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THE LATEST FOOD BRAND NEWS
Tyson Tackles Food Waste, Expands Portfolio with ¡YAPPAH!
Meat producer Tyson has announced the debut of ¡YAPPAH!, a line of “protein crisps” made from upcycled chicken breasts, juice byproducts and spent grain from Molson Coors. The line will launch in four crisp flavors: chicken and carrot curry, chicken and celery mojo, chicken IPA white cheddar and chicken shandy beer. Each will retail for $2.99 per single-serve, 1.25 oz. metal canister, which resembles a beer can. The name ¡YAPPAH! comes from a South American term referring to the tradition of merchants giving valued customers extra product in order to not be left with food waste at the end of the day, Rizal Hamdallah, head of Tyson Innovation Lab, told NOSH. It’s an appropriate moniker considering that the products
are made from the trimmings of Tyson’s chicken breasts. Hamdallah told NOSH that the concept was developed by the lab over five days in early January during what they call a “design sprint” — a term largely used by tech companies to describe a brief, finite period to attack certain product problems or features. ¡YAPPAH! debuted on crowdfunding platform Indiegogo for a 30-day campaign and raised roughly $7,000. Although many businesses use crowdfunding campaigns to raise capital, the lab is looked to Indiegogo as a data provider as well as a marketing tool. “Indiegogo can help us learn through their technology about our communication, about our branding, about our prod-
uct,” Hamdallah said. “[Also,] we want to tap into a consumer that we don’t have today, which is the early adopter. They shop online, they communicate differently and through this platform we may learn how to access them better.” Following the Indiegogo campaign, the product will then be sold for 90 days in a Chicago supermarket as a further test. At that point, the lab will either iterate on the product or decide to halt production. Hamdallah told NOSH that as long as the brand achieves certain key metrics, the lab will proceed forward, “because there are signals to show this is something appealing.” From there, ¡YAPPAH! will launch regionally by Fall 2018 for more testing before hitting stores nationally in 2019.
Nom Noms World Food Launches in North America Globally inspired meal maker Nom Noms World Food’s refrigerated meals are now available in North America. The United Kingdom-based brand has been added to the shelves of more than 1,500 retailers, including Meijer, Walmart and Canadian grocer M&M Food Market. The meals, targeted to adults and children, are also being sold by e-commerce company Jet.com.
This move into new markets illustrates massive growth for the brand, which prior to its U.S. launch was sold
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aboard airlines and in 250 stores in the U.K. The Nom Noms portfolio is comprised of both frozen and fresh Mega Nom Noms for adults and Mini Nom Noms for children. Each meal draws on a different culture from around the world and is flavored with spice blends authentic to the origin of each cuisine. The goal, Nom Noms
CEO Lisa Sohanpal said, is to encourage consumers to embrace a diverse pallet. “We believe we are entering the market at the right time, right place with the right multi-award-winning concept with the right supply chain partners,” Sohanpal told NOSH. “We are setting the foundations now to build a global healthy food brand.”