and Wellness Survey, market research firm Nielsen found that while “natural foods with beneficial ingredients are most desirable,” sports drinks are often classified in the same vertical for healthy drinks as water, dairy-based shakes and tea. Thus while Powerade and Gatorade continue to dominate the overall category, beverage companies promoting natural func40 JULY-AUGUST 2015 BEVNET MAGAZINE

tionality, particularly with products that are electrolyte-packed and nutrient-rich, often seek to align themselves with the segment. Paving the path is the remarkable success in marketing coconut water as a sports drink that, while subtly shifting, has given way to a range of plant-based and naturally formulated beverages seeking to emulate a similar path. COCONUT WATER EVOLVES BEYOND THE SPORTS CATEGORY Ironically, coconut water, which soared in popularity once promoted as a natural and hydrating isotonic, is a category in transition with some brands gradually stepping away from a direct association to sports drinks. Vita Coco and Zico were among the first to market coconut water as a sports drink, positioning the plant-based beverage as a super hydrating liquid naturally laden with electrolytes, including potassium and sodium. The marketing strategy netted droves of buyers, with both Vita Coco and Zico aligning their brands with well-known professional athletes, such as Alex Rodriguez, Kevin Garnett and Marshawn Lynch. The efforts were a key piece of the growth of coconut water into


a category worth $400 million in the U.S. Over the last year, however, Vita Coco and Zico have gradually placed less emphasis on coconut water as better-for-you sports drink in favor of marketing designed to achieve broader appeal for the beverage. In 2014, Zico placed its “Team Zico” cadre of athlete endorsers on the back burner and reimagined the brand as an everyday thirst-quencher, enlisting actress Jessica Alba as a spokesperson for its new “Crack Life Open” campaign. Meanwhile, Vita Coco, which just 10 months ago had announced a new professional athlete-driven marketing campaign titled “Drafted by Nature,” recently switched gears and is now focusing on a global advertising initiative called “Stupidly Simple,” which is intended to simplify messaging of coconut water to that of a natural, refreshing beverage. Moreover, Vita Coco Sport, a product line born from a partnership with Target, was short-lived on the market. Heralded as a “coconut water based sports drink that tastes like the sports drink you love, but is all natural,” the beverages were formulated with no artificial ingredients or additives. Vita Coco positioned

the products as “a healthy alternative for consumers who are tired of artificial, sugary, laboratory-processed sports drinks,” but they appeared to gain little interest among consumers. Arthur Gallego, a Vita Coco spokesman, stated that the line “was created solely for the first Target ‘Made to Matter’ program, and Vita Coco passed on participating this year, to focus on global expansion.” Additionally, sports drink brands BodyArmor and Greater Than, which launched promoting coconut water as a key ingredient in their products, are downplaying it. In particular, a series of packaging revamps have gradually eliminated all imagery related to coconut water on the products’ front labels and reduced their mentions almost to an afterthought. Greater Than, a sports drink brand distributed primarily in the Chicago market, recently underwent a makeover that more prominently describes the product as a sports drink than in previous iterations and now calls out a natural, low-calorie and Non-GMO formulation, attributes that are most in demand among today’s consumers, said Greater Than co-founder Jon Sider. “If you look at the [old] package, it says ‘coconut water plus electrolytes,’” Sider said. “People… just didn’t know what it was. Coconut water adds to the unique combination of ingredients that we use, but it’s not who we are. And we had to re-evaluate the hierarchy of what was important, and coconut water was not number one, number two or number three.” Despite his belief that Greater Than finally has the right positioning to achieve wider sales and distribution, co-founder Mark Sider believes that the brand, which contains no artificial ingredients, is ahead of its time. Noting that most consumers haven’t embraced natural products in the sports drink category with the same vigor that they have in other beverage segments, he remarked on the importance of being patient and having the capital to “stay in the game.” “By no means are we a well-capitalized beverage brand,” Sider said. “But if we were poorly capitalized, we would have gone out of business in 2011; we were too far ahead of the curve. And the packaging was so wrong. You’re bound to make mistakes, so you need to have capital to survive. It’s been five years for us, and we’re just coming out with a package now that we feel confident in enough to launch outside of the Midwest.” While it’s still a long way from household name status, Greater Than has picked up a number of significant distribution wins, having landed national, chain-wide placement in specialty grocer The Fresh Market and gained shelf space at Wegmans stores in the Northeast and Mid-Atlantic. Jon Sider credits the recent success to a more solid foundation for the brand, one rooted in its embrace of the word “sports drink,” which he says does not have as negative a connotation as it did in recent years. SPORTS DRINKS PICK UP STEAM... AND LIKE-MINDED BEVERAGES Indeed, growing negative sentiment toward the sports drinks drove a three-year decline in volume sales before the category embarked on an upswing in 2013. Recent data compiled by global analyst firm Beverage Marketing Corporation showed 2014 sports drink volumes reaching 1.4 billion gallons, up 3 percent from the year prior. It was the first time that the category had exceeded 1 billion gallons since 2011. The shift in momentum has elicited greater activity from brands wanting to play in the category, particularly from plant-based and juice beverages. BEVNET MAGAZINE JULY-AUGUST 2015

41


The emergence of maple water is one example. Since late 2013, maple water brands, including Happy Tree, Seva, Vertical Water and Drink Maple, have come out of the woodwork (so to speak). Each uses maple tree sap, a liquid said to have significant nutritional content, including manganese, calcium along with several other minerals and vitamins. While the threat of class-action lawsuits has kept most health claims at bay, brands tout hydration qualities and nutrients in the liquid as beneficial for athletes. Drink Maple co-founders Kate Weiler and Jeff Rose cite maple water’s superior hydrating effects as a key part of their diet as triathlon competitors and one of the primary reasons for launching the brand. Drink Maple, which debuted in a single-SKU 8.4 oz. Tetra Pak carton, recently added a new 12 oz. HDPE bottle that is contoured for grip, a package designed to meet the needs of active consumers. Noting that consumers “immediately draw the comparison” between coconut water and maple water, Weiler said that as a result they more easily grasp the idea of a plant-based hydration beverage. “We have a lot of consumers that don’t like the taste of coconut water, but love the idea of natural one-ingredient, plant-based hydration,” Weiler said. She believes that the sparingly sweet essence of maple water is an edge that will let it win new consumers. Beet juice, on the other hand, has a much more divisive flavor, but it’s a beverage that is also chasing sports drink consumers. Although the segment is -- as might be expected -- tiny, beet juice has gained a following among athletes who praise its reported benefits, which include increased endurance and improved blood and oxygen flow to the muscles. Auburn University’s football team has been drinking beet juice before games since 2013, and like Drink Maple’s co-founders, the beverage is growing in popularity among triathletes as well as marathon runners, cyclists and body builders. The category currently counts Beet Performer, Red Ace and Love Beets as players in the nascent space. Unlike maple water, some in the beet juice arena are quick to share claims about the drink’s efficacy. “Beet juice is one of the first all-natural sports beverages backed by real science,” says Matt Herzog, the president of Beet Performer. “It’s been found to not only boost oxygen availability to muscles during moderate- and severe-intensity activity, but also increase time to exhaustion during high-inten42 JULY-AUGUST 2015 BEVNET MAGAZINE

sity activity by 16 percent. “The stamina and strength benefits of beet juice have convinced college and pro sports teams as well as professional runners and cyclists.” Perhaps an even smaller category is cherry juice, a segment that has nonetheless attracted widespread interest for its antiinflammatory properties. The category is dominated by Cheribundi, which markets several lines of tart cherry juice beverages, and, in addition to retailers throughout natural and conventional retail channels, sells product to over 100 professional and college teams, which covet the beverage based on studies that have linked regular consumption of tart cherry juice to an acceleration of post-workout recovery and reduced muscle pain. Cheribundi, which is endorsed by N.F.L. players Devin McCourty and Jason McCourty -- the twin brothers are also equity shareholders in the brand -- doesn’t pull any punches when it comes to its association with well-known sports teams. The brand’s website opens to a page showing logos of the U.S. women’s soccer team, Duke University, New England Patriots, University of Virginia and Chicago Blackhawks, asking “What do these champion teams have in common?” and answering with the brand’s “Powered by Cheribundi” tagline. With sports diversifying, and consumers seeking specific functionalities that fit with their diets, more championship claims could be on the way.

BRAND

DOLLAR SALES

YEAR CHANGE

Gatorade Perform

$3,230,869,504

2.43%

Powerade ION4

$766,566,976

-7.54%

Gatorade Frost

$458,670,048

7.91%

Gatorade G2 Perform

$368,499,200

-18.90%

Gatorade

$274,373,952

60.30%

Gatorade Fierce

$223,970,720

306.87%

Powerade

$211,996,912

27.97%

Powerade Zero ION4

$192,351,200

-1.03%

Gatorade G2

$45,589,008

8.16%

Gatorade X Factor

$31,331,886

23.51%

Bodyarmor

$22,103,100

147.79%

Powerade Zero

$18,723,046

-11.97%

Gatorade All Stars

$17,563,754

55.65%

Private Label

$14,801,244

-15.08%

Gatorade Xtremo

$6,754,443

88.94%

Honest Ade

$6,155,026

-20.68%

All Sport

$1,596,616

9.83%

Vita Coco

$754,031

N/A

Nawgan

$669,694

-40.61%

Gatorade Recover

$617,764

-86.16%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15


Brand News

Sports Drinks

Greater Than is officially Non-GMO Project Verified. Since its packaging redesign last year, the brand has continued to gain distribution through UNFI & Kehe Distributors as well as within the club channel, where it’s currently available in 70 Costco warehouses across 12 Midwest states. The brand’s three flavors include Tropical Infusion, Pomma Berry, and Orange Mango, all of which clock in at 60 calories and 14 grams of sugar in a 16 oz. bottle.

Gatorade has elicited the services of its brand ambassadors for its annual “Beat The Heat” educational campaign. This year, J.J. Watt, Jimmie Johnson, Usain Bolt, Eli Manning and April Ross, among others will team up with Gatorade and the Korey Stringer Institute to raise awareness among athletes, parents and coaches on proper hydration. As part of the campaign, the aforementioned athletes will visit youth sports camps across the country.

Good On Ya underwent a rebrand earlier this year, emerging as a sports drink with a focus on women’s health and fitness. The organic, Non-GMO Project Verified and stevia-sweetened beverage has since rolled out into Whole Foods’ Pacific Northwest, San Diego, Rocky Mountain and Midwest regions via UNFI.

POWERADE tapped NBA star Derrick

Protein2o has recently gained distribu-

tion at Jewel-Osco, Lunds and Byerly’s, Giant Eagle and Fareway. The company has also announced plans bring its protein-infused waters to Canada later this year by way of a partnership with beverage distributor Unique Foods Canada. Golazo is now USDA Organic Certified.

All four organic flavors are now rolling out in natural and general grocery chains throughout the West coast and are available online at Amazon.com. In June the company kicked off its “Work Out With a Pro” sweepstakes at retailers throughout the Pacific Northwest, giving participants the chance to train with top professional soccer players. Golazo’s hydration drinks boast half the sodium of traditional sports drinks and are non-GMO Project verified and gluten-free certified. Nth Degree has brought New York

Yankees legend Mariano Rivera on as a company spokesman and minority partner. Rivera will head the company’s new “What I Put In My Body Matters” advertising campaign that launched in the New York metro area in June. All Nth Degree products are fortified with electrolytes and B Vitamins and contain no artificial flavors, colors or preservatives.

44 JULY-AUGUST 2015 BEVNET MAGAZINE

Rose for its latest ad, entitled “Rose From Concrete.” Filmed in Rose’s hometown of Chicago the commercial borrows the words of the late Tupac Shakur, whose poem “Mama’s Just A Little Girl” narrates the 60-second spot. The brand also launched its “Just A Kid” campaign with advertising agency Wieden+Kennedy to support young athletes by donating to the Boys & Girls Clubs of America. Body Armor took some light-hearted

shots at its Goliath-sized rivals in a recent star-studded commercial entitled “This Is Now.” Starring company brand ambassadors Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins, the new commercial also pays homage to icons of decades past. In April, Body Armor announced a multiyear deal to become the official sports drink of the Los Angeles Angels. INVIGORADE has been steadily adding distribution for its natural endurance beverage, announcing new placements at Gelson’s, Bristol Farms, and Fresh & Easy since the top of the year. The Hermosa Beach-based company is currently distributed through UNFI, Nature’s Best, and DPI Specialty Foods. POWERCOCO’s coconut water sports drink boasts six times the potassium, half the calories, and half the carbohydrates of the leading sports drink. The brand is now available at over 4,000 retailers across the United States, including Sprouts, Whole Foods, Albertsons,


Walmart Neighborhood Markets, and most recently Public and Kroger. LifeAID has expanded the distribution of its Crossfit-friendly sports drinks through UNFI, which will carry the brand’s products on both coasts. Stores includes in the initial roll out are Mollie Stones and New Leaf on the West coast and Earth Fare and Giant Eagle stores on the East. Designed for the demanding needs of an active and healthy lifestyle, FitAID is certified glutenfree, Lurong Paleo Challenge approved, and has only 45 calories per can. Agua, previously known as Agua Enerviva, has dropped the its last name as part of a greater brand revamp. The brand also recently launched in Boston via DSD distributor Great State Beverages and will also soon be available at one of the country’s largest grocers, Kroger. The supermarket giant has signed on to carry Agua’s energy water at 500 locations in the Midwest and Texas. The company has also developed a

line extension called Agua Fruit Essence, which offers zero-calorie, unsweetened waters infused with electrolytes. NuAquos, fresh off a packaging redesign,

has been named the official sports drink and sideline beverage of the Arizona United soccer club. In January, the company furthered its penetration into the convenience channel by partnering with Quick Chek, one of New Jersey’s largest c-store chains. Tu Me, an all-natural turmeric-infused sports drink, is now available at LA Fitness centers across Southern California through AVT, Inc, a leading manufacturer of ‘healthy living’ vending machines. Kill Cliff entered 300 Walmart stores in the brand’s home state of Florida this year, as part of the brand’s push into more conventional retailers. The brand also recently debuted Berry Legit, the fourth addition to its line of low-calorie exercise recovery sports drink.

to refresh your water aisle, contact info@COREnatural.com @ COREwater BEVNET MAGAZINE JULY-AUGUST 2015

45


Whole leaf, real-brewed bottled tea was hardly in vogue when Seth Goldman and Barry Nalebuff showed up on the scene with Honest Tea in 1998, but 18 years later their company is crushing it. Fueled by consumers’ migration towards healthier refreshment options and “just a tad” bit of help from The Coca-Cola Company’s distribution network, Honest stands today as the top-selling organic bottled tea brand in the United States, having found success well beyond natural and organic grocers, even moving on a final frontier: the convenience channel. In April the company announced arguably its most mainstream move since its acquisition by Coke in 2011: Honest’s entry into Wendy’s nationwide. 46 JULY-AUGUST 2015 BEVNET MAGAZINE

“It’s another breakthrough,” Goldman says with excitement of his brand’s placement at the fast-food chain. “And we did it without dumbing it down. It’s still organic. It’s still fair trade. We didn’t take any shortcuts.” It’s largely true that Honest’s success has come without compromising the contents of its bottles. But with the brand’s increase in plastic packaging, line extensions of the canned and carbonated varieties, and frankly its mere presence at a Wendy’s, it’s not a stretch to say that Honest’s crossover success has seen the brand’s positioning shift away from that of an upscale premium product. Pricing is the most common indicator of the phe-

nomenon. The brand, playing by conventional grocery rules, is no stranger to the buck-a-bottle promotion. Which is fine, by the way, but Honest’s ability to bring a high-quality organic product to the masses at a value price begs the question of how much consumers care about the next level: an upper echelon of premium teas, outside of just the general organic, non-GMO and fair trade trends that are being seen across all food and beverage categories. Can readyto-drink tea enjoy a full-on “third wave” like coffee currently is, and if so, what’s it going to take to get there? By third wave, we mean higher production value, higher cost, cutting edge


Bringing

natural tea products into focus. F LAV ORS.

ESSENCES.

P OWD ER S.

SI G N ATUR E TEA TOOLS .™

Robertet is a closely - held multinational company whose vision is long - term and whose technologies are focused on the flavors and aromas that nature always intended. For all of your flavor and tea ingredient needs, call Robertet at 732- 981- 8300, or send an email to Solutions@RobertetUSA.com.

TECHNOLOGY • CREATIVITY • INNOVATION


quality to set it apart from the store hierarchy. The ever-premiumizing Harmless Harvest company took a stab at that third wave with a cold-brewed, “raw” Namacha line in a couple of brand iterations, but finally gave up on it earlier this year. Does that mean closing the book on high ring, high end tea items? Folks aren’t done yet. At this point, going organic, non-GMO, and fair trade is more dotting the i’s and crossing the t’s than it is offering innovation, however, so establishing a significant point of differentiation is critical for brands aiming to Brand

establish themselves as top tier products worth a premium price tag. Chicago-based Inko’s, for one, sees opportunity in the premium tea space. It anted up recently, checking off organic certification and non-GMO from its todo list earlier this year. Prior to its acquisition by Wholesome Tea last year, Inko’s had gone down market with at least some of its offerings - a canned energy drink line, a 64 oz. family size plastic bottle. Now, it’s the prestige of its rare and highly prized white tea that Inko’s Chief Marketing Officer Andy Horrow says will position the brand to win in Gen 3 of tea. “That’s what we hang our hats on,” says Horrow. “That our white tea is the least processed tea, that it’s the richest in antioxidants, and its subtle taste too.” Other people are going for it too. Less subtle tea varietals like shincha, oolong and the currently white-hot matcha also seem to gaining traction, positioned as a specialty product with their ceremo-

Dollar Sales

Change vs. year earlier

AriZona

$674,044,416

2.21%

Lipton Pure Leaf

$463,748,256

35.61%

Lipton Brisk

$348,054,528

1.07%

Lipton

$326,004,832

29.12%

AriZona Arnold Palmer

$211,217,776

-5.58%

Snapple

$210,012,272

-0.55%

Gold Peak

$197,106,016

38.68%

Lipton Diet

$192,222,592

-9.90%

Diet Snapple

$180,609,904

-3.05%

Peace Tea

$68,711,288

-13.04%

FUZE

$61,261,092

-10.40%

Private Label

$60,093,876

0.38%

Tradewinds

$46,015,068

0.03%

Honest Tea

$41,962,448

12.62%

Nestea

$30,338,620

83.63%

Sweet Leaf

$17,226,066

-22.84%

Xingtea

$13,729,005

7.61%

Argo Tea

$13,042,195

65.08%

Marley’s Mellow Mood

$12,694,960

-7.17%

Peace Tea Caddy Shack

$11,347,319

-24.54%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15

48 JULY-AUGUST 2015 BEVNET MAGAZINE

MATCHA’S MOMENT From the New York Post naming it “New York City’s hot new cult,” to its spotlight on NBC’s “The Today Show,” to co-signs from the likes of Cindy Crawford, Dr. Oz and Cameron Diaz, a recent wave of publicity has thrust matcha in front of the eyes and ears of the general public. And while the explosion of coverage from mainstream media might suggest otherwise, the popularity of the Japanese powdered green tea beverage is hardly an overnight success story. In fact, matcha’s got a history that dates back centuries, so what’s with all the fuss now? The rise of brick and mortar stores offering a matcha cafe experience like Brooklyn’s MatchaBar have further accelerated the buzz, but if matcha’s truly poised to go mainstream, it will likely require more than the visibility the current hype cycle is providing. To make the entry point into the product more accessible, brands like Jade Monk, Vivid Drinks, Motto and Teapigs have ushered in matcha in a flavored, ready-to-drink bottled format, galvanizing existing tea drinkers looking for innovation while also bringing new users into the fold who are intrigued by the beverage’s antioxidantrich and clean energy properties. “Getting the consumer to buy a tin of matcha, a whisk, and a bowl is a lot of hardware,” says Tea Pigs’ US General Manager Matthew Wood. “So for this to be a long term permanent trend, the idea is to get matcha in front of more people and find new ways to make it approachable.”


nial feels accompanying their functional health benefits. But for all its excitement amongst tastemakers, matcha is still a product that strays pretty far from what the average American palate may be ready for. Production-based Japanese tea giant Ito En has looked to capitalize on that buzz while accounting for that, introducing their new Matcha LOVE blended with green tea and flavors like vanilla and ginger to offer a matcha experience in a delivery system tailored to North Americans - plus no whisk required. “These under-the-cover trends are now emerging and people are looking where to latch onto,” says Adam Hertel, Vice President of Grocery & Natural Sales at Ito En North America. “So we’re helping to drive these trends and educate the U.S. market and lean on the fact that we can do this where other companies can’t because it would require sourcing and vertical integration from Japan.” New York-based Owl’s Brew, founded by admitted “tea-drinking boozers” Jennie Ripps and Maria Littlefield, has also gone up-market, inserting their teas into the trending cocktail mixers category; meanwhile, Chicago-based Argo is banking on the prestige of its brick and mortar shops

along with a nifty packaging play. Eric Skae, former CEO of New Leaf Brands, points to the education of the functional aspects of these products as a critical component of marketing a premium tea. “Most people still look at iced tea as only a refreshment beverage and there’s a limit to how much people will pay for refreshment,” says Skae. “Brands need to focus on that functionality aspect as well. That’s what got people to pay $3 for a coconut water or $9 for a green juice.” So innovation, education, and maybe a little bit of patience? Consumers likely aren’t going to go from Big Gulps to matcha in one fell swoop, which would explain why commodity brands like PepsiCo-owned Pure Leaf and Coca-Cola’s Gold Peak and Fuze (who both just joined the company’s billion dollar brands club) are performing so well currently. “That’s the natural progression,” says Eric Schnell, CEO of brand consulting firm MetaBrand and co-founder of Steaz, a organic and fair trade green tea brand. In cans and at a minimum premium price, Steaz, like Honest, targeted the value-conscious organic consumer more than those seeking a luxury brand, but they too had to play the waiting game in regards to what kind of tea

the American consumer was ready for. “When we first launched in Target in 2008 we didn’t perform well enough to get another rotation,” Schnell, who left the company in 2010 adds. “Seven years later it’s back in Target and flying off the shelves. Time cures a lot.”

BEVNET MAGAZINE JULY-AUGUST 2015

49


Brand News ZOOS has added distribution in Rhode

Island for its all-natural, real brewed, caffeine-free Greek iced teas. Available in Original, Peach, and Lemon flavors, the brand can also be found across its home state of Massachusetts in retailers like Roche Bros., Sudbury Farms, Wegmans, and Crosby’s Marketplace. TK Hibiscus is entering all Earth Fare

Markets and select Tops and A&P markets this summer. The brand’s four hibiscus teas - Classic, Cool Mint, Green Jasmin, and Yellow Ginger - will also soon be available for purchase online at Amazon. com. The brand can also be found at The Fresh Market, Whole Foods’ Mid-Atlantic region, Giant Eagle Market District, Shop-Rite, and Weis Markets. Third Street now has national distri-

bution of its organic, fair trade, and Non-GMO 14 oz. black and green iced teas. The brand comes in seven flavors, including Peach Black Tea, Half & Half Lemonade Black Tea and Unsweetened Green Tea, which can be found nationwide at Whole Foods Markets at a retail price of $1.99. Honest Tea has expanded its zero calorie beverage offerings, adding two new varieties of unsweetened, caffeine-free herbal iced teas. The new additions - Cinnamon Sunrise and Ginger Oasis - are brewed with real ginger and cinnamon and available in 16. oz. glass bottles at natural food stores and the natural food aisles of mainstream grocers nationwide. The brand also recently reformulated its popular Peach Tea, switching to black tea leaves for a more robust taste, and has converted its Honest Ade line of juice drinks in 16.9 fl. oz. plastic bottles into sweetened Herbal Teas. Cham has inked a distribution deal with

Dora’s Naturals, who will bring the cold brew black tea brand to the Metro NYC area and beyond starting in July. Cham, which is currently awaiting Non-GMO Project verification, will be available as

50 JULY-AUGUST 2015 BEVNET MAGAZINE

Iced Tea a Whole Foods exclusive in the grocer’s North East region, for 60 days. Jade Monk has announced its expansion into the New York City market by way of a distribution partnership with Rainforest distribution. Beginning in July, Jade Monk’s line of cold-brewed matcha green teas will be available at Fairway markets and Mrs. Green’s locations throughout the tri-state area. Little Me Tea’s line of tea, fruits, and

vegetable juice boxes for kids are available in four low sugar, organic and Non-GMO SKUs - Julia’s Tropical Tea, Zane’s Grape Tea, Fruit Punch Tea and Berry Tasty Tea, the latter of which won the Best of East Press Award at last year’s Natural Products Expo East trade show. The brand can now be found in retailers including Natural Grocers by Vitamin Cottage, Festival Foods, Farm Fresh, PCC Natural Markets, MOMs, Treasure Island, Dave’s Marketplace and Earth Origins. Little Miracles is further establishing

its presence in the United States with a new distribution agreement with Dora’s Naturals, who will begin carrying the organic, energizing tea throughout the metro-NYC area. Dust Cutter has introduced a new Peach

Tea Lemonade, joining the Jackson Hole-based brand’s roster of lemonades including its Huckleberry, Iced Tea, and Original flavors. The new offering will come in the brand’s signature 16 oz. Alumi-Tek bottle. Inko’s white tea is now USDA certified

organic and non-GMO, a transition that was profiled in The Chicago Tribune, NBC’s Extra news show and Yahoo! Finance upon its announcement. Additionally, the company has also added two new flavors to its lineup: Strawberry and Honey Lemon. Motto is a cold-brewed sparkling matcha

green tea made with five fresh ingredients


that boasts a time-released caffeine, providing consumers a “gentle and sustained boost.” It is available nationwide at Whole Foods Markets and other select retailers.

addition of two new flavors - Raspberry and Prickly Pear - to its Rooibee Roo children’s line. Additionally, the Louisville-based organic tea company recently completed a $2 million investment round.

Tea Of A Kind’s newest beverage, Orange

Recovery is hitting shelves this summer. Packed with B vitamins, guarana, caffeine, antioxidants and real brewed tea, the brand is promoting its new offering as “a quick reset after a long hard day.” The new offering will be packaged in the brand’s patented Gizmo cap technology that allows consumers to brew their tea with a twist of the cap. NOYU Teas’ ‘Samurai Defender’ and

‘Pure Green’ SKUs have been rolled out nationally through a distribution partnership with UNFI. The two flavors will be entering over 1,200 Safeway stores across the country. Earlier this year, the brand underwent a total packaging overhaul for its four beverages. ITO EN has introduced four new lightly sweetened additions to its Tea’s Tea Organic Line - Pomegranate Blueberry Green Tea, Lemon Mint Green Tea, Peach Ginger Black Tea and Hibiscus Green tea. Additionally, the company’s newly launched Matcha Love line (also organic) is currently available exclusively at Whole Foods before it begins entering other retailers nationwide in October. Steaz has added four new flavors of its

organic and fair trade green tea-based beverages. The new flavors - Lightly Sweetened Grapefruit Honet, Unsweetened Passion Fruit, Unsweetened Dragon Fruit and Zero Calorie Goji Blackberry - began entering more than 400 Whole Foods Markets in March at a price point of $1.69 per bottle. The company also recently brought on 2014 Super Bowl Champion Darrelle Revis as its first brand ambassador. Rooibee Red Tea unveiled a major packaging revamp at the 2015 Natural Products Expo West, which coincided with the

Texas Tea has added significant distri-

bution outside its home state by securing placements at all Sprout’s Farmers Markets’ 190+ locations. In March, the company unveiled a star-studded cast of new investors, including singer and actress Demi Lovato, and NFL stars Robert Griffin III, Brian Orakpo, and Jerry Hughes. AriZona Beverages has been steadily adding to its portfolio of co-branded carbonated drinks, collaborating with Welch’s for the launch of a line of sparkling juice drinks. The company also recently introduced two new flavors - Peach Passion Fruit and Black Raspberry - of its Skinnygirl Sparklers line, a partnership with Real Housewives of New York star Bethenny Frankel. Lipton unveiled a new line of sparkling iced teas at the top of 2015, introducing the brand extension in Lemonade, Raspberry and Peach flavors. The brand celebrated the launch by partnering with actress Brittany Snow and Brooklyn-based alternative rock band American Authors for a promotional concert in Park City, Utah. The Coca-Cola Company has two new additions to its roster of billion dollar brands, as Gold Peak and FUZE both passed $1 billion in annual retail sales in 2014. Since then, FUZE has tapped Mr. T (of Rocky III fame) as the new face of the brand and embarked on a summer ad campaign with its new spokesperson at the forefront. Nestea launched “A Taste of Freedom”, an international ad campaign targeting 34 countries outside of the United States. The brand elicited the services of Norwegian singing and songwriting duo Nico & Vinz for the campaign’s anthem “Fresh Idea”, which will be used throughout the campaign’s efforts.

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n T t e i d e r r e g n n ds I F I V E F O R F U N C T I ON B Y : J E F F R E Y K L I N E M AN

Why look at a pill? All of these natural functional products are available in beverages right now: and they’re growing and on-trend, with brands deploying these ingredients all receiving investment in the past year, from Dixie (cannabis) to Vega (plant protein). So let’s see why products are increasingly turning to these ingredients – and look at alternatives, as well.

PLANT-BASED PROTEIN Wonder why White Wave paid $550 million for Vega? You shouldn’t be: plant proteins are hot, according to formulators. While whey is well-known as a highly effective, bioavailable source of the muscle-building stuff, plant sources are vegan-friendly, considered more renewable and are in vogue with new “clean label” marketing initiatives. Rice, pea, oat – even algae are growing. See also: grass-fed milk protein, which is as clean-label as it comes for stuff that comes from animals.

CANNABIS Hey, we know, it’s illegal in 46 states. But the four that have it are all gearing up for an edibles – and drinkables – revolution, and finding the right way to blend it into a tasty, memorable drink will go a long way toward making new brands soar. That said, there’s a key caveat – when more than 80 percent of products are improperly labeled with the amount of THC in the mix, either there needs to be better operational oversight or less laziness on the production line. Regardless, cannabis extracts are fast becoming a highly relevant market, and brands that know how to work with it will have an advantage in the new wild west. See also: Kava, which has once again started to appear in drinks like Taki Mai and Kava King.

TURMERIC As inflammation response becomes more widely discussed in the medical community, the level of curcumin in this Indian root is fast becoming the latest standard for measuring effectiveness. Not that the science is there all the way – but at least creating a euphemistic standard is better than nothing. Meanwhile, it’s moved toward more mainstream products as an ingredient, getting dumped in everything from HPP juices to OJ. Look for more definition of the benefits of this ingredient as the months go on. See also: broccoli, which has a high curcumin count when raw.

FAT From avocado to coconut cream, healthy, monounsaturated fats are migrating into beverages because of the increased influence of meat-based bars, nutritional studies that show that fat can burn quicker for athletic performance, and to increase the complexity of nutrition in meal-substitute beverages. It might seem anathema to the idea of calorie control, but the richness of fat – also present in some nut blends, which add body as well as taste – can make them much more appealing from a flavor profile. See also: fish oil, the king of Omega 3s.

MUSHROOMS New companies like Four Sigma Foods and Back to the Roots (grow your own kits) are making a case for adding reishi mushrooms to drinks, moving them from their encapsulated form. Considered an immunesystem modulator, it’s also an ingredient that can appear in a variety of products and blends, giving them an adaptogenic punch. Close behind are chaga mushrooms, a hard fungus found largely in Russia; it’s also believed to help keep the immune system in balance. See also: Matcha – if green tea is good, then concentrated, dried, smoked and powdered green tea must be better, right? 52 JULY-AUGUST 2015 BEVNET MAGAZINE


expert

FLAVORISTS


Brand News Chemi Nutra. The cognitive function and physiological effects of Chemi Nutra’s AlphaSize Alpha-Glyceryl Phosphoryl Choline (A-GPC), a raw ingredient that can improve mental clarity and boost physical performance, were compared to those of caffeine’s in a recent study performed at Angelo State University. The yet-to-be published results were presented at the Annual International Society of Sports Nutrition conference in Austin, Texas in June.

Functional Ingredients and vitamin B6 levels in the body, which are cofactors for enzymatic reactions and may play a part in muscle function and exercise performance. NP Nutra, a global supplier of premium quality ingredients for dietary supplements, functional foods and beverages, recently introduced Organic Beet Root Juice Powder to its Nutra Organics line of products, joining Yacon and Monk Fruit in the company’s lineup of alternative sweeteners.

Ganeden has partnered with 25 new

food and beverage manufacturers so far in 2015, launching 43 new probiotic SKUs around the world. There are now more than 150 food and beverages containing Ganeden’s patented probiotic GanedenBC30. Unlike other probiotics, according to the manufacturer, GanedenBC30 is a spore-forming probiotic bacterium that can survive through the heat and pressure of manufacturing processes, the challenge of shelf life and the acid and bile it is exposed to during digestive transit. Ingredion has agreed to purchase Kerr

Concentrates, Inc., a privately held producer of natural fruit and vegetable concentrates, purees and essences, in a transaction of approximately $100 million. The acquisition arrives as another step in expanding Ingredion’s clean-label ingredient portfolio as the trend toward simple ingredients continues to grow.

Earthrise Nutritionals has recently completed construction on a $10 million extraction plant whose primary function is to extract phycocyanin, an FDA-approved natural alternative to synthetic blue food colorant. According to the company, the new facility will be fully operational and begin commercial production in September 2015. Nexira’s purified damar gum has been recently FEMA GRAS-approved for use as a stabilizer in the US under the brand name DAMAR-EZ. Damar gum is a natural exudate from the Shorea Javanica tree found in Southeast Asia.

World Food Processing has completed its initial product launch of PURISPea, a high in protein (80%) and Non-GMO Project Verified plant-based protein source. PURISPea is available in certified organic and can be used in multiple food manufacturing applications from beverages, protein powders, to cereals, bars and meat analogs.

Bioenergy Life Science, Inc is the maker of Bioenergy Ribose, a five-carbon carbohydrate that regulates the body’s natural process of energy synthesis. Bioenergy Ribose is the only branded and patented form of Ribose on the market and its safety is evidenced by its GRAS status (including a “no questions letter” from the FDA). According to the company the all-natural functional ingredient is already popular in a wide array of beverages and supplements and is quickly gaining the attention of food manufacturers due to its health benefits and energy functions.

InterHealth Nutraceuticals has recently released a new ZMA-3000 powder designed specifically for powdered beverage products. The powder is lightly sweetened with acesulfame potassium, sucralose and vanilla flavor and can be added to protein powders, powdered energy beverages, recovery powders or similar product formulations. According to the company, ZMA aids in replenishing zinc, magnesium,

Aloecorp’s ACTIValoe brand is standardized to 10 percent by weight Polysaccharides, certified by the International Aloe Science Council (IASC) and GRAS. According to SPINS – a leading information provider for the natural and specialty products industry, the U.S. market for functional aloe juices has grown 25.7% over the last year, reaching a value of more than $47 million as of April.

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Help your customers be well. And stay well.


SUMMER 2015

Manhattan Mashup By: Neil Martinez-Belkin

Is it a soup? A drink? A meal? Regardless, it’s a phenomenon. After all, it was only six months ago, during BevNET Live in Santa Monica, that Duane Primozich of Boulder Brands pointed to ready-to-drink gazpacho brand Tio Gazpacho, as a sign of the times in the beverage industry. “These nutso ideas are what everybody’s looking for right now,” Primozich said, hours before Tio Gazpacho advanced to the finals of the conference’s New Beverage Showdown. “Weirdo ideas like putting soup in a bottle and throwing it in the beverage case.” By the look of things at this week’s Summer Fancy Food Show in New York City, the “nutsos” are growing in both number and influence. Tio Gazpacho, which arrived at the Jacob Javits Center bearing new labels and a recently extended shelf life, was joined by a handful of other readyto-drink gazpacho makers like Mucho Gazpacho, Splendid Spoon, and Gina Cucina. Unlike Tio, which utilizes the emerging cold pasteurization technology high pressure processing (HPP), Mucho Gazpacho offers a heat-pasteurized take on the Spanish staple, with Green Gazpacho and Beet Gazpacho flavors set to launch later this summer to accompany the Miamibased company’s flagship Bravo Tomato product. Tio certainly also wasn’t the only brand present using HPP, a category that has only gained strength since early rumblings at the trade show a year ago. New York distributor Dora’s Naturals, which has even gone so far as to enter manufacturing the stuff, purchasing HPP capacity last Fall, boasted a bulked-up roster of brands using the technology at its booth, including Blueprint Juice, WTRMLN WTR, Rawpowthecary, Honeydrop, Pura Fruta and Jus by Julie, the latter of which showcased a set of 4 oz. HPP “booster shots,” which are set to begin entering retailers soon.

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refreshingly

HONEST

Š 2015 Honest Tea, Inc.


Fancy Foods Outside the HPP segment, Dora’s has also picked up London-based Little Miracles, as the organic energy brand continues to expand its presence and availability across the United States. The distributor also flexed its muscle in other bubbling beverage categories with a portfolio that includes Chameleon cold brew coffee, Sap on Tap maple water (developed in-house at Dora’s), and mixer Mocked Up Mocktails. Also distributed by Dora’s but with a nearby booth all its own was HPP coconut water brand Harmless Harvest, whose coconut water with coffee recently ended its six-month exclusive introductory period at Whole Foods Markets. Meanwhile, as the brand’s coffee-infused offering begins entering other retailers nationwide, Harmless Harvest is discontinuing production of the Namacha raw tea line it launched in 2013. The ready-to-drink teas on exhibit promoted the unsweetened, with Honest Tea sampling its new Cinnamon Sunrise and Ginger Oasis herbal varieties. Ito En, fresh off its victories at at the North American Tea Championship, has brought back it’s seasonal RTD unsweetened Shincha green tea for a limited run in Whole Foods that will begin in August. Additionally, the company unveiled four new lightly sweetened additions to its Teas’ Tea Organic line - Pomegranate Blueberry Green Tea, Lemon

Mint Green Tea, Peach Ginger Black Tea and Hibiscus Green tea, all of which contain 80 calories, a decrease from the company’s previous 120-calorie sweetened teas. “These have really resonated strongly,” said Adam Hertel, Ito En North America’s VP of Grocery and Natural Sales. “Having organic now is opening a lot of doors.” Cocktail mixers from all walks of life - tonics, bitters, ginger beers, even teas - also had a significant presence across the Javits center, with many of the brands featured being first time exhibitors. Powell & Mahoney, Arrowhead Farms (founded by celebrity party planner Bronson van Wyck), Cocktail Crate, Hella Tonic, Bittermilk, Owl’s Brew, Barsmith, and Q Drinks were all in attendance, representing a category that’s seen a recent influx of participants. Often positioned as a cocktail mixer, drinkable vinegar brand Pok Pok Som unveiled an upcoming line of carbonated, readyto-drink sodas, set for release in the fall. Introductory flavors will include ginger, grapefruit, thai basil and turmeric. Dylan Myers, Operations Manager at Pok Pok Som, called the line extension an easier entry point for consumers, both in its price point (the sodas are expected to retail at $1.99) and in easing the inherent challenges of getting people to drink vinegar. 58 JULY-AUGUST 2015 BEVNET MAGAZINE

SUMME R 2 01 5


A pristine new look from the soul of the volcanoes

Volvic is bottled in France in the regional park of the Auvergne Volcanoes, since 1961. Volvic’s filtration through 6 layers of volcanic rocks gives the water its unique mineral composition. The naturally occuring electrolytes and minerals such as calcium, magnesium, and its balanced pH of 7, provide Volvic’s lightness, authenticity and unique taste.

@volvicusa www.volvic-na.com / volvic@bwrgroup.com


B E V N E T

B E V E R A G E

2 0 1 5

G U I D E

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B E V N E T 3 Water

•

2 0 1 5

N A T U R A L

PACKAGING: 16.9 oz. PET ATTRIBUTES: Kosher

G U I D E

Aloe Gloe - White Grape

ALO Pulp Free a division of EuroVita Corp.

B E V E R A G E

Arriba Horchata - Energy

SPI - West Port, Inc.

L.A. Libations

L.A. Libations

PACKAGING: 16.9 oz. PET

PACKAGING: 15.2 oz. PET

PACKAGING: 11 oz. Can

Pulp free aloe vera juice infused drinks

ATTRIBUTES: Certified USDA Organic

Caffeinated water with electrolytes and a high pH.

Alkame Water

Aloe Gloe - Coconut

Amy & Brian Coconut Water

Arriba Horchata - Original

Alkame Water inc.

L.A. Libations

Amy & Brian Naturals

L.A. Libations

ATTRIBUTES: Kosher

PACKAGING: 15.2 oz. PET

PACKAGING: 1 L Tetra Pak, 17.5 oz. Can, 10 oz. Can

PACKAGING: 11 oz. Can

Best Tasting Premium Oxygenated Alkaline Water

ATTRIBUTES: Certified USDA Organic

Aloe Gloe - Crisp Aloe

ALO Drink

Family Owned. 100% Original. Not from concentrate.

Arriba Horchata - Chocolate

Avitae Caffeine + Water

SPI - West Port, Inc.

L.A. Libations

L.A. Libations

Avitae USA, LLC

PACKAGING: 16.9 oz. PET

PACKAGING: 15.2 oz. PET

PACKAGING: 11 oz. Can

ATTRIBUTES: Kosher

ATTRIBUTES: Non-GMO Project

ATTRIBUTES: Certified USDA Organic

Healthy hydration with an all-natural energy boost

Real aloe vera juice and pulp infused drinks

Aloe Gloe - Lemonade

ALO Light

Arriba Horchata - Coffee

Bai5

SPI - West Port, Inc.

L.A. Libations

L.A. Libations

Bai Brands

PACKAGING: 16.9 oz. PET

PACKAGING: 15.2 oz. PET

PACKAGING: 11 oz. Can

PACKAGING: 18 oz. PET

ATTRIBUTES: Non-GMO Project

ATTRIBUTES: Certified USDA Organic

Low sugar aloe vera juice and pulp infused drinks

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ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher Bai5 Antioxidant Infusions


B E V N E T Bai5 Bubbles

•

2 0 1 5

N A T U R A L

Boxed Water 250 ml Bai Brands

Boxed Water

PACKAGING: 11.5 oz. Can

PACKAGING: 250 mL Elopak

ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher

Boxed Water is now in a convenient kid size

Boxed Water Cartons 6 pack

Bruce Cost Ginger Ale PACKAGING: 12 oz. Glass ATTRIBUTES: Kosher

Chia\Vie Infusions Grapefruit Ginger

BRUCE TEA Splash Beverage Group PACKAGING: 12 oz. Can

L.A. Libations PACKAGING: 12 oz. PET

Celsius Lemonade Iced Tea

Chia\Vie Infusions - Pear Mint

Boxed Water

Celsius

L.A. Libations

PACKAGING: 500 mL Elopak

PACKAGING: 12 oz. Can

PACKAGING: 12 oz. PET

Convenient 6 pack of Boxed Water's 500 mL carton

ATTRIBUTES: Certified Gluten-Free

Combining 2 fine fruits with ginger undertones.

Black Medicine Iced Coffee

G U I D E

Natural ready-todrink teas inspired by Bruce Lee.

Bai5 Bubbles Sparkling Antioxidant Infusion

BC Limited Blood Orange & Meyer Lemon Ginger Ale

B E V E R A G E

Negative Calorie, Fat Burning, Healthy Energy

Bragg Organic Apple Cider Vinegar Drinks

Black Medicine

Bragg Live Food Products

PACKAGING: 11 oz. Can

PACKAGING: 16 oz. Glass

Exceptionally good ready-to-drink iced coffee

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free

Celsius Sparkling Pineapple Lemon

Chimp Food Meal Replacement Drink

Celsius

Chimp Food

PACKAGING: 12 oz. Can

PACKAGING: 16 oz. PET

ATTRIBUTES: Certified Gluten-Free

100% Real, Raw Whole Food Meal Replacment Drink

Negative Calorie, Fat Burning, Healthy Energy

In a convenient refreshing drink.

Boxed Water 1 Liter

britewater : natural energy + electrolytes

Chia\Vie Infusions - Cranberry Lime

CideRoad Organic Switchel

Boxed Water

BriteBevCo, Inc.

L.A. Libations

CideRoad, LLC

PACKAGING: 1 L Elopak

PACKAGING: 33.8 oz. PET, 16.9 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 14 oz. Glass

1 Liter offering from Boxed Water is Better

ATTRIBUTES: Kosher Infused with green coffee bean extract

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ATTRIBUTES: Certified USDA Organic Apple Cider Vinegar, Ginger, and Maple Syrup. Yum!


B E V N E T Coco Libre Organic Coconut Water

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N A T U R A L

CORE HYDRATION®

B E V E R A G E

G U I D E

DARK DOG ORGANIC 50 Calories Energy Drink

DARK DOG ORGANIC Original Energy Drink

Coco Libre

CORE NUTRITION, LLC

DD USA Organic LLC

DD USA Organic LLC

PACKAGING: 500 mL Tetra Pak, 330 mL Tetra Pak, 1 L Tetra Pak

PACKAGING: 20 oz. PET, 24 oz. PET, 30.4 oz. PET

PACKAGING: 12 oz. Can

PACKAGING: 12 oz. Can

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher

ATTRIBUTES: Kosher

ATTRIBUTES: Certified USDA Organic, NonGMO Project

ATTRIBUTES: Certified USDA Organic, NonGMO Project

Made with organic elderberry and green tea.

The REAL Energy Drink flavor, sodium free.

Perfectly balanced water with a pH of 7.4

USDA Organic, Non-GMO verified, No Sugars Added! Coco Libre Protein

Currant Affair Black Currant Juice Coco Libre PACKAGING: 11 oz. Tetra Pak ATTRIBUTES: Certified Gluten-Free, Kosher Coconut Water + 20g of Protein + NO Added Sugars!

DARK DOG ORGANIC Blood Orange Energy Drink

Connecticut Currant LLC PACKAGING: 53 oz. PET, 10.2 oz. PET Currant Affair produces fresh Black Currant juices

Diabolo All Natural French Soda

DD USA Organic LLC

Diabolo Beverages

PACKAGING: 12 oz. Can

PACKAGING: 16 oz. Can

ATTRIBUTES: Certified USDA Organic, NonGMO Project

Delicious All Natural, Low Calorie French Sodas

Contains 25% of Organic Blood Orange Juice.

DEFY

DRAZIL KIDS TEA

Consumer Health Brands

Drazil Foods

PACKAGING: 8pk 6.75 oz. Tetra Pak Drazil Kids Tea is a delicious blend of herbal teas infused with fruit juices for a taste kid’s love! PACKAGING: 7.5 gram Sticks/Sleeves Be Social. Feel Good. DEFY was created to HELP NEXT-DAY MENTAL ALERTNESS and ENHANCE ALCOHOL METABOLISM. The mix contains a blend of ELECTROLYTES, B-VITAMINS and AMINO ACIDS to mitigate the side effects of responsible alcohol consumption. DEFY contains nothing artificial, and no added sugar. Available in Orange and Pomberry. DEFY is the alcohol metabolizer of choice for on-the-go Millennials with an active social lifestyle. Prepare // Revive // Repeat. Connect with us @DEFY

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Drazil uniquely meets the growing consumer need for a lower sugar, nutrient-rich drink. BENEFITS -Brewed Organic & Fair Trade Herbal Teas -Naturally Caffeine-Free -Natural Source of Antioxidants -35% Less Sugar and 50% Fewer Calories than 100% Juice -No Added Sugar (sweetness comes from juice) -100% Vitamin C -All Natural, Nothing Artificial Refreshing, Delicious & Oh-So-Healthy! Get into the Goodness! Drazil is lizard spelled backwards. For more information and to see our cute chameleon, visit www.drazil.com


B E V N E T Drink Blocks

2 0 1 5

N A T U R A L

Femme Forte Juice Cocktails

B E V E R A G E

G U I D E GoodBelly Probiotics

Fulhum

Drink Blocks

Femme Forte, LLC

Earthwater LLC

NextFoods

Drink Blocks Naturally Flavored Water

PACKAGING: 16.9 oz. PET

PACKAGING: 20 oz. PET

PACKAGING: 32 oz. Tetra Pak

ATTRIBUTES: Non-GMO Project

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Fair Trade, Kosher, Certified B Corporation

ATTRIBUTES: NonGMO Project, Certified Vegan, Kosher

Specially formulated calcium fortified juice drink

Probiotic drinks, shots and supplement with LP299V

A Mineral Infused +9ph Alkaline Beverage DRY Sparkling Blood Orange

Fever-Tree Premium Ginger Beer

DRY Soda Co. PACKAGING: 12 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher Tangy, bright, fruity and subtly sweet.

DRY Sparkling Cucumber DRY Soda Co. PACKAGING: 750 mL Glass Crisp and fresh. Mixes well with vodka or gin.

DRY Sparkling Lavender DRY Soda Co. PACKAGING: 12 oz. Glass ATTRIBUTES: Certified Gluten-Free, Kosher

GO FAST! Zero Energy Drink

Fever-Tree Premium Natural Mixers

GO FAST! Sports and Beverage Company

PACKAGING: 200 mL Glass, 500 mL Glass

PACKAGING: 16 oz. Can

Made with finest gingers and natural spring water.

Naturally Sweetened with Zero Calories

Green Mustache Athena Brands, Inc. PACKAGING: 10 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project Cold-pressured smoothie with kale, spinach & chia

FIJI Natural Artesian Water

FIJI Water Company LLC PACKAGING: 330 mL PET, 500 mL PET, 1 L PET, 1.5 L PET ATTRIBUTES: Kosher EARTH’S FINEST WATER™ In Fiji, tropical rain slowly filters through ancient volcanic rock before collecting in a sustainable aquifer deep within the earth. Along the way, the water gathers the vital minerals that give FIJI its signature soft smooth taste, and the naturally occurring electrolytes that are significantly higher than other brands. Bottled at the source, natural pressure forces FIJI towards a sealed delivery system and directly into the bottle. It’s the way nature intended water to be. Untouched by man. Until you unscrew the cap.

Floral & delicate. Pair with cheese or dessert.

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Green Sheep Water Green Sheep Water PACKAGING: 16 oz. Can Bottled water with a green conscience.

GT's Enlightened Kombucha Millennium Products, Inc. PACKAGING: 16 oz. Glass ATTRIBUTES: Certified USDA Organic, Kosher Small-batch produced organic raw Kombucha.


B E V N E T GURU Energy Drink

2 0 1 5

N A T U R A L

GuS Extra Dry Ginger Ale

B E V E R A G E

G U I D E

Honest Fizz Golden Ginger Ale

GURU Beverage

GuS - Grown-up Soda

Honest Tea

PACKAGING: 8 oz. Can, 12 oz. Can

PACKAGING: 12 oz. Glass

PACKAGING: 12 oz. Can

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan

ATTRIBUTES: Kosher

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Kosher

Low sugar; real ginger; 90 calories, dry and spicy

Water Resources Group, LLC PACKAGING: 250 mL Elopak Canadian spring water boxed in sustainable cartons

Organically sweetened soda with zero calories

Organic Energy Drink

GURU Organic Sparkling Energy Water

Icebox Water 250 mL Carton

High Brew Double Espresso

Honest Tea - Cinnamon Sunrise Herbal Tea

GURU Beverage

High Brew Coffee

Honest Tea

PACKAGING: 12 oz. Can

PACKAGING: 8 oz. Can

PACKAGING: 16 oz. Glass

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan

ATTRIBUTES: Fair Trade

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Fair Trade, Kosher

60 Calories or less w/ 150 mg of Natural Caffeine!

Honest Tea - Ginger Oasis Herbal Tea

Hiball Inc. PACKAGING: 16 oz. Can ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade Hiball Energy Organic Fair Trade Black Cherry Hiball Energy is the pioneer of energy drinks for the health-conscious consumer: premium, refreshing, sparkling energy waters, organic energy drinks and cold brew coffees made with organic and fair trade ingredients whenever possible. Hiball Energy is sold nationally at Whole Foods Market, Safeway, Kroger, Fred Meyer, Stop & Shop, HEB, Shaw’s, Earthfare, The Fresh Market, New Seasons Market, Jewel, Haggen, Bristol Farms, Foodtown, The Vitamin Shoppe and Lifetime Fitness as as well as amazon.com or shop.hiballer.com. Hiball Energy is distributed through UNFI, Kehe/Tree of Life, Haddon House, Soda Express (OR), and Dovre (Canada).

Water Resources Group, LLC PACKAGING: 500 mL Elopak BPA-free boxed cartons, Canadian spring water

Unsweet herbal tea with no calories or caffeine

Organic Sparkling Energy Water

Hiball Energy

Icebox Water Four pack Case

Jade Monk Cranberry Blood Orange - Japanese Matcha Green Tea

Honest Tea

Jade Monk

PACKAGING: 16 oz. Glass

PACKAGING: .24 oz. Sticks/Sleeves

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Fair Trade, Kosher

Instant Mix, Japanese Matcha Green Tea stick packs

Ginger herbal tea with no calories or caffeine

Jade Monk Unsweetened Matcha Green Tea

Hop Soda Proper Soda

Jade Monk

PACKAGING: 8.4 oz. Can

PACKAGING: 12 oz. PET

Cane Sugar, All Natural, No Preservatives

ATTRIBUTES: Certified USDA Organic, NonGMO Project

Please visit us at www.hiballer.com. You can follow Hiball Energy on twitter/instagram: @hiballenergy

Cold Brewed, HPP, Premium Japanese Matcha

70 JULY-AUGUST 2015 BEVNET MAGAZINE


LOOK FORWARD TO YOUR EIGHT GLASSES

A L L N AT U R A L F L AV O R E D WAT E R W I T H E L E C T R O LY T E S

WWW.DRINKAGUA.CO @DRINKAGUA

AGUA ENERVIVA, LLC. CALL US: 516.597.5440


B E V N E T

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N A T U R A L

Just Chill: Tropical

Jay Street Coffee ITO EN(North America) INC.

B E V E R A G E

LaCroix Cúrate Piña Fraise The Chill Group, Inc

Lavit LLC PACKAGING: 12 oz. Powders

PACKAGING: 12 oz. Can

ATTRIBUTES: Kosher

Just Chill - The Power of Calm -

Fresh brewed 100% Arabica Beans. rBST Free Milk

Lavit Single Serve Cold Beverages

LaCroix Sparkling Water

PACKAGING: 12 oz. Can

PACKAGING: 9.1 oz. PET

G U I D E

ATTRIBUTES: NonGMO Project, Certified Vegan, Kosher

Single Serve, Cold Drinks in Recyclable Capsules

Naturally Essenced, Flavored Sparkling Water

Jay Street COFFEE SHOTUnsweetened

KeVita Lemon Cayenne

LaCroix Sparkling Water

Lori's Original Organic LemonGrass Lite

ITO EN(North America) INC.

KeVita Sparkling Probiotic Drinks

National Beverage Corp.

Lori's Original Lemonade

Fresh brewed 100% Arabica coffee-150mg of Caffeine

PACKAGING: 15.2 oz. Glass

PACKAGING: 12 oz. Can

PACKAGING: 16 oz. Glass

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher

ATTRIBUTES: Certified Gluten-Free, Kosher

ATTRIBUTES: Certified USDA Organic

LaCroix: 100% natural calorie-free sparkling water

Lemonade with a twist of refreshing lemongrass

Refreshing probiotics to revitalize your core.

Joia All Natural Soda

Kombucha in a Can

Boundary Waters Brands

Kombucha Wonder Drink

PACKAGING: 12 oz. Glass

PACKAGING: 8.4 oz. Can

Unique Fruit, Herb & Spices; Less Sweet; Mixer

ATTRIBUTES: Certified USDA Organic 5 Flavors: Now Including Niagara Grape

LIVE Kombucha Soda

LIVE Kombucha Soda

PACKAGING: 12 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade

Joni Juice "Give Me Greens"

KonaRed Hawaiian Coffeeberry®

Joni Juice, LLC PACKAGING: 16 oz. PET

Splash Beverage Group PACKAGING: 10.5 oz. PET

ATTRIBUTES: Kosher Cold-pressed juices and superfood smoothies. Each flavor is culinary inspired and hand crafted in small batches. Our products have rich flavor profiles & offer superior nutritional value.

72 JULY-AUGUST 2015 BEVNET MAGAZINE

Hawaiian super fruit juice from Kona, HI.

Real Soda Taste from Raw Kombucha. LIVE Kombucha Soda is the only Kombucha brand with tried and true soda flavors. LIVE Kombucha has eight delicious soda inspired flavors: • Dreamy ORANGE, a sweet and tangy blend of vanilla, cream, and orange • Sparkling GINGER, a burst of ginger, spiced just right • Culture COLA, sweet and brisk, puts a sensible spin on a traditional flavor • Pure DOCTOR, sweet with a touch of spice, authentic flavor with a kick • Revive ROOTBEER, Creamy, bold and refreshingly smooth • Living LIMON, sweet and tart, perfectly balanced citrus flavor • Pomtastic BLUEBERRY, a blend of blueberry and tangy pomegranate • Refreshing RHUBERRY, the sweetness of strawberry and the tartness of rhubarb united Our labels state our naturally occurring and measured probiotic content: Lactobacillus spp: 3.5 billion Saccharomyces boulardii: 3.3 billion LIVE is USDA Certified Organic, NON-GMO Project Verified and Fair Trade Certified. Cheers to a better tasting Kombucha!


B E V N E T Love Beets Organic Beet Juice Love Beets PACKAGING: 14 oz. Glass ATTRIBUTES: Certified USDA Organic Naturally sweet with a rich, smooth taste!

Lucky Jack Double Black Gourmet Coffee Warehouse, INC PACKAGING: 10.5 oz. Glass ATTRIBUTES: Certified USDA Organic, Fair Trade Organic RTD iced coffee, lightly effervescent

2 0 1 5

N A T U R A L

B E V E R A G E

G U I D E

Mamma Chia Organic Chia & Greens Beverages

Marley's Mellow Mood

Mamma Chia

Marley Beverage Company

PACKAGING: 10 oz. Glass

PACKAGING: 16 oz. Glass, 12 oz. Can

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Kosher, Certified B Corporation

ATTRIBUTES: Certified Gluten-Free, Kosher

Introducing Mamma Chia Organic Chia & Greens that combines the nutritional powerhouse of Chia with healthy greens, veggies, and fruit to provide a delicious, refreshing, on-the-go beverage. These nutritious Chia & Greens Beverages are available in four tasty flavors including Love Greens (Beet & Ginger), Soulful Greens (Cayenne & Lemon), Joyful Greens (Ginger & Lemongrass) and Grateful Greens (Kale & Mint). They combine simple, yet delicious ingredients that provide an entire day’s worth of Omega-3s (2500 mg), 6 g of fiber, 4 g of complete protein, 70% RDA of Vitamin A and 95 mg of calcium. Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of Slow Money. Mamma Chia donates one percent of sales to support farmers, community groups and organizations that build healthy local food systems.

Teas and sodas made w/ natural relaxation herbals

Marley's One Drop Marley Beverage Company PACKAGING: 11 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher A bold RTD coffee made with premium Jamaican blend

PRODUCTS: Grateful Greens, Joyful Greens, Love Greens and Soulful Greens.

Mamma Chia Clean Energy Beverages

Mamma Chia Vitality Beverages

Mamma Chia

Mamma Chia

PACKAGING: 10 oz. Glass ATTRIBUTES: Certified USDA Organic, NonGMO Project, Kosher, Certified B Corporation Enjoy a truly clean energy line that combines the nutritional powerhouse of Chia, with the natural energy source of Guayusa (gwhy-you-sa). Mamma Chia Clean Energy beverages deliver the benefits of Omega-3s, complete protein and fiber with the pure energy of Guayusa to naturally provide vitality, energy and strength to power your soul’s purpose. Each bottle of Mamma Chia Clean Energy offers 2500 mg Omega-3s, 4 g Complete Protein and 6 g of Fiber, along with 90 mg of Natural Caffeine – as much as a cup of coffee – without the jitters or crash. Lightly sweetened, Mamma Chia Clean Energy delivers a truly delicious drinking experience! PRODUCTS: Blackberry Blast, Cherry Charge, Grape Power and Raspberry Razz.

PACKAGING: 10 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher, Certified B Corporation Mamma Chia is the category innovator and creator of the first-to-market chia beverage. Mamma Chia Vitality Beverages are available in 9 tasty flavors. Lightly sweetened, each bottle of Mamma Chia contains more than an entire day’s worth of Omega-3s (2500 mg), 25 percent of one’s daily fiber, 4 g of complete protein and 95 mg of calcium, plus powerful antioxidants and valuable minerals. Award-winning Mamma Chia is a conscious and sustainable company with a mission to share the Magic of Chia® by offering delicious, high quality organic chia-based foods and beverages that provide natural vitality. PRODUCTS: Blackberry Hibiscus, Cherry Lime, Coconut Mango, Cranberry Lemonade, Guava Mamma, Pineapple Coconut, Pomegranate Mint, Raspberry Passion and Strawberry Lemonade. BEVNET MAGAZINE JULY-AUGUST 2015

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B E V N E T MARVELUS Sparkling Natural Mineral Water MARVELUS Beverage Group PACKAGING: 1 L PET Natural minerals and electrolytes. American source

MATCHA LOVE Organic Teas Unsweetened ITO EN(North America) INC. PACKAGING: 16.9 fl oz. PET

2 0 1 5

N A T U R A L

B E V E R A G E

Naked Juice – Bright Beets

Naked Juice PACKAGING: 15.2 oz. PET

G U I D E Mucho Gazpacho Bodega Barcelona LLC

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Kosher, Certified Vegan

PACKAGING: 8 oz. Glass

No beeting around the bushel - beets are the best. Add carrots, apples and lemon to the mix, and you get a juice that makes you feel unbeetable.

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan

No added sugar. No preservatives. Non-GMO Project Verified

Whole Vegetables Beverage original from Spain

Goodness Inside: 2 1/2 Beets 1/3 Carrot 1 1/2 Apples 1/4 Coconut’s Water 1/3 Lemon A Hint of Ginger

NessAlla Kombucha - Juniper Rose NessAlla Kombucha PACKAGING: 16 oz. Glass Crisp and savory balanced with sweet floral hints

ATTRIBUTES: Certified USDA Organic, Non-GMO Project 100% Matcha & brewed green tea. 350mg of EGCG

Midori Cold Brewed Matcha Midori Matcha PACKAGING: 16 oz. PET Premium Cold Brewed Matcha Green Tea

Mix1 Nutritional Protein Shake Mix 1 Life, Inc. PACKAGING: 12 oz. PET ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Kosher

Naked Juice – Peachy Almond & Berry Almond Nutmilk

Naked Juice PACKAGING: 15.2 oz. PET ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher Introducing a new Fruit and Nut Smoothie from Naked - a delicious, non-dairy smoothie that blends together the goodness of fruit, nuts, and plant protein. Available in both Peachy Almond and Berry Almond blends. Each smoothie provides 11g of plant protein and is a good source of Vitamin E and Magnesium. No sugar added. No preservatives.

Great Tasting Natural Protein Shake

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Noah's Spring Water 24oz CapCan Noah's Spring Water/ Varni Brothers Naturally 8.4 pH, Sodium Free, & Magnesium 110mg/L

NüBrü Cold Brew Piñon Coffee NüBrü Coffee, PBC PACKAGING: 12 oz. PET Coffee that kicks acid!™ Smooth and never skunky.


B E V N E T

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N A T U R A L

o2living Cold Pressed Juice

o2living

B E V E R A G E

G U I D E

Obi Probiotic Soda Meyer Lemon & Lime

Obi Probiotic Soda Tart Cherry Vanilla Bean

L.A. Libations

L.A. Libations

PACKAGING: 12 oz. Glass

PACKAGING: 12 oz. Glass

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic

PACKAGING: 16 oz. PET, 8 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher Certified Organic Cold Pressed Juice o2living has launched four new varieties of kid’s cold pressed juices to complement their original five, sixteen ounce skus, o2living face products and raw live food cafes. o2living was established in 2009 as a lifestyle brand encouraging people to live, learn and connect online and off-line. Their customizable online community www.o2living.com provides patrons and prospects with a centralized resource for information on holistic wellness and healthy living. o2living is an all embracing community dedicated to a healthy lifestyle through their organic café’s, spa and yoga studios in New York. They proudly handcraft their certified organic juices in a new state of the art juicery located in Westchester, NY. o2living premium brand is distributed to most elite natural food markets in New York. “We put a lot of love into each juice, carefully selecting certified organic fruits and vegetables, produce small batches and never add water to assure the best quality.” For more information call (914)763-6320

Obi Probiotic Soda Organic Root Beer

Obi Probiotic Soda Valencia Orange & Grapefruit

L.A. Libations

L.A. Libations

PACKAGING: 12 oz. Glass

PACKAGING: 12 oz. Glass

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic

Award-Winning Beverage Development Services Glasgow Consulting Group creates innovative beverages that set the standard for taste and functionality. Our accelerated product development cycles are typically 2-3 months from your product brief to plant trial. Dr. Gordon and his team have over 50 years of experience across all beverage platforms, specializing in technically challenging new product development. To learn more: Visit our website: www.glascg.com Contact: bill@glascg.com 401-515-4850

BEVNET MAGAZINE JULY-AUGUST 2015

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B E V N E T

2 0 1 5

N A T U R A L

Ocean Spray PACt cranberry extract water

B E V E R A G E

onli™ Beverages Premium Flavored Sparkling Water

Ocean Spray Cranberries, Inc.

Onli Beverages

PACKAGING: 16 oz. PET

PACKAGING: 12 oz. Glass

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher Ocean Spray® introduces the next generation of beverages to harness the power of the cranberry in a new way. Ocean Spray® PACt® cranberry extract water contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to cleanse and purify your body better than

G U I D E

ATTRIBUTES: Certified Gluten-Free, Kosher All Natural, No Artificial Colors or Preservatives

Osprey Organics Maple Water

water alone.* With only 10 calories per 16 ounce bottle, this new beverage is available in Cranberry Raspberry, Cranberry Pomegranate, Cranberry Blood Orange and Cranberry Mango Passion Fruit. Sweetened naturally and with the power of 50 cranberries, it’s proof that water gets better when it’s a little redder! *PACs (Proanthocyanidins) found in cranberries are not found in water. *Clinical/Research shows that subjects drinking cranberry beverages containing unique cranberry PACs, like PACt, have similar anti-stick activities in the urine (Kaspar et al., 2013; Mathison et al., 2014).

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan

ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher

Osprey Organic Maple Water pure, natural sap

PACKAGING: 11 oz. PET

PACKAGING: 11 oz. PET

ATTRIBUTES: Certified USDA Organic, Non-GMO, Lactose free, Gluten free

ATTRIBUTES: Certified USDA Organic, Non-GMO, Lactose free, Gluten free

Organic Valley Organic Balance® is a delicious, organic milk protein shake perfectly portioned for a quick breakfast, sensible snack or light meal on the go. Organic Balance is made with a short simple list of high-quality, fair trade, USDA Certified Organic ingredients, including real organic milk, and no chalky protein powders - for smooth, delicious taste and wholesome nutrition.

Organic Valley Organic Fuel® is a milk protein recovery shake designed for peak performance, packed with 26 grams of superior-quality milk protein, 70 percent of the recommended daily intake of calcium and no artificial sweeteners.

100% fruits and vegetables with no added sugars.

The protein in Organic Fuel is naturally occurring milk protein, a combination of 20% whey and 80% casein to provide the essential branch chain amino acids for peak performance and to help athletes recover faster. According to the pros, athletes benefit most when they consume a high quality source of carbohydrates in combination with protein to replenish glycogen stores, promote protein absorption and optimize protein synthesis. Organic Fuel has a 1:1 ratio of protein to carbohydrates, with carbohydrates from naturally occurring milk sugar and organic, unrefined cane sugar. Organic Fuel is made with high-quality certified organic ingredients - no chalky protein powders. Available in two flavors: Vanilla and Chocolate More info visit, ov.coop/fuel

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Pressed Juicery Cold-Pressed Juice - Greens 3

PACKAGING: 16 oz. PET

Organic Valley

For more information, visit ov.coop/balanced

An herbal supplement to help rebalance & replenish

PACKAGING: 1 L Tetra Pak

Organic Valley

Organic Balance is available in two flavors: Vanilla Bean and Dark Chocolate.

PACKAGING: 12 oz. Can

Pressed Juicery

Organic Fuel

Organic Balance is made with organic milk from pasture-raised cows on Organic Valley family farms, and is gluten-and lactose-free. Like all Organic Valley products, we never use antibiotics, synthetic hormones, toxic pesticides or GMOs.

Natural Choice Beverages

Ice River Springs

Organic Balance

Packed with protein and essential nutrients, Organic Balance is an excellent source of protein and naturally occurring calcium with 16 grams of protein and 50% recommended daily intake of calcium, all from real organic milk.

Perfect


B E V N E T Real Alkalized Water

•

2 0 1 5

N A T U R A L

Scheckter's OrganicEnergy

Real Water

Scheckter's Organic Beverages

PACKAGING: 500 mL RPET, 1 L RPET, 750 mL Glass, 1.5 L RPET

B E V E R A G E

G U I D E

Southern Teaz

Southern Teaz

PACKAGING: 8.4 oz. Can ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Certified Vegan, Fair Trade

Beyond alkalinity, infused with negative ions.

100% Natural Organic Energy Drink

Revive Kombucha Open Mic Series: Happy Hour

Shotz Natural Energy

Revive Kombucha

Shotz Nutrition Inc.

PACKAGING: 16 oz. Glass

PACKAGING: 2.5 oz. PET

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Fair Trade

Vitamin C, BVitamins and select amino acids

PACKAGING: 64 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade, Kosher

Bio-Dynamic Farming integrates chemical-free soil fertilization to foster eco-conscious tea leaves. Our commitment to Non-GMO seeds and Fair Trade practices, aims to promote social as well as agricultural awareness.

Limited edition. Happy Hour kombucha shrub.

Rumble Coffee Bean

Southern Teaz procures only the most premium organic whole tea leaves, harvested through a sustainable and holistic approach called Bio-Dynamic Farming.

www.southernteaz.com

Sipp Sparkling Organics

Rumble PACKAGING: 12 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher 20g of Protein, 8g of Fiber, 3000mg of Omega 3's

Steaz Organic Iced Green Tea

Sipp Eco Beverage Co.

Steaz-The Healthy Beverage Company

PACKAGING: 12 oz. Glass

PACKAGING: 16 oz. Can

ATTRIBUTES: Certified USDA Organic, Kosher

ATTRIBUTES: Certified USDA Organic, Certified Vegan, Fair Trade, Kosher

Sparkling layers of organic fruits & herbs

Leading brand of organic/fair trade iced green tea

Sambazon 100 Juices

Strother's Brewed Cold Coffee Juice

Slingshot

Suja Essentials Suja Juice PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Kosher Organic, Non-GMO, Cold-Pressured beverages.

Summit Spring Raw Water

Sambazon

Slingshot Foods

D.B. Miller, Inc.

PACKAGING: 10.5 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 16 oz. Glass

PACKAGING: 1.5 L PET

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade, Kosher, Certified B Corporation

Yogurt Protein Drink with a crunchy shot

ATTRIBUTES: NonGMO Project

Raw Water- Untreated Maine Spring Water

100% juice.100 calories or less.100 acai berries.

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Cold brewed coffee, juiced blueberries, cane sugar

Summit Spring Water, Inc.


B E V N E T Syfo Naturally Flavored Sparkling Waters

2 0 1 5

N A T U R A L

B E V E R A G E

G U I D E

TEAS' TEA Matcha Latte-Extra Rich

Universal Beverages, Inc.

ITO EN(North America) INC.

PACKAGING: 10 oz. Glass, 1 L PET, 2 L PET

PACKAGING: 270 mL PET Velvety rich lattes made with premium brewed tea

ATTRIBUTES: Kosher R/O Purified Unsweetened Fruit Essence PG/BVO Free

TapouT Performance Splash Beverage Group PACKAGING: 16 oz. PET More vitamins. More electrolytes. Less sugar.

Texas mADE D.B. Miller, Inc. PACKAGING: 16 oz. Glass ATTRIBUTES: NonGMO Project TEXAS inspired NON GMO lemonades and limeades

TEAS’ TEA Organic

ITO EN (North America) INC. PACKAGING: 16.9 fl oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Gluten-Free TEAS’ TEA Organic is an award-winning line of pure and natural premium tea. Freshly brewed from whole tea leaves with no added colors or flavors, each bottle preserves the true taste of the tea leaf. With a smooth taste and clean finish, TEAS’ TEA Organic contains naturally occurring tea antioxidants and Vitamin C. Created from the Japanese expression “Ocha no naka no Ocha” which simply means “The Tea of ALL Teas!”. Thoughtful sourcing and meticulous brewing methods ensure that TEAS’ TEA is “ONLY THE PUREST TEA™”. Available in both Unsweetened flavors with zero calories(Green Tea, Black Tea) and Lightly Sweetened with natural cane sugar-80 calories per bottle(Lemon Mint, Hibiscus, Pomegranate Blueberry, Ginger Peach) is the perfect beverage for the lifestyle of the active and health conscious consumer.

BEVNET MAGAZINE JULY-AUGUST 2015

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B E V N E T

2 0 1 5

N A T U R A L

Temple Turmeric Super Lights & Super Blends

B E V E R A G E

G U I D E

TheBu Kombucha Honeydew

Temple Turmeric

TONGO Coconut Water

Makana Beverages Inc

TONGO FLUID MOTION PACKAGING: 16 oz. PET

PACKAGING: 14 oz. Glass

70% Coconut Water Hydration Sports Drink

ATTRIBUTES: Certified USDA Organic, Non-GMO Project Fastest growing kombucha brand in California.

PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade, Kosher We are purveyors of the world’s first and finest family of delicious new turmeric-based Super Lights, Super Blends, Elixirs and PurePRANA Super Tonic. Designed to support a positive inflammation response and share soulful awareness for the body as Temple, all beverages are HPP, made with USDA Organic Certified ingredients*, and contain 7-16g

Tradewinds® Unsweetened Teas

Titan Tea

of our proprietary whole-root, organic Hawaiian Oana Turmeric™ and symphonic adaptogens like ginger, black pepper, cayenne and plant-based fats that help increase the functionality and bioavailability of curcumin. NEW Super Lights – Juicy and refreshing with only 40 calories and all the benefits of wholeroot turmeric. Offerings: Hibiscus Berry-Ade, Strawberry Lemon-Ade and Lemon Ginger-Ade. Super Blends – Dairy-free fusions of synergistic, whole-food ingredients like raw honey, cardamom, coconut milk and hemp. Offerings: Golden Mylk, Matcha Latte, Mexican Chocolate and Bullet Brew Turkish Coffee.

Chill Brands, LLC

Nestle Waters

PACKAGING: 16 oz. PET

PACKAGING: 1 gal. PET

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified GlutenFree, Fair Trade, Kosher, Certified B Corporation

ATTRIBUTES: Kosher

Tea with Electrolytes *Organic* Low Calorie

*Except raw, enzyme-rich polyflower honey TigerNut Horchata

trimino

Organic Gemini

Miami Bay Beverage Company PACKAGING: 16 oz. PET ATTRIBUTES: Certified Gluten-Free trimino protein-infused water is simply delicious, and each flavor carries just 28 calories plus 3 major performance benefits. First, you get 7g of whey protein, the gold standard for athletes and anyone who wants more muscle performance. Whey protein, absorbed quickly by the body, contains muscle-building amino acids for fast recovery after a workout.

PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Vegan, Kosher Organic cold-pressed non-dairy milk from TigerNuts Horchata originated in 13th century Valencia, Spain, and was traditionally crafted with TigerNuts, which are tubers (small root vegetables) – not nuts. We honor this recipe using naturally sweet, nutrient-dense organic TigerNuts and our biodynamically filtered water. At Organic Gemini, we are not cutting corners and use only whole food ingredients. Each bottle is cold-pressed and crafted in small batches in Brooklyn, NYC. TigerNut Horchata has as much potassium as a bottle of coconut water, as much iron as red meat, and at least 25% of the daily recommendation for fiber.

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There’s also 100% vitamin B complex, (B3, B5, B6, B12) – the essentials for energy, recovery, immune health, and digestion. And trimino is great for what it doesn’t have: 0g sugar, 0 carbs, and 0 caffeine. Four simply delicious flavors: Mixed Berry, Coconut Pineapple, Peach, Strawberry Lemonade. trimino is the smart choice for healthy living. For moms, it’s a great alternative to high-calorie kids beverages. For anyone watching their weight it’s a smart way to achieve your personal best. It’s safe for diabetics and other medical conditions. And it’s great for anyone who wants to make the right choice about diet throughout the day.

hint of peach, lemon, or raspberry natural flavors


PERFORMANCE IN THE PUREST FORM

TM

WWW.AQUAHYDRATE.COM @ AQUAHYDRATE /AQUAHYDRATE


B E V N E T TrimFit Weight Loss Water

2 0 1 5

N A T U R A L

Uncle Matt's Organic Pulp Free Orange Juice

B E V E R A G E

G U I D E

Vertical Water

Vita Coco Cafe

First Fruits Business Ministry, LLC

Uncle Matt's Organic, Inc.

PACKAGING: 16.9 oz. PET

PACKAGING: 59 oz. PET

TrimFit Patented Weight Loss Water All Natural

ATTRIBUTES: Certified USDA Organic, Kosher

ATTRIBUTES: NonGMO Project, Certified B Corporation

Not from concentrate, premium organic orange juice

Maple Water on a mission to keep trees vertical

True Nopal Cactus Water

Unity Vibration Kombucha

True Me Brands, LLC.

Feronia Water PACKAGING: 16.9 oz. Tetra Pak

Vim + Vigor No.01 Detoxify + Alkalize

Unity Vibration Living Kombucha Tea LLC

PACKAGING: 1 L Tetra Pak, 500 mL Tetra Pak

PACKAGING: 12 oz. Glass

Vim + Vigor PACKAGING: 12 oz. PET

ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher

ATTRIBUTES: Fair Trade, Kosher

ATTRIBUTES: Certified USDA Organic, NonGMO Project

All Natural True Nopal Cactus Water no added sugar

Authentically Brewed Artisan Low Alcohol Kombucha

kale spinach romaine cucumber celery apple lemon

All Market Inc, DBA Vita Coco PACKAGING: 330 mL Tetra Pak ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Kosher Coconut Water Meets Espresso with a Splash of Milk

Vita Coco Coconut Water All Market Inc, DBA Vita Coco PACKAGING: 500 mL Tetra Pak, 330 mL Tetra Pak, 1 L Tetra Pak ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher Never From Concentrate, Naturally Electrolyte-Rich

True Zealand

UPLOAD Rainforest Infusions True Water Group, LLC

GLOBEK Healthy Products

Brands Within Reach PACKAGING: 500 mL PET, 1 L PET, 1.5 L PET

PACKAGING: 500 mL PET, 1 L PET, 1.5 L PET, 750 mL Glass

Volvic filters through 6 layers of volcanic rocks

ATTRIBUTES: Kosher Single source, New Zealand natural spring water

Volvic Natural Spring Water

PACKAGING: 16 oz. PET ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher

Tu Me Turmeric Water

UPLOAD was born in the South American rainforests, by combining the power of superfruits with the wellness of herbal extracts plus premium essential vitamins.

VOSS Sparkling Artesian Water

The result is an amazing flavorful healthy drink never seen before! Tu Me Beverage Company PACKAGING: 16.9 oz. PET Available in Turmeric w/ Mango, Berries, & Citrus

UPLOAD Detox: Cranberry+Pomegranate+Blackberry with Cupuaçu & Red Tea. UPLOAD Energy: Strawberry+Açaí+Acerola with Guarana & Red Tea. UPLOAD Strength: Raspberry+White Grape+Pear with Camu-camu, Mint & White Tea. UPLOAD Vitality: Tangerine with Ginseng & Yerba Mate. UPLOAD Balance: Passion Fruit with Chamomile, Sweet Fennel & Lemon Balm. UPLOAD Antiox: Pineapple+Lychee with Green Coffee, Ginger & White Tea. UPLOAD Rainforest Infusions is Rich in Vitamins, contains only 10 Calories and is Naturally Sweetened with Zero Sugar Added. Born in the South American rainforests, bottled in the USA. Super healthy recipes, real natural ingredients…surreal taste. UPLOAD Rainforest Infusions: Nature to Yourself Contact Us: 1.888.727.8128 – info@upbev.com

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VOSS of Norway ASA PACKAGING: 375 mL Glass, 800 mL Glass Fine bubbles and low mineral composition.


B E V N E T VOSS Still Artesian Water

2 0 1 5

N A T U R A L

Whistler Water

B E V E R A G E

Wild Poppy Juice Organic Grapefruit Ginger

VOSS of Norway ASA

Whistler Water Inc.

PACKAGING: 330 mL Glass, 500 mL Glass, 850 mL Glass, 375 mL Glass, 800 mL Glass

PACKAGING: 350 mL PET, 500 mL PET, 1 L PET, 1.5 L PET, 4 L PET

Vuka Natural Energy Drinks Vuka, LLC PACKAGING: 16 oz. Can Workout, Workout ZO-CAL (Stevia), Think & Renew

WANU

Wild Poppy Juice Organic Peach Vanilla

Wild Poppy Juice Company

Wild Poppy Juice Company

PACKAGING: 10 oz. Glass

PACKAGING: 10 oz. Glass

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic

Liquid goodness organic fruit, agave, spices

Liquid goodness organic fruit, agave, spices

Wild Poppy Juice Organic Peppermint Lemonade Wild Poppy Juice Company

ATTRIBUTES: Kosher

www.wanuwater.com

84 JULY-AUGUST 2015 BEVNET MAGAZINE

ATTRIBUTES: Certified Gluten-Free, Kosher Made with Cane Sugar & Honey, 13 Teas, 4 Juices

Liquid goodness organic fruit, agave, spices

PACKAGING: 16 oz. PET

SRP- $1.99- $2.49

PACKAGING: 23.5 oz. Can

ATTRIBUTES: Certified USDA Organic

WANU Water

WANU (short for WAter+NUtrition) is a great-tasting, innovative bottled water, infused with fiber, vitamins and antioxidants. WANU is low calorie, sugar-free, non-GMO and contains 11 of the 13 vitamins deemed essential by the Academy of Science. As a healthier alternative to sugary sports drinks and beverages, WANU is naturally sweetened with a smooth monkfruit and stevia blend. Containing a mere 5-10 calories per serving, WANU is available in four (4) flavors; Dark Cherry, Watermelon Raspberry, Peach Passion, and Kiwi Cucumber. WANU’s 16 oz. custom bottle encourages active consumers to hydrate on the go, with a design sculpted to fit naturally in the palm of your hand. Each bottle of WANU is BPA-free and is produced using aseptic processing resulting in a clean, refreshing beverage. WANU is currently available in California and will be distributed nationwide in select retailers by late summer.

Xing Beverage LLC

PACKAGING: 10 oz. Glass

100% pure Canadian glacial spring water

Wild Poppy Juice Organic Blood Orange Chili

XINGTEA Natural Premium Green Tea with Mango

Wild Poppy Juice Company

ATTRIBUTES: Kosher Lowest TDS for a refreshing clean taste.

G U I D E

PACKAGING: 10 oz. Glass ATTRIBUTES: Certified USDA Organic Liquid goodness organic fruit, agave, spices

WTRMLN WTR

Zenify Phi Drinks, Inc PACKAGING: 12 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher Natural Stress Relief, 50 Calories, Non-GMO

Zenify Zero Sugar Phi Drinks, Inc PACKAGING: 12 oz. Can ATTRIBUTES: NonGMO Project, Kosher Natural Stress Relief, Zero Sugar, 10 Calories

Zevia Zero Calorie Soda World Waters

Zevia, LLC

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. Can, 16 oz. Can, 12 oz. Glass

ATTRIBUTES: NonGMO Project, Certified Vegan, Kosher Fresh, Cold-pressed, electrolyte packed WTRMLN WTR

ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher Zero Calorie Naturally Sweetened Soda


NATURAL BEVERAGE FLAVOR AND INGREDIENT SOLUTIONS NON N ON GMO G MO

Project P rojec t VERIFIED

nongmoproject.org non no n g m o p ro j e c t . o r g

Born from a long-standing agricultural heritage and partnerships with California fruit growers and processors. Free from traditional chemical solvents, these clean-label ingredients bring authenticity to natural beverage innovation.

Plant-based and whole food ingredient solutions of trueto-fruit natural flavors, chia drinks, non-dairy whole grain oat milk and unique natural flavor modifiers Available as natural, organic and non-GMO.


B E V N E T

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B E V E R A G E

G U I D E

A. Holliday & Company Inc.

Aqua-Chem Inc.

Barrington Nutritionals

Blue Pacific Flavors

In business for over 40 years, we source and deliver bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and Coconut Water Powder. Contact Us!

Aqua-Chem Introduces The World's Largest Packaged Vapor Compression Distillation Unit Capable of producing 7200 gallons per hour (120 gallons per minute) of USP quality distilled water. Provides maximum energy efficiency per gallon of distillation with standard dual heating.

Barrington Nutritionals is dedicated to providing high quality, science based ingredients to the nutraceutical, pharmaceutical and functional food industries through efficient, ethical customer service and superior product expertise.

Blue Pacific Flavors introduces Farm Stand Whole Fruit Flavors™, offering whole fruit flavors and plant-based whole food ingredients, many of which have are Non-GMO Project Verified. Call for natural product solutions that meet consumer demands for authentic, simple, healthier beverages.

AIBMR Life Sciences, Inc.

Artiste

Berlin Packaging

Captain Drake, LLC

AIBMR is an industry leader in natural products research and consulting, putting science behind natural products. AIBMR can assist your company with GRAS Self-determinations, FDA GRAS Notifications, FDA NDI Notifications, Toxicological Safety Studies, Regulatory Compliance.

Artiste is a leading global supplier of high quality specialty flavor ingredients sourced through a global network of partner manufacturers. Portfolio includes Citrus, Mints, Extracts including Tea, Coffee, Cocoa and Fruit, Flavors and a premium line of Nutraceuticals and Botanicals.

Berlin Packaging is a premier supplier of plastic, glass, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services for customers of all sizes. We exist to help companies be Greater, Faster.

Let Captain Drake help you switch your genetically modified ingredients over to NGP verified product. We are the FIRST and ONLY supplier of NGP citric acid, sodium citrate, potassium citrate, and organic cane sugar. We also carry non gmo calcium citrate, malic, fumaric, and ascorbic acid.

AmbaFlex, Inc.

Avure Technologies

BevSource

Chemi Nutra

Creators of SpiralVeyor, specially designed for Mass Flow applications

AVURE Technologies is the global leader in High Pressure Processing. With more than 60 years of experience and expertise in HPP science and manufacturing, AVURE specializes in HPP systems for food and beverage processing with the fastest and most reliable systems in the industry.

BevSource provides beverage manufacturers, contractors, and brand owners with innovative ingredients and packaging solutions necessary for success in the beverage industry. Always operating on our core value system, we deliver quality and service excellence every step of the way.

Chemi Nutra makes the functional ingredient AlphaSize® Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize® boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize® A-GPC as GRAS.

Applied Food Sciences (AFS)

AZPACK Bottling & Canning

Bioenergy LIfe Science, Inc.

Citromax Flavors

We sell organic caffeine that is 90% pure, natural, and non-gmo. In addition to other naturally sourced ingredients for natural energy, sports nutrition, and cellular detox.

Fully automated bottling & canning lines, state-of-the-art 240,000 SQF facility, custom blending & filling powder capabilities, 400,000-bottle daily capacity, shelf-stable, high-acid beverages, 1 million can daily capacity, tunnel pasteurized, hot fill or cold fill preserved, can fill can sizes 5.5 oz. up to 24 oz.

Bioenergy Life Science manufactures Bioenergy Ribose, the only FDA GRASaffirmed and patent-protected ribose. With scientifically validated energy enhancing and health benefits, Bioenergy Ribose is used to improve the nutritional profile and benefit claims in leading functional foods and beverages.

Citromax is one of the world's premier growers of lemons and producers of oils and juices. Citromax has expanded its flavor expertise by broadening the scope of its flavor repertoire. Our companies are behind a delicious array of today's iconic flavors in beverages, dairy, bakery and confection.

86 JULY-AUGUST 2015 BEVNET MAGAZINE


B E V N E T

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N A T U R A L

B E V E R A G E

G U I D E

Custom Ingredients, Inc.

DWS Printing Associates

Franklin Baker, Inc.

Global Essence Inc.

We are experts in flavor creation, offering full service beverage development to match your unique flavor profile. We provide superior quality, custom flavors, with excellent customer service.

Established in 1865 & celebrating our 150th anniversary, DWS is a 4thgeneration family owned & operated label printing and packaging design company specializing in labels for craft beer and beverage, including Cut-&-Stack, Pressure Sensitive, Shrink Sleeve & Roll-Fed labels

Franklin Baker, Inc. is the premier supplier of coconut ingredients to the global food and beverage market for over 100 years. We offer Coconut Water, Coconut Water Concentrate, Coconut Cream, Coconut Milk, Coconut Concentrate, Creamed Coconut, Coconut Sugar, and other coconut products

Global Essence is a supplier of materials to the flavor, fragrance and consumer products industries. We specialize in essential oils, aroma chemicals, absolutes, natural custom blends, NOP Organics, water soluble extracts and other flavor and fragrance ingredients. Certified Woman Owned Business

Display Technologies, LLC

eSense

Ganeden

Glover Capital, Inc.

Display Technologies designs and develops innovative, value-added merchandising solutions that drive impulse sales in the beverage industry. Our Visi-Slide® shelf glide is the standard for single-serve beverage organization across the globe. Shop for glides online at our website.

As designers & manufacturers of flavors, we service a vast array of industries including food, beverage & pharmaceutical. Founded in 2005, we're a 21st century style company born from over a hundred years of combined experience. Contact us to see just how full of flavor we are.

GanedenBC30 (Bacillus coagulans GBI-30, 6086) probiotic is a patented organism that can be found in more than 100 food and beverage products throughout the world. GanedenBC30 is highly stable through processing, shelf life and stomach acids. It is backed by over 20 published studies and FDA GRAS status.

Glover Capital, Inc., negotiates the purchase, sale, merger or restructuring of industry-specific assignments that are national and international in scope. The company also advises owners and senior management on a wide spectrum of corporate financial issues.

Draco Natural Products

Flavor Producers

Garvey Conveyors

GNT USA, Inc.

Draco’s Whole Fruit & Vegetable Extracts are 100% natural powerhouses of concentrated nutrition, flavor and color for your functional beverage projects. Processed using the whole fruit or vegetable, nutrient dense BioVitality extracts contain up to 50% more valuable phytocompounds than juicing.

Flavor Producers is a leading manufacturer of premium quality conventional and certified organic flavors. Essences, extracts, natural emulsions & tropical fruit concentrates are now available. Your partner in flavor development.

Garvey is a global leader in the packaging industry located in the Blue Anchor, New Jersey. With over 89 years of conveying, accumulating and automation experience, we have products to handle every one of our customer’s needs.

GNT is the leading provider of natural colors from fruits & vegetables. Colors are organic compliant, GMO-free and kosher. Excellent in beverages, they provide a stable, all natural, clean label solution to your coloring needs. Products are available in liquid or powder.

DuPont Nutrition & Health

Fort Dearborn Company

Glasgow Consulting Group

Gotham Brand Managers

Our unique and diverse ingredient portfolio includes solutions that deliver health and wellness benefits, optimize sensory and quality performance and provide cost-savings potential. With expertise in beverage formulation and processing, robust clinical science, and consumer insights.

Decorative label solutions…we’ve got you covered. Create impactful shelf appeal for your beverage products with Fort Dearborn’s innovative label solutions. We offer a variety of label, printing and material options to effectively decorate any size and shape container. Contact us today.

Award-winning Beverage development services. Glasgow creates innovative beverages that set the standard for taste and functionality. Quick turnarounds typically 2-3 months from product brief to first production. Dr. Jonathan Gordon and his team have 50+ years experience in all beverage platforms.

is an independent sales, marketing and merchandising team for select snack and beverage brands in the NYC area. We are not your typical broker or consulting group; our experienced team works hard every day selling, sampling, merchandising and managing the brands we represent.

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B E V N E T

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B E V E R A G E

G U I D E

Hidell International

HP Ingredients

Innovative Food Processors, inc. (IFP)

Leahy-IFP

For over four decades, Hidell International [HI] has provided innovative consulting solutions to issues facing the bottled water and beverage industry. HI has grown revenue, improved efficiencies, and increased the bottom line for Clients. It has a proven history of advanced nutritional products.

HPI offers functional natural superfruit ingredients from juice concentrate, freeze-dried powder & powder extracts of: Maqui berry, Elderberry, Blackberry, Blueberry, Raspberry, Bergamot & Blood Orange to help you develop exciting, new, innovative & delicious blockbuster beverages.

Perfect powdered beverages with IFP’s product development & manufacturing expertise. Particle engineering technologies to optimize product, including dispersion & dissolution, flavor optimization & unstable ingredient protection. Versatile co-packing capacity. NSF registered cGMP SQF & Organic

From the bench to the shelf is a long journey. Whether your beverage needs are all natural, organic, or Non-GMO, our team can bring ideas from commercialization all the way to launch. Choose from a variety of aseptic packaging formats and multiple manufacturing facilities to fit your needs.

HP Hood LLC

Inland

iTi Tropicals, Inc.

MANE, Inc.

HP Hood is one of North America's largest ESL and aseptic contract manufacturers. With state-of-theart fillers on both coasts, HP Hood provides logistical efficiency while delivering unparalleled quality, reliability and speed to both small companies and billion dollar brands.

Inland works collaboratively with brand owners and industry partners to advance innovative, best-in-class solutions for food, beverage and consumer product packaging. Product offerings include cut & stack, pressure sensitive, in-mold, blow mold and shrink labels.

iTi is an importer that believes in more than shipping tropicals to the food manufacturing industry. For 26 years, we have been introducing the food world to new and exciting fruits and most recently to a ground breaking coconut water concentrate.

MANE's Pure Capture™ platform delivers natural flavor solutions for high performance, affordable natural flavors. MANE's broad palette of natural proprietary compounds are driven by global expertise in natural vanilla and true-to-nature extractions to design the preferred market beverages.

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B E V N E T

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N A T U R A L

B E V E R A G E

G U I D E

Martin Bauer Inc.

Monvera Glass Décor

Northwest Naturals

Prinova USA

The Martin Bauer Group is one of the largest manufacturers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailor-made products for your requirements. Safe, high quality products you can trust.

Monvera excels at glass decoration services such as screen printed labels, bottle etching and decals to the wine & spirits, beer, cosmetics, specialty food and beverage industries.

Northwest Naturals is recognized as one of the industry leaders in the production of specialty-blended, allnatural fruit juice concentrates, WONF concentrates and frozen dairy-style bases, essences, and other valueadded fruit products. Let us help you turn ordinary into extraordinary.

Prinova provides high-quality ingredients, flavors and value-added nutritional blends to the global food, feed and wellness industries. Prinova has a team of application and technical specialists within the R&D Laboratory to help customers develop, improve, and enhance their products.

McLean Design, Inc.

Natreon Inc

NSF International

ProSweetz Ingredients Inc.

McLean Design has been creating market-beating beverage packaging for over two decades. Based in the San Francisco Bay Area, we specialize in brand strategy, brand identity, packaging design, and custom structures.

Natreon researches, manufactures and markets Ayurveda ingredients backed by patents, clinical studies and standardization of active compounds. Sensoril ashwagandha, Capros Indian Gooseberry, PrimaVie shilajit, Crominex3+ chromium and AyuFlex are all respected Natreon brands.

The NSF Bottled Water and Beverage Program is an integrated package of safety & quality assurance services which support you from source to shelf and provide your customers with the ultimate assurance of the NSF mark. Our clients are bottlers and manufacturers, retailers, distributors and suppliers.

ProSweetz's mission is to establish a long-term partnership with our customers by providing exceptional services and high quality Food Ingredients. We have strong positions in: High Intensity Sweeteners, Natural Organic Sweeteners, Herbal Extracts, Aroma Chemicals and other Food Ingredients.

METABRAND CORP

Nature's Way Purewater

Orgenetics, Inc.

PTM Food Consulting

Metabrand is the premium flavor development, formulation lab and ingredient distributor in the Natural Products Industry. Combining cutting edge, state of the art manufacturing with years of real market experiences to create the highest quality products for the beverage and supplement industries.

Premier Contract Beverage Manufacturer • Over 200,000 sq. ft. manufacturing facility • Mineral injection, Cold fill • Pressure sensitive (PSL) and Roll Fed (Glue) • Multi-pack 6pk-36 • 500mL, 700mL, 750mL, 1 Liter, 1.5 Liter, 17oz • Flavoring, Vitamin and nutrient additives, Electrolyte, High PH

Orgenetics, Inc. offers its premium and innovative line of Orgen® brand ingredients for the natural beverage industry: 100% Certified Organic & All Natural, water soluble, Vitamins and Minerals, standardized from extracts of Organic fruits & vegetables. Visit our website for more info.

PTM Food Consulting is your premier natural and organic beverage development and manufacturing support firm. Our wide range of experience with natural flavors, natural sweeteners and functional ingredients achieves an exciting point of difference between your product and competitors.

MJ Bevolution, Inc

Naturex Inc.

Overnight Labels, Inc

Pyure Brands

MJ Bevolution works with companies ranging from Start-Ups to Fortune 500 Corporations. We provide: Identification of Strategic Growth Areas, Concept Exploration and Development, Brand Positioning, & Strategy, Distribution Strategy, Procurement, Business Development and Supply Chain Services.

Naturex is the global leader in specialty plant-based natural ingredients. We provide ingredients that add value to your beverages by improving organoleptic characteristics, such as color, flavor, taste, and texture, while adding functional and nutritional properties and extending shelf life.

Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell inserts, pressure & non pressuresensitive labels and more!

Pyure Brands offers a variety of highpurity, Organic Certified, Non-GMO Project Verified Stevia and Erythritol sweeteners. Calorie-Free, Safe for Diabetics and Trusted for Taste by over 500 Food, Beverage, Nutraceutical, and Personal Care Products. REQUEST A SAMPLE TODAY on our website.

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B E V N E T

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B E V E R A G E

G U I D E

RiceBran Technologies

Steviva Ingredients

Tree Top, Inc.

World Choice Bottling

RiceBran Technologies is the leader in single serve “Shake & Drink” healthy beverages and protein shakes. Save on freight – lock in freshness! RiceBran Ingredients are gluten free, non GMO, sustainable, all natural, vegan, nutritious and provide a great combo of protein, fiber and healthy fats.

Steviva Ingredients, Inc. is a global ingredient supplier with a focus on all-natural high-intensity sweeteners and customer sweetening solutions for manufacturers. Steviva Ingredients sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.

Tree Top processes virtually every fruit under the sun into high-quality, valueadded products, which include fruit powders, frozen fruit, specialty fruit juice concentrates, fruit purees, fruit preps, dried apples, and bulk apple sauce. MORE FRUITS, MORE FORMS, MORE POSSIBILITIES.

World Choice is a premier bottler of carbonated and alcoholic beverages. Since 1991, World Choice has been successfully producing quality copack brands. We have capability to fill glass or plastic bottles in our stateof-the-art, award-winning facility in Burnaby, British Columbia, Canada.

Sensient Flavors LLC

Stiebs

Virginia Dare

World Food Processing

Sensient Flavors offers value-added flavor systems that bring life to products. With industry-leading expertise in the savory, beverage and sweet markets, we provide comprehensive solutions that meet requirements.

Stiebs is devoted to sourcing, processing and delivering the world's finest plant-based products. We offer a full line of fruit based ingredients as Single Strength Juices, Juice Concentrates, Purees, Extracts, Powders and Pomegranate Arils.

Our beverage laboratory staff is knowledgeable of all types of beverage applications. The staff welcomes the opportunity to match a classic flavor, or to create the newest and trendiest flavors. We have an excellent selection of the quality flavors, and masking systems from natural to organic.

USA manufacturer of Non-GMO Project Verified and available in Organic Pea Protein. Offering PURISPea for neutral pH beverages, acidic beverages and high protein inclusion beverages. Also find, Hexane Free PURIS Non-GMO Soy Protein and Organic PURIS Soy Protein and other fine non-GMO ingredients.

SouthEast Beverage and Bottling Sunland Nutrition, Inc.

Southeast Bottling & Beverage is a tolling and turnkey manufacturer of beverages. Our 3 lines manufacture 2oz to 64oz hot fill or cold fill process bottles. New 76,000 sf state of the art facility with more capacity, capabilities, top notch mgmt, Organic and cGMP Cert. Call us for more information.

Sunland Nutrition is an industry trusted innovative source of raw materials in the food and beverage marketplace. We promise a complete line of high-quality ingredients which include vitamins, amino acids, sport nutrition, natural and organic sweeteners, and more. We want to help your business grow!

Sovereign Flavors, Inc

Synergy Flavors

BOTTLING & CANNING Fully Automated Bottling & Canning Lines FULLY AUTOMATED BOTTLING & CANNING FOR HIGH-ACID BEVERAGES POWDER BLENDING & FILLING STATE-OF-THE-ART 240,000 SF FACILITY 400,000-BOTTLE DAILY CAPACITY

Premier Flavor Manufacture and Beverage Development Center. Specializing in the formulation of ready to drink tea, soda, sport, energy, functional, spirits, wine, craft beer, and bar mixers.

Synergy Flavors is a leading manufacturer and supplier of flavorings, extracts and essences. We have extensive experience across the food and beverage industry, developing high quality taste solutions including all natural tea, coffee and botanical extracts/essences & a full line of natural flavors.

1 MILLION CAN DAILY CAPACITY TUNNEL PASTEURIZED HOT FILL OR COLD FILL PRESERVED CAN FILL CAN SIZES 5.5 OZ UP TO 24 OZ.

WWW.AZPACK.COM Arizona Production & Packaging

480-449-7770 | 7303 S. Kyrene Rd, Tempe, AZ 85283 BEVNET MAGAZINE JULY-AUGUST 2015

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G U I D E

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Cataryna Ubertini

12 Wall St

Huntington

NY

11743

877-834-2739

drink3water.com

A. Holliday & Company Inc.

Christine Renken

4141 Yonge Street

Toronto

ON

M2P 2A8

416-225-2217

teacoff.com

AIBMR Life Sciences, Inc.

John R Endres, ND

4117 S Meridian

Puyallup

WA

98373

253-286-2888

aibmr.com

Alkame Water inc.

Robert Eakle

3651 Lindell Road

Las Vegas

NV

89103

702-273-9714

alkamewater.com

All Market Inc, DBA Vita Coco

Hailey Tully

38 W. 21st Street

New York

NY

10010

646-461-0319

vitacoco.com

AmbaFlex, Inc.

Phil Miller

2301 E Lamar Blvd, Suite 100

Arlington

TX

76006

972-600-3200

ambaflex.com

David Hollister

6905 Aragon Circle

Buena Park

CA

90620

305-938-0600

a division of EuroVita Corp.

Amy & Brian Naturals Applied Food Sciences (AFS)

Jackson Zapp

8708 S Congress Ave

Austin

TX

78745

512-732-8300

appliedfoods.com

Aqua-Chem Inc.

Brian Linkous

3001 E. Gov . John Sevier Highway

Knoxville

TN

37917

865-544-2065

aqua-chem.com

Artiste

Joe Raimondo

139 Harristown Road

Glen Rock

NJ

07452

201-447-1311

artiste.us.com

VanTrang Manges

630 Flushing Avenue

Brooklyn

NY

11206

917-691-6788

getgreenmustache.com

Avitae USA, LLC

Dan Ashby

PO Box 93686

Cleveland

OH

44101

949-282-3449

goavitae.com

Avure Technologies

Lisa Pitzer

1830 Airport Exchange Blvd. Suite 160

Erlanger

KY

41017

859-534-1545

avure-hpp-foods.com

7303 S Kyrene Rd

Tempe

AZ

85283

480-449-7770

azpack.com drinkbai.com

Athena Brands, Inc.

AZPACK Bottling & Canning Bai Brands

Rachel Mansfield

Barrington Nutritionals Berlin Packaging

Carole Branchetti

1800 East State Street

Hamilton

NJ

08609

609-586-0500

500 Mamaroneck Avenue

Harrison

NY

10528

800-684-2436

BarringtonNutritionals.com

525 W Monroe

Chicago

IL

60661

312-869-7539

BerlinPackaging.com

BevSource

Kathy Evgen

219 Little Canada Rd E.

St. Paul

MN

55117

866-956-4608

bevsource.com

Bioenergy LIfe Science, Inc.

Penny Portner

13840 Johnson Street NE

Minneapolis

MN

55304

763-746-3926

bioenergyribose.com

Black Medicine

Chris Cooper

513 Independent Road

Oakland

CA

94621

510-636-1350

blackmedicine.com

Blue Pacific Flavors

Maria Mitchell

1354 S. Marion Court

City of Industry

CA

91745

626-934-0099

bluepacificflavors.com

Jon Beltran

1674 Meridian Ave suite 500

Miami Beach

FL

33139

844-666-3503

muchogazpacho.com JoiaLife.com

Bodega Barcelona LLC

Carleton Johnson

3440 Belt Line Blvd

Minneapolis

MN

55416

612-308-2056

Boxed Water

Boundary Waters Brands

Robert Baird

201 Monroe Ave

Grand Rapids

MI

49503

616-990-3560

boxedwaterisbetter.com

Boxed Water

Robert Baird

201 Monroe Ave NW

Grand Rapids

CA

49503

616-710-1560

boxedwaterisbetter.com

Bragg Live Food Products

Ray Cano

199 Winchester Canyon Dr.

Santa Barbara

CA

93117

805-968-1020

Bragg.com

Alexandra Creteur

689 Mamaroneck Ave

Mamaroneck

NY

10543

914-621-1288

volvic-na.com

Grant Estabrook

2700 E. Coast Hwy

Corona del Mar

CA

92625

800-490-9129

britewater.com

Kevin Li

465 Johnson Ave

Brooklyn

NY

11237

212-488-0661

BruceCostGingerAle.com

Mark Anderson

601 Carlson Parkway

Minnetonka

MN

55305

952-353-0521

captdrake.com

Celsius

Linda Loren-Gulla

2424 N. Federal Hwy., Suite 208

Boca Raton

FL

33431

561-276-2239

celsius.com

Chemi Nutra

Chase Hagerman

11100 Metric Blvd.

Austin

TX

78758

866-907-0400

cheminutra.com

Seane Marie Edwards

1 Little West 12th Street

New York

NY

10014

800-832-0525

titantea.com

Chimp Food

Scott Joseph

7777B Davie Road Extension

Hollywood

FL

33024

754-263-2550

CideRoad, LLC

Kevin Duffy

PO Box 520

Mendham

NJ

07945

973-543-9003

Elaine Kellman-Grosinger

444 Washington Avenue

Carlstadt

NJ

07072

201-933-8405

citromaxflavors.com

John Campbell

2400 Wyandotte St

Mountain View

CA

94043

860-705-5816

cocolibreorganic.com

Connecticut Currant LLC

Allyn Brown

50 N W Corner Rd

Preston

CT

06365

860-889-3766

ctcurrant.com

Consumer Health Brands

Chris Fenton

16600 Monterey Street

Morgan Hill

CA

95038

877-554-DEFY

defymix.com

Jon Crecy

1222 e. grand ave

El Segundo

CA

90245

310-850-0815

corenatural.com

Mike Wendling

160 Calle Iglesia

San Clemente

CA

92672

949-276-7995

customingredientsinc.com

Brands Within Reach BriteBevCo, Inc. Bruce Cost Ginger Ale Captain Drake, LLC

Chill Brands, LLC

Citromax Flavors Coco Libre

Core Nutrition, LLC Custom Ingredients, Inc.

cideroad.com

D.B. Miller, Inc.

David Britton

9333 B Brown Lane

Austin

TX

78754

502-939-8901

txlemonade.com

DD USA Organic LLC

Maike Mocikat

2001 Biscayne Blvd. Ste# 117/68

Miami

FL

33137

866-822-3650

darkdog-organic.com

Diabolo Beverages

Jon Pevehouse

PO Box 56869

Sherman Oaks

CA

91413

714-702-4967

drinkdiabolo.com

Display Technologies, LLC

Brian Farrere

1111 Marcus AVe

Lake Success

NY

11042

516-495-7000

display-technologies.com

Draco Natural Products

Russell Zhang

539 Parrott St

San Jose

CA

95112

408-217-0501

draconatural.com

Drazil Foods

Christine Wheeler

3527 Mt. Diablo Blvd

Lafayette

CA

94549

609-203-7035

drazil.com

Drink Blocks

Bob Weiss

27762 Antonio Pkwy., L1-474

Ladera Ranch

CA

92694

949-545-8932

drinkblocks.com

92 JULY-AUGUST 2015 BEVNET MAGAZINE


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N A T U R A L

B E V E R A G E

G U I D E

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

DRY Soda Co.

Melody Connor

410 First Avenue South

Seattle

WA

98104

206-652-2345

DRYsparkling.com

DuPont Nutrition & Health

Michael Derrington

4300 Duncan Ave.

St. Louis

MO

63110

800-325-7108

danisco.com/beverage

DWS Printing Associates

Andy Staib

89 North Industry Court

Deer Park

NY

11729

631-667-6666

dwsprinting.com

CJ Comu

15455 DALLAS PARKWAY

ADDISON

TX

75001

972-764-5252

fulhum.com

Gary Frumberg

4402 23rd Street # 114

Long Island City

NY

11101

718-887-9779

e-sense.com

Dr. Gail Berman-Martin

431 Florence Street

Fall River

MA

02720

774-319-0050

femmefortecocktails.com verticalwater.com

Earthwater LLC eSense Femme Forte, LLC Feronia Water Fever-Tree Premium Natural Mixers

Valentina Cugnasca

400 Madison Avenue

New York

NY

10017

800-510-7130

Natalie Nazarov

2410 Camino Ramon, Suite 265

San Ramon

CA

94583

925-806-9400

11444 W. Olympic Blvd., 2nd Floor

Los Angeles

CA

90064

877-426-3454

fifiwater.com

Roger J. Catarino

213 Leaning Tree Road

Columbia

SC

29223

276-780-6781

trimfitweightlosswater.com

Janet Guzman

15128 Carey View Street

Sylmar

CA

91355

661-257-3400

flavorproducers.com

Gwen Chapdelaine

1530 Morse Avenue

Elk Grove

IL

60007

847-357-9500

fortdearborn.com

FIJI Water Company LLC First Fruits Business Ministry, LLC Flavor Producers Fort Dearborn Company

John Slade

8275 Tournament Drive

Memphis

TN

38125

901-881-6681

franklinbaker.com

Ganeden Biotech

Franklin Baker, Inc.

Michael Bush

5800 Landerbrook Drive

Mayfield Hts

OH

44124

440-229-5230

GanedenBiotech.com

Garvey Conveyors

Michael Garvey

208 S. Route 73

Blue Anchor

NJ

08037

609-828-8005

garvey.com

Bill Willis

165 Dean Knauss Drive Unit 7

Narragansett

RI

02882

401-515-4850

glascg.com

Jeanna Johnson

301 Commerce Drive

Freehold

NJ

07728

732-677-1100

globalessence.com upbev.com

Glasgow Consulting Group Global Essence Inc. GLOBEK Healthy Products Glover Capital, Inc. GNT USA, Inc.

Guilherme Golombek

40 SW 13TH ST

MIAMI

FL

33130

323-739-5418

Marion B. Glover

229 Peachtree St., NE

Atlanta

GA

30303

404-523-2921

Per Pihlsgard

660 White Plains Road

Tarrytown

NY

10591

914-524-0600

Jill Hanna

2600 W. 8th Avenue

Denver

CO

80204

303-717-5957

Trent Moffat

Tarrytown Rd

White Plains

NY

10606

877-931-3030

GO FAST! Sports & Beverage Co. Gotham Brand Managers

gntusa.com

gothambrands.com

A Cutting-Edge Beverage Bottling Company that Has It All! • From 2oz to 64oz • Our new facility is 76,000 square feet • cGMP and FDA registered. We can handle all your needs with our full turnkey services.

SOUTHEAST bottling & beverage

For More Info contact us: (352) 567-2200 alisa@southeast-bottling.com southeast-bottling.com

BEVNET MAGAZINE JULY-AUGUST 2015

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N A T U R A L

B E V E R A G E

G U I D E

COMPANY CONTACT INFORMATION COMPANY Gourmet Coffee Warehouse, INC Green Sheep Water GURU Beverage GuS - Grown-up Soda Hiball Inc.

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Tessa May

4856 Judson Ave Ste. 105

Las Vegas

NV

89115

702-331-3888

gcwcoffee.com

Jess Page

3520 S Morgan St

Chicago

IL

60609

774-573-1894

greensheepwater.com

Joseph Zakher

511 6th ave #16

New York

NY

10011

514-845-4878

guruenergy.com

Steve Hersh

424 East 57th Street

New York

NY

10022

212-355-7454

drinkgus.com

Todd Berardi

1862 union st.

San Francisco

CA

94123

415-420-4801

hiballer.com

Henry "Bob" Hidell

195 Whiting St.

Hingham

MA

02043

781-749-8040

hidellinternational

High Brew Coffee

Beka Nicholas

3601 S Congress Ave D100

Austin

TX

78704

512-853-9696

highbrewcoffee.com

Honest Tea

Wendy Derbak

4827 Bethesda Ave

Bethesda

MD

20814

301-652-3556

HP Hood LLC

Jeffrey P. Andrews

6 Kimball Ln #400

Lynnfield

MA

01940

617-312-6070

HP Ingredients

Hame K Persaud

Hidell International

hphoodmanufacturing.com

707 24th Ave.

West Bradenton

FL

34205

941-749-7066

485387 Sideroad 30, Dufferin County Road 11

Shelburne

ON

L9V 3N5

844-764-7336

ospreyorganics.com

2009 West Avenue South

La Crosse

WI

54601

608-788-5800

inlandpackaging.com

2125 Airport Drive

Faribault

MN

55021

507-334-2730

ifpinc.biz

Philippe Aubry

30 Gordon Ave.

Lawrenceville

NJ

08648

609-987-0550

ititropicals.com

ITO EN(North America) INC.

Adam Hertel

20 Jay Street, Suite 530

Brooklyn

NY

11201

619-433-4240

itoen.com

Jade Monk

Derek Pippin

PO Box 301838

Austin

TX

78703

512-992-5378

jademonk.com

Ice River Springs Inland

Shawna Koss Dale

Innovative Food Processors, inc. (IFP) iTi Tropicals, Inc.

HPIngredients.com

Joni Juice, LLC

Cindy Kasindorf

PO Box 1262

Englewood Cliffs

NJ

07632

201-540-9868

jonijuice.com

KeVita Sparkling Probiotic Drinks

Bob Nakasone

2220 Celsius Ave

Oxnard

CA

93030

917-691-3013

KeVita.com

Brandon Hawthorne

231 SE Alder, 3rd Floor

Portland

OR

97219

503-224-7331

Wonderdrink.com

Elaine Cotecson

80 W. Sierra Madre Blvd.

Sierra Madre

CA

91024

925-326-8373

Isabel Gomez

8100 SW Tenth Street

fort lauderdale

FL

33324

954-581-0922

lacroixwater.com

Steve McKnight

228 Park Ave. S Suite 28215

New York

NY

10003

412-613-7524

drinklavit.com

Joseph Arends

2350 Ravine Way

Glenview

IL

60025

847-904-5202

leahy-ifp.com

Erin Vanderveldt

4020 S. Industrial Dr.

Austin

TX

78744

512-888-9959

LIVESoda.com LorisOriginalLemonade.com

Kombucha Wonder Drink L.A. Libations LaCroix Sparkling Water Lavit LLC Leahy-IFP LIVE Kombucha Soda Lori's Original Lemonade

Lori Volk

4474 Market St #502

Ventura

CA

93003

805-640-6565

George Shropshire

3 Bala Plaza W, Suite 116

Bala Cynwyd

PA

19004

856-692-1584

Gary Hawes

PO Box 5120

Ventura

CA

93005

805-278-1100

Mamma Chia

Matt Buckley

5205 Avenida Encinas

Carlsbad

CA

92008

855-588-2442

MammaChia.com

MANE, Inc.

Derek Elefson

2501 Henkle Dr

Lebanon

OH

45036

513-248-9876

mane.com

Marley Beverage Company

Mindy A. Spire

27777 Franklin Road

Southfield

MI

48034

917-622-0244

drinkmarley.com

Martin Bauer Inc.

Gary Vorsheim

300 Harmon Meadow Blvd.

Secaucus

NJ

07094

201-659-3100

martin-bauer-group.us

MARVELUS Beverage Group

Lawren Moody

1701 NE 17th Ave

Ocala

FL

34470

352-438-1101

www,marveluswater.com

McLean Design, Inc.

Rifle Hughes

1401 N. Broadway

Walnut Creek

CA

94596

925-944-9500

mclean-design.com

Metabrand Corp.

Eric Schnell

3775 Park Avenue, Suite 1

Edison

NJ

08820

888-611-5573

metabrandcorp.com

Miami Bay Beverage Company

Peter Dacey

127 Cedar St

Branford

CT

06405

203-903-3199

Dmitry Steinbuchel

556 S. Fair Oaks Ave 101 Ste. 547

Pasadena

CA

91105

323-395-8857

midorimatchatea.com

Scott Presnall

PO Box 2352

Beverly Hills

CA

90213

877-735-8423

gtskombucha.com

Sean Stephenson

16000 N. 80th St.

Scottsdale

AZ

85260

619-944-6477

mix1life.com

John Giarrante

6600 Manchester Ave

Saint Louis

MO

63139

314-645-7116

mjbevolution.com

Dylan Idlet

1414 Harbour Way South

Richmond

CA

94804

510-444-9463

monvera.com

Naked Juice

Jesse Anderson

1333 S Mayflower Ave

Monrovia

CA

91016

626-873-2635

National Beverage Corp.

Nicole Cheifetz

8100 SW 10th Street

Ft. Lauderdale

FL

33324

954-581-0922

lacroixwater.com

Jeff Lind

2-D Janine Place

New Brunswick

NJ

08901

732-296-1080

natreoninc.com NCBeverages.com

Love Beets Makana Beverages Inc

Midori Matcha Millennium Products, Inc. Mix 1 Life, Inc. MJ Bevolution, Inc Monvera Glass Décor

Natreon Inc Natural Choice Beverages

thebukombucha.com

Mike Pennisi

3941 Park Dr., 20-213

El Dorado Hills

CA

95762

925-858-6011

Nature's Way Purewater

Prashant Shitut

164 Commerce Road

Pittston

PA

18640

570-655-7755

Naturex Inc.

Samuel Menard

375 Huyler Street

South Hackensack

NJ

07606

201-400-5000

naturex.com nessalla.com

NessAlla Kombucha

Vanessa Tortolano

1418 S. Park St.

Madison

WI

53715

608-354-5293

Nestle Waters

Julia Balakrishnan

900 Long Ridge Road

Stamford

CT

06902

203-629-7442

94 JULY-AUGUST 2015 BEVNET MAGAZINE


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G U I D E

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

NextFoods

Todd Beckman

PO Box 17460

Boulder

CO

80308

303-443-3631

goodbelly.com

Tony Varni

400 Hosmer Ave

Modesto

CA

95351

209-521-1777

noahswater.com

Mike Marquand

11805 N Creek Parkway, South, Suite A-104

Bothell

WA

98011

425-881-2200

northwestnaturals.com

NSF International

Valbona Malo

Ikaroslaan 79, 1930 Zaventem

Brussels

BE

00000

32 2 761 7406

nsf.org

NüBrü Coffee, PBC

Nick

PO Box 939

Niwot

CO

80544

720-722-3274

nubrucoffee.com o2living.com

Noah's Spring Water / Varni Brothers Northwest Naturals

O2 Living

Ryan Devlin

792 Rt 35

Cross River

NY

10533

917-567-2650

Sharon Newcomb

1 Ocean Spray Drive

Lakeville-Middleboro

MA

02349

508-946-7185

Onli Beverages

Kyle Watson

601 N Congress Ave Suite 605

Delray Beach

FL

33445

954-638-9617

onlibeverages.com

Organic Gemini

George Papanastasatos

630 Flushing Ave.

Brooklyn

NY

11206

917-371-6100

organicgemini.com

One Organic Way

La Farge

WI

54665

888-444-MILK

organicvalley.coop orgenfamily.com

Ocean Spray Cranberries, Inc.

Organic Valley Orgenetics, Inc. Overnight Labels, Inc Phi Drinks, Inc Pressed Juicery

Saumil Maheshvari

570 W Central Ave Suite B

Brea

CA

92821

714-575-0005

Lindsay Quinn

151-15 West Industry Court

Deer Park

NY

11729

631-242-4240

overnightlabels.com

Adam Rosenfeld

1855 Industrial St.

Los Angeles

CA

90021

213-415-1811

zenifydrinks.com

Kelley Kim

1550 17th St.

Santa Monica

CA

90404

310-883-2109

pressedjuicery.com

Prinova USA

Claire Peters

285 E. Fullerton Ave.

Carol Stream

IL

60188

630-868-0395

prinovausa.com

Proper Soda

Stephen Curtis

P.O. Box 2725

Grand Rapids

MI

49501

616-889-8266

propersoda.com

ProSweetz Ingredients Inc.

Hugh Zhang

98A Mayfiend Avenue

Edison

NJ

08837

732-512-0886

ProSweetz.com

PTM Food Consulting

Ryan Dolan

1705 Bay Ave.

Point Pleasant

NJ

08742

888-736-6339

ptmfood.com

Philip Coggins

2277 Trade Center Way

Naples

FL

34109

305-509-5096

PyureSweet.com

3208 W Desert Inn Rd

Las Vegas

NV

89102

702-310-5437

drinkrealwater.com

Pyure Brands Real Water

®

Beyond Alkalinity...alkaline water infused with negative (-) ions. Infused with antioxidant electrons. Helps remove acidic toxins. Experience increased cellular hydration. pH Balance Chart

5

6

most bottled water

6.5

NEUTRAL pH

7

NORMAL

8

9+ ®

www.DrinkRealWater.com

No nutritional claims made. BEVNET MAGAZINE JULY-AUGUST 2015

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•

2 0 1 5

N A T U R A L

B E V E R A G E

G U I D E

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Revive Kombucha

Rebekah Lovett

399 BUSINESS PARK COURT

WINDSOR

CA

95492

707-536-1193

revivekombucha.com

RiceBran Technologies

Mark McKnight

6720 North Scottsdale Road

Scottsdale

AZ

85253

480-365-7094

ricebrantech.com drinkrumble.com

Rumble Sambazon Scheckter's Organic Beverages

James Harris

6065 Horner Street

California

CA

90035

949-701-3662

Alyssa Meissner

243 North Highway 101, Suite 18

Solana Beach

CA

92075

650-862-8920

Mark Cook

4460 Crescent St

Stroudsburg

PA

18360

570-234-0094

Sensient Flavors LLC

Lauren Williams

5115 Sedge Blvd.

Hoffman Estates

IL

60192

847-645-7027

SensientFlavors.com

Shotz Nutrition Inc.

Taylor Davis

4548 McEwen Rd.

Dallas

TX

75244

972-661-5133

shotznaturalenergy.com

Sipp Eco Beverage Co.

schecktersorganic.com

Carly Mitchell

1725 Conestoga Rd.

Chester Springs

PA

19425

610-827-9900

Slingshot Foods

Will Hartley

220 Halleck Street Suite 200a

San Francisco

CA

94129

415-423-2444

SouthEast Beverage and Bottling

Alisa Cessna

15304 Citrus Country Lane

Dade City

FL

33523

352-567-2200

southeast-bottling.com

Southern Teaz

Jacob Morrow

8716 Deer sky ranch trl.

NAMPA

ID

83686

530-717-3028

southernteaz.com

Sovereign Flavors, Inc

David Ames

4030 W. Chandler Ave

Santa Ana

CA

92704

714-437-1996

sovereignflavors.com

SPI - West Port, Inc.

Brian Choi

377 Swift Ave.

South San Francisco

CA

94080

800-223-4438

alodrink.com

Splash Beverage Group

Lee Brody

1 E. Broward Blvd.

Ft. Lauderdale

FL

33301

412-607-1060

bruceleetea.com

Steaz-The Healthy Beverage Co.

Steven Kessler

200 S. Clinton Street

Doylestown

PA

18901

203-226-3900

steaz.com

Steviva Ingredients

Thomas King

725 NW Flanders St., Suite 402

Portland

OR

97209

310-455-9876

stevivaingredients.com

Stiebs

Brian Nova

11767 Road 27 1/2

Madera

CA

93637

559-661-0031

stiebs.com

Suja Juice

Bella Tumini

8380 Camino Santa Fe

San Diego

CA

92121

858-381-4320

sujajuice.com

Summit Spring Water, Inc. Sunland Nutrition, Inc.

N. Bryan Pullen

PO Box 480

Harrison

ME

04040

800-225-7267

summitspring.com

Michael Liu

22600 Lambert St, Unit 1206

Lake Forest

CA

92630

949-206-0081

sunlandnutrition.com synergytaste.com

Synergy Flavors

Lindsey Wood

1500 Synergy Drive

Wauconda

IL

60084

847-487-1011

Temple Turmeric

Alyssa Meissner

243 North Highway 101

Solana Beach

CA

92075

858-750-9295

Russell Fager

PO Box 780

Venice

CA

90294

855-552-4455

The Chill Group, Inc

96 JULY-AUGUST 2015 BEVNET MAGAZINE


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G U I D E

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Paul Tecker

155 N. Riverview Dr.

Anahiem

CA

92808

760-231-0806

DrinkTONGO.com

Jeannie Swedberg

220 East Second Street

Selah

WA

98942

509-698-1435

treetopingredients.com

True Me Brands, LLC.

Tom Zummo

8255 East Raintree Drive Suite 300

Scottsdale

AZ

85260

480-636-8044

truenopal.com

True Water Group, LLC

Desiree Rodriguez

1633 ventura blvd, ste 804

Encino

CA

91436

415-571-9048

kiwaii.com

Tu Me Beverage Company

Adam Zaidi

3607 W. Magnolia Blvd.

Burbank

CA

91505

818-237-5105

drinktume.com

Uncle Matt's Organic, Inc.

Glen Garrity

1645 E Highway 50

Clermont

FL

34711

352-394-8737

unclematts.com

Unity Vibration Living Kombucha Tea LLC

Tarek Kanaan

93 Ecorse Road

Ypsilanti

MI

48198

734-277-4063

unityvibrationkombucha.com

Universal Beverages, Inc.

Cathy Crossan

PO Box 448

Ponte Vedra Beach

FL

32004

904-280-7795

syfobeverages.com

Vim + Vigor

Elizabeth Black & Annie Stull

8805 sovereign row

Dallas

TX

75247

405-401-2002

vimvigorjuice.com

Virginia Dare

Anton Angelich

882 Third Ave.

Brooklyn

NY

11232

718-788-1776

virginiadare.com

Tongo Fluid Motion Tree Top, Inc.

VOSS of Norway ASA

236 W 30th St. 12th Floor

New York

NY

10001

212-995-2255

vosswater.com

Vuka, LLC

Gavin Linde

990 Highland Drive

Solana Beach

CA

92075

858-369-5804

vuka.com

WANU Water

Todd O'Gara

12424 Wilshire Blvd

Los Angeles

CA

90025

844-TRY-WANU

wanuwater.com

Water Resources Group, LLC

Robert Emmons

84 Main St. 2nd Fl.

Cold Spring Harbor

NY

11724

800-376-4006

iceboxwater.com

Whistler Water Inc.

Bruce Gemmell

3600 Bainbridge Ave

Burnaby

BC

V5A 4X2

604-606-1903

whistlerwater.com

Wild Poppy Juice Company

George Bryson

2355 Westwood Blvd

Los Angeles

CA

90064

310-384-1004

wildpoppyjuice.com

World Choice Bottling

Bruce Gemmell

3600 Bainbridge Ave

Burnaby

BC

V5A 4X2

604-606-1903

worldchoicebottling.com

World Food Processing

Tyler Lorenzen

4301 World Food Ave

Oskaloosa

IA

52577

612-293-0482

worldfoodp.com

World Waters

Jeff Rubenstein

191 7th avenue 2r

New York

NY

10011

212-905-2394

wtrmlnwtr.com

Tom LeBon

1700 E 68th Avenue

Denver

CO

80229

303-994-2152

Xingtea.com

Paddy Spence

15821 Ventura Blvd

Los Angeles

CA

91436

855-GO-ZEVIA

ZEVIA.com

Xing Beverage LLC Zevia, LLC

Protein Protein is is why why people people need need it. it. Flavor Flavor is is why why they they love love it. it.

trimino. The best-tasting protein water on the market.

Boosts metabolism

Curbs appetite

Increases energy

From soccer moms to serious athletes, everyone is reaching for trimino because unlike most functional beverages, it’s smooth, with rich fruit flavors that are downright delicious. And with the perfect amount of whey protein and B-vitamins for muscle recovery and energy, trimino enables everyone to look, feel, and perform their best.

drinktrimino.com BEVNET MAGAZINE JULY-AUGUST 2015

97


Promo Parade Promotions, events & specials for the industry

TV and Cultural Icon Mr. T Teams Up with FUZE FUZE is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavorcharged iced teas. The brand has enlisted celebrated actor and one-time professional wrestler and bodyguard-to-the-stars, Mr. T, to be the new face of FUZE. The cornerstone of the campaign is an all-new 30-second spot, “Butterflyz,” starring the venerable pop culture icon in perhaps his most unique role to-date. The ad, which will debut in an extensive digital buy beginning today, also will live on FuzeBev.com. The spot features a “butterfly” played by the larger-than-life Mr. T, floating above a park bench. With his trademark gold chains and penchant for rhymes, he talks to a woman sipping a bottle of FUZE Iced Tea and reinforces the drink’s bold taste as dozens of look-alike Mr. T butterflies gather around her. The

spot concludes with a winged Mr. T bench-pressing a daisy in a humorous nod to his legendary tough persona. The digital spot, along with a 15-second version, will appear between June and October on media properties such as YouTube, Xbox, MediaBrix and Spotify. In addition to the ad, the fullyintegrated campaign includes a variety of social content, outof-home ads, experiential sampling stops and retail activations throughout the summer. In social media, fans who tag their photos with #fuzify and #flavorchargedtea will have a little “flavor” added using colorful visual special effects. A Mr. T-themed van will visit select markets and offer fans samples of a variety of FUZE Iced Tea flavors. They also will have a chance to win prizes like Mr. T FUZE T-shirts, temporary tattoos and, of course, FUZE branded “gold” chains.

Silver Oak Becomes First North American Winery To Own American Oak Barrel Cooperage Silver Oak has acquired full ownership of Missouri-based A&K Cooperage, becoming the first North American winery to own and operate an American oak cooperage. Having purchased a 50 percent interest in the cooperage in 2000, Silver Oak saw full ownership as an opportunity to maintain exacting barrel-making standards and secure a consistent supply of aged stave wood. While Silver Oak has focused exclusively on Cabernet Sauvignon aged in American oak barrels since 1972, the opportunity comes amidst a dramatic increase in demand for premium American white oak, fueled by the international market as well as the rise in U.S.-produced artisanal whiskeys and bourbons. Located in Higbee, Missouri, the cooperage has produced American oak barrels, primarily for wineries, since 1972. After partnering in 2000, Silver Oak and the cooperage jointly purchased several hundred acres of prime Missouri oak timberland. 98 JULY-AUGUST 2015 BEVNET MAGAZINE


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BevNET Magazine July/August 2015  

The July/August 2015 issue of BevNET Magazine

BevNET Magazine July/August 2015  

The July/August 2015 issue of BevNET Magazine

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