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Contents / March – April 2018 / Volume 16 / No. 2
6 First Drop It’s Good to be Goldman
38 Bottled Water – Nestlé Navigates Growth and Conservation with brand news
10 Publisher’s Toast Setting the Lineup
48 Shots – Small Package, Big Steps with brand news
32 Gerry’s Insights The Sparkling Cycle
56 Craft Beer –Back to the Future: 2009
12 Bevscape/NOSHscape/Brewscape Keurig Merger, Ancient Nutrition, Sierra Refocuses 24 New Products Dinkable Yogurts, Non Dairy Dept. 28 Channel Check Low Carb Lifestyle FTW 106 Promo Parade BodyArmor Takes Spartan Approach
SHOW COVERAGE 34 Craft Brewers Conference Preview 36 Fancy Foods Winter – Evaluating Beverages’ Role in the Specialty Channel
SPECIAL SECTION 65 Functional Beverage Guide
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THE FIRST DROP BY JEFFREY KLINEMAN
Sausage and Tea: Seth Goldman’s Impossible Life Morning in Bethesda. Afternoon in El Segundo. It’s a hell of a commute, but regardless, it’s pretty good to be Seth Goldman these days. That’s because, try even as the most hard-core carnivore might, it’s hard not to buy into the world-changing vibe at Beyond Meat. A visit with Goldman, the organic tea crusader who is currently the company’s board chair, finds him excitedly pointing out the massive expansion that’s about to take place. He walked us through a new R & D facility into the vegan “meat” company’s business office, giving it nearly 30,000 square feet for experimentation as
once-and-future-boss in Southern California, has ever been on a roll like this. “We outsold beef!” Muth cackled to me about a particular 100-unit grocery region where the company’s signature Beyond Burger has dug in particularly well. It’s the Tuesday before Natural Products Expo West and Goldman has invited me in to try Beyond Sausage, the latest peaprotein/potato/coconut oil concoction from the Beyond Meat laboratory. They bring out a plate of the stuff, grilled in their demonstration kitchen, and we dig in – there’s a Bratwurst, a hot Italian, and a Sweet – and along with the mix, they’ve
that they taste better as they cool, and to my surprise the plant-based ones held up on that front, as well. It’s not organic certified, like Honest Tea, but, Goldman says gleefully, “we are changing behaviors.” Call it a lightning bolt that’s only sizzling the crops instead of the livestock; call it a nonviolent hockey stick, but revenue keeps doubling on itself, and there’s an internal betting pool on just how much past 100 percent growth it will show this year – at a time when the base has grown much, much broader. It’s got Kroger, Whole Foods Market, TGI Friday’s and more serving
part of the company’s growth. Meanwhile, half a country away in Columbia, Missouri, the brand’s key production house is itself quadrupling in size. You can’t fault the optimism: sales are through the roof. Whether it’s an ongoing change in consumer habits, massive media buzz, or just plain good products, Beyond Meat– and to a lesser extent, clean burger maker Impossible Foods – are penetrating the consciousness of consumers, and taking up space in both butcher counters and menus across the country. Plant-based is the zeitgeist, and the retailers are on board. The momentum is palpable. Neither Goldman, whose run at Honest Tea helped break down the door for a new group of business-savvy food entrepreneurs to follow the trail of their hippie predecessors, nor Chuck Muth, the Beyond Meat sales chief who left a brief post-Honest Tea retirement to join his
developed an algae-based casing that gives it some of the snap you’d get from your standard sausage casing, minus the animal that said casing was once a part of. As I’ve long held it a point of pride that I’ve both made my own sausage and grilled many, many more, it pains me to say that the Beyond Sausages taste accurate – they taste good – albeit a little shy on the grease. There’s a salt/fat/spice/ smoke ratio that keeps me wanting to plow through them, although I know I’m not dishing out the nine bucks it’ll cost for a four-pack in the store. There’s a rub there: that’s about twice as much as a similar upscale pork or turkey four-pack would cost you. But as with organics, you’re paying a premium to know that you’re doing the world a solid, and honestly, you aren’t missing out on much. A key test point for anyone who has plowed through links in the past is
up burgers, and a quiet test run at a pair of Veggie Grills in Southern California yielded the sale of 900 Beyond Sausages in four days. Muth is so energized that he went “full California” and leased a Tesla, with the license plate BYMT. You never knew it was this easy. You’d be kind of angry, knowing this, but you eat more vegan sausage and bury your angst in mustard. Honest Tea has, after close to a decade under Coke’s guidance, hit about $225 million in sales. It was a harbinger of changing times and changing consciousness, both in terms of consumers and companies alike. Now, the wave is stronger. There’s almost a sense, with Beyond Meat, that it’s the product flowing through them, rather than them working to generate the demand. That’s a different paradigm for this hardened sales team. It’s enough to make you lease a Tesla.
6 BEVNET MAGAZINE – MARCH/APRIL JANUARY/FEBRUARY 2018 2018
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PUBLISHER’S TOAST BY BARRY NATHANSON
www.bevnet.com/magazine Barry J. Nathanson PUBLISHER email@example.com Jeffrey Klineman EDITOR-IN-CHIEF firstname.lastname@example.org Ray Latif MANAGING EDITOR email@example.com Martín Caballero ASSISTANT EDITOR firstname.lastname@example.org Brad Avery REPORTER email@example.com Chris Furnari BREWBOUND EDITOR firstname.lastname@example.org Justin Kendall BREWBOUND ASSISTANT EDITOR email@example.com Carol Ortenberg PROJECT NOSH EDITOR firstname.lastname@example.org Meagan McGinnes PROJECT NOSH SENIOR REPORTER email@example.com
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Filling Out Your Lineup I always love this time of year. There’s a confluence of so many different sporting events grabbing my attention. As I write, March Madness is upon us, as frenetic and unpredictable as I’ve ever seen, except for my most admired team, UConn women’s basketball. My, I love perfection. Both basketball and hockey are heading towards their playoffs, sadly without our New York teams as contenders. More exciting though is the annual spring ritual of baseball season set to begin. My Yankees have given me hope that this is the year, Red Sox be damned. In thinking about the lineups and roster moves that all teams must put together to achieve success, I’m also thinking about personal beverage rosters, naturally.. I have a theory about consumer beverage preferences, and I’ve gotten on a soapbox behind that theory many a time to many a person. Here goes: There is just so much beverage one can imbibe in our daily lives. There are five core products or categories that I think are personal standards.They are your staples: coffee, tea, water, juices, CSD’s, teas, and the myriad of drinks that you consume every day, week, or month. You can only put so much liquid in your body. You have your go-to brands, which constitute the core of your starting lineup. Then there are the other brands that comprise the rest of your consumption.
10 BEVNET MAGAZINE – MARCH/APRIL 2018
John Fischer ACCOUNT SPECIALIST firstname.lastname@example.org Jon Landis SENIOR BRAND SPECIALIST email@example.com
As we all could see at Expo West two weeks ago, there are hundreds of beverages fighting to join that starting lineup. They must compete against each other to be the 6-9 slots in the batting order, maybe allowing for the DH spot too. It’s hard for many of these new beverage types to supplant those first five drinks as part of the consumer’s regimen. Human nature won’t allow too much deviation from the routine. That is the reality of most beverages that competing marketers have to contend with. To be truly successful, your brand must be a regular purchase in their shopping experience -- in my estimation, you need to change the game, rather than the lineup, with real innovation that makes you too steady a prospect to be left behind. If you’re an occasional impulse buy, a flash in the pan, it keeps your business model always on the brink. If you are too esoteric or have too niche a taste profile, your opportunities will be limited. If you price too high, you’ll alienate the market. I really don’t have any answer or foundation to my theory, it’s just there. That is why, in so many of my meetings with brand marketers, I say you should shoot for a double and be happy, and solvent. Cracking the lineup, in whichever position you’re placed, is better than being a bench player or designated for assignment to the minors. I hope you all have a great season, and more.
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THE LATEST BEVERAGE BRAND NEWS
Pepsi Launches Bubly After watching the prodigious rise of private label products and brands like La Croix, PepsiCo announced its entry into the sparkling water category in February with the launch of Bubly, an eight-SKU line of fruit-flavored carbonated water in 12 oz. cans. “When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs,” said Todd Kaplan, Vice
President, Water Portfolio – PepsiCo North America Beverages, in a press release. “We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today.” Bubly will be available in eight flavors: lime, grapefruit, strawberry, lemon, orange, apple, mango and cherry. The brand’s “fun, playful” side is
reflected its bright color scheme and irreverent personal messages on each can (“hold cans with me,” for example). The zero-calorie line is free from artificial flavors and sweeteners. The line, which debuted in stores and via online retailers at the end of February, is sold in 8-packs and 12-packs, with a suggested retail price of $3.89 and $4.99, respectively. A 20 oz. plastic bottle, made from 100 percent recycled materials, retails for $1.39.
Keurig Merges With Dr Pepper Snapple Group
Keurig Green Mountain, a subsidiary of JAB Holding Company, reshaped the beverage landscape overnight in January with the announcement of its $18.7 billion merger with Dr Pepper Snapple Group (DPS). Luxembourg-based JAB Holding Company, which in recent years has acquired coffee brands such as Peet’s and Keurig, took a majority interest in the newly formed Keurig Dr Pepper, controlling 87
percent of shares. The remaining 13 percent will be owned by existing DPS shareholders. As part of the merger, DPS CEO Larry Young will step down for his role but remain with the company as a member of the board of directors. Keurig CEO Bob Gamgort will helm the new company out of Keurig headquarters in Burlington, Mass. “I can say with confidence that the immediate and long-term opportunities that this
12 BEVNET MAGAZINE – MARCH/APRIL 2018
transaction is going to provide to our shareholders, our owned and allied brands, our partners and our employees is tremendous,” DPS CEO Larry Young said on a conference call this morning. “KDP will be home to some of the most iconic and consumer-loved beverage brands, both hot and cold. And we’ll have an unrivaled and powerful distribution network that spans traditional retail channels, ecommerce, and on-premise outlets.”
Harmless Harvest Secures Danone Funding In February, organic coconut beverage brand Harmless Harvest announced it had raised $30 million in growth capital in an investment round led by Danone Manifesto Ventures, the venture arm of French multinational food and beverage corporation Danone. Danone Manifesto Ventures, which most recently led a $5.5 million funding round for Hawaiian deep ocean water brand Kona Deep in November, joined existing Harmless Harvest shareholders, including Mousse Partners, and new investors like Accel Foods in the round. “If Douglas and I were to imagine a company that would specifically create an organization whose sole purpose is to metabolize the values of pioneering progressive companies into a global scale, it would be Danone Manifesto Ventures,” wrote Harmless Harvest co-founder Justin Guilbert in an email to BevNET. “We couldn’t be more enthusiastic than to have reached this agreement and position Harmless Harvest to achieve long term success.” The San Francisco-based company, which markets refrigerated coconut water and probiotic drinks, plans to use the new investment to enhance sustainable production capacity in Thailand, increase brand awareness and widen distribution, according to a press release.
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BEVSCAPE Pepsi Launches Pod-Based Drink Format After a pilot run in Brazil, PepsiCo’s customizable pod-based beverage format Drinkfinity was introduced in the U.S. exclusively through the brand’s website last month. Drinkfinity is a beverage system featuring a line of water-enhancer flavor pods designed to be used with a specialized plastic water bottle called a “Vessel.” Each pod contains dif-
14 BEVNET MAGAZINE – MARCH/APRIL 2018
ferent functional flavors which consumers can mix with water to “Peel, Pop and Shake,” according to the company, to create customized, better-for-you beverages with different functional benefits. Speaking to BevNET, Rich Rodriguez, U.S. director of Drinkfinity at PepsiCo, said Drinkfinity is aimed at consumers who have increasingly
embraced personalized beverages. The U.S. version of Drinkfinity differs from the Brazilian version, which was designed and launched in the country in 2014. According to Rodriguez, the flavors and the sugar content have been dialed down in order to match consumer preferences in the domestic market. “We’ve done a fair amount of testing to
make sure that it’s ontrend,” Rodriguez said. “The Brazilian product is very sweet and bold in flavor, and we believe that what makes more sense in the U.S. is the portfolio we’re coming out with that we communicate as ‘unapologetically less sweet.’” The 20 oz. vessel is available for $20 and the pods sell in packs of four and vary in price between $5 and $6.50.
Sunniva Super Coffee Swims With the Sharks Spindrift Raises Money Though they left without a deal, Jordan, Jim and Jake DeCicco, the brothers behind Sunniva’s Super Coffee, held their own when swimming with the sharks. Sunniva and the DeCiccos were featured on a February 2018 episode of ABC’s “Shark Tank,” the popular show in which budding entrepreneurs pitch their companies to five experienced investors, or “sharks,” in hopes of securing funding and support. The brothers were seeking a $400,000 investment in return for a 4.5 percent stake in their brand, which markets a line of
energy-boosting coffee drinks made with organic Colombian coffee, lactose-free protein and healthy fats. Despite interest from the panel, which included Rohan Oza and Barbara Corcoran, an agree-
ment never materialized. In a statement after the show, the company said the experienced gave the company “a wealth of positive feedback, advice, exposure, and lessons learned from their oncein-a-lifetime experience.”
Massachusetts-based natural sparkling beverage brand Spindrift announced in March the closing of a $10 million round of funding led by private equity firm VMG Partners. The round also included investment from Prolog Ventures, Karp Reilly, and other existing investors. Spindrift, launched in 2010 as a craft soda company, has grown more than 800 percent over the last 24 months, according to a press release. The new funding, part of an open $15 million raise, comes after the brand completed
a $7.2 million raise in January, 2016. Spindrift CEO Bill Creelman told BevNET that the company’s rapid growth made securing more working capital a primary objective for this funding round. In a press release, Robin Tsai, principal at VMG and a board member at Spindrift, said, “We’re thrilled by the opportunity to continue our partnership with Spindrift. It is a superb brand, with fantastic products, and a talented and experienced management team.”
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THE LATEST FOOD BRAND NEWS
100+ Investors, $103 M in Ancient Nutrition Capital Round It helps to have friends — and soon bone broth products company Ancient Nutrition will have many friends to lean on. At Expo West, the brand of “real food nutritional products” announced the close of a $103 million minority investment. Led by VMG Partners, the deal also included investment from Hillhouse Capital, ICONIQ Capital and a distinctive network of friends — a 100-plus member co-investor network hereon known as the “Ancient Pioneers.” Ancient Nutrition formally came to market in January, 2017 with the merger of supplement brands owned by natural products entrepreneur Jordan Rubin, and Axe Wellness, a line of collagen powders started by online nutrition expert Dr. Josh Axe. The company primarily sells powdered bone broth-based supplements and meal replacements, as well as a line of essential oils under the Ancient Apothecary brand name. Nashville, Tennessee-based Ancient Nutrition has seen rapid growth since its inception. The brand is the number two ranking protein supplement and meal replacement brand in the natural health channel and the largest dollar growth contributor to the category with $10 million in sales, according to company reported SPINS data.
Wayne Wu, a managing director at VMG, reached out through VMG’s network to develop the deal’s signature list of CPG and wellness luminaries, dubbing it the “Ancient Pioneers.” Wu said that while the community is not required to provide any assistance to Ancient Nutrition, he hopes they will support both the company and each other. “We wanted to take our community building to the next level… and we thought what could be even better then let’s all invest in something together,” Wu said. Rubin told NOSH that given its growth, the company had planned to look for financing later in 2018, but when the opportunity to work with this combination of investors arose, he and Axe decided to act. Rubin had previously started Garden of Life, a supplement line that he sold in 2009. “For [me], being the CEO of Garden of Life, we had a second hand experience with a VMG partnered company in Vega. We had a nice competitive run and we got a chance to see what a VMG partnered company could do,” Rubin said. “I had a chance to get an understanding as to the great lengths that VMG would go to provide more then capital and the deep
expertise and really strong relationships.” Part of the investment interest in Ancient Nutrition stems not only from the product line and its sales numbers, but also where those sales are taking place. The brand is currently in 6,000 retail locations and growing rapidly in brick and mortar. But a significant part of its sales are thanks to a robust online presence an on its own ecommerce platform, as well as through Amazon. Axe’s website receives close to 18 million visitors per month, and he counts 275,000 followers on his own personal Instagram account.
Bonafide Beefs Up Offerings & Brand
Last month bone broth company Bonafide Provisions unveiled a new brand identity, including a rebrand of its bone broth and “drinkable veggies” lines, and a new line of frozen soups. The goal is to create a unified look that better captures the company’s voice and that can better support line extensions.
“As we we branched out of bone broth as a single product and we started incorporating it into other [products] we really found that the bone broth and drinkable veggies looked like distant cousins, they didn’t look like brother and sister,” co-founder and CMO Alexandra Rains told NOSH. “Also our brand and our brand voice that we had weren’t quite aligning with what we were seeing on pack.” Design firm Bex Brands is responsible for the new aesthetic. Rains said the company wanted to embrace a simple, “modern farmhouse” look in
16 BEVNET MAGAZINE – MARCH/APRIL 2018
order to convey that the company takes classic dishes, such as broth, and modernizes them for today’s consumer. Sales have been good, according to Rains and her co-founder, Sharon Brown. in 2017, according to Brown, Bonafide chicken broth was the second highest selling item within the natural frozen entree category, beating out some of the top frozen pizzas and chicken nuggets. The brand is now sold in over 6,500 retailers. However, the pair acknowledge there were areas where the packaging for their drinkable veggies could have worked
harder for the brand. Formerly named after attributes such as “glow” or “thrive,” the label now emphasizes the use of bone broth as a base and each drink’s key ingredient, be it carrots or beets. Another struggle, Rains said, was conveying to consumers that this wasn’t a juice — although it was merchandised alongside them — but rather a savory beverage. “When you’re expecting a drink of orange juice, but you get milk, it’s confusing to the palate,” Rains said was the feedback. “Both are delicious, but if you’re not prepared for what you are going to get, it can be confusing.”
For more information contact Mark Brown, VP of National Accounts at email@example.com
NOSHSCAPE Beyond ‘Bubba’: How Better-For-You Jerky is Changing Convenience Chew on this: at more than $1 billion in sales last year, the jerky business is just entering the growth phase of its life cycle. Jerky — in all its snacking forms — is forecast to grow an annualized 4.2 percent through 2022. Much of that will be driven by the natural jerky set, according to research firm IBIS World. To capitalize on this potential, both emerging and major jerky companies have launched products emphasizing their artisanal, natural, gourmet or premium origins. While those offerings have mostly been seeded in the grocery channels, for jerky, the convenience store has always been —
tial, The Hershey Company, developing a snack portfolio of its own, acquired Krave for $220 million in 2015. The company’s success is reflective of an overall change in consumer preferences. Premium is the name of the game, with more and more consumers seeking callouts from organic and grass-fed to antibiotic-free labels. In order to stay relevant to category manager, new brands are creating premium options while legacy brands are acquiring or innovating. “People’s palates today are more sophisticated,” Lance Pitts, 7-Eleven category manager for snacks, told NOSH. “While
their familiarity and in part because of their lower price point. According to market research firm IRI, the meat snacks category saw over $1.549 billion in sales, with jerky raking in over $694 million of that total within the last year ending in October. The leader, Jack Link’s Jerky, had about $324 million in sales — quadruple that of its closest competitor, Old Trapper Smoked Products. Brian Levin, founder of Colorado-based Perky Jerky, said the struggle for many emerging brands in the convenience channel is finding the right balance to reach both old and new jerky consumers. Many companies
and will most likely always be — king, and anyone who wants to rule the category will have to win the c-store as well. While the $550 billion industry was largely built on the back of “Bubba,” its composite blue collar consumer seeking beer, cola, and snacks, it’s moving past that. While Bubba remains a core jerky consumer within convenience, retailers are also looking to cater to new consumers that are starting to frequent c-stores: millennials, parents and women. Meat snacks are among the most popular snacks in the savory snacks category, witnessing a compound annual growth rate of nine percent over the past five years. Still, while jerky and its high-protein benefits suddenly became on-trend, it hasn’t always been an innovative category. It wasn’t until 2010, when Krave first entered the scene with its natural credentials and gourmet flavors that jerky started to resonate. Because of its apparent poten-
popular, original, teriyaki and peppered flavors are still available, today’s flavor variety is more complex with recipes like brown sugar bourbon or even sriracha.” Many jerky brands have avoided convenience as a launch platform. But now they are warming up to the channel where the category was born. Within the last year, emerging brands like Country Archer, Chef’s Cut, Perky Jerky, Fusion Jerky, Lawless Jerky and The New Primal all announced growth within the convenience sector. Even tea titan Arizona Beverages is getting in on the jerky action with the launch of their first natural food line, Crazy Cowboy jerky. Pioneering convenience’s betterfor-you jerky set hasn’t been without challenges for emerging brands, though. While these new entrants are making traction in the space, legacy brands still maintain their grasp on convenience with total category sales, in part because of
are still trying to figure out the intricacies of the convenience channel, even down to where the product is placed, he said. “It’s interesting from the perspective of the better-for-you customer set because it is not the same consumer who is shopping the jerky set. This is something these guys are just figuring out,” Levin said. “They will put better-for-you offerings in jerky, but it doesn’t do as well if you put jerky in a better-for-you set.” That hasn’t escaped the notice of the major CPG companies, who have taken advantage of the growing meat snack category by purchasing smaller brands. Hershey’s led the charge with its acquisition of Krave in 2015. Then Jack Link’s bought grass-fed beef supplier Grass Run Farms in order to launch its own natural line, Lorissa’s Kitchen. Last year, Chicago-based Conagra Brands — the parent company of Slim Jim — acquired Thanasi Foods, the maker of Duke’s meat snacks.
18 BEVNET MAGAZINE – MARCH/APRIL 2018
RX Goes Beyond the Bar with Nut Butters While RX Bar shook up the standard for the bar industry with its limited-ingredient bars in 2013, the company– now part of Kellogg’s — is ready to establish itself as a platform brand. The first iteration of this expansion is a line of protein-enhanced nut butters, which launched at Natural Products Expo West 2018. The nut butters will be sold in single-serve, 28-32 gram packets in vanilla almond, original peanut butter and honey cinnamon peanut butter. Each will retail for under $2 and have roughly nine grams of protein per serving. While the product is new, the strategy is the same: fill the gap between performance products
consumers need to achieve their health goals and natural products consumers want for their simple ingredients. “In nut butters, there’s a similar dichotomy that existed with bars,” CEO, president and co-founder Peter Rahal told NOSH. “There are very natural, minimal ingredient bars on one end of the spectrum and then there’s super performancebased ones that you’d find at specialty stores like GNC.” Rahal said that while a multi-serve jar will follow, the single serve packets were faster to bring to market, are better at driving trial and fit the needs of their on-the-go consumers who are looking for easy, healthy snacks.
The line will roll out on the company’s own site and ecommerce platform in the spring before heading to retail shelves. Rahal told NOSH that it will continue to use the company’s tried-and-true digital presence to launch new products and quickly get them into the hands of consumers. While this will be RX Bar’s main innovation of 2018, it is the start of the company’s progress toward having a suite of clean ingredient, proteinforward products. “This is the first trigger of RX as a platform,” Rahal said “[RX] means recipe, that’s the origin of the word, and it’s just a shorthand for health and high standards.”
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THE LATEST CRAFT BEER BRAND NEWS
Eyeing a Return to Growth, Sierra Nevada Refocuses on Pale Ale After two consecutive years of single-digit sales declines, Sierra Nevada Brewing is refocusing its efforts on selling its flagship Pale Ale while also telling its story to consumers. Sierra Nevada chief commercial officer Joe Whitney said the company’s sales were down more than 7 percent last year following declines of more than 6 percent in 2016. Some of those declines are due to lagging sales of the company’s products at on-premise bars and restaurants, which Whitney said has been “really hard for us for a number of years.” And it’s only gotten tougher, he said, as thousands of breweries have opened their doors since Sierra Nevada launched, driving a shift in consumer demand for local products. Whitney said another issue for the 38-year-old Californiaheadquartered brewery, which also operates a production facility in North Carolina, has been an ever-rotating suite of new craft beer offerings at bars and restaurants. “Pale Ale is still there, but when there’s 50 handles and
there used to be two or three, your velocity just goes down,” he said. This year, Sierra Nevada is scaling back its focus on innovation in an effort to refocus on Pale Ale, which accounts for half of the company’s volume, Whitney said. In the process, the company hopes to win back some of those surrendered tap handles and re-engage with consumers on “a deeper, louder level.” “With our sales force, we
don’t want them to focus on all shiny toys,” he said. “We have a nice assortment of them, but we really want to focus on Pale Ale and making sure that’s available where it should be.” Last year, dollar sales of Sierra Nevada Pale Ale declined 8.1 percent (more than $10 million), according to IRI Worldwide, which tracks category-wide sales trends at off-premise retailers. And those trends have yet to bounce back in 2018. Through January 28,
dollar sales of Pale Ale were down 5.3 percent in IRI’s multi-outlet and convenience (MULC) universe of stores. To help improve Sierra Nevada’s lagging sales, the company is in the process of hiring brand managers, Whitney said. Additionally, the company is in the process of hiring an ad agency. “We need to do a better job of communicating who we are and what we stand for and what we’re about,” he said.
CPG Investment Banks Merge as First Beverage Joins Cascadia Capital
First Beverage Group, one of the top dealmaking firms in the beverage industry, has spun off its investment banking division and merged the unit with Seattle-based Cascadia Capital’s consumer and retail team. Specific financial terms of the transaction were not disclosed. 20 BEVNET MAGAZINE – MARCH/APRIL 2018
As part of the deal, First Beverage Group founder and CEO Bill Anderson will obtain a seat on Cascadia Capital’s board of directors. All employees of First Beverage Financial, the official name of the company’s banking arm, will also join Cascadia Capital.
First Beverage Ventures, the group’s private equity division, which has invested in emerging companies such as Drizly, Health-Ade Kombucha and Essentia Water, among others, was not included in the deal.
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BREWSCAPE Green Flash Looks to Recapitalize
Lisa and Mike Hinkley, Co-founders, Green Flash Brewing
After taking on a “considerable amount of debt” to build a $20 million secondary production facility in Virginia Beach in 2015, Green Flash Brewing founder and CEO Mike Hinkley is on the hunt for new investment. The San Diegobased craft brewery has retained SSG Capital Advisors — a boutique investment banking firm that specializes in mergers, acquisitions, restructurings – to help it bring on a new partner. A teaser document sent to potential investors introducing the opportunity said Green Flash was exploring “strategic alternatives,” including a sale of the company. But Hinkley, who owns 30 percent of
the business, told Brewbound that a sale of the entire company was not imminent. “However Green Flash goes forward, I will be here, and I’m not selling,” he said. Instead, Hinkley said Green Flash is hoping to trade equity to a deeppocketed investor who can help it pay down debt owed to Comerica Bank. The company’s search for a new partner is being driven by a sinceabandoned strategy to expand distribution to 50 states, the construction of the large-scale East Coast production facility, and a desire to acquire smaller breweries – initiatives that tapped the company’s financial resources and eventually forced it
to retrench back to its core markets. “Hinkley described his company’s decision to finance a sprawling 58,000 sq. ft. production facility — which is currently underutilized — with debt instead of equity as a “mistake,” and he characterized Green Flash’s current capital structure as “a bit of a mess.” According to the teaser sheet, Green Flash had revenue of approximately $27 million in 2017, down from more than $29 million the prior year. It also reported an adjusted EBITDA loss of $112,000 last year, despite earning more than $3.1 million in 2016 and more than $5.2 million in 2015. “The debt drawn to fund
the construction of the East Coast facility coupled with a reduction in capacity utilization by adding a second plant has negatively impacted liquidity and profitability,” the document states. Now, in order to continue operating, Green Flash needs outside investment. This is the second time Green Flash has attempted to recapitalize; a deal that would have brought an influx of cash to the business fell through at the end of last year, Hinkley said. Once last year’s deal fell through, Green Flash, which had sold its products in all 50 U.S. states, announced that it would pull distribution from 32 of those markets and terminate 33 employees.
Boston Beer Hires New CEO After a yearlong search, Boston Beer Company has named Dave Burwick its next CEO. Burwick — who has served on Boston Beer’s board of directors since 2005 and is expected to supplant longtime CEO Martin Roper in the second quarter — was the CEO of Peet’s Coffee & Tea, Inc., a Bay Area-based specialty coffee maker. Boston Beer founder and chairman Jim Koch said Burwick was an early candidate for the position, given his familiarity with the company’s brands, which include Samuel Adams, Angry Orchard, Twisted Tea and Truly Spiked & Sparkling. At Boston Beer, Burwick will be tasked with returning the sixth largest U.S. beer company to growth. While at Peet’s, Burwick is credited with doubling sales from $395 million to nearly $800 million, as the company opened more than 70 new cafes and launched a readyto-drink (RTD) line distributed through its own cold-chain DSD network.
That experience opening retail outposts could come in handy at Boston Beer, which has been slow to react to a booming, direct-to-consumer taproom trend that has swept the nation and now accounts for nearly 10 percent of all craft beer sales. Boston Beer is currently eyeing a vacant space in downtown Boston for a satellite taproom, and it recently renovated its
research-and-development brewery in the Jamaica Plain neighborhood of Boston to include a larger taproom that sells full pints. “Dave was able to find opportunities for growth, often outside of Peet’s traditional and narrowly defined business,” Koch said. “He was able to look at the landscape and find suitable ways for Peet’s to grow, in ways that hadn’t in the past.”
THE NEWEST BEVERAGE OPTIONS
Plant Based Milk Elmhurst launched six new milks in January: Milked Peanuts, Milked Peanuts - Chocolate, Milked Oats, Milked Brown Rice, Milked Almonds - Unsweetened and Milked Hazelnuts - Unsweetened. The milks range from $4.99 - $5.99 and can be found at Whole Foods, Wegmans and Walmart as well as many independent grocery stores across New York City. For more information, please call Elmhurst at (888) 356-1925.
Drinkable Yogurts Califia Farms debuted a new line of probiotic, dairy-free yogurt drinks. Released in 8 oz. singleserve and 25.4 oz. multi-serve sizes, the yogurt drinks are available in Mango, Strawberry, Super Berry and Unsweetened Plain flavors. Califia Farms Unsweetened Plain yogurt drink is only offered in multi-serve sizes. The drinkable yogurts will launch this spring with the single-serve drinks having a suggested retail price of $2.69; the multi-serve drinks have a suggested retail price of $5.49. For more information, please call Califia Farms at (213) 694-4667. Hälsa released Oatgurt, a dairy-free, organic, probiotic drinkable yogurt made from whole grain oats and topped with berries and fruits. Oatgurt has a suggested retail price of $2.49 for its 8 oz. bottle and is available in strawberry, blueberry, mango pear and apple chai flavors. Oatgurt will be distributed at healthy food stores and retailers nationwide. For more information, please email Hälsa at email@example.com.
Teas Lipton released its Iced Tea with a Splash of Real Juice line in February, available in Berry, Tropical and Pear-Peach flavors. All flavors are available in 20 oz. bottles with a suggested retail price of $1.49. Berry and tropical flavors are also available in 16.9 oz. 12-packs with a suggested retail price of $4.99. The new line is distributed throughout grocery and convenience stores nationwide. For more information, please contact Lipton at (800) 657-8668. 24 BEVNET MAGAZINE – MARCH/APRIL 2018
Pure Leaf added two new flavors to its Tea House Collection: Spiced Chai and Strawberry & Garden Mint. The organic black teas are available at grocery, convenience and select club stores nationwide as well as Amazon with a suggested retail price of $2.29. For more information, please contact (866) 612-2076. MatchaBar released its new energy drink MatchaBar: Hustle, which contains 120 mg of caffeine and is available sweetened or with 0g of sugar. With a suggested retail price of $2.99 for its 12 oz. can, MatchaBar: Hustle will be in natural and conventional retailers this spring and will be available nationwide at Whole Foods in June. For more information, please call MatchaBar at (718) 599-0015. matcha LOVE released Cold Brew Cucumber + Mint, an unsweetened tea available in a 16.9 oz bottle for a suggested retail price of $2.49. Cold Brew Cucumber + Mint will be available in natural food stores and speciality supermarkets nationwide, including Whole Foods, Sprouts and Wegmans. For more information, please contact ITO EN at (888) 832-7832. TEAS’ TEA debuted its Cold Brew Mandarin Orange unsweetened green tea. Available nationwide at natural food stores and speciality supermarkets, including Wegmans, Sprouts and Whole Foods, the 16.9 oz. tea has a suggested retail price of $1.99. For more information, please contact ITO EN at (888) 832-7832.
Protein Drinks Vega released its Protein Nutrition Shake, which contains 20 grams of protein in each 11 oz. bottle. Veta’s Protein Nutrition Shake is available at retailers nationwide with a suggested retail price of $2.99. For more information, please contact Vega at (855) 395-8808. Bolthouse Farms launched its 1915 Organic Proteins line, which contains 12 grams of plantbased pea protein and is available in vanilla, chocolate and coffee flavors. The 12 oz. bottles have a suggested retail price of $3.99 and can be found at major retailers including Kroger, Key Foods and Meijer. For more information, please contact Bolthouse Farms at (844) 366-7205.
Fairlife added Core Power Coffee to its line of protein shakes. Delivering 26 grams of protein and 85 grams of caffeine in each 11.5 oz. bottle, Core Power Coffee has a suggested retail price of $2.99 (Original) and $3.99 (Elite). The drink will be available this spring in stores nationwide. For more information, please contact Fairlife at (312) 624-9444.
Lemonade Honeydrop Beverages added three new flavors to its Cold-Pressed Lemonade line: Unicorn, Galaxy and Mermaid. Each 10 oz. bottle contains 4 grams of sugar and has a suggested retail price of $2.99 - $3.49. Honeydropâ€™s lemonades will be available at retailers across the country. For more information, please contact Honeydrop Beverages at (832) 649-8663.
Juice Kristian Regale debuted its Strawberry-AppleLemon and Apple-Mango-Passionfruit sparkling
juices this March at Minnesota Monthly Food & Wine Experience. Kristian Regale has plans to nationally roll out the juices with a suggested retail price of $3.49-$3.99. For more information, please contact Kristian Regale at (201) 587-9800. Tropicana released Tropicana Kids, a new line of organic fruit juice available in Fruit Punch, Mixed Berry and Watermelon flavors and Coco Blends, a juice with no artificial flavors and sweeteners and 10 percent coconut water. Coco Blends is available in Pineapple with Coconut Water and Peach Passion Fruit with Coconut Water. Both drinks can be found at select retailers nationwide. Coco Blends is available in 42 oz. bottles with a suggested retail price of $2.79; the pineapple with coconut flavor is also available in a 12 oz. bottle with a suggested retail price of $1.69. Tropicana Kids is available in eight packs of 5.5 oz. pouches with a suggested retail price of $3.99. For more information, please contact Tropicana at (800) 237-7799. Bolthouse Farms released a new line of 1915 Organic Cold-Pressured Juices, available in cucumber and watermelon flavors in 12 oz.
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NEW PRODUCTS bottles. The juices have a suggested retail price of $3.99 and can be found at major retailers including Meijer, Key Foods and Kroger. For more information, please contact Bolthouse Farms at (844) 366-7205. Natalie’s Orchid Island Juice Company launched four new lemonades and brewed teas - Matcha Lemonade, Raspberry Lemonade, Peach Green Tea and Pomegranate White Tea. The Pomegranate White Tea is available in 16 oz. and 64 oz. while the other three drinks are packaged in 8 oz., 16 oz. and 64 oz. The new lemonades and teas are available at retailers and distributors in select ares. For more information, please contact Natalie’s Orchid Island Juice Company at (772) 465-1122.
Enhanced Water CORE Organic expanded its line’s flavor range with Orange Mango and Cherry Berry Lime. CORE Organic will launch nationwide in Spring 2018 at Albertsons, Safeway, Kroger, CVS, Vons, Walgreens and 7-Eleven with a suggested retail price of $2.99. For more information, please contact Covet PR at (619) 795-6030. Neuro launched its new line of protein water Neuro Protein. Each bottle contains 10 grams of protein and is available in Watermelon Mint and Cherry flavors. Packaged in 14.5 oz. bottles, Neuro Protein is available on Amazon with a suggested retail price of $26.00 for a 12-pack. For more information, please contact Neuro at (310) 3936444. Vita Coco added a new flavor to its coconut water line - Vita Coco with Pressed Coconut. Starting in March, the new beverage will be distributed nationwide and has a suggested retail price of $2.99 per 500 ml unit. For more information, please contact Vita Coco at (212) 206-0763. ROAR Organic added two new flavors to its Electrolyte Infusions line: Blueberry Acai and Georgia Peach. The gluten-free, dairy-free, vegan drinks have a suggested retail price of $1.99 and can be found nationwide at major retailers including Kroger, CVS and Target in 18 oz. bottles. For more information, please contact ROAR Beverage Co. at (631) 683-5565.
26 BEVNET MAGAZINE – MARCH/APRIL 2018
Sparkling Water Spindrift debuted its Half Tea & Half Lemon sparkling water at Natural Products Expo West. The 12 oz. cans will rollout across shelves in Trader Joe’s Whole Foods Market, Starbucks, Kroger and Target and online at Amazon over the next few months. Half Tea & Half Lemon is also available on Spindrift’s website, with an 8-pack costing $8. For more information, please contact Spindrift at (617) 391-0356. Zola launched an Organic Sparkling Energy Water line, available in Pink Grapefruit, Blackberry Cucumber, Blood Orange and Lemon Lime flavors. The 12 oz. drinks will be distributed nationwide and has a suggested retail price of $2.49. For more information, please contact Zola at (415) 775-6355.
Coffee High Brew Coffee released its Sparkling Cold Brew line, available in Classic Black, Vintage Vanilla and Midnight Mocha flavors. The 11 oz. cans contain 70 calories and have a suggested retail price of $2.49 - $2.99. The Sparkling Cold Brews will be available at retailers nationwide starting in July. For more information, please contact High Brew Coffee at (512) 853-9696.
Wine Kim Crawford Wines released its Kim Crawford Signature Reserve Sauvignon Blanc. Bottled in 750ml, the wine will be available nationwide with a suggested retail price of $24.99. For more information, please contact Kim Crawford Wines at +64 9-412 6666.
Whiskey Glendalough Distillery introduced three new whiskeys: Double Barrel Irish Whiskey, 7 Year Old Single Malt and 13 Year Old Single Malt. The whiskeys are currently available in 9 states and the District of Columbia and will expand into Colorado in the coming weeks. The suggested retail price of its Double Barrel Irish
Whiskey is $29.99 - $34.99, $54.99 - $59.99 for its 7 Year Old Single Malt and $109.99 $119.99 for its 13 Year Old Single Malt. For more information, please contact Agency 451 at (617) 259-1605. Jura Whisky launched Seven Wood (42 percent ABV) and Jura 18 (44 percent ABV) in January. The two whiskeys are available at select outlets across the United States, with Seven wood having a suggested retail price of $74.99; Jura 18â€™s suggested retail price is $124.99. For more information, please contact Jura Whisky at +44 1496 820601. Tattersall released its 100 percent Straight Rye Whiskey (50 percent ABV), which is available at select liquor stores in Minneapolis and Saint Paul. The whiskey has a suggested retail price of $34.99 for 750 ml. For more information, please contact Tattersall Distilling at (612) 5844152. Rebel Yell released its Single Barrel Kentucky Straight Bourbon Whiskey (50 percent ABV).
The whiskey is available in most states in 750ml bottles and has a suggested retail price of $59.99. For more information, please contact Luxco at (314) 772-2626.
Other Spirits HEAVENSAKE released two new Sakes: Junmai Daiginjo (16 percent ABV) and Junmai Ginjo (15 percent ABV). The two drinks will debut in New York and Miami. Junmai Daiginjo has a suggested retail price of $95 - $100; Junmai Ginjoâ€™s suggested retail price is $45 - $50. For more information, please contact Magrino PR at (212) 957-3005. Bols added three drinks to its line of liqueurs: Bols Mango (17 percent ABV), Bols Ginger (24 percent ABV) and Bols Pineapple Chipotle (17 percent ABV). Bols new liqueurs are available at major retailers including Total Wine and More and Meijer with a suggested retail price of $12.99. For more information, please contact Bols at +3120 570 8575.
CHANNEL CHECK WHAT’S HOT AND WHAT’S NOT
SPOTLIGHT CATEGORY Domestic Beer
Behold the power of the low-carb lifestyle: it brought back a brand from the brink. The Michelob platform has certainly had its ups and downs but seeing the past year’s growth behind its low-carb “Ultra” line (as if anyone can even find high-test Michelob anymore) it’s got to be a relief for the AB-InBev team to see some wins on the board. Craft brewers are starting to rethink their own high test strategies in response, as well, as we’re starting to see more light and sessionable items come onto the market.
DOMESTIC BEER BRAND
CHANGE vs. YEAR EARLIER
Miller High Life
TOPLINE CATEGORY VOLUME Beer
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 1/28/18
28 BEVNET MAGAZINE – MARCH/APRIL 2018
CHANNEL CHECK SPORTS DRINKS BRAND
CHANGE vs. YEAR EARLIER
Gatorade G2 Perform
Powerade Zero ION4
ENERGY DRINKS BRAND
CHANGE vs. YEAR EARLIER -1.12%
Red Bull Sugar Free
Monster Energy Zero Ultra
Monster Energy Lo Carb
Red Bull The Summer Edition
Monster Mega Energy
ENERGY SHOTS BRAND
CHANGE vs. YEAR EARLIER
5 Hour Energy
Stacker 2 Xtra
Stacker 2 Extreme
Vital 4U Screamin Energy
SPARKLING WATER DOLLAR SALES
CHANGE vs. YEAR EARLIER
La Croix Curate
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 1/28/18
30 BEVNET MAGAZINE â€“ MARCH/APRIL 2018
TEA BRAND Lipton Pure Leaf
CHANGE vs. YEAR EARLIER
AriZona Arnold Palmer
INNOVATION In Every Sense
COFFEE / CAPPUCCINO BRAND
CHANGE vs. YEAR EARLIER
Coca Cola Dunkin Donuts
Starbucks Doubleshot Light
Starbucks Cold Brew
ASEPTIC JUICE DRINKS BRAND
CHANGE vs. YEAR EARLIER
Kool Aid Jammers
Apple & Eve Fruitables
Capri Sun Super V
CHANGE vs. YEAR EARLIER 7.8%
Dos Equis XX
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 1/28/18
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GERRY’S INSIGHTS BY GERRY KHERMOUCH
The Sparkling Cycle With a recent revenue miss by parent National Beverage, we may be seeing the first signs that the torrid growth rate of La Croix Sparkling Water is starting to tail off. But the brand continues to have an outsize impact on the beverage industry, drawing in a raft of new brands seeking either to knock it off or to do it one better. As we’ve seen in other categories, a breakout brand’s first-mover advantage can be difficult to overcome even by the major food and beverage players; throw in the unusual way La Croix built its business and that challenge may be even bigger. La Croix, of course, is part of the portfolio of once-sleepy National Beverage, a collection of cats-and-dogs soft drink brands operated adeptly by the Caporella clan. Though the company is publicly traded, the Caporellas continue to run FIZZ as though it’s a family business (not necessarily damning – the same could have been said of the Busch family during AnheuserBusch’s heyday), and their disclosures on their business are famously opaque despite all the exclamation points and all-caps declarations splattered on its earnings releases. Once just a regional water, La Croix seemed to come out of nowhere as a national brand a few years ago, adeptly riding the wave of consumers looking for a glide path away from CSDs, much as Sparkling Ice did over at Talking Rain. What makes La Croix unusual in the annals of breakout brands is that it didn’t start out as a premium brand, sold a bottle at a time out of the cold box, but rather has been unrelentingly value-driven all the way, moved in 8- and 12-unit can multipacks. That may be a reflection of the Caporellas’ orientation in their core portfolio toward generating velocity with brands that may no longer hold much consumer intrigue or premium appeal but have the benefit of bold flavor or regional heritage or sheer familiarity. By contrast, when you think of other shelf-stable beverages that have struck it big on the new-wave side, most came from the premium end, offering a mix of ingredients and lifestyle positioning that allowed them to support the higher prices that in turn could enable them to ride the learning curve on costs and support their 32 BEVNET MAGAZINE – MARCH/APRIL 2018
use of DSD distribution to get to the right impulse locations at retail: brands like Snapple, Nantucket Nectars, Fuze, Vitaminwater, Honest Tea, Vita Coco Coconut Water and Bai. Indeed, when I encounter owners of emerging brands who express skepticism about the value of DSD, I’m prone to remind them that it’s hard to find any breakout brands on the shelf-stable side that did not rely heavily on DSD in their early stages. Those DSD partners are particularly crucial in getting single-serve packs into impulse-driven cold boxes. Well, La Croix is one of those rare exceptions. As for the value piece, even brands we associate with value, like AriZona Iced Tea or Sparkling Ice, started out at the premium end. At the time AriZona launched, it may have offered 50 percent more iced tea than Snapple at the same 99-cent price, but that was still in premium territory. Monster Energy followed a similar tack versus Red Bull, offering twice the liquid – 16 ounces – at the same $1.99 price and has stayed resolutely premium since then. Even Sparkling Ice, for all its 10-for-$10 promo activity, is essentially a premium brand, especially in the cold box. But La Croix, from the beginning, harnessed a simple recipe, striking packaging and a deft social-media touch to go out aggressively on price with almost no recourse to DSD distribution. That greatly compounds the challenge of all the companies hoping to join La Croix in exploiting this segment. It’s worth exploring the range of strategies we’re seeing from the newer entrants. Several are going straight down the middle, basically trying to go head-tohead with La Croix. That’s true of Austinbased Waterloo, backed by the influential private-equity shop CAVU, and more recently of Pepsi, with its new Bubly brand. Both seem willing to go down and dirty on price – during a recent visit to Austin, I saw Waterloo actually undercutting La Croix on price in some stores – and both employ DSD distribution to get to retail. That higher-cost approach could prove hard to sustain, even for a player with the resources of a PepsiCo. A flock of regional entrants is trying a similar approach. Others are going in the opposite direction, offering a bit more than La Croix
to justify a premium price that can win retailers’ attention and justify the more expensive DSD route to retail. That might include more sophisticated flavor profiles, as with flavored sparkling waters unveiled by the likes of Icelandic Glacial and Eternal Water (both of them sourced, naturally alkaline waters, further value-adds for some consumers). Others are planting a seed of doubt about the purportedly natural flavor systems employed by La Croix and rivals like Hint Fizz, most notably Spindrift, which makes much of its conveying fruit essences straight from the orchard to its drinks. (There seem to be local variants of this approach in many cities, too.) Some are targeting the same occasions with offerings that trade off the zero-calorie pitch in favor of a bit of fruit juice to offer a more robust mouthfeel, as with the canned sparkling line recently launched by juice player Purity Organic. And caffeine doesn’t hurt as a come-on, as with Avitae’s sparkling entries or New Wave, a recent entrant out of Southern California that melds 15 percent juice content with a modest hit of caffeine. Will any of these various strategies work? It’s debatable. Even the promise of richer offerings bringing higher margins did little for many years to dislodge brands like AriZona or Vitaminwater from their perches, as retailers greatly appreciate high-velocity brands that essentially sell themselves. That’s particularly true of a brand like La Croix that seems beloved by millennials, precisely the demographic that merchants are scrambling to corral these days. No question, La Croix’s eschewing of DSD may put a damper on the brand’s eventual size, lessening its presence in key impulse channels, but so far that hasn’t proved the big issue some of us had predicted. So, while it will be fun to watch this battle play out, there’s a good chance La Croix has little to fear beyond the natural cycle of once-hot brands and segments that inevitably reach a crescendo and begin their decline. As brands like AriZona show, that could prove to be a long, lucrative cycle. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.
SHOW PREVIEW BY JUSTIN KENDALL
8 Must-See Craft Brewers Conference Seminars More than 13,000 beer industry professionals will converge on Nashville, Tennessee, for the 2018 Craft Brewers Conference from April 30 to May 3. The four-day event officially kicks off Monday evening with a welcome reception at Fifth Avenue of the Arts. The rest of the week will be packed with networking, brand launches and social gatherings at Music City Center, including Brewbound’s
first Brew Talks event of 2018 presented by Dogfish Head Craft Brewery. Expect thought-provoking and engaging discussions with industry stakeholders May 1 at Nashville Underground and, of course, beers and more networking. But the week is more than just parties and networking as there will be more than 70 seminars on 12 different educational tracks. Brewbound has selected eight can’t-miss talks to keep you engaged during the week.
TUESDAY, MAY 1
THURSDAY, MAY 3
Defense and Promotion of Tasting Rooms
Navigating Hop Contracts in a Changing Market
WHO: Freetail Brewing Co. founder Scott Metzger, California Craft Brewers Association executive director Tom McCormick and BA chief economist Bart Watson
Raising Capital WHO: Karl Strauss co-founder and CEO Chris Cramer, Three Weavers founder Lynne Weaver, Stradling Yocca Carlson & Rauth partner Kyle Leingang, Live Oak Bank senior loan officer Randall Behrens WHY GO: Growth requires money in this capital-intensive industry, and Cramer has built a chain of brewpubs throughout California by leveraging different kinds of investors. WEDNESDAY, MAY 2 General Session II – State of the Industry WHO: Magnolia Brewing’s Dick Cantwell, New Glarus founder Deb Carey, Brewers Association director Paul Gatza, chief economist Bart Watson and founder and past president Charlie Papazian WHY GO: The BA’s Watson and Gatza will a high-level view of the state of the industry and discuss headwinds facing small and independent brewers. Carey will give the keynote speech, and she’ll likely share how her Wisconsin craft brewery has grown into a 200,000-barrel brewery with distribution in a single state. Finally, Papa-
zian, who will retire next year, will talk with Cantwell, who returned to active brewing last year as part of the ownership group that bought Magnolia out of bankruptcy. Growing into the Headwinds WHO: Bell’s CEO Laura Bell, Russian River co-owner Natalie Cilurzo, Karl Strauss co-founder Chris Cramer, Brooklyn Brewery CEO Eric Ottaway, Firestone Walker co-founder David Walker, Beer Marketer’s Insights’ Benj Steinman WHY GO: As the number of craft brewers grows beyond 6,000, challenges for craft brewers increase. Leaders from five of top craft breweries will share strategies on continuing to grow in a more mature craft brewing industry.
WHO: Hopunion-YCH VP North American Sales Ryan Hopkins, CLS Farms owners Eric Desmarais and Three Weavers founder Lynne Weaver and brewmaster Alexandra Nowell WHY GO: This panel will cover how to use the spot market for hops as well as strategies to avoid over and under contracting for hops, a pertinent topic for smaller brewers after a hop broker filed for bankruptcy last year and cited many brewers’ inability to honor the contracts they signed among the reasons for the filing. Cannabis and Craft Beer: Risks and Opportunities
Tax Reform: What Brewers Should Know
WHO: Pepper Hamilton partner Alva Mather
WHO: Andersen Tax managing partner Bill Amon and McDermott Will & Emery partner Patrick McCurry
WHY GO: Thirty states and Washington, D.C., have legalized marijuana either for recreational or medical use. Mather will discuss the current legal landscape at the state and federal level and hit on the risks and opportunities for craft brewers, including CBDinfused beer.
WHY GO: The Craft Beverage Modernization and Tax Reform Act is now law, but how will the changes to the tax code and excise tax affect small brewers? Amon and McCurry will explain how brewers benefit.
34 BEVNET MAGAZINE – MARCH/APRIL 2018
WHY GO: In 2016, 9.5 percent of all craft beer transactions were made in brewery taprooms, which have become an essential source of cash flow for small brewers, who can make four to five times as much per ½ barrel than by going through the three-tier system. They’ve also become points for contention for some retailers and wholesalers. Watson, McCormick and Metzger will share how to navigate those potentially tricky relationships. What’s on Tap: A Look Into On Premise WHO:: Nielsen CGA senior vice president Scott Elliott WHY GO: Elliot will offer insight into the latest on-premise trends as sales in the channel have become more challenging as competition for taphandles has increased and retailers have rotated placements.
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SHOW REVIEW BY MARTÍN CABALLERO
Winter Fancy Food Show: The Category and the Channel Every January, a wide spectrum of retailers, buyers, manufacturers and brands working within the specialty channel meet for the Specialty Food Association’s annual Winter Fancy Food Show in San Francisco. As the overall attendance has grown, so has the importance of beverages as a sales driver for the specialty retail channel. According to data from the National Specialty Food Association, beverage sales totalled $10.5 billion in 2016, equivalent to about 18 percent of the total specialty retail market. Specialty retailers still aim to serve consumers looking for distinctive and innovative beverage products, but that category’s role within the channel’s commercial ecosystem is evolving. Speaking with BevNET at the Fancy Food Show, Phillip Kafarakis, president of the Specialty Food Association, cited a rise in beverage brands exhibiting at the show as an example of growing interest in the category, particularly as it relates to capturing on-trend ingredients and functional benefits. “There’s more innovation in beverage than ever before,” he said. While consumers look to those specialty retailers more than ever for innovative and on-trend products, conventional and
36 BEVNET MAGAZINE – MARCH/APRIL 2018
mainstream retailers are also increasingly trying to stay ahead of the curve with their beverage sets. “Mainstream and specialty are now serving the same consumers,” said Paul Harney, VP at Harney & Sons Fine Teas. “There’s more funding and more distribution around
ACCORDING TO DATA FROM THE NATIONAL SPECIALTY FOOD ASSOCIATION, BEVERAGE SALES TOTALLED $10.5 BILLION IN 2016, EQUIVALENT TO ABOUT 18 PERCENT OF THE TOTAL SPECIALTY RETAIL MARKET. beverages now, so I think specialty retailers are more selective about what they bring in now. It has to turn, first and foremost.” Harney’s company is itself an example of the changes in both the manufacturing and
distributing components of serving the specialty channel. In addition selling loose leaf teas and distributing products to independent retailers in the New York City market, the Millerton, N.Y.-based Harney also makes a line of ready-to-drink (RTD) teas. Though marketed to the specialty channel, Harney noted that the line was in sync with consumer trends that are prevalent across all beverage types and retailers: clean ingredient label, low sugar, and a degree of functional or health benefits. “We want to provide the retailers with something that they can understand,” he said. “A lot of customers are asking for lowsugar products, so this fits in with that mix.” As specialty retailers sort through the increasingly competitive beverage category, they have become growing consumer demand for innovative, and often healthier, products. “Specialty is our most important channel, because that’s where the innovation is seeded,” said Dan Mader, senior VP of sales at Califia Farms. The brand has made new product development one of its cornerstones, pushing it into over 80 ready-to-drink SKUs spanning categories from cold brew coffee to nut milks. As Mader explained, by presenting innovative
products to the consumers demanding them, education can happen in the aisle and on the shelf. Felicia Vieira entered the specialty beverage market in 2013 as the founder and CEO of Crafted Cocktails, a shrubs and mixers brand that has found placement in retailers ranging from H-E-B to Bed, Bath & Beyond. At WFFS 2018, the company debuted a line of drinking vinegars and announced it was expanding beyond cocktails, and will rebrand as Crafted Beverage Company. Shrubs and mixers, Vieira said, are becoming increasingly understood by specialty channel consumers and buyers, and the company no longer struggles to educate consumers on its products, and the name change reflects that decision to move beyond the single scope of alcoholrelated products. “They know us, they know the brand, and the whole consumer market has changed,” Viera said. “All the new
emerging brands that are like us don’t need to convince people anymore — it’s already established.” But within those areas that have crossed over from specialty to mainstream, the fast growth continues to attract a lot of competition, meaning that it is still hard to break through. “There’s not a huge chance for velocity, especially when you’re in our category, in comparison to the other channels,” said Ryan Emmons, founder and CEO of bottled water brand Waiakea. Having strong brokers was vital for Waiakea to earn placement early on, he said. Startups are frequently hindered by small sales teams and crowded shelf space in specialty retailers, particularly in grab-and-go coolers. “Most of the bottled waters that are consistently in the cold box have really solid DSD relationships, they have really serious exclusivities, and if you don’t have that same DSD relationship and the
same guy going in there and stocking the shelves every day, then your stuff is just not going to be consistently there,” he said. “And if you’re not in the cold box then you’re on the dry shelf, and there’s nothing happening on the dry shelf.” In less crowded categories, however, growth via specialty can come fast. Nutpods differentiated early by being a dairy alternative product that was ahead of the curve on removing ingredients such as carrageenan from its labels. Combined with its online success, Madeline Haydon said the brand has leveraged the specialty channel to quickly expand into mainstream retailers. “We’re not even three years on the market, and yet Publix found us and asked us if we would come on board in their stores — which we were thrilled about,” Haydon said. “Now we’ve been able to secure the Krogers, the Wegmans, the Publix and H-E-Bs, and it’s been on the strength of how we’ve built our brand in specialty and natural.”
NESTLÉ WATERS GOES DEEP ON SUSTAINABILITY | According to research firm Beverage Marketing Corp., Americans’ consumption of bottled water outpaced carbonated soft drinks for the first time ever in 2016. And in the list of major brands driving that surge in sales, Nestlé Waters portfolio was at the top. Over the course of several decades, the Swiss-based food and beverage conglomerate has made bottled water a centerpiece of its product portfolio, with much success. In 2016, according to its annual report, sales of Nestlé water products across its 52 brands in the category hit $7.4 billion. Nestlé’s range of offerings — which includes Nestlé Pure Life, Perrier, San Pellegrino, plus six regional brands across the country — gives the company means to compete across multiple fronts. Yet in its position as one of the leading brands in the $22 billion-plus-andgrowing U.S. bottled water category, Nestlé Waters enjoys both unique advantages and challenges. The company experienced soft growth in the last quarter of 2017, with Nestle CEO Mark Schneider admitting it had been “slow to react to the rise of carbonated waters” in an earnings call in February. Facing increased competition from across the beverage spectrum, the company’s corporate leadership is tasked with the mission of continuing to shape and adapt its corporate strategy to spur commercial growth, while also attempting to address profound and politically sensitive questions about environmental sustainability and plastic waste reduction. What it ultimately does is going to have important ramifications across
the category; BevNET looked at the ways it is navigating the line between leadership and stewardship.
RIDING THE WAVE IN A CHANGING CONSUMER MARKETPLACE The recent journey of Nestle’s biggest water brand, Pure Life, is indicative of the way that even one of the world’s largest water companies must still be responsive to consumers’ evolving demands around bottled water products. With close to $1 billion in sales in 2017, the Pure Life line stands as the company’s flagship bottled water product across all markets. But the brand is facing pressure from the continued strong growth of private label waters -- the same low priced alternative that Pure Life tends to offer. According to data from market research group IRI, U.S. multi-outlet (MULO) sales of private label bottled water are up 6.8 percent since last January, reaching $2.6 billion. Over that same period, Pure Life sales declined 3.7 percent to $881 million, behind both Aquafina and Dasani, the leading brands owned by PepsiCo and Coke, respectively. Some of that decline may be due to the broadening of the category. The rise of function-based premium waters, for example, has also impacted the mainstream bottled water market, as brands in the category look to either add functional ingredients to their products or find new and exotic sources — such as volcanic, deep ocean and even controversial
IN 2016, SALES OF NESTLÉ WATER PRODUCTS ACROSS ITS 52 BRANDS IN THE CATEGORY HIT $7.4 BILLION. NESTLÉ’S RANGE OF OFFERINGS WHICH INCLUDES NESTLÉ PURE LIFE, PERRIER, SAN PELLEGRINO, PLUS SIX REGIONAL BRANDS ACROSS THE COUNTRY - GIVES THE COMPANY MEANS TO COMPETE ACROSS MULTIPLE FRONTS.
38 BEVNET MAGAZINE – MARCH/APRIL 2018
By Martín Caballero
‘raw’ water — that have natural benefits. In the past year, the sub-category, created and still led by Smartwater ($821 million in 2017 U.S. MULO sales), has seen a new entrant in PepsiCo’s LIFE WTR brand ($167 million in first year sales) and the continued rise of brands like Essentia and CORE, which saw 60 percent growth in sales last year. Nevertheless, Andrius Dapkus, vice president and general manager for Nestlé Waters North America, said the work other brands have done to elevate the importance of sourcing has had a positive effect. And as consumers pay closer attention to how and from where the water they are drinking gets into the bottle, it provides an opening for Nestle to communicate its environmental commitment. “In the U.S., I do think consumers are becoming a little bit more discerning,” he said. “Source does matter to them. And for many of them, they are looking at identifying new and unique sources and I think it’s good for the category, good for our regional spring water brands because ultimately, as consumers become more discerning, that’s when brand power and equity can become part of the decision making process.” Dapkus added: “True functionality born out of what’s present in the water, or if it’s just in the spirit of taste derived from where the water comes from, I do think people are asking more what’s in the water versus what’s not in the water.” Nestlé recently announced it was/recently completed rebranding of its top-selling Pure Life brand; it’s an example of the kind of delicate road a water brand drives when it takes a common liquid and sheathes it in plastic. Consumers demand convenience, but a lessening of environmental impact in bringing them that convenience is also paramount. For the marketing campaign to support the rebrand, Nestle is seeking to strike an aspirational tone that emphasizes the company’s progressive attitude towards environmental issues. Since 40 BEVNET MAGAZINE – MARCH/APRIL 2018
last August, all Nestle bottled water products also now carry a standardized How2Recycle instruction label to better communicate recyclability information on package to consumers. “The idea behind the whole Nestlé Pure Life relaunch is the belief that a future full of possibilities begins with drinking pure quality water now,” he said. “What we are focusing on is the future full of possibilities and recognizing that our actions have an impact on that future.”
ENVIRONMENTAL STEWARDSHIP While Nestlé has committed considerable resources towards reducing the environmental impact of its PET bottles, the company has faced criticism over its impact in the communities where it sources its water. As the largest owner of private water sources in the state, Nestlé has long been the focus of media attention in Michigan, and even more so in the wake of the 2014 water crisis in Flint, in which local government officials, in a move aimed at reducing costs, switched the city’s water supply from Detroit to the polluted Flint River. The optics of Flint residents paying some of the highest rates in the U.S. for access to undrinkable water while Nestlé extracts 150 gallons of water per minute from a nearby underground aquifer— at a cost of just $200 per year — were hardly flattering. Environmental activists have formed pockets of resistance across the state; In Osceola Township, population 900, local officials are appealing a judge’s decision allowing Nestlé to build a pumping booster station that will allow it to increase output from the county well from 250 gallons to 450 gallons per minute. Meanwhile, in the state legislature, representatives are debating a proposed bill that if approved would ease requirements in the review process for large quantity groundwater withdrawals, or more than 100,000 gallons per day.
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CHANGE vs. YEAR EARLIER
Glaceau Smart Water
Glaceau Vitamin Water
Nestle Pure Life
Glaceau Vitamin Water Zero
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 1/28/18
Nestlé has moved to defend its record in Michigan, emphasizing that it does not and has never drawn from the watershed in Flint. Through the Ice Mountain Environmental Stewardship fund, the company has pledged over $500,000 to conservation, enhancement, and restoration projects in the Muskegon River watershed. Nestlé has also pledged 1.5 million bottles of water to Flint public schools, as well as several hundred thousand more to community organizations, fire departments and food banks in Michigan. As part of a broader industry response to the Flint crisis, Nestlé Waters joined with The Coca-Cola Company, the PepsiCo Foundation and the Walmart Foundation last February to fund an recycling education and awareness program, via non-profit group Keep America Beautiful, for the 10,000 public school students in the city affected by the contamination. “We have a lot of efforts underway right now in the state of Michigan to bring our message forward about the efforts we are undertaking to ensure long-term availability and sustainability of water,” said Dapkus.
CLOSING THE RECYCLING LOOP Nestlé has also faced challenges in its long-term efforts to shift its bottled water products from virgin to recycled polyethylene terephthalate (PET) packaging, though progress is being made. The company has reduced the amount of PET in its half-liter bottles by 40 percent since 2005, and, in February, Nestlé Pure life launched a 700ml bottle made from 100 percent food grade recycled PET (rPET). Dapkus, however, pointed out that for Nestlé’s goal of using rPET in all its bottles requires overall levels of recycling in the U.S. to grow at a faster rate than is currently happening. The lack of access to recycled material, coupled with domestic overcapacity and low prices in the PET resin market, weaken the motivation for companies to make strong commitments to using rPET.
42 BEVNET MAGAZINE – MARCH/APRIL 2018
“I think the biggest choke point right now is in the available supply of rPET,” said Dapkus. “The amount of bottles actually being recycled is not high enough that would allow the product to flow through the system and make available on the back end food grade, Nestlé quality PET.” As a result, Nestlé has ample motivation to invest further in building out the rPET ecosystem. In May, the company made a $6 million investment in the Closed Loop Fund, a $100 million social impact investment fund that provides municipalities with access to capital for projects aimed at improving recycling programs. While Nestlé has made a commitment to using PET, the company hasn’t abandoned its search for viable alternatives. Dapkus said Nestlé has also directed financial support towards innovative projects at companies such as California-based CarbonLite Industries, one of the country’s largest producers of post-consumer rPET, and Origin Materials. “We have a partnership with Origin, which is going to develop with us, at an industrial scale, the next generation of 100 percent bioplastic, made entirely from non-food-based materials,” Dapkus said. This new material is made from renewable sources, which includes used cardboard and sawdust, that do not divert resources from human agriculture or animal food consumption. The company aims to achieve commercial scale production capacity for a 75 percent bio-based PET bottle as early as 2020, increasing to 95 percent in 2022, with the goal of eventually achieving 100 percent. “It will be the first PET molecule made 100 percent from non-oil, non-recycled material,” Dapkus said. The limited supply of rPET available on the market has constrained Nestlé’s work to integrate new packaging across all its water lines. With the exception of Arrowhead and Nestlé Pure Life products in the California market, which utilize 50 percent rPET in its bottles, Dapkus said there is not a sufficient supply of rPET available to communicate it to consumers in a significant way. “For consumers, 50 percent is OK, but they are really looking for 100 percent,” he said. “So until we can get a large enough supply of rPET to be able to fulfill the demand from a supply perspective on a full-scale business in sparkling, it’s going to be difficult for us to extend that.” In effect, much of the idea behind Nestlé’s promotion and positioning of its full rPET bottles is aimed as much at increasing consumer awareness about long-term, macro-level recycling efforts as it is getting them to purchase the actual product. Gauging whether the rPET format gives Nestlé the “platform to start communicating with consumers about the importance of recycling” as Dapkus hopes will likely not be possible until months and years from now. At the end of the day, it may be the story behind the liquid in the bottle that determines how consumers choose to spend their dollars in this category. But it’s also important to erect signposts that show that you’re staying with the consumer; it’s Nestle’s ability to successfully integrate those signposts into its messaging that will determine its ability to effectively resonate with its increasingly environmentally conscious customer base. “There’s not one overarching driver in the behavior of the category, but then you look at the ecosystem of product benefit from a functional and emotional standpoint, this is one of the elements that factors in to the considerations for consumers,” Dapkus said. “It’s importance in the overall equation is growing.”
BRAND NEWS BOTTLED WATER
AquaNew’s Watt-Ahh has a new diamondenergy label on its high-rise liter bottle. The glistening diamond design seen through the transparent label represents the powerful electrons embedded into the ultra pure water. Pro Gene Water offers a 16.9 oz. Electrolyte Enhanced 9.5 pH Sports Water as well as an All Natural 8.0 pH Mineral Spring water with no additives. Both waters are sold in 12pack on the go boxes or 24-count cases. Volvic re-shaped the 0.5L Volvic package with a new, impactful cut, inspired by the volcanoes. The company also launched the #Findyourvolcano campaign to celebrate the brand’s heritage. Dash launched a new Raspberry flavor exclusively with Whole Foods UK. KOPU Sparkling Water launched in August 2017 and has grown to over 250 locations in Southern California, including Gelson’s, Bristol Farms/Lazy Acres, Jimbo’s and Erewhon. KOPU Sparkling is now expanding its reach in hospitality channel and is launching in New York this spring. QURE Alkaline Water now comes with natural flavor essences of Cucumber Mint, Lemon Ginger and Watermelon Kiwi. QURE is currently available nationally in thousands of retailers across the USA. Unify Water now in more than 4000 stores from Northeast to Southeast. Waiakea Hawaiian Volcanic Water will add over 4,000 new stores this year including GPM, Go Mart and Turkey Hill. Hydrive Energy Water announced the launch of two new flavors -- Kiwi Melon and Grape Fusion. The two flavors join Hydrive’s line up to provide consumers with the hydration benefits of water and the added function of energy from B vitamins and caffeine. CORE Hydration pH-balanced water will debut a convenient six-pack of 30 oz. bottles. Sparkling Ice Ginger Lime flavor launched nationwide in January 2018, making it the first Ginger Lime sparkling water on the market. 44 BEVNET MAGAZINE – MARCH/APRIL 2018
H2OPS LLC announced expansion into three divisions of Whole Foods in the West plus Total Wine & More stores in California. The product is comprised of a proprietary hop blend from the Northwest that is brewed much like craft beer, but leaves out the malts and yeast. The result is a refreshing zero alcohol and zero calorie sparkling water. HyVIDA will launch its Hydrogen Infused Sparkling Waters, available in Lemon-Lime, Raspberry, and Pure Sparkling on April 1. The waters contain 0 calories and are sugar free. SANAVI introduced its newest flavor Pomegranate Peach - to its line of SANAVI Organic Flavored Sparkling Spring Waters. SANAVI has expanded distribution to 42 states and is available from online retailers. Sway Water will debut new packaging this spring which will better reflect its commitment to real ingredients. Additionally, Sway Water is rolling out to the 150 Albertson’s, Tom Thumbs, and Randalls in the Southwestern region, expanding its footprint in Texas and the Southeast. Boxed Water introduced a new multi-pack design and size options. The brand’s investment in multi-packs is a reflection of consumer preferences and the new designs are for the 250mL 8-pack, 500mL 6-pack and new 1L 4-pack. Himalayan Natural Mineral Water is launching this March in two test markets -- Chicago and Southern California -- and is available on Amazon. Icelandic Glacial will launch three new flavors of sparkling water in April 2018, which will be packaged in BPA-free PET bottles. The three flavors are Sicilian Lemon, Tahitian Lime and Elderflower. Whistler Glacial Spring Water debuted its brand to American consumers at Gelson’s Markets, the upscale haven for specialty foods across Southern California. Detox Water, the premier aloe-infused water brand, has officially launched its sixth SKU, Cryptokiwi. Detoxwater has more than doubled its sales in the past year and the brand’s distribution footprint has expanded
over 300 percent to include prominent retailers such as Kroger, Wegmans and H-E-B among many others. Evian introduced Disney Junior’s Mickey and the Roadster Racers as the Next Set of Characters in the Brand’s Launch of the Premium Water Category for Kids. The Evian kids portfolio includes a 310mL single serve character bottle for on-the-go and a 330mL sport cap multipack, perfect for lunch boxes. It will be available in stores in spring 2018. Essentia continues the deployment of their new packaging designs in retail stores throughout 2018. Essentia will also introduce a new 1L bottle size in 2018, with an official rollout tentatively scheduled between July – December in markets across the country. JUST water launched JUST Infused, a new line of innovative, organic, flavor-infused waters. Available in Organic Apple Cinnamon, Organic Lemon and Organic Tangerine flavors, JUST Infused contains no added sugars, no added calories, and all-natural flavors.
Hawaii Volcanic is expanding in North America in summer 2018. Responsibly sourced from deep below the Sacred Mauna Loa volcano, and lava filtered through 15,000 ft. of porous volcanic rock, Hawaii Volcanic is available in 500ml, 1L, 1.5L RPET, and 777ml still and sparkling glass bottles. Nestlé Waters North America announced the rollout of its new Regional Spring Water Sparkling portfolio, which hit shelves mid-March across all six regional brands. The line will feature a new premium PET bottle design, a new can format, and ten new delicious flavors made only with natural spring water, real fruit flavor, and uplifting bubbles for consumers to enjoy. Eternal Water, the #1 selling Premium Naturally Sourced Water in America has recently launched over 80 DSD distributors in key markets nationally. Eternal Water is Naturally Alkaline making them different because they don’t add anything artificially to the water. The brand coins itself as Nature’s Perfect Water.
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Barely a year ago the alternative shot category – that part that’s not roughly defined as 5-Hour Energy – still looked nascent. With single brand dominance as the longstanding norm, innovative companies had only scratched the surface of the form factor’s potential. But surveying the shot landscape today, particularly in the wake of Natural Products Expo West 2018, the category seems like it just got a jolt of energy – or maybe a mouthful of vinegar. Today, coffee shots are increasingly positioning themselves as an alternative energy source, while juice and tonic makers are helping consumers find value and new functionality in healthy 2 oz. doses with lines geared toward immunity, vitality, and a natural boost featuring high concentrations of ginger and apple cider vinegar.
COFFEE AT THE CHECKOUT COUNTER Although founder Neil Premkumar said he believes coffee shots have a long way to go in consumer awareness, his brand Forto has been on a fast track for growth over the past year. Securing investment from JAB Holding Company, distributing through Keurig Dr Pepper (Forto joined prior to DPS’ acquisition), and partnering with Hershey for a co-branded chocolate flavored SKU, the coffee shot line has seen its retail placements rise to more than 40,000 stores over the course of 2017 and the first months of 2018. 48 BEVNET MAGAZINE – MARCH/APRIL 2018
“We have spread the brand pretty wide and the sales have really climbed,” Premkumar told BevNET. “We’re kind of building a broader energy shot category. I think over time there’s going to be a completely different side-by-side category of ‘coffee shot.’” According to Premkumar, Forto’s sales only have 8 percent overlap with energy shot leader 5-Hour Energy. Most of the volume, he said, is coming from cafes and consumers who are seeking a grab-and-go alternative to their afternoon coffee. Like 5-Hour, coffee shots are well positioned for consumers who want the energy but aren’t seeking a larger beverage, but while 5-Hour sourced its base from energy drink consumers, Forto’s base, Premkumar said, comes from the coffee drinkers. Many coffee drinkers do not want to replace their morning ritual of brewing coffee at home or swinging into Starbucks on their way to work with a quick shot, Premkumar said. But in the afternoon, when consumers’ primary concern is energy, sales shoot up. “The morning cup is a customized, personalized cup, whereas the afternoon is the pick-me-up,” Premkumar said. “That’s part of why we exploded so quickly.” Bizzy Coffee co-founder and CEO Alex French also recognized the split between coffee and energy consumers, and has adjusted his company’s strategy accord-
ingly. The startup brand currently offers three different black coffee shots, with line extensions planned for later this year. Currently growing in retail while selling via e-commerce, French said that while afternoon usage is high, he’s also seen many consumers embrace the brand in the morning, particularly among those who get up early to exercise. Promoting the brand on its website as “Bizzy Coffee for busy people,” French said for one side of the business he’s looking toward the Crossfit/HIIT-loving intensive workout practicing demographic, whom he said doesn’t want a full cup of coffee sloshing around in their stomach during intensive workouts. Other consumers are simply overscheduled, and when running from appointment to appointment they don’t have the time to wait in line at a cafe. “When you’re up super early, say 4:30 in the morning, you don’t want to spend extra time brewing coffee, you kind of want to just go and get the functional aspect of it,” French said. “The shot category is all about function. Very, very rarely is about anything other than that.” Party-going millennials and older Gen Z college students are another potential base Bizzy Coffee hopes to tap into, French said. The shots mix well with alcohol – even beer – to insert some extra energy into a night out.
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As coffee shots grow, Premkumar said he sees the differentiation between the two categories breaking down, with shots coexisting within the growing coffee market. At Expo West, several coffee brands unveiled shot line extensions, including Kohana Coffee and Sir Owlverick’s. Sir Owlverick’s co-founder Lillard Anthony Wong told
innovation were on display at Expo West. Notably Zupa Noma plans to debut a line of soup shots, based on its meal replacement drinkable soup line. Justine Monsul, founder and CEO of ginger and turmeric shot maker Monfefo, told BevNET she feels that buyers are now recognizing the value and potential
are learning just how they will integrate it into their daily diets. The shot format, he said, provides opportunity to define multiple use occasions – from having it with breakfast to pre-workout booster. But Hirschberg sees challenges in establishing the category, calling it a “mini-segment within a segment within a
BevNET the company wanted to provide a clean energy source for a marketplace that has seen consumers increasingly seek out healthy alternatives to soda and other sugary beverages. “Ten percent of Americans only drink coffee for caffeine, they don’t sip it for any other reason,” Premkumar said. “That already is tens of millions of people, so there’s a huge market for this. It’s just a question of how you tap into that market.”
of the category. Monfefo, which sells at a premium price of $4.99 per 1.7 oz. bottle, has seen increased sales and retail expansion over the past year. While there are still many skeptical consumers, Monsul said she has often compared the product to a shot of alcohol, noting that consumers enjoy the same invigorating shock to the system a shot of tequila might have, but in a healthy product. “Distributors and stores are now more than happy to take on the product,” Monsul said. “A lot of stores are asking for shots. Despite the fact that there’s a lot more competition out there, it’s cool to see that buyers are recognizing this trend and, at least for me, it’s now a lot easier to start selling the products in more types of stores. I think probably a year from now we’ll be seeing shots in more conventional locations like Target, Costco, or Trader Joe’s.”
segment” of all-around wellness beverages that requires heavy levels of education and careful positioning in order to make the sale. While apple cider vinegar comes with purported health benefits such as reducing blood sugar levels and aiding in weight loss, companies are still feeling their way through the best way to market the product, particularly when brands such as Ethan’s command a premium price. “We’re definitely relying on a kombucha-like education within the natural products industry to make this thing go,” Hirschberg said. Andrew Lawrence, brand manager of Vermont Village, told BevNET that companies are still figuring out where to place shots in stores. While placement at the register seems obvious, there’s room to experiment; he’s tried placing the product in coolers or on the shelf next to multiserve vinegars. Vermont Village markets a line of apple cider vinegar shots as well as multi-serve sipping vinegars. Shots, he said, made sense to produce as a way to give the company’s daily vinegar drinkers a travel and convenience option. The company has an “omni-channel” retail strategy for the line, he added, noting potential for growth in c-stores, grocery, and specialty stores. “The sipping vinegar for us has been like a rocket ship,” Lawrence said. “The shots have been on the same trajectory, but it’s a little bit slower. It’s the customer education part, they’re used to getting apple cider vinegar in a bottle, and so to train and convince them they can have something they actually enjoy in this different format has been really interesting.”
JUICE SHOTS FIND VALIDATION Shots, long a staple of juice bars, are gaining noticeable traction in consumer packaged goods as shoppers begin to embrace on-thego functionality. Innovation has also poured into the space with brands like California Juice Co. experimenting with trending ingredients like cannabidiol (CBD). As the juice cleanse trend washes out, JUS by Julie has in the past few years been increasingly focused on its line of cold pressed juice booster shots. Featuring ingredients like chlorophyll, turmeric, and ginger to give consumers the same functional benefits they sought in larger packaged juices without the high sugar content. But for years, buyers rebuffed them. Now, the company says, retailers are getting up to speed. “Two years ago traditional grocery guys ran by this whole idea,” Mike Robert, VP of sales for EJZ Foods, a division of JUS by Julie parent Dora’s Naturals, told BevNET. “Now they’re slowing down and really looking at it. Suddenly the trend catches on and it becomes a much bigger deal.” As juice takes off and vinegar trickles into stores, other kinds of wellness shot 50 BEVNET MAGAZINE – MARCH/APRIL 2018
FERMENTING OPPORTUNITY Apple cider vinegar is also beginning to emerge as another potential “health booster.” Brands like Vermont Village, Ethan’s, and Fire Brew are, like juice shots, seeking to provide a spicy kick with added betterfor-you benefits. At Expo West, Ginger Shots unveiled a new sub brand – Tulua – which allows the company to play outside of its namesake ingredient with turmeric and apple cider vinegar shots. However, while juice shots are beginning to click with retailers and consumers, vinegar is still figuring out how to introduce itself. According to Ethan’s founder Ethan Hirschberg, the new vinegar trend has momentum but it is young and consumers
BRAND NEWS SHOTS AND POWDERS
POWDERS AriZona Green Tea with Ginseng & Honey stix and Arnold Palmer Half & Half stix continue to be fan favorites in the powdered category, containing no preservatives or color dyes. They can be found in stores nationwide.
Sert Company. Featured in fan favorites such as Orange and Strawberry Orange, each drink flavor is guaranteed to make you smile. Available nationwide, each box contains six sticks and has a suggested retail price of $1.49.
Paleo Pro’s collagen powder is 100 percent sourced from grass-fed and pastured raised cows with no added hormones, no additives and minimal processing. With the inclusion of turmeric root in an optimal ratio; 16 grams of protein/per serving; and in delicious flavors Ancient Cacao & Aztec Vanilla, this complete powder has become a daily drink for health enthusiasts nationwide.
Vitalyte Sports Nutrition. As part of its 40th Anniversary Celebration, Vitalyte Sports Nutrition introduced a fresh new look for its electrolyte replacement drink mix. Along with the packaging change, the isotonic formula is now made with nonGMO ingredients.
CLICK Coffee Protein Drink introduces its newest line of products – CLICK Active. Higher protein with a 70/30 whey casein blend, no sugar added, double shot of real espresso coffee with no caffeine additives, artificial colors or flavors as well as BCAAs and Glutamine for recovery. Minute Mixology recently unveiled new packaging for all six of their flavors. Their cocktail powders are distributed nationally through KeHE and UNFI. Nuun introduced Performance last year, designed for sustained and intense activities. The flavoring is provided from dried fruit powder through an innovative process that maximizes the fruits bioavailability not requiring any fillers. It is also sourced with vegan cane sugar as opposed to the widely used conventional sugar that is processed through bone char. IBC. Sugar free IBC Cherry Cola drink mix is a new Dr Pepper Snapple Group licensed product line from The Jel Sert Company. Available nationwide, each box has six sticks and has a suggested retail price of $1.49. SUNNYD. Family favorite SunnyD beverages are now available as a new licensed line of powdered soft drinks from The Jel
52 BEVNET MAGAZINE – MARCH/APRIL 2018
Soylent recently launched Cacao powder, the first product from the brand to align itself with the new FDA recommended daily intake (RDI) guidelines. Cacao Powder will be available for $64 per case (35 meals, 7 pouches) and $34 per tub (with a 5 percent discount for subscribers). The new formula will have increases in potassium and fiber, as well as amendments to the vitamin and mineral content. MATCHAAH! Instant Lattes, available in four new flavors – Coconut, Chai, Chocolate Chili Spice, and Cocoa Mint, contain no artificial colors, flavors or sweeteners. And thanks to matcha tea’s unmatched antioxidant properties, every MATCHAAH! Instant Latte is a detoxifying treat, loaded with EGCGs – the most powerful antioxidants. Navitas Organics introduced its new line of Daily Superfood Boosts. A blend of nutrient-dense superfoods have been carefully curated to support daily functional health needs such as Immunity, Focus, Beauty, Detox and Wellness in just one scoop. Certified Organic, non-GMO and Kosher, these powders are currently available in 4.2 oz. canisters and single serve stick packs.
SHOTS Monfefo launched both the turmeric and gger shot in Whole Foods Northeast in March 2018. It is currently available at over 1,000 retailers including Dean and Deluca, FreshDirect and Fairway. NEU partnered with 7-Eleven to launch their NEU Nootropic Energy Shots in all stores in the Pacific Northwest Region. TruEnergy agreed to a pilot program with Market Basket and Gold’s Gym. Fire Brew’s latest unsweetened blend is both vegan and paleo. Packed with nutritious vegetables, fruits, herbs, and spices, this fiery tonic is meant to be taken 365 days a year as an all over wellness booster and was made for unapologetic purists. Focus 7 partnered with Cooper Booth Wholesale to expand into the midAtlantic. Focus 7 shots are now available in 13 states and Washington, DC. Online pricing has recently been reduced and the company is currently listed for sale. NeoPro Nutritional Sciences announced the launch of Clinical Strength New Whey Liquid Protein, providing 35 grams of upgraded clinical protein matrix and key support nutrients (calcium, iron, folic acid and B12). Clinical strength liquid protein is free of caffeine, sugar, gluten, fat and lactose. 5 Hour Energy’s MLB edition Cherry flavored Extra Strength energy shot is available to order now. This is the second year of the company’s deal with Major League Baseball. MATCHAAH! Shots combine the many health benefits of matcha tea – ancient antioxidant superfood – with fresh fruit flavors anyone, tea drinker or not, will love. MATCHAAH! Shots are naturally caffeinated, contain a full serving of premium Japanese matcha and are rich in the amino acid L-Theanine. Each 2.5 oz. serving is naturally flavored and just 30 calories.
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TIME TRAVELING How Craft Beer Has Evolved Since 1990 By Chris Furnari
In the final scene of Back to the Future, after Marty McFly has improved the arc of his fate by correcting errors of the past, his mentor, Dr. Emmett “Doc” Brown, sends his flying DeLorean time machine careening into McFly’s driveway. You might have fixed the mistakes of the past, he says, but in the future, your offspring are jerks. Let’s move to the final scene of another video, now, on April 22, 2009, at the Brewers Association’s annual conference – when toasts are raised by a room full of brewing entrepreneurs, who have just viewed the debut of the provocative “I am a Craft Brewer” video to great acclaim. If Doc had showed up then – certainly, as played by Christopher Lloyd, the shaggy inventor would have fit right in – and offered the brewers a DeLorean ride into their future, what would he have said in assessing it? After all, the “I Am A Craft Brewer” video featured dozens of small U.S. brewery owners extolling their independence while simultaneously calling out large beer company executives as “snake oil salesmen,” and criticizing those companies for brewing “lowest common denominator” products with ingredients such as rice and corn. Since then, a number of the featured brewers – including the founders of Ballast Point, Avery Brewing, Elysian and others – have sold all or parts of their companies to the very same suits they referred to as “ad men” back in 2009. 56 BEVNET MAGAZINE – MARCH/APRIL 2018
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Also, some of the brewers who attended that CBC event, and applauded when the video concluded, could be putting rice, corn and other adjuncts in their beers today – the Brewers Association revised its “craft brewer” definition in 2014 to include beers made with those ingredients. So what if some of those brewers in the room could have sped through the nine years to come to get a glimpse of the future? They’d see years marked by tremendous prosperity sure, but also now marked by buyouts, closures, layoffs and a wild new stylistic trend: brewing low ABV lagers. What would those who had come along for the ride have said about what they had brewed up on that April afternoon? HARDSCRABBLE NO MORE In some ways, Stone Brewing founder Greg Koch, with his own shaggy persona, was channeling his inner Doc Emmett in the “I Am a Craft Brewer” video when he said, “these are unprecedented times in the history of American brewing,” as he walked along an expansive brew deck perched above his company’s taproom and restaurant. “While the monolithic industrial brewers have continued to get more monolithic, it’s craft brewers that have been capturing the hearts and minds of the American public,” he continued. Koch was mostly right. Craft brewers were indeed capturing the attention of more mainstream drinkers in 2009. That year, the craft beer segment consisted of about 1,600 breweries and grew seven percent, to just over 9 million barrels. But the truly unprecedented times in craft brewing would begin the following year, when the category grew 12 percent, kick-starting six straight years of doubledigit growth and a tremendous amount of change within the larger beer business. Fast-forward to 2018, and there are now more than 6,000 U.S. craft breweries collectively producing more than 25 million barrels of beer – more than 30 percent of which is one style, the IPA. Around 10 percent of that beer was sold directly to consumers last year.
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That’s something that neither Koch, who launched Stone Brewing in 1996, nor the brewers listening to his keynote speech at the 2009 CBC, could have predicted. After all, it was a paradigm shift from the world of the brewers who had started up in the early 1990s – the first craft beer boom. “I recently got to spend some time with Paul Shipman, who started Redhook, and he used this great expression: All of us were playing with our Erector Sets and we didn’t realize it,” Craft Brew Alliance
beyond simply playing with expensive brewing equipment. “In this decade, we have had a ton of private money flow into the space,” said industry consultant Bump Williams. “Some of it has been good, and some of it has been not so good. And it’s not just the private equity money, but also people who have really strong business acumen. They are bringing in business intelligence that a lot of craft brewers didn’t have before.”
Andy Thomas, CEO, Craft Brew Alliance CEO Andy Thomas, who got his start in the beer business with Heineken at the end of 1994, told BevNET. “Some people started tinkering around and the world changed around them – and they changed the world – but they never really intended to be revolutionaries,” Thomas continued. “In hindsight, we ascribe all of this intent and deliberation to what they were doing, but they were just trying to make a living.” Much of the brewing cohort that has followed the debut of the video came with bigger dreams, however: Many brought bigger bankrolls, a more robust set of professional skills, and aspirations
That’s one of the reasons why companies like Devils Backbone, Funky Buddha, Golden Road, Saint Archer, Wicked Weed and others who launched production breweries after 2010 have already sold to larger brewing entities or private equity firms. The room in Boston wouldn’t hold a fraction of the craft breweries that are out there now: Since the end of 2010 – thanks largely to an increased interest in homebrewing, a loosening of three tier laws, and easier access to capital – more than 4,200 breweries have opened in the U.S. Collectively, those companies helped to create demand for roughly 15 million bar-
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rels of more flavorful – and in many cases more potent – craft beers. But the uptick in new category entrants also created a considerable amount of competition for established players such as Boston Beer Company and Sierra Nevada, who helped pioneer the craft brewing movement in the early 1980s. Both of those companies, among many other established craft brands, have faced significant declines over the last two years as the “long tail” of new breweries has cut into their market share. During quarterly earnings calls, Boston Beer founder and chairman Jim Koch has blamed the company’s declines on the increasing number of new companies flooding the space. “We are still seeing challenges across the industry, including a general softening of the craft beer and hard cider categories, more and more startup brewers opening their doors, and retail shelves that offer an increasing number of options to drinkers.” Thomas and CBA have been faced with similar challenges, and have responded by pulling distribution of its Widmer and Redhook brands back to the Pacific Northwest and other key markets. “I think it is difficult for anyone to compete now, but one of the things that makes it especially difficult for a legacy brand is not having the novelty factor,” Thomas said. “Our biggest advantage is that we have experience, but our biggest disadvantage is that our experience sometimes colors the way we think of things, because we’ve lived through it.” That experience, Thomas argued, might make longtime players slower to react to emerging trends – be it the emergence of direct-to-consumer sales, hazy New England IPAs, or the growing interest in taprooms. In other words, the early innovators aren’t keeping up with the innovation curve. All of those trends, along with a handful of other factors, are contributing to the “redefinition of the beer market as we know it,” Thomas said. “It is not as simple as craft versus import, versus domestic, versus sub-premium, versus super-premium anymore,” he said. “All of the changes in society are
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THE NEW IMPORTS CBA’s Andy Thomas believes that changing demographics have had a considerable impact on the types of beers being consumed in the U.S., with a growing presence of Latino or Hispanic consumers helping spur an increase in imports from Mexico and other countries. He pointed to health trends in the 1980s and early 1990s as one reason for the growth of light beer during those periods. During that time, the U.S. population was more than 80 percent white, according to U.S. Census data. But as demographics have changed – as of 2010, only 72 percent of the U.S. population was white – so too has consumer purchasing behavior. Nearly 67 percent of the 34 million barrels of beer imported into the U.S. in 2017 (about 23 million barrels) came from Mexico. By comparison, only 11 million total barrels of beer were imported into the U.S. in 1995. Thomas chalked that shift up to the fact that more than 16 percent of the U.S. population is now Hispanic or Latino. But demographics alone can’t explain the craft beer category, which has grown from just under 6 million barrels in 2004 to more than 25 million barrels today. That’s more than just demographic forces, it’s social and cultural change as well. “It’s the coming of age of a new generation,” Thomas argued. “Localness and social consciousness are driving a lot of the revolutionary trends we are seeing in craft.” For his part, Williams described the last two decades within beer as the “Cs of change.” “Consumers, craft, consolidation and consumption,” he said, noting that while consumer buying habits and product offerings have evolved, so too has the industry itself.
driving changes in who the consumers are. And as consumers have changed, I think their occasions have changed – and that’s everything from retail impact, to channels, to what they look for and that has impacted need states.” EXPANSION AND CONTRACTION Since the 2009 CBC conference, the total number of beer SKUs sold at traditional off-premise retail accounts has grown from approximately 5,900 to more than 17,000, according to data from market research firm IRI Worldwide. And by the year 2020, the number of U.S. beer distributors bringing all of those SKUs to market will have declined from around 4,000 in 1970 to an estimated 650, according to industry consultancy Independent Beverage Group. The proliferation of new breweries and brands, coupled with the declining number of distributors, has impacted the craft beer category in several ways. Some brands, like San Francisco’s Speakeasy Ales & Lagers or New Hampshire’s Smuttynose Brewing, which relied on traditional distribution, have been forced to sell in the face of looming foreclosures. Others, like Massachusetts’ Trillium and Tree House, have built their businesses on direct-to-consumer distribution models and thriving taprooms that don’t rely on wholesalers or retailers for sales. There are also companies like Stone or Night Shift Brewing, which have built sizeable self-distribution businesses in their own backyards. “We are the most fragmented as an industry that we’ve ever been,” Thomas argued. Of course, craft brewers are responsible for a vast majority of those new items, creating a phenomenon known as “rotation nation” that has made getting on tap – and staying on tap – a nearly impossible task. “Nothing pisses me off more than you sell them [retailers] a keg and it’s gone in two days and you’re off,” Heavy Seas founder Hugh Sisson told Brewbound Session attendees last year. “Hello — last I could tell we were here to make money.” That money isn’t flowing in as it had in
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years past. Across the industry, companies of various sizes – Anheuser-Busch InBev, Pabst Brewing, Craft Brew Alliance, New Belgium, The Gambrinus Company, Stone Brewing, Green Flash Brewing, and Summit Brewing – have laid off hundreds of employees in the face of slowing craft growth trends. “We are looking at some correction within the market,” New Belgium spokesman Bryan Simpson said when the company announced that it would cut 4 percent of its workforce in February. “We fully anticipate getting back to growth someday, but at the moment we had to right-size the business.” The growth of craft beer from BA-defined breweries continued to slow in 2017, to about 5 percent. And many within the industry expect future growth to be in the single digits. “Why is craft slowing down? I think it is math,” Thomas said. “You can’t continue to have counter trends to an industry, as you become a bigger part of that industry. Sooner or later, you are going to start to look like that industry.” Since 2008, the total beer category has declined from a peak of 213 million barrels to 204 million barrels in 2017. Many of the volume losses are still coming at the expense of larger brewers. Aware of the crowded field for innovation, however, some smaller companies that expanded capacity during craft beer’s boom years are now seeing opportunity in those declines. They are introducing light lager offerings that are not only intended to compete with those from A-B InBev and MillerCoors, but are also being brewed to fill tank space. Michigan’s Founders Brewing is selling 24-packs of its new Solid Gold Premium Lager, a 4.4 percent ABV beer, for 80 cents a can in some markets. Night Shift, meanwhile, just introduced a light lager called Nite Lite that it hopes will steal share from Bud Light and Miller Lite. “If you look at existing light beer options, it becomes clear that there’s a lot of overlap: bland flavors, redundant branding, macrobrewery after macro-brewery,” co-founder Rob Burns said. “We think customers
deserve better than this sea of sameness.” Or, maybe, the industry created by the craft brewers, as they become a bigger part of the beer category, is absorbing the competitive dynamics of the business as it existed before they entered the scene, one that might indicate a growing emphasis on efficiency and market share. Are they visionaries? There are competitive threats to the business, certainly, like the legalization of
marijuana, the growth of a new craft spirits industry, and changing racial demographics that have, Thomas believes, led to a boom in import sales in the past decade. Time, money, and innovation create change. And there’s no time machine around, unfortunately, to tell us what the industry will look like in 10 years. But looking back, what might the brewers say? Would they be concerned about the whirlwind they unleashed, or would they chalk it up to growing pains? We know what Doc Emmett would say. As with anything, looking at the wonder of it all, he’d make it simple. “Great Scott!” he’d say. And he’d be right.
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Califia Farms Full Shot Cold Brew Coffee is a potent, protein-packed dairy-free coffee. Our creamy Almondmilk is blended with 6g of plant-protein, 80mg caffeine and 2g of MCT oils for energy and endurance. It’s sugar-free and 110 calories per bottle.
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Califia Farms new Yogurt Drinks are delicious, dairy-free and are available in a variety of flavors (Strawberry, Mango, Super Berry and Plain Unsweetened) and two sizes (multi – 25.4 oz, and single serve 8 oz). The Yogurt Drinks are batch-cultured using our own unique powerful blend of probiotics - the Califia Culture Blend. Anchored by BB-12, the most documented bifidobacteria in the world and well-known for its efficacy in digestive and immune health, all the cultured goodness is brewed right in to deliver 10 billion live, active CFUs as part of our almond and coconut based yogurt The Califia Farms non-dairy Yogurt Drinks are delicious on their own, poured over cereal or granola, blended into a smoothie, used to make overnight oats, and more. They also deliver all the reported benefits of probiotics using the plant-powered expertise that made Califia famous. Combine that with a lower sugar content and real fruit, and we’re certain people will love reaching for those perfectly curvy bottles. The Yogurt Drinks are non-GMO, glutenfree, vegan, kosher and free of carrageenan. Email email@example.com
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Califia Farms Enhanced Milks are made with our creamy, artisan-inspired Almondmilk and enriched with beneficial ingredients such as matcha, turmeric, maca or plant-based protein. These nourishing, nutrient-dense beverages perfectly balance taste and function in a grab-and-go single serve (10.5oz) bottle. All of Califia Farms Enhanced Milks are soy-free, dairy-free, gluten-free, carrageenan-free, non-GMO, kosher, vegan and BPA-free; and come in four varieties. Maca-’Nilla and Choc-A-Maca Almondmilk: With 8g of 100% plant-based protein (derived from peas and brown rice) and 1000mg of maca root powder - an exotic South American root known for its medicinal properties – these irresistible vanilla and chocolaty blends are perfect to deliciously recover from workouts – or the day itself. Matcha Almondmilk: A subtly sweet and earthy blend made with ceremonial-grade matcha green tea sourced from Japan, and sweetened with just the right amount maple syrup. Ginger Almondmilk: Combines ginger and turmeric for a sweet, spicy and delightfully unique beverage that is a great alternative to caffeinated chai drinks. Email firstname.lastname@example.org
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Flow = naturally alkaline spring water + electrolytes + organic flavor
Flow Alkaline Spring Water
FIJI® Water, America’s No. 1 premium imported bottled water brand, recently unveiled its new 700mL Sports Cap bottle featuring a premium, slim and sleek design. The new Sports Cap bottle will begin hitting retail shelves in April and will be distributed nationwide just in time for summer. The Sports Cap is perfect for active, on-the-move hydration and features a convenient and new flip-top cap, making it a great choice for naturally occurring electrolytes and for fueling even the toughest workout. FIJI Water is bottled at the source in Fiji at an ancient artesian aquifer deep within the earth, where it is protected from external impurities. As tropical rain slowly filters through volcanic rock, it gathers the electrolytes and minerals that give FIJI Water its signature soft, smooth taste. It’s untouched by man - until you flip open the cap. For the latest updates on FIJI Water, please visit fijiwater.com.
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OXiGEN™ - Tap Into the Benefits of Added Oxygen
GT’s Kombucha: Category Pioneer & Leader Drives Growth with Innovation
Formula Four Beverages Inc.
GT’s Living Foods
GT’s Living Foods is the Kombucha category pioneer & undisputed category leader for over 20 years; still the biggest growth contributor thanks to its trusted product portfolio. They consistently offer the top-selling SKUs, including Gingerade & Synergy Trilogy.
The functional water category is now truly functional with the addition of OXiGEN water, the only product of its kind containing 100x more oxygen than regular water. OXiGEN shot is a concentrate with 500x more oxygen! OXiGEN’s active ingredient is a proprietary, highly stable, O4 oxygen molecule, not O2, a compressed gas. The result? The added oxygen stays locked in the water until you drink it, not only providing much-needed hydration, but all the benefits of more oxygen.
GT’s Kombucha is a functional beverage, authentically cultured, containing billions of living probiotics per bottle and beneficial nutrients to promote wellbeing. GT’s Kombucha is always organic & raw, small batch, vegan, kosher, non-GMO, gluten free, and naturally effervescent. GT’s Living Foods continues to drive growth and consumer base with thoughtful innovation. NEW GT’s Alive is an adaptogen tea crafted with a base of invigorating loose leaf tea and plant adaptogens to help maintain balance and vitality. This lightly sparkling beverage offers an earthy, tea-forward taste with a gentle touch of natural caffeine.
The Official Functional Water + Recovery Tool of FC Bayern.
With growing consumer interest in the fermented category, GT’s continues to innovate: rolling out now in the natural channel are NEW GT’s CocoKefir and VeggieKefir (living probiotic shots) and, our most indulgent offering, NEW GT’s CocoYo (living coconut yogurt). Each unique product line provides billions of powerful, living probiotics per serving which can help nurture the gut and improve overall wellness.
Wild Tonic® Jun-Kombucha. Kombucha Redefined™
Health-Ade Kombucha: A Bubbly Probiotic Tea
Good Omen Bottling, LLC
One of life’s most vital elements, added oxygen is the key to all-natural recovery from exercise, increased stamina, and improved focus. OXiGEN is a real product delivering real results.
Wild Tonic® is transforming the beverage industry! A rare cousin of kombucha, our jun is fermented with exotic teas and honey, creating our signature smooth, subtle, and sophisticated beverage. Steeped in mystery and celebrated for its delicate effervescence, Wild Tonic® is brimming with naturally occurring prebiotics, probiotics, amino acids, and certified organic ingredients. From Blackberry Mint to Raspberry Goji Rose, Hoppy Buzz to Mango Ginger, we invite you to fall in Wild Love™ with one of our 14 varieties. Wild Tonic® Jun Kombucha is now available in 43+ states; Wild Tonic® Hard Jun Kombucha is available in 10+ states and rapidly growing! Where are we in your neighborhood? Check out our new website and map: www.wildtonic.com/find-us. Experience what Beverage Industry named one of 2017’s Hottest New Beverage Innovations. Watch for our 2018 releases, that will redefine the beverage industry as we know it and Join the Wild Tonic Revolution!
Health-Ade is committed to producing the best tasting and highest quality kombucha on the market. Handcrafted in super-small 2.5 gallon batches, Health-Ade stops at nothing to make real kombucha, including fermenting in glass to prevent metal or plastic leaching and flavoring with premium ingredients like fresh-pressed juice from organic produce. Health-Ade’s 100% raw, certified organic kombucha is also non-GMO, kosher, vegan and gluten-free. Health-Ade is available at grocery stores and health food markets nationwide and offers 13 flavors including its signature unflavored Original, a blend of fermented black and green tea, as well as Ginger-Lemon, Pink Lady Apple, Pomegranate, California Grape, Blood Orange-Carrot-Ginger, Beet, Cayenne Cleanse, Maca-Berry, Sweet Thorn, Power Greens, Reishi-Chocolate and seasonal Holiday Cheers.
Wild Tonic® and you. Beautiful inside and out. Wild Tonic®. Kombucha Redefined™.
hellowater - fiber infused hits 3 Regions Jewel - Osco, Ingles, Tops
Gluten Free Electrolyte Drink with COQ10, Low Sugar & High Potassium
Hello Beverages LLC
Cold Brew For Those Who Do High Brew Coffee
Hydro One Premium Beverages
Over 90% of Americans DO NOT get their daily recommended fiber intake. hellowater - fiber infused is designed to close that gap with it's 0 Sugar and 5g Fiber infused water. With 5 Inspiring Flavors hellowater is the perfect fit your daily lifestyle.
BÖDE SPORT- the first sports drink with Co-Q10 for rapid muscle recovery. A low calorie Electrolyte drink, it has 1/3 the sugar & sodium of most sports drinks. High potassium & low sodium blend prevents cramping. Gluten free in 2 great flavors.
HEYDAY Cold Brew – Cheers to Good Times HEYDAY Beverage Company
It’s Humm-ongous! Introducing the Humm 40oz. bottle. Humm Kombucha
Here’s some big news: Humm’s signature 14oz bottle – the one with the cool waves on the neck – just got a big buddy. The Humm-ongous new bottle is 40oz of raw kombucha, never made from concentrate, vegan, dairy-free and organic. It’s got 2 billion probiotic cultures* and antioxidants that make a body happy, and it’s a verified non-alcoholic beverage.** It’s the feel-good hit of the season! Handcrafted with love in beautiful Bend, Oregon, Humm is made for sharing, and it’s that much easier to share when you have a huge bottle! Humm’s 40oz bottles come in some of our most popular flavors, including Pomegranate Lemonade, Coconut Lime, Blueberry Mint and our seasonal Hopped Grapefruit. The bottle also features an amazing illustration that’s full of fun details and cool hidden surprises. Enjoy a Healthy, Delicious, Unique ColdBrewed Iced Tea Experience!
Hydrogen Infused Sparkling Waters Antioxidant Properties
The finest gourmet blended, sustainable teas with organic Hemp Extract. Hemp Extract is suggested for relaxation and to provide a calm state of body and wellbeing. Cold-brewed for a delicate and subtle flavor. Also available in tea bags.
Worlds First Sparkling Waters Infused with Hydrogen. Stimulates: Metabolism, Memory, Recovery & Immunity. NO (Calories, Sweeteners, Sugar, Fat, GMOs & BPAs). Lemon-Lime, Raspberry & Pure Sparkling. Our Hy pH Delivers a Unique Taste Experience.
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What will you do with 40oz of Humm? • Serve it up as an after school snack • Add it to a breakfast smoothie • Fill your canteen before a hike • Share with the whole family • Mix up a new cocktail • Hydrate after a workout • Bring the hippest non-alcoholic drink to the party
* at the time of bottling ** contains a trace amount of alcohol
HFactor –Hyrdrogen Infused Water
TEAS’ TEA Organic
ITO EN (North America) INC.
The first brand to bring hydrogen-infused water to the U.S., HFactor is still one of the only ones to source, create and purposefully package in the USA. After watching her best friend lose her battle with cancer, entrepreneur and founder Gail Levy first noticed the studies on the benefits of hydrogen water – and after much traveling and research, HFactor was born. It is now fueling the hydrogen-hydration movement across the country. HFactor is created without magnesium or contaminating additives. Sourced from Lake Michigan, purified through reverse osmosis and powered by special “super” hydrogen, HFactor delivers functional hydration, now in two eco-friendly forms: an easy-to-squeeze hydro-pack or easy-to-pop can. HFactor, a special formulation drink that provides optimal levels of hydrogen, recently unveiled its new eco-friendly aluminum can as another option for consumers. The new can is handy to hold, easy to carry and steady on surfaces. It is recyclable and easily contains the molecular hydrogen benefits of the drink, that include: increased athletic performance, powerful anti-oxidants (that provide advantages like glowing skin, good moods or overall great health), reduced inflammation from exercise and more.
TEAS’ TEA Organic is a line of refreshingly delicious teas, brewed with simple, organic ingredients and bottled to yield a distinct clarity that draws out the natural taste of the tea leaf. Clean and vibrant, TEAS’ TEA Organic strives to create only the purest tea with a pristine, crisp finish. A light and invigorating alternative to sugary juices and soft drinks. TEAS’’ TEA Organic embodies the tradition of ancient tea making and meticulous brewing methods to craft its organic unsweetened and slightly sweet teas that enlighten the body and soul. Vegan, gluten-free, and free from artificial preservatives.
JoeFroyo Functional Cold Brew™
ITO EN (North America) INC.
Taking a modern take on an ancient ritual, Matcha LOVE® celebrates the authentic taste and restorative powers of Japan’s famed green tea powder-matcha. Brewed with premium green tea, Matcha LOVE® offers the vitality of consuming the entire tea leaf with a natural energy boost and fresh umami taste. Authentically brewed with 100% pure matcha and whole leaf green tea, Matcha LOVE® is available in Organic Non-GMO unsweetened flavors with 350 mg of Catechin Tea Antioxidants and Vitamin C. With Traditional, Ginger and Vanilla flavors in BPA Free recyclable bottles and convenient no fuss cans, the innovative Matcha LOVE® leads the trend in all things Matcha. The award-winning line is not only healthy and delicious, but offers a pure Matcha experience without the traditional preparation of this revered green tea powder. Ceremonial and culinary matcha powder is also available for wholesale food service. 78 BEVNET MAGAZINE – MARCH/APRIL 2018
Kalvara is the first Cannabis Cocktail with Infusion Technology Kalvara
Caffeine To The Curb. Kalena Sparkling Coconut Water: Crisp, Clean, Refreshing
Natural Electrolyte Water Sourced from the Deep Ocean - Now in 1.5L!
Our unrivaled blend of organic, responsibly grown and harvested coconuts with just the right amount of bubbles takes coconut water to another level. 8 refreshing flavors: original, lemon, mango, pineapple, lime, blood orange, watermelon, and açaí.
Kona Deep is deep ocean water sourced from an electrolyte rich deep ocean current, 3000 feet beneath the ocean surface, in Hawaii. Salt is removed but electrolytes are left in for exceptional hydration. Nothing added, nothing artificial.
KeVita® Master Brew Kombucha® Explore all 11 delicious flavors!
Kona Gold Hemp Infused Energy Drinks
Kona Gold LLC
Invigorating and bold, KeVita Master Brew Kombucha has a smooth consistency and taste. Fermented from our proprietary kombucha tea culture with organic acids and organic caffeine and is Verified NonAlcoholic. Explore all delicious 11 flavors.
Not all energy drinks taste the same and Kona Gold has set the bar on creating a fantastic tasting energy drink. Infused with Organic Hemp Seed Protein Powder, Kona Gold is packed with Amino Acids, Omegas, and vitamins.
32oz Cold Brew Coffee: Made with Hawaiian Estate Grown Kona Beans
Leaner Creamer - Naturally, Coffee's New Best Friend!
Our award-winning premium cold brew coffee is steeped for 16 hours to create an ultra smooth and rich taste. Now available in a 32oz multi-serve bottle in Hawaiian Vanilla & Original. 2x the caffeine, low in sugar & calories, dairy free, zero fat.
Leaner Creamer disrupts the powdered coffee creamer game with its functional, coconut-oil based creamers. With its sensational social media presence and celebrity endorsements, Leaner Creamer has gone from a viral online company to a retail staple.
LIMITLESS Coffee & Tea New Innovation LIMITLESS Coffee & Tea
KRa Organic Sports Drink, Made with only Loco Coffee - Cold Brew Coffee + REAL ingredients, Lower Sugar Coconut Water KRa Drinks for Athletes, Inc. Ditch artificial dyes, flavors and sugarfilled sports drinks and hydrate with KRa. Made with only REAL ingredients like organic fruit juice and sea salt, KRa contains up to 70% less added sugar than traditional sports drinks. Keep Rising Above!
Loco Coffee Loco Coffee is a upgraded cold brew coffee with added coconut water for hydration and natural sweetness. It has no added sugar, no additives or preservatives, three times the caffeine of a cup of coffee, and more potassium than a banana.
FOCUSAID â€“ Boost your focus and mental clarity with clean energy!
The Probiotic Soda Company
LIFEAID Bev Co.
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Mamma Chia Organic Chia Beverage & Clean Energy Beverages Mamma Chia
Replace or Displace
Award-winning Mamma Chia is a conscious and sustainable company dedicated to sharing the Magic of Chia by offering the highest quality organic plant-based superfoods and beverages that provide vitality, energy and strength! As the category innovator and creator of the first-to-market chia beverage, we pair the highest quality organic chia seeds with delicious organic fruit juices to create our popular and deliciously fun Organic Chia Beverages! Each bottle is full of healthy plant-based omega-3, dietary fibers, complete protein, antioxidant and more! Combined, these nutrients create a vital force that is sure to Seed Your Soul!
Our delicious Organic Clean Energy Beverages are perfect in the morning to jumpstart your day, as a mid-afternoon pick-me-up or any time you need an invigorating boost! We lovingly combine the plant-based nutritional powerhouse of organic chia and clean caffeine from organic yerba mate and organic green coffee bean to bring you this deliciously energizing beverage. No jitters, no crash. Just pure, clean energy! Mamma Chia is a certified B Corporation, a founding member of Slow Money and a member of 1% for the Planet. Mamma Chia donates one percent of sales to support farmers, community groups and organizations that build healthy and local food systems. A refreshingly different kind of drink. So good. So good for you! Matchaah, Inc.
Refreshing innovation for 2018
Naturally Favored & Sweetened Only 5 ingredients & Shelf stable
AlphaSizeÂŽ Alpha-GPC is a powerful ingredient that boosts mental energy and physical performance while remaining stable, tasteless, and completely water soluble in any beverage.
SoMATCHAAH!TM is the popularity and growth of flavored sparkling water, matcha tea, RTD tea, antioxidants and natural caffeine in a 12oz, invigorating, fruity, effervescent thirst-quencher refreshing enough for anyone to love!
Contact Us: email@example.com | Toll Free: 1-844-563-4TEA(4832) | Matchaah.com
cheminutra.com | 866.907.0400 81
Mother Kombucha – Taste What Kombucha Can Be!
neuro-Drinks With a Purpose
neuroPROTEIN brings 10 grams of collagen-based protein, fruit flavors and a refreshing mouthfeel to neuro’s line-up of market leading functional beverages. neuro’s proven line-up drives incremental basket and category growth, delivering functions a growing number of consumers have come rely on for energy, rest, relaxation, and digestive benefits. neuro-Drink With a Purpose
Organic Ashwagandha Energy Drinks NatureWise
MOTHER Switchel - sweetened only with organic honey Mother Kombucha
ONE HD Hydration
A sparkling apple cider vinegar and ginger elixir sweetened only with organic honey. America's original functional beverage, Switchel is great for recovery, as a mixer or soda replacement . One tablespoon of apple cider vinegar and 72 cal per bottle.
ONE HD Hydration uses pharmaceutical grade hemp oil with powerful cannabinoids which we infuse into water. Our hemp oil is broken down into minute nano-particles, allowing for maximum bioavailability.
New Obrigado Coconut Water with Mango & Acerola – 7x DV of Vitamin C
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Hemp for Your Health!
OWYN Plant-Based Protein - Top 8 Allergen Tested
Only What You Need
Obrigado 100% Coconut Water with Mango & Acerola. This refreshing, exotic fruit blend from Brazil has 7x the daily value of vitamin C, all 5 electrolytes, and is a good source of potassium. Never from concentrate, it’s a difference you can taste.
OWYN 100% Plant Protein shakes deliver unbeatable taste, superior nutrition, and the cleanest nutrient profile. This vegan protein drink combines pea, organic pumpkin seed, and organic flaxseed for 20G protein. Non-GMO, GFCO, allergenfriendly
ORAL I.V. All Natural 2 ounce Hydration Shot - Optimize your hydration
POSITIVE H2O - BOLD FLAVORS PACKED WITH VITAMINS + CALCIUM BOOST!
Think of us as Water’s Wingman. An activator. A catalyst. A kicker. Time to focus on the function of water in the body. Our biocharged formulation moves your water inside the cells. Optimizing your hydration one shot at a time.
Bursting with great-tasting natural flavors, POSITIVE H2O delivers our perfect combination of Vitamins, hydrating Potassium Electrolytes + strength-building Calcium in a 5-calorie thirst-quenching experience great for the entire family.
Positive H2O – BOLD FLAVORS PACKED WITH VITAMINS + CALCIUM BOOST! POSITIVE BEVERAGE
Pervida®: Great tasting, Revolutionary and Innovative Functional Water Pervida
Subtle. Refreshing. Great tasting. Award-winning Pervida is the only all-natural beverage company that utilizes patented functional ingredients scientifically proven to promote health benefits. Pervida’s flagship product, Pervida® Immune, utilizes the patented technology of pomegranate seed oil, rich in punicic acid, for gut and immune health. It takes 500 pounds of fresh pomegranates to produce one pound of cold-pressed pomegranate seed oil, but it takes only two cans of Pervida® Immune a day to provide the intended health benefits. Zero calories. Zero sugar. Zero artificial flavors, gluten-free and all-natural ingredients. Each Pervida® Immune is blended with pomegranate seed oil, small batch craft fruit essences, antioxidants, vitamins, and triple-filtered sparkling water for perfect hydration, subtle taste, and crisp bubbles. Pervida functional waters are category innovators in the functional beverage space, and the first functional beverage in the market that not only tastes delicious, but is developed with patented technology. Visit us on social media: @pervidahealth or visit www.pervida.com
Picnik Butter Coffee: Available in Cappuccino, Mocha and Dirty Chai Picnik
Wonder Drink Prebiotic Kombucha - Food Natural Restoration Beverage for Live Probiotics Pure Steeps Beverage Wonder Drink Prebiotic Kombucha is the first and only kombucha that contains a certified organic plant-based prebiotic fiber called Xylo-oligosaccharides, which helps feed naturally occurring probiotic bacteria in the gut to promote digestive health.
Fruit & Vegetable blends that are one of Protein2o - "A Refreshing Take on Protein" a kind - In 9 delicious flavors Ralph & Charlie's Protein2o Juice
Picnik Butter Coffee is a flavor-focused blend of the highest-quality coffee, healthy fats, and protein to help you achieve sustained levels of elevated energy, curbed appetite, increased productivity, and enhanced cognitive function.
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The #1 Protein Water in America is now available in Sam's Clubs, Walmart, Target and CVS. Made with 10-15 gr. of premium whey protein isolate, Protein2o appeals to athletes and weight-conscious consumers alike. Now, with refreshing new package art.
Ralph & Charlie's Juice is available in 10 delicious flavors. We offer 6 flavors that are carrot base to promote a healthier lifestyle. We offer one of a kind juices that should be on every shelf.
Recovery Brands LLC REZ is made with plant based glucosamine, turmeric, antioxidants, electrolytes, vitamins & minerals. REZ has zero sugar, no caffeine, NON-GMO, vegan, gluten free and kosher. REZ has 10-calories per bottle, 1-carb per bottle GREAT TASTE WITH BENEFITS Red Bull Summer Edition Coconut Berry Red Bull North America Summer arrives early with Red Bull® Summer Edition Coconut Berry in late April. The limited edition product offers the Wings of Red Bull with the taste of coconut and berry for consumers to make the most of their summer (available through Labor Day).
WHO KNEW KOMBUCHA COULD TASTE THIS GOOD?
www.KOEBEV.com • @KOEKOMBUCHA • SALES@KOEBEV.COM
Functional Nutrition-Taste The Goodness
Strawberry Tonic - New & Organic
The New Hydration Shine Water
Rowdy Mermaid Kombucha
Organic, non-dairy plant based protein beverages. Made with meaningful functional ingredients. Available in six delicious flavors-Matcha Oxidants, Cacao Essentials, Superseed Fuel, Cold Brew Energy, Vanilla Essentials and coming soon, Blue Oxidants. Rethink Kids Water… Zero Sugar, Zero Calories, Zero Sodium, USDA Org
Strawberry Tonic is the newest addition to our lineup of certified organic, Nordic influenced, plantbased kombuchas. Fragrant strawberry balances perfectly with bright hibiscus flower and botanical bitters of dandelion root and raw chicory. Organic Energy Drinks Made From A Leaf Not A Lab
ReThink Brands LLC Rethink Kids Water, the first zero sugar, zero calorie, zero sodium, USDA certified flavored water for kids. Available in four flavors, Fruit Punch, Orange Mango, Berry, and Apple... Rethink Kids Water delivers both fun for kids and health for mom.
RUNA Organic Energy Drinks Made from an Amazonian Super-Leaf, RUNA unlocks smooth energy that won't jolt/ jitter, with a refreshing taste, less sugar, & 150mg caffeine/12oz can. New flavors: Mango, Pomegranate, Pineapple, Unsweetened Mint Strawberry, Unsweetened Watermelon.
Introducing RISE Nitro Cold Brew Coffee in 7oz slim cans! RISE Brewing Co.
NYC-based RISE Brewing Co. has launched its award-winning nitro cold brew coffee in 7oz slim cans, perfect for home or on the go! RISE currently has three flavor offerings of their Nitro Cold Brew Coffee: Original Black, Lemonade, and Blood Orange. The Original Black is organic, non-GMO, single-origin, non-dairy, and 0 calories. The infusion of nitrogen gives the coffee a creamy taste, and the coffee is naturally sweet - simply delicious. The Lemonade is bright, with a tea flavor profile, similar to an Arnold Palmer. It opens lemon first, and then closes with the coffee. A healthy replacement for an energy drink that has low sugar, is organic, has no chemicals or additives, and gives the tea drinker the opportunity for the caffeine of a cup of coffee. While the lemon is a 2 note experience (lemon, then coffee), the Blood Orange mixes beautifully with the chocolatey notes of our coffee beans, and the flavor delivers more as one package. Both flavors open with citrus first, and then close with the coffee. RISE can be found on retail shelves in the Northeast, Pacific Northwest and growing! Get RISE shipped to your home or office by ordering online today! Pro tip - subscribe and save, RISE offers 14, 30, and 60 day recurring delivery options. #FuelYourMind with RISE
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Fire Cider — New Labels, now with Black Pepper!
Born in a juice shop on Maui to fuel the big wave surfers at Jaws
Shire City Herbals
Shire City Herbals recently debuted updated packaging and a minor reformulation to its Fire Cider health tonics. The addition of black pepper to all flavors results in optimal bio-availability of beneficial turmeric compounds.
Sports Juice is a family of functional beverages crafted for outdoor pursuits. Our first shelf stable offering available soon in a 12oz sleek can. All natural and nutrient dense with no added sugars. Give us a shout to discover more!
Slingshot Foods: A Complete Grab and Go Breakfast Slingshot Foods 25% of Americans skip breakfast. That's 80 million missed retail purchase opportunities every day. Slingshot is real food designed for busy mornings. Yogurt with a granola chia shot, packed with protein, probiotics, and omega 3s.
Introducing Sparkling Ice Ginger Lime Talking Rain Beverage Company Everybody loves a ginger. Sparkling Ice introduces the latest addition to our line of 16 fruity flavorful sparkling waters: Ginger Lime. It's a refreshing, full flavored sparkling water that kicks with spicy ginger and chills with lime.
The Original Som Sleep Formula
Steaz Launches Prickly Pear Water
Steaz - Healthy Beverage LLC
Previously launched as Cactus Water, Steaz is excited to announce that Prickly Pear Water will be hitting shelves mid-March. Prickly Pear Water is made from the prickly pear fruit— a berry flavored super fruit straight from the cactus—and is combined with refreshing organic and fair trade green tea. Available in 3 delicious flavors—original Prickly Pear with Green Tea, Starfruit, and Cucumber—this beverage is also packed with numerous health benefits, providing hydration for the mind, body and soul in each sip. The prickly pear fruit is high in antioxidants and electrolytes, may reduce inflammation, and provides national hydration. Each is sweetened with a combination of fair trade, certified organic cane sugar and certified organic stevia, keeping a full 12 oz. can at 50 calories. Steaz Prickly Pear Water is the first organic prickly pear water on the market, and the only beverage combining prickly pear fruit with green tea. We created Steaz with one purpose—to make the best tasting organic beverages on the planet, in order to help people lead healthier lives. We accomplished our mission, creating products in three distinct platforms—Iced Tea, Energy Drinks, and Prickly Pear Water. With each sip of our beverages, you can be sure it is good for the mind, body, and soul. Soylent Ready to Drink Beverages are a Complete Meal in a Bottle
Sunshine Beverages: A Pick-Me-Up of Good Energy in 3 Delicious Flavors
Soylent is a pioneer in food technology, producing healthy, functional foods that are good for the body and the planet. Soylent leverages science and technology to provide convenient, sustainable nutrition to the world in the form of a complete meal in a bottle. Their innovative, 14oz Ready-to-Drink bottles are available in 5 flavors: Original, Cacao, Cafe Coffiest, Cafe Vanilla Latte, and Cafe Chai. Its makeup is comprehensive and includes 400 calories of plant-based protein, carbohydrates, fats, fiber, and vitamins and minerals such as potassium, iron, and calcium. Each bottle contains all of the elements of a healthy diet, with limited contribution from less desirable components such as sugars, saturated fats, or cholesterol. All flavors are made with 20g of plant based protein making them Vegan, Gluten-Free, and the three flavors in the Cafe Line have the same amount of caffeine as a cup of coffee or tea for an extra boost of energy. Soylent is one of the fastest-growing brands on Amazon with the Ready To Drink being #1 in the total Amazon grocery category. They have also expanded into retail with placement in 7-Eleven stores nationally, HEB, Walmart, and will soon be available in select CVS in April and Kroger grocery stores throughout the US in June. Due to their initial successes in the retail market, Soylent has put a team in place to continue expanding their retail footprint. 87
New CHILLED Coconut Waters Taste Nirvana Int’l Inc.
teaRIOT - Focused energy powered by tea
Sparkling probiotic Water Kefir comes in 6 delicious organic flavors
The Water Kefir People
Stay in the zone. Get the energy from natural caffeine in tea, pure focus from L-theanine in tea plus nutrient wellness from cold-pressed, organic botanicals, fruit and veggies. No added sugar. No Crash. No Jitters.
Hemplify Hemp Extract Elixir with CBD
Water kefir is a dairy-free cultured sparkling probiotic infused with our handcrafted blends of fruit and herbs. Each bottle has billions of live probiotics that promote gut health and aide in digestion, making it a healthy, functional beverage. TICKLE WATER: Natural, sparkling fun hydration for you and your kids!
The Tinley Beverage Co. Inc. Hemplify® Hemp Extract Elixir now in new Lemon-Lime, plus Tropical Fruit and Berry Passion. Ready-to-drink in 10 oz single servings. Vegan & SugarFree. Hemp plant constituents include CBD & terpenes. Nonpsychoactive. Meet Our Naturally Fermented Probiotic Kefir Water Teas
Tap into Natural Hydration with Organic tapt Infused Tree Water
The Living Apothecary
The Maple Guild
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Tickle Water Tickle Water, a naturally flavored sparking water created for kids is also the go-to sparkler for young adults. In 5 delicious sugar-free, zero calorie flavors: Watermelon, Orange Mango, Grape, Green Apple, & Natural, it is love at first tickle.
ALREADY #8 ITEM IN GROCERY / SPARKLING JUICE CATEGORY VELOCITY IS 3X THE REMAINING TOP 20 ITEM AVERAGE AT 18.7 UNITS PER STORE PER WEEK
New movie in theatres May 2018.
NEW AND EXCLUSIVE TO THE US 12 DIFFERENT CHARACTERS FEATURING BLACK PANTHER, CAPTAIN AMERICA, IRON MAN AND MANY MORE
New movie in theatres May 2018.
INFO & ORDERS:
1600 Dove Street, Suite 300 Newport Beach, CA 92660 BGroux@coastbrands.com
2711 Centerville Road, Suite 400 Wilmington, DE 19808
Treo Brands Introduces Three New Flavors
Ultima Replenisher - electrolytes, pure + simple
Treo Brands LLC
Upruit Sparkling Coffee Energy Tonic
Ultima Health Products, Inc.
New in 2018, three flavors - Raspberry Lemonade, Kiwi Watermelon and Orange Apricot will be added to the organic line of birch-water infused fruit beverages. All SKUs are organic, 1g of sugar, 10 calories per serving and uncompromisingly delicious.
Ultima combines all 6 balanced electrolytes plus support minerals for rapid hydration. Ultima contains zero sugar or calories and is made with nothing artificial and is Gluten-Free, Keto, Non-GMO, Vegan.
Vuka Sparkling Energy Drinks
Upruit is a refreshing energy drink that combines cold brew coffee with fresh fruit juice to replenish electrolytes, antioxidants and 100mg caffeine. Now available in 3 flavors that include Meyer Lemonade, Mint Grapefruit and Ginger Hibiscus.
Caffeine, vitamins, simple. The energy you need without the chemicals you don't. We created VUKA for the thinkers and the doers. And the dreamers and the seekers. For people who want to squeeze every drop out of every day. Vuka - Wake up!
New All Natural Flavors – Orchard, Citrus and Raspberry Limeade
Tsamma Watermelon Juice – From Seed to Bottle.
Trimino Brands LLC
Turmeric Infused Water - Natural, refreshing, low in calories
Uncle Matt's Organic: 12 oz Orange Defense with Turmeric & Probiotics
TuMe Beverage Company Turmeric Infused Water, 5 flavor varieties are perfect way to incorporate turmeric into any diet. Natural hydration with functional benefits & electrolytes. All TuMe varieties are low in calories, low in sugar, shelf-stable and great for grab & go.
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Uncle Matt's Organic For orange juice with a zing, you can’t go wrong with our 12oz Organic Orange Defense with Turmeric and Probiotics. With 500 mg of turmeric per serving, you can now drink to your health! Includes 1 billion CFUs of GanedenBC30® probiotics per serving.
Verday Chlorophyll Water : World's First 0 Calorie Green Drink Verday Chlorophyll Water Available in Watermelon, Coconut, Lemongrass Ginger & Cucumber, Verday has 0 calories, 0 diet sweeteners, 0 preservatives & is nonGMO, vegan & gluten free. We pack every bottle with 100mg of Chlorophyll - more antioxidants than 2 shots of wheatgrass
Wicked Lekker Organic Rooibos Superfood Teas with Moringa Wicked Lekker Inc. “Wicked Lekker” is a functional, non-alcoholic, USDA organic, premium South African Rooibos Superfood Tea with Moringa. 3 flavors are lightly sweetened with organic wildflower honey and organic cane juice (70 CAL) and 1 unsweetened flavor (0 CAL)
Wanu Water Launches New Flavors: Blueberry Lemonade & Coconut Mango!
Whistler Water: 100% Pure Canadian Glacial Artesian Water
wanu is the first nutrient infused bottled water packed with 10 essential nutrients, including 6 grams of fiber. At 10 calories per serving and zero sugar or artificial sweeteners, wanu’s clean hydration embodies the key components of a healthy diet: water + nutrients.
Whistler Glacier Artesian Water originates in ancient glaciers located high in the alpine peaks of the Coast Mountains just north of Whistler, British Columbia, Canada. It travels through layers of granite rock before it’s collected from a protected underground aquifer. This natural process creates Whistler Water’s perfectly balanced mineral composition and provides one of the lowest TDS counts on the market.
wanu contains vitamins B1, B3, B5, B6, B12, K, antioxidant vitamin E, folic acid, biotin, and fiber. Our unique formula is naturally flavored and lightly sweetened with a monk fruit blend to create a crisp, refreshing taste. Our flavor combinations are less overwhelming than juice, and more exciting than plain water! Satisfy your cravings with any of our delicious flavors: Watermelon Raspberry, Kiwi Cucumber, Peach Passion, Dark Cherry, Strawberry Serrano Lime, with Blueberry Lemonade and Coconut Mango being the newest additions to the wanu family.
The eye-catching Whistler Water mountain bottle design reflects the unique source of the water. The peaks and valleys symbolize the rugged Coast Mountain glaciers that feed Whistler Water’s aquifer. The true glacier-blue color of the bottle mirrors the color of these untouched pristine glaciers. Falling snow constantly replenishes the Whistler Water glaciers while they are nourished by the highly oxygenated air from the lush forests abundant in the Coast Mountain area.
For more information, please email firstname.lastname@example.org
Whistler Water has been a leading manufacturer and supplier of premium bottled glacial artesian water for over 25 years. Contained in 100% recyclable BPA-free packaging, the water in the bottle is as pure and pristine as the water in the glacier. Now available in the USA in 16.9oz., 33.8oz. Sport Cap, 50.7oz. and 135.3oz. bottles.
Water Joe Caffeinated Water
XL Energy Drink - classic taste, great price
Vegan, GMO Free, Gluten Free, BPA Free, Kosher.
Zenify Natural Stress Relief - Non-GMO Project Verified
XL Energy Drink Corp
XL Energy Drinks fuel the body by delivering a refreshing, flavorsome, lightly carbonated energy boost and are synonymous with refreshment, fun, great taste and exceptionally low prices.
Zenify is the leader amongst stress relief beverages, it is Non-GMO, Gluten Free and caffeine free. Zenify also comes in a Zero Sugar formula, both of which contain 350mg of both GABA and L-theanine; the main stress reducing ingredient in green tea.
1st to Market ORGANIC BASIL SEEDS, king of Superfood, 4 unique flavors
Power Up with Zevia Zero Calorie Energy
Zen Basil is making healthy delicious! Helps you CLEANSE, ENERGIZE, FOCUS. PLANT-BASED PREBIOTIC FIBER, ELECTROLYTES & ANTIOXIDANTS. Beautiful 10oz glass bottle. Made with simple real ingredients & no-added-sugar. GF, Vegan, Kosher.
Get the boost you need with Zevia Zero Calorie Energy. 120mg of caffeine, zero sugar, sweetened with stevia and no additional supplementation. Available in 4 delicious flavors including Kola, Raspberry Lime, Mango Ginger, and Grapefruit.
Tea, Coffee & Specialty items A. Holliday & Company Inc.
Agropur–Contract Manufacturing Agropur Ingredients
For over 42 years, we've traveled the world to connect people with the finest products. At A. Holliday & Company, we source, test, and ship every product we carry. We supply bulk tea variety’s (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, natural caffeine, polyphenols, EGCG, Rooibos, coconut water powder, and our newest product, oil soluble tea polyphenols.
Agropur Ingredients is a global leader supplying the food, beverage & nutritional industries with superior quality contract manufacturing services and innovative functional ingredients. Whether your objective is to streamline production processes, improve texture, increase shelf-life, enhance nutrition, boost output, balance cost, or achieve better sensory perception - we have a solution for you.
Flavor Manufacturer Abelei Flavors
Scientific & Regulatory AIBMR Life Sciences, Inc.
As a flavor manufacturer abelei creates delicious, application-specific flavors assisting our clients in getting to market faster with flavorings that fit their product requirements. abelei specializes in creating great-tasting sweet brown, citrus fruit, soft fruit and other top-note flavors perfect for beverages, dairy, confectionery, bakery, pharmaceuticals, and nutraceutical applications.
AIBMR is a scientific & regulatory consulting firm founded in 1978. AIBMR offers consulting to the natural products industries, such as: toxicology studies; GRAS Self-determinations; FDA GRAS Notifications (for foods); FDA NDI Notifications (for dietary supplements); label reviews; claims substantiation; FDA and FTC compliance, manuscript preparation and publication, and more.
Innovative Beverage Solutions ADM
As your trusted advisor, ADM helps you take your next great beverage idea from concept to commercialization supported by an unrivaled portfolio of on-trend ingredients, systems, technologies and technical know-how. Call to discuss how ADM can help you get to market faster with beverages consumers love while meeting your stringent taste, cost, nutrition, labeling and quality standards. 844-441-FOOD email@example.com
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Functional Ingredients AIDP
AIDP Inc. is a leader in developing and sourcing functional ingredients with access to the newest solutions for healthy aging that address many of today’s formulation challenges. AIDP offers an extensive portfolio of clinically-substantiated innovations, specializing in areas of digestive, bone, cognitive and joint health. Our specialty ingredients are suitable for a variety of beverage, food and dietary supplement applications, including organic and non-GMO offerings. AIDP is the exclusive supplier of PreticX™, a low-dose bifidogenic prebiotic for optimal gut flora, as well as Actazin® and Livaux®, whole kiwifruit innovations for bowel regularity and microbiome balance. AIDP is also the exclusive supplier of Magtein®, a patented magnesium compound for cognitive health, and KoACT®, a unique bone health solution for active women providing renewed bone strength beyond calcium. AIDP offers a complete line of plant based proteins as well as over 200 commodity ingredients, offering unique encapsulation technologies to address wide-ranging formulation needs.
Functional Beverages, Organic Allen Flavors, Inc.
Contract Manufacturing AZPack
Allen Flavors provides innovative product development services and exemplary customer services ensuring your ingredients arrive safely and on time, every time. Our R&D team never stops developing new functional concepts for sports, tea, dairy, meal replacements and health and wellness beverages. Ask about our custom flavor creation team and our organic, non-GMO flavors and extracts.
AZPack is one of the fastest growing co-packers in the country. We offer tolling and turnkey solutions in cans, bottles & powders. Our team of dedicated & professional staff are focused on delivering the highest quality products to our customers. Capable of producing cold fill, hot fill & tunnel pasteurized products with onsite lab services. Visit our website to find out what we can do for you.
Highest Throughput HPP Machine Avure HPP Technologies - JBT
BOTTLES, CAPS & PACKAGING Berlin Packaging
With more than 60 years of experience and expertise in HPP science and manufacturing, AVURE specializes in HPP systems for beverage processing with the fastest and most reliable systems in the industry. AVURE helps producers implement HPP from recipe development and process validations to installation, regulatory affairs, and post-installation support.
Berlin Packaging supplies glass, plastic, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services. From simple plastic caps to high-end glass bottles and more -- we deliver excellent value and promote real results for companies of all sizes. We exist to help companies be Greater, Faster.
Organic Functional Ingredients
Analytical Lab Testing
Applied Food Sciences (AFS)
Food/Beverage/Nutritional Supplement/Pharmaceutical Manufacturing/Marijuana Products AZ Laboratories operates top caliber equipment and employs knowledgeable quality and technical professionals to develop and validate the analytical methods you need to meet your requirements for quality and safety. AZ Laboratories boasts technical capabilities to utilize USP, AOAC, and other industry standard methodologies.
Formulate with functional, organic extracts designed for solubility. Applied Food Sciences specializes in functional organic ingredients designed to work in beverages. By designing botanical ingredients that are highly water soluble and with a neutral flavor profile, AFS supports beverage companies to easily incorporate functional benefits with a clean formulation. Sustainability and ethical sourcing are CORE to AFS’ values. Ingredients are fully water soluble, USDA Organic, NON-GMO Project Verified, and GRAS (Generally Recognized As Safe - an FDA requirement for U.S. beverages). Highlights of AFS’ Portfolio: • PurCaf® Organic Caffeine (your choice: coffee or tea based) • Organic Ginger (functional flavor) • Organic Turmeric (functional flavor) • Organic Vitamin C (functional flavor and organic preservative) • Organic Guayusa (Novel Energy) • Detoxification
AZ Laboratories services include: - Nutrient and composition services to verify your product meets your requirements - Chemical residue analyses on raw materials and finished products to ensure you are confident in the safety of your product. - Cannabis potency and contaminant analyses enhance patient experience and increases your competitive advantage. - Shelf life analysis service can assure the stability of your products. - Sensitive detection of food allergens and raw material characterization ensures your supply chain remains reliable - Microbiological detection service can enhance the safety of your products. - Early phase pre-clinical pharmacokinetic support streamlines your development process to accelerate launches of new pharmaceuticals. - Method development/validation/transfer services to support launches of unique and innovative products and formulations. - Our analytical consultation service brings our experience to your organization. AZ Laboratories LLC 7255 S Kyrene Rd Suite 104 Tempe, AZ 85283
Plant Protein Manufacturing
Connecting Nutrition & Health
Innovating plant protein manufacturing since 2005 & recently receiving The New Economy’s Clean Tech Food & Beverage Award, Axiom is the world’s first & largest manufacturer/distributor, starting with its signature Oryzatein® brown rice protein. Perfecting its patent-pending hexane-free processes, Axiom expanded into pea protein, including the largest authentically organic supply, sacha inchi & now hemp. With more plant proteins, milks and factories in the pipeline, this California-based company has been known for the largest commercial supplies — doubling almost year over year, the only GRAS certification, an extensive Quality & Heavy Metals Management Program, and the only third-party research showing Oryzatein rice protein is as good as whey at building muscles & aiding exercise recovery.
Phone: 480-717-7813 Fax: 480-858-9398 firstname.lastname@example.org www.azlaboratories.com
From isotonic sports drinks to fizzy water, dairy (alternative) and soft drinks, BENEO’s functional fibres and carbohydrates offer new ways into nutritionally optimised and highly stable beverages. BENEO’s chicory root fibres help bridge the fibre gap and take care of inner wellbeing by nurturing the beneficial micro-organisms in the colon. As the best researched fibre in the world, they have a strong scientific backbone and provide a delicately mild sweetness. Palatinose™ helps create or reformulate beverages that are more gentle on blood sugar and insulin levels while providing endurance energy for sportsmen and weekend warriors. Its low hygroscopicity makes it ideal for all powder drinks and blends.
Private Label Beverage Manufacturer Berner Food & Beverage
Private Label Partners-Berner Food & Beverage is a leading private label and contract manufacturing supplier of quality food and beverage products. Berner offers a full line of milk-based RTD coffee, protein, tea and other low-acid beverages. Their new and improved state-of-the-art manufacturing facilities are USDA approved, SQF2000 Level III and HACCP certified, and offer processing capabilities to deliver a large variety of retort can and glass RTD beverages to meet the demanding standards of virtually every major retailer and brand in North America.
Turnkey Beverage Services Big Brands, LLC
Ideal Functional Ingredient Chemi Nutra
We can turnkey develop and manufacture all types of beverages, alcoholic and non-alcoholic, in aluminum cans, PET bottles, glass bottles, and flexible packaging. If you are looking for a one stop shop to take your beverage concept and create a finished product, delivered to your warehouse, look no further! We can supply all ingredients, materials, manufacturing, and delivery.
Chemi Nutra makes the functional ingredient AlphaSize® Alpha-GPC. AlphaSize® A-GPC boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize® A-GPC as GRAS.
Healthier Ingredients Bioenergy Life Science, Inc.
Berner offers some of the latest trending latte flavors, cold brew coffees, coffee-flavored energy drinks and protein energy shakes. Energize consumers and power up your sales with functional beverages from Berner, featuring existing product profiles, as well as the flexibility to feature any supplementation or functionality you want to market. We work with you to deliver whatever profile you desire, from naturally to artificially sweetened, high protein to low calorie, or vitamin and mineral enriched. Our functional beverages offer maximum shelf life and a very stable flavor. They are available in 9.5 and 13.7 oz. glass bottles, and in 8, 11 and 15 oz. aluminum cans. http://www.bernerfoodandbeverage.com/beverages/coffee Do More Than Outsource BevSource
Creating innovative ingredients for healthier living is the mission of Bioenergy Life Science (BLS). We develop new scientifically-based, all-natural, and pure ingredients that help people feel, perform, and look better. Our core technology lies in the development of the multi-functional molecule D-Ribose, making us best known for the only patented and FDA GRAS-certified Ribose on the market, Bioenergy Ribose®. We use that core technology and experience to develop other clinically-proven ingredients that support digestive health, weight management, anti-aging, heart health and many other health-enhancing benefits. We sell in bulk to businesses who manufacturer or formulate functional foods and beverages, dietary supplements and sports nutrition products.
BevSource is an integrated provider of beverage development, production, sourcing, and logistics solutions to new and established beverage visionaries. Our goal is to make your beverage vision a reality more efficiently, effectively, and successfully than you ever dreamed possible. Bringing your beverage idea to life requires hundreds of interconnected data points and decisions. The right formula with the right manufacturer in the right package with the right paperwork. BevSource helps you see the big picture – from your initial vision to the finished product, and every single operational step in between. Then while we manage the daily details of developing, producing, delivering, and managing your beverage operations, you’ll have more time to build your brand, business, & customer base. We’re not just advisors that point you in the right direction and hope for the best. We are beverage industry navigators who collaborate with clients to build a custom operational strategy for your beverage, identify a unique mix of services and vendors to support it, then execute on the plan. We make it happen. Visit www.bevsource.com today to find out more!
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A Different Approach to Labels Brightfish Label
Real. Smart. Logistics. Coyote Logistics
At Brightfish Label, our state-of-the-art digital printing equipment produces consistent, top quality labels to best represent your brand. We've been leaders in digital label printing since 2008, and offer personal service, fast turnaround times, and extensive material versatility to cater to your beverage application needs. Give us a call to see how we can help with your next project.
Headquartered in Chicago, Coyote Logistics LLC, a UPS company, is a leading third-party logistics service provider in North America. Coyote provides truckload, less-than-truckload, intermodal, air, and ocean brokerage services, and transportation management services to more than 14,000 shippers of various sizes and industries. We believe in a "No Excuses" commitment to shippers and carriers.
Bulk Fruit/Veg Ingredients
Brothers International Food Co.
Deerland Enzymes & Probiotics
Speciality Hydrocolloids CP Kelco
Flavors & Ingredients Doehler
The CP Kelco portfolio of hydrocolloid stabilizers and texturizers is full of tools that develop tasty, indulgent, lower-, low- or no-sugar foods and beverages. Formulators around the globe look to CP Kelco to suspend botanicals in new-age energy drinks, stabilize protein in fruit smoothies, create creamy liqueurs and recover body in reduced calorie beverages, to name just a few examples.
Doehler is a global producer, marketer & provider of natural ingredients, ingredient systems & integrated solutions for the food & beverage industry. Our global sourcing network, comprehensive application expertise & vast processing capabilities deliver endless solutions. WE BRING IDEAS TO LIFE.
Cooler Solutions Inc/Nordon CSI division of Nordon, Inc
Clean-label Ingredients Farbest Brands
Cooler Solutions has been providing refrigerated products, payment systems and services to the bottling industry for 25 years. CSI is proud to distribute and represent the line of Imbera Cooling, Crane Payment Innovations, QE Global LED and Hoshizaki Americaâ€Śall leaders in the industry. Our 80,000â€™ facility offers inventory, service, parts and delivery. Let us help your product get noticed!
Farbest Brands brings the highest quality food, beverage and nutrition ingredients to you. We offer USDA-certified organic and conventional clean label ingredients for dairy and plant proteins, vitamins, natural colors, specialty nutrients, gum acacia, and specialty sweeteners. Our line of natural colors can be custom formulated to meet your specific color target, shelf life or process.
Tea & Coffee Extracts Finlays
Fogg - Filling with Excellence Fogg Filler
Decorative Label Solutions Fort Dearborn Company
The Probiotic That Delivers GanedenBC30
Finlays is your ideal partner, delivering highquality extracts for creating versatile coffee and tea beverages in an easy, convenient and consistent manner. Through an established history of coffee and tea expertise with a focus on innovation, Finlays can help your brand develop unique beverages with great flavor, in a variety of formats suitable for food service and ready-todrink products.
Fogg is a world leader in the design and manufacture of rotary filling, rinsing, capping and enclosure systems for carbonated and still liquids. Fogg will engineer your system specifically to meet your production requirements – with contoured stainless steel filler bowls from 2ft. - 12 ft in diameter, 4 -120 filling valves Fogg can meet your production requirements.
We’ve got you covered. Fort Dearborn Company offers shrink sleeve, stretch sleeve, pressure sensitive, roll-fed, and cut & stack labels and promotional printing in a variety of substrates, inks and finishing options to support your beverage brand building objectives. We service brands large and small. Contact us today to discuss your application.
GanedenBC30® (Bacillus coagulans GBI-30, 6086) probiotic is a patented, organism that can be found in more than 900 food, beverage and companion animal products throughout the world. GanedenBC30 is highly stable through processing, shelf life and stomach acids. It is backed by over 25 published studies and FDA GRAS status.
Coconut Products Franklin Baker, Inc.
Natural Color Solutions GNT USA Inc.
Franklin Baker, Inc. is the premier supplier of coconut ingredients to the global food & beverage market for over 120 years. We offer an extensive coconut portfolio of products including Coconut Water Single Strength/Concentrate, Coconut Milk/ Cream, Creamed Coconut, & other products. We are USDA Organic, Fair Trade, RSB, Kosher, Non-GMO Project Verified. Bulk, Foodservice & Retail packaging.
The GNT Group is the world leader in clean-label coloring solutions made exclusively from fruits and vegetables. Our brand of EXBERRY® colors bring vibrancy and stability to any beverage application — from sports drinks and juices to sodas and hard ciders — and may be listed on ingredient labels simply as Fruit and Vegetable Juice (for color). Find out more on our website.
Making Healthy Taste Great! FlavorHealth
Global Essence Inc. Global Essence Inc.
CHANGE WHAT THE WORLD IS DRINKING! Flavorman
Flavor Designers Foodarom
New functional drinks are tricky - the benefits they provide don’t matter if nobody drinks them. Maker your new beverage as delicious as possible when Flavorman develops it with you. Flavorman - Crafting functional drinks for 26 years & counting.
We personalize flavors to meet your needs and create flavor profiles that help your products to stand out above the rest. Our experienced team knows the functional beverage market well and understands the impact your active ingredients have on taste. Our flavor development capabilities will help you stay ahead of the competition. WE CREATE FLAVORS THAT MAKE YOUR BRAND UNFORGETTABLE.
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Decorative Label Solutions Hammer Packaging
All-Natural, High-Intensity Sweetening Solutions Supplier Icon Foods
Hammer Packaging, est. in 1912 and headquartered in Rochester, NY, is a privatelyheld multi-color packaging printer with expertise in offset, web offset, digital, and flexography. Hammer is SQF Level 2 certified, and uses leading-edge technology to produce high-quality labels and package decoration for the global beverage, food, household, health & beauty, pet supply, and horticulture markets.
Innovation Display Solutions iSEE Store Innovations, LLC
Icon Foods (formerly Steviva Ingredients) is a natural food ingredient supplier with a focus on all-natural, high-intensity sweetening solutions. Icon Foods sweeteners and bulk ingredients are certified organic and Kosher and are free of GMOs.
Advanced Beverage Formulas Hidell International
Kombucha Base & Fermentation Kefiplant
The company creates innovative nutritional formulations for the bottled water industry. These formulations are water neutral in that they have no color, taste or odor. They are pleasing to the palette and yet offer highly efficacious micronutrients for human consumption. The effort is to provide healthy hydration to bottled water consumers. The company has six international patents on file.
Expert manufacturer of certified organic fermented herbs & Kombucha base intended for beverage manufacturers. Fermentation provides a synergy of phytocompounds, organic acids, probiotics & enzymes.
Technical Beverage Development
Culinary Bulk Matcha
International Beverage Mgmt.
ITO EN (North America) INC.
MATCHA, the finely milled green tea powder revered for its antioxidants & natural energy boost, is a trend forward ingredient for healthy beverages, baking and cooking products. 100% Authentic Matcha from Japan. Bulk available for food service.
Teas, Botanicals and Extracts Martin Bauer Inc.
Screen Printed Labels Monvera Glass Décor
The Martin Bauer Group is one of the largest manufacturers and suppliers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailormade products for your requirements. Safe, high quality products you can trust.
Your label has a powerful influence on buying behavior. Monvera provides unique bottle decoration options. We specialize in screen printed labels on glass, with both ceramic and uv ink options available. Whether you want to refresh a current brand or launch a new one, screen printed labels will make your bottle stand out. It's your alternative to paper labels.
Branding & Packaging Design McLean Design
Flavor Manufacturer Mother Murphy's Laboratories
McLean Design has been creating winning beverage packaging and brand strategies for over twenty-five years. Based in the San Francisco Bay Area, we specialize in brand strategy, naming, packaging design, and structure design.
Mother Murphy's is a full service manufacturer dedicated to supporting customer needs through quality and flavor innovation. At Mother Murphy's we specialize in flavor and prototype development for the snack and beverage industries. We make the world taste better!
Turn-key Product Development MetaBrand
Package/Bottling/ Canning Palmer Canning Systems
MetaBrand is a world class team of experts which helps you create, launch, or grow your food, beverage, supplement, or personal care brand. We provide strategic planning, market analysis, branding and design, product formulation and development, inside and outsourced operations and manufacturing, and sales and marketing execution.
Palmer Canning provides 35-600 CPM rotary and in-line counter pressure filling systems that provide accurate fill volumes, low oxygen, greater operating latitude, and low spoilage. Our 6- to 36-head filling valve systems provide good fill accuracy volume with low spillage and controlled foaming. UL/CSA/CE safety and electrical compliance.
Trusted Monk Fruit Supplier MONK FRUIT CORP.
Beverage & Food Development PTM Food Consulting
As the world's leading monk fruit company, we produce the majority of the global monk fruit extract supply, and have the best quality and widest range of monk fruit products on the market - juices, flavors and sweetening ingredients. We'll help you innovate or re-create great-tasting products, with less sugar and fewer calories, from the goodness of fruit. Looking for monk fruit? Trust the monk.
PTM Food Consulting is your premier product development & manufacturing support firm. Our wide range of expertise, development and creativity achieves an exciting point of difference between your product and competitors. We work hard to uncover key industry insights, developing products that have a competitive edge. Whether your project is simple or a complex one, we’re your team!
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Enhance and Fortify your Beverages! MORRE-TEC Industries, Inc.
For more than 30 years, MORRE-TEC Industries, Inc. (MTI) has been led by owner and founder, Leonard Glass. MORRE-TEC Industries, Inc. is a cGMP operating company with an FDA registered and inspected facility. The company is an ISO 9001-2015 certified manufacturer and distributor of unique products for the personal care, food, functional and nutritional, pharmaceutical and biotech industries. MORRE-TEC continues to experience rapid growth through increased market presence and acquisitions. In Early 2016, the company acquired Vitacyclix, a Yonkers, NY company known for its quality vitamins, nutrients and bioflavonoids for fortification.
Experts in Beverage Packaging Niagara Bottling
Niagara Bottling, LLC is one of the largest beverage manufacturers in the North America. Niagara has been family owned and operated since 1963. Headquartered in Ontario, California, Niagara operates bottling facilities throughout the U.S. and Mexico, and uses vertical integration to manufacture bottled water, tea, juices, sports drinks and sparkling beverages. With over 50 years of experience in advanced bottling technology, Niagara has engineered some of the lightest and strongest bottles in the industry and is committed to driving product innovation in PET manufacturing. For more information, visit www.niagarawater.com.
LEADING WEST COAST CO-PACKER
NOT YOUR TYPICAL LABEL COMPANY
NOR-CAL BEVERAGE COMPANY
Overnight Labels, Inc.
Nor-Cal Beverage Company, Inc. is a full-service Contract Manufacturer with two strategically located production facilities in the state of California. Both of our locations offer a variety of production capabilities as well as possess GFSI, GMP, Kosher, & Organic certifications. We also offer finished good warehouse and distribution service centers that are positioned to supply your West Coast fulfillment needs. Nor-Cal Beverage has been family owned and operated since 1937 and proud to be a Certified Women’s Owned Business. Anaheim Facility Offers the Following: • Krones 100 valve volumetric filler can line (12oz – 24oz) • Tunnel Pasteurized Still and Carbonated • Cold Fill Carbonated • Hot Fill Still (HTST) • 8.4oz Filling Capabilities TBA! • Two Hot Fill Single Serve PET Bottle Lines (12oz – 32oz) • Hot Fill Multi-Serve PET Bottle Line (64oz -128oz) • Chilled Gable Top Line (59oz-64oz) • 2 ESL 59/64oz Fillers • Chilled HDPE & PET Bottle Line (89oz-128oz) • Transportation/Shuttling Svcs w/ Drop-Trailer Capabilities • Certified DOT Public Truck Scales • Warehouse Storage West Sacramento Facility Offers the Following: • Cold Fill Carbonated Can Line (12oz – 16oz) • Hot Fill Can Line (12oz – 16oz) • Hot Fill Can Line (24oz) Dedicated • Hot Fill Single Serve PET and Glass Bottle Line (12oz - 32oz) • TetraPak Aseptic Lines • Warehouse Storage • Offline Repack Services • Transportation/Shuttling Svcs
Depalletizers & Conveyance Ska Fabricating
Synergy - Inspiring Taste Synergy Flavors
We are the proud manufacturer of the #1 small footprint Can Depalletizer in the craft brewing market. We manufacture a variety of depalletizers for cans, glass and composites. We have experience in handling multiple containers in many industries including water, coffee, tea, kombucha, soda, pharmaceutical, food and more. We provide full conveyance options plus rinsing, drying & date coding.
Synergy Flavors is a global manufacturer and supplier of flavorings, extracts, and essences for the food, beverage and nutrition industries. With more than 130 years of expertise, Synergy combines a heritage of flavor development with proprietary extraction technology to deliver high quality taste solutions that captivate the senses and inspire innovation.
Fruit & Vegetable Ingredients Stiebs
Concord grape juices & purees Welch's Global Ingredients Grp
Stiebs, formed in 2005, is devoted to sourcing, processing & delivering the world's finest plantbased products. We offer a full line of fruit & vegetable based ingredients as single strength juice, juice concentrate, purees, extracts & powders. From the beginning stages of product development to delivering an on-going supply of premium natural products, our team is here to help you succeed.
Welch's Global Ingredients Group has harnessed the taste and nutrition benefits of the Concord grape to create a unique range of superfruit ingredients for beverage applications. Made in America, our 100% Concord grape fruit juices and purees deliver delicious flavor, healthy polyphenols and a vibrant purple color to juices & juice blends, fruit smoothies, drinkable yogurts, wines and much more.
Premiere Beverage Manufacturer Western Group Packaging
Wisdom Natural Ingredients Wisdom Natural Brands®
Wisdom Natural Brands® (WNB), makers of SweetLeaf® Stevia Sweetener, now offers ingredients for a wide variety of foods and beverages. Beverage manufacturers seeking an innovative, no-sugar sweetener with no artificial ingredients now have a solution. Widely recognized as the leader in the stevia taste profile, SweetLeaf is a whole-leaf extract of a variety of glycosides specially selected for their taste and sweetness. Free from the taste of solvent artifacts, a water-based extraction system produces a wonderfully sweet, zerocalorie food and beverage ingredient. The WNB ingredient division provides proprietary and customized blends developed by a team of world-renowned stevia experts. Providing quality control and assurance, R&D support, a sustainable supply chain, and unmatched customer service, SweetLeaf is the only stevia brand to consistently win global awards for taste and innovation. The highest quality ingredients are available in powder or liquid forms, or in blends of stevia and bulking agents, for a variety of beverages ranging from soft drinks to sports drinks, teas to juices, flavored waters, and more. Visit SweetLeaf.com/Ingredients for more information. 100 BEVNET MAGAZINE – MARCH/APRIL 2018
COMPANY CONTACT INFORMATION COMPANY +RED ELIXIR
A. Holliday & Company Inc.
ADM Agropur Ingredients
AIBMR Life Sciences, Inc.
John R Endres
City of Industry
Allen Flavors, Inc.
ALO Drink by SPI West Port, In
South San Francisco
Amaz Project, Inc
Applied Food Sciences (AFS)
AQUAhydrate Avure HPP Technologies - JBT
Lisa Wessels (Pitzer)
Axiom Foods AZ Laboratories AZPack B4
Dr. Zhaoxing Shi
Mr. Kyle Krause
Berner Food & Beverage BevSource
DrinkB4.com beneo.com BerlinPackaging.com
Bfit Brands, LLC
Big Brands, LLC
Bioenergy Life Science, Inc.
Boxed Water is Better
Bragg Live Food Products
Bitter Love Blue Buddha Wellness Tea BODYARMOR
Brew Dr. Kombucha Brightfish Label Brothers international Food Co Buchi Kombucha
boxedwaterisbetter.com bragg.com brewdrkombucha.com
Celsius Holdings, Inc. Chemi Nutra Cheribundi CideRoad, LLC
CORE Nutrition, LLC
Coyote Logistics CP Kelco
Crafted Brand Company
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coyote.com cpkelco.com craftedbrandcompany.com
COMPANY CSI division of Nordon, Inc Culture Club LLC Deerland Enzymes & Probiotics
Dream Foods International
Drink Peloton Essentia Water Eviva Collagen Elixir Evolution Fresh fairlife, LLC Farbest Brands
Flow alkaline spring water Fogg Filler
Formula Four Beverages Inc.
Fort Dearborn Company Franklin Baker, Inc. GanedenBC30 Global Essence Inc. GNT USA Inc.
Cleveland, OH, USA
Good Idea Inc.
Good Omen Bottling, LLC
GreenONE Holdings, Inc
GT's Living Foods Hammer Packaging
Hello Beverages LLC
HEYDAY Beverage Company
Henry "Bob" Hidell
Hidell International High Brew Coffee
Humm Kombucha Hydro One Premium Beverages HyEdge, Inc.
International Beverage Mgmt. iSEE Store Innovations, LLC
Jessica Vonder Haar
COMPANY CONTACT INFORMATION COMPANY ITO EN (North America) INC. JoeFroyo
Kona Gold LLC
KRa Drinks for Athletes, Inc.
LIFEAID Bev Co.
Daniel Michael Leja
LIMITLESS Coffee & Tea
Martin Bauer Inc.
MONK FRUIT CORP.
Monvera Glass Décor MORRE-TEC Industries, Inc. Mother Kombucha Mother Murphy's Laboratories NatureWise neuro Brands Niagara Bottling NOR-CAL BEVERAGE COMPANY
St Petersburg, Florida
Obrigado ONE HD Hydration
Tonya Donati Morgan Murphy
Only What You Need ORAL I.V. Overnight Labels, Inc.
Palmer Canning Systems
PTM Food Consulting
Pure Steeps Beverage
Ralph & Charlie's Juice
Recovery Brands LLC
Red Bull North America
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ReThink Brands LLC RISE Brewing Co.
New York City
Rowdy Mermaid Kombucha
RUNA Organic Energy Drinks
Shine Water Shire City Herbals
Steaz - Healthy Beverage LLC
Som Sleep Soylent
Stiebs Sunshine Beverages Synergy Flavors Talking Rain Beverage Company
Taste Nirvana Int'l Inc.
The Living Apothecary The Maple Guild The Tinley Beverage Co. Inc. The Water Kefir People Tickle Water Treo Brands LLC Trimino Brands LLC
TuMe Beverage Company
Ultima Health Products, Inc. Uncle Matt's Organic
Verday Chlorophyll Water
North Las Vegas
Welch's Global Ingredients Grp Western Group Packaging Whistler Water Wicked Lekker Inc. Wisdom Natural Brands®
XL Energy Drink Corp
Zenify Zevia LLC
INDUSTRY PROMOTIONS & EVENTS
LIFEWTR Unveils #BringArtBackToSchools Campaign on Arts Advocacy Day While arts education has a significant impact on students beyond self-expression, it is increasingly disappearing from schools. 80 percent of school districts report cuts to art programs and student creativity scores are dropping. This is why on Arts Advocacy Day (March 12), LIFEWTR, a brand that champions creativity and arts in education with its latest design series, unveiled a new
campaign that raises awareness of this issue and mission to #BringArtBackToSchools. At the center of the campaign is a moving film which showcases just how important it is to keep art education programs alive in schools. This central video piece marks the launch of a wider rallying cry to #BringArtBackToSchools and a commitment to put art back in hands of one million students nationwide over the next
year through curated curriculum and the distribution of art supplies. Consumers can get involved too. LIFEWTR is encouraging people to share stories about how art has positively impacted themselves or someone they know, their zip code and #BringArtBackToSchools @LIFEWTR on Twitter. The brand will be donating art kits to classrooms in select schools across the country.
BODYARMOR Becomes Official Sports Drink of Spartan Race BODYARMOR, the fastest growing sports drink in its category has forged a multi-year partnership with Spartan, the World’s largest obstacle race (OCR) and endurance brand, becoming the “Official Sports Drink of Spartan U.S.” BODYARMOR will hydrate Spartan athletes with its better-for-you hydration options when they cross the finish line at events across the U.S. through the 2019 season. The consumer demand for a premium sports drink has made BODYARMOR the No. 3 sports drink in the U.S, with the brand having doubled in size entering 2018. The partnership with Spartan further solidifies BODYARMOR’s strong connection to athletic achievement – BODYARMOR has amassed a superstar roster of professional athletes who are also investors in the company, including James Harden, Mike Trout, Andrew Luck and Dustin Johnson. Kobe Bryant is the number three shareholder in BODYARMOR. With activations at Spartan’s regular season events, five-race U.S. Championship Series, North American Championship and the Spartan World Championship in North Lake Tahoe, CA, BODYARMOR Sports Drink will hydrate Spartan athletes of all skill levels from beginners up to the elites competing in gated heats with cash prizes on the line. These athletes embrace a healthier way of life and crave the potassium-packed electrolytes, high vitamin counts, and coconut water in BODYARMOR which 106 BEVNET MAGAZINE – MARCH/APRIL 2018
allows them to achieve maximum performance, without the added artificial ingredients found in typical sports drinks. Spanning more than 35 countries with more than one million participants across the world, Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Bucket Brigade, Monkey Bars and Barbed Wire Crawl.
Boxed Water is available in 250ml, 500ml and 1L sizes
• 49% of consumers try to avoid plastic (at least occasionally)* • 89% look for companies that support social issues* • Top 3 beverage features are: recyclability, taste and price* • 92% feel passionate about beaches and forests* We at Boxed Water believe small changes can make a big impact in the world and your water category.
*2018 Boxed Water Survey of 5000 Consumers.
The March/April 2018 edition of BevNET Magazine. With the 2018 Functional Beverage Guide.