BevNET Magazine March/April 2018

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SHOTS Monfefo launched both the turmeric and gger shot in Whole Foods Northeast in March 2018. It is currently available at over 1,000 retailers including Dean and Deluca, FreshDirect and Fairway. NEU partnered with 7-Eleven to launch their NEU Nootropic Energy Shots in all stores in the Pacific Northwest Region. TruEnergy agreed to a pilot program with Market Basket and Gold’s Gym. Fire Brew’s latest unsweetened blend is both vegan and paleo. Packed with nutritious vegetables, fruits, herbs, and spices, this fiery tonic is meant to be taken 365 days a year as an all over wellness booster and was made for unapologetic purists. Focus 7 partnered with Cooper Booth Wholesale to expand into the midAtlantic. Focus 7 shots are now available in 13 states and Washington, DC. Online pricing has recently been reduced and the company is currently listed for sale. NeoPro Nutritional Sciences announced the launch of Clinical Strength New Whey Liquid Protein, providing 35 grams of upgraded clinical protein matrix and key support nutrients (calcium, iron, folic acid and B12). Clinical strength liquid protein is free of caffeine, sugar, gluten, fat and lactose. 5 Hour Energy’s MLB edition Cherry flavored Extra Strength energy shot is available to order now. This is the second year of the company’s deal with Major League Baseball. MATCHAAH! Shots combine the many health benefits of matcha tea – ancient antioxidant superfood – with fresh fruit flavors anyone, tea drinker or not, will love. MATCHAAH! Shots are naturally caffeinated, contain a full serving of premium Japanese matcha and are rich in the amino acid L-Theanine. Each 2.5 oz. serving is naturally flavored and just 30 calories.

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