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BEVERLY HILLS RESIDENT MEDIA KIT 2013


THE VISION

“In a town where it’s all about who you know let us worry about what you know…”

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MISSION STATEMENT

THE ULTIMATE GUIDE Beverly Hills Resident Magazine is the ultimate guide for both resident and visitor alike, profiling the people, events, and products that make the Beverly Hills Community so unique. With its indepth articles, property profiles, featured editorials, and online concierge directory, our readers have a stylish, relevant, yet international perspective of luxury living.

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To request further information regarding advertising, please contact advertising@beverlyhillsresident.com


THE CITY OF BEVERLY HILLS

DIVERSE AND VIBRANT Born from the gathering waters of El Rodeo de las Aguas 100 years ago, Beverly Hills is considered the crowning glory of the Southern California lifestyle and today is home to a vibrant, diverse, and inspirational society seeking the very best that life has to offer. Nestled between the ocean vistas of Santa Monica and Malibu and the powerful creative vibes of Hollywood, Beverly Hills and its sister communities of Bel Air and Holmby Hills not only offers its residents the privilege of living in world’s most spectacular luxury homes, but also a bevy of world-renowned shopping, dining, and leisure activities all under the warmth of its California skies and the shadows of its towering iconic palms.

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THE CITY OF BEVERLY HILLS

A HALLMARK OF STYLE Just as a crown or scepter are the visual imprints of royalty, the accoutrements of today’s modern society have become the hallmarks of our own personal sovereignty. They define who we are and where we are going: Fashion, architecture, personal beauty and even global culture have become the building blocks of true self-expression and no other city exemplifies this more than Beverly Hills.

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EDITORIAL CARDINAL POINTS

ORIGINAL CONTENT “Capturing the hottest soirées and celebrities, plus intriguing interviews and inspiring profiles”

THE CHRONICLE

“The very best in style, beauty, decorating, and luxury homes with international perspectives and local relevance”

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THE SOCIAL AGENDA

“A curated collection of global happenings and hotspots, cultural events and charity galas-all optimized for mobile download”

“The ultimate guide for local residents and visitors alike: Restaurants, Hotels, Boutiques and Bespoke Services”

CONCIERGE DIRECTORY

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To request further information regarding advertising, please contact advertising@beverlyhillsresident.com


EDITORIAL SUMMARY

ORIGINAL CONTENT Essential to the Beverly Hills Resident vision is delivering dynamic and original content across its various communication platforms. Interviews with personalities from the worlds of fashion, beauty, and decorating, front row coverage of the best events, and stylish profiles from local and international contributors provide the creative spirit that motivates, inspires, and informs our reader.

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EDITORIAL CONTENT

THE FEATURES

PERSONAL CARE

Beverly Hills Resident Features are the stories and happenings which influence and reflect the Platinum Triangle Community. From in-depth reports covering the worlds of fashion, beauty, and decorating to more culturally inspired reports and interviews.

From botox to blush, fragrances to the ultimate Hills Resident Magazine scoop on the secret arsenal looking and feeling great.

STYLE

GREAT ESCAPES

Like spies in the night, Beverly Hills Resident Magazine is on the fashion scene reporting on the latest trends, the ultimate must-haves, highly-edited men’s and women’s collections, accessories, and stylish gifts and gadgets.

Be it the Left Bank of Paris or the sandy beaches of a remote Caribbean Island, Beverly Hills Resident guides you to the World’s Great Escapes with hotel, restaurant, and shopping suggestions, travel dossiers, and interesting historical facts.

CONNOISSEUR

CONCIERGE DIRECTORY

From the most immaculate of macaroons to the finest of blended French Cognacs, top chefs to the sexiest of cars, Connoisseur is a cornucopia of savoir-vivre and the ultimate guide to living well.

Think globally…shop locally! Within its pristine 6 square miles, Beverly Hills offers the very best in food, fashion, interiors, personal care, and bespoke services. Beverly Hills Resident edits the mix offering the best of the best.

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PROPERTY SHOWCASE private blend detox…Beverly has the inside of essentials to

The Beverly Hills Resident Property Showcase is a unique portfolio of sponsored residential listings located in the heart of the Platinum Triangle. From multi-million dollar luxury homes to family residences or sleek bachelor pads, the Featured Property section offers a curated view of some of the finest historic or architectural homes in Southern California.

INTERIORS Beverly Hills Resident goes behind the gated drive and reveals some of today’s hottest designers, furnishings, and home accessories. Whether it’s the simple and linear elegance of mid-century modern or an entire army of Empire chairs, Beverly Hills Resident leverages its international experience in fashion and interior design to showcase the unique accoutrements of modern gracious living.

To request further information regarding advertising, please contact advertising@beverlyhillsresident.com


EDITORIAL SUMMARY

CONCIERGE DIRECTORY The Concierge Directory provides an invitation-only platform for local businesses and services to promote their brand through leveraged contact details, rich media enhancements, and interactive features including internet links and maps. Tailored to each of Beverly Hills Resident Magazine’s methods of content delivery, The Concierge Directory is an optimized experience that users and readers can rely upon for up-to-date information for selected retail establishments, hotels, restaurants, estate agents, and luxury services. Print or digital advertisers receive complimentary enhanced listings in the Directory.

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EDITORIAL SUMMARY

THE CHRONICLE Charity, culture, and style are great mediums through which celebrities and key figures from the community diffuse their message and affect our society. The Chronicle is always on scene bringing the latest news from the worlds of film, fashion, and philanthropy. In depth profiles and interviews with the writers, actors, designers, and tastemakers who contribute to the cultural complexity of the Beverly Hills Community.

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EDITORIAL SUMMARY

SOCIAL AGENDA From the spectacular red carpet moments of Hollywood to private viewing of the latest in Parisian fashion, international charity polo matches to community based cultural initiatives, The Social Agenda brings the Beverly Hills Resident reader the very best of each season’s key events. Through its cross-platform delivery, Beverly Hills Resident Magazine reaches a global audience heightening public awareness and providing an open platform for event promotion.

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BRAND EXTENSIONS

A TRUE LUXURY BRAND More than just a publication, Beverly Hills Resident is a true luxury brand offering a multi-faceted approach to communication and integrated solutions to meet the needs and the desires of its reader. With an integrated crossplatform network spanning five unique delivery methods, plus annual special reader’s events and local co-op promotions, Beverly Hills Resident is a publication by residents for residents...keeping them in the know with daily social media updates and monthly digital and traditional editions.

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BRAND EXTENSIONS

BEVERLYHILLSRESIDENT.COM At the core of the Beverly Hills Resident brand is a dynamic, rich media enhanced website providing inspiring content and practical information to its users. Like a compass, it orientates our global audience to the four cardinal points of the brand’s editorial philosophy revealing up to date information about style, beauty, culture, and interiors. Large format imagery and integrated video encourages the user to explore the richness of fine craftsmanship whilst discovering the charm and the elegance of this unique community.

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BRAND EXTENSIONS

BHR BI-MONTHLY JOURNAL For Winter 2012, the Beverly Hills Resident Journal will launch offering yet another brand extension to our audience. BHR Bi-Monthly highlights the core elements of the brand including the Social Agenda and The Chronicle, but will also feature local happenings, Southern California Great Escapes, restaurant specials, and the must-have accoutrements for living and dreaming in 90210. This limited edition monthly will be hand distributed to an key local residents, fine retailers, restaurants, and hotels, creating an estimated 40,000 readership and providing a targeted and made-to-measure advertising opportunity for local businesses.

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BRAND EXTENSIONS

DIGITAL EDITIONS Produced quarterly and distributed via iTunes, Beverly Hills Resident Digital Editions are leveraged extensions of the brand’s core vocation and embraces the latest technological advances in publishing. The result is a elegant, mobile, and interactive seasonal compendium of style. Included in each edition is a curated selection of the very best boutiques, restaurants, and hotels. With slideshows, original video, and animations, advertisers have a better method of communicating by immersing the user into the uniqueness of their brand via rich media solutions.

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To request further information regarding advertising, please contact advertising@beverlyhillsresident.com


BRAND EXTENSIONS

SOCIAL MEDIA Our social media network not only transforms residents and fans into engaged users, but helps Beverly Hills Resident tailor the content to the interests our audience. Facebook and Twittter provide an effective platform for the promotion of local events and happenings as well as communicate the shopping and entertainment culture of Beverly Hills to a more global reach. Facebook and its native blog-like interface offers Beverly Hills Resident the opportunity to interact and promote local businesses, hotels, and restaurants as well as community outreach and events sponsored by city government and the local Visitor’s Bureau.

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READER PROFILE

AFFLUENT & CULTURED READERS With a population of just 34,109 and an average resident age of 43,6 years, the Beverly Hills community is a affluent and cultured reader seeking the very best in investment, luxury goods, and fine dining. Surpassing state and national averages, Beverly Hills household incomes of $81,188 and average property listings of 4,8 million reflect the affluence seen in more populous cosmopolitan enclaves such as London, Paris, and New York. International perspective is a key component to the Beverly Hills Resident editorial identity and has purposely been developed to address the needs of this influential and welltraveled permanent and transient residents.

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To request further information regarding advertising, please contact advertising@beverlyhillsresident.com


ADVERTISING OPPORTUNITIES

360째 BRAND COMMUNICATION Embracing a 360째 philosophy of communications, Beverly Hills Resident teams with its advertising partners to develop concepts and campaigns designed to capture the imagination and the loyalty of our shared target markets. With both residential and commercial distribution, advertising is targeted to affluent visitors and key local clients to provide a maximum return. Through the creation of key touchpoint moments, Beverly Hills Resident relies on over 50 years of combined luxury goods marketing, branding, and merchandising experience to deliver dynamic and enhanced user experiences.

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ADVERTISING OPPORTUNITIES

PROPERTY PAGES With a sophisticated editorial style and a passion for property, Beverly Hills Resident offers a superior marketing vehicle for advertising and promoting luxury homes and properties. Through tailored digital solutions including advertorial and pre & post production creative services, branding, and photography along with unrivaled distribution and online penetration, Beverly Hills Resident is a strategic partner in developing an Estate Agent’s personal portfolio of advertising campaigns, open houses, and digital initiatives.

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ADVERTISING OPPORTUNITIES From: Subject: Date: To: Reply-To:

NEWSLETTER SPONSORSHIP

Beverly Hills Resident <newsletter@beverlyhillsresident.com> Beverly Hills Resident: Weekly Update 12 octobre 2012 04:17:18 UTC-07:00 delamarca@me.com Beverly Hills Resident <newsletter@beverlyhillsresident.com>

"In a town where it's all about who you know, let us worry about what you know..."

Each week Beverly Hills Resident delivers dynamic updates to its subscribers via a e-newsletter recap of its latest posts, special events promotions, and Concierge Directory additions. Advertising partners have the opportunity to reinforce their brandâ&#x20AC;&#x2122;s image through sponsorship of the newsletter via a footer banner ad unit (728 x 90). Each newsletter features one exclusive sponsor to maximize brand identity.

CHRISTIAN DIOR SPRING 2013 Raf Simons' has just shown his Spring 2013 inaugural collection for Christian Dior Ready-to-Wear this afternoon at Les Invalides in Paris. A pure flow of percussion underscored the simplicity and minimalist approach taken to redefine the codes of elegance for the House of Dior. Deconstructed 1950's glamour prevailed with new look-esque ... Read online.

Homepage Sponsorship: $300 per week

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To request further information regarding advertising, please contact advertising@beverlyhillsresident.com


ADVERTISING OPPORTUNITIES



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To request further information regarding advertising, please contact advertising@beverlyhillsresident.com


ADVERTISING OPPORTUNITIES

DIRECTORY LISTINGS In addition to complimentary basic listings, advertising partners may enhance their brand perception through optimized listings providing detailed descriptions, maps and links, slideshows, and other rich media elements. All Beverly Hills Resident digital or print advertisers are entitled to a complimentary Concierge Directory upgrade.

Optimized Concierge Directory Listing Fee: $250 annual

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To request further information regarding advertising, please contact advertising@beverlyhillsresident.com


ADVERTISING OPPORTUNITIES

STANDARD RATES

BEVERLY HILLS RESIDENT FALL 2012 ISSUE 01

FULL PRINT & DIGITAL PAGES: $2,070

MAGAZINE

DOUBLE PAGE PRINT SPREAD: $3070 NEWSLETTER SPONSORS: Starting from $300 CONCIERGE LISTING: Premium Listings $250 *

FEATURING

<PMĂ&#x2026;VM[\0WUM[8ZWXMZ\QM[QV \PM8TI\QV]U<ZQIVOTM

HOMEPAGE SPONSOR: $1200 per month CO-OP EVENTS: Starting from $2,000 per day

LAUTNER REVISITED Linear Luxury with Marmol-Radziner

ADVERTISING STANDARDS 8T][ All prices are quoted at the single insertion rate. Contract Rates of up to 30% available for additional bookings. For for property pages, agents and brokers will be limited to 3 properties per issue. To ensure the quality of our reader experience and the editorial integrity of the brand, no more than 5 Lifestyle advertisements (non-property) will be accepted per each month. To respect the visual standards of the publication and the private lives of its readers, no advertising shall be accepted for the back or inside covers.

TOM FORDâ&#x20AC;&#x2122;S BĂ&#x160;TE NOIR SPECIAL DINING GUIDE FALL 2012 HAUTE COUTURE

STYLE | BEAUTY | INTERIORS |CULTURE

*Standard Concierge Listings are provided complimentary.

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To request further information regarding advertising, please contact advertising@beverlyhillsresident.com


CONTACT INFORMATION

FOR MORE INFORMATION Beverly Hills Resident Magazine and its ancillary products and services are produced in coordination with delamarca communications. If you would like to discuss your advertising needs including bespoke or rich media campaigns, branding, packaging, or marketing, please contact one of our branding specialists at branding@delamarca.com.

BEVERLY HILLS RESIDENT 1.424.333.2004 advertising@beverlyhillsresident.com

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Beverly HIlls Resident Media Pack 2013  

Bevelry HIlls Resident is the ultimate guide for both resident and tourist alike, providing local digital and print editorial with an intern...

Beverly HIlls Resident Media Pack 2013  

Bevelry HIlls Resident is the ultimate guide for both resident and tourist alike, providing local digital and print editorial with an intern...

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