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SPORTS DRINKS Brand

HOT! Gatorade Fierce Dollar Sales

Change vs. year earlier

Gatorade Perform

$3,176,168,704

1.31%

Powerade Ion4

$774,966,208

-11.15%

Gatorade Frost

$451,037,600

14.68%

Gatorade G2 Perform

$389,697,664

-19.22%

Gatorade

$218,882,816

44.20%

Powerade

$202,506,448

77.41%

Powerade Zero Ion4

$192,387,360

-1.21%

Gatorade Fierce

$182,419,648

735.17%

Gatorade G2

$42,838,004

-2.59%

Gatorade X Factor

$28,265,764

9.96%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

SPARKLING WATER Brand

NOT! Gatorade G2 Perform

HOT! Schweppes Dollar Sales

Change vs. year earlier

Sparkling Ice

$370,936,128

25.77%

Private Label

$284,680,256

10.00%

Perrier

$176,030,384

12.36%

San Pellegrino

$104,807,640

10.20%

La Croix

$95,210,536

28.32%

Glaceau Fruitwater

$44,086,016

3.09%

Topo Chico

$38,189,816

19.36%

Schweppes

$30,973,552

98.89%

Poland Spring

$28,070,128

8.50%

Arrowhead

$24,460,958

14.29%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

CRAFT BEER Brand

NOT! Glaceau Fruitwater

HOT! Lagunitas Dollar Sales

Change vs. year earlier

Samuel Adams

$375,388,957

11.0%

Sierra Nevada

$223,106,118

14.3%

New Belgium

$188,675,476

31.5%

Shiner

$129,148,216

8.7%

Lagunitas

$91,839,915

64.1%

Deschutes

$61,993,508

10.9%

Stone

$46,084,843

41.0%

Redhook

$45,769,429

2.3%

Goose Island

$40,673,499

16.3%

Kona

$40,638,609

13.2%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

NOT! Redhook

BEVNET MAGAZINE MARCH 2015

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