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Downtown 2020 making downtown Beverly a great place to:

shop build playlive

work danceinvest create studydine visit

1 vision, 4 goals, 1000 voices Since 2002, we have been dedicated to revitalizing downtown Beverly. For the first few years, we focused on events that bring thousands of people downtown, like Arts Fest and Beverly’s New Year. In 2010, we recognized the need for stronger economic development leadership and we engaged Kennedy Smith, an award-winning expert in revitalization, to help us craft a vision and an action plan to bring downtown Beverly back to life, both day and night. More than 1000 people from the community shared their opinions and the result is our Downtown 2020 vision with these 4 goals at its core: n Downtown Beverly will be recognized as a regional center for

the arts, culture, creative industry and innovation n Downtown Beverly will be the location of choice for retail and creative businesses that appeal to residents, students and visitors n Development will follow a clear direction that leverages the unique assets of each corridor and neighborhood in downtown

n Beverly Main Streets will continually strengthen its ability to carry out its mission

and lead the economic development efforts for downtown Beverly Today we have more than 125 volunteers actively working on committees and task forces to help us achieve our goals. We have created a strong partnership with the City’s leadership team and elected officials. We have forged alliances with Endicott College and Montserrat College of Art to leverage their thought leadership and the creative thinking of their students. We started “30 + Main” to develop the leadership skills of young people who are looking to help shape the future of downtown Beverly and the City as a whole. We are changing the face of downtown and making it more attractive to people who want to live here, visit on a Saturday afternoon, invest in development or start a business.

s Creating a pedestrian walkway on Winter Street to connect Cabot Street to the Common


Encouraging development and recruiting new businesses along Rantoul Street for artists, commuters and visitors


Celebrating Beverly’s New Year

Transforming businesses with façade improvements



Enhancing storefronts

2011 Impact n Our Permitting

Task Force proposed zoning changes to reduce parking

requirements and streamline permitting processes to encourage development; recommendations were adopted by the City Council in July 2011 n We created the interactive “Starting

Your Business in Beverly”

guide with links to all city forms and permits; city officials streamlined several processes as a result n We launched 30

+ Main to identify potential new leaders of Beverly and

BMS under the age of 40 and we provide them with leadership development opportunities and experiences n We created Banking

on Beverly, a loan pool of $1,500,000 with

favorable loan rates from 6 local banks to assist property owners with façade improvements n We proposed changes to the new

CVS store design so that its scale,

features and materials would align with its neighborhood location n We researched national

models for development and are

incorporating best practices in our economic development work n We assisted city officials with the design of the

new parking lots and

recommended the payment machine options which the city adopted n We awarded façade

improvement grants to Chianti, A New Leaf,

CCI, K&D Upholstery and the landmark building at the intersection of Cabot, Winter & Knowlton Streets n We hosted our

signature events for the community, including Arts Fest,

Beverly’s New Year, Clean Sweeps and the Downtown Trick or Treat night

2012 Impact n We proposed a TIF

district (tax increment financing) on Rantoul Street to

encourage development of market rate housing; it was adopted by the City Council in January 2013 n We designed new way

finding signage for the downtown coming in 2013

n We co-sponsored the first annual Beverly

Restaurant Week with the

Beverly Chamber n We applied for and received a highly competitive NEA grant with Montserrat College

of Art and the City to craft the plan for an Arts & Cultural District with a signature piece of public art n We launched several downtown

beautification initiatives, including the

lights in the trees on Cabot Street, banners, flags, flower boxes and island plantings n We created the Storefront

Art Project to showcase the talent of local

artists while improving the appeal of vacant properties to potential tenants n We helped design the MBTA

parking garage with a neighborhood scale

n We advocated for local businesses and investors to win approval from the

Planning Board and Design Review Board for projects that will positively impact the downtown n We awarded façade

improvement grants to Marino’s Café, Atomic

Café, EJ Cabot’s, Pride’s Osteria and Chive Events n We worked with the state’s BID expert to create the plan for a Business

Improvement District to increase property values and business retention n We launched an annual Student

Survey to assess how local college

students interact with the downtown and we are integrating their feedback into our programming

Increasing the visibility of local artists and cultural experiences



Generating ideas to preserve character


Rantoul Street Concept Board by Endicott College design students

s Inviting visitors to relax and enjoy


Gathering at the new Ellis Square at night

2013 Work Plan n We are launching aggressive

business recruitment efforts to

attract new retail and creative businesses to the downtown n We created a design to

transform Ellis Square into a landscaped

park for community gathering and outdoor performances with a new Veterans’ Memorial designed to honor and educate; funds for this public / private partnership will be raised in 2013 n We are implementing several initiatives to help

business retention,

including financial incentives, design assistance, co-op advertising and business ambassadors n We will collaborate with home design businesses to brand and market

downtown Beverly as the North Shore ”design destination” with the intention of helping them leverage their collective power and attract new complementary businesses n We are working with design talent from Endicott College and Harvard

University to imagine new uses for existing downtown assets, including the GAR Hall and Bass Riverfront area and to recommend streetscape ideas to preserve the individual character of Cabot and Rantoul Streets n We will work with local and state officials to

redesign Rantoul

Street using ‘complete street’ principles n We have created a task force to

redesign Broadway as a

pedestrian connection between the train station and Cabot Street n We are working with city officials to draft the ordinances to allow downtown

restaurants to offer full-service outdoor dining n We will be working with the city to plan and host the downtown’s first

ever summer block parties

EXECUTIVE COMMITTEE Mary Grant Alan Temkin Bill Howard Andy Goldberg Jo Broderick Deanna Pierpan Miranda Gooding


Rick Alpern Mike Cahill Julia Campbell Carla S. Cox Judith Cronin Eileen Duggan Steven Galante Susan Goganian Jack Good John Hall Jon Hurst Steve Immerman Mary Ellen Mayo Rick Mooney Joyce Moore Kathleen Moore Dayna Morton Donna Musumeci Janice Preston Thad Siemasko Dick Wylie Joe Zelloe


Gin Wallace, Executive Director Heather Wolsey, Marketing



Support GOLD

Endicott College Beverly Hospital Windover City of Beverly Brookwood Financial Partners Beverly Cooperative Bank Dunkin’ Donuts / Serpa Family Salem Five Montserrat College of Art People’s United Bank Eastern Bank


Goldberg Properties Management YMCA of the North Shore Bedrock Properties Leslie S. Ray Insurance Agency, Inc. North Shore Bank Glovsky & Glovsky Casual Catering / Super Sub TD Bank


Temkin Financial Group Robert D. Murphy Associates, Inc. Beverly Rotary Club Salem Plumbing Supply & Designer Bath Casa de Moda The American BBQ Custom Medicine Pharmacenter Atomic Café Sterling Insurance Agency Micro Support Group Oceanview Senior Living

photos Imagining a new student studio/cafĂŠ/performance space at 301 Cabot as the gateway to the arts district


Enhancing the visitor experience with welcoming new signage at the base of the bridge


Attracting new businesses that celebrate and support local talent and entrepreneurship Brochure design by John Hall Design Group (; Illustrations by Zelloe + Weaver Architects (; Improbable Places poetry photo by Terry Slater, Montserrat College of Art.

248 Cabot Street n Beverly, MA 01915 978.922.8558 n

Beverly Main Streets Downtown 2020 Brochure 2013  
Beverly Main Streets Downtown 2020 Brochure 2013