Page 30

Channel Check

SPOTLIGHT CATEGORY

Refrigerated Fruit Drinks SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

What’s hot & what’s not in stores now

This category is reflective of some of the new energy coming into conventional stores through both the produce and chilled natural sets. While Sunny D and other big brands dominate the center, look at what GTs, Kevita, Mamma Chia and Goodbelly are doing, with growth off increasingly significant bases in retailers who are weighted to a more conventional profile. It’s a similar situation in the refrigerated Juice and Drink Smoothie category (not pictured here), where SUJA Essentials – a sub-line geared toward conventional grocery – launched this year and moved right into the top ranks of brands, selling in excess of $5 million.

Brand

Dollar Sales

Change vs. year earlier

SunnyD

$280,136,640

-7.10%

Minute Maid Premium

$217,363,776

-15.18%

Tropicana Trop50

$151,013,744

-0.95%

Welchs

$90,543,296

5.29%

Tropicana

$63,665,404

-7.79%

Bright & Early

$38,166,672

3.55%

GTs Kombucha Synergy

$29,231,684

60.05%

Private Label

$19,299,924

-12.96%

Minute Maid

$17,665,070

3.51%

Kevita

$9,939,295

91.64%

Mamma Chia

$7,882,100

113.80%

GoodBelly

$7,584,132

32.08%

Prairie Farms

$7,034,921

-3.23%

Minute Maid Light

$6,922,720

-15.07%

Minute Maid Just 15

$5,180,423

-41.47%

SunnyD Chillers

$5,074,442

N/A

Turkey Hill

$3,910,412

-3.59%

Earth Wise

$3,792,145

18.98%

Newmans Own

$3,636,658

11.18%

Ssips

$3,067,214

-6.57%

TOPLINE CATEGORY VOLUME BEER

$31,782,808,057

3.8%

BOTTLED JUICES

$6,878,596,096

-0.06%

BOTTLED WATER

$12,380,568,576

5.65%

ENERGY DRINKS

$10,588,903,424

4.97%

DRINK MIXES

$907,724,352

-2.99%

TEA/COFFEE

$4,587,849,216

7.57%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

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