Spindrift also scored a huge foodservice win this summer, landing national distribution for two of its sparkling water products at Panera Bread. Led by a solid one-two punch team of founder Bill Creelman and CMO Strick Walker, the brand is in great hands and we expect 2017 to be another stellar year for Spindrift.
Launched by energy drink maker Hiball, Alta Palla is a line of organic and fair trade-certified sparkling juices that are packaged in beautifully designed 12 oz. cans. The look is vibrant and clean, with logo, imagery and copy arranged in such a way that it both catches the eye and effectively communicates what the product is all about. It’s a well put together product from start-to-finish and something that we play well on- and off-premise. And, we love the name: Alta Palla means “high ball” in Italian.
La Colombe’s vision of packaging the popular draft-poured lattes served in its cafes became a reality with the development of the “InnoValve” can. Created in partnership with can manufacturer Crown Holdings, the unique package holds a blend of espresso and milk that is infused with liquid nitrous oxide injected into the can through a valve at the bottom. The nitrous oxide becomes a gas when the can is opened, creating tiny bubbles and giving the coffee a frothy texture. A plastic lip guard at the top of the can is dual-purpose: it is designed to guide the latte’s foam to a consumer’s tongue and neutralizes the taste of can’s metal lip. The result is a phenomenal and unique drinking experience for packaged beverages.
It’s a fair guess that most people would turn down an offer to purchase a half-dozen bottles of a beverage whose primary ingredients are water, activated charcoal and schizandra berry. But the diehard fans of cold-pressed juice brand Suja aren’t like most customers – and the company knows it. Suja’s blink-and40 BEVNET MAGAZINE – JANUARY/FEBRUARY 2017
you-miss-it release of Midnight Tonic was an impressive display of its social media prowess and pull with the brand’s well-heeled celebrity consumers. An extension of Suja’s 2016 “Surprise + Delight” initiative, Midnight Tonic was a limited-edition release with only 1,000 16 oz. bottles made available for purchase via Suja’s website. The company teased the launch on social media and sent packages of the product to a handful of influential celebrities and bloggers who shared images and video of the product on Snapchat, Instagram and Twitter. Pre-release buzz gave way to a buying frenzy: Suja sold out of the product soon after it hit the site.
La Colombe’s Draft Latte is one of the most unique and innovative packaged coffee drinks that we’ve ever come across. Made with high quality, cold pressed espresso and milk and infused with nitrous oxide, the drink has a fluffy and foamy consistency and, in our opinion, the texture is even better than a freshly made latte. Moreover, the package, a unique 9 oz. can specially designed to create the latte’s texturized drinking experience, is clean and minimalist in its design. And while it may not immediately obvious what a “draft latte” is, La Colombe has done well to describe the beverage in a succinct way.
Spicy flavors have emerged across the broad spectrum of packaged food and beverages, and DRY Sparkling’s Serrano Pepper soda is an outstanding example of the trend. Infused with the flavor of serrano, which has a flavor similar to a bell pepper but with a spicy finish, DRY has crafted something that’s light, balanced, and very enjoyable. The added sugar (14g per bottle) helps round things out, and the result is a truly unique and special beverage.
Califia Farms this year extended its dairy alternative beverage portfolio with two impressive flavored almond milks. Califia’s Matcha Almondmilk and Ginger Almondmilk are formulated with on-trend, nutrient-dense ingredients, including matcha, turmeric, ginger and maple syrup. From our perspective, the company nailed the delicate balance of blending function and flavor. The matcha variety has a wonderful almond flavor complemented by slightly grassy matcha. Meanwhile, the ginger almond milk is spicy and complex, with an incredibly fresh ginger flavor hitting the palate almost immediately.
The Jan/Feb 2017 issue of BevNET Magazine. Volume 15/No. 1