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FEBRUARY 5, 2015

GENERATION

MIX OWL ' S BREW AND U P START CO MPATRIOTS SHAKE U P THE CO C KTAI L MIXER CATEG ORY

2015 FOOD AND BEVERAGE TREND LIST

BEVNET LIVE AND BREWBOUND SESSION IN REVIEW


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Contents • Volume 13 • No. 1

39

COLUMNS

FEATURES

ON THE COVER

4 First Drop Polling Revelations

24 Brewbound Session San Diego 2014 Industry Evolution

32 Generation Mix A new generation of gourmet mixer brands hits the market

6 Publisher’s Toast Super Bored 20 Gerry’s Insights A Dozen for 2015

DEPARTMENTS 8 BevScape Including the Best of 2014 14 New Products High End Booze 18 Channel Check Bottled Water 22 Brewbound Changing Definitions for Craft Beer

26 BevNET Live Winter 2014 From Soup to Nutso

FEBRUARY 5, 2015

GENERATION

34 The Ultimate Trend Guide for 2015 BevNET FBU looks at this year’s hottest trends for food and beverage

SPECIAL SECTION 39 2015 Supplier and Services Guide Everything you need for your BevCo

MIX OW L' S B R EW A N D U P STA R T COM PAT R I OTS SH A K E U P T H E COC KTA I L M I X ER C AT EG ORY

2015 FOOD AND BEVERAGE TREND LIST

BEVNET LIVE AND BREWBOUND SESSION IN REVIEW

cover.indd 1

1/22/15 4:56 PM

COVER PHOTO Photo by Matt Rogers MatthewClarkRogers.com

58 Promo Parade 12 Day Challenge

BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472

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The First Drop

Is Evolution in Your DNA?

By Jeffrey Klineman

Looking at this issue, our first of the year, you can see some of the things we love: surveys, predictions, polls and trends. They help us to order our world, they back up our own views, inform us of the zeitgeist, become self-fulfilling prophecies. Sometimes, however, they also show us the width of the gap between perception and knowledge. That gap is an opportunity – sometimes for education, sometimes for marketing. Often, it’s also really funny. Case in point: the Department of Agricultural Economics at Oklahoma State

especially before we’re forced to. Right now, much of the fast growth in the industry is coming from brands that are strongly tied to the beliefs that are aligned with trends of health and wellness, sustainability, natural and organic. Non-GMO is nearly as popular as organic – even if it isn’t really understood. When a badge that removes you from the mainstream of food production is seen as an ideal, there’s either a lack of education about the benefits of the mainstream, or else the mainstream needs to move. The people themselves, they already are – they’re

feel about labeling the actual sugars that form the backbone of DNA, but they certainly won’t vote for anyone promising to put a tax on them. Meanwhile, A.C. Nielsen revealed recently that across North America, only a little more than half of consumers (56 percent) believe claims on food packaging – but let it be known that the ones they believe (or maybe the ones that they don’t?) they’ll gladly pay for. About 80 percent of respondents said they would be willing to pay more for food that was labeled healthier.

SUPPORT OR OPPOSE OF GOVERNMENT POLICIES Support

Oppose 60.91

39.09

A tax on sugared sodas

53.35

46.65

A ban on the sale of marijuana

44.40

55.60

A ban on the sale of food products made with transfat

40.95

59.05

A ban on the sale of raw, unpasteurized milk

36.23

63.77

Calorie limits for school lunches

30.89

69.11

Mandatory calorie labels on restaurant menus

19.56

80.44

Mandatory labels on foods containing DNA

17.72

82.28

Mandatory labels on foods produced with genetic engineering

16.07

83.93

A requirement that school lunches must contain two servings of fruits and vegetables

13.49

86.51

Mandatory country of origin labels for meat 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

SOURCE: Oklahoma State University Department of Agricultural Economics Food Demand Survey – January 16, 2015

University conducts a monthly survey on consumer attitudes toward food (the Food Demand Survey). January’s included a new question that revealed a surprising desire for mandatory food labeling in key areas of concern, like the country of origin for meat products (86.5 percent supported it), food containing GMOs (82 percent), and food containing DNA (80 percent). Meanwhile, only 39 percent supported a tax on sugared soda. See how important surveys are? They reveal our nation’s third-deepest fear: genetics. It’s not clear how consumers

There’s a disconnect here: the polls are reflective of a creeping distrust of our nation’s food and beverage industry, and that’s not good for anyone. If there’s a feeling that there’s something dirty about food sourcing that we just don’t trust, and it’s evolved into a conspiracy theory that puts the government and food manufacturers in cahoots in a plot to make us all fat, glutenallergic, and hungry at the same time, that means that the establishment is in trouble. We don’t believe in conspiracies here, for the most part, but we do believe in reading trends and trying to do the right thing,

4 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE

reverting to Paleo diets. They’re following the Food Babe. They’ve gone raw. So what do we do? Mark Bittman, a New York Times columnist, recently called for a revamping of the nation’s food policy to address “agriculture, nutritional health, and environmental health.” That’s a great start, to be sure; I think as a mantra, an overarching goal, it would hit it all. What’s interesting is that the people are already looking for that, and the companies that are thinking about it are thriving. They don’t even need to take out the DNA. They’ve already evolved.


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Publisher’s Toast By Barry Nathanson

Commercial Break: It’s Time for a Change

MAGAZINE www.bevnet.com/magazine Barry J. Nathanson PUBLISHER bnathanson@bevnet.com

Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com

Ray Latif MANAGING EDITOR rlatif@bevnet.com

Neil Martinez-Belkin STAFF WRITER nmartinezbelkin@bevnet.com

Jon Landis STAFF WRITER jlandis@bevnet.com

Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com

David Eisenberg STAFF WRITER deisenberg@bevnet.com

SALES John McKenna DIRECTOR OF SALES jmckenna@bevnet.com

Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com

John Fischer ACCOUNT SPECIALIST jfischer@bevnet.com

Jacqui Brugliera SALES & MARKETING ADMIN jbrugliera@bevnet.com

ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR Aaron Willette SENIOR DESIGNER

One of the pleasures of this time of the year is the march to the Super Bowl. It is truly an American event that has no precedent. Throughout the years, we’ve all been glued to our televisions, or, if lucky enough, to have been able to attend one of the games. There have been so many great moments that are now indelibly etched into the fabric of our society. As a Giants fan, the four Super Bowls we’ve won have been banner days in my life. How sweet they were. The playoffs build over the course of a few weeks to a crescendo with the game itself. The entire country stops. Whether the game is that significant or not, it’s the closest thing we have to the old Roman spectacles. Gladiators, in full regalia, capture the attention of the country, millions of households the world wide take it all in. Talk about a captive audience. As surely as the games will be contested, so too will the commercials that will accompany them. Hundreds of millions of dollars have been spent pursuing the audience that is pursuing the game. The heavyweights of our industry, Pepsi, Coke, AB Inbev, Coors/Miller, Boston Brewing, all make an investment that could feed an impoverished country handily. But I look at their attempts and say that they are missing the mark, particularly in the cola arena. Everyone on earth knows about Pepsi

Cola and Coca-Cola. Is it really necessary to position their importance in our culture? Is it going to impact someone’s decision to try it (if you’ve been living under a rock) or continue to imbibe these great drinks. The evidence over the last few years is that CSDs are on the decline. These very same companies have vast portfolios of beverages that could and should be more in tune with the healthy and natural direction we are headed. The Super Bowl, with its attendant attention, should be a great time to really introduce these brands to America. Use the commercial money to banner these fantastic products. Follow the trends and you’ll capture a whole new consumer and keep the dollars in your coffers. The same can be said for the beer companies. The resurgence of craft beers, again, a key trend, should have you acquire or enhance your portfolios in this key, and exploding segment of the marketplace. It’s great to see the creativity of your ads, but shouldn’t you also be promoting these no-longer-boutique brands? Use some of your ad time to help direct these trends to your company. My admiration and respect for the big companies knows no bounds, but you’re missing an opportunity. Take the lead. The consumer preference is shifting, and you should be at the forefront of this change.

6 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE

BEVNET.COM, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com

John Craven CEO & EDITORIAL DIRECTOR jcraven@bevnet.com

HEADQUARTERS 44 Pleasant St., Suite 110 Watertown, MA 02472 ph. 617-231-8800 f. 617-231-8890

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Bevscape

2015 EVENTS

Food & Beverage University (FBU) is an entry-level crash course to the CPG food and beverage industries. These single-day events provide early-stage entrepreneurs with the tools and insights they will need to tackle their first few years of business. Attendees learn first-hand from industry experts while networking with speakers and fellow entrepreneurs.

The latest news on the brands you sell

BEVERAGE ENTREPRENEUR & INNOVATION CONFERENCE

BevNET Live is the premiere educational networking conference for beverage professionals. Held twice a year, BevNET Live events each attract over 500 attendees representing more than 150 beverage brands. In addition to the educational programming, BevNET LIVE features networking options including a table top expo, the New Beverage Showdown, sampling opportunities, cocktail receptions and more. BevNET Live NYC BevNET Live Summer 2014 June 2-3 (Tue-Wed) Metropolitan West W. 46th Street in New York City, NY.

FBU Austin: February 10 BevNET FBU Austin is fast approaching and will take place in Brazos Hall at 204 East 4th Street Austin, TX on Tuesday, Feb. 10. FBU Chicago: April 30 2015 marks the first return to Chicago for FBU since we hosted our Beverage School event in 2013. More details including speakers, program and venue info are forthcoming.

BevNET Live Santa Monica: BevNET Live Winter 2015 December 2-3 (Mon-Tue). Loews Santa Monica Beach Hotel

Brewbound Session provides an excellent opportunity to learn from and network with leaders in the craft beer industry. Learn about marketing, investment, and distribution strategies, as well as hear case studies of successful brands in a highly collaborative atmosphere. Attendees will also have numerous opportunities to engage fellow attendees, speakers and sponsors during structured networking breaks. Brewbound Session Chicago: June 11 (Thurs.) Details will be announced shortly.

FBU Boston: September 30 For food & beverage entrepreneurs in the Northeast, we will host FBU in Boston again in 2015 on Wednesday, Sept. 30. We’ll post more information on the event as soon as it’s finalized. FBU LA: November 5 Following the success of FBU LA this past September, we will return to the Skirball Cultural Center in Los Angeles yet again on Thursday, Nov. 5. Specific program information will be announced later in the year.

Brew Talks are free-to-attend, after-work networking events for craft beer professionals. Typically hosted at breweries, Brew Talks feature panel discussions and presentations that cover local market dynamics and larger trends in the industry. Brewbound will host 8 Brew Talks events throughout the United States in 2015. Sponsorship opportunities are available.

Brew Talks Boston: Feb. 24, 2015 After hosting 20 Brew Talks events, we are bringing it back to where it all started, Boston. The series has evolved significantly since the very first Brew Talks in Boston two years ago. This time it returns to the Harpoon Brewery.

Brewbound Session San Diego: December 3 (Thurs.) Paradise Point Resort & Spa in San Diego 8 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE

Brew Talks San Diego: March 10, 2015 Brew Talks will once again take place in one of America’s foremost craft beer cities, San Diego, on March 10, 2015.

Six more Brew Talks events are being planned through 2015, we will announce info as soon as we can!


Organic. Low Calorie. Gluten-Free. Delicious.

FINANCE

Speculation around WhiteWave, Coke, PepsiCo, AB-InBev, You Name It Longstanding chatter regarding the benefits of a potential merger between CocaCola and WhiteWave Foods dates back to 2012, but the conversation has resurfaced with a recent Wells Fargo Securities report highlighting the opportunities of a partnership between the two companies.

Wells Fargo Securities analyst Bonnie Herzog, who authored the report, pointed to WhiteWave’s line of plant-based beverages (PBB) as a “unique growth opportunity” for both companies, adding that “[WhiteWave] has the product and [Coke] has route to market.” Powered by its Silk brand, WhiteWave markets a range of dairy-alternative beverages, including soy milk, coconut milk and almond milk, the latter of which is the number one product line in the burgeoning category. Herzog believes that Coke would benefit by acquiring or entering into a distribution partnership with WhiteWave, allowing the company to tap into the quickly growing PBB market, which has thrived amid declining soda sales. WhiteWave, as Herzog put it, would “[gain] access to a world class global distribution network to accelerate its global growth trajectory.” WhiteWave’s Horizon Organic milk brand could be another enticing line for Coke, as it makes its entry in the dairy market. According to Herzog, Horizon Organic could complement the recently launched FairLife, the Coke-backed, protein-packed premium milk brand, which is set to launch in early 2015. If not Coke, Herzog believes that PepsiCo or Mexican dairy giants Grupo Lala could also be strong partners for

WhiteWave as it looks to expand globally. PepsiCo has been vocal regarding its interest in protein and dairy, and Grupo Lala, with $3.4 billion in annual sales, seeks to expand its distribution in Latin America. WhiteWave Foods has thrived since it’s spin-off from Dean Foods in May, 2013. Earlier this year, the company acquired Earthbound Farms, the nation’s largest grower of organic produce, in a deal worth approximately $600 million. Last month, WhiteWave announced its third quarter results, reporting a 34 percent increase in revenue as compared to the same period in 2013. Meanwhile, there was plenty of other speculation going around near New Year’s Eve. The Wall Street Journal reported that Brazilian investment firm 3G Capital may be closing in on its next power move. According to The Journal’s sources, investors have pledged approximately $5 billion for a new 3G fund in the last several weeks. Sources named Campbell Soup Co. and even a stake in PepsiCo as potential targets for the Brazilian billionaires who purchased the H.J. Heinz Company in 2013 for $23 billion. And while Herzog was exploring addons for Coke, Coke was actually slimming down, cutting at least 1,000 to 2,000 jobs worldwide. The cuts come as part of a $3 billion cost-cutting plan that the company announced in October, a response to widespread declining soda sales. Over 10 percent of Coke’s corporate staff, in its Atlanta headquarters and global regional offices are expected to be let go, while employees of Coke’s bottling and distribution end will keep their jobs. But jobs weren’t the only thing that Coke’s eliminating at its home base. According to Bloomberg, the company has also disconnected office voice mail in efforts “to simplify the way we work and increase productivity,” according to a November memo from Coke’s Chief Information Officer Ed Steinike. The elimination of voice mail will apparently save the company only $100,000, and had more to do with adapting to the times than trimming costs.

Less

Means More. Cocktails are getting skinnier and more delicious. Women are looking for low calories, fabulous taste, and no guilt. Bare Organic Mixers deliver it all. Bare Organic Mixers in the beverage section mean more sales for your stores. Your female customers want it all, so stock and sell Bare. They’ll be back.

Ask a Kretek sales rep or your beverage distributor about Bare Organic Mixer promotion programs for 2015

It’s better bare. www.baremixers.com 1.800.358.8100

2014 independent on-premise consumption survey

BEVNET MAGAZINE JANUARY-FEBRUARY 2015

9


Bevscape BEVNET BEST OF 2014 Product of the Year: Harmless Harvest The thing about Harmless Harvest is that the brand proposition has served as a template for other brands, even as it has continued to execute behind its high-quality products. The company continues to feel the lift from its group of true believers – but the overall influence they have had in proving out the viability of high pressure processing has had a massive echo effect, helping carry the industry forward, while it has also shown many companies that building a brand in Whole Foods and complementary incubation channels can be a success unto itself. On the quality front, Harmless Harvest has managed to add a premium layer to a product that had already established itself at a premium price. The taste, branding, and mission have created a viable brand out of something that initially surfaced as an experimental exercise in idealism. With new offshoots in tea and chocolate, innovation continues to roll out of the company, but it’s actually a focus on the coreAdbrand that- has raised the bar for 1the12/10/14 industry9:26 from - 12-08-14 Beverage Industry HR.pdf AM a product and purpose point of view.

The Effervescence they want

ChaiElixir refreshes your RTD Tea category

C

Person of the Year: Rodney Sacks, CEO, Monster Beverage Rodney Sacks pulled off three major triumphs this year to earn BevNET’s Person of the Year for 2014. First, Monster’s deal with the Coca-Cola Co. has broadened the company’s reach as a global brand while also opportunistically aligning it with an established partner who can simplify and amplify its route to market. The deal has, of course, also rewarded shareholders within the Monster family. Second, in terms of responsiveness, over the past two years, as regulatory pressure has come into the category, Monster has increased its transparency regarding ingredients and worked toward making adjustments that satisfy political inquiries without negatively impacting the brand. The Coke deal further established Monster as a company whose reputation cannot be questioned by associating it with this all-American brand. Since facing up to the Senate last summer, Monster’s legitimacy has only grown, while negative publicity has receded and the company’s strong execution and appeal has allowed it to fly above the din. Third, the company’s recent portfolio realignment has made it much more clearly into a beverage supplier that engages a variety of parts of the cooler, making consumer, distributor, and retailer understanding a quicker and more rational process. Under Rodney’s leadership, the company has made the transition from entrepreneurial business to mature, global brand – no mean trick for any company, particularly one that has faced intense external competition, not to mention public scrutiny from the very start.

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Best Functional Beverage: Tumeric ALIVE

Y

Leading with its proprietary source of Hawaiian turmeric, this company’s line of blended elixirs has caught the eye of many as a highly differentiated brand among an evolving (and increasingly crowded) functional beverage set.

CM

MY

CY

CMY

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Move aside the coconut waters, the HPP juices, the kombuchas and refresh your RTD beverage set with ChaiElixir’s new crisp, all natural effervescent tea based beverage line with 3 delicious exotic flavors enhanced with fruit infusions and spices from around the world. Good for every meal, every age, every season, ChaiElixir is supported by a national PR, social media, advertising, and in store demo campaign. ChaiElixir will refresh your RTD category sales. Order your full line of ChaiElixir today.

Refreshing Effervescence

Made in America | Veteran Owned | 646-450-5055 | chaielixir.com

10 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE


Organic. Low Calorie. Gluten-Free. Delicious.

Best Energy Drink or Shot: Muscle Monster

brand – and it’s working. Between the Cola, Lemon, Orange and Ginger flavors, Q Drinks, which consistently innovate with new flavor and packaging options, has brought consumers to the mixer aisle for its soda, while establishing itself as the anchor for that section of the store.

Less

Best Tea-Based: Owl’s Brew

As the energy category gets more mature, and the product set hardens, the fight is now a race to broaden to new parts of the store. Monster Muscle is on-trend, tasty, and takes advantage of the improvement in protein mixing technology to move the brand into a new part of the cooler. It takes a lot to move the needle in the energy space, but Monster Muscle has added dayparts to the brand while broadening its consumer appeal.

Best Coffee or Coffee-Based: Chameleon RTD When Chameleon, one of the original players in packaged cold-brew coffee, decided to formulate a ready-to-drink product, the company might have had a winner simply by diluting its revered coffee concentrate with water and bottling the liquid. Instead, Chameleon updated its coffee roast and brewing process in order to emphasize flavor – in the company’s words – “first and foremost.” The result is a line that maintains what we love about the company’s concentrates: a bold, but smooth, coffee taste profile.

Best Carbonated Beverage: Q Drinks Somewhere along the line, Q Drinks made the decision to be more that a mixer

When considering the vast number of offerings in the tea category, it’s clear that variety, in both flavor and packaging, is not an issue. True innovation, on the other hand, is much more difficult to come by. In marketing a line of tea-based cocktail mixers, however, Owl’s Brew has identified white space in the segment by utilizing tea not as the final product, but as an ingredient that sets the stage for blended drinks. The formulation of the products is topnotch – the brand’s apothecary-style black glass bottle package is just as impressive.

Means More. Cocktails are getting skinnier and more delicious. Women are looking for low calories, fabulous taste, and no guilt. Bare Organic Mixers deliver it all. Bare Organic Mixers in the beverage section mean more sales for your stores. Your female customers want it all, so stock and sell Bare. They’ll be back.

Best Juice: WTRMLN WTR In an overflowing sea of cold-pressed juice brands, many promoting esoteric blends and functions, WTRMLN WTR has separated itself from the pack with a juice beverage that is made with just three ingredients: watermelon flesh, watermelon rind and lemon. It’s simple and easy to understand, a critical point of differentiation within a category that continues to battle for mainstream acceptance.

Ask a Kretek sales rep or your beverage distributor about Bare Organic Mixer promotion programs for 2015

It’s better bare. www.baremixers.com 1.800.358.8100

Best Smoothie or Meal Replacement: Tio Gazpacho The bottled gazpacho brand is appealing to the senses in both flavor – the high pressure processed tomato-based blends are delicious and fresh-tasting – and design – the label and clear bottle are polished and approachable. Promoted with the tagline “no bowl required,” Tio Gazpacho is well-positioned as a meal

2014 independent on-premise consumption survey

BEVNET MAGAZINE JANUARY-FEBRUARY 2015

11


Bevscape replacement for consumers looking for an on-the-go and highly nutritious offering.

Best Product Revamp: Hint Fizz Hint’s decision to take its carbonated line out of glass and into plastic was a timely decision. Amid a boom in consumption of sparkling water products, it’s now positioned to take advantage of growing demand for such zero-calorie drinks. Combined with its new “unsoda” positioning, it gives the brand far greater opportunity for growth in grocery and convenience channels.

Best Mix, Concentrate or Powder: Pok Pok Som Drinking Vinegar Drinking vinegar is certainly a category on the bleeding edge, with products gently nudging their way into natural and specialty retailers amid an uptick in consumer education and awareness for the drink. Packaged in clear, apothecary-style bottles, this concentrate is marketed as a digestif and bar mixer. While drinking vinegar may still be years away from becoming a mainstream offering, Pok Pok Som has positioned itself to be well ahead of the curve.

Best Enhanced Water: Koa For a product that does not label, market or promote itself as “water,” one might ask why BevNET has chosen Koa as its Best Enhanced Water of 2014. The answer is simple: for us, Koa, a clear-colored, plantbased beverage made from a blend of nine fruit and vegetable juices, is supremely fit for an enhanced water category that in recent years has lacked true and definable innovation. Using a proprietary production process, Koa retains the liquid, vitamins and nutrients from its raw ingredients, leaving out color, sugar and calories. While marketed as a juicebased product, the brand is often placed on the same shelf as nutrition-rich waters and offers a take so unique and different, we’re compelled to look... and drink.

Best Packaging Design: WTRMLN WTR Packaged in a 12 oz. slim PET bottle, WTRMLN WTR’s redand green-colored label offers consumers an appealing and palate-whetting design that, for us, screams “summertime refreshment” and makes the product quickly and easily identifiable as watermelon juice.

Best Packaging Innovation: Coconut Cartel ® Changing the World of Vitamins

Organic B-Complex

Certified Organic & All Natural

Organic Guava, Lemon and Holy Basil extracts

2014 is a first for BevNET in that we’re awarding a beverage in which the liquid never leaves its original package. Coconut Cartel is simply a Malayan Dwarf coconut that aside from laser etching of the company’s logo, is unadulterated in the most literal sense. By maintaining the coconut water in its original shell, consumers are privy to a smooth and full-bodied flavor and unique drinking experience that feels more appealing any other package available.

Best Marketing Campaign: Share a Coke Earlier this year, Coca-Cola removed its logo from labels of select 20 oz. bottles of Coke, Diet Coke and Coke Zero. In place of the logo, Coke added first names and monikers (written in the wellknown Coke font) that are popular among millennials and young people (i.e. Jeff, Sarah, “Bestie”). The cola giant encouraged buyers and recipients of the drinks to post images of the beverages on social media using the hashtag #ShareaCoke. The program, which delivered a much-needed spike in sales and expanded volume share for Coca-Cola, will be reintroduced and expanded in 2015; by any estimation, it’s a smart move.

Best Non-Carbonated Beverage: Bai 5 Bai5’s taste has typically popped better than any five-calorie product we’ve encountered. The push into tea and lemonade in its Tanzania www.orgenfamily.com | info@orgenetics.com | 714-990-0900

12 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE


Organic. Low Calorie. Gluten-Free. Delicious.

Lemonade has given it more range as well as a mainstream horse to augment the slightly off-beat formulations in the 10-flavor line.

Best Kids’ Beverage: Vital Kids While cold-pressed juice is a booming category, few brands have ventured into the realm of kids’ beverages. However, Vital Juice’s extension, Vital Kids, marries a well-

executed formulation with catchy names and graphics to create something that takes advantage of one of few remaining opportunities for white space in the cold-pressed juice category. Launched in 10 oz. bottles, Vital Juice plans to segue the line into 6 oz. sizes at $2.99, a manageable price point for parents who might just end up drinking a few bottles themselves.

INCUBATOR As one incubator shrinks, another is, well, incubating. PepsiCo’s Naked Emerging Brands division has undergone a major reorganization, one that resulted in the near-elimination of the sales force at the erstwhile innovation shop. Chris Lansing, the VP and General Manager of Naked Emerging Brands, retains oversight of the division, and a slightly broader title within the overarching North American Premium Nutrition group as well, according to her LinkedIn profile. In that role she will be able to draw on the company’s beverage and food categories as part of product development and marketing strategies. Ms. Lansing could not be reached for comment. With regard to the Naked Emerging Brands group itself, the unit will now be much more heavily weighted toward marketing its brands, while its sales will be mostly handled through PepsiCo’s Chicago offices, which are closely associated with Tropicana, Quaker, and the Pepsi Warehouse Sales (PWC) division. Naked does retain its own chilled DSD system, which is being used to distribute its own products and products like Kevita; of the more than 20 members of the group’s sales team, only some brandassociated employees remain, but those who were working as part of the broader unit have either left the company or been reassigned. Meanwhile, hospitality giant Marriott International has announced plans to become involved in the growing food and beverage startup space with the launch of CANVAS, a new food and beverage incubator. CANVAS will give entrepreneurs, chefs, bartenders and artisan food producers the opportunity to pitch food and drink concepts specific to various Marriott hotels, according to a statement from the company. The chosen winners, selected by local committees made up of restaurant owners, hotel owners and industry experts, will see their ideas come to fruition, backed by Marriott funding. After six months of operations, Marriott International Launches CANVAS, A Global Concept Lab for Food and Beverage Ideas each concept will be reviewed based on (PRNewsFoto/Marriott International, Inc.) its success and return on investment. “We believe the key ingredient of CANVAS is to marry the best ideas of local entrepreneurs with Marriott’s resources, space and capital that will transform ambition into action right inside out hotels,” Wolfgang Lindlbauer, Chief Discipline Leader of Marriott’s Global Operations, said in the statement.

Less

Means More. Cocktails are getting skinnier and more delicious. Women are looking for low calories, fabulous taste, and no guilt. Bare Organic Mixers deliver it all. Bare Organic Mixers in the beverage section mean more sales for your stores. Your female customers want it all, so stock and sell Bare. They’ll be back.

Ask a Kretek sales rep or your beverage distributor about Bare Organic Mixer promotion programs for 2015

It’s better bare. www.baremixers.com 1.800.358.8100

2014 independent on-premise consumption survey

BEVNET MAGAZINE JANUARY-FEBRUARY 2015

13


New Products The newest options for cooler and shelf

CSD Grown-up Soda (GuS) has added a Dry Blackberry variety to its line of lightly sweetened sodas. The all-natural beverage is made with the juice of ripe blackberries and contains no additional filler juices. It is sweetened with cane sugar and has 95 calories per 12 oz. bottle. The new flavor is sold in the Northeast and California at specialty and health food grocery stores, gourmet eateries, cafes and upscale restaurants. A single bottle retails for $2 and a 4-pack has a suggested retail price of $6.99. For more information, please call GuS at (212) 355-7454.

Energy Shots Living Essentials, LLC has added a new Strawberry Watermelon flavored variety to its line of Extra Strength 5-hour Energy shots. The product comes in a 1.93 oz. shot and has a suggested retail price of $3.29. 5-hour Energy shots are distributed nationally and sold at convenience, food, drug, and mass retailers. For more information, please call Living Essentials at (248) 536-1965.

Coconut Water Vita Coco has launched a 1 L package for its Pineapple variety, the brand’s best-selling flavor. The liter-sized Tetra Pak contains a blend of Vita Coco’s “never from concentrate” coconut water and fresh fruit puree. The product is available at retailers nationwide and has a suggested retail price of $4.99. For more information, please call Vita Coco at (212) 206-0763.

Functional Beverages KeVita has introduced KeVita Cleansing Probiotic Tonics, the company’s third line of probiotic beverages. The drinks are formulated with apple

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cider vinegar and KeVita’s proprietary blend of four probiotic strains. The line comes in four varieties: Kale Lemon, Red Beet, Turmeric Ginger and Cinnamon. The products are USDA Organic, gluten-free, non-GMO Project Verified and vegan. Packaged in 15.2 oz. glass bottles, the beverages retail for $2.99-$3.49 and are sold in over 300 Whole Foods Market locations. For more information, please call KeVita at (888) 310-6106. Bump Water has added two new varieties – Pomegranate Mixed Berry and Strawberry Lemonade – to its line of pre-natal waters, which are designed for trying-to-conceive, pregnant and nursing consumers. Like all Bump products, the beverages contain 100 percent of the daily recommended doses of folic acid, Vitamin A, Vitamin B6, Vitamin B12, Vitamin D, Vitamin E, Niacin, Biotin, Zinc and Magnesium. Bump Water is available in both still and sparkling versions and retails for $28.99 for a 12-pack of 16 oz. bottles. For more information, please call Bump Water at (855) 900-2867. Tigernut Horchata is a new line of high pressure processed beverages that are made with tigernuts, a small root vegetable that is rich in vitamins and nutrients. Tigernuts are also a high source of resistant starch, a fiber compound that stimulates the growth of good bacteria in the digestive system, according to the manufacturer. The line comes in seven varieties, all of which are gluten-, dairy-, and nut-free. The drinks are sold at select retailers in New York City, including Whole Foods and Dean & Deluca and retail for $6.99 per 12 oz. bottle. For more information, please call Organic Gemini at (347) 662-2900.

Mixers FreshBev Craft Juicery has added two new varieties to its line of bar mixers. Like all RIPE Bar Juices, the new Cranberry Cocktail and Cosmopolitan products are cold-pressed, high pressure processed and unpasteurized. Both mixers are available at retailers in the Northeast, North Atlantic and Florida. Cranberry Cocktail is also available at 266 Safeway stores in California along with RIPE Margarita and San Marzano Bloody Mary products. Packaged in custom-molded 1 L PET bottles, RIPE Bar Juice has a suggested retail price of $9.99- $11.99. For more information, please call FreshBev at (475) 227-3284.


Cider Wyder’s Hard Cider has launched its Wyder’s Reposado Pear, a cider made by infusing Wyder’s Pear cider with subtle oak laden tequila notes, in bottles. This cider is 6.9 percent ABV and has a suggested retail price of $10.99 for a 6-pack. The beverage is sold nationally. For more information, please call Wyder’s at (802) 388-0700.

Wine Heron Hill Winery has released its Single Vineyard Series, a collection of five unique, dry Rieslings from the 2013 vintage, each made with grapes harvested from select sites across the Finger Lakes. In addition to Riesling from Ingle Vineyard on Canandaigua Lake and Heron Hill’s Estate Vineyard on Keuka Lake, the series also includes a Riesling from Morris Vineyard on Seneca Lake, Patrician Verona Vineyard on Cayuga Lake, and Hobbit Hollow Farm on Skaneateles Lake. The labels feature a hand graphic that represents the Finger Lakes and is a nod to the growers’ connection to the land. Each bottle has a suggested retail price of $19.99 and the

wine is available at select retailers where Heron Hill wine is sold. For more information, please call the winery at (607) 868-4241. CBS Consumer Products has launched Klingon Bloodwine, a wine that is the namesake beverage of the infamous humanoid warrior race from TV’s and cinema’s Star Trek. The 2012 vintage is a medium-bodied red blend of Malbec, Syrah and Petit Verdot from the Paso Robles AVA in California. Star Trek fans may recognize parts of the label, including a symbol comprised of the bat’leth or “sword of honor,” a traditional Klingon weapon. The wine is 13 percent ABV and sold at select retailers across the U.S. for a suggested retail price of $19.99. For more information, please call CBS Consumer Products at (212) 975-0023. Teavine is a sparkling blend of organic green tea, organic honey and white wine. It contains no artificial colors, additives or preservatives. The product is distributed in several states in the Mid-Atlantic and South and has a suggested retail price of $11.99. For more information, please call the company at (800) 557-TEAVINE.

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New Products Vodka Square One Organic Spirits has launched a bergamot-infused vodka. Square One Bergamot is made with organic bergamot citrus, essential oils of pressed organic mandarin, navel and tangerine oranges and the essences of organic ginger, coriander and juniper botanicals. Square One Bergamot is available in 750 mL and 50 mL sizes of the brand’s distinctive square-edged glass bottles. The spirit will be available across the U.S. beginning in February with the 750 mL package having a suggested retail price of $35. For more information, please call Square One at (415) 612-4151. Equality Vodka is a new ultra-premium vodka launched in recognition and support of the lesbian, gay, bisexual and transgender (LGBT) community. For every bottle purchased, the company will make a donation to a nonprofit organization recognized for advancing the equality movement for the LGBT community. The vodka is packaged in a custom designed, oval shaped 750 mL bottle with an aquamarine translucent finish. Bottled and distilled in New York, Equality Vodka is 80 proof and has a suggested retail price of $29.99. The spirit is currently available in Texas. For more information, please call Equality at (210) 816-3557. Deep Eddy Vodka has introduced a new lemoninfused variety. Deep Eddy Lemon Vodka is made with quality, all-natural flavors including real lemon juice and Texas aquifer water and contains no artificial flavors or high-fructose corn syrup. Like all Deep Eddy Vodka spirits, the product is gluten-free and is handcrafted in small batches in the company’s distillery located just outside of Austin, Texas. The vodka is available in five package sizes: 50 mL, 375 mL, 750 mL, 1 L and 1.75 L. Prices vary by retailer. For more information, please call Deep Eddy at (512) 579-0212.

Whiskey Syndicate 58/6 is a new expression launched under the Syndicate Whisky banner. The spirit, a North American exclusive, contains 18 single malt whiskies and four single grain whiskies, and has small quantities of the original 1958 Syndicate blend. The liquid is matured for up to two years in four-year-old Oloroso Sherry casks that are imported from the Spanish region of Andalucia. Syndicate 58/6 will be limited to production

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of 600-1,000 cases per year. The product is sold in New York and Chicago and retails for $150 for a 750 mL bottle. For more information, please call Syndicate at (678) 725-1594. Glenfiddich The Original is a unique expression inspired by the brand’s 1963 Straight Malt. The reproduction of the original recipe is filled in the iconic Glenfiddich triangular-shaped bottle and presented in a classic black box embossed with gold. The spirit is 40 percent ABV and available in select markets nationwide for a suggested retail price of $99.99 for a 750 mL bottle. For more information, please call the Susan Magrino Agency at (212) 957-3005. Lost Prophet Whiskey is the fourth release from Diageo’s Orphan Barrel Whiskey Distilling Company. The whiskey was distilled in 1991 in Frankfort, Ky., at what was then the George T. Stagg Distillery. It has a mash bill of 75-78 percent corn, 7-10 percent barley and 15 percent rye. The spirit is 90.1 proof and features notes of honey, dried fruit, apricot and clove on the nose, with tastes of spice cake, vanilla and leather and a sweet, smoky finish, according to Diageo. A 750 mL bottle has a suggested retail price of $120. For more information, please call Diageo at (866) 915-0116. Crown Royal has launched Crown Royal Single Barrel Whisky. The offering’s distinct flavor profile stems from the brand’s Coffey Rye still, the only known still of its kind in North America. The whisky exudes flavorful creamy and fruity notes of banana, combined with rich oak undertones, according to the distiller. The spirit is initially available to Texas retailers who have the option to purchase an entire barrel. Each bottle produced from the barrel liquid will feature a personalized medallion denoting the retail location to commemorate the purchase. The whisky is 103 proof and has a suggested retail price of $55 for a 750 mL bottle. For more information, please call Diageo at (646) 223-2016.

Rum Bacardi’s Facundo Rum Collection is a range of limited-edition, aged sipping rums. A tribute to Bacardi founder Don Facundo Bacardi Masso, the line is comprised of four rare blends of the finest aged sipping rums sourced from the Bacardi family’s private rum reserves. The collection is released once a year under the guidance of the Bacardi


Master Blender Manny Oliver and includes: Neo, a white rum made with liquid aged for up to eight years, and then carbon-filtered to remove color; Eximo, which is aged for more than 10 years; Exquisito, a rum made with 7-23 year-old rums and finished in Sherry casks; and Paraiso, which is matured for up to 23 years and finished in Cognac casks. The four products are packaged in 750 mL bottles and have a suggested retail price of $45-$250, depending on variety. The 2014 release will be distributed in limited quantities to select on- and off-premise accounts in Miami, New York, Los Angeles and San Francisco. For more information, please call Bacardi at (305) 573-8511.

Tequila Dulce Vida Organic Tequila has launched a limited-edition expression to commemorate the company’s fifth anniversary. Dulce Vida Extra Añejo tequila made with 100 percent blue agave sustainably sourced from the Los Altos Highlands of Jalisco, and distilled and aged in San Ignacio Cerro Gordo, Mexico. The liquid was rested for five years in single barrels of American oak from a respected Napa Valley winery. The barrels previously contained award-winning vintages of Merlot and Cabernet wines to create a tequila with a distinct dark amber-saffron color and sophisticated flavor profile, according to the distiller. Drawing upon the spirit’s cultural roots, each Dulce Vida tequila varietal is marked with a unique icon; the Extra Añejo bottle features a rain symbol in honor of Tlaloc, Aztec god of rain and fertility. The tequila is available nationwide and has a suggested retail price of $169 per 750 mL bottle. For more information, please call Dulce Vida at (512) 697-4000.

Gin Koval Distillery has released a new organic and small batch Dry Gin. To a base of Koval’s awardwinning white whiskey, the distillery adds flavors from grains of paradise, rose hip, juniper, angelica root, and coriander. At 47 percent ABV, the gin offers a higher alcohol content than others found on the market. Koval created a new label design for the product, one that was created with gold foil, embossing, laser cutting, and diecutting, as a way to reflect the artistry and craftsmanship of the spirit. The gin retails for $34.99 and is distributed in approximately 25 states. For more information, please call Koval at (312) 878-7988.

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Channel Check

SPOTLIGHT CATEGORY

Still Water SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14

What’s hot & what’s not in stores now

Looking for a reason why powerhouse NY distributor Big Geyser might have kicked Glaceau brands to the curb? While we’ve never liked the propensity to roll Vitaminwater in with the rest of the still water numbers, this is a pretty good indicator of why that happened -- it’s dropped like a stone in recent years. And while Smartwater is still on a big growth curve, so is the entire category. For an operator like Big Geyser, there are plenty of premium waters who could fill up the trucks -- particularly for New York’s sophisticated consumers.

Brand

Dollar Sales

Change vs. year earlier

Private Label

$1,981,164,032

6.61%

Dasani

$981,726,272

4.42%

Aquafina

$923,127,616

5.89%

Nestle Pure Life

$909,600,384

0.48%

Glaceau Smart Water

$644,691,200

16.62%

Poland Spring

$527,160,384

2.05%

Glaceau Vitamin Water

$509,185,152

-10.73%

Deer Park

$419,603,744

3.59%

Ozarka

$340,738,304

8.15%

Fiji

$255,266,768

5.72%

Ice Mountain

$238,920,944

1.63%

Arrowhead

$234,418,592

3.37%

Zephyrhills

$228,474,336

8.42%

Glaceau Vitamin Water Zero

$195,188,336

-11.16%

Propel Zero

$171,224,704

-4.37%

Sobe Life Water

$134,647,520

-32.24%

Niagara

$131,280,712

31.66%

Crystal Geyser

$118,028,488

-3.13%

Capri Sun Roarin Waters

$105,158,464

9.06%

$93,851,160

-6.48%

Evian

TOPLINE CATEGORY VOLUME BEER

$31,691,110,224

3.7%

BOTTLED JUICES

$6,868,530,688

-0.52%

BOTTLED WATER

$12,311,481,344

5.30%

ENERGY DRINKS

$10,527,501,312

4.82%

DRINK MIXES

$909,353,792

-3.52%

TEA/COFFEE

$4,550,527,488

7.01%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14

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ENERGY DRINKS Brand Red Bull

HOT! Monster Zero Ultra Dollar Sales $3,708,034,560

Change vs. year earlier

SPORTS DRINKS

HOT! Gatorade Fierce

Brand

Dollar Sales

6.99%

Gatorade Perform

$3,167,322,113

Change vs. year earlier 1.10%

Monster Energy

$1,334,709,632

9.77%

Powerade ION4

$774,122,880

-12.05%

Monster Energy Zero Ultra

$352,698,656

25.44%

Gatorade Frost

$447,414,816

16.18%

NOS

$348,209,120

23.28%

Gatorade G2 Perform

Java Monster

$313,437,120

9.93%

Gatorade

$215,112,880

42.91%

Monster Rehab

$311,489,344

-11.42%

Powerade

$200,615,120

88.00%

Rockstar

$302,626,944

3.71%

Powerade Zero ION4

$191,782,288

-1.77%

Monster Energy Lo Carb

$294,539,232

-7.56%

Gatorade Fierce

$174,615,152

694.33%

Monster Mega Energy

$243,208,352

2.59%

Gatorade G2

$42,777,804

-3.90%

Monster Energy Absolute Zero

$177,656,144

-18.83%

Gatorade X Factor

$27,875,670

7.55%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14

NOT! Monster Absolute Zero

ICED TEA

HOT! Lipton Pure Leaf

Brand

Dollar Sales

AriZona

$664,496,128

Change vs. year earlier 0.38%

Lipton Pure Leaf

$414,040,768

42.70%

$392,732,640

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14

NOT! Gatorade G2 Perform

SPARKLING WATER Brand

HOT! Schweppes Dollar Sales

Sparkling Ice

-19.21%

Change vs. year earlier

$366,394,624

27.33%

Private Label

$281,664,128

8.90%

Perrier

$175,441,984

12.91%

15.52%

San Pellegrino

$103,755,448

9.64%

$214,163,840

-6.36%

La Croix

$93,364,704

27.97%

Snapple

$208,279,248

-0.75%

Glaceau Fruit Water

$44,260,756

10.36%

Lipton Diet

$199,882,528

-10.06%

Topo Chico

$37,684,072

17.99%

Diet Snapple

$181,381,424

-5.26%

Schweppes

$29,782,736

107.46%

Gold Peak

$167,847,472

23.63%

Poland Spring

$27,833,090

7.28%

Peace Tea

$71,896,952

-11.73%

Arrowhead

$24,053,176

11.98%

Lipton Brisk

$347,537,312

1.91%

Lipton

$295,528,576

AriZona Arnold Palmer

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14

NOT! Peace Tea

RFG. SMOOTHIES

HOT! Florida’s Natural

NOT! Poland Spring

DOMESTIC BEER

HOT! Michelob Ultra Light

Brand

Dollar Sales

Naked

$448,984,320

11.64%

Bolthouse Farms

$186,580,144

22.38%

$71,567,864

0.59%

Odwalla Superfood

$29,526,468

-29.65%

Miller Lite

$1,933,649,713

1.4%

Odwalla

$20,948,300

-23.91%

Natural Light

$1,109,437,284

-5.4%

Odwalla C Monster

$12,096,240

-18.03%

Michelob Ultra Light

$896,422,082

12.0%

Busch Light

$833,304,688

0.9%

Busch

$649,698,861

-2.5%

Naked Protein Zone

Change vs. year earlier

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14

Brand

Dollar Sales

Change vs. year earlier

Bud Light

$6,078,239,383

1.1%

Coors Light

$2,366,880,406

-1.9%

$2,118,824,380

-1.7%

Budweiser

Bolthouse Farms C Boost

$11,182,646

-4.99%

Naked Superfood

$11,165,600

-21.94%

Florida’s Natural

$4,516,664

357.50%

Keystone Light

$468,779,250

-5.3%

Suja Essential

$4,274,216

N/A

Miller High Life

$463,438,503

-3.0%

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14

NOT! Odwalla C Monster

SOURCE: Symphony/IRI Total food/drug/c-store/mass. 52 Weeks through 11/30/14

NOT! Natural Light

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Gerry’s Insights

A Dozen for ‘15

By Gerry Khermouch

Hey, I love the beverage business because it’s never static, and the new year seems to be bringing an uncommonly rich array of intriguing storylines to follow. Here are a dozen to ponder: Will Sparkling Ice continue its grand adventure? It’s been an extraordinary story so far: a venerable, overlooked regional brand, Sparkling Ice, explodes into broad popularity almost as a hail Mary pass after its owner, Talking Rain, spends millions in failed attempts to turn the more elaborately engineered products into national brands. In the process, the brand throws a lifeline to independent DSD wholesalers who need a high-volume winner after seeing their major energy and coconut water brands migrate to the major systems. How much running room does the brand have? Can it continue to work the magic that has dazzled consumers into overlooking the fact that Ice is really not all that different from the diet sodas they think they’re abandoning? Brilliant in conception, will the Coke/Monster deal pan out in execution? In theory it’s a brilliant transaction: Coke takes a minority stake in the decade’s hottest beverage brand and undertakes a massive brand swap that sends all its energy brands to Monster while Monster cedes its non-energy brands to Coke. Each partner focuses on what it does best even as Coke advances its new strategy of taking a hands-off stance with partners like Monster, Keurig and Fair Oak Farms. Will the partners overcome the substantial execution risk to make it work as the brand segues from hundreds of Bud wholesalers to a Coca-Cola Refreshments unit that’s so lumbering that KO is on the way to refranchising it back to independent operators? Will Body Armor put a dent in Gatorade’s sports drink hegemony? For years sports drinks has been a third-rail category that few ventured into, thanks to Gatorade’s years of brilliant brand building, and ongoing price skirmishing with Powerade. Lately, we’ve seen a flock, some combining hydration with other features like energy or protein. The most ambitious has been Body Armor, now in the hands mainly of the relentless Vitaminwater cocreator Mike Repole. If progress has been modest so far, Repole has the resources to

doggedly work the brand until it breaks out. Truthfully, are you ready to write him off? Can Bai-5 become another Vitaminwater? It’s been a sweepstakes running 8 years now: fill the void in a market created when Coca-Cola took out Vitaminwater, now in steep decline. Bai-5 seems to be edging closer to grabbing that spot thanks to good flavor, low calories, a natural sweetener, accessible price and the vague health association of its coffee fruit. Bonus: Its distributor, Dr Pepper Snapple Group, finally seems committed to raising its profile in noncarbs as a counterbalance to its core CSDs. Will coconut water leader Vita Coco weather rivals’ new challenges? What started as three-way race in coconut waters aimed at general market now has clear leader: Vita Coco. A Red Bull magnate in China should help the brand ignite a new round of growth in that market, but Coke and Pepsi are surely readying new assaults with Zico and ONE. Can Vita Coco stay sharp? Can cold-brewed coffee break out? The first time you try it, cold-brewed coffee can be a revelation for its rounded taste and lack of bitterness. But it carries production and distribution challenges, and is on shelves confusingly in concentrate form and as an RTD beverage, often with added milk and sugar that obscure the flavor. Can brands pursuing a national vision like Stumptown, Chameleon and High Brew sort out these issues? Will Starbucks enter the fray? For Mamma Chia, what’s the ceiling on chia? Mamma Chia has enjoyed a remarkable run with a powerhouse nutritional ingredient long associated with a goofy toy. By now the brand has extended into several food and beverage categories, weathered an incursion by GT’s Kombucha and built a seasoned team to carry the message to new classes of trade. Will the magic run continue? No longer a novelty act, Reed’s rides sodas, kombucha and private label to serious revenues. With a founder as colorful as the tie-dyed shirts he wears, it’s been easy for some to view Reed’s Inc. as an entertaining novelty act. But Chris Reed’s Reed’s and Virgil’s natural sodas are natural-foods mainstays,

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his bet on kombucha with Culture Club occurs as that arcane segment seems is moving into broader consumer awareness, and he’s cultivating retailers by doing their private-label brands. A $40 million business now, will REED jump the shark in 2015? Suja accelerates its high-wire act on HPP juice. It’s a high-wire act: juggling scores of sku’s among multiple sublines at different price tiers, all produced exactingly to order via high-pressure processing (HPP) from fresh produce brought in days or even hours earlier. Pushing to democratize cold-pressed juice, Suja seems to be leaving no stone unturned, with a pair of facilities near San Diego that are in nearperpetual upgrade mode. Can founder Jeff Church and his team pull it off against proliferating local and regional rivals, not to mention Starbucks’ Evolution Fresh? Will the Essentia/Aquahydrate battle ignite alkaline water as the next superpremium frontier? Coca-Cola’s Smartwater has had a nice run at the premium end of bottled water, but what will be the next premium growth engine? A battle is brewing in alkaline water between Essentia, moving briskly beyond its natural-channel bailiwick, and Aquahydrate, with celebrity investors (Diddy and Mark Wahlberg) and athlete endorsers. The category seems ready for its first real market test. Can Honest Tea go broad without losing its cred? Now a wholly owned unit of Coca-Cola, organic Honest Tea can make a rare claim of being an independent brand that’s retained its vitality years into an alliance with a major strategic player. Its CEO, Seth Goldman, remains a committed defender of the brand’s values, but the brand is under mounting pressure to get the brand to turn in c-stores and fast-food eateries. Celsius burning just calories, not cash. There aren’t many second acts in beverages, but the calorie-burning Celsius has stopped burning capital and gotten on a brisk growth trend. If the brand breaks through, it will be a rare functional entry that’s been able to go broad in a sustainable manner. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.


Brewbound By David Eisenberg

One truth made abundantly clear in 2014, a year in which a number of prominent brewers took on significant outside investment: Not all cash is created equal. On one side of the equation sit companies like Founders (Mich.), 10 Barrel (Ore.), and Blue Point (NY), all of which were bought out – in part or in whole – by larger, international beer companies. While those three brands will now be able to use the money and the distribution reach of their new investors and owners to grow, there’s a definitional downside: they’ve left the ranks of the craft realm, at least as established by the industry-representing Brewers Association. Still considered craft breweries, however, are those that sit on the other side of the formula: those breweries that sold partial stakes to the private equity firms that have increasingly focused on craft beer, like Sweetwater, Southern Tier and Uinta. All six companies brought in sevento-eight figures of investment. So why does one type trigger praise and another expulsion? Increasingly, beer industry members, consumers, and media alike are discussing the paradigm. To refresh, to be considered a craft brewer in the eyes of the BA, a brewery must be small (produce less than 6 million barrels), independent (less than 25 percent owned by an alcoholic beverage industry member that is not itself a craft brewer), and traditional (the majority of a brewery’s total beverage alcohol volume is in beer, instead of alternative products like flavored malt beverages). Such a definition would disqualify Founders, even though the brand sold only a partial stake — 30 percent — to Mahou San Miguel, a Spanish brewer selling many millions of barrels a year. But Founders itself is a terrific growth story, one of a company that once neared bankruptcy but was saved, at least in part, by the obsessive following of fans of high-quality, experimental products like its Breakfast Stout. It’s that kind of contrast that raises the question.

Defining Craft in the Acquisition Age

Hugh Sisson, founder of Clipper City Brewing (d/b/a Heavy Seas Beer), said it “sets a bad precedent” to strip a company of its craft title simply because it struck a deal with a larger strategic partner. “We have to be very careful because, yes, this started as a cottage industry, but it’s an industry that’s now in full blown adolescence,” he told Brewbound. “There’s no reason to go penalizing companies because they’ve been successful.” Sisson added that he believew that a company can retain its independence in a deal (he said he still believes Goose Island, Red Hook, and Widmer to be craft, despite their affiliations with AnheuserBusch InBev, for instance). But that’s not how things sit with the BA. Following the 10 Barrel buyout last month, the organization’s chief economist, Bart Watson, published a blog post on the BA’s site, noting that, unlike A-B InBev, no private equity firm “also owns the largest distributor in the country.” “Independent brewers are all going through the same business struggles,” Watson told Brewbound. “When a brewer stops being independent, they have certain advantages. It matters how they operate in the marketplace.” Watson explained that the difference between being bought and taking on private equity is fundamentally about “undue influence.” In essence, with private equity, brewers retain their independence, he said. “I don’t think that a capital company coming in necessarily affects how a brewery works,” he said. “They’re not there to change how these breweries operate. They’re there to help them grow and provide investment.” Veteran brewer Alan Newman disagrees. Newman, who founded Magic Hat Brewing but left the company in 2010 after it was sold to KPS Capital Partners, a private equity firm, said that there actually is a level of independence lost when any company, including a brewery, decides to take on private equity. “I’ve never seen a private equity deal that didn’t have teeth,” Newman recently

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told Brewbound. “I don’t know what ‘undue influence’ means. Investors have the right to make suggestions and, depending on what the conditions are, they have the right to go as far as to fire people and release products.” Similarly, Brad Hittle, co-founder of Two Roads Brewing, touched on that earlier this year during a Brew Talks event hosted at the company’s facility in Stratford, Conn. “[If] the brewer wants to go out and buy Jordanian sage seeds that’ll cost 30 dollars a barrel, the private equity guys are going to say, ‘Hold on a minute, exactly what’s that going to do for us?’” he said at the time. So what’s the significance as to whether ownership should matter with regard to a brewery’s standing? For one thing, at a time when the market remains hot, it is going to affect decision-making about company futures.Sisson, for one, said he’s in the position of thinking about an exit himself, adding that he’d “absolutely” consider the company’s standing as a “craft brewer” when mulling over his options. “You’re going to have a lot of folks like me who are reaching the end of our careers, looking to get out. Do we do these big deals?” he said. “I’ve got another three to five years in me hopefully, but there’s no doubt about it. If you’re going to do a deal, there’s the chance that it can affect the consumer’s perception of your brand.” Another point of significance: the incongruity has even trickled on down to the retail level. Earlier this month, Craft Beer Cellar, a small-but-influential chain of craftcentric retailers that operates 13 stores in seven states, announced it would no longer exclude beers from its stores based solely on who owns the brand. Since being founded in 2010, Craft Beer Cellar has sold only beer considered to be craft by the BA. Then the Founders deal was announced. “Looking at what Founders did, we realized this isn’t the way we can continue defining beer,” Kelsey Roth, head of programming and training at CBC, told Brewbound at the time of the announcement. “Are we going to define beer by its ingredients and quality or by who owns it?”


he said. “If the number of breweries under 7,500 barrels doubled Twenty by ’20 no doubt has a nice ring to it. In these and if the output of the existing barrels doubled, that’s still only parts, those figures are self-explanatory. But just in case you’ve going to be 4 million barrels of beer.” had your head buried in the mash for a while, the mirroring But there are some issues associated with being a larger, more numbers refer to the goal, as oft repeated by the Brewers Asregional player, he said. sociation, for craft to own 20 percent of the overall beer market The cost of packaging goes up, the tax rate increases, disby the year 2020. counting becomes more of a factor, there’s a need to invest in At the Brewbound Session in San Diego, Calif., Craft Brew Alliwarehousing freight, and wholesalers become an integral part of ance CEO Andy Thomas implored the industry to instead think the operation, said Thomas. All told, brewers about the future, as he does, in terms of barrels. are left with much smaller profit margins. Specifically, Thomas spoke about growing “Tomorrow’s reality for us, as we go to 50 craft, which he defines more broadly than the million barrels, is more expensive for us,” he BA’s official definition by including a number said. “I’ve got less money in my pocket and I of “crafty” brands, to 50 million barrels, more need to spend more.” than doubling the segment as it looks now. Lester Jones, chief economist for the NationHis opening remarks on the day loomed over al Beer Wholesalers Association, highlighted the proceeding panels as industry heavyweights a few different challenges facing the industry opined on what the landscape might look like at over the next five years. 50 million barrels and how things might change He said it will be critical to maintain a along the way, touching on everything from share of both wallet and mind amongst shrinking margins to exit strategies. consumers, not just as the craft beer category “What could possibly go wrong?” asked AN DY THO M AS continues to grow itself, but also as lines blur Thomas, before launching into an explanaC EO, CR AF T BR E W ALLI AN CE between beer, wine, and spirits. tion of what he called “the margin dilemma “How do you operate in a marketplace that of tomorrow.” is so crowded with all kinds of consumer goods?” he asked. “The For small, local, and draft only brewers, he explained, marsmall brewers bumping up against each other are going to look gins are massive. But small and local “ain’t gonna cut it,” in to broaden their perspective. They’re opening distilleries, they’re the march toward 50 million barrels; 90 percent of breweries opening taprooms, they’re opening concert venues. They’re produce fewer than 7,500 barrels, with an average output of 864,

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becoming, not these core brewers we had in the 1850s…but something different, something broader.” Part of maintaining that share of wallet and mind, said David Walker, founder of Firestone Walker, is not just being a trendsetter, but leaning into consumer driven movements. Case in point: session beers. “We know how incredibly difficult it is to be relevant,” he said. “We all love drinking big, two-fisted American IPAs, but, you know, there’s a lot of people who don’t. As much as we sort of ignore it want to thump them on the head and say, ‘drink this,’ they don’t.” “So we have to, to a certain extent, move their way. That doesn’t mean all of a sudden we start making light lagers. But we need to sort of satisfy what they’re looking for. Session beers have been the big DAV ID WA LKER story of the last two years. FOUNDER, FIRESTONE WAL K E R Those are just completely leaning into that solution. And we’ll do the same.” Walker returned to the theme of staying relevant a number of times. Nevertheless, he remains unfazed by the amount of new breweries coming to market (the BA’s recent year in review report notes that breweries are now opening at a clip of 1.5 per day and there are more than 2,000 in planning). “I’m a great believer that you need a mob to sustain a revolution,” said Walker. “Bring it on; six, seven, eight, ten thousand brewers. Everybody’s going to find their place. Not all of them are going to be perfect. Some of them are going to be brilliant. And they’re going to be the next chapter.” Of course, how you prepare the future and the challenges that lie ahead depends entirely on you are. For instance, Walker seemed uninterested in the idea of building out an east coast facility. On the other end of the spectrum, Green Flash, another California stalwart, is in the process of launching a brewery in Virginia Beach. “Whether it’s this 50 million barrel mark, or whatever people are talking about where the market can go, we think it’s just going to get more and more and more competitive,” said Mike Hinkley, Green Flash co-founder. “We think we can be a national specialty brewer… so we thought it best to go down the national specialty market first and then later roll out in more of a regional way.” It’s a direct affront to the tried and true strategy of going deep rather than wide, though it’s certainly working for Green Flash; the company will push the 70,000-barrel threshold this year, and recently got involved in the acquisition game buying Alpine Beer Co. There are, however, some unique challenges that come with going against the grain. “Why do we go to, say, Wyoming, or Nebraska, where we sell

very little beer?” Hinkley questioned, rhetorically. “We open those markets the same way we do New York City. We do a lot of research, we go, we visit the retailers. Even though we realize we’re not going to sell a lot of beer there, we consider it an investment in the future.” To prepare for that, co-founder Lisa Hinkley explained, the company is working to build its brand on a face-to-face level in all of its markets (Green Flash is sold in all 50 states). “Our whole marketing strategy is about direct interaction with our customers,” she said. “Whatever market we’re in we want to have direct interaction with them.” Finally, to talk endgame, how all these strategies can potentially coalesce down the road, John McDonald, founder of Boulevard Brewing, opened up a bit about the deal that saw his company bought out by Belgian brewer Duvel Moortgat just over a year ago. “To take the brewery to the next level, we needed a lot of things,” explained McDonald. “To be honest, growing the brewery over the 25 years, I had become somewhat disengaged a bit and had other interests. I really felt to do the right thing for the brewery, I needed to do something… I realized that I was a little bit a part of the problem to keep going and growing.”

JO HN M C D O N ALD FOUN D ER , BOULE VAR D BR E WI N G Before ultimately selling to Duvel, though, there were other options on the table, including selling to MillerCoors, ESOPs and family offices, said McDonald. “I met some interesting family offices,” he said. “We talked to quite a few of them. There was one in particular that was very interested. We probably would’ve done something with them had the Duvel thing not worked out.” “We talked to particularly MillerCoors,” he added. “It just wasn’t the right fit for us.” It worked out, though, as McDonald explained how Duvel had been one of his favorite breweries since before founding Boulevard. But for all the strategizing and forecasting that goes into running a brewery, getting in and getting out can be as simple as an impulse, according to McDonald. “I compulsively got into the beer business and I sort of compulsively got out of the beer business.”

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Need a clue as to why Tio Gazpacho came out the winner of the New Beverage Showdown? Themes throughout the rest of BevNET Live should provide clue enough. On day one, Duane Primozich, EVP of Boulder Brands had spoken as to why a seemingly obscure drink like Tio currently has the potential for success in the beverage industry. “These nutso ideas are what everybody’s looking for right now” Primozich said. “Weirdo ideas like putting soup in a bottle and throwing it in the beverage case.” Fittingly enough, when the results were announced later in the afternoon, Tio Gazpacho had not only advanced to the finals, but the company also received the majority of the 500+ person audience vote. Primozich wasn’t alone in encouraging beverage upstarts to separate themselves from the pack. In his opening presentation on the key elements of building a challenger brand, Tyler Ricks, CMO of Peet’s

Coffee, stressed the need for such brands to truly disrupt their category conventions and change the ways consumers think. Ricks also spoke to the importance of taking the mentality of a challenger brand beyond a company’s mission statement. “You have to drive that psychology deep into the mindset of the organization,” Ricks said. “It’s not enough to state it on paper. You have to live it and breathe it every single day.” On a similar note, in a Q&A focused on navigating both strategy and passion, GT Dave, founder of GT’s Kombucha and a pioneer in the kombucha space, touched on the power of a company’s “soul,” calling a personal relationship with the consumer as vital to a brand’s journey as the strategic logistics of building a performing product. “At the end of the day some people will say we’re just a product, but we always want to be more than that,” GT said. “We

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want to have an emotional connection” For companies that are doing so, there is tremendous opportunity, particularly with natural products. In a presentation on channel shifting and consumer changes, Brian Reed of IRI and Kathryn Peters of SPINS reported significant growth in sales for natural refreshment beverages both in the natural channel and the conventional food channel. For the former, the 13.5-percent growth was attributed to store count growth and distribution point growth. For natural refreshments in conventional food channels, it’s 9.1-percent growth was attributed to an increase in distribution and promoted units. “These are not normal growth rates,” said Peters.” They’re typically at low, single-digit growth. So [mainstream supermarkets] really see this as an opportunity to grow their brand. [Natural beverages] are in demand across all channels of trade, without a doubt.”


Reed added “in 2014, one of the things we’re seeing is that beverages are better for you. “Better for you” used to mean nutritious, now it means better quality ingredients. People are saying they still want a carbonated soft drink, but they want one that isn’t what the old model was.” In what was perhaps the biggest surprise of the day, Reed and Peters explored how despite its seemingly white-hot popularity, the sales of coconut beverages may have actually hit a plateau, with less than one-percent growth tracked in the past year. This was credited to the product’s servicing to mainstream channels in recent years, accelerating the product’s lifecycle. (Editor’s note: We’ll have more to come on this idea of the product lifecycle in future issues). Similarly, the sale of RTD teas have also gone flat. However the sales of kombuchas, vegetables juices and RTD coffees are experiencing impressive growth across both channels. And there’s even more opportunity outside of conventional and natural grocers. Glen Figenholtz, Division Merchandising Manager of Beverages and Snacks for Walgreens spoke on how brands can win in the drug channels. Figenholtz reported an average of $25 million in sales as the threshhold for beverage upstarts to secure placement in major drug retailers like a

Kathryn Peters EVP Business Development, SPINS

with the retailer and work backwards. Steltenpohl, the founder of brands like Odwalla and Adina, and now the CEO of fast-growing almond milk and juice maker Califia Farms, spoke during a panel on the ways larger companies apply trends to create innovation. He said that getting new brands to market and into the hands of consumers is, for entrepreneurs, largely a function of their ability to get the brands

many of the products that sell do so simply because they are able to get into the market, the brands that are trying to break in “need to get in the game.” “You might not have time to get it all figured out, but you know that it’s possible,” he said, but added that waiting for perfection can be harmful, because margin compression can occur. “When you’re enthusiastic, you just want to create

GT Dave

Tyler Ricks

Greg Steltenpohl

Founder, GT’s Kombucha

CMO, Peet’s Coffee

CEO, Califia Farms

Walgreens. Additionally, Colin Jones and David Johnson of CAJ International/ Omni Partners spoke on how companies can successfully utilize online store-fronts like Amazon, FreshDirect, and others. On day two, veteran entrepreneur Greg Steltenpohl elaborated on ways that these “nutso” ideas can move forward: start

on the shelf. Meaningful innovation will only work if a company can deliver that and survive, he said. “In earlier stage companies, there’s a lot of excitement around what we might be creating — but you have to channel some of that into what the world’s ready for,” Steltenpohl said, adding that because

something that tastes amazing, something that is functionally amazing,” but by looking at on-shelf prices first brands can also work with functional margins. It’s that kind of experience mixed with idealism that BevNET Managing Editor Ray Latif had expected when assembling the panel, which also included Julie Key,

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the Brand Marketing Director at Evolution Fresh and Alan Murray, the CEO of GoodBelly maker NextFoods, with the intent of helping newer entrepreneurs both innovate and survive. Key, like Steltenpohl, suggested entrepreneurs step back from the oft-referred-to bleeding edge to consider the cutting edge instead. As an example, the Evolution Fresh brand has recently taken to adding avocados to some of its varieties — a step that might seem radical in conventional grocery, but isn’t that uncommon in incubation channels like Whole Foods or juice bars. After recognizing the trend as something that some consumers were doing at home, Key said, “we said why don’t we put that in a bottle and put it on the shelf.” And remaining nimble at a small size is also the key, added Murray. Small brands are introducing what might eventually be tidal wave-sized concepts, which is some-

Throughout the rest of the day, ideas about how to bring those ideas forward – in a well-financed manner – would be discussed in depth. Day Two started and ended with a colder set of soup-like products, with a kickoff talk from Pressed Juicery CEO Hayden Slater and the final, ceremonial hoisting of the New Beverage Showdown’s award check by Tio founder Austin Allan. That a pair of cold juices could bookend a day that covered ways for all types of beverage entrepreneurs to break in new products, new brands, and ultimately, new categories indicates the infinite importance of thinking of the consumer as much as the innovation. A pair of discussions from the day pointed to that larger truth – that no matter how brilliant an idea might be, no matter if it’s coming from a new entrepreneur or an established multinational brand, it needs to provide the consumer with

Olé, Olé, Olé, Olé! Tio Gazpacho Triumphs in New Beverage Showdown 8 By Christina Ng After two days of animated and inspirational presentations, judges and audience members voted to grant Tio Gazpacho, a ready-to-drink, high-pressure processed version of the famous Spanish soup, two titles: Audience Favorite and winner of New Beverage Showdown 8, which took place at the recently held BevNET Live Winter 2014 conference. Austin Allan, founder of Tio, was awarded $10,000 in cash and prizes for winning the Showdown, which was sponsored by Venturing and Emerging Brands, a division of The Coca-Cola Co. The win also, hopefully, helped allay the fears of Allan’s parents, who, he noted, had been terrified by his decision to start making the stuff. Although Tio Gazpacho is currently only being distributed in Florida, there were already signs before the com-

Hayden Slater CEO, Pressed Juicery

thing Murray said he expects probiotics, GoodBelly’s stock-in-trade, to eventually become in the U.S. But, he added, in the meantime, the innovation for his company has largely come via marketing as much as it has from the product itself. “This community sometimes thinks that ingredients” are the best form of innovation, Steltenpohl agreed, “But bringing things together with good design, with communications that are actually deeper and that educate the consumer, those are the things that might actually break ground.”

a strong experience that will draw them back to a product or brand. So when Slater said he had sought, even with his compact but high-end set of stores, to make great tasting, nutritious, affordable products, he said, he made sure to weigh heavily the consumer experience side of the business. “We didn’t invent juice, I don’t think anyone in this room invented juice,” Slater noted. “What we did is create exactly what we as customers wanted.” The brand sold out by 11 a.m. during

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petition was over that it was a brand on the move, as Allan’s contact info became a hot property even before the judging was over. Still, the double win wasn’t easy: after a tough and meticulously critiqued semifinals round during BevNET’s New Beverage Showdown on Monday, six finalists were chosen to represent the country’s best and most on-trend beverages. They included Genius Juice, a cold-pressed, coconut milk-based smoothie; Molly’s Milk Truck, a premium coffee and chai made from almond milk; Tio Gazpacho; Black Medicine, a pressure-brewed ready-to-drink iced coffee; Coc-


obeet, an organic, cold-pressed juice, smoothie, and detox libation made from organic superfruits and vegetables; and Jade Monk, a high-pressure processed, on-the-go matcha drink. In contrast to the Monday elimination round’s shorter, elevator-style pitches, on Tuesday, each brand was given five minutes to make final presentations to the audience and judges. Posing as a rebel with a cause, Hoda Mahmoodzadegan, founder of Molly’s Milk Truck, said she was pushing a wholesome concept of one-of-a-kind coffees and chai with the bold branding message of being “f-ing delicious.” Her idea, she said, came after quitting a job she hated. Other brands, like Cocobeet and Jade Monk, continued to emphasize an emphasis on health, saying their brands originated due to a family illness

the first three weeks, after opening in a former broom closet – something that Slater recognized indicated that the product was good, the price point was right, and there was a pent-up demand for that kind of product. “But for me, it was clear that the products and the experience were keeping people coming back.” Slater said that the brand was buoyed by a larger health and wellness movement, but that part of the experience was the lack of pressure and intimidation in the stores. Noting that health and wellness as a movement can be strident, he said, the company wanted to provide a way for consumers to engage as much or as little as they wanted. “If you like it, come back,” he said. “Do whatever you can do to be better. Those baby steps are what really stick and last.” While those ideas were being carried out by Pressed Juicery in a brick-and-

are not at a loss for opportunities,” she said to the audience. “The question is trying to figure out which ones make sense for you.” That surplus of opportunity is something that small companies typically struggle with more than larger institutions, she said, noting that for bigger companies, the problem is too much focus on executing strategy, resulting in a more one-track view. Entrepreneurs need to properly evaluate opportunities, she added, with the danger being to not over-commit. The solution comes from measuring opportunities against three areas: brand equity, company resources, and timing, rather than being reactive. “The worst thing you can do is be passive about the kinds of choices you’re making,” she said. “Many of us are doers, we want to make things happen, and we see an opportunity and we say, let’s go run it down, let’s go get it. Just be thought-

and the need to change what they put into their bodies. Audience members did get to vote for the audience favorite, and while the prize was not $10,000 (the winner did get a free ticket to attend a future BevNET Live conference), it still gave brand founders, in this case, Allan, boasting rights to have won the hearts and taste buds of over 500 food and drink beverage professionals attending. On the judging panel were Rebecca Messina, Vice President of Global Marketing and Capabilities of Venturing and Emerging Brands; Neil Kimberley, Vice President of Strategy and Brand Development at Essentia Water; Ken Sadowsky, Senior Beverage Advisor at Verlinvest; John Craven, CEO and founder of BevNET; and Patrick Posey, Vice President of Sales at Bristol Farms. Judges did not hold back in their critique questioning each brand’s pricing, taste, labeling, and branding message. Nevertheless, judges expressed that they do see a future for all these brands in the market and really hope that contestants take the critique as advice to further their brands — particularly if, as both Allan and Mahmoodzadegan had, they had quit their jobs to enter their business. As Sadowsky noted, “never underestimate the power of hate as a motivator.”

Mary-Ann Somers GM & SVP Water, Tea & Coffee, Coca-Cola

mortar footprint, the emphasis on taking steps that are measured, meaningful, and consumer-focused was underscored by Coca-Cola executive Mary-Ann Somers, who is in charge of the company’s water, tea, and coffee brands. Somers used the example of a rubber band – and line extensions for the Dasani brands as a case study – to illustrate ways that entrepreneurs could think about whether their ideas for growing their brands fit with what the market can bear. “The one thing I know for sure is you all

ful about what you’re doing and when, because that’s a resource that’s not going somewhere else.” Somers pointed to two examples, the electric cigarette and ready-to-drink brewed coffee in a carton as ideas that had once been regarded as innovation failures but are now, two decades later, part of growing brand categories, and the idea became clearer. Within the context of consumer demand, sometimes ideas just need time to simmer. No matter how nutso they appear at first.

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“If you look at the category, it was a race to the bottom up unBy its own admission, Owl’s Brew was founded by “teatil five or six years ago,” said Mark Mahoney, co-founder of fastdrinking boozers,” a portrayal that might lead one to envision growing mixer brand Powell & Mahoney. “Everybody was just a couple of pasty Englishmen with a penchant for pubs and interested in price and getting on the shelf, and then the turns whiskey-spiked Darjeeling. weren’t happening… there was no sell-through for the store. Yet you meet Jennie Ripps and Maria Littlefield, the young, Then, people came along and started offering a much better vivacious ladies behind the line of tea-based cocktail mixers, crafted product in much smaller quantities, and [the category] and it’s clear that the image is quite off-base. Cosmopolitan and started getting interesting.” chic, effervescent and cool, the entrepreneurs personify a kind of Indeed, it’s interesting, and it’s growing. stylish scene of New York nightlife, one that, Over a 52-week period ending last August as with other cities, has of late embraced an 10, retail data provider SPINS tracked unrelenting thirst for unique cocktails. 268 new spirit and mixer products in its Like many, however, their passion for database of natural and specialty stores dynamic drinks was thwarted once the bar and products out of a total of 1,265 – doors closed. meaning that new products make up about “There was a big disconnect between what 21 percent of the category. you could find on-premise and what you That isn’t to say that interest hasn’t could do easily at home,” Ripps said. been around for a while. Take Stirrings, for Indeed, despite the burgeoning interexample, which launched ahead of curve, in est in small-batch and artisanal spirits and 1997, offering mixers made with premium exciting cocktail menus, at home, consumingredients, such as fresh juice and cane ers often remain amateur mixologists, at the sugar, to create classic cocktails. The brand mercy of a clunkier-than-expected process Maria Littlefield & Jennie Ripps caught the attention of liquor giant Diageo, of blending alcohol, juices, bitters and ice Owl’s Brew which made a minority investment in Stirinto bar-quality drinks. rings in 2007, and bought the entire company two years later, Certainly, the promise of cocktail mixers, promoting a simpler noting the growing importance of at-home entertaining during at-home process (“Just add your favorite liquor!”), has been the ongoing recession that had struck the U.S. around for some time. Yet for Americans exposed to an increasIn the six years since the Stirrings deal, and with the country now ingly vast range of flavors, as well as healthier eating habits, operating within a post-recession economy, a confluence of health legacy brands like Mr. & Ms. T’s – whose products are formuand wellness trends and sustained demand for premium alcoholic lated with high fructose corn syrup, preservatives and artificial beverages has ushered in a wave of new higher-end mixer brands. ingredients – just aren’t cutting it. 32 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE


That’s something that’s increasingly apparent in the form of a dynamic and growing set in natural and specialty retail channels. . Some, such as Powell & Mahoney, have emerged as anchor brands for the expanding shelf set. Making its market debut in 2010, the company sells a line of glass-bottled, shelf-stable mixers, each made with all-natural ingredients and produced in “small craft-batched” kettles, according to the company. Packaged with vintage-themed labels, and offering a riff on traditional mixer flavors, including its Sriracha Bloody Mary and Mango Passion Fruit Margarita, the brand is represented in a broad variety of retailers, ranging from independent liquor stores and grocers to big-box giants, including Target and Walmart. Mahoney estimates that the brand is sold in over 3,500 retail locations, where the mixers share space with a steadily increasing number of regional upstarts and specialty blends and designedfor-cocktail sodas. The line between high-end mixer and soda brand has long been walked by brands like Q Drinks, Dry Soda and Joia (whose recipes were designed by a mixologist), all of which have made their mark both on- and off-premise. Both Grown-Up Soda (GuS) and Maine Root have strong ties to the mixer world, while import brands Fever Tree and Fentiman’s started out in the mixer set as well. The expanding list also includes Owl’s Brew, which Ripps and Littlefield created in 2013. Ripps is also the founder of sister company Brew Lab Tea, which develops artisanal and custom tea blends for retail, foodservice and individual customers. Uniting whole fruits, spices and looseleaf tea, Brew Lab is a critical conduit for the development of Owl’s Brew blends, including the brand’s “Pink & Black” product, a mixture of black tea, hibiscus, lemon peel, strawberry and lemon juice and agave. Presented in apothecary-style bottles, Owl’s Brew has turned heads with a jet-black package and label, yet gained highest praise for its low-sugar and –calorie formulations and versatility for blending with a range of alcoholic beverages, including beer and wine. Sharing the spotlight are media darlings White Whale and Bittermilk, which like Owl’s Brew, promote exotic formulations and ingredients – such as elderflowers and hops – previously unseen in bottled cocktail mixers. The growing set of innovative mixers is also benefiting from and contributing to emerging non-alcoholic beverage trends, including those on the bleeding edge, as is the case with Pok Pok Som, a drinking vinegar that is marketed as much for its functional health benefits as it is for use in blending, or Jin+Ja, which has a very edgy, spice-forward ginger profile. “We play it both ways,” said Dylan Myers, Operations Manager at Naam Som LLC, which produces Pok Pok Som Drinking Vinegar. “But it seems like I get a better response out of people once I say the product makes a really good cocktail; it kind of piques their interest more.” In the produce aisle, RIPE Bar Juice is another brand that has embraced emerging trends in ready-to-drink beverages, specifically, that of cold-pressed juicing and high pressure

processing (HPP). Frustrated with lack of better-tasting and healthier mixers, Michel Boissy, who co-founded the brand with childhood friend Ryan Guimond in 2008, created RIPE to be a premium alternative to powder-based products and blends made with juice concentrates. Packaged in custom-molded, square-edged 1L plastic bottles, RIPE mixers, like all HPP beverages, require refrigeration, and are distributed in hundreds for natural and conventional grocery accounts in the Northeast, North Atlantic, Florida and California. The line comes in seven flavors – Agave Margarita Bar Juice and San Marzano Bloody Mary Bar Juice are the brand’s most popular varieties – and are most often presented in produce, where the products retail for $9.99-$11.99. While that price point is markedly higher than those of its shelfstable counterparts, RIPE has benefited from consumers attuned to a culture of premiumization in food and beverage, with individuals showing a greater willingness to spend more for what they perceive to be as better quality. According to Boissy, the development and positioning of RIPE draws heavy inspiration from craft beer, a category that despite higher prices than domestic and import offerings continues to benefit from surging awareness and demand. For Boissy, the descriptor “craft” is so compelling that FreshBev last year registered “craft bar juice,” for labeling and marketing RIPE. At the time, Boissy noted that “when I think of craft beer, I think smaller batches, smaller factories, regional people, better ingredients, tons of innovation with regard to blends and 100 percent traceability. And that’s exactly what we’re all about.” Establishing that level of quality from a visual perspective, these newcomer brands are most often presented as artisanal and founded with local stock (“Handcrafted in Vermont” is a prominent call-out on Powell & Mahoney’s front label). While package design has undoubtedly sold a few bottles for these brands, it’s an all-natural formulation that is perhaps the most critical point of difference from what was available in years past and, according to Ripps, also justifies a higher price point. “One of the differentiators is not just being premium aesthetically, but also using all-natural ingredients, whole ingredients,” Ripps said. “People [are] still to be educated about what the product is and why they’re spending more money, but the consciousness about health and wellness has led to [an acceptance] for a more expensive mixer.” Despite all signs pointing to continued growth in sales and the size of the premium mixer category, Ripps cautions that most consumers are still unaware of what’s available. Heeding to the age-old proverb of “it takes a village,” Ripps noted that she’s less concerned about growing competition as she is about working with others toward the development of a thriving shelf for mixers in the store. “Right now, we need allies out there,” Ripps said. “Even though it feels like a lot of different mixers have sprung up recently, I think the set is still really small. I’m happy when I see next to three or four great mixers because it means people are going there to check out the category.” BEVNET MAGAZINE JANUARY-FEBRUARY 2015

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Welcome to the new year. While most of the world wound down for the holidays, trend watchers, on the other hand, were quite busy. Inundated with reports from market research firms, trade groups and PR agencies on what to expect for food and beverage trends in 2015, we decided to start compiling. As your conduit for all things trending, BevNET’s Food and Beverage University (FBU) compiled a master list. Included is an array of information on expected trends for packaged food and beverage manufacturers, restaurants, flavor companies, drink, and label providers. We also included insights from industry experts who attended our most recent BevNET Live conference in Santa Monica. This list will help offer entrepreneurs some insights as to what’s hot and what’s soon to be on-trend for the coming year. And if after reading this report, you decide on making an ugly root vegetable chip fortified with insect flour, or brew an un-hopped beer flavored with herbs, spices and bitters, we at FBU would love to try it – or at least hear from you about it.

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R E S TA U R A N T F O O D T R E N D S

While we’re not directly focused on the business of restaurants at FBU, we’re aware that restaurant trends often make their way into packaged goods, and vice-versa. A majority of restaurant social trends to watch for in 2015 relate to health and environmental sustainability, including the use of more “ugly” vegetables, which had often been discarded for aesthetic reasons. They are, however, becoming more readily accepted as consumers focus on the environment and reducing food waste. “Ugly” vegetables also draw appeal because they are more likely to be identified with unmodified, “heirloom” strains of products rather than those bred for eye-appeal. Also interesting for the coming year is the increased use of neurogastronomy — the science of how the brain creates the sensation of flavor and taste — in the restaurant setting. Chef Ferran Adrià, the poster boy for molecular gastronomy, demonstrated through his studies that a pink strawberry dessert tastes 10 percent sweeter on a white plate than a black. Curved chocolate apparently releases different flavors than angular chocolate. Other studies, like the one done by the Arizona Science Center says red and yellow colors make you hungrier. (Did somebody say McDonald’s?) As for ingredients and plated foods, oysters and savory yogurts made it onto several lists. Meanwhile, Asian flavors reigned across the board as consumers increasingly embrace tastes and exotic ingredients found in Vietnamese and Filipino cuisine. Underutilized or previously undesired animals or parts of animals seem to be big in restaurants as well, with ears, cheeks and intestines in high demand from restaurant goers. Finally, fermented foods showed up in several reports from food consultants like Baum and Whiteman, the National Restaurant Association and in publications like U.S. News and World Report.

EXPECTED RESTAURANT TRENDS FOR 2015 • Environmental sustainability • Locally sourced meats/seafoods • Natural ingredients • Food waste reduction • Farm-branded items • Healthful kids items • Smaller plates • New cuts of meat • Neurogastronomy • Doughnuts • Underutilized fish • Grass-fed burgers • Ugly fruits and root vegetables • Seaweed • Flavored Honey • Savory,sweet yogurt and ice cream • Underutilized pig parts: guanciale, pancetta, fried ears, ndjua • Oysters • Asian Flavors • Fermented Foods • Clashing flavors e.g. salty and bitter

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LABELING TRENDS

Part of staying on trend in the food and beverage industry isn’t just what you put in the product; it’s what you put on the label. Non-GMO, kosher, gluten-free, dairy-free, vegan, paleo-friendly; you name it, someone’s built out a badge for it. Certain labeling trends seem to have captured consumers’ attention, and paying attention to them may help newer products.

Predictions from varying sites 2015 show “clean and clear labeling” as the winner. Innova Market Insights, an online food and beverage database, said that nearly a quarter of all food and beverage launches emphasized the natural aspects and origins of the product. The lack of a clear definition for the term “natural” has caused

• Kosher: Up from 26.6 percent in 2009 to 40.6 percent in 2014. Health-conscious consumers are linking Kosher to “more wholesome.”

leading-edge manufacturers to provide even clearer, more transparent details about product attributes. It’s not just “clean and clear” labeling making the list. Here are some comparisons of labeling statistics on new product launches between 2009 and 2014 from Mintel using data from Global New Products Database.

the past six years, but could drop in 2015 due to the term’s ambiguity and ongoing lawsuits about natural-based claims. • Vegan ingredients are also on the rise, increasing from 1.52

• Allergen claims (dairy-free, soy-free, etc.): Up from 8.5 percent in 2009 to 25 percent in 2014. • Environmentally friendly packaging: Up from 8.5 percent in 2009 to 21.8 percent in 2014. • No additives/preservatives: Up from 13.2 percent in 2009 to 18.6 percent in 2014.

percent of new launches in 2009 to 5.31 percent in 2014. • It appears that low/no/reduced sugar claims are holding steady even though the FDA has proposed requiring manufacturers to list “added sugar” on nutrition facts panels. Instead companies point out the use of natural sweeteners or real sugar in their products. • Finally, social media-related labeling has risen in visibility from

• Gluten-free: Up from 12.1 percent in 2009 to 23.6 percent in 2014.

4 percent in 2012 to 13.24 percent in 2014. This rise represents

• Non-GMO/GMO-free: Surged from 1.9 percent in 2009 to 10.2

the seeming popularity of the need for connection between

percent in 2014.

the product and consumer, an aspect of of marketing popular

• “Natural” claim labeling has hovered at about 13 percent for

with millennial consumers.

F L AVO R T R E N D S I N F O O D S

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In terms of flavors, smoked and spicy dominated the boards. Asian flavors like kimchi and umami from seaweed are also huge. Many lined up with those seen in restaurants, in that applying a savory application to something that was once sweet, such as yogurt or ice cream, seems quite popular. For example, in Japan, Haagen-Dazs sells a tomato-cherry ice cream, while some gelato shops in Rome now sell artisanal gelato with gorgonzola, artichokes and anchovies. Despite the seemingly stomach-churning combinations, we continue to see new and unique flavors wiggle their way into mainstream mouths. And as awkward as they might seem, Japanese snack foods like shrimp-and-mayonnaise Doritos and apple-flavored Kit-Kats should be kept on the watch list for American consumers in 2015.

EXPECTED FLAVOR TRENDS IN FOODS FOR 2015 • Flavored honey

• Savory substituting sweet

• Smoked flavors

• Advanced Asian flavors

• Hot and spicy

• Latin American flavors

• Bitter


BEVERAGE TRENDS

Consumers like craft and custom-made beverages like sodas, which made it onto several trend lists including that of market research provider Technomic and Baum and Whiteman. Moving onto consumers’ continuing interest in healthier products, there’s a focus on decreased sugar consumption and increased nutrient benefits. Specialty teas with flavors upgrades and health benefits are also trending as are cold-pressed juices, which are said to be higher in nutritional content than traditionally processed juice products. In the alcoholic realm, imparting herbal flavors in cocktails, whiskeys and beer is big. Baum and Whiteman’s have cited consumers increasingly embracing the added body and depth that herbal flavors add. On the same note, fuller-bodied and more heavily flavored liquors such as whiskey are being desired by Americans. In October, whiskey investment specialist, The Whisky Corporation, reported that brown whiskey overtook vodka in sales for the first time since 2007.

EXPECTED BEVERAGE TRENDS FOR 2015 NON-ALCOHOLIC • Hand-crafted flavored sodas • Plant-based “waters” • Packet flavor enhancers • Horchata • Specialty teas • Matcha • Juice bars • Cold-pressed juice ALCOHOLIC • Whiskeys and spiced rums • Herb-infused liquors and beer • Locally produced beer/wine/spirits • Micro-distilled artisan spirits • On-site barrel-aged drinks • Culinary/regional signature cocktails

PAC KAG E D F O O D T R E N DS

Overarching food trends continue to focus on health and convenience. Consumers are increasingly consuming plant-based proteins, fermented products believed to benefit the digestive system, and — especially Baby Boomers — snacks that provide healthy benefits like protein and fatty acids. In terms of convenience, consumers are demanding more “on-the-go” products while wanting them to be healthy and functional. While shelf-stable and refrigerated products represent the majority of this shift, frozen food producers are also getting in on the action, offering more variety in smallersized meals and emphasizing the nutritional aspect of frozen fruits and vegetables. Meanwhile, experts say that brands need to start reaching out to members of Generation Z, the generation that follows millennials. They say Generation Z was exposed to more types of foods at earlier ages. They want diversity in their meals, so instead of everyday breakfast foods like eggs, experts say Generation Z is interested in frittatas or quiches with fresh herbs instead. Foods made with specialty ingredients may not be showing up in every store in the country, but the segment is one in

which entrepreneurs are making some of the biggest strides in innovation. Consider that insect-based protein bars have already hit the market (yes, you read that right). Bug protein is also finding their way into other products like chips, tacos, pastas and flour. And while it remains to be seen if insect protein will be deemed as a “superfood” for 2015, look out for exotic grains like kaniwa — said to be the new quinoa — to be part of next year’s breakout stars. Kaniwa contains high levels of protein and amino acids, fruits like baobab, which have unusually high levels of vitamin C, and soursop, a Central and South American tree fruit packed with vitamin B and C. Bone broth, which was hailed as “winter’s new miracle drink” by The Washington Post, is definitely something to keep an eye on. The nutrients released from boiling bones — be it from chickens, pigs, or cows — are said to be beneficial for bone formation and reducing joint pain and inflammation. Bone broth has also been lauded as a digestive agent and a food that helps reduce the length of colds, so don’t be surprised if you a bottle of the stuff hit the shelf in 2015.

EXPECTED PACKAGED FOOD TRENDS FOR 2015 • Pickling/fermentation • Insect-based ingredients and foods • Seaweed • Plant and algae-based protein • Natural ingredients and minimally processed foods • Esoteric Japanese snack foods • Coconut sugar • Culinary cannabis • Super fruits • Bone broth • On-the-go healthy bowls • Baby Boomer snack trends • Generation Z entering the scene • Better-for-you ingredients/ functional foods • Mass produced to personalized • Convenient frozen foods • Same-day fresh grocery delivery • Private label foods and beverages

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A. Holliday & Company Inc.

AIDP, Inc.

Ampac

AstaReal, Inc.

CATEGORIES: Ingredients In business for over 40 years, we have been supplying various bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and our newest product, Coconut Water Powder.

CATEGORIES: Ingredients AIDP Inc. is a leader in functional ingredients. AIDP has access to the newest solutions for healthy aging and unique fortified beverage solutions. AIDP is the exclusive supplier of Magtein for cognitive health. EnVantec Vitamin A and enVantec Vitamin D3 are highly stable, and clear in beverages.

CATEGORIES: Packaging & labels Ampac drives packaging transformation and performance by strategically creating packages that are more innovative, progressive and dynamic than those used by competitive brands. Our comprehensive approach to packaging is a balance of rigorous, technologydriven thinking and exceptional creativity.

CATEGORIES: Ingredients Astaxanthin is a member of the carotenoid family with strong anti-inflammatory effects and synergies with other antioxidants. AstaREAL natural astaxanthin from Haematococcus pluvialis microalgae, the most abundant source of astaxanthin found in nature, is an ideal ingredient to support good health.

abelei avors

Allen Flavors, Inc.

Aptar Food + Beverage

Avista Technologies, Inc

CATEGORIES: Flavors abelei is a women-owned flavor company specializing in creating great-tasting sweet brown, citrus fruit, soft fruit and other top-note flavors perfect for foods, beverages, dairy, confectionery, bakery, pharmaceuticals, and nutraceutical applications.

CATEGORIES: Flavors, Ingredients, Product Development Allen Flavors offers beverage research and development services and ingredient supply. We also offer custom flavor creation, proprietary tea essence blends which include flavor enhanced blends and coffee and tea extracts. Visit our website to see the hundreds of coffee roasting flavors we offer.

CATEGORIES: Caps/Closures At Aptar Food + Beverage we believe packaging should improve consumers' lives by providing increased convenience, delivering functionality, and reinforcing safety. From sport closures to water enhancement solutions, we have a packaging solution designed to attract, engage, and excite your consumers.

CATEGORIES: Water Treatment Avista Technologies is a trusted expert in the global beverage industry, providing specialty chemistry and technical expertise to maximize productivity in water treatment systems including Multimedia, Reverse Osmosis, and Ultrafiltration applications and achieve the highest water quality standards.

Affinity Creative Group

AmbaFlex, Inc.

Arcadia Farms, Inc.

Aviva Pharmaceuticals Ltd CATEGORIES: Ingredients Dimethyl Dicarbonat (DMDC) is a colorless liquid and is used as a beverage preservative.

CATEGORIES: Graphics & Design, Packaging & labels, Consulting & Marketing We're a strategic and full-service design, packaging, logo development and branding agency specializing in wine, spirits and luxury foods. Imagine what we can create together.

CATEGORIES: Manufacturing Equipment AmbaFlex is the partner for customised material handling systems based on spiral conveying technology! Our unique SpiralVeyor is used in a wide range of markets and applications for vertical transportation, temporary storage and the accumulation of single goods and packed products.

CATEGORIES: Packing/Bottling/ Canning Specializing in production and packaging of non-carbonated beverages - juices, lemonades, RTD teas, fruit flavored drinks and punches, hydration drinks, etc.... All items are packed in plastic bottles, PET or HDPE, in sizes from 6.75oz to 128oz. SQF Level 3 certified in 2010. In business since 1939.

AIBMR Life Sciences, Inc.

AMCO Products Company

Artiste

AVT Tea Services North America

CATEGORIES: Caps/Closures, Filling & Bottling Equipment AMCO Products Company has been serving the bottling industry for over 55 years. We offer complete solutions for your package change needs. From quality change parts to compatible capping chucks, we are your source for the highest quality parts and service with the least downtime. Call us today.

CATEGORIES: IngredientsATTRIBUTES: Kosher, Organic Artiste is a leading global supplier of high quality specialty flavor ingredients sourced through a global network of partner manufacturers. Portfolio includes Citrus, Mints, Extracts including Tea, Coffee, Cocoa, Vanilla and Fruit, Flavors and a premium line of Nutraceutical products.

CATEGORIES: Ingredients Tea Extracts - For use in RTD teas, powdered beverages and liquid concentrates. AVT is a vertically integrated primary producer/supplier of powdered cold and hot water soluble tea extracts. Black, Green, decaffeinated and specialty teas. FSSC 22000 GFSI certified. Fairtrade, Kosher, Organic, Halal.

CATEGORIES: Consulting & Marketing AIBMR Life Sciences, Inc. provides consulting services to the natural products industry worldwide. AIBMR specializes in services specifically designed to match client goals: GRAS Self-determinations, FDA GRAS and NDI Notifications, FDA/FTC compliance, label reviews, and claims substantiation.

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Axiom Foods, Inc.

Bascom Family Farms

CATEGORIES: Ingredients

CATEGORIES: Ingredients Bascom Family Farms has helped manufacturers' research and development teams incorporate maple in their product formulations since the 1920s. Pure maple is one of the fastest growing flavor profiles. Now you can put our experience working with food technologists to work for you. Contact us Today.

Innovating plant protein manufacturing since 2005 & recently receiving The New Economy’s Clean Tech Food & Beverage Award, Axiom is the world’s first & largest manufacturer/distributor, starting with its signature Oryzatein® brown rice protein. Perfecting its patent-pending hexanefree processes, Axiom expanded into pea protein, including the largest authentically organic supply, sacha inchi & now hemp. With more plant proteins, milks and factories in the pipeline, this California-based company has been known for the largest commercial supplies — doubling almost year over year, the only GRAS certification, an extensive Quality & Heavy Metals Management Program, & the only third-party research showing Oryzatein rice protein is as good as whey at building muscles & aiding exercise recovery.

AZPACK

Barrington Nutritionals

CATEGORIES: Packing/Bottling/ Canning Fully automated bottling & canning for high-acid beverages, Powder blending & filling, State-of-theart 240,000 SF facility, 400,000 Bottle daily capacity, 1 Million can daily capacity, Tunnel pasteurized, Hot fill or cold fill preserved, Can fill can sizes 5.5 oz. up to 24 oz.

CATEGORIES: IngredientsA TTRIBUTES: Kosher, Organic, Private label available Barrington Nutritionals is dedicated to providing high quality, science based ingredients to the nutraceutical, pharmaceutical and functional food industries through efficient, ethical customer service and superior product expertise.

Ball Corporation

Bartlett's Beverage Consulting, LLC

CATEGORIES: Packing/Bottling/ Canning Ball Corporation is the global innovation leader in aluminum beverage packaging. From aluminum bottles to the largest selection of specialty beverage cans, Ball is the go-to partner for the world’s most pioneering and prominent beverage companies.

CATEGORIES: Consulting & Marketing Bartlett’s Beverage Consulting, LLC Creates & Delivers Customized Business Expansion Services. We Have the Capabilities and Processes to Build Local, Regional, or a National Distribution Network to Compliment Your Company’s Current Distribution Situation. Call Richard Bartlett today.

Beverage Business Institute, College of Business at Colorado State University

CATEGORIES: Education & Training The Beverage Business Institute (BBI) delivers professional development education and conducts research for all beverage related industries. The nationally recognized Certificate in Beverage Business Management provides pragmatic training in all business sub-disciplines.

Bay Cities

BevSource

CATEGORIES: Graphics & Design, Logistics & warehousing, Packaging & labels, POS; POP; & Merchandising Bay Cities delivers concept to completions as a turnkey solutions provider. We are a direct manufacturer specializing in point of purchase displays, retail packaging, industrial packaging, in-store signage, and digital printing. Our services range from cold sealing to packout and fulfillment.

CATEGORIES: Flavors, Ingredients, Packaging & labels BevSource services customers from around the world with the raw materials and packaging that is necessary to be successful in the beverage industry. We have strategic partnerships that allow us to provide our customers with quality materials at competitive pricing. BEVSOURCE…YOUR ONE STOP SOLUTION

BENEO GmbH

Bioenergy Life Science, Inc.

CATEGORIES: Ingredients BENEO’s functional ingredients are derived from chicory roots, beet sugar, rice and wheat and help to improve the health, taste, texture and nutritional value of a product. Through a unique chain of expertise BENEO actively supports the development of more balanced and healthy food products.

CATEGORIES: Ingredients Bioenergy Life Science manufactures the bulk ingredient Bioenergy Ribose, the only FDA GRAS-affirmed, branded and patent-protected ribose. Due to its scientifically validated energy enhancing and health benefits, Bioenergy Ribose is used in leading functional foods and beverages.

Berlin Packaging

Blindtiger Design

CATEGORIES: Caps/Closures, Graphics & Design, Packaging & labels Berlin Packaging is a premier supplier of plastic, glass, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services for customers of all sizes. We exist to help companies be Greater, Faster.

CATEGORIES: Graphics & Design, Packaging & labels, PR & Ad Agency BLINDTIGER Design is a creative, strategy and marketing agency, specializing in the craft food, beverage and indulgence industries. With focuses in branding, design, packaging and market strategy, BLINDTIGER Design partners with passionate craftspeople to help brands stand out on the crowded shelf.

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Blue Pacific Flavors

CATEGORIES: Flavors Blue Pacific Flavors introduces Farm Stand Whole Fruit Flavors, offering whole fruit flavors and plant-based whole food ingredients, many of which have are Non-GMO Project Verified. Call for natural product solutions that meet consumer demands for authentic, simple, healthier beverages.

Captiva Containers

Celanese

Cold Spring Brewing Company

CATEGORIES: Ingredients Celanese food ingredients offers Sunett high-intensity sweetener, the Qorus sweetener system and sorbates for use as preservatives. Celanese is globally recognized for its quality and expertise in food ingredients. Contact your Celanese representative today.

CATEGORIES: Packing/Bottling/ Canning, Product Development ATTRIBUTES: Private label available Manufacturer of soft drinks, teas, juices, energy drinks, flavored malt beverages, beer and spirit based ready to drink cocktails. We have ability to cold fill, tunnel pasteurize and package, aluminum cans, aluminum bottles, glass bottle ranging from 5.7oz -25oz. We offer several packaging options.

Chemi Nutra

Connecticut Currant/ Norwich Beverage

CATEGORIES: Packing/Bottling/ Canning ATTRIBUTES: Diversity owned, Export ready, Private label available A specialized packaging supplier, focused on concept-to-shelf development of custom Polyethlene Terephthalate (PET) bottles. Captiva's state-of-the-art manufacturing facility has both injection & blow molding capabilities to bring you the highest level of design flexibility.

CATEGORIES: Ingredients Chemi Nutra makes the functional ingredient AlphaSize Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize AGPC as GRAS.

Carolina Innovative Food Ingredients

Citromax Flavors

CATEGORIES: Packing/Bottling/ Canning ATTRIBUTES: Private label available Ct Currant / Norwich Beverage is a Co-Packer of Flash Pasteurized Cold Fill beverages ranging from fresh juices, teas & lemonades, smoothies and ciders. Based in Connecticut we have cold storage and are located in the middle of the large population of the Northeast. Bottle size range 10oz - 64oz

Coolio North America

CATEGORIES: Ingredients Carolina Innovative Food Ingredients (CIFI) creates healthy sweet potato juice - either concentrate, or NFC, aseptically packed - from sweet potatoes sourced from our grower partners in eastern North Carolina. We support better food safety, functional label claims, and timely manufacturing solutions

CATEGORIES: Flavors ATTRIBUTES: Kosher, Organic, Woman owned Citromax is one of the world's premier growers of lemons and producers of oils and juices. Citromax has expanded its flavor expertise by broadening the scope of its flavor repertoire. Our companies are behind a delicious array of today's iconic flavors in beverages, dairy, bakery and confection.

CATEGORIES: POS; POP; & Merchandising Have a chilled product that you want to stand out from the crowd? Why not use Coolio! A two part display that will keep your products chilled while drawing the attention of your current/new customers. Our new e-coolio has been redesigned using new materials to be more environmentally friendly

Cask Brewing Systems Inc.

Closure Systems International

Corbion

CATEGORIES: Packing/Bottling/ Canning ATTRIBUTES: Export ready Cask Brewing Systems invented micro-canning. We supply a range of affordable, compact, high-performance canning systems to small scale breweries and packagers worldwide. Have installed over 350 canning lines in 25 countries. Also the official supplier of Ball Corp. for aluminum cans to our customers

CATEGORIES: Caps/Closures CSI is recognized as a global leader in closure design, manufacturing, and high speed application systems. In addition to closures and equipment, CSI provides technical services globally.

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CATEGORIES: Ingredients Corbion is the global market leader in lactic acid, lactic acid derivatives and lactides, and a leading company in emulsifiers, functional enzyme blends, minerals and vitamins. Corbion provides a broad range of solutions to meet the needs of food and beverage manufacturers.

Corporate Packaging, Inc.

CATEGORIES: Packing/Bottling/ Canning Established in 1989. Corporate Packaging Inc. is a Woman Owned re packaging company that has built a solid reputation based upon quality and services in the packaging field. Corporate Packaging specializes in a large selection of contract packaging and promotional packaging services.

CP Kelco

CATEGORIES: IngredientsATTRIBUTES: Kosher, Organic CP Kelco isa leading global provider of specialty hydrocolloid products and solutionsincluding pectin, gellan gum, xanthan gum, carrageenan and cellulose gum. We offer a variety of stabilizers and texturizers to suit the needs from rheology control to shelf-life stability of beverage manfacturers.

Creekside Springs, LLC CATEGORIES: Packing/Bottling/ Canning ATTRIBUTES: Kosher, Private label available Full-line supplier of bottled water for co-pack/private label brands. Spring, purified & enhanced products in 8 oz. to 1.5 Liter unit sizes. PA & OH facilities certified SQF Level 3. Co-pack purified, spring & enhanced waters for retail/specialty brands, serving as eastern production source.

CROWN Cork & Seal USA, Inc.

CATEGORIES: Packing/Bottling/ Canning Crown is the leader in metal containers to the beverage industry. We offer best-in-class quality, technical service, and speed-tomarket. Crown is regarded as an industry leader in sustainability and innovation. We offer a variety of can options, including our new sleek line.


Custom Ingredients, inc.

Doehler North America

CATEGORIES: Flavors We are experts in flavor creation, offering full service beverage development to match your unique flavor profile. We provide superior quality, custom flavors, with excellent customer service.

CATEGORIES: Flavors, Ingredients Doehler is a global producer, marketer, & provider of natural ingredients, ingredient systems, & integrated solutions for the food & beverage industry. Our global sourcing network, comprehensive application expertise, & vast processing capabilities deliver endless solutions. WE BRING IDEAS TO LIFE.

Dairy Farmers of America

Draco Natural Products

CATEGORIES: Packing/Bottling/ Canning ATTRIBUTES: Organic DFA is a co-packer of dairy beverages and food products. Packaged in alum., steel, and glass. Innovation Center with formulation, pilot plant and Food Scientists. Retort processes that provide quality products with up to 18 months of shelf-life. DFA takes you from concept to commercialization.

DuPont Nutrition & Health CATEGORIES: Ingredients We supply ingredients that give beverages an improved nutritional profiles, stable tastes and textures, and longer-lasting freshness. Our ingredients include; soy protein, probiotics, fibers, enzymes, cultures, antimicrobials, hydrocolloids, polydextrose, lecithin, betaine, sweeteners, & blends.

DWS Printing

CATEGORIES: Packaging & labels Established in 1865 & currently celebrating its 150th Anniversary, DWS is a 4th-generation family owned & operated label printing and packaging design company specializing in labels for craft beer and beverage. Capabilities include Cut-&-Stack, Pressure Sensitive, Shrink Sleeve & Roll-Fed labels.

ElastiTag - Bedford Industries

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Organic Draco’s BioVitality tm Whole Fruit & Vegetable Extracts are 100% natural powerhouses of concentrated nutrition, flavor and color for your functional beverage projects. Processed using the whole fruit or vegetable, nutrient dense BioVitality extracts contain up to 50% more valuable phytocompounds than juicing. Extracts are water soluble, carrier free, and are very low in microplate counts and heavy metals. They are available in liquid or powder form, and as certified organic. Custom formulation to your functional specification is our specialty.

Dex-O-Tex by Crossfield Products Corp.

CATEGORIES: POS; POP; & Merchandising ElastiTag from Bedford creates shelf impact by engaging the consumer. The unique elastomer loop grips bottles and cans and can be used for coupons, recipes, health benefits and new product launches. This ultimate hang tag offers endless creative marketing possibilities!. Proudly made in the USA.

FBC Industries, Inc. CATEGORIES: Ingredients FBC Industries, Inc. is a manufacturer of quality liquid additives and preservatives for the food and beverage industries. Our products include: Benzoates, Calcium Chloride, Citrates, Lactates, Phosphates, Sorbates, Whey Processing Aids and Customer blends. GFSI/ BRC Certified at all locations.

CATEGORIES: Flooring ATTRIBUTES: Export ready, Private label available Scientifically Superior and performance proven since 1938, Dex-OTex floor, wall and waterproofing systems are made for demanding environments that require longterm protection, durability, cleanliness and aesthetics. Installations completed by Factory Trained Professional Applicators worldwide.

Display Technologies, LLC

Dunning Displays

DuPont Tate & Lyle Bio Products Company

Finlays

CATEGORIES: POS; POP; & Merchandising Design, develop and supply innovative, value-added merchandising solutions that drive impulse sales in the beverage industry. Our VisiSlide is the standard for singleserve beverage glides across the globe. Custom display capabilities include metal, plastic, and wood.

CATEGORIES: POS; POP; & Merchandising Manufacturer of custom floor and counter retail display solutions for the beverage industry. We manufacture from FSC wood, laminates and can incorporate metal and acrylic as well.

CATEGORIES: Flavors, Ingredients ATTRIBUTES: Kosher DuPont Tate & Lyle Bio Products offers Zemea USP propanediol, a naturally-derived flavor carrier or solvent with unique solubility properties, effective at boosting preservatives, and may provide improved sensory characteristics in certain flavor applications vs. propylene glycol or glycerin.

CATEGORIES: Flavors, Ingredients Finlays, a leading global supplier of tea and coffee ingredients, is well-poised to assist customers in bringing innovative product solutions to a wide range of beverage applications including iced cappuccino, ready-to-drink, energy, soy and alcohol.

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Excelente International Refrigeration, Inc.

CATEGORIES: POS; POP; & Merchandising, Promotional items, Racks & Coolers ATTRIBUTES: Private label available

Fort Dearborn Company

CATEGORIES: Packaging & labels Decorative label solutions…we’ve got you covered. Create impactful shelf appeal for your beverage products with Fort Dearborn’s innovative label solutions. We offer cut & stack, pressure sensitive, roll-fed and shrink sleeve labels to effectively decorate any container. Contact us today.

Glanbia Nutritionals (NA), Inc. CATEGORIES: Ingredients Glanbia Nutritionals is a global leader in ingredient solutions, providing customized premixes, amino acids, vitamins, minerals, specialty ingredients and colors for the food, beverage and supplement industries.

www.ExcelenteCoolers.com * * * * * * * *

COUNTER TOP REFRIGERATORS UPRIGHT REFRIGERATORS ELECTRIC BARREL COOLERS ICE BARREL COOLERS CHEST REFRIGERATORS EVENT TENTS EVENT COOLER PUSHCARTS & UMBRELLAS CUSTOM COOLER & DISPLAY MANUFACTURER

Excelente International Refrigeration is a 24 year old manufacturer of merchandising refrigerators & equipment. Our primary factory in Tijuana, Mexico & our new 6 year old 2'nd plant in China manufacture for North America's largest, mid-size, & smallest beverage companies. No minimum order quantities. Free graphics. LED lighting & etching. 100's of models & sizes to choose from. UL/ETL approved for North America. BUY DIRECT FROM THE FACTORY!! LOWEST PRICING GUARANTEED! CONTACT US TODAY FOR A QUOTE! (USA - MEXICO - LATIN AMERICA)

Franklin Baker, Inc.

Glasgow Consulting Group

CATEGORIES: Ingredients Franklin Baker is a world-class manufacturer of coconut products for over 100 years. We are ISO 9001:2000, ISO 22000:2005, BRC, Kosher and Halal certified. We offer coconut water, coconut water concentrate, coconut sugar and all other coconut products. We offer a variety of bulk and retail sizes.

CATEGORIES: Product Development Award-winning Beverage development services. Glasgow creates innovative beverages that set the standard for taste and functionality. Quick turnarounds - typically 2-3 months from project brief to first production. Dr. Jonathan Gordon and team have 50+ years' experience in all beverage platforms.

Flavor Producers

Flexo Impressions

GEA Flow Components

GLG Life Technologies

CATEGORIES: Flavors Flavor Producers is a leading manufacturer of premium quality conventional and certified organic flavors along with our NEW line of essences, extracts and natural emulsions. Your partner in flavor development.

CATEGORIES: Packaging & labels Flexo Impressions partners with craft brewers, boutique wineries and specialty beverage manufacturers to offer a one stop shop for all of your printing needs. We have you covered from your product’s labels and packaging to promotional items to build your brand. G7 Master Printer Qualified.

CATEGORIES: Manufacturing Equipment GEA Flow Components is a global leader in the manufacturing of sanitary flow components for the dairy, food, beverage, and brewing industries. Our products improve efficiency & ROI - aseptic valves, PMO mixproof valves, tank, single seat valves, cleaners and product recovery systems.

CATEGORIES: Ingredients GLG is a vertically integrated producer of natural sweeteners stevia and monk fruit and supplier of additional leading-edge natural ingredients. Business is focused on providing top quality, organic, nonGMO, GRAS certified products and proven turn-key formulation solutions to the global F&B market.

Flavorman

Foodarom

Glanbia Nutritionals

Global Essence Inc

CATEGORIES: Product Development Leading the industry in custom beverage development for every category, alcohol and non-alcohol. We have the expertise and technology to make superior drinks and the outstanding service to support you every step of the way. On-site beverage lab, blending operation, bottling line and distillery.

CATEGORIES: Flavors Our expert flavor designers craft and tailor products to help give your brand a signature flavor. Available certifications: Organic, Kosher, Halal

CATEGORIES: Ingredients Glanbia Nutritionals specializes in crafting smarter ingredient solutions to meet our customers’ product development needs. From product concept to completion, Glanbia Nutritionals delivers industry-leading, science-based nutritional and functional solutions including a wide range of specialty whey

CATEGORIES: Flavors, Ingredients Global Essence is a supplier of raw materials to the flavor, fragrance and consumer products industries. We specialize in essential oils, aroma chemicals, citrus products, absolutes, natural custom blends, NOP Organics and other flavor and fragrance components. Certified Woman Owned Business

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Glover Capital, Inc. CATEGORIES: Financial Services Glover Capital, Inc., negotiates the purchase, sale, merger or restructuring of industry-specific assignments that are national and international in scope. The company also advises owners and senior management on a wide spectrum of corporate financial issues.

Hammer Packaging

CATEGORIES: Packaging & labels Established in 1912, a privatelyheld packaging printer with expertise in sheet-fed offset, web offset and flexography. Core products include cut & stack labels, in-mold labels, shrink sleeve labels, rollfed labels and pressure sensitive labels. Learn more today!

Goodnature Products, Inc.

Idaho Milk Products

CATEGORIES: Manufacturing Equipment Goodnature is the leading supplier of premium juice press equipment. Family run out of Buffalo NY, Goodnature has been the juice press industry leader for 40 years. Remaining as true to nature as possible, our hydraulic juice presses provide the best tasting juice. Welcome to the Goodnature family.

CATEGORIES: Ingredients ATTRIBUTES: Export ready, Kosher We believe the freshest, most consistent milk product ingredients lead to the best tasting end products, and our products can transition from milking parlors to final packaging within twenty-four hours. Our dedication to freshness results in better tasting, better performing dairy ingredients.

Gotham Brand Managers

ILS, Innovative Labeling Solutions

CATEGORIES: Brokers & Agents, POS; POP; & Merchandising, Consulting & Marketing Gotham Brand Managers, an independent; sales, marketing, sampling and merchandising team for select snack and beverage brands in the NYC area. We are not your typical broker or consulting group; our experienced team works hard every day selling, merchandising and managing the brands we represent.

CATEGORIES: Packaging & labels ILS has been at the forefront of innovation since 1996. Our portfolio has grown to be one of the most comprehensive in the industry. With four HP Indigo 6600 presses and the first ever HP Indigo 20000 press, we offer complete solutions for labels, shrink sleeves, flexible packaging and cartons.

HABCO Manufacturing Inc.

Inland Label

CATEGORIES: Racks & Coolers HABCO has manufactured the most value added reach-in refrigeration products in North America for over sixty years. HABCO provides exceptional customer service, quick response and solutions for every application. Built to perform with low cost of ownership, all to the highest environmental standards.

CATEGORIES: Packaging & labels Long known as the premier label printer for the big beer brands — and the entire craft brewing industry — Inland Label has become a packaging powerhouse. Product offerings include Cut & Stack, Pressure Sensitive, In-Mold, Blow Mold and Shrink labels.

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Innovative Food Processors, inc. (IFP) CATEGORIES: Product Development ATTRIBUTES: Kosher, Organic IFP develops & manufactures functional beverage, sport/nutrition supplement & medical food powdered products that contain high value ingredients. Customized services include agglomeration & micro-encapsulation technologies. NSF registered GMP for Dietary Supplement/ SQF Level 3

Invento Americas, LLC

CATEGORIES: Packaging & labels Invento Americas now manufacturing patented Clear PET Beverage Cans in Wisconsin. Virtual drop-in to existing beverage can filling/seaming lines. Sizes available: 12 oz., 8.4oz., SLEEK 12 oz., SLEEK 10.6 oz.,16 oz. Custom sizes and shapes available at low cost. Carbonated Cold fill and Hot fill.

InterBev

CATEGORIES: Conferences & shows InterBev Beverage: Where Beverages Meet Their Market (June 9-11) is the premiere beverage-only trade show in North America. InterBev Process: Where Beverage Meets Technology (September 15-18) is a who’s who of the beverage processing industry’s most important senior executives. Together they bring a global, 360-degree view of the world of beverages to Chicago. Owned by NürnbergMesse North America (NMNA), these shows bare the unmistakable style and expertise of NürnbergMesse, NMNA’s Germany-based parent company and one of the 15 largest trade show companies in the world. Owner of BrauBeviale, one of the biggest and most successful international beverage technology shows on the planet, NürnbergMesse’s worldwide reach includes a portfolio of 120 national and international exhibitions.

International Beverage Management

CATEGORIES: Product Development A technical beverage development team, with over 100 years experience in the beverage industry. We can help with energy drinks, liquid supplements, tea beverages, fortified waters & juice drinks. We offer prototype samples, documentation, mfg instructions and referrals to industry professionals.

Iowa Rotocast Plastics, Inc.

CATEGORIES: Product Development, Racks & Coolers At IRP, we have been making merchandising displays since 1983. We are the designer and the manufacturer so you work with the source and can be assured that what is designed is manufacturable and cost effective because we make what we sell. To view all IRP's great products visit our website.


iTi tropicals, Inc.

CATEGORIES: Ingredients iTi is an importer that believes in more than shipping tropical fruit juices to the food manufacturing industry. For 26 years, we have been introducing the food world to new and exciting fruits: most recently to a ground breaking coconut water concentrate.

Kalsec CATEGORIES: Ingredients ATTRIBUTES: Kosher The Kalsec Beverage Color Collection ranges in hues from yellow to orange to red to green, and includes our unique Durabrite stabilization technology, which provides the highest level of stability against pigment loss during the processing and storage of commercial beverages.

Judelson, Giordano & Siegel, CPA, PC

Kefiplant

CATEGORIES: Financial Services, Accounting With over 40 years of experience in the beverage industry, JGS has become recognized leaders in providing accounting, tax and consulting services. Our philosophy is one of collaborative effort, as we work along side you to solve the problems and address the needs of your specific business.

CATEGORIES: Ingredients ATTRIBUTES: Export ready, Organic, Private label available, Woman owned Kefiplant produces Kombucha & 30 certified organic fermented botanical extracts for non-alcoholic beverage manufacturers. Fermentation provides a synergy of phytocompounds, organic acids, probiotics & enzymes.

Juiced Rite Inc.

Labeltronix

LiDestri Food & Beverage

CATEGORIES: Packaging & labels Labeltronix enhances your beverage brand with high-definition flexographic and digital label printing. Unique and captivating finishes add extra “eye appeal� utilizing foil stamping, embossing, and multiple varnish finishes. Our goal is to make your labels special, recognizable and compelling.

CATEGORIES: Packing/Bottling/ Canning, Product Development ATTRIBUTES: Private label available LiDestri Beverages, created in 2011, offers PET aseptic, cold fill aseptic, hot & cold fill beverages, along with automated variety case packing capabilities, new cold fill aseptic TetraPak Prisma packaging lines along with state-of-theart mix/blend/pasteurization for 330ML and 1L.

Langlade Springs LLC

CATEGORIES: Packing/Bottling/Canning ATTRIBUTES: Private label available Your premium pure water source for the highest quality private label specialty bottled water and beverages. Our Natural Alkaline Mineral Spring Water offers a refreshing taste with one of the highest natural 7.8+ pH factors available. Centrally located in northern Wisconsin, we manufacture and bottle right at the source; shipping across the U.S. and internationally. Significant investments in our facility, equipment and processes, including IBWA certification, allow us to custom mix, cold-fill, label, palletize and ship from one location. We offer a variety of sizes and styles of PET and ENSO biodegradable bottles. Competitive prices, customer-friendly minimums, expert in-house graphic design, quick turnaround and personalized service make it easy for you to do business with us.

CATEGORIES: Manufacturing Equipment The premier supplier of all-stainless-steel hydraulic juice presses for commercial and industrial use. Specialists in custom machinery, fabric filtration products, and sanitary food production equipment. Our decades of experience and in-house design and manufacturing abilities put us in a position to quickly offer unique solutions to our customers. We have developed a number of custom, one-off, and limited run projects for past customers. Our engineering team can provide you with specialized or modified equipment that will meed or exceed your requirements and expectations.

Leahy-IFP

Martin Bauer Inc.

CATEGORIES: Packing/Bottling/ Canning ATTRIBUTES: Export ready, Kosher, Organic, Private label available We are a family owned company operating for over 50 years. We continue to define ourselves through quality products, innovative ideas, & exceptional service. We provide a variety of solutions to service consumer demand with cocktail mixes, smoothies, teas, lemonade, vegetable blends, juices, & more.

CATEGORIES: Ingredients The Martin Bauer Group is one of the largest manufacturers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailor-made products for your requirements. Safe, high quality products you can trust.

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McLean Design, Inc.

CATEGORIES: Graphics & Design, Packaging & labels, POS; POP; & Merchandising, Consulting & Marketing

Mountain Pure Texas

Natreon Inc

Naturex Inc. CATEGORIES: Ingredients Naturex manufactures natural specialty ingredients for the Food & Beverage, Nutrition & Health and Personal Care industries. Naturex employs over 1600 people and has 16 production units located in Europe, the USA, Brazil, Australia, Morocco, India and Chile. The group has 25 sales offices worldwide.

CATEGORIES: Packing/Bottling/ Canning Mountain Pure is a manufacturer/ co-packer of bottled water and flavored beverages, pasteurization, homogenization, HDPE and PET blow molding. Private labeling available.

CATEGORIES: Ingredients Natreon Inc is an innovative functional ingredient company offering Capros Cardiovascular Superfruit, PrimaVie fulvic acid shilajit, Crominex 3+ chromium for glucose control, Sensoril ashwagandha for stress relief, and our newest Joint Health beverage ingredient AyuFlex (T. chebula) fruit extract.

Media Funding Group

Mueller & Associates, CPA

Naturaw Foods

NOR-CAL BEVERAGE CO., INC.

CATEGORIES: Financial Services Media Funding Group provides private funding access for Advertising and Marketing campaigns in exchange for Equity Participation or Revenue Share platforms that unlike bank loans you do not pay back. If your brand needs advertising to propel it forward contact Media Funding Group today.

CATEGORIES: Accounting Mueller & Associates, CPA is a full-service tax and accounting firm based in Loveland, Colorado with an additional office in Estes Park. Entity Selection, Tax Elections, Business Strategy, Fraud Prevention, Merger & Acquisitions and QuickBooks Support are key services we provide to our clients.

CATEGORIES: IngredientsATTRIBUTES: Private label available Naturaw Foods is a cold-pressed juice supplier of unique tropical flavors from Thailand, including raw, frozen coconut water, watermelon & pineapple juice. As experts in sourcing & manufacturing, we work with juice bars and beverage brands to develop customized solutions for their procurement needs.

CATEGORIES: Packing/Bottling/ Canning CA Contract Manufacturer of can & bottle RTD beverages using hot-fill, cold-fill carbonated, tunnel pasteurized and chilled processes. Onsite labs. Export & Private Label. Warehouse, repack & logistics services. GFSI, GMP, Kosher & Organic certified. Customer Service Focused, family owned since 1937

METABRAND CORP

Multi-Color Corporation

NVE Pharmaceuticals/Stacker2

CATEGORIES: Consulting & Marketing MetaBrand is the premium flavor development, formulation lab and ingredient distributor in the Natural Products Industry. Combining cutting edge, state of the art manufacturing with years of real market experiences to create the highest quality products for the beverage and supplement industries.

CATEGORIES: Packaging & labels MCC is a leading global supplier to the beverage industry; providing labeling solutions in Shrink Sleeve, Cut & Stack, Pressure Sensitive, In-Mold and Heat Transfer. Print offerings include Digital, Flexographic, Offset, Gravure and Screen/ Combination.

Monvera Glass DĂŠcor

Mumm Products

CATEGORIES: Packaging & labels Monvera provides industry leading glass decoration services such as screen printing, bottle etching and decals to the wine & spirits, beer, cosmetics, specialty food and beverage industries.

CATEGORIES: Packing/Bottling/ Canning, Promotional items Mumm Products sells and distributes ring carrier products for canned and bottled beverages. These are for use at the initial production stage as well as in the re-packaging market. Our in-line 350 machine runs at 60 cans per minute and is a highly cost effective for breweries and other production.

McLean Design has been creating market-beating beverage packaging for over two decades. Based in the San Francisco Bay Area, we specialize in brand strategy, brand identity, packaging design, and custom structures.

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CATEGORIES: Packing/Bottling/Canning, Filling & Bottling Equipment, Ingredients, Laboratory, Product Development Private label manufacturer and copacker with over 30 years of experience. In-house blends & custom blends. Supplements in powder, tablet and capsule form, cold fill liquid in 8.4oz carbonated cans and cold fill energy and functional shots in 1.5oz to 10oz PET bottles. Our technology converts top-selling dietary solid-dose supplements into liquids, capsules and protein powders. K-Cup private label and custom products available. Custom blown bottles in a variety of shapes and sizes from 2oz to 10oz. Formulate. Develop. Manufacture. Fast.


NutraGenesis CATEGORIES: Ingredients NutraGenesis provides marketers with a diverse portfolio of GRASaffirmed, patented, scientifically validated nutraceutical ingredients for functional beverages. Our clinically tested, efficacious ingredients deliver nutritional solutions that provide your beverage products with a competitive edge.

O-AT-KA Milk Products Coop., Inc.

Orgenetics, Inc.

CATEGORIES: Packing/Bottling/ Canning, Product Development O-AT-KA Milk Products Coop. Inc. offers co-packing, R&D and new product ideation expertise for shelf-stable RTD beverages such as coffee based, tea and nutritional beverages. Visit our website to learn more about our broad range of capabilities. CATEGORIES: Product Development

NYSCO Products LLC

CATEGORIES: POS; POP; & Merchandising, Racks & Coolers NYSCO Products brings stateof-the-art design together with 7 decades of manufacturing experience. With a full line of stock suction cup merchandisers, stock and custom floor stands, you will find exactly what you need. Contact us today to find creative solutions that fit your merchandising needs.

Oak Printing Company

CATEGORIES: Packing/Bottling/ Canning Oak Printing is an industry leader in Cut & Stack paper labels for the craft beer industry. We have been providing quality, value, and service since 1922. We offer state of the art offset litho printing as well as online proof approval. Call us to see how Oak can benefit your business today!

ATTRIBUTES: Diversity owned, Export ready, Kosher, Organic, Woman owned Orgenetics, Inc. has been at the pinnacle of innovation since its inception in 2007. We introduced water soluble Organic Vitamins and Minerals derived from Organic fruits & vegetables to the US market in 2007, and have since revolutionized the food & beverage industry worldwide. Our premium brand raw ingredients offer the cleanest form of natural vitamins and minerals, along with the co-nutrients of the same fruits & vegetables (which help the absorption and activity of vitamins and minerals), through the use of water extraction. The end result is an Organic Vitamin/Mineral that has been extracted without the use of solvents, excipients, or any additives. Join the change by improving your 2015 product line with our water soluble Organic Vitamins & Minerals (and their co-nutrients)!

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Overnight Labels, Inc

CATEGORIES: Packaging & labels Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell inserts, pressure & non pressure-sensitive labels, and more!

Packagingarts

CATEGORIES: Graphics & Design, Packaging & labels, POS; POP; & Merchandising, Promotional items, Racks & Coolers The team at packagingarts is all about innovative design, strategy and turn-key solutions in packaging, promotions and displays for brands at the retail floor, as well as on premise environments. We connect leading brands to the market and the consumer with a high level of merchandising experience.

Pitaya Plus CATEGORIES: Ingredients Pitaya Plus is the leading Pitaya/ Dragonfruit brand, supplier, and specialist in the USA. Brighten up your brand with this amazing superfruit and discover why healthy has a new color! Contact us today! USDA Organic, Non-GMO, Kosher, Gluten & Dairy free, Rich in Fiber, Magnesium and Riboflavin(B2)

POM Wonderful

PTM Food Consulting

Rexam

CATEGORIES: Product Development PTM Food Consulting is your premier product development & manufacturing support firm. Our wide range of expertise, development and creativity achieves an exciting point of difference between your product and competitors. Whether your project is a simple formulation or a complex one, we’re your team.

Repsly

CATEGORIES: Packing/Bottling/ Canning Rexam is a global consumer packaging company. We are one of the leading global beverage can makers and business partners to some of the world's most famous and successful consumer brands. We have 55 plants in 20 countries and employ 8,000 people.

Sensient Flavors

CATEGORIES: Ingredients It starts with what we plant – Wonderful variety pomegranates. We grow 100% of them in our own orchards, 13,000 acres in California’s sunny Central Valley. Then, we see them through every step of the process. The result? 100% pomegranate juice concentrate ready to include in your premium products.

CATEGORIES: Software & Technology Repsly’s mobile solution simplifies processes for field teams and their managers. By enabling companies to improve the efficiency of their field teams, and greatly simplify the collection and analysis of field data, Repsly’s helps companies create a tight connection between the field and operations.

Palmer Canning Systems

Prinova

RiceBran Technologies

CATEGORIES: Packing/Bottling/ Canning, Filling & Bottling Equipment We provide turn-key canning systems from 35-200 CPM for beverages or beer utilizing counter pressure filling and rotary seaming technology. Our lines include depal, rinsing, drying, conveyance, accumulation and integration into any multi-packing systems.

Prinova is the leading supplier of high-quality, complete ingredient, flavor and blending solutions, complimented by superior market knowledge and exceptional customer service. Our full-service R&D Application Laboratory and team of application and technical experts are here for you.

CATEGORIES: Flavors Sensient Flavors LLC is a unit of Sensient Technologies Corporation and is one of the world’s leading flavor companies, operating in 30 countries. Sensient Flavors’ innovative technologies offer the optimal choice for complete flavor system development.

CATEGORIES: Packing/Bottling/Canning ATTRIBUTES: Private label available

Phoenix Packaging CATEGORIES: Caps/Closures, Packaging & labels Phoenix Packaging supplies unique or custom packaging solutions to fit all of our clients needs. With glass, plastic, ceramic, and aluminum bottles, closures, caps, corks, and decoration services, and much more, we can ensure that your packaging stands out from the competition.

Production Services International

CATEGORIES: Packing/Bottling/ Canning, Packaging & labels, Product Development ATTRIBUTES: Private label available Beverage visionaries worldwide have turned to Production Services International (PSI) for turnkey beverage production, beverage operations consulting, contract packing management, materials procurement, fulfillment and logistics management. You have the vision... We have the operational expertise!

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Heathy Natural, Inc., a RiceBran Technologies company, has been newly renovated to produce the industry’s latest innovation. As the Shake and Drink market expands, RiceBran Technologies is at the forefront of formulation and manufacturing of single serving “Powder in a Bottle” beverages and protein shakes. “ Shake & Drink” Single Serving Bottles: • Unique “Powder in a Bottle” concept • Perfect for portable protein shakes & wellness beverages • Sustainable shipping costs • Consumer flexibility & flavor stability • Full body shrink sleeve capabilities RiceBran Ingredients: • Gluten Free • Non GMO • Sustainable & All Natural • Vegan & Vegetarian • Great combination of protein, fiber and healthy fats www.ricebrantech.com 888-757-7731


SouthEast Beverage & Bottling

STAUBER

Steviva Ingredients

Synergy Flavors

CATEGORIES: Packing/Bottling/ Canning Southeast Bottling & Beverage is a tolling and turnkey manufacturer of beverages. Our 3 lines can manufacture 2oz to 96oz hot fill or cold fill process. New 76,000 sf state of the art facility with more capacity, capabilities, top notch mgmt and GMP Cert. Call us for DE or East coast distribution.

CATEGORIES: Ingredients ATTRIBUTES: Private label available STAUBER is a one-stop, forwardthinking supplier of a broad spectrum of solutions for the ingredient industry. Since 1969 STAUBER has consistently offered the finest quality ingredients and blending services to the nutritional, food, beverage, pharmaceutical, cosmetic and pet care industries.

CATEGORIES: Ingredients Steviva Ingredients, Inc., is a global ingredient supplier with a focus on all-natural high-intensity sweeteners and customer sweetening solutions for manufacturers. Steviva Ingredients sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.

CATEGORIES: Flavors Synergy Flavors is a leading manufacturer and supplier of flavorings, extracts and essences. We have extensive experience across the food and beverage industry, developing high quality taste solutions which inspire innovation and can help you stay one step ahead of the competition.

Spire Tea

Stevia First Corp.

Stiebs

Taiyo International, Inc.

Spire Tea Inc. is a global tea trading company. We provide personal service with a deep commitment to real value in a competitive international tea market. With over 30 years of experience in the tea industry, Spire Tea acts as a resource for industry knowledge, market insights and tea education.

CATEGORIES: Ingredients Stevia First is a premier global supplier of low cost and high purity stevia products. Guaranteed ISO certified supply from soil-tosales: conventional and organic stevia farming, extraction, refining, and distribution of manufactured leaf extracts. All of the sweetness, none of the calories.

CATEGORIES: Ingredients Stiebs is devoted to sourcing, processing and delivering the world's finest plant-based products. We offer a full line of fruit based ingredients as Single Strength Juices, Juice Concentrates, Purees, Extracts, Powders and Pomegranate Arils.

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Organic Taiyo is a leading manufacturer of functional ingredients. Products include Suntheanine (L-theanine), Sunphenon (green tea extracts), Sunfiber (soluble dietary fiber), SunActive (Iron, Zinc, CoQ10), SunAmla (Indian gooseberry), and Awa-Break (non-silicon anti-foaming agent).

SweetLeaf

Taphandles, LLC

CATEGORIES: Ingredients A Wisdom Natural Brands division, SweetLeaf offers a wide portfolio of stevia-derived and other natural sweeteners to be used in the food and beverage industry. All SweetLeaf products are natural, gluten-free, and have no artificial ingredients. SweetLeaf Stevia products consistently win top awards for taste, innovation, and sustainability. Both the powder and liquid line of SweetLeaf have zero calories, zero carbs and no glycemic response. Our stevia extract powder is a proprietary composition of the best tasting sweet glycosides from the leaves of the Stevia plant. SweetLeaf Stevia Sweetener was the first stevia sweetener to receive GRAS status from the FDA. SweetLeaf’s mission is to create NATURAL solutions in the SWEETENER realm to influence a healthier lifestyle around the world.

CATEGORIES: POS; POP; & Merchandising, Promotional items You make great beer‌ We make it STAND OUT. From custom tap handles to promotional items and more, we continue to set the industry standard for product design and manufacturing that helps you SELL.MORE.BEER.

BEVNET MAGAZINE JANUARY-FEBRUARY 2015

51


Take Flight Software

CATEGORIES: Market data & reports High speed Retailer Scan Data reporting for the Natural Channel. If you sell in the largest natural account, you need this interface. Get instant access to ACV data, store movement rates, sales rep efficiency. Desktop, tablet or phone compatible. See your problem areas and correct them with ease.

Teawolf CATEGORIES: Flavors, Ingredients, Product Development ATTRIBUTES: Fair Trade, Kosher, Organic, Private label available Teawolf is a leading manufacturer of high quality extracts, distillates and concentrates. Product lines include tea, vanilla, cocoa, coffee and botanicals. Teawolf products are all natural and Kosher and include a full line of Organic Certified and Organic Compliant and Fair Trade products.

Techno Food Ingredients

The Bricktown Group CATEGORIES: Consulting & Marketing The Bricktown Group is a leading food, beverage and nutraceutical consulting firm. Bricktown is focused on working collaboratively with our clients to bring innovative thinking, strong facilitation skills, proven strategic frameworks, and implementation techniques to our clients.

Tree Top, Inc.

CATEGORIES: Packing/Bottling/ Canning, Flavors, Ingredients ATTRIBUTES: Export ready, Kosher, Organic Tree Top processes virtually every fruit under the sun into a variety of high quality, value-added products, including fruit powders, frozen fruit, specialty fruit juice concentrates, fruit purées, fruit preps, dried apples, and bulk apple sauce. More Fruits, More Forms, More Possibilities.

VARNI BROTHERS CORPORATION CATEGORIES: Packing/Bottling/ Canning WEST COAST, State of the Art, Versatile BOTTLING (Glass, PET, Rexam Fusion Aluminum) and CANNING (187ml, 250 ml trim, 8oz squat, 12oz standard & sleek, 16oz, and 24 oz cap-can), carbonated & non-carb, Soft Drinks, WINE. SQF Level 2 Certified HACCP. Family Owned - Independent 7up bottler for 79 years

The Drink Ink

TRIPACK

Vegetable Juices, Inc. A Naturex Company

CATEGORIES: Product Development The Drink Ink is a premier supplier in custom and private label beverage development and manufacturing to the beverage industry. Not only does The Drink Ink offer turnkey custom beverage solutions to save time and money, but they also offer full private label beverage production management solutions.

CATEGORIES: Packaging & labels TRIPACK is a U.S. manufacturer of shrink sleeve labeling and tamper evident banding systems. Speeds up to 700 bpm, and flexibility of 1 - 10" product diameters. Our turn key systems include sleevers, steam tunnels, bottle drying, date/ batch coding, and custom product handling.

CATEGORIES: Ingredients Vegetable Juices, Inc. – A Naturex Company manufactures vegetable juices, concentrates, and purees. With 80 years of experience, market and application knowledge, and a true passion for vegetables, Vegetable Juices is the natural partner to consider when creating your next beverage innovation.

The Scoular Company

Uncle Matt's Organic

Virginia Dare

CATEGORIES: Packing/Bottling/ Canning ATTRIBUTES: Kosher, Organic, Private label available Uncle Matt’s Organic is a family owned company that is based in Clermont, Florida. It was born out of a passion for healthy living and a desire to extend our long family history of growing citrus. We offer premium, not from concentrate, organic juices that can be packed as branded or private label.

CATEGORIES: Flavors Virginia Dare is a long established high quality flavor supplier for all categories of beverages and health and wellness products. Specializing in Tea, Vanilla, and Coffee concentrates, and Masking, Sweet and Fruit flavors.

Universal Pasteurization

Voicebox Creative

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Private label available Techno Food Ingredients has been one of the leading sucralose manufacturers for over ten years. Techno supplies sucralose (dry & liquid), Acesulfame K, Aspartame, Stevia, and also probiotic sweeteners (FOS & GOS), providing comprehensive sweetener solutions to meet healthy, safety and tasty needs.

CATEGORIES: Ingredients ATTRIBUTES: Organic The Scoular Company, a 120+-year-old food and supplement ingredients supplier brings products direct from nature to leading beverage manufacturers. Scoular offers IP non-GMO and organic PROTEINS (soy, pea, marine, wheat), SWEETENERS (dextrose, maltodextrin, erythritol), and FIBERS (IMO, FOS, Yacón).

TEMPLAR FOOD PRODUCTS

Tradin Organic LLC

CATEGORIES: Flavors, Ingredients ATTRIBUTES: Kosher, Organic SUPPLIER OF TEA AND TEA FLAVORINGS

CATEGORIES: Ingredients, Product Development ATTRIBUTES: Fair Trade, Kosher, Organic Our diversified global sourcing & supply platform ensures the highest quality & value in our raw materials. Our capabilities include contracting & purchasing Non-GMO & organic products internationally. Our global perspective enables us to see trends & proactively prepare & expanding supply.

52 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE

CATEGORIES: Logistics & warehousing, QA & Certification Universal is the largest provider of outsourced High Pressure Processing (HPP) with an extensive network to meet your processing needs. HPP is a cold-pasteurization process that enables producers of juices & other beverages to ensure food safety, nutritional value and extend shelf life.

CATEGORIES: Graphics & Design, Packaging & labels, POS; POP; & Merchandising, Consulting & Marketing Our staff combines years of senior brand development leadership, diverse experience and creativity across strategic identity, innovative and robust packaging design and interactive for the food and beverage industry.


COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

A. Holliday & Company Inc.

Christine Renken

4141 Yonge Street

Toronto

ON

M2P 2A8

416-225-2217

teacoff.com

abelei flavors

Troy Gooding

194 Alder Drive

North Aurora

IL

60542

630-859-1410

abelei.com

Affinity Creative Group

Ed Rice

1125 Walnut Avenue

Mare Island - Vallejo

CA

94592

707-558-0744

affinitycreative.com

AIBMR Life Sciences, Inc.

John R Endres, ND

4117 S Meridian

Puyallup

WA

98373

253-286-2888

aibmr.com

AIDP, Inc.

Kathy Lund

19535 E Walnut Drive South

City of Industry

CA

91748

303-734-0860

aidp.com

Allen Flavors, Inc.

John Wilson

23 Progress St.

Edison

NJ

08820

908-561-5995

allenflavors.com

AmbaFlex, Inc.

Phil Miller

2301 E. Lamar Boulevard

Arlington

TX

76006

877-800-1634

ambaflex.com

AMCO Products Company

Brett Hurst

501 Phoenix

Fort Smith

AR

72916

800-648-1032

amcoprod.com

Ampac

Sal Pellingra

12025 Tricon Road

Cincinnati

OH

45246

513-671-1777

ampaconline.com

Aptar Food + Beverage

Florent Gras

475 W. Terra Cotta Ave.

Crystal Lake

IL

60014

262-363-7191

aptar.com

Arcadia Farms, Inc.

Tom Stark

34 Arcadia Farms Rd.

Arden

NC

28704

479-464-0701

arcadiafarms.com

Artiste

Joe Raimondo

139 Harristown Road

Glen Rock

NJ

07452

201-447-1311

artiste.us.com

AstaReal, Inc.

Janice Brown

3 Terri Lane, Unit 12

Burlington

NJ

08016

609-386-3030

astarealusa.com

Avista Technologies, Inc

Cheddy Tobias

140 Bosstick Boulevard

San Marcos

CA

92069

760-744-0536

avistatech.com

Aviva Pharmaceuticals Ltd

Mason Yuan

1378 Lu Jia Bang Rd.

Shanghai

SHG

2000011

+86(21)61353236

avivapharma.com

AVT Tea Services North America

Andrew Mckay

8805 Tamiami Trail north

Naples

FL

34108

239-263-4999

avttea.com

Axiom Foods, Inc.

David Janow

12100 Wilshire Blvd.

Los Angeles

CA

90025

800-711-3587

axiomfoods.com

AZPACK

AZPACK

7303 S Kyrene Rd

Tempe

AZ

85283

480-449-7770

azpack.com

Ball Corporation

Ball Corporation

10 Longs Peak Drive

Broomfield

CO

80021

303-460-4444

ball.com

500 Mamaroneck Avenue

Harrison

NY

10528

800-684-2436

BarringtonNutritionals.com

Barrington Nutritionals Bartlett’s Beverage Consulting, LLC

Richard L. Bartlett

6241 Janes Avenue

Downers Grove

IL

60516

303-941-5235

Bascom Family Farms

Arnold Coombs

PO Box 117

Brattleboro

VT

05302

802-257-8100

Bay Cities

Rachel Aelion-Moss

5138 Industry Ave

Pico Rivera

CA

90660

562-948-3751

maplesource.com

BENEO GmbH

BENEO contact

Maximilianstrasse 10

Mannheim

DEU

68165

+ 49 621 421 150

Berlin Packaging

Carole Branchetti

525 W Monroe

Chicago

IL

60661

312-869-7539

BerlinPackaging.com

Beverage Business Institute, College of Business at Colorado State University

G. James Francis

1276 Campus Delivery

Fort Collins

CO

80523

970-491-6265

csuBBI.com

BevSource

Kathy Evgen

219 Little Canada Rd. E

St. Paul

MN

55117

866-956-4608

BevSource.com

Bioenergy Life Science, Inc.

Mark Johnson

13840 Johnson St NE

Ham Lake

MN

55304

763-746-3944

bioenergyribose.com

Blindtiger Design

Blindtiger Design

2228 1st Ave

Seattle

WA

98121

206-258-4431

Blue Pacific Flavors

Maria Mitchell

1354 S. Marion Court

City of Industry

CA

91745

626-934-0099

bluepacificflavors.com

Captiva Containers

Leon Morgenstern

75 NE 179th Street

Miami

FL

33162

305-537-8977

captivacontainers.com

Carolina Innovative Food Ingredients

Nathan Holleman

5344 Coleman Drive

Nashville

NC

27856

919-720-0291

CIFI1.com

Cask Brewing Systems Inc.

Bill Rose

#60-5100 64 Ave. SE

Calgary

AB

T2C 4V3

587-387-2710

cask.com

Celanese

Kevin Mosely

222 W. Las Colinas Blvd

Irving

TX

75039

972-443-4407

celanese.com/food-ingredients

Chemi Nutra

Chase Hagerman

11100 Metric Blvd

Austin

TX

78758

512-823-2500

cheminutra.com

Citromax Flavors

Elaine Kellman-Grosinger

444 Washington Avenue

Carlstadt

NJ

07072

201-933-8405

Closure Systems International

Jane Haywood-Rollins

7702 Woodland Dr., Ste. 200

Indianapolis

IN

46278

317-390-5000

csiclosures.com

Cold Spring Brewing Company

Larry Williams

219 Red River Ave

Cold Spring

MN

56320

320-685-8686

coldspringbrewery.com

Connecticut Currant/ Norwich Beverage

Allyn Brown

50 NW Corner RD

Preston

CT

06365

860-889-3766

ctcurrant.com

Coolio North America

Megan Jones

3179 Mainway

Burlington

ON

L7M 1A6

905-331-9497

coolio-international.com

Corbion

Leo Manning

7905 Quivira Rd.

Lenexa

KS

66215

800-669-4092

corbion.com

Corporate Packaging, Inc.

craig johnson

14113 183rd Street

Cerritos

CA

90703

714-522-2333

corporatepackaginginc.com

CP Kelco

Leanne Levy

3100 Cumberland Blvd

Atlanta

GA

30339

678-247-7454

cpkelco.com

Creekside Springs, LLC

Dave Carlson

667 Merchant Street

Ambridge

PA

15003

724-266-9000

creeksidesprings.com

CROWN Cork & Seal USA, Inc.

Ron Skotleski

One Crown Way

Philadelphia

PA

19154

215-698-5248

crowncork.com

Custom Ingredients, inc.

Mike Wendling

160 Calle Iglesia

San Clemente

CA

92672

949-276-7995

customingredientsinc.com

54 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE


COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Dairy Farmers of America

Darold Sauber

800 W. Tampa St

Springfield

MO

65802

417-829-2510

dfamilk.com

Dex-O-Tex by Crossfield Products Corp.

Justin Watt

3000 E. Harcourt Street

Rancho Dominguez

CA

90221

310-886-9100

dexotex.com

Display Technologies, LLC

Jason Springer

1111 Marcus Ave

Lake Success

NY

11042

516-390-0439

display-technologies.com

Doehler North America

Maria Whitsett

400 High Point Rd, SE

Cartersville

GA

30120

770-383-4543

doehler.com

Draco Natural Products

Jerry Wu

539 Parrott Street

San Jose

CA

95112

408-287-7871

draconatural.com

Dunning Displays

Steve Diorio

1 Dunning Lane

N Walpole

NH

03609

603-445-5591

dunningdisplays.com

DuPont Nutrition & Health

Jean Heggie

4300 Duncan Ave.

St. Louis

MO

63110

314-654-3386

food.dupont.com

DuPont Tate & Lyle Bio Products Company

Rose Durham Albert

974 Centre Road

Wilmington

DE

19805

302-999-2390

duponttateandlyle.com

DWS Printing

Andrew Elkins

89 N Industry Court

Deer Park

NY

11729

508-277-1466

dwsprinting.com

ElastiTag - Bedford Industries

Patsy Youngblom

1659 Rowe Avenue

Worthington

MN

56187

507-376-4136

elastitag.com

Excelente International Refrigeration, Inc.

Sales Manager

2583 Las Playas De Tijuana

Tijuana

MX-BN

92154

786-999-2478

ExcelenteCoolers.com

FBC Industries, Inc.

Gina Peart

1933 N. Meacham Rd.

Schaumburg

IL

60173

847-839-0880

fbcindustries.com

Finlays

Jamie Bechard

10 Blackstone Valley Pl

Lincoln

RI

02865

800-288-6272

finlays.net

Flavor Producers

Janet Guzman

28350 W. Witherspoon Parkway

Valencia

CA

91355

661-257-3400

flavorproducers.com

Flavorman

Kate Ratliff

801 S. 8th St.

Louisville

KY

40203

502-266-7377

flavorman.com

Flexo Impressions

Anna Cline

8647 Eagle Creek Pkwy.

Savage

MN

55378

952-345-5423

flexoimpressions.com

Foodarom

Christophe Dugas

4343 Viewridge Avenue, suite B

San Diego

CA

92123

858-268-4000

foodarom.com

Fort Dearborn Company

Gwen Chapdelaine

1530 Morse Avenue

Elk Grove

IL

60007

847-357-9500

fortdearborn.com

Franklin Baker, Inc.

John Slade

8275 Tournament Drive, Suite 305

Memphis

TN

38125

901-881-6681

franklinbaker.com

GEA Flow Components

Brian Romano

33 McAlister Farm Road

Portland

ME

04103

215-519-6847

gea.com

For over three decades, SRI has been meeting the ever-growing challenges associated with offering packaging to our customers that is as graceful as it is attractive. Employing the most innovative and highest quality techniques, we are proud to say that we have pushed the limits of our profession, allowing us to bring our clients’ wondrous, creative imaginations to life.

BEVNET MAGAZINE JANUARY-FEBRUARY 2015

55


COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Glanbia Nutritionals

Eric Borchardt

5951 McKee Rd.

Fitchburg

WI

53719

608-316-8500

glanbianutritionals.com

Glanbia Nutritionals (NA), Inc.

Michael Cornell

2840 Loker Ave East

Carlsbad

CA

92010

760-438-0089

glanbianutritionals.com

Glasgow Consulting Group

Bill Willis

165 Dean Knauss Dr. Unit 7

Narragansett

RI

02882

401-515-4850

glascg.com

GLG Life Technologies

Shaun Richmond

2168-1050 West Pender

Vancouver

BC

V6E 3S7

604-669-2602

glglifetech.com

Global Essence Inc

Jeanna Johnson

301 Commerce Drive

Freehold

NJ

07728

732-677-1100

globalessence.com

Glover Capital, Inc.

Marion B. Glover

229 Peachtree St., NE

Atlanta

GA

30303

404-523-2921

Goodnature Products, Inc.

Pete Whitehead

3860 California Road

Orchard Park

NY

14127

716-855-3325

goodnature.com

Gotham Brand Managers

Trent Moffat

Tarrytown Rd

White Plains

NY

10606

877-931-3030

gothambrands.com

HABCO Manufacturing Inc.

Jim Maynard

501 Gordon Baker Road

Toronto

ON

L9P1X5

800-448-0244

habcotech.com

Hammer Packaging

Tom Mason

200 Lucius Gordon Drive

Rochester

NY

14692

585-424-3880

hammerpackaging.com

Idaho Milk Products

Jessica Henry

2249 S. Tiger Dr.

Jerome

ID

83338

855-375-6455

idahomilkproducts.com

ILS, Innovative Labeling Solutions

Eric Knop

4000 Hamilton Middletown Road

Hamilton

OH

45011

513-860-2457

ilslabels.com

Inland Label

Shawna Koss Dale

2009 West Ave S

La Crosse

WI

54601

608-788-5800

inlandlabel.com

Innovative Food Processors, Inc. (IFP)

Becky Johnson

2125 Airport Drive

Faribault

MN

55021

507-334-2730

ifpinc.biz

InterBev

Andrea Paulinelli

400 Interstate North Parkway

Atlanta

GA

30339

770-618-5842

interbev.com

International Beverage Management

Dianne Hustus

44 Beach Street

Woburn

MA

01801

781-935-1800

internationalbeverage management.com

Invento Americas, LLC

Bill Brandell

2005 Mayflower Ave.

Sheboygan

WI

53083

630-800-9744

inventoamericas.com

Iowa Rotocast Plastics, Inc.

Charlie Rolfs

1712 Moellers Drive

Decorah

IA

52101

800-553-0050

irpinc.com

iTi tropicals, Inc.

Philippe Aubry

30 Gordon Ave.

Lawrenceville

NJ

08648

609-987-0550

ititropicals.com

Judelson, Giordano & Siegel, CPA, PC

Brian Powers

633 Route 211 East

Middletown

NY

10941

845-692-9500

jgspc.com

Juiced Rite Inc.

Charles Hanner

5207 G. Street

Chino

CA

91710

909-464-8253

juicedrite.com

Kalsec

Andrea Peterson

P.O. Box 50511

Kalamazoo

MI

49005

269-349-9711

kalsec.com

Kefiplant

Chantale Houle

2120 Joseph St.-Cyr

Drummondville

QC

J2C 8V6

819-477-2345

kefiplant.com

Labeltronix

Dan Blair

2419 E. Winston Rd.

Anaheim

CA

92806

800-429-4321

labeltronix.com

Langlade Springs LLC

Brad Wendt

W6933 State Hwy 64

Polar

WI

54418

920-915-4813

langladesprings.com

Leahy-IFP

Joseph Arends

2350 Ravine Way

Glenview

IL

60025

847-904-5202

leahy-ifp.com

LiDestri Food & Beverage

Tony Bash

1050 Lee Rd

Rochester

NY

14606

971-400-4964

Martin Bauer Inc.

Gary Vorsheim

300 Harmon Meadow Blvd.

Secaucus

NJ

07094

201-659-3100

martin-bauer-group.us

McLean Design, Inc.

Rifle Hughes

1401 N. Broadway

Walnut Creek

CA

94596

925-944-9500

Media Funding Group

Marc Hatch

A NWBB Inc. Company

Washougal

WA

98671

360-835-1270

MediaFundingGroup.com

METABRAND CORP

Eric Schnell

3775 Park Avenue, Suite 1

Edison

NJ

08820

888-611-5573

metabrandcorp.com

Monvera Glass DĂŠcor

Dylan Idlet

1414 Harbour Way South

richmond

CA

94804

510-444-9463

monvera.com

Mountain Pure Texas

John Stacks

777 Willow Creek Dr.

Palestine

TX

75801

903-723-1362

mountainpurebeverage.com

Mueller & Associates, CPA

Lou Bush

762 W. Eisenhower Blvd.

Loveland

CO

80537

970-667-1070

mueller-cpa.com

Multi-Color Corporation

Grey Moore

4053 Clough Woods Drive

Batavia

OH

45103

513-305-3909

mcclabel.com

Mumm Products

Michael Trump

1155 Timber Drive

Elgin

IL

60123

847-622-4896

SixPackRings.com

Natreon Inc

Sanni Raju, Ph.D., R.Ph.

2-D Janine Place

New Brunswick

NJ

08901

732-296-1080

natreoninc.com

Naturaw Foods

Jason

109 W 28th St

New York

NY

10001

571-970-8956

naturawfoods.com

Naturex Inc.

Samuel Menard

375 Huyler Street

South Hackensack

NJ

07606

201-440-5000

naturex.com

NOR-CAL BEVERAGE CO., INC.

Richard Weaver

2286 Stone Blvd.

West Sacramento

CA

95691

916-372-0600

ncbev.com

NutraGenesis

Tiea Zehnbauer

167 Main Street

Brattleboro

VT

05301

802-257-5345

nutragenesis.com

NVE Pharmaceuticals / Stacker2

Walter Orcutt

15 Whitehall Road

Andover

NJ

07821

973-601-8484

nveusa.com

NYSCO Products LLC

Christina Ramos

2350 Lafayette Avenue

Bronx

NY

10473

718-792-9000

nysco.com

O-AT-KA Milk Products Coop., Inc.

David Crisp

700 Ellicott St

Batavia

NY

14020

800-828-8152

oatkamilk.com

Oak Printing Company

Dave Clements

19540 Progress Dr

Strongsville

OH

44149

440-409-4437

oakprintingco.com

Orgenetics, Inc.

Saumil Maheshvari

570 W Central Ave Suite B

Brea

CA

92821

714-575-0005

orgenfamily.com

56 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE


COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Overnight Labels, Inc

Lindsay Quinn

151-15 West Industry Court

Deer Park

NY

11729

631-242-4240

overnightlabels.com

Packagingarts

David Miller

707 Walnut Avenue

Mare Island - Vallejo

CA

94592

707-562-2787

packagingarts.com

Palmer Canning Systems

Mike Palmer

3759 N Ravenswood Ave.

Chicago

IL

60613

773-463-7714

palmercanning.com

Phoenix Packaging

Greg Illson

2530 Rue Lapierre

Lasalle

QC

H8N 2W9

514-487-6660

phoenixpackaging.com

Pitaya Plus

Ben Hiddlestome

418 Westbourne Street

La Jolla

CA

92037

858-344-0819

PitayaPlus.com

POM Wonderful

Kyle Redfield

11444 W. Olympic Blvd

Los Angeles

CA

90064

760-448-6285

pomindustrial.com

Prinova

Claire Peters

285 Fullerton Ave.

Carol Stream

IL

60188

630-868-0300

prinovausa.com

Production Services International

Mike Gondek

219 Little Canada Rd. E

St. Paul

MN

55117

651-766-5281

productionintl.com

PTM Food Consulting

Ryan Dolan

1705 Bay Avenue

Point Pleasant

NJ

08742

888-736-6339

ptmfood.com

Repsly

Mat Brogie

745 Atlantic Ave

Boston

MA

02111

617-356-8125

repsly.com

Rexam

Carol Bremer

8770 W Bryn Mawr

Chicago

IL

60631

773-251-2477

RiceBran Technologies

Mark McKnight

6720 North Scottsdale Road

Scottsdale

AZ

85253

888-757-7731

ricebrantech.com

Sensient Flavors

Teresa Olah

5115 Sedge Blvd.

Hoffman Estates

IL

60192

847-755-5300

SensientFlavors.com

SouthEast Beverage and Bottling

Jayne Sebastian

15304 Citrus Country Lane

Dade City

FL

33523

352-567-2200

tampabaycopack.com

Spire Tea

Sean Marsland

67 Mowat Street

Toronto

ON

M6K3E3

416-322-2697

spiretea.com

SRI

Julie Michaud

111 rue Manfred

Pointe-Claire

QC

H9R 4Y4

514-426-8700

serigraphierichford.com

STAUBER

Sheri Esswein

4120 N. Palm Street

Fullerton

CA

92835

714-441-3900

stauberusa.com

Stevia First Corp.

Robert Brooke

5225 Carlson Road

Yuba City

CA

95993

530-231-7800

steviafirst.com

Steviva Ingredients

Thom King

725 NW Flanders St., Suite 402

Portland

OR

97209

310-455-9876

stevivaingredients.com

Stiebs

Brian Nova

11767 Road 27 1/2

Madera

CA

93637

559-661-0031

stiebs.com

SweetLeaf

Tina Kosumi

1203 W. San Pedro St.

Gilbert

AZ

85233

480-455-6827

sweetleaf.com

Synergy Flavors

Lindsey Wood

1500 Synergy Drive

Wauconda

IL

60084

847-469-6027

synergytaste.com

Taiyo International, Inc.

Scott Smith

5960 Golden Hills Drive

Minneapolis

MN

55416

763-398-3003

taiyointernational.com

Take Flight Software

Brian Giovannucci

644 Corte Galante

San Marcos

CA

92069

760-960-5566

takeflightsoftware.biz

Taphandles, LLC

Sales Team

1424 4th Avenue

Seattle

WA

98101

206-462-6800

taphandles.com

Teawolf

Anna Tomei

25 Riverside Drive

Pine Brook

NJ

07058

973-575-4600

Teawolf.com

Techno Food Ingredients

Echo Chen

236 Clary Ave

San Gabriel

CA

91776

626-288-8478

techno-fi.com

TEMPLAR FOOD PRODUCTS

Susan Brady

571 Central Avenue

New Providence

NJ

07974

908-665-9511

icedtea.com

The Bricktown Group

Eric Skae

348 Rt. 9 W

Palisades

NY

10964

845-597-5313

bricktowngrp.com

The Drink Ink

Chris Stone

1181 Grier Dr Ste A

Las Vegas

NV

89119

888-454-3466

thedrinkink.com

The Scoular Company

The Scoular Company

250 Marquette Avenue

Minneapolis

MN

55401

612-335-8205

scoularfood.com

Tradin Organic LLC

Barend Reijn

2100 Delaware Ave

Santa Cruz

CA

95060

831-600-3626

tradinorganic.com

Tree Top, Inc.

Jeannie Swedberg

220 East Second Street

Selah

WA

98942

800-367-6571

treetopingredients.com

TRIPACK

Nick Linz

7930 Kentucky Drive

Florence

KY

41042

513-304-5899

tripack.net

Uncle Matt’s Organic

Glen Garrity

1645 E Hwy 50

Clermont

FL

34711

352-394-8737

unclematts.com

Universal Pasteurization

Tim Obermueller

1601 Pioneers Blvd

Lincoln

NE

68502

402-429-6835

universalpasteurization.com

VARNI BROTHERS CORPORATION

Tony Varni

400 Hosmer Avenue

Modesto

CA

95351

209-521-1777

noahswater.com

Vegetable Juices, Inc. - A Naturex Company

Anne Vlahos

7400 S. Narragansett Ave.

Bedford Park

IL

60638

802-496-6214

vegetablejuices.com

Virginia Dare

Rob Bent

882 Third Ave

Brooklyn

NY

11232

718-788-1776

virginiadare.com

Voicebox Creative

Jacques Rossouw

250 Sutter St., Suite 450

San Francisco

CA

94108

415-674-3211

voiceboxcreative.com

WeiserMazars LLP

Louis J. Biscotti

60 Crossways Park Drive West

Woodbury

NY

11797

516-282-7201

weisermazars.com

White Labs

White Labs

9495 Candida Street

San Diego

CA

92126

888-593-2785

whitelabs.com

Whitlock Packaging Corporation

Michael Guidry

6655 S. Lewis Avenue

Tulsa

OK

74136

918-932-3544

whitlockpkg.com

Winery/Brewery/Distillery/Cider Pak Insurance Program

Paul Martinez

1350 Treat Blvd.

Walnut Creek

CA

94597

888-386-5701

Xolution GmbH

Alan Teague

Unterhachingerstrasse 75

Munich

DEU

81737

720-210-4497

xolution.com

BEVNET MAGAZINE JANUARY-FEBRUARY 2015

57


Promo Parade Promotions, events & specials for the industry

GoodBelly Launches New 12 Day Belly Reboot

The Schlitz Bouts: A Night of Heritage Boxing, Style & Entertainment Schlitz Brewing Co. celebrated the lasting foundations of Modern American culture and hospitality at The Schlitz Bouts, a night of boxing matches held at the Hollywood Athletic Club in Los Angeles. With early Hollywood’s social landmark as the grand setting, guests will played a role in realizing an event that’s hosted the escapades of legends like Charlie Chaplin, Lon Chaney, and Clark Gable. At the heart of the night was showcasing boxing in its purest form, with four sanctioned bouts featuring passionate amateurs vying for city-wide glory. The spirited matches were be complemented by periodspecific entertainment, including dance troupe The L.A. Follies, musical acts, comedians, and more. And with style and aesthetic paramount to the event, guests wore modern takes on classic 1920s style.

Coca-Cola Honors City of Miami Beach 100th Anniversary with Commemorative Glass Bottle Miami Beach is turning 100 years old on March 26, 2015, and to celebrate the city’s birthday, Coca-Cola has released a commemorative, limited-edition 8 oz. glass bottle. The specially designed, collectible bottle displays the city’s centennial logo, while the Coca-Cola/City of Miami Beach logo is featured on the six-pack packaging. Consumers can visit Miami Beach retailers to purchase their own 6-pack of the limited-edition collectible bottles, while supplies last. As Miami Beach’s official recycling partner, Coca-Cola supports several sustainability events, including placing recycling bins along Lincoln Road, beach clean-ups and rain barrel programs.

58 JANUARY-FEBRUARY 2015 BEVNET MAGAZINE

GoodBelly, a line of probiotic-infused juices drinks has unveiled its “12 Day Belly Reboot,” an interactive tool created to help consumers track improvements in their digestive system. Consumers are asked to drink GoodBelly for 12 consecutive days and can monitor how they’re feeling daily with a unique tracking calendar available in their personalized Belly Reboot profile. Everyone who signs up will receive daily text or email updates complete with product coupons, recipes and details on what’s happening in their bellies along the way. The new 12 Day Belly Reboot can be accessed via GoodBelly’s newly designed website, which features a fresh approach to health and wellness. New sections of the website, like GoodHealth and GoodBlog, offer animated graphics that playfully provide details on intestinal microflora, good and bad bacteria and how probiotics actually work. Consumers, aka “GoodBuddies,” can also join the Belly Ambassador Program for a chance to share testimonials and images via social media and email personal GoodBelly stories for additional perks and prizes.


PERFORMANCE IN THE PUREST FORM

TM

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Think of us as

Tea

Vanilla

Flavors

Masking

Green Tea Black Tea Oolong Tea Rooibos Organic Fair Trade

Virginia Dare provides a full range of the highest quality and best tasting tea concentrates, flavors and powders.

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Tel: 718-788-1776

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www.virginiadare.com

BevNET Magazine Jan/Feb 2015  

The January/February issue of BevNET Magazine. Volume 13 • No.1

BevNET Magazine Jan/Feb 2015  

The January/February issue of BevNET Magazine. Volume 13 • No.1